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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Can Use Artificial Intelligence (AI) to Title Their Books

How Authors Can Use Artificial Intelligence (AI) to Title Their Books

By Scott Lorenz
Westwind Book Marketing

You never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than done, it’s essential if you’d like to sell your book.

I wrote a book about how to title a book called Book Title Generator. The good news is artificial intelligence (AI) can now help in the process. You still need to understand the underlying concepts in titling a book – SEO, Amazon optimization, using numbers, idioms, short titles, etc. Let’s take a closer look at how authors are tapping into the power of AI to title their books so you can do the same.

AI-Powered Book Title Generators

Fortunately, there are a number of AI-powered book title generators to help you title your books, regardless of genre. You can enter a few phrases or keywords related to your book’s content and receive a list of potential book titles to get your creative juices flowing.

An AI-powered book title generator can also analyze your target audience, so you know your readers’ demographics, interests, and preferences. It may recommend titles that resonate with your specific audience.

In addition, you can set different parameters like your preferred tone to customize the titles the generators provide you. This makes it a breeze to ensure the suggested titles fit your vision and brand.

ChatGPT and Bing Chat AI are the most popular tools for generating book titles.  Both can generate unlimited title ideas. You just have to use a descriptive prompt about the genre, setting, story line, targeted age group, and other factors. It’s quite amazing how many clever titles it can generate quickly.  Here are several other reputable AI-powered book title generators you may want to explore:

  • AskYourPDF: AskYourPDF offers several content development tools, including an AI Book Title Generator.
  • Simplified AI: Even if you’re new to AI, you’ll appreciate this intuitive tool that can help you generate a variety of serious, thought provoking, and humorous book titles.
  • Toolbaz: With Toolbaz, you can come up with book titles in various genres, styles, and lengths.
  • AISEO: If SEO is your goal, AISEO will help you optimize your book titles for search engines.
  • BookAI: You can count on BookAI to review your manuscript and share relevant title ideas.
  • Taskade: Taskade can assist you with every stage of the book writing process, such as brainstorming, and title generation based on the keywords you input.

Benefits of Using AI in Titling Your Book

Whether you’re a new author or have been writing and publishing books for years, an AI-powered title generation can offer many benefits, including:

  • Time Savings: Create unique, compelling book titles and save hours upon hours on brainstorming and manual tests.
  • Increased Profits: An engaging title can intrigue readers and lead to more sales.
  • Flexibility: AI book title generators accommodate all types of authors, regardless of genres or writing styles.
  • Chance to Stand Out: With an intriguing book title, you’ll be able to differentiate yourself in the competitive market and in turn, raise your chances of success.

If you’d like to see a step-by-step overview in using AI, check out an online video class by Jess Todtfeld, President of Success In Media, Inc, a leading business communication expert whose clients include the United Nations and Fortune 500 firms. ChatGPT to Supercharge Your Public Relations Media Training. Just watching the free previews will help you.

The Bottom Line: Titling your book doesn’t have to be a long, drawn-out process. With AI, you can come up with the ideal title in a fraction of the time. Best of luck!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


The Top Writers’ Conferences for 2024 by Book Publicist Scott Lorenz

The Top Writers' Conferences for 2024 by Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Communications

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2024:

February 5-15, 2024: 2024 Sierra Writers Conference (Rocklin, CA). The 2024 Sierra Writers Conference celebrates the 21st anniversary of Sierra College Press and Standing Guard, its landmark book of stories about Japanese internment during WWII. This year’s conference draws on the spirit of the Sierra College Press, its first publication, and the talent of a diverse group of speakers who will discuss and provide instruction on stories of social justice, the environment, and the craft of writing. https://sierrawritersconference.wordpress.com/

February 7-10, 2024: AWP Conference 2024 (Kansas City, MO). The AWP Conference & Bookfair is the annual destination for writers, teachers, students, editors, and publishers of contemporary creative writing. It includes thousands of attendees, hundreds of events and bookfair exhibitors, and four days of essential literary conversation and celebration. The AWP Conference & Bookfair has always been a place of connection, reunion, and joy, and we are excited to see the writing community come together again in Kansas City, Missouri in 2024. https://www.awpwriter.org/awp_conference/

February 15–18, 2024: 20th annual San Francisco Writers Conference (San Francisco, CA). The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community. https://www.sfwriters.org/

February 16-18, 2024: Southern California Writers Conference (San Diego, CA). Founded and run by professional writers the SCWC provides veteran and emerging talent with authoritative guidance to help distinguish those manuscripts that are ready for market consideration, having facilitated well over $4 million worth of first-time authors’ book and screen deals. https://writersconference.com/sd/

February 20-23, 2024: 29th Annual Writers at the Symposium by the Sea (San Diego, CA). Writer’s Symposium by the Sea is an annual event to inspire readers and writers alike, featuring evocative conversations with exemplary writers from various genres, backgrounds, and perspectives. During each interview, the audience is invited to actively listen in as writers share what inspires their writing and delve into the practices that propel their success. https://www.pointloma.edu/opportunities/writers-symposium-sea

February 29 – March 1, 2024: 27th ASU Writers Conference in Honor of Elmer Kelton (San Angelo, TX). The 2024 conference will commemorate the 27th Angelo State University Writers Conference in Honor of Elmer Kelton. Our two-day conference is one of the few in the state that requires no registration or attendance fees for presenters and guests. https://www.angelo.edu/departments/english-modern-languages/writers_conference.php

March 3-4, 2024: I Write Writing Conference (Denver, CO). Whether you are a Creator, Author, or Soon-to-Be, this conference was designed with you in mind. Giving you a 2-Day Experience for you to network with others in your field. Come Learn, Create, and Thrive with us! https://www.iwriteconference.com/

March 7-8, 2024: Write to Learn Conference (Columbia, MO). This year’s conference theme will be “The Kids ARE the Curriculum.” “I chose this theme because one of the best pieces of advice I ever got as a teacher was, “Don’t teach the curriculum; teach kids.” Sure, you have to teach some content—English, or Math, or History. But if you keep the focus on the biological units in front of you, everything works better.” – says Willy Wood, Write to Learn Conference Coordinator. https://web.cvent.com/event/91630d8b-50cf-496e-b6d4-72e6bba565c6/summary

March 8-9, 2024: 22nd Annual Rocky Mountain Legal Writing Conference (Las Vegas, NV). The Rocky Mountain Regional Legal Writing Conference began in 2000 at University of Arizona Law as the brainchild of Professor Suzanne Rabe (University of Arizona Law), Professor Judy Stinson (Sandra Day O’Connor College of Law at ASU) and Professor Terrill Pollman (William S. Boyd School of Law at UNLV). The three professors designed the conference as an informal exchange of teaching ideas among legal writing professors from schools in the loosely defined “Rocky Mountain” region, but it quickly grew into one of the largest and most popular regional legal writing conferences in the nation, drawing participants from across the nation and, indeed, across the globe. https://cal.lmu.edu/event/22nd_annual_rocky_mountain_legal_writing_conference

March 9, 2024: Bay to Ocean Writers Conference 2024 (Wye Mills, MD). Now celebrating its 26th year, the Bay to Ocean Writers Conference is a one-day event that has attracted more than 4,000 writers over its history. It is sponsored by the Eastern Shore Writers Association (ESWA), a non-profit organization of writers from across the Delmarva Peninsula. https://www.easternshorewriters.org/event-5501034

March 16, 2024: The 2024 Atlanta Writing Workshop (Atlanta, GA). The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/

March 20-23, 2024: Blue Lake Christian Writers Conference (Andalusia, AL). At Blue Lake Christian Writers Retreat, you’ll experience the benefits of a large writers’ conference, but on a more personal level. Whether you’re a beginning or experienced writer, interested in fiction or nonfiction, our faculty of seasoned professionals can teach you how to improve your writing skills, market your work, and get published. https://bluelakecwr.com/

March 20-22, 2024: 55th Annual UND Writers Conference (Grand Forks, ND). Founded in 1970 and held every year since, the UND Writers Conference is a three-day event featuring six to eight authors annually ranging from Gwendolyn Brooks and August Wilson to Tommy Orange and Colson Whitehead. The UND Writers Conference is committed to community outreach, engagement, and finding ways to increase audience access to literature. https://und.edu/writers-conference/index.html

March 21-23, 2024: Moravian Writers Conference (Bethlehem, PA). To celebrate the conference’s 10-year anniversary, this FREE conference (featuring in-person and live streamed events) will focus on different approaches for thinking about story and story sharing. https://www.moravian.edu/writersconference

March 22-24, 2024: Let’s Just Write! An Uncommon Writers Conference (Chicago, IL). Let’s Just Write! An Uncommon Writers Conference was named one of the best conferences in the U.S. by The Writer Magazine two years in a row! Two days, twenty-plus presenters, workshops, sessions, panels…and more. https://www.chicagowrites.org/conference

March 22-26, 2024: Vision Christian Writers Conference (Felton, CA). The Vision Christian Writing Conference is the response to the devastating news that Mt. Hermon was ceasing their legacy 50-year writing conference at the beginning of the pandemic. https://vcwconf.com/

April 3-7, 2024: Monterey Writers Retreat Conference (Pacific Grove, CA). Join us on the wondrously scenic and soothing Monterey Peninsula in Pacific Grove for the express purpose of working intimately with experienced author and agent professionals. Know that writers of every kind have journeyed for over a century to this location on the California west coast. They come in search of inspiration, individuality, purpose and vision, but more importantly, to share an understanding that art has preceded their arrival in the form of a brutally beautiful sea and windswept shore. https://montereywritersretreat.com/

April 6-7, 2024: South Asian Literary Association Annual Conference (Virtual). In the 2024 annual meeting of SALA, we take seriously the call for collective action, coalition building and solidarity between Black and South Asian peoples across the world in the aftermath of Black Lives Matter and new awareness about anti-Asian racism. https://southasianliteraryassociation.org/cfps/sala-conference-ethics-of-representation-forms-of-resistance-and-narratives-of-discomfort/

April 11-13, 2024: 21st Las Vegas Writers Conference (Las Vegas, NV). This year – and every year – the 21st Las Vegas Writers Conference is dedicated to helping writers of all genres improve their craft, sharpen their business skills, and network with publishing professionals. Held each spring, this year’s conference will draw virtual attendees from around the world. Pitch sessions with literary agents and editors are included in the price of registration. Writers will have the opportunity for one-on-one mentoring sessions with faculty members and other published authors. https://lasvegaswritersconference.com/

April 18-21, 2024: The 2024 Chanticleer Authors Conference (Bellingham, WA). What makes the Chanticleer Author Conferences so special? Most importantly, the attendees! You are what makes this conference so special. Learning from the experts – Learn from the Best! Learning from each other and Networking and making new friends and connections. https://www.chantireviews.com/chanticleer-conference/

April 19-20, 2024: American Christian Fiction Writers (ACFW)- Colorado Springs Chapter (Colorado Springs, CO). American Christian Fiction Writers, Colorado Springs Chapter, has offered an affordable conference experience for Christian writers annually since 2009. We invite you to join us at Glen Eyrie Castle in the foothills of Colorado Springs, Colorado, for an unforgettable weekend of teaching, fellowship and inspired writing, whether you are already an established author or just starting your journey to publication. https://acfwcosprings.net/

April 22-23, 2024, International Conference on Corpus Design, Compilation and Linguistics (Boston, MA). International Conference on Corpus Design, Compilation and Linguistics aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Corpus Design, Compilation and Linguistics. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered, and solutions adopted in the fields of Corpus Design, Compilation and Linguistics. https://waset.org/corpus-design-compilation-and-linguistics-conference-in-april-2024-in-boston

