Alliteration is one of the most effective tools an author can use to make a book title unforgettable. Repeating consonant or vowel sounds at the beginning of words creates rhythm, resonance, and instant recall. A strong alliterative title rolls off the tongue, sticks in the mind, and becomes easier for readers to repeat. That is exactly what you want when promoting a book.
As a book publicist, I see how a well‑crafted alliterative title becomes a branding advantage. It is memorable, marketable, and gives your book a sonic identity before the reader even opens the cover.
How Sound Shapes Reader Engagement
The Rhythm of Your Title Drives Reader Interest
Alliteration creates a natural pulse that makes a title feel intentional and polished. It emphasizes key words, sets tone, and creates a memorable verbal pattern. Soft sounds add elegance; hard sounds add punch. Either way, the reader feels something before they read a single page.
This is why catchphrases like Peter Piper picked a peck of pickled peppers, brand names like Coca‑Cola, and slogans like compassionate conservatism endure. The sound pattern becomes the hook.
Real‑World Titles That Prove Alliteration Works
Classic literature has always embraced alliteration:
Pride and Prejudice
Sense and Sensibility
The Wonderful Wizard of Oz
The Wind in the Willows
Tinker, Tailor, Soldier, Spy
Modern publishing continues the tradition, especially in fantasy, romance, thrillers, and YA.
Recent alliterative titles include:
Rocket’s Red Glare by James Patterson and Matt Eversmann
The Secret of Secrets by Dan Brown
These titles show how alliteration adds punch, personality, and promotional power.
The New Wave of Short Alliterative Titles Capture Attention
Here are standout releases that use alliteration effectively:
Female Fantasy by Iman Hariri‑Kia
Bookshop Below by Georgia Summers
Mercy Makers by Tessa Gratton
Wind Weaver by Julie Johnson
Rules for Ruin by Mimi Matthews
Rebel and the Rose by Catherine Doyle
We Who Will Die by Stacia Stark
These titles demonstrate how alliteration elevates fantasy, romance, and romantasy, genres where sound, mood, and atmosphere matter.
To Maximize Your Book Marketing Make the Sound of Your Title ‘Sing’
Humorists often rely on alliteration because it shapes timing and adds rhythm. It creates a built‑in beat that makes readers smile before they turn the first page. A title like Banjos, Boats and Butt Dialing by Mike Ball gets a reaction instantly, and that reaction is marketing momentum.
The Mechanics of Alliteration Why Sound Matters More Than Spelling
Alliteration depends on sound, not spelling.
Know Nothing is alliterative.
Climate Change is not.
It is the echo of the initial sound that creates the effect, a crucial detail for authors and publicists shaping titles.
Your Book Title is a Marketing Asset Which Strengthens Your Brand
Alliteration is one of the most powerful tools in book marketing. It makes titles memorable, marketable, and musically appealing. It engages readers before they read the first sentence and gives your book a rhythmic identity that supports both storytelling and promotion. Because alliteration is so important, it has an entire chapter in my book Book Title Generator- A Proven System in Naming Your Book.” https://a.co/d/00v7Twv5
The Bottom Line
A great book title doesn’t just describe your book; it helps sell it. Alliteration is one of the simplest and most effective techniques for creating a title that’s memorable, easy to say, and hard to forget.
Book publicist Scott Lorenz is President of Westwind Book Marketing, a leading book publicity and author marketing firm specializing in media relations, Amazon book promotion, author branding, and book launch campaigns. Lorenz has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Most authors market a book backwards: they push the sale before they have earned it. Here is what actually moves the needle, from meeting the media where they are to finding the one angle nobody else spotted.
On a recent episode of the Game Changers podcast, Jess Todtfeld shared details about how Scott Lorenz helps authors get publicity.
The single biggest thing that moves the needle for a book is not a bigger push. It is meeting the media where they actually are, then handing them something so useful they cannot say no. After four decades of promoting authors across television, radio, print, and podcasts, I have watched the tools change and change back. The letter became the fax, the fax became email, email became noise, and now a well-timed piece of direct mail lands better than almost anything. What never changes is the thinking behind it.
I have been doing this since college, when I ran student activities at UNLV and brought in speakers like Leonard Nimoy, Carl Bernstein of Woodward and Bernstein, and Vincent Bugliosi, the prosecutor who put away Manson. Nearly every one of them had a book. That was the lesson that set the course for everything I do now.
Why a book changes everything
Without a book, you are just another person with an idea. A book focuses that idea and gives it a platform. Suddenly people want to interview you for TV, radio, newspapers, and magazines. They want to bring you in for a speech or a signing. You cannot have a book signing without a book. It is the foundation of a smart marketing strategy for anyone who wants to grow a consulting business, change their community, or make a real impact.
“Without a book, you’re just another guy or gal with an idea. A book brings it and focuses it all together.”
Scott Lorenz
Meet the media where they are
Everything in publicity comes down to reaching the right person in the way they actually respond. I use Twitter constantly, where I have more than 47,000 followers, many of them journalists and people in publishing, and I post for my clients several times a day. LinkedIn is strong too. But the beautiful thing about a platform like Twitter is that I do not need an existing relationship to reach out to someone. On LinkedIn, you kind of do.
And after years of email fatigue, direct mail is working again. I had a package going out just today: a book, a focused pitch, and the materials to go with it. When most people have abandoned a channel, the channel that still gets opened becomes your advantage. That is the whole game.
Do whatever actually works
I do not get attached to tactics. I care about results. If a carrier pigeon would work, I would use one. I have gone to remote studios and tracked down reporters, and once, for a client in New York whose insurance company would not pay a judgment after an oil spill, we dug up the ground and lit it on fire so the eyewitness news teams had something they could not resist putting on television. She finally got her judgment paid, more than a million dollars. There is no point winning a judgment you never collect.
“I just care about what works. If a carrier pigeon would work, I’d use that.”
Scott Lorenz
Build a press kit that does the work for them
Scott Lorenz, president of Westwind Book Marketing and author of Book Title Generator.
A producer or journalist might get five books a week and do five interviews a week. Nobody can read all of that.
So, the job of a press kit is to give them a taste, enough to sound smart and say yes. We write the press release, pull excerpts from the book, gather author blurbs, and, importantly, we write suggested questions. Journalists use them.
They are busy, the questions are good, and it quietly hands us a measure of control over the conversation.
Think of it like an hors d’oeuvre. Here, try this. You like it? Great, the whole meal is in the restaurant. The press release is the taste that gets you in the door.
Find the angle nobody else saw
The audience is always out there somewhere; my job is to find it. A children’s book about a business raccoon became a story about a first-time author on a kidney transplant list, which opened a door to talk about organ donation.
A gun-safety book for kids got booked all through June because we tied it to Gun Safety Awareness Month, a natural hook for a year-round subject.
A retired veterinarian’s memoir turned into a run of television because people love stories about dogs, cats, and horses. And a book about tattoos became a story about creativity, tied to a book trailer scored with a symphony orchestra.
What actually moves the needle
Meet the media where they are. Twitter, LinkedIn, and, right now, direct mail. Use the channel people still open.
Lead with the book, not the sale. The book is the platform that earns the interview, the speech, and the signing.
Make it effortless to say yes. A press kit with excerpts, blurbs, and suggested questions does the reporter’s work for them.
Find the angle. Tie the book to a moment, a cause, or a season the audience already cares about.
Earn real reviews. High-level, credible reviews are the punch in the punch bowl when readers arrive.
The above and beyond: reviews, trailers, and bigger swings
Reviews matter more than authors think. If your only two reviews are from your spouse and your grandmother, that is a problem. We reach genuine, high-level reviewers: library-journal types, Amazon Hall of Fame reviewers, PhDs who love to read. Inviting readers to your Amazon page with no good reviews waiting is like inviting people to a party with no punch in the punch bowl.
Then there are book trailers, sixty-second previews of coming attractions set to music, sometimes narrated by the author. And every so often a book becomes something bigger. One of my authors, Lucette Walters, who once worked for Mario Puzo and screened scripts for major studios, wrote Light of the Desert, a story about a woman escaping an honor killing. It now has a screenplay and a high-level director attached, and it is on its way to becoming a movie.
Relationships are still number one
I pay a serious subscription for a media database that is updated around the clock, and it gives me access to essentially every outlet in the world. But the database is not the reason people say yes. Relationships are. When I pitch someone, I know, they trust that I am not going to hand them a dud. What we bring is not a product to push. It is an idea, a story, a way to help or even change the world, and that is why people are receptive to the pitch.
“When authors come to me looking for a publicist, I say, ‘I have one guy. Don’t look any further.’ Scott was thinking about what I needed, even back when I was a producer.”
Jess Todtfeld, media trainer and former ABC, NBC, and Fox producer
I met Jess Todtfeld years ago when he was a television producer and I was pitching him. He was one of the few who was neither too pushy nor invisible; he was thinking about what the show actually needed. We became friends, and now we work together. When an author of mine needs to be sharp on camera, he is the one I send them to.
Watch the conversation
Jess and I sat down to talk through all of this in more depth. You can watch the full conversation here.
Scott Lorenz on what actually sells books, in conversation with Jess Todtfeld.
Book Title Generator
Before you publish, do the smart thing and get the title right. My book “Book Title Generator” walks through the techniques, from clichés and idioms to numbers and biblical phrases, that make a title findable and memorable. Do not put out a book with a stupid title.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Amazon offers valuable space on your sales page to showcase graphics, blurbs, and powerful visuals that help sell books. Don’t leave it empty. Start building your A+ Content now!
Writers spend years crafting a manuscript, refining their messages, and preparing for launch. But once your book is live on Amazon, one of the most powerful sales tools available to you is often overlooked.
Amazon A+ Content.
If you’re not using it, you are leaving opportunity on the table.
What Is Amazon A+ Content and How Does It Help Sell Your Book?
Amazon A+ Content allows authors and publishers to enhance their book’s product page with rich visuals and expanded marketing sections. Instead of relying only on a standard book description, A+ gives you space to add:
Custom graphics
Comparison charts
Branded imagery
Additional text blocks
Visual storytelling elements
This content appears below the main book description. It transforms your Amazon page from a simple listing into a more engaging, professional presentation.
Why Amazon A+ Content Increases Book Sales
Most authors focus heavily on getting reviews. And that matters. But when a potential reader lands on your Amazon page, they are asking one key question:
Is this book worth my time?
A+ Content helps you answer that question quickly and visually. It gives you the ability to reinforce your message, highlight key themes, and show readers what makes your book different.
Amazon SEO and Discoverability: Why A+ Content Matters
Amazon is a search engine. And like any search engine, it rewards content.
A+ Content gives you more indexed material tied to your book, which can help reinforce discoverability. While it does not replace keywords, categories, or metadata, it strengthens your overall presence.
More importantly, it increases time on page. When readers stay longer and engage with your content, it sends positive signals that your listing is worth paying attention.
Visual Content That Converts Readers into Buyers
Readers do not just read. They scan.
Strong visuals communicate what your book is about in seconds. A compelling graphic can do what several paragraphs cannot.
A+ Content lets you visually reinforce your key ideas, highlight benefits, and guide the reader toward a buying decision.
Amazon A+ Content Gives You Premium Sales Real Estate
Think of A+ Content this way:
Amazon is handing you premium shelf space in the world’s largest bookstore.
But there is a catch. You have to supply the graphics or let their AI do it.
Amazon provides the structure. You provide the message. Authors who invest in A+ Content stand out immediately. Those who ignore it blend in.
Here Are Authors Who Use Amazon A+ Content:
James Patterson’s ROCKET’S RED GLARE: https://a.co/d/01TTK6B8
Here Patterson showcases a dozen of his other books, includes a quote from FOX NEWS on a graphic and shows a military chopper flying. His potential readers knows EXACTLY what they are buying.
Gad Saad’s bestselling bookSUICIDAL EMPATHY. https://a.co/d/0dTcQZDY
He simply uses the blurbs he’s received for the book, amplifies the best ones, highlights the prominent names and fully utilized the free real estate.
Cyrus Ellison’s 101 Foundations for the Unstoppable Christian Young Athlete. https://a.co/d/03lEeHlP
He has used every possible ‘module’ layout offered by Amazon + and has executed it well.
Scott Lorenz (that’s me) author of Book Title Bible: How to Title Your Christian Book https://a.co/d/0dmCH9wC
I used large images and took advantage of the real estate.
To submit A+ Content go to the KDP Marketing page. From there, you’ll go to the A+ Content Manager to layout and submit your content. When you create A+ Content, you can choose between modules to create a layout. After you’ve added modules to your layout, you can re-arrange and remove modules, add images, and add text. Learn more about creating A+ Content here: https://kdp.amazon.com/en_US/help/topic/G8EP5W6H9CY7T8GS
Bottom Line
Get going on Amazon A+ Content today. Don’t leave that valuable real estate empty!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
In a publishing world crowded with voices, genres, and endless scrolling options, authors face a challenge that goes far beyond writing a great story: being remembered. It’s not enough to rely on a book cover or a single title to stand out. Readers connect with people, not just pages- and that’s where a strong tagline and moniker become invaluable.
These two branding tools act as quick, powerful anchors in a reader’s mind. They help define your identity, communicate your promise, and create emotional resonance long before anyone sees your book description.
Award-winning author and holistic health guide Natalie Sager uses an especially memorable brand identity. Her tagline, Peace, Love, & All That Jazz, evokes creativity, harmony, and a retro artistic spirit, while her moniker, “The Modern Hippie Mama,” instantly conveys her personality and what sets her apart.
Taglines: Your First Point of Connection
An author tagline is a short statement that communicates what your writing offers. Think of it as your advertising slogan, your literary handshake, or your personal mission distilled into a few words. Taglines are important to create consistency across platforms, strengthen reader trust, and differentiate you in a vast market.
Monikers: The Shortcut to Author Recognition
A moniker is a descriptive nickname or phrase that encapsulates your author persona. It’s not your name- it’s your identity amplifier. A strong moniker gives people a simple, memorable mental hook. It can also help establish you in your genre and fuel word-of-mouth marketing, all while elevating your brand beyond individual books. Readers may forget a name, but they’ll remember the Cyberpunk Storyweaver.
The Proof is in the Pudding
Many well-known authors use taglines or monikers to position themselves clearly in readers’ minds. Some are official; others are widely used by media, fans, or marketers. Here are some notable examples:
Stephen King- “The King of Horror”
Agatha Christie- “The Queen of Mystery”
George R.R. Martin- “The American Tolkien”
Roald Dahl- “The World’s #1 Storyteller”
Tom Clancy- “The Master of the Modern Thriller”
Tips For Your Tagline/Moniker
Keep them short
Make them specific
Focus on longevity
Choose language that reflects your tone
Be authentic
The Bottom Line
Memorable authors don’t leave branding to chance. Develop a clear tagline and moniker now that captures who you are and what you stand for.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net. Look for his newest book: Book Title Bible, How to Name Your Christian Book with Faith and Inspiration. www.BookTitleBible.com.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Some people say a book’s success is based on luck. Some say it’s the right opportunity at the right time. But the real secret? Publicity. As a book publicist, I have seen firsthand what publicity can do for authors. It is not the same as advertising or marketing. Publicity happens much more organically, and it can be the key factor for an author’s big break.
From Obscurity to Stardom: The Power of Publicity for Authors
Let’s look at four amazing success stories by well-known authors!
Ever Heard of SLOW HORSES?
British spy novelist Mick Herron began his career as an obscure author who wrote mostly for himself. He had a day job, and he didn’t expect his literary career to ever get off the ground, especially when he got dropped by his publishing house due to low sales of his first spy novel, Slow Horses.
His agent reached out to an independent publishing house in New York, Soho Press, for his second book, Dead Lions. At first, it didn’t seem like much had changed. Then, his new publisher nominated him for the U.K. Crime Writers’ Association’s Best Novel of 2013. He went home with the top prize, and the attention immediately increased his sales. A U.K. production company even optioned for television rights for Herron’s book. Even so, it wasn’t life changing.
It wasn’t until four years later when librarian Nancy Pearl raved about Slow Horses on National Public Radio. In the following month, the book sold 20,000 copies—more than the past seven years combined.
His novels boomed in popularity, earning him connections with a British publishing company, allowing him to reissue the two books. The relaunch of his writing career put him in the spotlight, and Slow Horses was picked up by Waterstones, Britain’s largest bookstore chain, as their Thriller of the Month in 2017. This was seven years after the book was originally published.
Herron has now sold over three million copies under his British publisher, and even more in the U.S., as well as being picked up for an Apple TV+ series.
It wasn’t an interview or typical advertisements; Herron’s success came from someone praising his book on public radio. That’s the power of publicity.
Dan Brown: The Role of Timing and Radio Interviews
Timing is everything when it comes to publicity. Authors can go years without being recognized. Thriller author Dan Brown is a perfect example of this. At the start of his career, he was a failed songwriter and an unknown author. His first three books sold less than 10,000 copies each. He signed with a new publisher and a new agent, who released the fourth novel of his Robert Langdon series, The Da Vinci Code. To Brown’s shock, it made its way quickly onto the New York Times bestseller list. This boost of attention drew curious eyes to his other works. Digital Fortress, Angels & Demons, and Deception Point, the first books of the series, soon became bestsellers as well. He has now sold millions of copies.
The difference? Brown dove head-first into publicity for his fourth book. He met with executives of major bookstores as well as smaller ones. He created a new image for himself, one that painted him as a scientific researcher. He deleted all evidence of his weak self-promotion and failed career.
By painting a specific image of himself to go along with his book, he got people’s attention. Not to mention, his rank on the New York Times bestseller list was an instant spotlight on his work. His book was thrilling, gripping, and left people talking about it for years after. However, this wouldn’t have happened without publicity. In a Masterclass episode, which I highly recommend, Brown credits Radio TV Interview Reports (RTIR) a printed publication which was mailed to thousands of media outlets announcing new authors and their availability for interviews. He booked himself on dozens and dozens of radio and TV shows, and then his book began to sell. That mailer has morphed into the National Publicity Summit a virtual meeting where authors can pitch themselves to show bookers via ZOOM. Check it out here: http://j.mp/PR-Summit
Rachael Ray: From Cooking Demonstrations to TV Stardom
A successful career in the writing field can also open up many other opportunities. Everyone knows who Rachael Ray is, whether it is from her TV shows, bestselling books, or product lines. Did you know that her career began with some in-store cooking demonstrations, which led to cookbooks and radio appearances?
Before her big break, Rachael Ray had sold around 10,000 cookbooks and was appearing regularly on her own TV segment. However, working behind the scenes, her publicist was booking her on a number of radio shows to promote two of her cookbooks, Comfort Foods and Veggie Meals. While on these programs, listening in was a friend of the Food Network’s VP of Programming as well as Al Roker the weatherman from The Today Show. Their praise of her segment led to hit appearances on both networks. Then, she received the call from Oprah that launched her daily TV show.
Rachael Ray can trace her “big break” to that one radio interview.
The Real Secret to a Book’s Success: Publicity
I personally worked with Jared Knott, author of Tiny Blunders/Big Disasters. His terrific book began with few reviews and little attention. Westwind created a press kit, book trailer, solicited book reviews, posted on Twitter and other social media. We booked Knott on dozens of radio interviews and podcasts. Jared is an engaging interview and his enthusiasm drove sales. With the newfound spotlight, Tiny Blunders/Big Disasters made its way onto eight Amazon Bestseller lists, and it now has more than 3,000 reviews. At one point the reviews were coming in so fast, we could even watch the number of reviews tick up on Amazon right before our eyes!
Knott says, “It is one thing to have a very good book. It is something else for the world to know about it, like it and want to buy it.” With the help of publicity, his book has kept up its popularity for over a year and is still growing. Knott was very complimentary about our services and has graciously thanked me. “No one gets better or more powerful results in a shorter time than Scott Lorenz of Westwind Book Marketing. He knows the industry inside and out. He and his very professional team know what works, what doesn’t work.” Thank you, Jared!
Even self-published books can become hits with the right publicity. Social media sites such as TikTok allow authors to reach a new audience. Keila Shaheen, self-published author of the book The Shadow Work Journal, became a bestseller thanks to the app. Fellow influencer Kohn Gray (@girldadsos) raved about Shaheen’s work, making many short-form videos about it, leading thousands to purchase the book directly from TikTok Shop. It has now sold over a million copies.
While TV shows and radio programs are still around, social media has taken the new generations by storm. One hit post or video can bring millions of people to an author’s page. It’s a new form of publicity that is already showing its incredible success.
Interviews on podcasts, radio, TV, and print help truly motivated book readers to buy a book. If they like an author interview, they’ll read the synopsis, check out the reviews, and then buy the book. If they like it, those book buyers become advocates themselves and tell their friends, family, and associates. For authors, there are tons of resources out there for publicity. Hiring agents, using social media, and traditional marketing are just some first steps.
Still unsure? Check out this list of 127 ways that publicity can benefit authors.
The Bottom Line: Word-of-Mouth IS FREE, but it takes a financial commitment from the author or publisher to get the publicity going so that word-of-mouth can do its work.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
