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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Writers’ Conferences Put Authors on the Road to Success

Writers’ Conferences Put Authors on the Road to Success

By Scott Lorenz
Westwind Communications

Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.

Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.

If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.

Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.

Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders.  Some conferences offer  an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.

Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:

Here are some upcoming writers’ conferences in 2019 for your consideration:

February 23, 2019: New Orleans Writers Conference (New Orleans, LA)

March 2, 2019: Writers Conference of Minnesota (St. Paul, MN)

March 8, 2019: The Alabama Writers Conference (Birmingham, AL)

March 9, 2019: Atlanta Writing Workshop (Atlanta, GA)

March 30, 2019: Kansas City Writing Workshop (Kansas City, MO)

April 5-7, 2019: The Muse & the Marketplace Writers Conference (Boston, MA)

April 6, 2019: Get Published in Kentucky Conference (Louisville, KY)

April 13, 2019: North Carolina Writers Workshop (Charlotte, NC)

April 26, 2019: Kentucky Writers Conference (Bowling Green, KY)

April 27, 2019: Seattle Writers Conference (Seattle, WA)

May 2-4, 2019: Las Vegas Writers Conference (Las Vegas, NV)

May 3-4, 2019: Northern Colorado Writers Conference (Fort Collins, CO)

May 4, 2019: Michigan Writers Conference (Detroit, MI)

May 9-11, 2019: Storymakers Conference (Provo, UT)

May 10-11 2019: Washington Writers Conference (North Bethesda, MD)

May 17-19, 2019: PennWriters Conference (Pittsburgh, PA)

May 17-19, 2019: Missouri Writers Guild (Cape Girardeau, MO)

June 16-21, 2019: Santa Barbara Writers Conference (Santa Barbara, CA)

June 29, 2019: The Writing Workshop of Chicago (Chicago, IL)

July 28-August 2, 2019: Napa Valley Writers Conference (St. Helena, CA)

August 1-3, 2019: Mendocino Coast Writers Conference (Mendocino, CA)

August 3, 2019: Tennessee Writers Workshop (Nashville, TN)

August 22-25, 2019: Killer Nashville Writers Conference (Franklin, TN)

August 23-25, 2019: Writer’s Digest Conference (New York, NY)

October 25-27, 2019: La Jolla Writers Conference (San Diego, CA)

October 12-13, 2019: James River Writers Conference (Richmond, VA)

November 23, 2019: Philadelphia Writing Workshop (Philadelphia, PA)

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back!

Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back!

By Scott Lorenz
Westwind Book Marketing

Most authors I work with are highly motivated and driven. Yet, every now and then even the most prolific authors run into a wall.

As a book publicist, I’ve helped many authors fix a current book, focus on their next book, given inspiration, direction or sometimes just ‘pushed’ a bit to move things along.

“A writer who waits for ideal conditions under which to work will die without putting a word on paper.”  E.B. White

Most writers have goals they hope to achieve, but sometimes a lack of motivation can impede their progress. I understand that writing is hard. It’s something almost every writer struggles with – even some of the greats often did.

If you’re waiting for motivation to start writing, you might be waiting a long time because the motivation to write is fickle. You need to change the way you think about writing.

I’ve put together these five remedies that can help you stay motivated:

1. Daily repetition and routine.

In his book What I Talk About When I Talk About Running, Haruki Murakami mentions that when he is writing a novel he gets up at 4 am every morning and works for five to six hours. He keeps this routine every single day without variation.
If you’re an aspiring writer, you have to dig deep and find the drive to write every single day. Repetition is essential for forming daily habits. It helps to set time aside for writing each day and to stick to it. Writing needs to fit into your life in a way that suits your circumstances. Commitments in your life like school, work, and hobbies will fill up your whole day if you let them, so it’s necessary to commit to a regular time where you just sit down and write. The key is to write consistently – only with repetition will you be able to make it part of your routine.

2. Read something different like Poetry or a Business book.

Reading will help turn on your creative engine and provide a source of motivation for your own writing. How often have you read a good piece of work or come across a beautifully written passage and thought to yourself, I would love to write like that. Good writing by accomplished writers can be deeply inspiring.

3. Remember why you started.

All writers write for a reason, whether it’s to express themselves, create something meaningful, help others, or entertain. The purpose behind the writing drives the writer to produce meaningful pieces of work. Periodically ask yourself why you want to write – this can help remind you of your writing goals and why it’s important to you.

4. Do something exciting.

Take a hot air balloon ride; take surfing lessons, go sailing on a barefoot cruise for a week in the Caribbean where you are part of the crew doing the work. When you’re focused on sailing your subconscious mind will help you get free of things that trap you in the rut.

5. Meet your fears and conquer them.

Can’t stand heights? Learn how to skydive. Don’t like to go underwater? Learn how to scuba dive. Don’t like raw fish? Eat some sushi. Force yourself to do something you don’t want to do. You’ll be better for it.

I recently came across a great article by Robert Lee Brewer on the New York Times bestselling author Christina Baker Kline, where she shares insights into the writing process of her novel: The Exiles. Christina shares some valuable advice to other authors on persevering when things get difficult: “Forge ahead through the hard parts. With every novel I’ve written, I come to a moment when I want to give up…The only thing to do is inch ahead little by little. There’s a quote I love by Honor Moore: “If you don’t put it in, you can’t take it out.” If you don’t get something on the page, you won’t have anything to work with. That advice has saved many a writing day—and many a novel.”

The truth is that no writer is always motivated to write, but it helps to make writing part of your daily routine and to regularly read books that inspire you. When you feel unmotivated and stuck, remember why you started in the first place.

I’ve written a few related articles for authors and provided writing advice for aspiring writers. If you feel like you’re stuck in a writing rut, check out this article on great author resources available online to help you generate ideas. I also wrote this one on attending writers’ conferences, and another helpful article on how book fairs or festivals can be a way to meet people who can give you valuable advice on your writing.

The Bottom Line: Waiting for inspiration to strike won’t help you achieve your writing goals. Take action and motivation will follow.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new book: www.BookTitleGenerator.net

 

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz
Westwind Communications

In the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions, or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

The Bottom Line: Use these book marketing tips to promote your work, but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Book Marketing

Book Marketing Book Publicist Scott Lorenz has written dozens of articles to help inform others about Book Marketing and Book Promotion. Here are a few of those articles. How Authors Use Instagram to Sell Books Instagram has over 1 billion users. So it’s no surprise...

Authors: How to Get a Sales Force of 65,000 Reps to Sell Your Book

Skip the book store to get a sales force to sell your book

By Scott Lorenz
Westwind Communications

Over the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured again.

Well, now there is a better way and authors who don’t want to invest themselves or their money in bookstores have another choice. I will wait until the loud and wild applause subsides before continuing.

A business associate and friend, Brian Jud, has come up with an alternative, revolutionary method to help authors sell their books to non-bookstore buyers on a non-returnable, commission basis.

Instead of dealing with dozens of bookstores, the author can instead tap into thousands of sales persons to sell their books to buyers in schools, corporations, associations, and government agencies.

Writers working with Brian Jud’s Premium Book Company, LCC, will have their books shown in a catalog used by 65,000 commissioned sales people to sell to buyers, on a non-returnable basis, with whom they have a relationship. When an order is taken the seller buys the book from the author at 60 percent off the list price and the seller pays the shipping charges.

Writers who sign up with Premium Book Company will:

  • Have sales representation to non-bookstore buyers for as long as the book is in print.
  • Have their book displayed on the company’s search engine accessible by even more sales people.
  • Pay a one-time set up fee of $250 for the first title, $175 for the second title and $125 for each additional title added to the catalog.
  • Have an option of buying quarter-page, half-page or full-page ads in the catalog.
  • Be able to exhibit books at major premium shows.
  • Have access to video tutorials which show how authors can tap the non-traditional book store market.

In effect, the author hires a national sales force of 65,000 for $250.  “We know who and where the buyers are, and what they want, and so are equipped to do all the selling and negotiating for the writer,” Brian tells me. “The author gets incremental revenue without having to do any of the selling. And once the one-time catalog set-up fee is paid we sell on a commission-only basis.”

The advantage to his approach is that the author can focus on writing and appearing at book signings or seminars and leave the selling to others. So there should be a shorter time between books which allows the author to build his reputation amongst readers even faster. I share the same advice with writers about why they should hire a professional PR firm to market their books.

While a good idea in general, attending book fairs and exhibits also can rob authors of valuable time that could be spent researching and writing their next book. It is necessary, of course, for authors to attend book signings but there is no reason why they should not rely on the Premium Book Company to represent them and display their book(s) at trade shows, conferences, and book fairs.

If you want to know more about this unique sales approach and how it might benefit you personally contact Brian Jud at BrianJud@bookmarketing.com. He’s a busy guy but he had time to talk with me so I’m pretty sure he will take time to talk with you. You can also check out his website at: http://premiumbookcompany.com/

I would not want any writer, however, to misinterpret my comments about traditional book stores with selling books, especially digital books, at online book outlets. Any author seeking to be a best seller needs also to make their book available on amazon.com, barnesandnoble.com, and similar online outlets and hire a professional PR firm to make sure readers know the book is available.

The Bottom Line: Check out the non-book store option because once a book is sold into this channel its stays sold unlike the traditional book store channel where books are ‘sold’ on consignment.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net