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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Authors: Use Alliteration for Illumination of Your Book Title

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

By Scott Lorenz
Westwind Communications

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.”

Alliteration is one of many tips and techniques covered in my new book designed to help authors title their books called BOOK TITLE GENERATOR.

Book Title Generator

Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

Incorporating alliteration into your book title can help people remember your work and it will stick out in people’s minds. Here are a few examples of books with alliteration in their titles:

The Teeny Tiny Teacher by Stephanie Calmenson
The Magical, Mystical, Marvelous Coat by Catherine Ann Cullen
Of Mice and Men by John Steinbeck
A Tale of Two Cities by Charles Dickens
The Great Gatsby by F. Scott Fitzgerald
Pride and Prejudice by Jane Austen
Sense and Sensibility by Jane Austen
Love’s Labor’s Lost by William Shakespeare
The Pickwick Papers by Charles Dickens
The Princess and the Pea by Hans Christian Andersen
Fahrenheit 451 by Ray Bradbury
Caesar and Cleopatra by George Bernard Shaw
The Wonderful Wizard of Oz by L. Frank Baum
Tinker, Tailor, Soldier, Spy by John le Carré
The Wind in the Willows by Kenneth Grahame

Roger Parker of Personal Branding says “Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember.” You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it. The alliteration will stand out in conversation or in the review section of a website.

According to Mike Ball, author of ‘Banjos, Boats and Butt Dialing’, alliteration can be a very effective tool for a humorist. Ball explains, “I rarely use it for serious subjects but judiciously used, alliteration is an author’s best friend. Since humor is all about timing, alliteration forces the reader to participate in the timing you are trying to set up. That’s why my book title ‘Banjos, Boats and Butt Dialing’ gets people to laugh before they crack the cover.”

As J.R.R. Tolkien observed, alliteration “depends not on letters but on sounds.” Thus the phrase know-nothing is alliterative, but climate change is not.”

Domey Malasarn from the website “The Literary Lab” feels that alliteration can belong in titles as well as within your book. “I have used it on occasion myself in places where I thought it was helpful. For example, if I had a sentence like ‘Alfred was furious.’ I might revise it to “Alfred was angry.” because to me it pairs the subject of the sentence with his emotion a little more powerfully.”

Puja Lalwani of Buzzle explains, “The importance of alliteration should not be undermined as just another literary device that is beyond comprehension. It is highly useful and most invaluable, whether just to drive a point home, make for a fun read, or as a marketing tool that will leave your product etched in the mind of the consumer.”

On the website, helium.com, Stella McIntyre perfectly outlines the benefits of using alliteration across various mediums. “Although most commonly used in literature, most particularly poetry, alliteration can also be found in non-fiction writing: leaflets, newspaper headlines, advertising and merchandising. Its effect is twofold. Firstly it draws attention to and emphasizes a phrase and secondly, it can create connotations that significantly add to the understanding and enjoyment of a writer’s meaning.”

The Bottom Line: Alliteration in book titles will help people remember your book title because it will help your work stand out and engage your reader.
 
About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Book Title Generator is available on Amazon in ebook for kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

Book Title Generator Reveals My Proven System for Creating the Best Book Titles

By Scott Lorenz Westwind Book Marketing

Book Title Generator is the one book every author should read before publishing their book.

There’s an old saying that fisherman use—“You have to hook ‘em before you can cook ‘em.” The same holds true for book titles! Picture yourself walking through a bookstore where book spines resemble wallpaper or scrolling through endless titles on Amazon or other bookselling websites. All too often those few words in a book title are the difference between further interest, and a sale, or getting left out in the cold.

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That’s why I wrote a book laying out a proven strategy for crafting a buyer grabbing title. Book Title Generator makes sure the painstaking work writing a book will get that all-important final touch, a winning title worthy of publication.   I created a multi-prong strategy by urging the use of high-tech tools, researching bestsellers by genre and choosing the vital “title keywords” which get a book ranked on search engines and Amazon. Having seen and experienced the pitfalls of book marketing, I wanted Book Title Generator to usher one through the reality maze of numbers, alliterations, idioms, keywords and everything else I know must be considered in your quest for the perfect book title.   I chronicled how a number of famous books began with poor titles and how, with a new title, they rose to prominence. As a student and lover of book titles with three decades of book marketing experience, I wanted to impress on the reader the vital aspects of shepherding your book towards bestseller status. I designed Book Title Generator for authors and publishers as a surefire method to uncover that coveted, memorable, and winning book title!

http://www.BookTitleGenerator.net  Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

“Book Title Generator is an indispensable, first-rate adjunct to the art of writing—and selling—your book.” —Dr. Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5 Stars

“I get HUNDREDS of books a year from hopeful authors. The title has to catch my attention or I pass. If I were an author I’d read Book Title Generator.” —Chris Cordani, Executive Producer, Money Matters on WABC-AM, New York, 5 Stars

“Authors owe it to themselves to ‘turn-every-stone’ to make sure they have the best possible book title. It’s critical to the success of any book… unless you are already famous… then it doesn’t matter.” —Mike Ball,  Erma Bombeck Award-Winning Author, 5 Stars

The Bottom Line: Do not name your book before studying Book Title Generator.” Take advantage of my hard-won knowledge by knowing all the rules in what is now a high-tech game. Get one over on the competition by starting out ahead.

JessTodtfeld

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.   Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below.  Follow Lorenz on Twitter @aBookPublicist

Authors- Meet the World’s Best Writers in MasterClass

MasterClass Review: Take your writing skills to the next level with online courses from the authors who have perfected the craft.

 By Scott Lorenz Westwind Communications

One of my favorite things for authors is MasterClass. Imagine having a one-on-one lesson with the best writers of our day. That’s what you get when James Patterson speaks to you directly in his MasterClass. Same with Dan Brown, Malcolm Gladwell and many other bestselling authors.

MasterClass Review- James Patterson, Dan Brown, Malcolm Gladwell

MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author.

I’ve gained much insight from these top writers who are eager to share their methods and thought processes. MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author. It offers seemingly endless engaging online courses taught by some of the best authors in the world. Don’t worry, there’s no test either, just good helpful info.

These authors know what it takes to write a unique, compelling book that sells. They’re dedicated to their craft and are generous in sharing their knowledge and insight with you. Here’s a closer look at the various courses you can take. Click on the link to watch a customized trailer for each.

Neil Gaiman- The author of Coraline and The Sandman shares his unique approach to storytelling. With his course, you can find your voice, come up with exciting ideas, and give your characters life.

James Patterson- If anyone is in a position to help you start and finish your book, it’s James Patterson. He’s the author of 19 consecutive No. 1 New York Times bestsellers and shares a variety of tips in his course. “My first novel was turned down by 31 publishers. It’s rare that somebody comes up with a totally fresh idea out of nowhere. Write the story. Don’t write sentences,” said Patterson.

Malcolm Gladwell- Outliers and The Tipping Point are two of Malcolm Gladwell’s books that have allowed readers to understand complicated ideas such as performance prediction and behavioral economics. Gladwell can teach you how to write powerful stories that help others learn. “The job of the writer is not to supply the ideas. It’s to be patient enough to find the ideas.” he explained.

Dan Brown- Known for The Da Vinci Code and other best-selling thrillers, Dan Brown reveals how he turns ideas into narratives. Find out how he researches, comes up with characters and keeps suspense throughout all of his books. “Write as though nobody’s watching because nobody’s watching,” said Brown.

Margaret Atwood– When it comes to creative writing, Margaret Atwood is the expert. She’s the author of The Handmaid’s Tale and provides a roadmap for developing ideas into novels that attract and inspire all kinds of readers. Atwood is a firm believer of the idea that you become a writer by writing.

David Sedaris- David Sedaris is well-respected for his bestselling books like Calypso and essays in the New Yorker. His course can teach you the art of personal storytelling. Learn how to use humor to write openings that pique interest and endings that satisfy readers.

Joyce Carol Oates- Become a better short story writer with Joyce Carol Oates who’s published 58 novels and thousands of short stories. She’s a creative writing professor at Princeton University and will teach you how to explore your own imagination and write works that people want to read.

R.L. Stine- If you want to write for young audiences, R.L. Stine can steer you in the right direction. For over 20 years, Stine focused on funny stories and jokes. He eventually transitioned to writing horror stories for youngsters and is best known for The Fear Street and Goosebumps series. You can count on him to show you how to develop plots that intrigue young readers.

Billy Collins- With Billy Collins’ poetry course, you can find your voice as a poet and appreciate “the emotional pull of poetry.” Collins is a former U.S. Poet Laureate who will read his poems out loud and explain how he wrote them.

The Bottom Line: If you want to become an outstanding author then master the craft of writing from the most successful authors through MasterClass.

About Book Publicist Scott Lorenz-  Book publicist Scott Lorenz is President of Westwind Book Marketing a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new book: www.BookTitleGenerator.net

33 Top Book Awards for Authors in 2020

List of Book Awards by Book Publicist Scott Lorenz

Book Publicist Scott Lorenz has compiled a list of Top Book Awards authors can enter.

ENTER BOOK AWARD CONTESTS AND BECOME AN AWARD-WINNING AUTHOR in 2020! 

I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. 

By Scott Lorenz 

Westwind Communications

 

“Do book awards matter?”  YES!!

As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

Recently a business book client won a major award which caused CNN to reach out to request the book. I could go on and on with examples of how pursuing and winning book awards will give you opportunities to reach out to the media, booksellers, and agents. As a book publicist, I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award-winning’ book.

Awards also create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a bookstore.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award-winning author.” Doesn’t that sound better? Of course, it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless.

 Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

Here’s a list of my top 33 book awards worthy of your consideration. Keep in mind that links change all the time and contests come and go. Some links are for the previous year because that’s all that was available at the time of this writing.

  1. Entering IndieFab Awards should definitely be on your literary to-do list. https://publishers.forewordreviews.com/awards/

 

  1. Find out how your book can earn a Hugo Award and check out science fiction’s most prestigious award details. http://www.thehugoawards.org/about/

 

  1. The Pulitzer Prize will reopen for new entries in May 2020: https://bdmentrysite.pulitzer.org/

 

  1. Enter Dan Poynter’s Global eBook Awards. Don’t miss this important e-book only award. http://globalebookawards.com

 

  1. The Deadline for the Autumn House Press award for poetry, fiction and non-fiction is late June. Check it out here https://www.autumnhouse.org/submissions/

 

  1. Poets & Writers has a nice list of writing contests, grants and awards. Check it out at: http://www.pw.org/grants

 

  1. Enter to win the Hemingway Foundation/PEN Award. Click for more details http://www.pen-ne.org/hemingway-foundationpen-award/

 

  1. Find out how to make it on the Indie Next List to win an Indies Choice Book Award http://www.bookweb.org/indiebound/nextlist/view

 

  1. The Nautilus Book Award seeks books that make a difference and inspire. http://www.nautilusbookawards.com/

 

  1. The National Indie Excellence Book Awards competition selects award winners and finalists based on overall excellence of presentation in dozens of categories. Created especially for indie and self-published authors.  http://www.indieexcellence.com

 

  1. Have you written a business book? The Axiom Business Book Awards celebrate excellence in business book writing and publishing by presenting gold, silver and bronze medals in 20 business categories. http://www.axiomawards.com/66/how-to-enter

 

  1. The non-profit Independent Book Publishers Association’s Benjamin Franklin Awards are now in their third decade of awarding excellence in book publishing in 55 categories. All entrants receive direct judge feedback–unique in the industry. http://ibpabenjaminfranklinawards.com/

 

  1. USA Best Book Awards has a ten-year plus track record of honoring and promoting books to the national and international community. The contest is sponsored by American Book Fest, which focuses on mainstream, independent, and self-published books. http://www.americanbookfest.com/2020bestbookawards.html

 

  1. Reader Views Annual Literary Awards were established to honor writers who self-publish or who were published by small presses or independent publishers. http://readerviews.com/literaryawards/

 

  1. Writer’s Digest Self-Published Book Awards. Whether you’re a professional writer, a part-time freelancer or a self-starting student, here’s your chance to enter the only self-published competition exclusively for self-published books. One winning entry will receive $8,000 with nine first-place winners who’ll receive $1,000 each.  http://www.writersdigest.com/competitions/selfpublished

 

  1. Readers’ Favorite Awards receives submissions from independent authors, small publishers, and publishing giants like HarperCollins and Simon & Schuster, with contestants that range from the first-time, self-published author to New York Times best-selling authors. https://readersfavorite.com/book-reviews.htm

 

  1. Romance Writer of America promotes the interests of career-focused romance writers by sponsoring awards that acknowledge excellence in the romance genre. RWA sponsors: “The RITA” for published romance fiction novels and “The Golden Heart” for unpublished romance fiction manuscripts. https://www.rwa.org/Online/Awards/Online/Awards/Awards.aspx?hkey=36720e5f-ac35-40e6-8311-22d3816567ad

