What Can Authors Learn From The #ALSIceBucketChallenge

By Scott Lorenz

Westwind Communications

 

Participating in good deeds of charity can help promote your image, whether you are famous or not.  If you are an author challenge another author like Stephen King did and keep this thing going!

John Grisham takes the Ice Bucket Challenge after being challenged by his "former friend Stephen King who's now just a mere acquaintance."

John Grisham takes the Ice Bucket Challenge after being challenged by his “former friend Stephen King who’s now just a mere acquaintance.”

The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos have taken over everyone’s newsfeeds.

The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge others to do the same or to donate $100 to an ALS disease research fund of their choice.

What is ALS Lou Gehrig’s disease and how did this whole phenomenon come about? ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord leading to muscle weakness, loss of the use of arms and legs, and difficulty breathing, swallowing, and speaking.

The Ice Bucket Challenge was started on July 15, 2014 by Chris Kennedy, a golfer from Sarasota, FL, who was nominated by a friend to participate in the challenge, which at the time had no ties to ALS. Kennedy selected the ALS fund to donate to because he had a relative suffering from the disease. In turn he nominated his wife’s cousin Jeanette Senerchia, whose husband, Anthony is suffering from ALS.

Kennedy, in an interview with TIME said, “What started out as a small gesture to put a smile on Anthony’s face and bring some awareness to this terrible disease has turned into a national phenomenon and it is something we never could have dreamed of.”

Beth Kanter, author of Measuring the Networked Nonprofit, said in an interview with NPR that, “I think part of the success is that really it appeals to the way that we’re using social media. We’re always taking selfies, we’re sharing details about our lives. Also, we’ve had a summer of downer news, with conflict in Iraq so people are ready for positive news.”

“People want to look good to others, so it’s hard to turn down a prosocial cause,” Jonah Berger, the author of Contagious: Why Things Catch On, wrote in an email to The Huffington Post. “ALS is a great cause, so when someone asks you directly to do this, it’s hard to turn them down without seeming like a bad person.”

These public displays help people promote themselves whether it is their goal or not. Beth Kanter, said, “One of the key ways these campaigns become successful is the social proofing that’s involved. And what I mean by social proofing is you’re observing other people in your network doing something and you want to participate as well.”

This is enforced when celebrities such as Matt Lauer, anchor on The Today Show, and Lebron James, Cleveland Cavaliers player show their support by taking the challenge. Stephen King joined the fun and challenged fellow author John Grisham, to do the same. Check out the Stephen King video at this link: http://youtu.be/XO7lFV2e-xA  and John Grisham taking the challenge at:   http://youtu.be/f1HFXtD4F5M

King tweeted afterwards and said, “My shoes are wet and I’m freezing. While I dry off, go to #icebucketchallenge and kick in some dough.”

The Ice Bucket Challenge has been very rewarding to the ALS Association. Record-breaking donations from the viral sensation of icing videos have provided the organization the ability to do extensive research on Lou Gehrig’s disease. As of this writing since July 29, the organization received $41 million from existing and new donors.

The Bottom Line: Participating in good deeds of charity can help promote your image, whether you are famous or not.  If you are an author challenge another author like Stephen King did and keep this thing going!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com   or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist #ALSIceBucketChallenge

Writers’ Conferences Put Authors on the Road to Success

Writers' Conferences ListWriters Love to Help Fellow Writers – What Better Way to Meet Them Than a Writer’s Conference?

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.

Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.

If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.

Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.

Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders.  Some conferences offer  an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.

Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:

October 2-7, 2014

http://staugustinewritersconference.com/

March 14, 2014

http://www.unicornwritersconference.com/Pages/home.html

 

Bottom Line:  Attend a writers conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

Hopefully we will meet at whatever writers’ conference you select because although I have been in the book promotion business for many years I still can’t pass up the opportunity to attend a good writers’ conference. See you there!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist