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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Want to be a Thought Leader? Publish a Branding Book – Here’s the Bottom-Line Cost

Want to be a Thought Leader? Publish a Branding Book - Here’s the Bottom-Line Cost

By: Scott Lorenz
Westwind Book Marketing

Have you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing. But take it from a book marketer, just because it’s published doesn’t mean it’ll elevate your business.

On average, a self-published book costs around $2,000 to publish. But most of those books sell less than 100 copies. Wouldn’t you like your book to do better than that?

For the people I work with, investing in a professional book is a no-brainer. Speakers and business leaders see their books as a career investment, and it makes sense to consult the experts to get the best ROI.

“If you want to exponentially grow your opportunities as a consultant, speaker, investor, or leader, it’s time to get published,” says Marie Hasty. She’s a concierge ghostwriter for clinicians and medical entrepreneurs, and she loves helping her clients elevate their careers with a professional book. “These projects aren’t cheap. But investing in just one book can impact the rest of your life – your business, your personal brand, and your legacy.”

How much can you expect to invest if you want to put together a professional book for your brand? Here’s a breakdown of the cost of publishing a branding book today.

Publishing cost is different for every project. But understanding the rough cost for each step in the publishing process will help you make the best decision for your book (and your wallet). Let’s break down the book-building process into four categories: pre-publication, publication, marketing, and distribution.

Pre-Publication Expenses

Professional book development lays the foundation for an impactful branding book. As a book publicist and publishing expert, I can’t stress enough the importance of investing in the following areas to ensure your book’s quality and resonance with your audience.

1. Book Concept and Development

The first step in publishing your branding book is refining your concept and developing a well-structured outline. If you’re working with a ghostwriter or book consultant, they’ll help you with this. You’ll also need to get clear on your goals for the book, your audience, and the key stories you want to tell during this stage. Here’s a list of ghostwriters I like to work with: Ghostwriters

Ghostwriter: $20,000-$100,000+

Book Coach or Consultant: $1,000-$3,000 per month

2. Professional Editing and Proofreading

Editing is an indispensable aspect of publishing, as it ensures that your writing is polished, error-free, and ready for public consumption. Investing in professional editing and proofreading services will significantly improve the quality and credibility of your branding book. Skilled editors will help refine your content, improve flow, and ensure consistency for your readers.

Depending on the publishing route you choose, editing may be included in your publishing package.

Developmental Editing: $1,500-$5,000 per project

Line/Copy Editing: $1,500-$3,000 per project

Proofreading: $800-$1,000 per project

3. Book Cover Design

Don’t underestimate the power of a visually striking book cover. Despite what we’ve been told,  your readers are judging your book by its cover. A good book cover can help sell a book – a bad cover can kill a book. Enlisting professional designers to create a compelling book cover that aligns with your branding visuals is well worth the investment. Here’s a list of Book Cover Designers I’ve compiled.

Book Cover Design: $200-$2,000

Publication Costs

The cost of publishing your book will depend on the publishing route you choose. Today, there are three main ways that authors are published: Traditional, hybrid, and self-publishing. For many authors, traditional publishing is not an option. But hybrid and self-publishing routes are rapidly gaining traction for authors who are able to invest in their book’s development and printing. Let’s compare the costs of each publishing method.

1. Traditional Publishing

Traditional publishing through big firms has significant advantages in that it won’t cost you anything to have your book edited, designed, and printed. Some authors even get advances on their book, although these aren’t what they used to be (think: less than $5,000).

However, there are still costs associated with traditional publishing. You’ll need to work with a literary agent, put together a book proposal, do most or all of the marketing yourself, and likely foot the bill on travel for a book tour. Check out my article with interviews from 18 literary agents about what they want from authors. What Literary Agents Want

Literary Agent: 10-15% of advances and royalties

Ghostwritten Book Proposal: $5,000-$15,000

Book Tour Expenses: $3,000-$20,000+

2. Self-Publishing

Self-Publishing has come a long way in the last decade, and several big authors have turned to this method as a way to keep more royalties and maintain creative control. Most importantly by self-publishing you can bring your book onto the market much faster by months and months. The downside is that this method is more work for the author, and you may need to coordinate hiring editors, designers, etc. to produce a professional finished product. Assisted self-publishing firms can help you save time and create a more refined book, but they’re not cheap, and you’ll need to vet your team before signing a publishing contract.

DIY Self-Publishing Expenses: $1,000-$2,000

Assisted Self-Publishing: $8,000-$25,000+

3. Hybrid Publishing

Hybrid publishing brings a mix of professional editorial support with the speed and creative control of self-publishing. Hybrid publishers share the publishing cost with their authors and provide in-house editing, design, and production. These firms help with some book marketing since their profits come partially from book sales. But keep in mind that hybrid publishers are not vanity presses, and many firms only select about 10% of the manuscripts they see in a year.

Hybrid Publishing: $6,000-$30,000

The publishing industry is always changing, and even experienced authors may change their publishing route depending on the goals for their book. Jane Friedman, an expert on book publishing and author consultant, summarizes the publishing process well:

“There is no one path or service that’s right for everyone all the time; you should take time to understand the landscape and make a decision based on long-term career goals, as well as the unique qualities of your work. Your choice should also be guided by your own personality (are you an entrepreneurial sort?) and experience as an author (do you have the slightest idea what you’re doing?).”

No matter what publishing route you choose, most book marketing efforts will likely fall on you, the author. So, let’s talk about what you might expect to pay for book PR, book promotions, and marketing a successful book launch.

Book Marketing

Investing in expert book marketing support can be the difference between a book that makes you a household name and a book that collects dust on your shelf. Book marketing costs money but obscurity costs more. Today, there are more avenues for marketing your book than ever. Here are the book marketing essentials to start with:

1. Hire a Book Publicist.

Have you ever wondered how guests on talk shows get those coveted spots? They’re likely working with a publicist or PR firm. Working with an experienced book publicist (like me) elevates your authority, gaining you media exposure with the audiences who need your book. A book publicist can also help you schedule appointments on your book tour, find book fairs and festivals, and connect you with journalists for interviews.

Book Publicist Cost: $5500-$7500 per month

2. Build Your Author Platform.

Where do you want people to go after they see you on TV, read your book, or watch your speaker presentation? Maintaining an author website and blog helps create more touchpoints for your audience to learn about you and your expertise. And this is a great place to recruit readers for your newsletter or course. Jeff Jacobs of the prestigious web design firm Marketing Success, says “I love working with authors because a website really elevates their book success. We’ve built dozens of author sites, and I recommend that every author keep a website.”

DIY Website Cost: $16-$50 per month

Professional Website Cost: $4,000-9,000

3. Social Media Promotion.

If you don’t have one already, building a following on social media can get more eyes on your brand and help you connect with more readers.

I know it’s difficult to be on all platforms, but you should be on at least one. If you have a business book and you are seeking business clients, then build out your LinkedIn page.

If you have a fiction book, then go for Facebook and Instagram.

If you have a younger audience then check out TikTok, and specifically BookTok, which has elevated dozens of authors in the last several years. Jane Friedman helped her client get to half a million followers on the platform, which led to a traditional publishing deal. “There are many approaches to getting your book out there to readers,” says Jane. If you’re wanting to build a face-forward platform, TikTok could be a great place to start.

You’ll need to think about who your audience is and where they live on the internet to best invest your time. Personally, I love Twitter or X as it’s being rebranded, and have 49K followers at @aBookPublicist.  I promote my client’s books and my own services as well as Tweet about publishing, writing, and info useful to authors and publishers. I send out articles like this one to my followers and some are really happy to see this stuff!

DIY Social Media Cost: Nothing

Professional Social Media Management Cost: $200-5,000 per month

Social Media Ads Cost: $15-$200 per day

Distribution Costs

How and where readers access your book comes down to distribution. Most branding books are physically printed, and many authors opt for an e-book as well. Audiobooks are less common unless you’re working with a traditional publisher who will foot the bill. These are the main ways authors distribute their books today:

1. Online Retailers:

Amazon is the most common online retailer for books today, and a great option for self-publishing. Their print-on-demand option allows you to avoid the cost of large print runs. POD has a higher cost per book, but there’s much less risk. This costs nothing, but you won’t find your book in bookstores with this method.

Amazon Print-On-Demand Cost: $0

2. Brick-And-Mortar Stores:

If you’re working with a hybrid or traditional publisher, they’ll likely handle distributing your book to stores. Most publishers work with Ingram Publishing, which gets your book out to most bookstores nationwide. Retailers then order your book, and Ingram prints and ships it to them.

Book Distribution Cost: 10-26% of net sales

3. Do a Goodreads eBook Giveaway:

It may sound counterintuitive, but giving away your book can be a great marketing strategy. Sign up in your author profile on Goodreads and they do all the work. They’ll promote it to their audience and charge a nominal fee of $115. They’ll send out the eBooks to the winners of the contest. Some authors schedule several per year. Why do this? It puts your book into the hands of people who may read it and review it on Amazon or Goodreads. If you have a physical book, you can do the same thing but shipping the book is up to you. My recommendation is do the eBook.

The Cost and Investment of Publishing: Key Takeaways

There’s a reason why want to write a book but only a small fraction does it. Putting a successful book together takes time, money, and energy. But for the business leaders who commit to the process, there are big payoffs on the other side of being a “published author”. When you consult the experts in writing support, publishing, marketing, and distribution, you ensure the best results possible.

The Bottom Line: Your book will not write, publish and promote itself. If you want success get professionals to help you along the way.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


How to Title Your Book

How to Title Your Book By Scott Lorenz

By Scott Lorenz
Westwind Communications

Some authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.

Book Title GeneratorI was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and the care authors should take in the creation of their own book title.

As the author of Book Title Generator: A Proven System in Naming Your Book and as a book publicist I can attest to the importance of naming your book properly.

A bad title gets panned by the public and a forgettable title is, well, forgotten!

The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.

“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.

I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.

Watch the entire interview at https://bit.ly/ScottLorenz_Book_Publicist_EntrepreneurTV

 

Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.

If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.

Here’s what authors and top Amazon reviewers say about Book Title Generator:

“Bottom line: this is a compilation of clever ideas from a highly-experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars

“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars

“This is an indispensable, first rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars

“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars

“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.” —Iris, Amazon reviewer, 5 Stars

The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net

Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

The Bottom Line: Take your time and use my proven system in naming your book!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Author’s Checklist

The Author’s Checklist

By Scott Lorenz
Westwind Communications

If you’ve written a book and are ready to publish it, you may be wondering what to do next. Fortunately, you’ve come to the right place. We’ve compiled this handy author’s checklist to help you navigate through the publishing phase and beyond. By following it, you can set your book up for unparalleled success.

Choose the Right Title

There’s no denying your title can make or break the success of your book. It’s what will attract readers and get your book noticed. If you’re unsure of how to name your book, I encourage you to check out my award-winning bestselling book, “Book Title Generator: A Proven System in Naming Your Book.” I implore you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

It’s packed with solid tips and tricks that will help you craft the best title for your book.

Get a Compelling Book Cover

The truth is readers and media members will judge a book by its cover. That’s why it’s important to ensure your cover is professional and ideal for your target audience. Fortunately, there are plenty of incredible book cover designers on websites like Book Covers for All and Killer Covers. It’s a good idea to visit some bookstores to get some inspiration for your cover. Also, don’t forget to check out my article on the “46 Book Cover Designers to Create Your Best-Selling Cover.”

Ask for Feedback

As a writer, it’s easy to spend hours upon hours trying to perfect your writing. While your opinion of your book matters, the feedback of others can be invaluable. Ask friends, family, acquaintances, and those in the industry to give your book a fresh set of eyes. Not only are they likely to help you catch typo and grammar issues, but they might also give you some ideas on how to tighten up and improve your book. In the end, trust book professionals when it comes to the make-or-break decisions.

Hire an Editor

By hiring an editor, you can receive professional feedback on your book. Before you commit to one, however, make sure you check out their portfolio and references. Not all editors are created equal, and you want to ensure the one you choose has the skills and experience to set your book up for success. Take a look at my article on “How Editing, Copyediting, and Proofreading Make Your Book Shine.”

Figure Out Your Target Audience

Target audience refers to the people who will buy and read your book. Think about your genre and theme to determine who they might be. Make sure the Amazon categories you select are relevant and focused about the topic and genre and not general in nature. Once you nail down your audience, you’ll find it easier to promote and market your book.

Design a Book Marketing Strategy

Before you publish your book, think about book marketing. Will you create a standalone website for it? Do you have plans to promote it via Facebook, Twitter, and other social media outlets? Or will you host book signings and mail review copies of your book to members of the media and potential reviewers? When it comes to book marketing success, having a plan that you execute well is just as important as the creativity that went into writing your book.

Consider a Literary Agent

There are many benefits of working with a literary agent. Depending on the agent you choose, they can pitch your book to their known publishing contacts and give you a competitive edge. Many publishers will only work with agents because they ‘vet’ the books and ‘weed out’ the books that are not a good fit for their publishing house. To find the right agent check out my article about “How to Sign a Top Literary Agent” on my blog Book-Publicist.com.

Decide Whether to Use a Distributor

A distributor delivers books to retailers. Since most libraries and bookstores won’t usually accept sales pitches and books from self-published authors, a distributor may be worth exploring. By working with one, you can bridge the gap between you and large audiences.

Figure Out When to Publish

Contrary to popular belief, the holiday season isn’t the best time to publish your book. If possible, publish your book at any other time. January, February, and March are ideal because the weather is usually colder, and people are stuck inside with more time to read. If you are deciding to publish in December or January, choose January because you’ll have a new copyright date. If you publish in December, it’ll look one year old in January even though it’s only been out one month.

The Bottom Line: Remember, pilots use checklists before each flight and authors need a checklist before they hit “publish!”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How Editing, Copyediting, and Proofreading Make Your Book Shine

How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader?

What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third-party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

The Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Use Alliteration for Illumination of Your Book Title

Authors: Use Alliteration for Illumination of Your Book Title

By Scott Lorenz
Westwind Communications

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.”

Alliteration is one of many tips and techniques covered in my new book designed to help authors title their books called BOOK TITLE GENERATOR.

Incorporating alliteration into your book title can help people remember your work and it will stick out in people’s minds.

Here are a few examples of books with alliteration in their titles:

  • The Teeny Tiny Teacher by Stephanie Calmenson
  • The Magical, Mystical, Marvelous Coat by Catherine Ann Cullen
  • Of Mice and Men by John Steinbeck
  • A Tale of Two Cities by Charles Dickens
  • The Great Gatsby by F. Scott Fitzgerald
  • Pride and Prejudice by Jane Austen
  • Sense and Sensibility by Jane Austen
  • Love’s Labor’s Lost by William Shakespeare
  • The Pickwick Papers by Charles Dickens
  • The Princess and the Pea by Hans Christian Andersen
  • Fahrenheit 451 by Ray Bradbury
  • Caesar and Cleopatra by George Bernard Shaw
  • The Wonderful Wizard of Oz by L. Frank Baum
  • Tinker, Tailor, Soldier, Spy by John le Carré
  • The Wind in the Willows by Kenneth Grahame

Roger Parker of Personal Branding says, “Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember.” You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it. The alliteration will stand out in conversation or in the review section of a website.

According to Mike Ball, author of ‘Banjos, Boats and Butt Dialing’, alliteration can be a very effective tool for a humorist. Ball explains, “I rarely use it for serious subjects but judiciously used, alliteration is an author’s best friend. Since humor is all about timing, alliteration forces the reader to participate in the timing you are trying to set up. That’s why my book title ‘Banjos, Boats and Butt Dialing’ gets people to laugh before they crack the cover.”

As J.R.R. Tolkien observed, alliteration “depends not on letters but on sounds.” Thus, the phrase know-nothing is alliterative, but climate change is not.”

Domey Malasarn from the website “The Literary Lab” feels that alliteration can belong in titles as well as within your book. “I have used it on occasion myself in places where I thought it was helpful. For example, if I had a sentence like ‘Alfred was furious.’ I might revise it to “Alfred was angry.” because to me it pairs the subject of the sentence with his emotion a little more powerfully.”

Puja Lalwani of Buzzle explains, “The importance of alliteration should not be undermined as just another literary device that is beyond comprehension. It is highly useful and most invaluable, whether just to drive a point home, make for a fun read, or as a marketing tool that will leave your product etched in the mind of the consumer.”

On the website, helium.com, Stella McIntyre perfectly outlines the benefits of using alliteration across various mediums. “Although most commonly used in literature, most particularly poetry, alliteration can also be found in non-fiction writing: leaflets, newspaper headlines, advertising and merchandising. Its effect is twofold. Firstly, it draws attention to and emphasizes a phrase and secondly, it can create connotations that significantly add to the understanding and enjoyment of a writer’s meaning.”

The Bottom Line: Alliteration in book titles will help people remember your book title because it will help your work stand out and engage your reader.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

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