 

  1. Rubery Book Award is the longest established book award based in the UK for independent and self-published books. “The key to our success is having a keen eye for quality from distinguished and reputable judges.” First prize is $1,500 and the winning book will be read by a top literary agent. http://www.ruberybookaward.com/

 

  1. The Eric Hoffer Award for independent books recognizes excellence in publishing with a $2,500 grand prize and various category honors and press type distinctions. To enter, a book must be from an academic press, small press or self-published author. http://www.hofferaward.com/

 

  1. Next Generation Indie Book Awards. Thousands of dollars in prize money. Finalists and Winners receive a list in the Next Generation Indie Book Catalog distributed to thousands of book buyers, media and others. Plus the top 70 books will be reviewed by a top New York Literary agent for possible representation. http://www.indiebookawards.com/awards.php

 

  1. The International Book Awards (IBA) are specifically designed to be a promotional vehicle for authors and publishers to launch their careers, open global markets and compete with talented authors and publishers throughout the world. Winners get an extensive public relations campaign, social media promotion and more. http://www.internationalbookawards.com/

 

  1. The Literary Classics Book Awards and Reviews were created to help authors gain recognition for their work and to help parents find the best in literature for children and young adults. http://www.clcawards.org

 

  1. The Scotiabank Giller Prize. A $100,000 grand prize and $10K (CDN) to each of the finalists. To be eligible, a book must be a first-edition, full-length novel or short story collection, written by a Canadian citizen or permanent resident of Canada. The publisher must enter. Sorry, no self-published books. http://www.scotiabankgillerprize.ca/

 

  1. The Digital Book Awards celebrate quality and innovation in digital content. Each year, award winners and finalists in fifteen categories illustrate the cutting edge of digital publishing, showcasing creative approaches to design, technology integration and e-reading experiences. http://digitalbookworldconference.com

 

  1. The Feathered Quill Book Awards accept submissions from all size publishers and work very hard to honor and publicize the winners (there’s a link to a testimonial page on the awards page – read what past winners have to say). https://featheredquill.com/feathered-quill-book-awards/

 

  1. Shelf Unbound Magazine’s Best Indie/Self-Published Book Competition honors more than 100 indie/self-published books. In addition to $1,500 in cash prizes, they’ll feature the winner, five finalists, and more than 100 “notable” books in the December/January issue of Shelf Unbound. Any independently published book in any genre in any publication year is eligible for entry. Entry fee is $100 per book. The competition also includes the Pete Delohery Award for Best Sports Book, open to fiction and non-fiction sports-related books. http://www.shelfmediagroup.com/pages/competition.html

 

  1. Chanticleer International Book Awards — Grand prize winner receives $1,000 cash plus other awards. More than $30,000 cash and prizes awarded each year. 15 genres including the CYGNUS for SciFiction, M&M for Mystery & Mayhem, Somerset for Literary, etc.  http://www.ChanticleerReviews.com Several of their winners have received major publishing deals (6 figures) and two have had their works optioned for film.

 

  1. The Royal Dragonfly (all genres) and Purple Dragonfly (children’s books) Book Awards are prestigious national book contests recognizing exceptional authors for excellence in writing and a Story Monsters Approved! (children’s books) book must inspire, inform, teach or entertain, and adhere to rigorous standards of excellence. https://www.dragonflybookawards.com

 

  1. The Kirkus Prize is one of the richest literary awards in the world, with a prize of $50,000 bestowed annually to authors of fiction, nonfiction and young readers’ literature. https://www.kirkusreviews.com/prize

 

  1. The Independent Author Network IAN Book of the Year Awards, an international contest open to all authors with 35 fiction and non-fiction categories. Winners are eligible to receive a share of cash prizes exceeding $6,000 USD. An Outstanding Book (category winner) will be awarded in each category with recognition of Finalists. Six outstanding titles will be named the Books of the Year. Winning books will be shared at the IAN Facebook page with over 120,000 fans and 575,000 followers at twitter. http://www.independentauthornetwork.com/book-of-the-year.html

 

  1. The Chautauqua Prize for authors is $7,500 plus travel and expense for a short summer residency. Full-length books of fiction and narrative/literary nonfiction are eligible. Self-published books are not eligible. In general, cookbooks, self-help books (including inspirational literature), reference books, picture books, graphic novels, or children’s books are not eligible. http://chq.org/general-information

 

  1. Mom’s Choice Awards® is recognized in over 55 countries around the world for setting the benchmark of excellence in family-friendly media, products and services. If you have a children’s book or family friendly book then this is a terrific award to pursue. https://www.momschoiceawards.com

 

  1. Book Excellence Awards – With over $30,000 in grand prizes in media and marketing services, the Book Excellence Awards has helped honorees increase their book sales, garner attention from film producers, receive distribution in book stores and increase their visibility and media attention. https://www.bookexcellenceawards.com

 

If You Don’t Have Time to Do All This... A great option for authors to maximize their success in the world of book awards is an automation service called Book Award Pro  https://bookawardpro.com  Their smart matching technology pinpoints the best award opportunities for your book and delivers actionable results. This service automates it all for you: researching thousands of awards, continuously targeting your perfect matches, and professionally submitting your book for awards. Book Award Pro creates a windfall of fresh promotional opportunities for your book – every single month. Check them out at https://bookawardpro.com

Author Kelly K. Lavender read this very article about the value of book awards and said this. “I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. For those that don’t know, the high-profile Readers’ Favorite competition attracts celebrities and New York Times Best-Selling authors. Thanks, Scott for penning that piece! What a game-changer!”

The Bottom Line:  Book awards do matter. Enter a few and become an “award-winning author.” As Hockey great Wayne Gretzky said, “You Can’t Score Unless You Shoot!”  Get to it and let me know how it goes. If you know of another book award I should check out, please send me the details.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. 

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How Authors Can Get Speaking Gigs in a COVID-19 World

Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.

By Scott Lorenz
Westwind Communications

In this COVID-19 world, speaking gigs have been canceled by the thousands. But, some speakers are pivoting and getting booked in Virtual Conferences online. Being a book publicist, I am often asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, more so sometimes than selling books, but generally, it’s the book that creates the demand so there is a symbiotic relationship. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.

I’ve compiled a list of people and companies in this business that authors can engage with, who represent potential speakers. For many of these entities, their client is the company or organization looking for a speaker and not you.  They want a good fit and someone who’ll deliver a terrific speech. As hockey great Wayne Gretzky said, “You can’t score unless you shoot!”

Here’s the list:

Learn how Authors can get Speaking Gigs

Get Speaking Gigs to Promote your book and your business.

All American Speakers https://www.allamericanspeakers.com/category/Authors
All American Speakers assists meeting professionals, event producers, corporate groups, universities, nonprofits and

associations in booking speakers and entertainment. The database “houses booking information on everyone on the speaker circuit, regardless of their agency/bureau affiliation.”

Endless Speaker Leads http://www.EndlessSpeakerLeads.com
Jess Todtfeld author of Media Secrets: A Media Training Crash Course, has curated some of the biggest resources for speakers in one place.  Using online videos, Todtfeld explains how to find conferences and the contacts who are the decision-makers. Todtfeld suggests authors and experts add speaking as a profit center to help drive more book sales and drive more business.  Says Todtfeld, “If you can get more leads, you can make more connections and get more offers to have you as a speaker.” Watch an interview Jess conducted with Christa Haberstock of the SeeAgency about getting a speaker’s agent. https://www.youtube.com/watch?v=BO_V5vUpI4Y&feature=youtu.be 

American Program Bureau http://www.apbspeakers.com/literature-speakers
American Program Bureau books renowned literature speakers, including best-selling authors, historians and poets. The website has easy-to-browse categories and sub-topics to easily find speakers for any conference. I used this firm back when I was in college at UNLV to book speakers for the University. A great company with an incredible roster and reach.

Charli Jane Speaker Club   https://charlijanespeakers.lpages.co/cj-members/
Charli Jane actively seeks speaking opportunities and lists them on their members-only website. Charli Jane’s service is different from a speaker bureaus in that YOU reach out to the people looking for a speaker. They charge a nominal monthly fee but they also do the heavy lifting by compiling a list of 200+ speaking opportunities a month. Then you reach out to the best prospects. If it’s a good fit you get booked.

Christian Speakers Services http://www.christianspeakersservices.com/about.html
The organization serves event planners and ministry leaders. Everyone on the speaker’s roster has been vetted. You must complete an application to be represented by the organization.

ExpertClick  http://www.ExpertClick.com  Many speakers and authors turn to Expert Click to send news releases and to expand their online platform. Their proprietary news release distribution service pushes out ten ways including via Google News. Authors can get found based on 30+ key words that meeting planners are searching for. They pull the author’s blog on an RSS feed and syndicate them into the press rooms, thereby getting more exposure, distribution of content and ‘Google Juice. According to CEO Mitch Davis, “We have 150+ speakers and authors who use us including Patricia Fripp, Alan Weiss and Jeffrey Gitomer.  We were featured in Tim Ferris’s book Four Hour Work Week, and PRWeek called us ‘a dating service of PR,’ The New York Times called us ‘dial-an-expert.’ I use it and recommend it. When you join at this discount link you can save $100: www.ExpertClick.com/Discount/Scott_Lorenz

Espeakers   https://www.eSpeakers.com/
The eSpeakers Marketplace brings the world’s greatest speakers together in one place and makes it easy for buyers to filter by topic, price range, and availability. Their platform takes the hassle out of booking and scheduling for both meeting planners and speakers.  They offer a cloud-based, multiuser calendar suite; (they’re sort of like the Airbnb for speakers). They also connect speakers to over 50+ speaker directories saving hours of tedious administrative duties. It’s no wonder they are the preferred choice for many top speakers.

GigSalad https://www.gigsalad.com/
A service that books entertainment and speakers for parties, productions and events of all kinds. This platform books10,000+ performers and presenters across the U.S. and Canada. The website’s search tool allows potential clients to view authors, categorized by genre and location.

HarperCollins Speakers Bureau http://www.harpercollinsspeakersbureau.com/
The HarperCollins Speakers Bureau is only accessible to authors published by HarperCollins, Thomas Nelson and Zondervan. It works with corporations, universities, schools, associations, libraries, clubs, hospitals, foundations, and other professional groups and societies in the U.S. and around the world.

Harry Walker Agency http://www.harrywalker.com/
The Harry Walker Agency works with thousands of meeting planners in need of speakers. The agency belongs to the International Association of Speakers Bureaus (IASB) and has largest breadth and highest caliber of speakers in the world.

International Association of Speakers Bureaus (IASB) http://www.iasbweb.org/
IASB is the only trade association that exclusively represents speakers bureaus and agencies. Meeting professionals that request assistance in locating a speaker are referred to the Bureau Directory on the IASB website. IASB encourages meeting professionals to seek out member bureaus when searching for speakers.

Lyceum Agency http://www.lyceumagency.com/  
The Lyceum Agency represents authors and academics for speeches, lectures and readings on a variety on subjects. Access to an impressive list of speakers is available on the website.

Nancy Vogl Speakers Bureau http://www.nancyvoglspeakers.com/
A “boutique bureau” that books professional speakers in leadership, diversity and sales, futurists, health and wellness professionals and those sending a message of hope and inspiration. It’s located in Traverse City, Michigan.

National Speakers Association (NSA) http://www.nsaspeaker.org/
NSA has a network of 3,400+ speakers and has the tools, techniques and professional connections to help you share your message effectively. Whether you speak at their annual conference, chapter meetings or other events, NSA is eager to help you grow your business.

National Speakers Bureau http://www.NationalSpeakers.com National Speakers Bureau has achieved over 40 years of success! Clients are primarily corporations and business associations. Speakers are searchable on their website according to topic and fee. **Only a small fraction of received speaker inquiries result in a correct fit.

Professional Convention Management Association (PCMA) http://www.pcma.org/
Professional Convention Management Association calls itself “the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry.” PCMA has more than 6,500 members and 50,000 customers.

redBrick Agency http://redbrickagency.com/applause/
The redBrick Agency works with corporations, conventions, arts and lecture venues, libraries, performing arts centers, schools, colleges and universities. The agency represents authors and all kinds of speakers.

Speakers’ Spotlight http://www.speakers.ca/
Speakers’ Spotlight has arranged more than 20,000 speaking engagements in over 30 countries. The agency finds speakers for leading corporations, associations, government agencies, colleges and universities, school boards, health care organizations and charities.

Steven Barclay Agency http://www.barclayagency.com/
The Steven Barclay Agency serves colleges, universities, schools, performing arts centers, corporations, associations, and for private events.

TED https://www.ted.com/
Collectively, TED speakers have won every major prize awarded for excellence, including the Nobel, Pritzker, Pulitzer, Oscar, Grammy, Emmy, Tony and MacArthur “genius” grant. TED also seeks out emerging artists, scientists and thinkers, introducing them to the TED community.

To speak at TED: https://www.ted.com/about/conferences/speaking-at-ted

TEDx https://www.ted.com/about/programs-initiatives/tedx-program
A TEDx event is a local gathering where live TED-like talks and videos previously recorded at TED conferences are shared with the community. TEDx events are fully planned and coordinated independently, on a community-by-community basis.

The GUILD Agency http://www.theguildagency.com/
A full-service international Speakers Bureau, Literary Agency, Social Impact Consultancy, and Smart-Content Media Firm. The organization has assisted with thousands of events and works with many speakers not listed on their website.

The Tuesday Agency http://tuesdayagency.com/about
The Tuesday Agency is a full-service lecture agency representing elite authors, journalists, historians, artists and scholars. Based in Iowa City, “The Tuesday Agency is dedicated to the literary arts and to thoughtful dialogue.”

Thumbtack https://www.thumbtack.com/
This platform’s motto is “From house painting to personal training, we bring you the right pros for every project on your list.” Although presentations are more obscure than other professional services offered, this platform does book motivational speakers. Special attention: Lifestyle coaches and authors sending a positive message.

“If authors want to get speaking gigs they need to figure out where the leads are and have an easy system for following up on them,” says Jess Todtfeld, creator of  EndlessSpeakerLeads.com, a guide to finding and connecting with events and those who book them.

SPEAKERHUB  https://speakerhub.com/
Believes in the power of live presentations and personal connections, which is why they created SpeakerHub. They are not a speaker agency but the fastest-growing community of professional, independent, or amateur public speakers and trainers who’d like to be found by companies, event organizers and schools. They welcome anyone with expertise in any field who is open to speaking at conferences, events or schools as a paid or pro bono presenter.

The Bottom Line:  Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist

Should Authors ‘Pay For PR Placement’ or Pay a Monthly Retainer?

By Scott Lorenz
Westwind Book Marketing

Authors will on occasion request an alternative payment arrangement other than the typical retainer fee arrangement most PR firms including Westwind Communications require.

 

I could discuss all day the various payment options offered for PR services such as ‘pay for placement,’ ‘hourly fee’ or ‘retainer fee’. In a nutshell, the retainer fee allows the client to have a fixed budget amount for PR each month and it allows my firm to rely on a steady cash flow. The work goes up and down depending upon opportunities and implementation of the marketing plan. Clients will also appreciate the logic of this concept as the billing process is simplified for both parties.

 

For example, let’s say we get a placement or review in the Chicago Tribune – what’s that worth? What about a photo? You would think that should demand more money right? How much more? What about a one-line quote in the Wall Street Journal? What’s that worth? What happens if a newspaper in Singapore or Australia runs that quote right out of the journal? What’s that worth?  What happens if a meeting planner sees it and calls the client for a speaking gig? Does the PR firm get a piece of that speaking fee? Why not?

What’s the value of a TV interview in the hometown of a self-published author on WBZ in Boston that includes her book cover, photo and link to her web site and the book trailer on YouTube? What happens if that leads to a movie deal? Would my firm be entitled to a piece of that? Or, does the fee for pay-for-placement relate to the ad rate for the airtime and space for the web site?  For example, an ad a little larger than a business card is $10,000 in the NY Times Sunday Book Review!

 

Do you want to share profits with the publicist?

I’ve promoted new medical techniques which resulted in hundreds of procedures at $5,000 apiece. In that case the worth or value of the TV story is dramatically higher. I wish I would have had a piece of that!

 

Several of my legal related PR placements resulted in multimillion-dollar settlements for my lawyer clients and plaintiffs when the opposing party saw the story on the local TV news. Once they knew we were prepared to continue to do battle in ‘the court of public opinion’ they settled.  Should I have gotten a piece of the lawsuit settlement? Why not? Do you see the dilemma?

 

What happens if we hit our stride and all the big shows want the author? Can you afford the $3-6,000 fee per show? I personally have met authors who’ve turned down major national morning shows because they could not afford the ‘pay for placement’ fee. That would never happen on a fixed fee retainer basis because you’d get all the shows for one flat fee.

Do you like reviewing complicated bills? How about fighting over ‘value’ of a PR hit?

The way I see it, ‘pay-for-placement’ is a bad deal for authors. Furthermore, there is no way authors would want to review that detail every month and frankly it would cost us hundreds or thousands of dollars per month to prepare a bill with such a breakdown. The very thought of doing it that way is rather terrifying!

 

There are other reasons we believe it’s in our mutual interest to use retainer fees over other billing methods. Usually people who want such a deal have had a bad experience with a PR firm that did nothing or they don’t have enough money in the first place and they’re trying to generate sales from the PR to pay for the PR. Finding out the reason for asking for a non-retainer deal is essential to formulating an equitable arrangement.

 

The real issue is the futile attempt to place a ‘value’ on PR placement on a monthly basis. Nobody knows the value with certainty because the benefit may come down the road in the form of new business, speaking gigs, consulting deals, TV shows, book deals or even more publicity. Trying to measure its value every month is like trying to place a future value on a baby in a bassinet… it cannot be done.

 

Another issue is about trust. Can the PR firm deliver the PR that is proposed? Can they be trusted to deliver media placements? I believe that past results are a predictor of future results, especially when it comes to PR. There need be no leap of faith if a PR firm has a track record of success with placements.

Will your book publicity result in book sales, a speaking gig or will it change somebody’s life?

Furthermore, with some PR projects there is just no way to assess how the media and public is going to respond. We could go through a lot of expense to create a PR strategy, press materials and pitch it to an audience that is just not interested. I once had a reporter at Bloomberg News say “Scott your guy’s book on INDIA looks great, but it’s the 7th book on India I’ve had this month so sorry we can’t run another one!”  Or, there’s a problem with the credentials of the author, founder, CEO etc. that were not disclosed to the PR firm in advance. These revelations could tank a PR effort and cost the PR firm money instead of making money.

 

Sometimes even with PR, people may not buy the book. In fact there have been authors on CNBC and Good Morning America who have not sold any books!

Are you available willing and able to do almost any interview almost anytime?

Finally, another reason the pay for placement deal won’t work is if the author doesn’t hold up his or her end of the bargain, such as being available for interviews, preparing for interviews, book signings, traveling, etc. Little things like these will result in little or no book sales and the publicist gets stuck with little or no compensation. Sorry, that’s a deal killer.

 

The Bottom Line: We’ll stick to a retainer fee basis, and my clients get to keep profits from their sales, movie deals and speaking gigs. Fair enough?

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

 

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com fill out the form below or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Check out our new book trailer at https://bit.ly/BookPublicistScottLorenz Follow Lorenz on Twitter @aBookPublicist 

The Top Writer’s Conferences for 2020 by Book Publicist Scott Lorenz

Writers Conferences and Confabs are a great place to learn about publishing and writing from agents, publishers, authors and publicists.

By Scott Lorenz

Westwind Communications

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Writers Conferences and Confabs are great place to learn about publishing and writing

Writers Conferences and Confabs are a great place to learn about publishing and writing from agents, publishers, authors and publicists.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2020:

January 21-26, 2020 StoryCamp (St. George Island, FL) StoryCamp is a women’s writing retreat with writing and creativity workshops in a quiet, supporting atmosphere. http://aroundthewriterstable.com/storycamp/

February 13-16, 2020: San Francisco Writers Conference (San Francisco, CA) At this writers conference, you can expect over 100 presenters, which will be editors, literary agents, and bestselling authors. https://www.sfwriters.org/2020-conference/

February 21-23, 2020 Asheville Christian Writers Conference (Asheville, NC) The Asheville Christian Writers Conference will offer one-on-one mentoring, writing workshops, and discussion groups. https://ashevillechristianwritersconference.com/

 

March 7, 2020: Atlanta Writing Workshop (Atlanta, GA) The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/

March 20, 2020: Kentucky Writers Conference (Bowling Green, KY) This writers conference offers workshops put on by the bestselling authors and educators in the SOKY Book Fest. https://sokybookfest.org/programs/ky-writers-conference/

March 28, 2020: Kansas City Writing Workshop (Kansas City, MO) At this writing workshop, you can learn about how to write queries and pitches, what you can do to market yourself and your books, and more. https://kansaswritingworkshop.com/

April 2-4 2020: Las Vegas Writers Conference (Las Vegas, NV) At the Las Vegas Writers Conference, writers can meet and learn from some of the greatest agents, authors, and professionals in publishing. https://lasvegaswritersconference.com/

April 3-5, 2020: The Muse & the Marketplace Writers Conference (Boston, MA) Here you’ll find over 130 interactive sessions led by authors as well as a happy hour session where you can network with agents, publishers, and authors. https://museandthemarketplace.com/

April 4, 2020: Get Published in Kentucky Workshop (Louisville, KY) The Get Published in Kentucky Workshop is essentially a full day of classes and advice that are designed to help you get your books published. https://kentuckywritingworkshop.com/

April 18, 2020: North Carolina Writers Workshop (Charlotte, NC): At the North Carolina Writers Workshop, you can gain all of the information you need to get your work to the publishing phase. https://carolinawritingworkshops.com/

April 25, 2020: Seattle Writers Conference (Seattle, WA): The Seattle Writers Conference aims to provide participants knowledge that can help them get their books published. https://theseattlewritingworkshop.com/

April 25, 2020: Michigan Writers Conference (Detroit, MI) At this writers conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/

April 30-May 2, 2020: Northern Colorado Writers Conference (Fort Collins, CO): The Northern Colorado Writers Conference will hold workshops, sessions, and four-hour master classes to inspire authors. https://northerncoloradowriters.com/Conference

May 2, 2020: Missouri Writers Guild (Cape Girardeau, MO) The Missouri Writers Guild offers market information, contests, and networking opportunities for writers. https://missouriwritersguild.org/

May 7-9 2020: Storymakers Conference (Provo, UT): The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. http://ldstorymakersconference.com/

May 8-9 2020: Washington Writers Conference (North Bethesda, MD): At the Washington Writers Conference, there will be one-on-one pitch sessions with literary agents from New York, Boston, and DC. http://www.washingtonindependentreviewofbooks.com/index.php/page/2020-washington-writers-conference

May 15-17, 2020: PennWriters Conference (Pittsburgh, PA): The PennWriters Conference offers three days of workshops, panels, networking opportunities for current and aspiring writers. https://pennwriters.org/

June 13, 2020: Tennessee Writers Workshop (Nashville, TN) Writers can learn the ins and outs of getting their works published at this conference. https://tennesseewritingworkshop.com/

June 14-19, 2020: Santa Barbara Writers Conference (Santa Barbara, CA) At the Santa Barbara Writers Conference, writers can enjoy six days and nights of over 30 writing workshops, speakers, and agents. https://www.sbwriters.com/

June 22-28, 2020: Minnesota Northwoods Writers Conference (Bemidji, MN) This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/

July 26-July 31, 2020: Napa Valley Writers Conference (St. Helena, CA): At the Napa Valley Writers Conference, writers can participate in small workshops related to poetry, fiction, or translation that meet for two hours daily over a five day period. http://www.napawritersconference.org

June 27, 2020: The Writing Workshop of Chicago (Chicago, IL) The Writing Workshop of Chicago gives writers the opportunity to pitch editors and literary agents and get their questions answered. https://chicagowritingworkshop.com/

July 30-August 1: Mendocino Coast Writers Conference (Mendocino, CA): At this conference, writers can participate in morning workshops that related to various genres. http://mcwc.org/

August 19-22, 2020: Killer Nashville Writers Conference (Franklin, TN) Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.newpages.com/writing-conferences/killer-nashville

October 23-25, 2020: La Jolla Writers Conference (San Diego, CA) At the La Jolla Writers Conference, writers can attend two types of classes: 50-minute lecture sessions or  110-minute workshops. https://lajollawritersconference.com

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below. Tell us about your book! Follow Lorenz on Twitter @aBookPublicist

How the New York Times Selects Books for Review for 2020

New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process

by Scott Lorenz Westwind Communications

As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. Check out the 2020 rate sheet here.  

 

If your book gets on the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light onto this very common question. Check out the terrific story here.

“We love the publishing industry and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review

She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover. 

 

“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.

Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.

 

All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press. 

 

You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful. Keep up with their latest reviews by following Pamela Paul on Twitter at: @PamelaPaulNYT

If you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
229 W. 43rd Street
New York, New York 10036
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.

The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice which must be heard, it stands a chance and is certainly worth sending in. 

Final Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process

You can also watch an hour-long interview with C-SPAN’s Book TV and  New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. 

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist

Book Publicity Who Needs It? 127 Reasons to Go Get It!

By Scott Lorenz
Westwind Communications

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

Authors will often wonder what book publicity is all about and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.

  1. An agent will ‘discover’ your book and offer to represent you.
  2. Publicity is Free. Advertising costs money.
  3. Your book marketing will spark ideas for new offerings.
  4. You’ll get good (WOM) word of mouth advertising.
  5. You’ll become the go-to author the media seeks out.
  6. You’ll get new business because of all the publicity.
  7. You’ll create positive energy generating more good book ideas while book marketing
  8. Book publicity success will lead to loyal employees.
  9. You’ll be a more driven, optimistic, and secure author.
  10. Other authors will be blown away by your book publicity.
  11. Book publicity will pay off because you’ll be able to work less.
  12. Your book will inspire you to create another product or service.
  13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’
  14. Readers will become loyal to you and demand you write more!
  15. Demand for your services allow you to raise your prices.
  16. Third party media endorsements will result in new business, speaking engagements.
  17. Media stories about you will help your website show up first on internet searches.
  18. Celebrities will be reaching out to you to learn more about your book.
  19. Those who previously never paid attention to your book want to be your friend.
  20. Random strangers come up to you and remember you as an author they saw on TV.
  21. Your Amazon.com orders will skyrocket.
  22. Your book publicity will help you create a name for yourself in politics.
  23. New found ‘fans’ will ask you for your autograph.
  24. Your book promotion will turn into sales.
  25. The online ads for your books will lead to sales and consulting deals.
  26. You’ll get more inquiries for your business or practice.
  27. Your book marketing will spread across the Internet
  28. Your employees will be proud of working with you.
  29. Legislation that you initiate or inspire gets enacted.
  30. When the economy gets tough, your book will keep you thriving.
  31. You’ll be invited to prestigious events
  32. Customers will gladly buy your book.
  33. Book buyers will ask for your book in stores.
  34. You can charge a higher price for your books
  35. Since people are pre-sold about you and your book they’re predisposed to work with you.
  36. Book publicity is more credible and therefore more believable than a paid ad.
  37. Media outlets will reach out and offer your book more free publicity.
  38. You may have the opportunity to write a syndicated column about your book
  39. You may get paid keynote speaking engagements.
  40. Book deals will come to you.
  41. Your book will be purchased by a major company for promotional purposes
  42. Your compensation as an author will grow over time.
  43. Book publicity will help you become well-known in your specialty.
  44. You’ll get your own TV or Radio show.
  45. Those who were skeptical about your book now own it.
  46. Big-name media outlets will feature your book.
  47. You’ll make $$$ speaking about your book.
  48. Your book publicity will help you brand yourself.
  49. Major magazines will feature you and your book on their front covers.
  50. Your book will become so popular that it’ll be time for you to host a radio show.
  51. Framed articles about you and your book will decorate your office
  52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.
  53. Well-known personalities will endorse YOU!
  54. Your book promotion will pay off because you’ll buy your dream home.
  55. Your writing techniques will be taught at schools globally.
  56. Your book will create a business big enough to franchise.
  57. People will be inspired and positively impacted by your book.
  58. Significant mistakes will be prevented thanks to your work as an author.
  59. Issues you discuss during your book publicity will be taken seriously.
  60. Those who appreciate you and your book want to be in your company.
  61. Lots of money will come your way when you act as a celebrity endorser.
  62. You’ll make money when ideas from you book are licensed.
  63. Book groupies will follow all of your public appearances.
  64. You’ll be flooded with bulk book orders by organizations who love what your book.
  65. Your message becomes part of the lexicon of the language.
  66. Major stores will want to sell your book to their customers.
  67. You’ll get discounts from those who are interested in a business opportunity.
  68. Promoting your books to international markets will be possible.
  69. Your book promotion will motivate others to pursue their dreams.
  70. The cause outlined in your book will receive grant money from foundations
  71. Your family will admire your achievements and be inspired by your success
  72. Your children will be inspired by your success.
  73. Your closest friends will proudly brag about your book
  74. Book promotion will be more fun than you think!
  75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.
  76. Your book publicity success will inspire you to take better care of yourself
  77. Others will view you as an author and expert.
  78. You’ll have an edge over your competitors
  79. Your customers will see your book solidifying a positive image.
  80. Investing opportunities will come to you from venture capital companies.
  81. Your success as an author will attract experts to help you.
  82. People will take your advice to heart.
  83. Your love life will improve as a result of the fame your book publicity has brought you.
  84. Your name will be in the databases of TV & Radio producers and journalists.
  85. Your book publicity will earn you various awards and nominations.
  86. Your legacy will be as a successful author.
  87. Other authors will covet your level of success.
  88. Your book will be at the front and center at indie and big box bookstores.
  89. A commencement speech at your alma mater will be offered to you.
  90. Those who once looked down upon you as an author will now see you everywhere.
  91. Other people will become passionate about the cause your book revolves around.
  92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.
  93. You’ll make more memories with your loved ones.
  94. You’ll be a media darling and will be recommended as a “Great Interview.”
  95. Your book publicity will connect you to people you would’ve never crossed paths with.
  96. Your success as an author will give you more faith in yourself.
  97. Your book publicity will lead you to earn an honorary doctorate degree.
  98. Your debts will disappear thanks to the great results of your book marketing.
  99. You’ll be outlived by the legacy you leave as one of the greatest authors.
  100. You’ll get a ‘command’ performance by the President of The United States.
  101. An early and wealthy retirement will be your option.
  102. Words you invent for your book become household terms.
  103. Your success as an author will allow you to achieve even more than you ever thought.
  104. Your book could be turned into a movie.
  105. You could get a deal to collaborate on a new book with a well-known author.
  106. Your book will win awards at major book festivals.
  107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.
  108. Your book will be required reading at universities worldwide.
  109. People will buy your book to send to their Congressman.
  110. A book award will be named after you and your book.
  111. Your book will attract a global audience.
  112. Young children will look up to your success as an author.
  113. Aspiring authors will consider you their role model.
  114. Traveling the world and marketing a book will become your reality.
  115. Millions of people will follow you on Twitter.
  116. Cruise ships will be calling you talk about your book.
  117. The dream life of fame and fortune will now be yours.
  118. Once you’re famous and don’t need it, Banks will want to loan you money.
  119. A TV producer will want to collaborate on a new series on your book.
  120. Your side of the story will be told to the public thus helping your lawsuit.
  121. The U.S. Senate will ask you to testify about issues in your book.
  122. New laws will be passed as a result of your book.
  123. Book publicity is like a drug, the more you get the more you’ll want.
  124. Your book publicist will work for free… (Ok that’s not happening!)
  125. Marketing a book will become second nature to you.
  126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.
  127. The more book publicity you get the more publicity YOU’LL GET!

The Bottom Line:  Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

45 Top Book Awards for Authors

I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award.

Enter Book Award Contests and Become an Award Winning Author in 2019!

By Scott Lorenz
Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

You win awards you sell more products.  Jeff Bezos, CEO Amazon

Jeff Bezos at the 2016 Code Conference

Jeff Bezos at the 2016 Code Conference (Photo news.techniblogic.com

Not long ago, a business book client won a major award which caused CNN to reach out to request the book.
Most recently a major childrens’ TV show contacted me and asked to review a book after they received my press release about the ‘honorable mention’ my client’s children’s book received.

I could go on and on with examples of how pursuing and winning book awards will give you opportunities to reach out to the media, booksellers, and agents. As a book publicist, I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award-winning’ book.

Awards also create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a bookstore.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award-winning author.” Doesn’t that sound better? Of course, it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless.
Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.
Here’s a list of my Top 45 book awards worthy of your consideration. Keep in mind that links change all the time and contests come and go. Some links are for the previous year because that’s all that was available at the time of this writing.

  1. Check out the National Book Critics Circle Awards http://www.bookcritics.org/calendar/events/paul-beatty-and-joan-silber-with-introductions-by-jane-ciabattari-and-moder
  2. Entering IndieFab Awards should definitely be on your literary to-do list. https://publishers.forewordreviews.com/awards/
  3. The Man Booker Prize for Fiction boasts that the prize is the world’s most important literary award. Entry Forms are due in March and Finished Books are due in June. http://themanbookerprize.com/fiction
  4. Find out how your book can earn a Hugo Award and check out science fiction’s most prestigious award details http://www.thehugoawards.org/about/
  5. Strive to be nominated and win the Nobel Prize in literature. Who can nominate? Professors of literature and of linguistics at universities and university colleges to name a few. (Another reason it pays to keep the ties to your alma mater!) http://nobelprize.org/nobel_prizes/literature/nomination
  6. See how to submit your book for The Edgar Allan Poe Award, “The Edgar.” http://www.mysterywriters.org/?q=Edgars-Info
  7. The Pulitzer Prize will reopen for new entries in December. http://www.pulitzer.org/how_to_enter
  8. FT/Goldman Sachs Business Book of the Year. http://www.ft.com/intl/management/business-book-award
  9. The National Book Award by the National Book Foundation. Learn how to submit your book here http://www.nationalbook.org/nbaentry.html
  10. Enter Dan Poynter’s Global eBook Awards. Don’t miss this important e-book only award. http://globalebookawards.com/
  11. The Deadline for the Autumn House Press award for poetry, fiction and non-fiction is late June. Check it out here https://www.autumnhouse.org/submissions/
  12. Poets & Writers has nice list of writing contest, grants and awards. Check it out at: http://www.pw.org/grants
  13. Enter to win the Hemingway Foundation/PEN Award. Click for more details http://www.pen-ne.org/hemingway-foundationpen-award/
  14. Find out how to make it on the Indie Next List to win an Indies Choice Book Award http://www.bookweb.org/indiebound/nextlist/view
  15. Get your book recommended for The Discover Great New Writers award http://www.barnesandnobleinc.com/for_publishers/discover_program/discover_program.html
  16. The Nautilus Book Award seeks books that make a difference and inspire. http://www.nautilusbookawards.com/
  17. Here’s a service where you can enter several book festivals at the same time for about $50 per festival. This is absolutely the best idea. I’ve used this several times. One entry form, one payment, two books, ten plus book awards spread out over a year. Just do it. http://bookfestivals.com/multiple-entry-form/
  18. The National Indie Excellence Book Awards competition selects award winners and finalists based on overall excellence of presentation in dozens of categories. Created especially for indie and self-published authors. Deadline is March. http://www.indieexcellence.com
  19. Have you written a business book? The Axiom Business Book Awards celebrate excellence in business book writing and publishing by presenting gold, silver and bronze medals in 20 business categories. http://www.axiomawards.com/66/how-to-enter
  20. The non-profit Independent Book Publishers Association’s Benjamin Franklin Awards are now in their third decade of awarding excellence in book publishing in 55 categories. All entrants receive direct judge feedback–unique in the industry. http://ibpabenjaminfranklinawards.com/
  21. USA Best Book Awards has a ten-year plus track record of honoring and promoting books to the national and international community. The contest is sponsored by American Book Fest, which focuses on mainstream, independent, and self-published books. http://www.americanbookfest.com/2019bestbookawards.html
  22. Reader Views Annual Literary Awards were established to honor writers who self-publish or who were published by small presses or independent publishers. http://readerviews.com/literaryawards/
  23. Amazon Kindle Scout. Submit your new, never-before-published, English-language book of 50,000 words or more to Kindle Scout and be considered for a publishing contract with Kindle Press in 45 days or less. https://kindlescout.amazon.com/help?topicId=AP72QR5GUKEQS
  24. Writer’s Digest Self-Published Book Awards. Whether you’re a professional writer, a part-time freelancer or a self-starting student, here’s your chance to enter the only self-published competition exclusively for self-published books. One winning entry will receive $8,000 with nine first-place winners who’ll receive $1,000 each. Early Bird deadline is April 1, 2019. http://www.writersdigest.com/competitions/selfpublished
  25. Readers’ Favorite Awards receives submissions from independent authors, small publishers, and publishing giants like HarperCollins and Simon & Schuster, with contestants that range from the first-time, self-published author to New York Times best-selling authors. https://readersfavorite.com/book-reviews.htm
  26. Romance Writer of America promotes the interests of career-focused romance writers by sponsoring awards that acknowledge excellence in the romance genre. RWA sponsors: “The RITA” for published romance fiction novels and “The Golden Heart” for unpublished romance fiction manuscripts. https://www.rwa.org/Online/Awards/Online/Awards/Awards.aspx?hkey=36720e5f-ac35-40e6-8311-22d3816567ad
  27. Epic eBook Awards by The Electronic Publishing Industry Coalition (EPIC) annually recognizes the best ebooks in many categories. (Books may also have been be released in print editions.) The awards were previously known as the “Eppies” http://www.epicorg.com
  28. Rubery Book Award is the longest established book award based in the UK for independent and self-published books. “The key to our success is having a keen eye for quality from distinguished and reputable judges.” First prize is $1,500 and the winning book will be read by a top literary agent. http://www.ruberybookaward.com/
  29. The Eric Hoffer Award for independent books recognizes excellence in publishing with a $2,500 grand prize and various category honors and press type distinctions. To enter, a book must be from an academic press, small press or self-published author. http://www.hofferaward.com/
  30. Next Generation Indie Book Awards. Thousands of dollars in prize money. Finalists and Winners receive a list in the Next Generation Indie Book Catalog distributed to thousands of book buyers, media and others. Plus the top 70 books will be reviewed by a top New York Literary agent for possible representation. http://www.indiebookawards.com/awards.php
  31. The International Book Awards (IBA) are specifically designed to be a promotional vehicle for authors and publishers to launch their careers, open global markets and compete with talented authors and publishers throughout the world. Winners get an extensive public relations campaign, social media promotion and more. http://www.internationalbookawards.com/
  32. The Literary Classics Book Awards and Reviews were created to help authors gain recognition for their work and to help parents find the best in literature for children and young adults. http://www.clcawards.org
  33. The Scotiabank Giller Prize. A $100,000 grand prize and $10K (CDN) to each of the finalists. To be eligible, a book must be a first-edition, full-length novel or short story collection, written by a Canadian citizen or permanent resident of Canada. The publisher must enter. Sorry, no self-published books. http://www.scotiabankgillerprize.ca/
  34. The Digital Book Awards celebrate quality and innovation in digital content. Each year, award winners and finalists in fifteen categories illustrate the cutting edge of digital publishing, showcasing creative approaches to design, technology integration and e-reading experiences. http://digitalbookworldconference.com
  35. The Feathered Quill Book Awards accept submissions from all size publishers and work very hard to honor and publicize the winners (there’s a link to a testimonial page on the awards page – read what past winners have to say). https://featheredquill.com/feathered-quill-book-awards/
  36. Shelf Unbound Magazine’s Best Indie/Self-Published Book Competition honors more than 100 indie/self-published books. In addition to $1,500 in cash prizes, they’ll feature the winner, five finalists, and more than 100 “notable” books in the December/January issue of Shelf Unbound. Any independently published book in any genre in any publication year is eligible for entry. Entry fee is $100 per book. The competition also includes the Pete Delohery Award for Best Sports Book, open to fiction and non-fiction sports-related books. http://www.shelfmediagroup.com/pages/competition.html
  37. Chanticleer International Book Awards — Grand prize winner receives $1,000 cash plus other awards. More than $30,000 cash and prizes awarded each year. 15 genres including the CYGNUS for SciFiction, M&M for Mystery & Mayhem, Somerset for Literary, etc.  http://www.ChanticleerReviews.com  Several of our winners have received major publishing deals (6 figures) and two have had their works optioned for film.
  38. The Royal Dragonfly (all genres) and Purple Dragonfly (children’s books) Book Awards are prestigious national book contests recognizing exceptional authors for excellence in writing and a Story Monsters Approved! (children’s books) book must inspire, inform, teach or entertain, and adhere to rigorous standards of excellence. https://www.dragonflybookawards.com
  39. The Kirkus Prize is one of the richest literary awards in the world, with a prize of $50,000 bestowed annually to authors of fiction, nonfiction and young readers’ literature. https://www.kirkusreviews.com/prize
  40. The Independent Author Network IAN Book of the Year Awards, an international contest open to all authors with 35 fiction and non-fiction categories. Winners are eligible to receive a share of cash prizes exceeding $6,000 USD. An Outstanding Book (category winner) will be awarded in each category with recognition of Finalists. Six outstanding titles will be named the Books of the Year. Winning books will be shared at the IAN Facebook page with over 120,000 fans and 575,000 followers at twitter. http://www.independentauthornetwork.com/book-of-the-year.html
  41. The Chautauqua Prize for authors is $7,500 plus travel and expense for a short summer residency. Full-length books of fiction and narrative/literary nonfiction are eligible. Self-published books are not eligible. In general, cookbooks, self-help books (including inspirational literature), reference books, picture books, graphic novels, or children’s books are not eligible. http://chq.org/general-information
  42. Mom’s Choice Awards® is recognized in over 55 countries around the world for setting the benchmark of excellence in family-friendly media, products and services. If you have a children’s book or family-friendly book then this is a terrific award to pursue. https://www.momschoiceawards.com
  43. Book Excellence Awards – With over $30,000 in grand prizes in media and        marketing services, the Book Excellence Awards has helped honorees increase their book sales, garner attention from film producers, receive distribution in book stores and increased their visibility and media attention. https://www.bookexcellenceawards.com
  44. Established in 2013, the Beverly Hills Book Awards® competition is judged by experts from all aspects of the book industry, including publishers, writers, editors, book designers and professional copywriters. Contest winners and finalists are determined based on “overall excellence of presentation – a synergy of form and content” over a wide range of genres. They accept fiction and non-fiction books in a wide range of topics and categories including mystery, romance, business, self-help, memoirs, inspiration, and many more.  http://www.beverlyhillsbookawards.com/
  45. Lucy McCarraher is on a mission to get more women to write and publish their business books. Check out the Business Book Awards (deadline 31st December 2019) Aspiring women authors can find out more at: http://www.abookofonesown.co.uk/challenge.

Author Kelly K. Lavender read this very article about the value of book awards and said this. “I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. For those that don’t know, the high-profile Readers’ Favorite competition attracts celebrities and New York Times Best-Selling authors. Thanks, Scott for penning that piece! What a game-changer!”

The Bottom Line: Book awards do matter. Enter a few and become an “award-winning author.” As Hockey great Wayne Gretzky said, “You Can’t Score Unless You Shoot!”  Get to it and let me know how it goes. If you know of another book award I should check out, please send me the details.
 
About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at http://www.The-Book-Publicist.com

 

 Book Marketing Video Westwind
http://youtu.be/bTsTCKjLxc8

Hollywood Movie Producers Offer Tips to Authors

By Scott Lorenz
Westwind Communications

“Having an agent skilled in negotiations, rights, and contracts would clearly be beneficial, but even more important is having an agent who believes in you as a writer.”         Peter Miller, producer of  Helter Skelter, Citizen Jane, Kill the Irishman, The Mona Lisa Myth, and Goodbye Miss 4th of July

Find out what movie producers have to say about turning your next book into a cinema worthy masterpiece.

Many writers dream of writing a book that turns into a movie. If your goal is to turn a novel or memoir into a silver screen success, be prepared for some hard work. After all, movie producers are selective and only the right stories make their way to the big screen. The reality is that very few books even get considered for movies. Fortunately, however, turning your book into a movie is not impossible.

To help you understand just what it takes to get your book noticed and turned into a movie, it only makes sense to share some advice from movie producers. Let’s take a closer look at what reputable movie producers have to say to authors who are on a mission to write books that make it to Hollywood.

“The older I get, the more I look at movies as a moving miracle. Audiences are harder to please if you’re just giving them special effects…but they’re easy to please if it’s a good story.” – Steven Spielberg, academy award winning producer of movies such as E.T., Jaws, The Color Purple, and Schindler’s List.

 Spielberg’s quote illustrates just how important it is for you to ensure you have a good story. An average story cannot get spruced up with some special effects and make it to the big screen. Books with high concepts are typically the ones that turn into movies. These books feature striking ideas that can be easily communicated.

“I think the biggest mistake people make when they’re trying to sell an idea is keeping it too narrow,” Sullivan said. “It speaks to such a small demographic that there’s no way that it can be financially successful. Creatives become so attached to their ideas that they’re afraid to make it bigger, because they think it waters it down. But it doesn’t. It actually gives you a better chance for a sale. The broader and more commercial your idea, the bigger audience you can speak to, the better.” -Jamie Primak Sullivan, executive producer for a brand new movie called Breaking In.

Sullivan explains that while working on a horror movie called Fear Followers, she realized that pitching a U.S. movie that captured Americans’ fear obsession could be successful. However, Sullivan knew that incorporating the way the characters use technology could make the movie more appealing to the global market and increase its chances of selling.

The moral of the story is that when you’re writing a book that you hope to be movie ready, search for ways to make your idea resonate with a large demographic. If your book could only capture the attention of a select group of people, it won’t make it to the big screen.

“Selling a great idea to Hollywood most often starts with effective feedback from a person who understands what top decision makers are looking for.” -Regina Romain, producer of Troy the Train of Car City, Judge Alex, and Cristina’s Court

Romain knows what it’s like to be a writer with the hopes of selling a book to Hollywood. She states that most writers want to hear “That’s nice, honey. Your story could be a Hollywood movie one day.” The truth is that this type of feedback does not show you how you can improve or sell your story. If possible, you should work with an agent with ties to the movie industry who can provide you with effective feedback.

“Human stories have always moved me. I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.” -Jonathan Sanger, producer and director, known for The Elephant Man, Chapter and Verse, Flight of the Navigator, and Vanilla Sky.

Sanger is one of my clients so I know that he is specifically interested in people and what makes them unique. When writing a story for Hollywood, remember this: Ensure there are characters that can evoke emotions in your audience because they’ve overcome adversity, opened up about a serious illness, or saved someone’s life. Focus on your characters and things like their incredible achievements or heroic acts.

In Sanger’s film, Marshall, Chadwick Boseman plays Thurgood Marshall, the first African-American Supreme Court Justice. The film focuses on State of Connecticut vs. Joseph, one of the first cases of Marshall’s career that involves a chauffeur being accused of rape by his white employer. It showcases how Marshall overcame the daily challenges of working in the Supreme Court and inspired others.

Check out Sanger’s book, Making the Elephant Man: A Producer’s Memoir which offers an insider’s look at the creation of one of the first ever indie films. It can provide you with some valuable insight into what it takes to turn your book into a movie. View the trailer here.

“Having an agent skilled in negotiations, rights, and contracts would clearly be beneficial, but even more important is having an agent who believes in you as a writer.” Peter Miller, producer of Helter Skelter, Citizen Jane, Kill the Irishman, The Mona Lisa Myth, and Goodbye Miss 4th of July

In Miller’s book, “Get Published! Get Produced! A Literary Agent’s Tips on How to Sell Your Writing,” he focuses on why it’s crucial to work with an agent. Miller explains that if you find an agent to represent you, you should ask yourself whether the individual only seems interested in your specific project or whether they’ll work with you to develop your career. He states that success in this field is very difficult but those who make it, make it big. Check out Millers most recent book Author! Screenwriter!

“Find something you enjoy and do it. The money will somehow take care of itself.”-Alan Trustman, writer, lawyer, and producer who is best known his books-to-movies, The Thomas Crown Affair and BULLITT staring Steve McQueen.

In an interview, Trustman, another one of my clients, discussed the importance of passion for writers. You have to really want to turn your book into a movie and pour your heart and soul into your story and efforts to get it noticed.

Here are some resources that may help you take your book to Hollywood:

1. How to Turn a Book Into a Movie, Script Magazine

https://www.scriptmag.com/how-to-turn-a-book-into-a-movie

2. The Power Of Theme: Turning Books Into Movies, Writer’s Digest

https://www.writersdigest.com/editor-blogs/there-are-no-rules/craft-technique/the-power-of-theme-turning-books-into-movies

3. Books Turned Into Movies, Newsday

https://www.newsday.com/entertainment/books/books-turned-into-movies-1.3596896

The Bottom Line: Writing a book that’s worthy of Hollywood’s attention takes a great deal of time, effort, and dedication. Don’t give up as you may just be the author of the next popular flick.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Top Writers’ Conferences for 2019 by Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Book Marketing

“Most authors love to share the latest tips and techniques about writing and publishing and there’s no better place to meet authors than at writers’ conferences.” Scott Lorenz, Book Publicist

Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer's conference today.

Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2019 for your consideration

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
 
The Bottom Line: Make a commitment to attend at least one writers’ conference in the coming months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  and check out great articles for authors about book marketing at Book-Publicist.com or contact Scott Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How to Get More Book Reviews

By Scott Lorenz
Westwind Communications

As a book publicist I’ve read a few thousand book reviews and have written a few dozen myself.  I have a pretty good idea about how to write a book review that is helpful to potential readers and buyers of a book. Authors have a difficult time getting people to write a review because their fan base of readers don’t have time or most likely don’t know how to write a review. So, here it is. Hand this to anybody who says, ‘I just don’t know how to write a review.’

Before you pick up a pen, ask yourself these questions:

  • How did the story affect you?
  • Did it make you laugh, cry?
  • Did it affect the way you think about family, spouse, or life in general?
  • Would you recommend it to others?
  • Would you by it as a gift for events such as graduations, birthdays, etc?

 
Here’s What Makes A Good Book Review

  1. In general, you are trying to help someone determine if they should buy the book. “It needs to give a clear reason for someone to want to read or avoid the book in question. Narrowing the potential audience is also helpful,” says Ross Rojek, editor and publisher of the San Francisco Book Review.
  2. Talk about your impression of the book. “For fiction reviews, brief plot summaries. You don’t need details about every character and every event. For non-fiction, say what the book’s premise is and whether it fulfills that,” says Debra Englander, former acquisitions editor for Wiley Books.
  3. Include qualifications or relevant background about the author. “Include information about author – reputation, qualifications, etc, — anything relevant to the book and the author’s authority,” says Bill Asenjo, award-winning freelance writer. For example, a lawyer should be able to write a good courtroom thriller, but not a book on sewing.
  4. Provide a short example from the book. “One good phrase or sentence that encapsulates the book is easy to promote,” Rojek explains. “Be mindful not to give away the ending!”
  5. Who should buy this book? “Do compare similar products,” Amazon’s tips on writing reviews states. For example, “If you liked Harry Potter you’ll love this book” or, “If you are into current news events, this book is for you! It’s perfect for middle school children and older.”
  6. Talk about what kind of reader this book is for. “Summarize some of your thoughts on the book by suggesting the type of reader you’d recommend the book to,” children’s author Luisa Plaja told BookTrust. If this is a great gift book for the recent college graduate or pregnant Moms then say so!
  7. Did the book live up to expectations? Does it deliver on the title? If the book title is “How to Build a House?” Does it in fact tell you how to do it? “Describe what the book does well and what it does poorly (and why), but it should also explain who would value the book,” said Dr. Eric Russell, book reviewer and English Language and Literature professor.
  8. Be sure to create a snappy title for your review. Perhaps one with a key word that would help someone find your review about the book. Using the house theme again:  “If You Want to Build A House, THIS Book with Tell You How!”
  9. Add the stars on a scale of 1-5 with 5 being great. “A five-star review should be for a book that has everything: good writing, good-editing, and a story that makes you want to read it again and tell your friends about,” Neal Wooten, author and managing editor of Mirror Publishing, advises in his article on HuffPost.

 
What Not To Do:

  1. “Be honest, but not overly critical,” Englander warns, “If a reviewer is especially nasty, readers wonder if he/she had a personal agenda.”
  2. Don’t lose focus on what you’re reviewing. “Review the book you read – not the book you wish the author had written,” Asenjo cautions.
  3. Don’t describe your seller or shipping experience,” Amazon urges. Don’t comment on the fact it arrived late or the book was damaged. The author has no control over that and nobody cares.
  4. Don’t review books by your friends or enemies,” suggests Rebecca Skloot, a previous vice president of National Book Critics Circle. Doing this doesn’t provide you any real practice on writing a review and doesn’t help anyone. Keep your intentions as a reviewer in check.
  5. Don’t use a book review as an excuse to show off your writerly voice,” recommends Ann Finkbeiner of The Open Notebook, board of directors and regular reviewer for The New York Times Book Review and The Wall Street Journal. A review’s purpose is to evaluate a piece of text and create discussion with other readers. If you want to showcase your writing ability, start a blog.

Bottom line: Authors, want reviews? Ask your readers to write one! Readers, don’t know how to review? Follow the guidelines above to ensure the creation of a helpful review for future readers!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Check Out These 27 Fan Fiction Sites for 2019

 

“Ever thought about writing fan fiction? Many authors started out writing on fanfic sites.”

Anna Todd started writing fanfiction on her phone, published chapters to Wattpad, then after garnering 1 million+ views she was pursued by numerous literary agents. Fast forward five years, her story AFTER is a Simon & Schuster NY Times bestseller and Ann Todd is making millions.

Amanda Hocking started out writing fan fiction and she was signed to a multimillion-dollar book deal.  Erika Leonard, aka E.L. James discovered Fan Fiction in August 2009. Taking a stab at fan fiction under the pen name Snowqueens Icedragon has certainly served James well. The fan fiction morphed into the Fifty Shades of Grey series and movies which as of December 2018 give her a whopping $150,000,000 net worth.

Convinced yet about the value of writing on FanFiction sites? Before you dive in check out my list of top 27 fan fiction sites and see where your work could fit in and most importantly stand out.

  1. Commaful: For a different flavor of fanfiction, visit Commaful. This site takes a new and exciting spin on fanfiction, offers a unique picture book format and is ideal for shorter works.
  2. Quotetv: While Quotev is a fan fiction site that offers a wide variety of fan fiction categories for readers to choose from, it’s also a platform that gives writers the opportunity to post their original poems, stories, and quizzes.
  3. FictionPad: Established in 2013, FictionPad is a great option for anyone who spends a lot of time on their mobile phone. It makes it easy to read stories without being signed in on a desktop, tablet or smartphone device because it is well optimized for all screen sizes.
  4. TONFA: TONFA is a purely Naruto centric website. It features a comprehensive archive of Naruto fanfiction. Users can read fanfiction on this site or submit their own.
  5. MediaMiner: MediaMiner brings together those who are interested in reading and writing fan fiction. The three major sections of this site include fan fiction, fan art, and anime.
  6. Mrs. Darcy’s Story Site: Do you love Jane Austen and Pride and Prejudice? If so, Mrs. Darcy’s Story Site was made for you. It’s a platform for you to write and read stories based on this popular novel.
  7. One Direction Fan Fiction: If you are a huge fan of One Direction, you’ll be pleased to find out there’s a website dedicated to One Direction fan fiction. This site offers categories such as action, romance, drama, mystery, and many others.
  8. Percy Jackson FanFiction: Percy Jackson Fan Fiction was made for fans of the legendary Percy Jackson. It offers a variety of Percy Jackson story remixes to read and can allow you to write your own remix. All Percy Jackson stories on this sites are subject to votes and comments from fans.
  9. Good Reads: With over 18 million users, members of the site can share their work, about 400 of which are fan fiction. The most popular books are inspired by Twilight, Harry Potter, and Naruto.
  10. FanFiction is considered to be world’s largest fanfiction archive on the web. The site launched in October 1998 and currently has well over 2 million users. The most popular sections on FanFiction are Harry Potter (675,000 titles), Twilight (215,000 titles), and Lord of the Rings (51,000 titles).
  11. FictionAlley Founded in 2001, the site boasts over 60,000 registered users. Also, in 2006, FictionAlley launched HarryPotterWiki, which was the first wiki to blend information about the Harry Potter book series’ characters, places, magic and things, with fan theories, stories, art, videos and music.
  12. Wattpad: Based in Toronto, Wattpad’s monthly audience is over 10 million readers. Every minute, the site connects more than 10,000 readers with a new story. Wattpad is more about fanfic driven by celebrities and comics. There are over 100,000 stories about One Direction. You can also find fanfic about Selena Gomez, Taylor Swift, or Zac Efron.
  13. Internet Archive: Internet Archive is a non-profit digital library. The Internet Archive allows users to download digital material, but also to upload their own.
  14. Fan Works, Inc.: This site launched in 2003 and while Twilight and Harry Potter are the most popular categories, be sure to check out fan fiction inspired by The Outsiders and Hitch-Hiker’s Guide to the Galaxy.
  15. Archive of Our Own: Archive of Our Own is a project founded and operated by the Organization for Transformative Works. It’s a non-profit, non-commercial archive for fan fiction of all formats, including writings, graphic art, videos, and podcasts. Currently, there are over 170,000 users.
  16. Asianfanfics: Asianfanfics is mostly about Asian characters and topics that often revolve around Asian culture. One-shot fanfiction, which is characterized as stories no longer than one chapter, is very popular on Asianfanfics, with over 35,000 stories listed in the category.
  17. Tumblr: You can stay logged into your favorite network and search for new, fresh fanfiction; it’s just a matter of using the right tag to search the posts, and finally picking up Tumblr posts you want to follow. Try searching #fanfic, #fanfiction, or any book title you’re a fan of and read what Tumblr has to offer.
  18. FicWad: FicWad is an archive of both fanfiction and original work, launched in 2005 and managed by K&D Lynch. The site is currently in beta stage, but you are able to read the stories even if you are not a registered user.
  19.  Twilighted: Twilighted calls itself all-inclusive, high-quality Twilight fan fiction. Founded in 2008, the site already has a large following. The most popular, and arguably most interesting category is AU-Human: stories in which all the vampires are humans.
  20. Feed Books: Feed Books features works uploaded by the site’s users into its Original Books section. You can easily upload any of the 800 fanfiction pieces to a book application or an e-reader, as they are available in mobi (Kindle), epub and pdf formats.
  21. Deviant Art: There are 176,092 deviations for fanfiction, grouped in 6 categories: drama, general fiction, horror, humor, romance, and sci-fi. The most popular one, however is Not in Harry Potter, with quotes and words that should be included in Harry Potter books – but aren’t.
  22. Harry Potter Fan Fiction: This site is obviously for the Harry Potter fans of the literary world. Founded in 2001, this site has a large inventory with over 78,000 stories and receives over 50 million hits per month! The site’s filtering options make it easy to target exactly what you’re looking to read.
  23. Lord of the Rings Fanfiction:  With 4,936 members, this fan fiction site dedicated to Lord of the Rings offers well over 4,400 stories, which you can sift through by author, title, or category.
  24. Fiction Press: This is the fanfiction site for all things sci-fi and fantasy. One unique attribute of Fiction Press is that there are many dedicated communities of authors on the site who help edit and encourage the work of one another.
  25. Mibba: Mibba is a community that welcomes fan fiction and utilizes forums for help with writing and connecting with people who have similar viewpoints.
  26. Sugar Quill: This Harry Potter fan fiction site favors the Harry and Ginny love match, as well as the Weasley family in general. The site was founded in 2001 and is very well organized and easy to navigate. It also has a page of daily affirmations, lest you forget.
  27. Kindle Worlds. An Amazon publishing platform that lets authors sell fan fiction based on properties like Gossip Girl, Pretty Little Liars and Vampire Diaries. Amazon Publishing retains the rights to the works and sets prices. There are strict parameters and limited offerings but Kindle Worlds pays fan fiction authors a royalty of 35 percent for works of at least 10,000 words, and a royalty of 20 percent on works between 5,000 and 10,000 words. The authors of the original properties also get royalties.

Bonus:   http://www.archiveofourown.com. It’s a growing fanfiction archive that’s almost as big as www.fanfiction.net and www.deviantart.com right now.

The Bottom Line:  I encourage you to post on fan fiction sites and take your writing to the next level. Reach out to new readers, get feedback from others and fine-tune your craft. You never know, it might be the start of something big!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Listen Up! Your Book Needs an Audiobook!

Audiobook ACX, Audible, Findaway Voices,

Authors – It’s never been more easy and affordable to get an audiobook for your book. I encourage you to explore these options ASAP. Scott Lorenz, Book Publicist

Audiobooks are quickly becoming a popular method of “reading,” with estimated revenue reported at $2.5 billion for 2017 and up 22.7% for 2018 according to Publisher’s Weekly. Busy readers are opting to listen to their favorite books while jogging, driving, and even washing the dishes—usually on their smartphones. Most listeners are under the age of 45, but the numbers are increasing. As an author with a published book, you need to get in the game.

A lot goes into making an audiobook: you need a narrator, a sound technician, a good place to record, and distribution for the finished product. While hiring your own technician and recording studio can cost a lot, there are other ways— even free ones— to produce your own audiobooks.

Here are your options:

Complete marketplace production: This is probably the easiest and most cost-effective way to produce an audiobook. These marketplaces connect authors with narrators, engineers, recording studios, and others capable of producing a finished audiobook. Currently, the most popular is ACX, but more are popping up.

ACX has a “Royalty Share” option, in which the narrator does the reading with no fees in exchange for a cut of the royalties. It’s no upfront cost to the author and distribution is through top retailers Audible, Amazon and iTunes. The downside is ACX /Audible claims distribution rights to your book for seven years.

Voice actor Thomas Miller, who narrates books for author Frederick Dodson, has a love/hate relationship with ACX/Audible. “You almost need to use them because they control so much of the market,” he says. “But, as both an author and narrator, if you have other pipelines of distribution, you should think long and hard before you lock your book up for Seven. Long. Years.”

Other options are quickly popping up. New York Times best-selling author Colleen Gleason used ACX for the six books in her Heroes of New Vegas series. She was happy with her narrator and found the ACX interface easy to use. But when it came time to make audiobooks for her new Stoker and Holmes series, both she and her narrator switched to Findaway Voices.

Findaway Voices offers the same services as ACX but upfront costs average $1000-$2000 for a 50K word book, or about $250 per reading hour for the narrator. The royalties are all yours and you aren’t locked into a contract of years, except with their distribution through Audible.
“I had such a good experience with Findaway, and they have such a broad distribution system that I ended up moving all of my six Heroes of New Vegas books to that platform as well,” says Gleason. “Audiobook usage is on the rise and users are increasing in double digits each year; I decided I wanted my books to be available to as many readers/listeners as possible. So for now, I’ll continue to use Findaway Voices for any future audiobooks I do.”

Find your own narrator: Some authors prefer to have celebrities read their books, which can add to the appeal to purchasers. But just because they’re famous, doesn’t mean they are qualified. You need to find out if they have narrated a book before. For every hour of reading, there are several hours of editing work that has to be done, so you want a smooth and qualified reader. “It was learning how to read well that took some time,” says Miller. “That’s where your 10,000 hours comes in. The one thing nobody estimates properly is editing time.”

There are other places where narrators are selling their talent. A thorough Google Search will reveal some sources.  An inexpensive, although not necessarily fool-proof place to find narrators is fiverr. Some authors have found narrators through Suchavoice.

Remember, much of an audiobook’s success is tied to the narrator. Before you hire someone, listen to examples of their work, and give them a section of your own book to try. If yours is a work of fiction, pick a part with dialogue so you can see how they voice different characters. If it is nonfiction, be sure they lend the right authority to what you are trying to sell. Also, do you want a male or female narrator? Someone with a solemn voice or a perky one? These are all things to take into consideration.

Narrate your own book: William H. Coles, a prolific author, professor, and musician, has an extensive line of his own books that he narrated himself. “I believe, when possible, the best reading is by the author,” says Coles. “However, I think recording experience is necessary.” Coles has radio experience recording live air segments. He also hired the best sound technician he could find, which he attributes to his success. Coles’ most recent recording is a podcast, “Story in Fiction,” which has already surpassed 1000 downloads.

But self-recording isn’t for the faint of heart or the low-budget author. “There is a lot of time and energy spent, and I wouldn’t suggest any author lightly go through the process,” says Coles. “It’s much easier to hire a company that works with authors and/or hires an actor.”
Also, if an author is going to work alone, he or she will need an expert in distribution to get the audio books out to their market. Most of the marketplaces such as ACX and Findaway Voices have wide distribution. Kobo, Google Play and others have gotten into the audiobook market, and libraries find a large percentage of their borrowers request audiobooks now. Recently, Scribd has partnered with Waze so you can listen to your book in your car while your GPS leads you to your destination. Life has never been better for the voracious reader-on-the-fly.
Overall, making your books into audiobooks seems to be worth the effort and cost.

“The growing use of mobile devices for reading fiction makes it all worthwhile,” says Coles. Most authors would agree. The reach is even to the youngest kids. Alexa, Google Assistant and Siri will now read your books—or your children’s bedtime stories—aloud.

Amazon best-selling author Dan Milstein created an audiobook of his most recent business book Rule #1: Don’t Be #2. “With more readers turning to audiobooks, it’s a wise business investment and a great way to reach more readers who don’t have the time to sit down with a book in their hands,” says Milstein. “It makes sense to do it.”

Audiobooks stand on their own now as a medium. Forbes magazine calls audiobooks “The publishing industry’s 2018 trend.”
The Bottom Line: Authors – It’s never been more easy and affordable to get an audiobook for your book. I encourage you to explore these options ASAP. Do it now!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How an Author’s Consultant Can Cinch Your Book Deal

As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander.

Debra EnglanderDebby has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects.

Debby’s editorial service is unique. She’ll listen to your book concept and then advise you on next steps. She’ll tell you whether the idea is sound and likely to interest large publishers. If so, she will help you craft the perfect query letter to a literary agent or occasionally, directly to a publisher. Englander, who has ghost written countless successful query letters for clients, stresses that first impressions are everything and that there are a few common mistakes aspiring writers that impact their prospects. “A query letter is an art form in itself,” says Englander.

She adds, “I spend a lot of time talking with authors, agents and editors. I’m really a matchmaker, between authors, agents and publishers. Sometimes, I’ll tell someone to self-publish if the book needs to get to market quickly. On occasion, I will tell someone the book needs more work before it can be submitted. I give practical advice based on many years in the book business. I don’t want authors, especially first-timers, wasting time, money and effort and ending up disappointed.”

Hire a publishing pro to get the help you need to publish your book.

As a book marketing specialist who deals daily with the media, I learned a long time ago that a common mistake in crafting media pitch letters is making them too long. We live in the Twitter world of 140 characters or less. This has trained people to be impatient and critical of long winded introductions. The same is true of query letters to an agent. A query letter should be no more than half a page. You have to know exactly what agents want to hear, what they’re looking for. Tell them only that and end the letter right there! Keep it short, keep it sweet and you’ll be one step closer to landing an agent.

Agents are in the business of selling books. They’re not our best friends, they’re not our therapists, and they’re not our life coaches.  The best agents focus on what they do best which is generating enough excitement on a book and sell it for as high a price as possible. When you get paid, they get paid. End of story.

That’s why I like the concept of an “author matchmaker” because he or she can put the best possible spin on your book with an irresistible query letter to get an agent to pay attention. You know how to write – the author coach knows how to sell your book.

Alternatively, if you are a do-it-yourselfer then check out my article “How to Land a Literary Agent” on my blog: www.Book-Publicist.com
The bottom line: Why reinvent the wheel? Sign up with a book consultant like Debby Englander by dropping her a note at: writereditord@gmail.com

About the Author

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist.

About Debra Englander

Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts. https://www.linkedin.com/in/DebraEnglander

PR Stunts Pay Big Dividends – How TESLA and a Cowboy Author Won Our Hearts

By Scott Lorenz
Westwind Communications

PR Stunts get a bad rap because many are either ill-conceived or poorly executed. But I like them and have been involved in many successful ones.

One recent PR Stunt of note paid huge dividends when Elon Musk sent a TESLA into outer space. The car had an astronaut behind the wheel and the radio played David Bowie’s “Space Oddity” about Major Tom. Who didn’t talk about this fantastic just-for-fun extravagant stunt? It was the best one I’ve seen in years. Funny thing, nobody is really calling it a ‘PR Stunt’ but that’s exactly what it was… a beautifully executed PR Stunt. When you have a perfectly performed stunt that catches people by surprise and makes them smile, you got ‘em. The value of TESLA went up and the photos did the talking.

One very creative author I know personally pulled off a PR Stunt that even I was impressed to read about. He rode his horse into “publishing history” by becoming the first author to conduct a book signing and an e-book signing on horseback.

Author Carew Papritz, a working cowboy, rode his horse in front of a Barnes and Noble in Tucson, Arizona and digitally signed his book The Legacy Letters on his iPad in front of a cheering crowd. He made some press and history at the same time. Check out this video at: http://youtu.be/aKEsxqmzs9g

One of the keys to the success of a good PR Stunt is the mashup of two disassociated things: cars in outer space, horses in book stores and in one I did last year, hot air balloons and violins.

Violin in BalloonAs a book publicist and hot air balloon pilot I take to the skies like some people play golf. It’s my main recreation. One day I met a University of Michigan Music Student, Stuart Carlson, and asked him to join me on a balloon flight and to bring his violin. The result: 42,000+ plus views of two videos on YouTube and Facebook.  Here’s ‘Hail To The Victors’ https://www.facebook.com/HotAirBalloonMichigan/videos/10153980344308667/

How can authors benefit by using this technique? Think about the bigger picture. Don’t just focus on selling books. Think about how you can connect with readers on a personal level. Let your audience know you’re both a person and a writer. By that, I mean let your audience glimpse into your personal life. Share things that are important or interesting to you. You can share details on your website, blog, and social media outlets. Utilize your mentions on Twitter and generate conversations with your followers on a personal level. Respond to comments on your blog or on review pages of your work. By sharing more details about yourself, you’ll provoke commonalities between your fans, ultimately appealing to more people.

If you are a romance writer, share with the audience your love of cooking. If you’re a mystery writer, illustrate your travels abroad and how a visit to a particular city was woven into your book. Connect with your following on whatever level you can.  Your goal should be to reach as many new audience members as possible. To do so, dig deep into your being and ‘open up the kimono’ and show the audience who you really are, pen aside.

The Bottom Line:  PR Stunts Work!! Take a page out of Carew Papritz and TESLA’s book and appeal to your audience on an emotional level; it’ll get them to connect with you on another level and it may get them talking about you too!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Does Your First Line Grab The Reader and Hold On?

TO THE BEST OF my understandably shaky recollection, the first time I died it went something like this. – James Patterson, Private

By Scott Lorenz
Westwind Communications

MOJO If I don't Get the Book WrittenDid you spend enough time crafting the first line in your book? In our attention deficit world these days it’s more important now than ever to grab the reader’s attention immediately. Why? Because if they don’t like the first line they may never read any further and may not buy the book!

We all know when we’ve read a good first line as it grabs you by the lapels and never lets you go. We’ve all heard memorable first lines our entire lives from bedtime stories our parents read us to the books published this year.

So what about your first line?  Is it memorable? Does it contain words with long lasting meaning and value? Some unforgettable first line examples include:

  • TO THE BEST OF my understandably shaky recollection, the first time I died it went something like this. – James Patterson, Private
  • Twas the Night before Christmas and all through the house not a creature was stirring not even a mouse. – Clement Clarke Moore, A Visit from St. Nicholas
  • When he was nearly thirteen, my brother Jem got his arm badly broken at the elbow. – Harper Lee, To Kill A Mockingbird
  • Call me Ishmael, – Herman Melville, Moby Dick
  • It was a bright cold day in April, and the clocks were striking thirteen. – George Orwell, 1984
  • It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. – Jane Austen, Pride and Prejudice
  • Happy families are all alike; every unhappy family is unhappy in its own way. – Leo Tolstoy, Anna Karenina
  • Scarlett O’Hara was not beautiful, but men seldom realized it when caught by her charm as the Tarleton twins were. – Margaret Mitchell, Gone with the Wind
  • If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth. – J.D. Salinger, The Catcher in the Rye

Now that you’ve read some notable opening lines, let’s hear what authors had to say about their process of creating a remarkable first line.
From an article in The Atlantic, Stephen King said, “An opening line should invite the reader to begin the story. It should say, Listen. Come in here. You want to know about this.”

Simon Kernick, a novelist, told The Telegraph during an interview, “For me, the most important bit is that you grip your reader from the start. All good writers really need to think about the first line, it’s hugely important. If you spend too much time setting things up, these days it’s not going to work.”

Kathryn Guare, self-publishing author, shared her insight and said, “The first sentence of a novel is exactly that—nothing more, and nothing less. It is the building block and the foundation from which to build everything else. It needs to work, but it does not need to be a work of art onto itself. If you like it yourself, then stop obsessing over it.”

The opening line holds crucial importance for both the author and the reader. It is of the utmost importance to hook the reader with the very first sentence, and engage them to read the whole book. A few ways to do so include:

  • Painting a vivid picture – Gain your reader’s attention by painting an image that stays with them for the rest of the book. For example, an article on The Write Practice shared an excerpt from Cormac McCarthy’s, All the Pretty Horses, which uses this technique.

 The candleflame and the image of the candleflame caught in the pierglass twisted and righted when he entered the hall and again when he shut the door.

  • Capturing the reader’s interest with a scenario or question – rather than painting a picture for your readers capture a scenario or recollection of thought from your main character. As a reader, you might picture the character with his father in deep conversation or envision the father sitting his son down to share valuable life lessons. If you’re imagining a similar scene, the author has done their job correctly. For example, F. Scott Fitzgerald’s, The Great Gatsby.

In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since.

  • Surprising the reader – this technique is used often by many authors to deceive their readers. Many authors use short and choppy sentences to confuse their readers and to keep them intrigued. A surprising opening is a theatrical way to present your book’s story into reality. For example, an article by Diane O’Connell, a book publishing coach and CEO of Write To Sell Your Book, shared an excerpt from Iain M. Banks, The Crow Road, which uses this technique.

 It was the day my grandmother exploded.

Writing words that are funny, truthful and concise – the best technique that an author can use is honesty. A good example of honesty is the opening line of Lemony Snicket’s, A Bad Beginning, and A Series of Unfortunate Events. Snicket (pen name for American author Daniel Handler is open and upfront with his reader’s from the very beginning by telling them that this isn’t a fairytale story. By using the honesty technique, he let his readers’ know what they were in for.

If you enjoy books with happy endings than you are better off reading some other book.

The Bottom Line: Grab your reader from the very beginning with an engaging and memorable opening line!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: How to Sign a Top Literary Agent

By Scott Lorenz
Westwind Communications

Time to Get an AgentLanding an agent for many authors is the most sought after goal. Why? It’s been long considered the fastest and most profitable path to publishing success. If that is your goal then you’ll want to check out these tips, techniques and resources to help you land the quality literary agent you are seeking.

Where to begin?

Get up to speed with the latest information with books and resources on the topic. According to Jeff Herman, book agent and author of Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, authors should assess potential agents on the following points before sealing a deal:

  1. The list of books the agent has sold to publishers, including the publishers’ and authors’ names.
  2. The agent’s reputation online.
  3. Why s/he likes your book and how s/he plans to market your book, with reference to a timeline and how much you’ll potentially earn.

Note that real agents do not:

  1. Charge upfront fees
  2. Offer to edit for a fee
  3. Sell adjunct services to their clients
  4. Submit books to vanity or non-advance paying publishers

The critical step in the process is to research agents before you submit to them. Avoid agents who charge fees other than the standard 15 percent commission they receive on everything you get paid (your advance and royalties).

Narrow Your Search

Publishers Marketplace is one of the best places to research literary agents. Buy a subscription for $25 and access a wealth of information about publishing. With hundreds of agents hosting web pages, Publishers Marketplace is arguably the largest and most comprehensive repository to find info on top literary agencies. In fact, Publishers Marketplace claims to have “more e-mail and other contact information on more agents than any other source, updated daily.”

Member authors can create their own Publishers Marketplace web page and indicate they are seeking an agent, which advertises you to agent and publishers.

An added bonus to PublishersMarketplace.com is the deals database, which includes the actual dollar figure of the advances paid to authors for many books. The daily updates provide essential information and searches reveal editors’ buying patterns and more. The site also hosts a contact database that tracks editors on the move. Find out more here: http://www.publishersmarketplace.com/benefits.shtml
Other resources to consider include:

  1. Manuscript Wish List visit: http://mswishlist.com/
  2. AgentQuery.com
  3. QueryTracker.net
  4. WritersMarket.com
  5. Chuck Sambuchino’s Guide to Literary Agents 2017

Social media is also a powerful tool to locate agents. Search social media for associations of agents— there are plenty. Michael Larsen, literary agent, suggests authors check out the Association of Authors’ Representatives (AAR) http://www.aaronline.org/ as an outlet for finding quality agents. According to Larsen, “The 450 agents in AAR are the best source of experienced, reputable agents. Members are required to follow the AAR’s code of ethics.”

Another resource for finding agents is simply the acknowledgments section in books similar to what you envision your own book to be. Read the acknowledgments and collect the names of those agents mentioned and contact them directly.

Don’t be shy— Have a presence.

Share your personal brand with the world, both online and in person. It’s wise to create professional social media accounts, an online work portfolio or blog. According to Michael Larsen, “Let agents find you- be visible online and off, get published and give talks, publicize your work and yourself. When you’re visible enough, agents will find you.”  This strategy worked for Andy Weir, author of The Martian. After selling 35,000 ebooks for $.99 and topping Amazon’s Sci-Fi Bestseller List, an agent contacted Weir and he was soon represented by Random House for a book deal. On top of that FOX contacted him for the film rights of his novel. The rest is history.

A popular networking strategy is to attend writers’ conferences. Particularly for first-time authors, there’s no better way to get to an agent than at a conference. Agents typically won’t sign authors on the spot, but accept their advice and remember that networking is pivotal to a successful career. According to Chip MacGregor, literary agent and author of Ask the Agent, “I love writers’ conferences. Don’t go thinking you’re going to land an agent; just plan to meet people and learn a lot.”  Where are the best conferences? Here’s a list I’ve compiled of upcoming writer’s conferences. http://bit.ly/Writer_Conferences

Make It Perfect. Practice Proper Etiquette

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent because of mistakes.”  Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts.

Also, research an agent before you submit to them and check the agent’s guidelines before packaging and submitting your work. Before you commit to an agent, settle any unfinished business with others still considering your work. Just make it clear that you have an offer that requires an immediate decision.

If you think you’re ready to be placed with an agent, consider the direction your writing career is headed. According to Chuck Sambuchino, author of the Guide to Literary Agents, “Most agents say they’re looking to represent careers, not books.”

Bottom Line: Agents can land you the deal you could never obtain yourself. But the pursuit of an agent can take months and years. If you still want an agent then study up and do it now!

About Scott Lorenz

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous startups, iPhone app developers, authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Visit: http://www.Book-Marketing-Expert.com

33 Radio & Podcast Interview Tips For Authors From Book Publicist Scott Lorenz

Interview Tips from Book Publicist Scott Lorenz

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? As a book marketing expert and book publicist, I have booked my clients on thousands of radio and podcast interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby and you’ll be glad you did!

  1. Go to a quiet room in your home or office; be sure staff and/or family know you are on a radio interview and cannot be interrupted.
  2. Since many interviews are on ZOOM, SKYPE as well as the phone, turn off other phones, cell phones and anything else that could create background noise including air conditioners, the radio… and the kids!
  3. Have a glass of water nearby; there’s nothing worse than dry mouth on a radio interview.
  4. Be on time. Call the station exactly at the time they tell you, or be at your phone waiting if the station is going to call you.
  5. Use a landline phone for best quality. If it is not possible to reach a landline then use a cell phone in a stationary location and not while you are rolling down the road! Do not use Bluetooth over the speaker system in your car.
  6. Disable call waiting: dial *70 and then call the studio number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.
  7. Do not use a speakerphone! It’s ALL about good sound quality.
  8. Be self-assured. Remember, you know your topic inside and out. Be confident in your ability.
  9. Smile, smile, smile, whether on radio or TV – SMILE. You’ll feel better, and for TV you’ll look better too.
  10. Put some pizzazz and energy into your voice. Try standing while you speak to liven things up a little.
  11. Research the show and tailor your message accordingly. Just Google the host’s name and station and check out their web site. Is it a national audience or a small town in Ohio? What is their format? Is it News/Talk, NPR or Classic Rock or something else? You need to know.
  12. KNOW exactly how much time you will have on the air as a guest, three minutes or 30 minutes…so you can tailor your answers to the time allotted.
  13. Practice your sound bites—out loud before the interview. Communicate your main points succinctly. Practice this out loud.
  14. Be informative and entertaining without directly pushing your book, product or service. Make the audience “want more.”
  15. A kind word about the host can go a long way. It’s good manners and good business.
  16. A person’s name is sweet music to them so commit to memory or jot down the name of the host and use it throughout the interview. When taking calls, use the names of callers too.
  17. CALL TO ACTION. Have ONLY ONE such as “Buy my book at BookTitleGenerator.net” That’s it. Don’t mention your Twitter handle, Facebook, Pinterest, Instagram people will barely remember your name or book title. Don’t make it impossible.
  18. Be careful not to slide into techno-babble, jargon or acronyms that few know about.
  19. Never talk down to your audience.
  20. Be respectful of the host because everybody starts someplace. Today they’re interviewing you from a college radio station; in a few years they could be a nationally syndicated host.
  21. Don’t Oversell. Remember you are on the air to provide useful information to the listening audience. If you are an author or selling something, limit yourself to TWO mentions of the book, product or service. You must make it interesting without the commercialism. It takes finesse but you can do it. Often times the host will do this for you and you won’t need to mention it.
  22. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands.
  23. Radio interviews require verbal answers, not head nodding or uh-huhs. Hand gestures don’t count in radio either.
  24. Radio will often use interviews live and later cut them up for use throughout the day giving you more airplay. So keep your answer to a 10 to 20 second sound bite. You can say a lot in that amount of time and then you don’t sound like you are babbling on. Don’t go on more than a minute without taking a break.
  25. Don’t just answer questions. Tell listeners something you want them to know, something they wouldn’t know unless they were tuned in, with the promise of more of the same when they buy your book.

  26. Have three key messages. Short, not sermons. Sometimes the host opens the door, other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more. Usually, people can get in two key messages; the pros can get three.
  27. Lazy hosts open with a lame: “Thanks for being here.” Boom! Give a :15-:20 sec summary message. If the host introduces you with a question, be polite, deliver your summary message, then answer the question. “Thanks, (use name), for the opportunity to talk about….Now, to your question (name)…”
  28. Maintain a Positive Attitude. BE GENUINE OR TRANSPARENT. Don’t fake enthusiasm or sincerity. If you’re in a bad mood cancel the interview. Don’t pretend to know stuff you don’t.
  29. Re-read the press release or pitch that got the booking since the host is going to be using that as a starting point. Often a book publicist such as myself, will tie into a breaking news event that relates to your expertise. Be aware of that tie-in.
  30. After the interview write a thank-you note. Since so few people do this, you’ll really stand out from the crowd. And most importantly, you may get invited back.
  31. Whether the interview is live or taped-live, if you stumble, or flub up just keep going. Often what you perceived as a mistake, the listeners won’t even notice.
  32. Ask for an MP3 of the recording before the interview. Often if you ask ahead of time the producer will record the interview and then you can use it on your web site. If that’s not available get the link to the station’s recording and Tweet about to your followers and promote it on your Facebook page. Be sure to listen to it later and critique your performance.
  33. Listen for the testimonial. Sometimes the host will say something complimentary, “You have a fascinating story Mr. Jones.”  Use it in your marketing.  Or you can actually ask for a testimonial.  Often that MP3 will arrive with a note from the host saying how much they enjoyed the interview, or that “Scott Lorenz was a great interview, he really kept our audience engaged,” or “the phones rang off the hook when Scott Lorenz was being interviewed.” You can use those testimonials in future pitches and on your web site, blog etc.

As a book marketing firm, we’ll prepare our clients with media coaching or if need be training with a media trainer. We’ll also submit questions to the radio host ahead of time and include those in our press kits emailed to the stations. Often the radio host will read those questions right in order. Other times they refer to our questions and include some of them. We do this to help the host in case they’ve not had a chance to read the book, and to help direct the questioning.

Make sure you know your own material inside and out and are comfortable with everything in it. You are the author of the book, or the press release and they’ll ask you, “What did you mean about this or that?” You need to have the answer. You don’t want any surprises.
The Bottom Line:  RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Just follow these helpful tips and you’ll be a radio interview star!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. He is the author of the award-winning ‘BOOK TITLE GENERATOR’ a must-read book designed to help authors title their books.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com

Resources For Authors

Struggling to come up with a good title for your book? Try these online tools

 

By Scott Lorenz

Westwind Communications

 

Let’s be honest. Coming up with a title for your book is easier said than done. The good news is there are online tools you can use to jump start the creative process. Use them to help create a compelling, attention-grabbing title that speaks to your audience. A good title is the key to increasing sales, interest, and impact. Keep reading to learn about the various options at your disposal.

 

 

  1. Portent’s Content Idea Generator: Simply enter the subject of your book and this generator will give you some ideas. You can continue to click the arrow until you find a title that piques your interest.
  2. Kopy Writing Kourse Book Name Generator: Once you type in your subject, it will give you a long list of hundreds of book titles. Chances are you’ll find one (or a few) that suit your book.
  3. Awesome Titles Title Generator: Believe it or not, this generator can open your eyes to 700 catchy titles. Enter a main keyword and you’ll get 3 pages worth of ideas.
  4. com Nonfiction Book Title Generator: If you’re in need of a title for your nonfiction book, this generator is invaluable. Enter a word that describes its topic. After you click “Generate,” it’ll deliver some good options.
  5. Ruggenberg Title Generator: Get six titles at one time with this generator. All you have to do is click “Give me some titles,” sit back, relax, and allow the tool to work its magic.
  6. Adazing Book Title Generator: This book title generator will give you “perfect titles in less than 30 seconds.” It’s a bit more involved than other generators because it asks you to select your genre and type in details like the occupation of the protagonist and main character’s goal.
  7. Serendipity Fantasy Novel Title Generator: For a simple generator for your fantasy book, the Serendipity Fantasy Novel Title Generator a solid pick. Continue to click “Another” until you see what you’re looking for.
  8. Sumo Kickass Headline Generator: The Sumo Kickass Headline Generator allows you to choose the type of title you want: a numbered list, how-to, controversial, playful, etc. Once you do, it’ll ask you to enter a topic and desired outcome before it spits out an option.
  9. Writing Exercises Story Title Generator: With the Writing Exercises Story Title Generator, you can click back and forth between the “Adjective” and “Noun” buttons to create a unique story title.

Check out my new book on how to title a book. Using book title generators is just one of the dozens of tips and techniques you need to consider while titling your book.

The Bottom Line:  Your book title can mean the difference between a best seller and a book that stays on the shelf for good. Put these tools into the process of naming your book.

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist