By Scott Lorenz
WestWind Book Marketing
In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, Myspace, YouTube or Twitter.
There are more than 75 million videos on YouTube, for instance, and when these videos go viral, they register millions of views per video. And while many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books.
I am using YouTube in every way possible for all my clients. I truly see opportunities for every type of client I represent including, authors, doctors, lawyers, entrepreneurs and even charities.
In fact, I used YouTube to help Angel Acres Horse Haven Rescue make it to the “Top 10” in a $1 Million shelter makeover contest sponsored by Zootoo.com, a web site for animal and pet lovers. As part of their effort, I asked Mike Ball who, along with being an award-winning columnist, is an accomplished musician, if he would be willing to write and record a song that could be used in an online video and for public service announcements. That emotional song with the photos of horses helped Angel Acres in their online voting campaign.
View it on YouTube at
Another client, Mr. Duey, a schoolteacher who uses music to teach kids math, science and history, is also having great success with his video. Called “Mr. Duey Fractions” it’s featured on Teacher Tube which is like YouTube but it’s for teachers, parents and students. The “Fractions” video we promoted is now one of the top ten all time most viewed videos on TeacherTube with 567,000 views. You know you are hot stuff when the kids in your school ask a teacher for an autograph! The exposure has led to CD sales, media coverage and other exciting opportunities Mr. Duey and the label Kaas Records. As I am writing this Mr. Duey is finishing filming a new series of videos which tie in his musical talent with a new “book type” product… can’t’ tell you what it is but it came about as direct result of the that video!
Check it out at: https://www.teachertube.com/videos/24266
Another very successful application for YouTube videos is through video book trailers as part of a book marketing campaign. In an effort to obtain book publicity for my author clients we’ll create a book trailer about the book. A book trailer is like a movie trailer in that it allows someone to preview a book both visually and via audio. A video book trailer brings the book to life and gives the potential reader a sneak peek at the contents. We’ll then post that book trailer on YouTube and… here’s the best part… we add it to more than 41 additional video sites online for even greater exposure.
One of the big benefits of a book trailer is how is improves search engine ranking for an author’s main web site, providing you carefully select traffic driving key words and titles. An example of book trailers we’ve created can be viewed at Westwind Communications YouTube Channel at: https://www.youtube.com/thebookpublicist
How can a book trailer help? A couple months ago we landed a terrific article for one of my authors in The Patriot Ledger outside of Boston. First, they ran a photo of the author holding his book. They mentioned the upcoming book signings I asked him to arrange after we had this story confirmed so he could capitalize on the PR.
The Ledger also included a link and screen shot of the book trailer video we produced for YouTube. The best part? ABC-TV CH-7 of Boston then saw the article and book trailer, realized it was a good visual story and came out to the author’s house and shot their own story! http://www3.whdh.com/news/articles/local/BO104915
It really proves my point that “PR Begets PR, the More You Get, the More You Get!”
There are a lot of ins and outs when it comes to YouTube. If you are serious about using it then I suggest you buy a new book How to Make Money with YouTube, by Brad and Debra Schepp. In this insightful guide the authors unveil specific steps to harness YouTube’s power to turn a profit. The Schepps offers in-depth, easy to understand instructions on everything from shooting and uploading videos to fundraising and marketing, to building buzz, and how to get your videos noticed.
They also draw on one infamous company’s humorous “Will it Blend?” video that brought thousands of new customers to its website. You’ve probably seen it. A guy in a lab coat blends everything from food to iPhones in their blender demonstrating how powerful the blender really is. The book is filled with valuable advice and practical tips to allow readers to maximize their earning potential on YouTube. Check it out at: www.bradanddeb.com
One of the most valuable features of How to Make Money with YouTube are real-life success stories from video marketers who used the site to launch successful consulting businesses. A featured success story is from my own firm about Mr. Duey mentioned above. (www.westwindcos.com).
The Bottom Line: Get a book video trailer created and get it on YouTube right away and use it to promote your book online. You can’t go wrong.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
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