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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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33 Radio & Podcast Interview Tips For Authors From Scott Lorenz

33 Radio & Podcast Interview Tips For Authors

Interview Tips from Book Publicist Scott Lorenz

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? As a book marketing expert and book publicist, I have booked my clients on thousands of radio and podcast interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby and you’ll be glad you did!

1. Go to a quiet room in your home or office; be sure staff and/or family know you are on a radio interview and cannot be interrupted.

2. Since many interviews are on ZOOM, SKYPE as well as the phone, turn off other phones, cell phones and anything else that could create background noise including air conditioners, the radio… and the kids!

3. Have a glass of water nearby; there’s nothing worse than dry mouth on a radio interview.

4. Be on time. Call the station exactly at the time they tell you, or be at your phone waiting if the station is going to call you.

5. Use a landline phone for best quality. If it is not possible to reach a landline then use a cell phone in a stationary location and not while you are rolling down the road! Do not use Bluetooth over the speaker system in your car.

6. Disable call waiting: dial *70 and then call the studio number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.

7. Do not use a speakerphone! It’s ALL about good sound quality.

8. Be self-assured. Remember, you know your topic inside and out. Be confident in your ability.

9. Smile, smile, smile, whether on radio or TV – SMILE. You’ll feel better, and for TV you’ll look better too.

10. Put some pizzazz and energy into your voice. Try standing while you speak to liven things up a little.

11. Research the show and tailor your message accordingly. Just Google the host’s name and station and check out their web site. Is it a national audience or a small town in Ohio? What is their format? Is it News/Talk, NPR or Classic Rock or something else? You need to know.

12. KNOW exactly how much time you will have on the air as a guest, three minutes or 30 minutes…so you can tailor your answers to the time allotted.

13. Practice your sound bites—out loud before the interview. Communicate your main points succinctly. Practice this out loud.

14. Be informative and entertaining without directly pushing your book, product or service. Make the audience “want more.”

15. A kind word about the host can go a long way. It’s good manners and good business.

16. A person’s name is sweet music to them so commit to memory or jot down the name of the host and use it throughout the interview. When taking calls, use the names of callers too.

17. CALL TO ACTION. Have ONLY ONE such as “Buy my book at BookTitleGenerator.net” That’s it. Don’t mention your Twitter handle, Facebook, Pinterest, Instagram people will barely remember your name or book title. Don’t make it impossible.

18. Be careful not to slide into techno-babble, jargon or acronyms that few know about.

19. Never talk down to your audience.

20. Be respectful of the host because everybody starts someplace. Today they’re interviewing you from a college radio station; in a few years they could be a nationally syndicated host.

21. Don’t Oversell. Remember you are on the air to provide useful information to the listening audience. If you are an author or selling something, limit yourself to TWO mentions of the book, product or service. You must make it interesting without the commercialism. It takes finesse but you can do it. Often times the host will do this for you and you won’t need to mention it.

22. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands.

23. Radio interviews require verbal answers, not head nodding or uh-huhs. Hand gestures don’t count in radio either.

24. Radio will often use interviews live and later cut them up for use throughout the day giving you more airplay. So keep your answer to a 10 to 20 second sound bite. You can say a lot in that amount of time and then you don’t sound like you are babbling on. Don’t go on more than a minute without taking a break.

25. Don’t just answer questions. Tell listeners something you want them to know, something they wouldn’t know unless they were tuned in, with the promise of more of the same when they buy your book.

26. Have three key messages. Short, not sermons. Sometimes the host opens the door, other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more. Usually, people can get in two key messages; the pros can get three.

27. Lazy hosts open with a lame: “Thanks for being here.” Boom! Give a :15-:20 sec summary message. If the host introduces you with a question, be polite, deliver your summary message, then answer the question. “Thanks, (use name), for the opportunity to talk about….Now, to your question (name)…”

28. Maintain a Positive Attitude. BE GENUINE OR TRANSPARENT. Don’t fake enthusiasm or sincerity. If you’re in a bad mood cancel the interview. Don’t pretend to know stuff you don’t.

29. Re-read the press release or pitch that got the booking since the host is going to be using that as a starting point. Often a book publicist such as myself, will tie into a breaking news event that relates to your expertise. Be aware of that tie-in.

30. After the interview write a thank-you note. Since so few people do this, you’ll really stand out from the crowd. And most importantly, you may get invited back.

31. Whether the interview is live or taped-live, if you stumble, or flub up just keep going. Often what you perceived as a mistake, the listeners won’t even notice.

32. Ask for an MP3 of the recording before the interview. Often if you ask ahead of time the producer will record the interview and then you can use it on your web site. If that’s not available get the link to the station’s recording and Tweet about to your followers and promote it on your Facebook page. Be sure to listen to it later and critique your performance.

33. Listen for the testimonial. Sometimes the host will say something complimentary, “You have a fascinating story Mr. Jones.”  Use it in your marketing.  Or you can actually ask for a testimonial.  Often that MP3 will arrive with a note from the host saying how much they enjoyed the interview, or that “Scott Lorenz was a great interview, he really kept our audience engaged,” or “the phones rang off the hook when Scott Lorenz was being interviewed.” You can use those testimonials in future pitches and on your web site, blog etc.

As a book marketing firm, we’ll prepare our clients with media coaching or if need be training with a media trainer. We’ll also submit questions to the radio host ahead of time and include those in our press kits emailed to the stations. Often the radio host will read those questions right in order. Other times they refer to our questions and include some of them. We do this to help the host in case they’ve not had a chance to read the book, and to help direct the questioning.

Make sure you know your own material inside and out and are comfortable with everything in it. You are the author of the book, or the press release and they’ll ask you, “What did you mean about this or that?” You need to have the answer. You don’t want any surprises.
The Bottom Line:  RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Just follow these helpful tips and you’ll be a radio interview star!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. He is the author of the award-winning ‘BOOK TITLE GENERATOR’ a must-read book designed to help authors title their books.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com

 

Book Title Generator Reveals My Proven System for Creating the Best Book Titles

By Scott Lorenz Westwind Book Marketing

Book Title Generator is the one book every author should read before publishing their book.

There’s an old saying that fisherman use—“You have to hook ‘em before you can cook ‘em.” The same holds true for book titles! Picture yourself walking through a bookstore where book spines resemble wallpaper or scrolling through endless titles on Amazon or other bookselling websites. All too often those few words in a book title are the difference between further interest, and a sale, or getting left out in the cold.

Book Title Generator

That’s why I wrote a book laying out a proven strategy for crafting a buyer grabbing title. Book Title Generator makes sure the painstaking work writing a book will get that all-important final touch, a winning title worthy of publication.   I created a multi-prong strategy by urging the use of high-tech tools, researching bestsellers by genre and choosing the vital “title keywords” which get a book ranked on search engines and Amazon. Having seen and experienced the pitfalls of book marketing, I wanted Book Title Generator to usher one through the reality maze of numbers, alliterations, idioms, keywords and everything else I know must be considered in your quest for the perfect book title.   I chronicled how a number of famous books began with poor titles and how, with a new title, they rose to prominence. As a student and lover of book titles with three decades of book marketing experience, I wanted to impress on the reader the vital aspects of shepherding your book towards bestseller status. I designed Book Title Generator for authors and publishers as a surefire method to uncover that coveted, memorable, and winning book title!

http://www.BookTitleGenerator.net  Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

“Book Title Generator is an indispensable, first-rate adjunct to the art of writing—and selling—your book.” —Dr. Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5 Stars

“I get HUNDREDS of books a year from hopeful authors. The title has to catch my attention or I pass. If I were an author I’d read Book Title Generator.” —Chris Cordani, Executive Producer, Money Matters on WABC-AM, New York, 5 Stars

“Authors owe it to themselves to ‘turn-every-stone’ to make sure they have the best possible book title. It’s critical to the success of any book… unless you are already famous… then it doesn’t matter.” —Mike Ball,  Erma Bombeck Award-Winning Author, 5 Stars

The Bottom Line: Do not name your book before studying Book Title Generator.” Take advantage of my hard-won knowledge by knowing all the rules in what is now a high-tech game. Get one over on the competition by starting out ahead.

Jess Todtfeld about Book Title Generator

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.   Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below.  Follow Lorenz on Twitter @aBookPublicist

 

Authors- Meet the World’s Best Writers in MasterClass

MasterClass Review: Take your writing skills to the next level with online courses from the authors who have perfected the craft.

 By Scott Lorenz Westwind Communications

One of my favorite things for authors is MasterClass. Imagine having a one-on-one lesson with the best writers of our day. That’s what you get when James Patterson speaks to you directly in his MasterClass. Same with Dan Brown, Malcolm Gladwell and many other bestselling authors.

MasterClass Review- James Patterson, Dan Brown, Malcolm Gladwell

MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author.

I’ve gained much insight from these top writers who are eager to share their methods and thought processes. MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author. It offers seemingly endless engaging online courses taught by some of the best authors in the world. Don’t worry, there’s no test either, just good helpful info.

These authors know what it takes to write a unique, compelling book that sells. They’re dedicated to their craft and are generous in sharing their knowledge and insight with you. Here’s a closer look at the various courses you can take. Click on the link to watch a customized trailer for each.

Neil Gaiman- The author of Coraline and The Sandman shares his unique approach to storytelling. With his course, you can find your voice, come up with exciting ideas, and give your characters life.

James Patterson- If anyone is in a position to help you start and finish your book, it’s James Patterson. He’s the author of 19 consecutive No. 1 New York Times bestsellers and shares a variety of tips in his course. “My first novel was turned down by 31 publishers. It’s rare that somebody comes up with a totally fresh idea out of nowhere. Write the story. Don’t write sentences,” said Patterson.

Malcolm Gladwell- Outliers and The Tipping Point are two of Malcolm Gladwell’s books that have allowed readers to understand complicated ideas such as performance prediction and behavioral economics. Gladwell can teach you how to write powerful stories that help others learn. “The job of the writer is not to supply the ideas. It’s to be patient enough to find the ideas.” he explained.

Dan Brown- Known for The Da Vinci Code and other best-selling thrillers, Dan Brown reveals how he turns ideas into narratives. Find out how he researches, comes up with characters and keeps suspense throughout all of his books. “Write as though nobody’s watching because nobody’s watching,” said Brown.

Margaret Atwood– When it comes to creative writing, Margaret Atwood is the expert. She’s the author of The Handmaid’s Tale and provides a roadmap for developing ideas into novels that attract and inspire all kinds of readers. Atwood is a firm believer of the idea that you become a writer by writing.

David Sedaris- David Sedaris is well-respected for his bestselling books like Calypso and essays in the New Yorker. His course can teach you the art of personal storytelling. Learn how to use humor to write openings that pique interest and endings that satisfy readers.

Joyce Carol Oates- Become a better short story writer with Joyce Carol Oates who’s published 58 novels and thousands of short stories. She’s a creative writing professor at Princeton University and will teach you how to explore your own imagination and write works that people want to read.

R.L. Stine- If you want to write for young audiences, R.L. Stine can steer you in the right direction. For over 20 years, Stine focused on funny stories and jokes. He eventually transitioned to writing horror stories for youngsters and is best known for The Fear Street and Goosebumps series. You can count on him to show you how to develop plots that intrigue young readers.

Billy Collins- With Billy Collins’ poetry course, you can find your voice as a poet and appreciate “the emotional pull of poetry.” Collins is a former U.S. Poet Laureate who will read his poems out loud and explain how he wrote them.

The Bottom Line: If you want to become an outstanding author then master the craft of writing from the most successful authors through MasterClass.

About Book Publicist Scott Lorenz-  Book publicist

Scott Lorenz is President of Westwind Book Marketing a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new book: www.BookTitleGenerator.net

 

How Authors Can Get Speaking Gigs in a COVID-19 World

Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.

By Scott Lorenz
Westwind Communications

Learn how Authors can get Speaking Gigs

Get Speaking Gigs to Promote your book and your business.

In this COVID-19 world, speaking gigs have been canceled by the thousands. But, some speakers are pivoting and getting booked in Virtual Conferences online. Being a book publicist, I am often asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, more so sometimes than selling books, but generally, it’s the book that creates the demand so there is a symbiotic relationship. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.

I’ve compiled a list of people and companies in this business that authors can engage with, who represent potential speakers. For many of these entities, their client is the company or organization looking for a speaker and not you.  They want a good fit and someone who’ll deliver a terrific speech. As hockey great Wayne Gretzky said, “You can’t score unless you shoot!”

Here’s the list:

All American Speakers https://www.allamericanspeakers.com/category/Authors
All American Speakers assists meeting professionals, event producers, corporate groups, universities, nonprofits and

associations in booking speakers and entertainment. The database “houses booking information on everyone on the speaker circuit, regardless of their agency/bureau affiliation.”

Endless Speaker Leads http://www.EndlessSpeakerLeads.com
Jess Todtfeld author of Media Secrets: A Media Training Crash Course, has curated some of the biggest resources for speakers in one place.  Using online videos, Todtfeld explains how to find conferences and the contacts who are the decision-makers. Todtfeld suggests authors and experts add speaking as a profit center to help drive more book sales and drive more business.  Says Todtfeld, “If you can get more leads, you can make more connections and get more offers to have you as a speaker.” Watch an interview Jess conducted with Christa Haberstock of the SeeAgency about getting a speaker’s agent. https://www.youtube.com/watch?v=BO_V5vUpI4Y&feature=youtu.be 

American Program Bureau http://www.apbspeakers.com/literature-speakers
American Program Bureau books renowned literature speakers, including best-selling authors, historians and poets. The website has easy-to-browse categories and sub-topics to easily find speakers for any conference. I used this firm back when I was in college at UNLV to book speakers for the University. A great company with an incredible roster and reach.

Charli Jane Speaker Club   https://charlijanespeakers.lpages.co/cj-members/
Charli Jane actively seeks speaking opportunities and lists them on their members-only website. Charli Jane’s service is different from a speaker bureaus in that YOU reach out to the people looking for a speaker. They charge a nominal monthly fee but they also do the heavy lifting by compiling a list of 200+ speaking opportunities a month. Then you reach out to the best prospects. If it’s a good fit you get booked.

Christian Speakers Services http://www.christianspeakersservices.com/about.html
The organization serves event planners and ministry leaders. Everyone on the speaker’s roster has been vetted. You must complete an application to be represented by the organization.

ExpertClick  http://www.ExpertClick.com  Many speakers and authors turn to Expert Click to send news releases and to expand their online platform. Their proprietary news release distribution service pushes out ten ways including via Google News. Authors can get found based on 30+ key words that meeting planners are searching for. They pull the author’s blog on an RSS feed and syndicate them into the press rooms, thereby getting more exposure, distribution of content and ‘Google Juice. According to CEO Mitch Davis, “We have 150+ speakers and authors who use us including Patricia Fripp, Alan Weiss and Jeffrey Gitomer.  We were featured in Tim Ferris’s book Four Hour Work Week, and PRWeek called us ‘a dating service of PR,’ The New York Times called us ‘dial-an-expert.’ I use it and recommend it. When you join at this discount link you can save $100: www.ExpertClick.com/Discount/Scott_Lorenz

Espeakers   https://www.eSpeakers.com/
The eSpeakers Marketplace brings the world’s greatest speakers together in one place and makes it easy for buyers to filter by topic, price range, and availability. Their platform takes the hassle out of booking and scheduling for both meeting planners and speakers.  They offer a cloud-based, multiuser calendar suite; (they’re sort of like the Airbnb for speakers). They also connect speakers to over 50+ speaker directories saving hours of tedious administrative duties. It’s no wonder they are the preferred choice for many top speakers.

GigSalad https://www.gigsalad.com/
A service that books entertainment and speakers for parties, productions and events of all kinds. This platform books10,000+ performers and presenters across the U.S. and Canada. The website’s search tool allows potential clients to view authors, categorized by genre and location.

HarperCollins Speakers Bureau http://www.harpercollinsspeakersbureau.com/
The HarperCollins Speakers Bureau is only accessible to authors published by HarperCollins, Thomas Nelson and Zondervan. It works with corporations, universities, schools, associations, libraries, clubs, hospitals, foundations, and other professional groups and societies in the U.S. and around the world.

Harry Walker Agency http://www.harrywalker.com/
The Harry Walker Agency works with thousands of meeting planners in need of speakers. The agency belongs to the International Association of Speakers Bureaus (IASB) and has largest breadth and highest caliber of speakers in the world.

International Association of Speakers Bureaus (IASB) http://www.iasbweb.org/
IASB is the only trade association that exclusively represents speakers bureaus and agencies. Meeting professionals that request assistance in locating a speaker are referred to the Bureau Directory on the IASB website. IASB encourages meeting professionals to seek out member bureaus when searching for speakers.

Lyceum Agency http://www.lyceumagency.com/  
The Lyceum Agency represents authors and academics for speeches, lectures and readings on a variety on subjects. Access to an impressive list of speakers is available on the website.

Nancy Vogl Speakers Bureau http://www.nancyvoglspeakers.com/
A “boutique bureau” that books professional speakers in leadership, diversity and sales, futurists, health and wellness professionals and those sending a message of hope and inspiration. It’s located in Traverse City, Michigan.

National Speakers Association (NSA) http://www.nsaspeaker.org/
NSA has a network of 3,400+ speakers and has the tools, techniques and professional connections to help you share your message effectively. Whether you speak at their annual conference, chapter meetings or other events, NSA is eager to help you grow your business.

National Speakers Bureau http://www.NationalSpeakers.com National Speakers Bureau has achieved over 40 years of success! Clients are primarily corporations and business associations. Speakers are searchable on their website according to topic and fee. **Only a small fraction of received speaker inquiries result in a correct fit.

Professional Convention Management Association (PCMA) http://www.pcma.org/
Professional Convention Management Association calls itself “the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry.” PCMA has more than 6,500 members and 50,000 customers.

redBrick Agency http://redbrickagency.com/applause/
The redBrick Agency works with corporations, conventions, arts and lecture venues, libraries, performing arts centers, schools, colleges and universities. The agency represents authors and all kinds of speakers.

Speakers’ Spotlight http://www.speakers.ca/
Speakers’ Spotlight has arranged more than 20,000 speaking engagements in over 30 countries. The agency finds speakers for leading corporations, associations, government agencies, colleges and universities, school boards, health care organizations and charities.

Steven Barclay Agency http://www.barclayagency.com/
The Steven Barclay Agency serves colleges, universities, schools, performing arts centers, corporations, associations, and for private events.

TED https://www.ted.com/
Collectively, TED speakers have won every major prize awarded for excellence, including the Nobel, Pritzker, Pulitzer, Oscar, Grammy, Emmy, Tony and MacArthur “genius” grant. TED also seeks out emerging artists, scientists and thinkers, introducing them to the TED community.

To speak at TED: https://www.ted.com/about/conferences/speaking-at-ted

TEDx https://www.ted.com/about/programs-initiatives/tedx-program
A TEDx event is a local gathering where live TED-like talks and videos previously recorded at TED conferences are shared with the community. TEDx events are fully planned and coordinated independently, on a community-by-community basis.

The GUILD Agency http://www.theguildagency.com/
A full-service international Speakers Bureau, Literary Agency, Social Impact Consultancy, and Smart-Content Media Firm. The organization has assisted with thousands of events and works with many speakers not listed on their website.

The Tuesday Agency http://tuesdayagency.com/about
The Tuesday Agency is a full-service lecture agency representing elite authors, journalists, historians, artists and scholars. Based in Iowa City, “The Tuesday Agency is dedicated to the literary arts and to thoughtful dialogue.”

Thumbtack https://www.thumbtack.com/
This platform’s motto is “From house painting to personal training, we bring you the right pros for every project on your list.” Although presentations are more obscure than other professional services offered, this platform does book motivational speakers. Special attention: Lifestyle coaches and authors sending a positive message.

“If authors want to get speaking gigs they need to figure out where the leads are and have an easy system for following up on them,” says Jess Todtfeld, creator of  EndlessSpeakerLeads.com, a guide to finding and connecting with events and those who book them.

SPEAKERHUB  https://speakerhub.com/
Believes in the power of live presentations and personal connections, which is why they created SpeakerHub. They are not a speaker agency but the fastest-growing community of professional, independent, or amateur public speakers and trainers who’d like to be found by companies, event organizers and schools. They welcome anyone with expertise in any field who is open to speaking at conferences, events or schools as a paid or pro bono presenter.

The Bottom Line:  Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist

 

Resources For Authors

Struggling to come up with a good title for your book? Try these online tools

By Scott Lorenz

Westwind Communications

Resources For AuthorsComing up with a title for your book is easier said than done. The good news is there are online tools you can use to jump start the creative process. Use them to help create a compelling, attention-grabbing title that speaks to your audience. A good book title is the key to increasing sales, interest, and impact. Here are several worth considering

1. Portent’s Content Idea Generator: Simply enter the subject of your book and this generator will give you some ideas. You can continue to click the arrow until you find a title that piques your interest.

2. Kopy Writing Kourse Book Name Generator: Once you type in your subject, it will give you a long list of hundreds of book titles. Chances are you’ll find one (or a few) that suit your book.

3. Awesome Titles Title Generator: Believe it or not, this generator can open your eyes to 700 catchy titles. Enter a main keyword and you’ll get 3 pages worth of ideas.

4. com Nonfiction Book Title Generator: If you’re in need of a title for your nonfiction book, this generator is invaluable. Enter a word that describes its topic. After you click “Generate,” it’ll deliver some good options.

5. Ruggenberg Title Generator: Get six titles at one time with this generator. All you have to do is click “Give me some titles,” sit back, relax, and allow the tool to work its magic.

6. Adazing Book Title Generator: This book title generator will give you “perfect titles in less than 30 seconds.” It’s a bit more involved than other generators because it asks you to select your genre and type in details like the occupation of the protagonist and main character’s goal.

7. Serendipity Fantasy Novel Title Generator: For a simple generator for your fantasy book, the Serendipity Fantasy Novel Title Generator a solid pick. Continue to click “Another” until you see what you’re looking for.

8. Sumo Kickass Headline Generator: The Sumo Kickass Headline Generator allows you to choose the type of title you want: a numbered list, how-to, controversial, playful, etc. Once you do, it’ll ask you to enter a topic and desired outcome before it spits out an option.

9. Writing Exercises Story Title Generator: With the Writing Exercises Story Title Generator, you can click back and forth between the “Adjective” and “Noun” buttons to create a unique story title.

10. Book Title Generator: Using online book title generators are just one ‘tactic’ you need to consider while titling your book. If you want a thoughtful, insightful and scientific approach check out my award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org. Using the latest methods of getting a book ranked on search engines and in Amazon, I show you a plan to help you get the right title for your book. Before you title your book I ask you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator (The Book) covers them all.

The Bottom Line:  Your book title is one of THE most important tasks for authors. Don’t make it an afterthought.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org