As a book publicist and book marketing guy it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing. I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Click on the Amazon logo below to view a list of my favorites. By the way, I’ve personally met or have spoken to many of these authors and can attest to the veracity of the material they present and their credentials to discuss these topics.
If You Really Want a Media Training Crash Course This Book is THE One
‘Media Secrets’ is the new Bible for media training. It contains every single thing one needs before doing a media interview from ‘what to say’ to ‘what to wear’ this book has it all.
An important section is the discussion about Energy and bringing passion to an interview. Nobody wants to listen to a boring person talk about anything and if YOU are that boring person on radio or TV the consumer will simply change the station. Jess talks about how to put passion into your interview.
Media training is important because what good is landing an interview if you cannot get the listener/viewer to take action?
If you take your interviews seriously then read this book. Besides learning tips and techniques you’ll gain confidence which is an important element of any interview.
This book is for anyone who is planning on getting media coverage including; Authors, C-Suite Execs, Politicians, and Sports Figures.
As a publicist buy this book and give it to my clients to read. Nothing could be more useful.
||Advanced Twitter Strategies for Authors
This is the best book about Twitter for authors in the marketplace. It offers a serious strategy and a step by step process to promote a book. It also discusses the pros and cons of various software authors can utilize.
If you want to use Twitter to promote your book then this is THE book to buy.