Authors: How to Get a Sales Force of 65,000 Reps to Sell Your Book

Brian Judd 65K Sales Force Article 12-3-14By Scott Lorenz 

Westwind Communications

 

Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again.

Well, now there is a better way and authors who don’t want to invest themselves or their money in bookstores have another choice. I will wait until the loud and wild applause subsides before continuing.

A business associate and friend, Brian Jud, has come up with an alternative, revolutionary method to help authors sell their books to non-bookstore buyers on a non-returnable, commission basis.

Instead of dealing with dozens of bookstores, the author can instead tap into thousands of sales persons to sell their books to buyers in schools, corporations, associations, and government agencies.

Writers working with Brian Jud’s Premium Book Company, LCC, will have their books shown in a catalog used by 65,000 commissioned sales people to sell to buyers, on a non-returnable basis, with whom they have a relationship. When an order is taken the seller buys the book from the author at 60 percent off the list price and the seller pays the shipping charges.

Writers who sign up with Premium Book Company will:

  • Have sales representation to non-bookstore buyers for as long as the book is in print.
  • Have their book displayed on the company’s search engine accessible by even more sales people.
  • Pay a one-time set up fee of $250 for the first title, $175 for the second title and $125 for each additional title added to the catalog.
  • Have an option of buying quarter-page, half-page or full-page ads in the catalog.
  • Be able to exhibit books at major premium shows.
  • Have access to video tutorials which show how authors can tap the non-traditional book store market.

In effect, the author hires a national sales force of 65,000 for $250.  “We know who and where the buyers are, and what they want, and so are equipped to do all the selling and negotiating for the writer,” Brian tells me. “The author gets incremental revenue without having to do any of the selling. And once the one-time catalog set-up fee is paid we sell on a commission-only basis.”

The advantage to his approach is that the author can focus on writing and appearing at book signings or seminars and leave the selling to others. So there should be a shorter time between books which allows the author to build his reputation amongst readers even faster. I share the same advice with writers about why they should hire a professional PR firm to market their books.

While a good idea in general, attending book fairs and exhibits also can rob authors of valuable time that could be spent researching and writing their next book. It is necessary, of course, for authors to attend book signings but there is no reason why they should not rely on the Premium Book Company to represent them and display their book(s) at trade shows, conferences, and book fairs.

If you want to know more about this unique sales approach and how it might benefit you personally contact Brian Jud at BrianJud@bookmarketing.com. He’s a busy guy but he had time to talk with me so I’m pretty sure he will take time to talk with you. You can also check out his website at: http://premiumbookcompany.com/

I would not want any writer, however, to misinterpret my comments about traditional book stores with selling books, especially digital books, at online book outlets. Any author seeking to be a best seller needs also to make their book available on amazon.com, barnesandnoble.com, and similar online outlets and hire a professional PR firm to make sure readers know the book is available.

The Bottom Line: Check out the non-book store option because once a book is sold into this channel its stays sold unlike the traditional book store channel where books are ‘sold’ on consignment.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Book Publicity Idea: Link Your Book to Holidays and Special Events

list of holidays and events for authors

Learn how to tie your book into a holiday or special event.

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that celebrate various concepts as well as traditional holidays that can be used to market your book; you just have to find them.

There are a couple of terrific websites that are perfect for authors by providing a searchable list of national days of ‘this or that’ for every day of the year. On Days of The Year site I searched ‘book’ and found dozens of relevant days. For example November 1st is National Author’s Day. Who knew? The site provides background about who started an event, when it started and just enough info for you to tie your book in to the holiday. Another site is Holiday Insights. They have listings for each day of the month. There are plenty of examples I could enumerate but check it out and see for yourself. With so many possibilities, finding holidays that can be linked to your book will be no problem.  Check them out at these links: https://www.daysoftheyear.com/  and http://www.holidayinsights.com/

How do you tie your book in to a national month like Breast Cancer Awareness month? I once promoted Jackie Miles, author of Cold Rock River, during Bipolar Disorder Awareness Month because she was diagnosed with Bipolar Disorder. I also tied a promotion of a horse rescue group in to the Kentucky Derby, Preakness and Belmont races because the country is focused and interested in horses during that time of year. I also once got television and newspaper coverage for a dentist when we came up with a sugar-free Easter basket. We offered parents tips on how to give non sugar-filled treats over the holiday and received tremendous exposure by doing so. This would be a perfect technique for a dentist with a book as well.

I also promoted a book about sports clichés tapping into the season of each sport and the author’s commentary and collection of clichés about that sport during its season. For example, we pitched sports writers about football during the time they are covering it and baseball during the summer months. I know it may sound basic but people don’t want to hear about hockey in the summer so you have to tailor your pitch and timing accordingly.

In my experience, subjects such as military books and novels do very well before anniversaries of dates of military and historical events like Memorial Day, July 4th, D-Day, Pearl Harbor Day, 911 etc.  Books on the topic of overcoming breast cancer will see increased sales during October due to Breast Cancer Awareness Month. Simply think about the subject matter of your book or any cause that is close to you, personally, and promote your book alongside the specific occasion, cause, or holiday.

Other holidays and cause or theme months to consider include:

  • January
    • New Years
    • Martin Luther King Jr. Day
    • Chinese New Year
  • February
    • Black History Month
    • Groundhog Day
    • Valentine’s Day
    • President’s Day
    • Ash Wednesday
  • March
    • Women’s History Month
    • Read Across America Day
    • St. Patrick’s Day
    • First Day of Spring
  • April
    • Autism Awareness Month
    • Parkinson’s Disease Awareness Month
    • April Fools Day
    • Easter (Sunday)
    • Earth Day
  • May
    • National Pet Month
    • Social Media Month
    • May Day
    • Cinco de Mayo
    • Mother’s Day
    • Armed Forces Day
    • Memorial Day
  • June
    • LGBT Pride Month
    • D-Day Anniversary
    • Father’s Day
    • First Day of Summer
  • July
    • Independence Day/ 4th of July
  • August
    • Friendship Day
    • “Back to School”
  • September
    • Labor Day
    • Grandparent’s Day
    • Patriot Day (9/11)
    • International Day of Peace
    • First Day of Fall
  • October
    • National Breast Cancer Awareness Month
    • Columbus Day
    • Sweetest Day
    • National Boss Day
    • United Nations Day
    • Halloween
  • November
    • Veteran’s Day
    • Thanksgiving
  • December
    • Pearl Harbor Day
    • First Day of Winter
    • Christmas
    • New Year’s Eve

The Bottom Line: Find a way to tie your book to special events or holidays and you’ll increase your chances of getting media coverage. Members of the press are looking for unique and interesting twists on every holiday. Create the angle that will entice them to interview YOU!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or cont
act Lorenz at scottlorenz@westwindcos.com  or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist