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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Authors- Meet the World’s Best Writers in MasterClass

MasterClass Review- James Patterson, Dan Brown, Malcolm Gladwell

MasterClass Review: Take your writing skills to the next level with online courses from the authors who have perfected the craft.

 By Scott Lorenz
Westwind Communications

One of my favorite things for authors is MasterClass. Imagine having a one-on-one lesson with the best writers of our day. That’s what you get when James Patterson speaks to you directly in his MasterClass. Same with Dan Brown, Malcolm Gladwell and many other bestselling authors.

I’ve gained much insight from these top writers who are eager to share their methods and thought processes. MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author. It offers seemingly endless engaging online courses taught by some of the best authors in the world. Don’t worry, there’s no test either, just good helpful info.

These authors know what it takes to write a unique, compelling book that sells. They’re dedicated to their craft and are generous in sharing their knowledge and insight with you. Here’s a closer look at the various courses you can take. Click on the link to watch a customized trailer for each.

Neil Gaiman – The author of Coraline and The Sandman shares his unique approach to storytelling. With his course, you can find your voice, come up with exciting ideas, and give your characters life.

James Patterson – If anyone is in a position to help you start and finish your book, it’s James Patterson. He’s the author of 19 consecutive No. 1 New York Times bestsellers and shares a variety of tips in his course. “My first novel was turned down by 31 publishers. It’s rare that somebody comes up with a totally fresh idea out of nowhere. Write the story. Don’t write sentences,” said Patterson.

Malcolm Gladwell – Outliers and The Tipping Point are two of Malcolm Gladwell’s books that have allowed readers to understand complicated ideas such as performance prediction and behavioral economics. Gladwell can teach you how to write powerful stories that help others learn. “The job of the writer is not to supply the ideas. It’s to be patient enough to find the ideas.” he explained.

Dan Brown – Known for The Da Vinci Code and other best-selling thrillers, Dan Brown reveals how he turns ideas into narratives. Find out how he researches, comes up with characters and keeps suspense throughout all of his books. “Write as though nobody’s watching because nobody’s watching,” said Brown.

Margaret Atwood – When it comes to creative writing, Margaret Atwood is the expert. She’s the author of The Handmaid’s Tale and provides a roadmap for developing ideas into novels that attract and inspire all kinds of readers. Atwood is a firm believer of the idea that you become a writer by writing.

David Sedaris – David Sedaris is well-respected for his bestselling books like Calypso and essays in the New Yorker. His course can teach you the art of personal storytelling. Learn how to use humor to write openings that pique interest and endings that satisfy readers.

Joyce Carol Oates – Become a better short story writer with Joyce Carol Oates who’s published 58 novels and thousands of short stories. She’s a creative writing professor at Princeton University and will teach you how to explore your own imagination and write works that people want to read.

R.L. Stine – If you want to write for young audiences, R.L. Stine can steer you in the right direction. For over 20 years, Stine focused on funny stories and jokes. He eventually transitioned to writing horror stories for youngsters and is best known for The Fear Street and Goosebumps series. You can count on him to show you how to develop plots that intrigue young readers.

Billy Collins – With Billy Collins’ poetry course, you can find your voice as a poet and appreciate “the emotional pull of poetry.” Collins is a former U.S. Poet Laureate who will read his poems out loud and explain how he wrote them.

The Bottom Line: If you want to become an outstanding author then master the craft of writing from the most successful authors through MasterClass.

About Book Publicist Scott Lorenz-  Book publicist

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

PR Stunts Pay Big Dividends – How TESLA and a Cowboy Author Won Our Hearts

PR Stunts Pay Big Dividends – How TESLA and a Cowboy Author Won Our Hearts

By Scott Lorenz
Westwind Communications

PR Stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones.

One recent PR Stunt of note paid huge dividends when Elon Musk sent a TESLA into outer space. The car had an astronaut behind the wheel and the radio played David Bowie’s “Space Oddity” about Major Tom. Who didn’t talk about this fantastic just-for-fun extravagant stunt? It was the best one I’ve seen in years. Funny thing, nobody is really calling it a ‘PR Stunt’ but that’s exactly what it was… a beautifully executed PR Stunt. When you have a perfectly performed stunt that catches people by surprise and makes them smile, you got ‘em. The value of TESLA went up and the photos did the talking.

Cowboy digitally signed his book

Cowboy digitally signed his book

One very creative author I know personally pulled off a PR Stunt that even I was impressed to read about. He rode his horse into “publishing history” by becoming the first author to conduct a book signing and an e-book signing on horseback.

Author Carew Papritz, a working cowboy, rode his horse in front of a Barnes and Noble in Tucson, Arizona and digitally signed his book The Legacy Letters on his iPad in front of a cheering crowd. He made some press and history at the same time. Check out this video at: https://www.youtube.com/watch?v=aKEsxqmzs9g

One of the keys to the success of a good PR Stunt is the mashup of two disassociated things: cars in outer space, horses in book stores and in one I did last year, hot air balloons and violins.

Violin in a Hot Air Balloon

Violin in a Hot Air Balloon

As a book publicist and hot air balloon pilot I take to the skies like some people play golf. It’s my main recreation. One day I met a University of Michigan Music Student, Stuart Carlson, and asked him to join me on a balloon flight and to bring his violin. The result: 42,000+ plus views of two videos on YouTube and Facebook.  Here’s ‘Hail To The Victors’ https://www.facebook.com/HotAirBalloonMichigan/videos/10153980344308667/

How can authors benefit by using this technique? Think about the bigger picture. Don’t just focus on selling books. Think about how you can connect with readers on a personal level. Let your audience know you’re both a person and a writer. By that, I mean let your audience glimpse into your personal life. Share things that are important or interesting to you. You can share details on your website, blog, and social media outlets. Utilize your mentions on Twitter and generate conversations with your followers on a personal level. Respond to comments on your blog or on review pages of your work. By sharing more details about yourself, you’ll provoke commonalities between your fans, ultimately appealing to more people.

If you are a romance writer, share with the audience your love of cooking. If you’re a mystery writer, illustrate your travels abroad and how a visit to a particular city was woven into your book. Connect with your following on whatever level you can.  Your goal should be to reach as many new audience members as possible. To do so, dig deep into your being and ‘open up the kimono’ and show the audience who you really are, pen aside.

The Bottom Line:  PR Stunts Work!! Take a page out of Carew Papritz and TESLA’s book and appeal to your audience on an emotional level; it’ll get them to connect with you on another level and it may get them talking about you too!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

The Incredible Story Behind the Movie The Elephant Man

The Incredible Story Behind the Movie THE ELEPHANT MAN

Remember- All Movies Start with the Written Word – All of Them

By Scott Lorenz
Westwind Book Marketing

Movies, like books, sometimes have humble beginnings.

Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.

THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.

How did this movie come about? Was it an agent’s pitch? No.

Was it an award winning script? No.

Did experienced screenwriters create this masterpiece? No.

Was it adopted from a book? No.

I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.

Where did the script come from?

His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.

What did he do? He read it – and he loved it!

His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.

MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com  View the book trailer here: https://www.youtube.com/watch?v=6Ohr4OwPsIk

Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.

“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script..

“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”

Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals.  Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.

Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!

Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.

In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.
 
The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.

Check out this New York Post  article about Making The Elephant Man https://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Former national TV producer Jess Todtfeld’s book MEDIA SECRETS is a must read for all authors

media secrets book

#1 Bestseller on Amazon in 25 Categories & 4 Countries

By Scott Lorenz
Westwind Communications

Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, Media Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.

Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.

Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:

  • Express Emotion
  • Speak in Absolutes
  • Use Action Words
  • Use Clichés
  • Use Analogies
  • Use Humor
  • Include Facts and Examples
  • Make Predictions
  • Ask Rhetorical Questions

“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out.  In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”

“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”

Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit https://www.amazon.com/Media-Secrets-Publicity-Interviews-Strategies-ebook/dp/B01LWBVJZO and watch the video and bonus links with tips to “Get on Good Morning America.”

The Bottom Line:  If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview so it converts to sales, web traffic or other opportunities.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

How a Self Published Author went from 99 cents ebook to Movie Blockbuster THE MARTIAN

The Martian

By Scott Lorenz
Westwind Communications Book Marketing

Did you know that Andy Weir author of The Martian first published a series of blog posts, then an ebook? Yes, it’s true. Before The Martian  became a Hollywood legend it had humble beginnings… on a blog. Here’s the backstory of  this self-published author.

Author Andy Weir wrote The Martian in 2011 and it’s now one of the most popular movies of the day. It is a story about fearless astronaut Mark Watney, played by actor Matt Damon, who overcomes several challenges after being left behind by his team on Mars.

How did Weir get the inspiration to write a bestselling novel and Sci-Fi blockbuster extravaganza? With rejection of course…

“I was sitting around thinking about how to do a human mission to Mars, not for a story but just for the heck of it. I started thinking about how I would do it and all the things that could go wrong, and I realized it would make a great story. So I made up a protagonist and subjected him to all of it,” said Weir in an interview with SmithsonianMag.com.

“I had tried before to write novels and submitted them to agents but no one was interested,” said Weir.

Weir grew up with parents who were an electronics engineer and a particle physicist and became interested in science, technology, and of course Sci-Fi classics including Isaac Asimov, Arthur C. Clark, Robert Heinlein, and let’s not forget Dr. Who, according to an article by Micah White on Biography.com.

Weir was a computer programmer at AOL, but when they merged with Netscape he was let go and with his severance package went on to fulfill a dream of his to write fiction.

In 2009 Weir began writing The Martian as a hobby and posted chapters on his website for interested readers. He gained a few thousand followers, many of whom were scientists that provided technical accuracy of the story. From there, The Martian was completed and posted on his website as a free e-book.

“If it wasn’t for the Internet, the story wouldn’t have been possible at all because I wouldn’t have had any medium to tell stories. I wasn’t even trying to break into the industry anymore, I was doing it as a labor of love,” said Weir in his SmithsonianMag.com interview.

“Chemists actually pointed out some problems in early drafts,” said Weir in an interview with Businessinsider.com. With that he was able to go back and correct some of the chemistry that was crucial for Watney’s survival.

This self-publishing author followed his true passion without any additional help from an agent or marketing team and continued to write even though he received many rejection letters.

“I was afraid it was going to read like a Wikipedia article if I didn’t make it really interesting,” said Weir during a discussion of The Martian at the recent Human MARS Summit in Washington D.C.

In September 2012, the book became available on Amazon for $0.99, selling 35,000 copies and moving it up to the top of Amazon’s Sci-Fi Bestseller List. After topping the Bestseller List on Amazon, an agent contacted Weir and he was soon represented by Random House for a book deal. On top of that Fox contacted him for the film rights of his novel.

Within days of each other both deals closed and the computer programmer had gone from a self-published author to published author (selling nearly 1 million copies) to the creator of Hollywood’s 2015 blockbuster.

Even NASA loved the publicity from The Martian with the following tweets:

  • NASA astronaut and #TheMartian movie actress hope to inspire the next generation of astronauts on our #journeytomars
  • Watching #TheMartian? See how our Deep Space Habitat compares to one in the film: go.nasa.gov/1iUaBKi

“It was such a sudden launch into the big leagues that I literally had a difficult time believing it,” said Weir in an interview on his site. “I was actually warned it could all be an elaborate scam. So I guess that was my first reaction: ‘Is this really happening?’”

Persistence is key in the self-publishing book business. Almost every writer goes through the struggle, some having an agent, some not. The idea behind The Martian is that similar to Mark Watney, Andy Weir did the best he could with the limited resources that he had; no agent, no marketing team and no publisher. He, like Watney, took the creative spark he harnessed and prevailed in his struggle to find success.

The Bottom Line:  There’s a wealth of brilliant self-published authors striving to succeed. For some authors big success awaits. The difference is often getting just a little exposure. If the New York Times and other publications who routinely dismiss self-published authors would take a look at the fine work created by these talented people The Martian will indeed leave an indelible imprint on the self-publishing landscape. To the NY Times: See what you are missing!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net