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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How to Get Your Book Into Libraries

By Scott Lorenz
Westwind Communications

“The library marketplace is made up of almost 120,000 locations and is divided into many segments. In addition to the more than 16,500 public libraries and their branches, there are medical libraries, hospital libraries, military libraries, niche libraries, and more,” explained Brian Jud,  Executive Director of APSS, formerly SPAN and founder of Bookselling University.

So what does this mean for you? A prime opportunity for you as an author to expand your reach, build your brand, and sell more books. Here are some handy tips on how to get your books into libraries.

How to Get Your Book Into Libraries

1. Do Your Research – Think like a Librarian!

Check out the websites of various public libraries to find out what you need to do to get your book into circulation. You may also call or visit them and speak to the head librarians or the departments that relate to your specific book genre.

2. Explore WorldCat

With WorldCat, you can search your community libraries as well as other local and national libraries to browse their collections. This can give you an idea of what types of books a certain library may want.

3. Be Friendly and Enthusiastic

Whether you consult the libraries in-person, via phone, or email, be polite. Also, show some excitement so that they see your passion for your work and remember you when it comes time to select new books.

4. Design a Sell Sheet

At its core, a sell sheet is a one-page advertisement of your book. Make sure it includes its title, cover, publisher, a brief description, ISBNs, available formats, and pricing. Don’t forget a blurb about why it may appeal to library patrons and mention if your book is already in a library too. Librarians like to see they are in good company.

“Sell what the content in your book does for the readers—what are the benefits to them,” said Jud. He explained that people don’t actually care about your book. Retailers display them to increase profits. Media hosts want a good show. Librarians want to support their patrons. As long as you appeal to the right motive, you’ll sell more books.

5. Organize an Author Reading or Book Signing

If you offer to organize an event like an author reading or book signing, everyone will win. You’ll boost your exposure while the library will get free programming. If you go this route, you’ll need to promote your event to ensure a good turnout.

6. Get Reviews

Great book reviews can speak volumes about your book and you as an author. Before you try to get your book into libraries, ensure you have them. Librarians want to see that others admire your book before they take the plunge and circulate it. A published review in a journal like Library Journal, Publisher’s Weekly, or Midwest Book Review can help establish credibility as well.

7. Get Involved in the Library Community

The reality is that many libraries like to fill their shelves with books that are popular, even on a local level. That’s why it’s wise to get out in your community and participate in local events and speaking engagements. Join local organizations, volunteer, and take any TV or radio opportunity that comes your way. Also, make sure you have a stellar social media presence.

8. Attend the ALA Annual Conference

The American Library Association hosts an annual library conference. If you’re serious about getting your book into libraries, it may be worthwhile to attend and mingle librarians. The 2021 conference will be held virtually this year on June 21-23. On Twitter follow @ALALibriary to keep up with daily posts and opportunities.

9. Check Out Writer’s Digest Advice

Writer’s Digest asked four Indie authors for their tips on how to get books into libraries. You don’t have to be an Indie author to take advantage of them. Be sure to check out this article before you get started.

10. Buy a Book

Self Publisher’s Toolkit is a helpful book that serves as a two-in-one resource that shows you how to self publish a book and then market it to Libraries. The author says “Libraries are a $30+ billion segment often overlooked by self publishers.”  https://www.eseinc1.com/product-page

11. Use a Service

Don’t be afraid to use a service to help you get your book into libraries. Here are several to consider.

  • LibraryBub: LibraryBub is a service that introduces the top small press and indie books to librarians. You can apply for a featured deal in it’s weekly email and reach over 10,000 librarians every week. ( I use them and its affordable and effective)
  • Baker & Taylor: Baker & Taylor has been around for over 180 years and distributes books to public libraries and schools. Contact Baker & Taylor to find out how they can assist you.
  • Ingram Content Group: An online self-publishing company, Ingram Content Group can allow you to print and distribute your book to libraries. Call or email them for more information.
  • Buy a Library Database: Curated by a fellow author, Eric Simmons compiled a database of Libraries you can contact directly. Over 100 authors and publishing houses are using the Library Contacts Database to get their books into Libraries.  Simmons’ tool, which has enabled him to get his titles into over 130 Libraries worldwide, is the best deal in publishing! Just BUY IT!

The Bottom Line: Once you get into one library, you’ll find it much easier to get into others. When your book is in several libraries, you’ll build trust among readers, increase exposure, and ultimately sell more copies.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Top 27 Author Websites in 2021 Compiled by Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Communications

Top 27 Author Websites in 2021 by Book Publicist Scott LorenzYour author website is a critical element for the promotion of your books. It’s where people turn to learn more about who you are and what you have to offer. Therefore, it’s important your website provides visitors what they are looking for… information about YOU, YOUR book and how to buy it. Don’t make people click on ten links to get to the buy button!

Key elements of an effective author website include:

  1. Book Cover
  2. Author Headshot
  3. Blurbs from Reviewers
  4. Book Trailer
  5. Buy Buttons to Amazon, Barnes and Noble, etc.
  6. Excerpts or Quotes from the book
  7. Media Clips & Logos
  8. Book Awards
  9. Your Backlist of Books
  10. Option to sign up for your mailing list

If you’d like to create an attractive website that builds your brand and promotes your books, it’s a good idea to explore current author sites and ‘benchmark’ against them. Why reinvent the wheel right?  They can give you some inspiration and help you take the right steps toward the ideal online presence. Here’s a list I’ve compiled of the ‘Top 25’ author sites for your review. Let me know what you think. If you know of an author website to add to the list tell me in the comments section below.

1. James Patterson

James Patterson

James Patterson can afford to pay just about anything for his web design so what exactly is he doing? Take a look and find out for yourself. Fortunately, he has a mailing list you’re welcome to join. You can also tweet out all his books and check out his latest trailers.

2. Anthony Horowitz

Anthony Horowitz

When it comes to color, Anthony Horowitz nailed it. He was strategic about the colors he used. As you can see, the rustic orange highlights his top-selling books. Horowitz also displayed his Twitter handle prominently so you can follow him easily.

3. Colleen Coble

Colleen Coble

You can’t go wrong with a website layout like the one on Colleen Coble’s site. It boasts a clean look with features like a newsletter signup as well as designated pages for her current lineup of books, latest releases, and media coverage.

4. Tony Robbins

Tony Robbins

Tony Robbins’ website is catchy and compelling thanks to the emphasis on his tagline. From the moment you visit it, you want to “Ignite. Achieve. Excel.” His website makes it clear that his coaching services have the potential to change your life.

5. Jay Shetty

Jay Shetty

Jay Shetty’s website promotes his offerings which include his podcast and courses. It also highlights his impressive media coverage. Once you visit his website, you’ll know right away that he was featured on The Today Show, Red Table Talk, World Mental Health Day, and many others.

6. Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell has a clean website that draws attention to one of his top books, “The Bomber Mafia.” The “Learn More” tab directs site visitors to take the next step and buy the book on places like Amazon and Apple Books.

7. Stephen King

Stephen King

In addition to the attractive design, Stephen King’s website features an informative frequently asked questions page (FAQ). Visitors can go there to find out why he became a writer, where he gets his ideas, and more.

8. Emma Davies

Emma Davies

When you go to Emma Davies’ website, you’re sure to notice the turquoise color scheme as it really stands out. There’s also a great picture of her as well as a welcome message that directs visitors to her social media outlets and contact page.

9. Daniel Gibbs

Daniel Gibbs

Daniel Gibbs knew what he was doing when he requested an interactive website. Visitors can enjoy a variety of unique pages like the map page, ship schematics page, timeline page, and robust universe encyclopedia.

10. Jonathan Fields

Jonathan Fields

There’s no denying that the close up of Jonathan Fields’ face catches your attention. His website also features a one-of-a-kind email signup that you’ll be directed to join if you state that you “totally agree” and love discovering stories and ideas that inspire you.

11. Henry Neff

Henry Neff

Henry Neff’s social media profiles stand out and draw visitors to become a follower or fan. Additionally, his website boasts a robust “About Henry” section with his biography, events, press and interviews, and school visits.

12. Kelly Minter

Kelly Minter

Kelly Minter’s website has a lovely picture of her and clearly conveys who she is: an author, speaker, and musician. We love the easy access to her bible study and email signup that lures visitors in with a free download.

13. Timothy Keller

Timothy Keller

Timothy Keller’s website is focused on one of his famous quotes and directs visitors to his bio. The top navigation is simple and only features four links: bio, books, sermons, and blog. His black, white, and red color scheme is also easy on the eyes.

14. Karen Kingsbury

Karen Kingsbury

Karen Kingsbury’s website is designed to get visitors to buy her New York Times bestselling book, A Distant Shore. Once you visit it, it becomes quite clear that she wants you to order it as soon as possible.

15. Julie Orringer

Julie Orringer

Julie Orringer’s website has dedicated pages on each of her books, which revolve around the experience of Jewish characters during World War II and current times. Each page includes a description of the book, reviews, and links that direct visitors to make a purchase.

16. Nicole Krauss

Nicole Krauss

Nicole Krauss’ website is unique in that the navigation is on the left rather than top of the home page. It also features pages that focus on each of her books about Jewish history, themes of identity, and family connections.

17. Janet Evanovich

Janet Evanovich

My wife loves Janet Evanovich and has read all of her books. On Janet’s website, her book “Game On” steals the show. The dark background really allows it to stand out. We also love the social media icons on the top left and subscribe button on the top right.

18. Michael Connelly

Michael Connelly

Michael Connelly’s website features a compelling about section that does a great job highlighting his key accomplishments. There’s also a space that gets visitors excited for his upcoming releases and dedicated pages for events he’ll be attending and podcasts he’s participated in.

19. Nora Roberts

Nora Roberts

Nora Roberts’ website has a rotating banner that draws attention to the various books she’s written. The books section is quite robust as it includes a release schedule, details on every book she’s written, and a printable full book list.

20. Jodi Picoult

Jodi Picoult

Jodi Picoult’s website is simple yet compelling. The white background makes the teal social media icons and lovely picture of her stand out. Her site also includes unique pages for all her books, each featuring a synopsis and video.

21. Brandon Sanderson

Brandon Sanderson

Brandon Sanderson’s website focuses on his latest book and gives visitors a status update on his projects. In addition, there’s a regularly updated blog and online library with sample chapters, free fiction, and annotations.

22. James Clear

James Clear

James Clear’s website is all about his top book, Atomic Habits. It allows visitors to download the first chapter for free in the hopes of luring them in to purchase a copy and keep reading. Visitors can also subscribe to his weekly newsletter.

23. JK Rowling

JK Rowling

JK Rowling’s website revolves around her new children’s book, The Christmas Pig, visitors will find her signature at the very top as well as a great picture of her. There’s also an ‘Answers’ page where JK Rowling answers common questions about herself.

24. Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk’s website is a simple black and white color scheme. The large text about his book, Crushing It really stands out. His website also includes a link to learn more about VeeFriends, his collection of non-fungible tokens (NFTs).

25. Tim Ferriss

Tim Ferriss

Tim Ferriss’ website was definitely created with a lot of thought and strategy. He owns the phrase ‘FOUR HOUR’ as he is the author of The Four Hour Workweek, The Four Hour Chef and others with Four Hour in the title. There’s a great picture of him outside and an embedded recording of the latest episode of his show. The search box and teal callouts that showcase his greatness are other great additions. But, content is king and there’s plenty of it on his website/blog.

26. Savi Sharma

Savi Sharma

Savi Sharma’s website features a bright background and an attractive picture of her. We love the media mentions at the bottom as well as the story of how she became a writer. Her website also encourages visitors to follow her on Instagram thanks to the icon on the upper right hand corner.

27. Michael Grumley

Michael Grumley

Michael Grumley’s website has a “Next Book Meter” to show visitors how far he is into his next book. It also treats them with a free ebook and shares information about how they can support St. Jude’s Research Hospital by buying his books.

The Bottom Line: When you design your author website, there’s no need to reinvent the wheel. Take a look at other author websites to get an idea of what you like and what type of layout and features would work best for your particular goals.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Top Book Fairs and Festivals for Authors 2021

By Scott Lorenz

Westwind Book Marketing

Top Book Fairs and Festivals for Authors 2021

Top Book Fairs and Festivals for Authors 2021

With COVID-19 restrictions lifting across the country, it may be time to check out some Book Fairs and Festivals. After writing diligently for weeks and months on end it’s time to get invigorated! Nothing does the job like meeting people who love books and write books. Check out this list of book festivals and fairs that authors can attend for 2021. Some are VIRTUAL and some are in-person events and some are a little of both. Many are still deciding what they are doing as things change in the coming months.

In any case, these events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel slot or speaking gig you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

For more upcoming book events check out C-SPAN2 at: https://www.BookTV.org  and click on the Book Fairs tab.  For more information about book events and book marketing visit   https://www.Book-Marketing-Expert.com.

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2021 as of the date of this publishing:

1. The RBMS Booksellers’ Showcase, June 8-10, 2021, Virtual. The RBMS Booksellers’ Showcase features a variety of exhibitors and products like original art and illustration and manuscripts. https://rbms2021.us2.pathable.com/showcase

2. American Library Association Annual Conference, June 23-29 2021, Virtual. Some 25,000 experts in the market who will help you advance your career. https://2021.alaannual.org/

3. International Christian Retail Show (ICRS) June 25-June 28, 2021, Atlanta, GA. CBA’s International Christian Retail Show Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. https://www.Marketingchristianbooks.com

4. Harlem Book Festival, July 2021 Harlem. This festival is visited by over 30,000 readers the third week of every July and viewed by millions on C-Span https://www.harlembookfair.com

5. Printers Row Lit Fest, September 11-12, 2021, Chicago. A large book fair attended by more than 150,000 book lovers. https://printersrowlitfest.org

6. The Bookmarks Festival of Books & Authors, September 25, 2021, Virtual and Winston-Salem, North Carolina. Bookmarks connects people and books through its annual festival, which has been around for over 17 years. https://www.bookmarksnc.org/festival

7. The South Dakota Festival of Books, September 30-October 3, 2021 in Brookings and Sioux Falls, South Dakota. It brings together about 4,000 attendees and more than 50 noteworthy authors, scholars, and publishers.  https://sdhumanities.org/festival-of-books/

8. The Brooklyn Book Festival, September 26- October 4, 2021, Brooklyn, NY. This festival’s mission is to “celebrate published literature and nurture a literary cultural community.” https://www.brooklynbookfestival.org

9. The Seattle Antiquarian Book Fair, October 9-10, 2021, Seattle, WA. The Seattle Antiquarian Book Fair boasts exhibitors from the U.S., Canada, and Europe. https://www.seattlebookfair.com

10. The Southern Festival of Books, October 2021, Nashville, Tennessee. This festival connects readers and writers from Tennessee and beyond. https://www.visitmusiccity.com/visitors/thingstodo/southernfestivalofbooks

11. The Texas Book Festival, late October or early November 2021, Virtual or Austin, TX. This festival was founded in 1955 and features over 250 authors as well as over 100 exhibitors. https://www.texasbookfestival.org

12. The Baltimore Book Festival, dates TBD, Baltimore, MD. The Baltimore Book Festival offers storytellers, poetry readings, panel discussions, cooking demos, live music, and more.  https://www.baltimorebookfestival.com

13. Writers at Woody Point, 2021 dates TBD, Woody Point, Newfoundland. Travel to Canada and see what creativity and talent lies across the border. https://www.writersatwoodypoint.com

14. Decatur Book Festival, 2021 dates TBD, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. https://www.decaturbookfestival.com

The Bottom Line: Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book. Buy it at: www.booktitlegenerator.net/

How Authors Use Instagram to Sell Books

Find out how Instagram is helping authors increase visibility and earn more money.

By Scott Lorenz

Westwind Book Marketing

How Authors Use Instagram to Sell Books

How Authors Use Instagram to Sell Books

Instagram has over 1 billion users. So it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales.

If you’re an author who would like to use Instagram to your advantage, check out the Instagram accounts listed below. Follow them and engage as you like. They can give you a good idea of how authors are using the one of fastest growing social media platforms.

1. James Patterson (@jamespattersonbooks)

The New York Times bestselling author of The Kennedy Curse and The 20th Victim loves to repost pictures of children enjoying his books. His account is also full of giveaways, announcements about upcoming releases, and inspirational quotes he lives by.

2. Dan Brown (@authordanbrown)

Dan Brown posts about his virtual storytimes as well as photos of his life in New England and yellow lab, Winston. He also features occasional quotes from some of his top books like The Lost Symbol and The Da Vinci Code.

3. Janet Evonovich (@janetevanovich)

From the moment you look at Janet Evonovich’s Instagram, you’ll notice plenty of color. She fills her profile with bright and cheery photos of Hot Six, Twisted Twenty-Six and other recent books she wrote. There’s also a lot of details about book signings and new releases.

4. Malcolm Gladwell (@malcolmgladwell)

Malcolm Gladwell’s latest posts are all about his book Talking to Strangers. His Instagram is also packed with photos of him on Jimmy Kimmel Live, NPR Radio, Book Tube, and other places he’s been interviewed.

5. Jon Krakauer (@krakauernotwriting)

While Jon Krakauer’s posts of his political views, travels, and adventures are interesting, his catchy description is particularly noteworthy: “I write books for a living. Been toiling in the writing factory for more than 35 years. Not writing is way more fun.” Some of his most popular books include Embrace the Misery, Gates of the Arctic, and Living Under the Volcano.

6. Mitch Albom (@mitchalbom)

Mitch Albom, author of Finding Chika and The Next Person You Meet in Heaven is an avid user of the Instagram story feature. He posts short stories to promote his interviews, podcasts, and Say Detroit, a non-profit organization he started to support underprivileged people in Detroit.

7. Tony Robbins (@tonyrobbins)

Tony Robbins’ Instagram is nothing short of inspirational. It’s filled with powerful quotes by him and information about non-profits he believes in. He also scatters several funny memes throughout. Robbins wrote The New Money Masters and The Path.

8. Jay Shetty (@jayshetty)

On Jay Shetty’s Instagram, you’ll find sayings from his current and upcoming books like Think Like a Monk. Here’s one that really stands out: T.I.M.E Daily Routine: Thankfulness, Insight, Meditation, Exercise.

9. Joanna Gaines (@joannagaines)

Joanna Gaines, author of Magnolia Table and We are the Gardners uses her Instagram account to share lifestyle photos of her and her family. She keeps it pretty personal and makes it easy for followers to get a feel for the everyday happenings in her life.

10. Dashama Konah Gordon (@dashama)

Since Dashama is a “happiness expert” in addition to author of Journey to Joyful, her profile features positive quotes, pictures of her practicing yoga and meditating, and a story Q&A session where she answers her follower’s questions. She posts frequently new videos of various activities in the most incredible settings.

The Bottom Line: Use Instagram to grow and expand your audience.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

How Editing, Copyediting, and Proofreading Make Your Book Shine

How Editing, Copyediting, and Proofreading Make Your Book Shine

You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader? What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org