‘Become a Real Self Publisher’ by Michael N. Marcus is a Must Read For First Time Authors or New York Times Bestselling Authors

If you want the roadmap on how to become a successful author and publisher then “Become a Real Self-Publisher” by Michael N. Marcus is the book for you. In a pull-no-punches style Marcus cuts to the chase in the often confusing and treacherous book publishing and book marketing game.

As a writer and successful publisher of books for more than 30 years Marcus speaks from personal experience. He implores authors to become real publishers and not customers of vanity presses or companies that publish on demand which Marcus says does not exist. Why? Nobody publishes on demand; they “print” on demand, he says.

Marcus compares and contrasts publishing options including: LULU, Outskirts Press, Infinity Publishing, Amazon, Author House, Book Surge, Xlibris, Lightening Source and traditional publishing in a “no-holds- barred” approach. I find his approach refreshing because so many authors I speak to as a book publicist really need someone like Marcus, who has no hidden agenda, to tell it like it is.

Besides discussing the benefits and pitfalls about every type of publishing option in the marketplace, Marcus also offers tips on what to do if you get a bad review. Says Marcus, “Don’t let a bad review ruin your day or your life. Some reviewers have hidden agendas like working on a competing book.” Marcus points out that it is rare that 100% of a review is bad and that there are usually a few sentences that can be pulled for the purpose of helping you sell more books.

“Become a Real Self-Publisher” also includes a list of publishing terms authors need to know about such as: ARC (advance reader copy) and POD (print on demand ) …as well as places authors don’t want to see like the Slush Pile which is that place where unsolicited manuscripts end up awaiting an evaluation by a publisher or agent.

“Become a Real Self-Publisher” by Michael N. Marcus is a must read for all authors whether they are first time authors or on the New York Times bestseller list. It’s written in a serious but entertaining style with a little humor tossed in. I highly recommend it.

For more of my ‘favorite books on book marketing’ check out http://www.westwindcos.com/

How Rachael Ray’s TV Career Started With Her Book

Rachael Ray heads an empire that includes hit TV shows, best selling books, a magazine and her own product lines. Things keep getting better and better for Rachael Ray. But, you might be interested to know that it was a couple of radio interviews about her book that propelled her to fame and fortune.

As a book publicist I talk to authors and clients every day and every so often one says, “Oh I really don’t want to do radio” or I’ll have a client who’ll decline a rachael rayradio or TV interview and then give me reasons like “There’s only 5,000 people tuning in to that station, or such and such is a small town, or nobody listens to radio at 2AM,” or whatever. I usually respond with “If the Rotary Club in your home town called you today and invited you to speak to their club and 450 people would be in the audience, would you go?” The answer is always a resounding “YES! I’d love to do that…” What’s the difference? Perhaps it’s perception. If you can see them, 450 people are a lot of folks. If you can’t see them it’s too small. How about 5,000 people? But, it’s not always the quantity of listeners it’s the quality of that listening audience.

Let me tell you, radio makes stars, radio interviews get people on TV, radio gets people on Oprah.

That brings me to the story of Rachael Ray and her big break in 2001. She had already sold 10,000 of her cookbooks and she had her own TV segment on WRGB, the local CBS affiliate in Albany, New York. Jennifer Pullinger, the publicist at National Book Network assigned to work on two of her books, Comfort Foods and Veggie Meals, had booked her on various radio shows for phone interviews as part of the publicity campaign. After booking Ray on a handful of small-market radio shows, Pullinger utilized one of Ray’s contacts at WAMC in Albany, New York and scheduled her for a cooking demo on Northeast Public Radio’s “Vox Pop.” The host, Joe Donahue, had had Ray on his program before and happily booked her again. Ray did her demo, and of course, listeners loved it.

And, guess who was listening to that station? Someone who knew the Food Network’s VP of Programming, Bob Tuschman. That “influential” person heard Ray’s segment, and told Tuschman about her. Tuschman then called Pullinger to arrange a meeting with Ray and the rest is history. Oh, and who was listening to another of Rachael Ray’s radio interviews while on his vacation? Al Roker, the weatherman from the Today Show. Al told the show’s food producer to check her out. The producer called Pullinger and booked Ray for a live cooking segment with Al on the Today Show. She was a hit. Then after a couple of years on the Food Network she got THE BIG CALL from Oprah which led to her daily nationally syndicated TV show.

Her big break(s) can be traced back to radio interviews and the groundwork laid by her publicist Jennifer Pullinger, who had previously shipped tapes of Rachael on WRGB-TV to the Food Network and all the morning shows. Think about it. A major star’s career was born from a radio interview, and one that happened at the last minute, and one she nearly turned down. PR opened the door for Rachael Ray and it can do that for you too. Putting a value on that is hard to do but, I’d have to say it’s priceless.

I am often called by producers who want a guest at the last minute. I always deliver them a guest and since I just helped them out of a jam they remember it.

The Bottom Line: Radio works. Small market TV works too, both are a great medium to promote your book. If you get a broadcast opportunity, take it… even if you have to drive three hours across the desert to get there!

You never know who’ll be listening.

The Book Publicist | Book publicist Scott Lorenz and his thoughts on the book marketing industry.

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About Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090734-667-2090. Follow Lorenz on Twitter @aBookPublicist