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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

How Editing, Copyediting, and Proofreading Make Your Book Shine

How Editing, Copyediting, and Proofreading Make Your Book Shine

You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader? What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Authors: Use Alliteration for Illumination of Your Book Title

By Scott Lorenz
Westwind Communications

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.”

Alliteration is one of many tips and techniques covered in my new book designed to help authors title their books called BOOK TITLE GENERATOR.

Incorporating alliteration into your book title can help people remember your work and it will stick out in people’s minds. Here are a few examples of books with alliteration in their titles:

The Teeny Tiny Teacher by Stephanie Calmenson

The Magical, Mystical, Marvelous Coat by Catherine Ann Cullen

Of Mice and Men by John Steinbeck

A Tale of Two Cities by Charles Dickens

Book Title Generator

Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

The Great Gatsby by F. Scott Fitzgerald

Pride and Prejudice by Jane Austen

Sense and Sensibility by Jane Austen

Love’s Labor’s Lost by William Shakespeare

The Pickwick Papers by Charles Dickens

The Princess and the Pea by Hans Christian Andersen

Fahrenheit 451 by Ray Bradbury

Caesar and Cleopatra by George Bernard Shaw

The Wonderful Wizard of Oz by L. Frank Baum

Tinker, Tailor, Soldier, Spy by John le Carré

The Wind in the Willows by Kenneth Grahame

Roger Parker of Personal Branding says “Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember.” You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it. The alliteration will stand out in conversation or in the review section of a website.

According to Mike Ball, author of ‘Banjos, Boats and Butt Dialing’, alliteration can be a very effective tool for a humorist. Ball explains, “I rarely use it for serious subjects but judiciously used, alliteration is an author’s best friend. Since humor is all about timing, alliteration forces the reader to participate in the timing you are trying to set up. That’s why my book title ‘Banjos, Boats and Butt Dialing’ gets people to laugh before they crack the cover.”

As J.R.R. Tolkien observed, alliteration “depends not on letters but on sounds.” Thus the phrase know-nothing is alliterative, but climate change is not.”

Domey Malasarn from the website “The Literary Lab” feels that alliteration can belong in titles as well as within your book. “I have used it on occasion myself in places where I thought it was helpful. For example, if I had a sentence like ‘Alfred was furious.’ I might revise it to “Alfred was angry.” because to me it pairs the subject of the sentence with his emotion a little more powerfully.”

Puja Lalwani of Buzzle explains, “The importance of alliteration should not be undermined as just another literary device that is beyond comprehension. It is highly useful and most invaluable, whether just to drive a point home, make for a fun read, or as a marketing tool that will leave your product etched in the mind of the consumer.”

On the website, helium.com, Stella McIntyre perfectly outlines the benefits of using alliteration across various mediums. “Although most commonly used in literature, most particularly poetry, alliteration can also be found in non-fiction writing: leaflets, newspaper headlines, advertising and merchandising. Its effect is twofold. Firstly it draws attention to and emphasizes a phrase and secondly, it can create connotations that significantly add to the understanding and enjoyment of a writer’s meaning.”

The Bottom Line: Alliteration in book titles will help people remember your book title because it will help your work stand out and engage your reader.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Resources For Authors

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Struggling to come up with a good title for your book? Try these online tools

By Scott Lorenz

Westwind Communications

Resources For Authors

Resources For Authors

Coming up with a title for your book is easier said than done. The good news is there are online tools you can use to jump start the creative process. Use them to help create a compelling, attention-grabbing title that speaks to your audience. A good book title is the key to increasing sales, interest, and impact. Here are several worth considering

1. Portent’s Content Idea Generator: Simply enter the subject of your book and this generator will give you some ideas. You can continue to click the arrow until you find a title that piques your interest.

2. Kopy Writing Kourse Book Name Generator: Once you type in your subject, it will give you a long list of hundreds of book titles. Chances are you’ll find one (or a few) that suit your book.

3. Awesome Titles Title Generator: Believe it or not, this generator can open your eyes to 700 catchy titles. Enter a main keyword and you’ll get 3 pages worth of ideas.

4. com Nonfiction Book Title Generator: If you’re in need of a title for your nonfiction book, this generator is invaluable. Enter a word that describes its topic. After you click “Generate,” it’ll deliver some good options.

5. Ruggenberg Title Generator: Get six titles at one time with this generator. All you have to do is click “Give me some titles,” sit back, relax, and allow the tool to work its magic.

6. Adazing Book Title Generator: This book title generator will give you “perfect titles in less than 30 seconds.” It’s a bit more involved than other generators because it asks you to select your genre and type in details like the occupation of the protagonist and main character’s goal.

7. Serendipity Fantasy Novel Title Generator: For a simple generator for your fantasy book, the Serendipity Fantasy Novel Title Generator a solid pick. Continue to click “Another” until you see what you’re looking for.

8. Sumo Kickass Headline Generator: The Sumo Kickass Headline Generator allows you to choose the type of title you want: a numbered list, how-to, controversial, playful, etc. Once you do, it’ll ask you to enter a topic and desired outcome before it spits out an option.

9. Writing Exercises Story Title Generator: With the Writing Exercises Story Title Generator, you can click back and forth between the “Adjective” and “Noun” buttons to create a unique story title.

10. Book Title Generator: Using online book title generators are just one ‘tactic’ you need to consider while titling your book. If you want a thoughtful, insightful and scientific approach check out my award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org. Using the latest methods of getting a book ranked on search engines and in Amazon, I show you a plan to help you get the right title for your book. Before you title your book I ask you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator (The Book) covers them all.

The Bottom Line:  Your book title is one of THE most important tasks for authors. Don’t make it an afterthought.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net