April 25-27, 2024: NWG Annual Conference (Omaha, NE). The Nebraska Writers Guild offers three days of consultations, critique boot camps, and shop talk seminars. Appointments with literary agents like Kristina Slater are first-come, first-served, and have no extra cost. This conference is perfect for writers who would rather focus on intimate group or pair discussions rather than large panels. Workshops are capped to allow for in-depth discussion and a focus on networking without small talk. https://nebraskawriters.org/news-events/annual-events/annual-conference.html

April 25-28, 2024: 31st Annual Pikes Peak Writers Conference (Colorado Springs, CO). Jazz up your Writing: The Roaring 20s comes to the Pikes Peak Writers Conference!
Pull out your flapper dresses, fedoras & channel your inner Gatsby. We’re going to Paris 1920 to learn from the best: Hemingway, Stein, Joyce, Beach, Eliot, the Fitzgeralds. https://conference.pikespeakwriters.org/

April 26–28, 2024: 7th Annual Sonoma Valley Authors Festival (Sonoma, CA). The Sonoma Valley Authors Festival Brings people together to hear authors from a variety of liter­ary genres and speakers who discuss advances being made in science, technology, and medicine. https://svauthorsfest.org/

April 27, 2024: Atlanta Self-Publishing Conference (Atlanta, GA). They offer the Atlanta Self-Publishing Conference annually for authors who are interested in self-publishing or who have self-published and want to get the most out of their publishing business. https://atlantawritersclub.org/aspc/

May 2-4, 2024: 2024 OWFI Writers Conference (Oklahoma City, OK). Founded in 1968, the Oklahoma Writers’ Federation, Inc. (OWFI) is a non‑profit federation of writers’ groups dedicated to promoting higher standards for the written word. We believe that the literary profession has come of age and merits a fair share of the critical acclaim so generously lavished on other worthwhile arts. OWFI shall seek to coordinate and encourage professional writing within and without its organization and promote the recognition of outstanding contributions to the written language. https://www.owfi.org/

May 3-4, 2024: Lakefly Writers Conference, (Oshkosh, WI). EVERYONE HAS A STORY! Come to the Oshkosh Premier Waterfront Hotel and Convention Center for a two-day conference. They offer workshops on the craft and business of writing designed to inspire and guide your creative journey. https://lakeflywriters.org/

May 3-4, 2024: Atlanta Writers Conference (Atlanta, GA). On Friday, May 3 and Saturday, May 4, 2024, the Atlanta Writers Club will present its 30th Atlanta Writers Conference, in-person at the Westin Atlanta Airport Hotel. We will now only offer a virtual option for critique and pitch meetings with the agents and editors, due to the ever-increasing expense of the audio-visual equipment and personnel involved and the ever-dwindling number of virtual participants. https://atlantawritersconference.com/

May 4, 2024: The 2024 Michigan Writing Workshop (Detroit, MI). At this writers’ conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/

May 4, 2024: The 2024 Washington Writers Conference (Rockville, MD). The Washington Independent Review of Books presents the 11th annual Washington Writers Conference, the DC area’s premier literary gathering! Visit www.wirobooks.com for complete conference information. https://www.zeffy.com/en-US/ticketing/f3500c50-8eb2-4071-9762-a5a73f256ad8

May 9-11, 2024: Storymakers Conference (Provo, UT). The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. The Storymakers conference features over a hundred classes geared toward aspiring and established writers alike, taught by some of the best presenters in the publishing industry. https://storymakersguild.org/storymakers-conference/

May 10-12, 2024: Muse and the Marketplace (Boston, MA). It will include goal setting, small cohorts of writer friends and those working in your genre, and 70 sessions given by excellent guest authors on the craft of the novel, memoir, poetry, and more, plus sessions on navigating the publishing world led by premiere literary agents, editors, publicists, and more. https://museandthemarketplace.com/muse-2024/

May 16-19, 2024: Looking Glass Rock Writers Conference (Brevard, NC). Exploring the theme “A Sense of Place,” small select groups of conference attendees experience working under the guidance of notable writers. Founded in 2016 as a partnership between the Transylvania County Library and Brevard College, the annual conference consists of writing workshops for select participants and public readings by the workshop leaders free to the community. https://www.lgrwc.org/

May 17-19, 2024: Technical Communication Summit (Minneapolis, MN). In 2024, STC is excited to offer a Summit experience that breaks the mold, providing more opportunities to network and learn from fellow practitioners, dive deeper into intensives on important topics, and keep up with the industry. This in-person event will provide knowledge-building, skill-building, and networking building every hour of the day to meet the ongoing educational needs of technical communication professionals. https://summit.stc.org/

May 18-21, 2024. Kachemak Bay Writers Conference (Homer, AK). The Kachemak Bay Writers’ Conference has been the place where writers from Alaska and beyond come together to create community and learn how to be better writers. https://writersconf.kpc.alaska.edu/

May 26-30, 2024, Blue Ridge Mountains Christian Writers Conference (Black Mountain, NC). The Blue Ridge Mountains Christian Writers Conference began nearly four decades ago as a spirit-filled environment where writers could move forward in their writing journey and publishing dreams. The legacy event is focused on God’s path for each writer, and the conference is dedicated to meeting professional and spiritual needs. https://www.blueridgeconference.com/blue-ridge-mountains-christian-writers-conference/

June 5-11, 2024: TWH MAINE “Mini MFA” Writers Conference (Boothbay Harbor, ME). Serious writers attend our program and go on to publish. There is no other writing program like it. The Writer’s Hotel Maine “Mini MFA” is a unique, hybrid, comprehensive writing program. Our programming includes our TWH two-editor pre-conference Team Reading and our conference, to be held IN-PERSON at the Spruce Point Inn Resort and Spa in Boothbay Harbor, Maine! https://thenewguard.submittable.com/submit/260397/apply-to-our-twh-2024-maine-mini-mfa-all-genre-writers-conference

June 7-9, 2024: Between the Pages Writers Conference (Springfield, MO). Springfield Writer’s Guild, Sleuths’ Ink, and Ozarks Romance Authors are pleased to present the second annual Between the Pages Writers Con, June 7-9, 2024. Join us for an exciting lineup of guest speakers, workshops, and the opportunity to network with industry professionals. https://btpwriterscon.com/

June 10-14, 2024: 25th Anniversary – Writing and Illustrating for Young Readers Conference (Draper, UT). Writing and Illustrating for Young Readers presents an exciting five-day conference every June, consisting of intensive, week-long classes and daily breakout sessions. The heart of Writing and Illustrating for Young Readers is its morning workshops, where attendees have the opportunity to workshop their manuscripts with an industry professional. In the afternoon workshops, registrants have the opportunity to attend plenary and breakout sessions to learn more about the craft of writing.” https://www.wifyr.com/

June 11-14, 2024: Write-to-Publish Conference (Wheaton, IL). Since 1971, Write to Publish has been training, inspiring and encouraging writers like you, connecting them with editors to help them improve their craft, with publishers who are looking for good books to publish, and with literary agents who can represent them. https://writetopublish.com/

July 19-20, 2024: 2024 Writing Heights Writers Conference (Fort Collins, CO). Starting in 2024, the Writing Heights conference is taking on a new tone and focusing on the business and professional aspects of being an author. Our hybrid format will ensure that attendees have an engaging and interactive experience, whether they attend in-person or from the comfort of their own home. https://www.writingheights.com/page/conference

June 19-23, 2024: St. Davids Christian Writers’ Conference (Meadville, PA). St. Davids is special. They’re an intimate gathering of writers that provides an opportunity to build a network, not by exchanging business cards in a busy hallway. Here they connect, like real people – laughing over lunch, chatting about their projects in the lounge, or giving their elevator pitch in genre group meetings. Writing is a different beast with the digital world but connecting with people is still done face to face. http://stdavidswriters.com/

June 24-29, 2024: Minnesota Northwoods Writers Conference (Bemidji, MN). The Minnesota Northwoods Writers Conference has given hundreds of participants from Minnesota and across the United States the opportunity to work closely with award-winning faculty. We offer a range of scholarships to support emerging writers, important voices, and community leaders. This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/

July 7-13, 2024: Leopardi Writing Conference (Recanati, Italy). An immersive program for new and experienced authors, the Leopardi Writing Conference offers workshops and craft talks in fiction, nonfiction, and poetry. As writing tends to be a solitary endeavor, the Leopardi Writing Conference will serve the inspiring purpose of community and place. We invite you to take advantage of this opportunity to receive expert feedback on your writing project, and get to know your fellow writers, including the distinguished members of our faculty. https://www.leopardiwc.org/

July 10-14, 2024: GCLS Annual Conference (Denver, CO). The GCLS’s annual conference is the premier literary event for both authors and readers. The event brings together readers, fans, writers, editors and publishers to celebrate women-loving-women and sapphic literature. https://www.goldencrownliterarysociety.org/coming-soon-03

July 11-14, 2024: Readercon 33 Conference (Quincy, MA). Although Readercon is modeled on “science fiction conventions,” we have no art show, no costumes, no gaming, and almost no media. Instead, Readercon features a near-total focus on the written word. In many years the list of Readercon guests rivals or surpasses that of the Worldcon in quality. Readercon is the only small convention regularly attended by such giants of imaginative literature as Samuel R. Delany, Ellen Datlow, Amal El-Mohtar, John Crowley, Greer Gilman, and Catherynne M. Valente. https://readercon.org/

July 12-14, 2024: SAGA 2024 Genre Fiction Writers’ Conference (Winston-Salem, NC). SAGA is fast becoming the premier genre fiction writing conference east of the Mississippi. With a concentration on genre writing (science fiction, fantasy, romance, mystery, thriller, horror, etc.), SAGA brings the master class-style presentation of a professional writers’ conference to commercial fiction, with presentations and workshops focused both on craft and on the business of writing. https://www.eventbrite.com/e/saga-2024-tickets-677588795327

July 14-20, 2024: Port Townsend Writers Conference (Port Townsend, WA). The Port Townsend Writers Conference will feature guided free writes as well as readings and lectures by contemporary writers in the heart of the Pacific Northwest. In 2024, Centrum’s writing programs will offer participants vital support for the creation and revision of new and existing work from PTWC Artistic Curator Gary Copeland Lilley and award-winning faculty (listed alphabetically) Kim Addonizio, Quenton Baker, Elizabeth Colen, Alice Derry, ​Melissa Febos, CMarie Fuhrman, Tess Gallagher, Jennifer Givhan, Derrick Harriell, Arna Bontemps Hemenway, Brandon Hobson, Ravi Howard, Sasha LaPointe, ​Sam Ligon, Rena Priest, Sebastian Matthews, Laura Read, Anastacia Reneé, Shawn Vestal, and Kristen Millares Young. https://centrum.org/program/writers-conference/

July 19-21, 2024: Imaginarium (Louisville, KY). Imaginarium 2024 proudly welcomes author, publicist, podcaster, publisher and book marketing expert Stephanie Feger as a Spotlighted Guest! The founder of the emPower PR Group, following a 15-year career in the communications and marketing industry, Stephanie and her team of marketing experts help authors build or grow meaningful businesses around their books’ empowering messages! https://www.entertheimaginarium.com/

July 19-22, 2024: Romance Writers of America Conference (Anaheim, CA). RWA works to support the efforts of its members to earn a living, to make a full-time career out of writing romance – or a part-time one that generously supplements their main income. https://www.rwa.org/conference

July 20-22, 2024: Sun Valley Writers’ Conference (Sun Valley, ID). The Sun Valley Writers’ Conference (SVWC) began with a conversation among four friends – journalist Reva B. Tooley, Sun Valley Community School leaders Jon and Leslie Maksik, and venture capitalist Gordon Russell, who sat around a kitchen table in 1994 and fantasized about starting a writers’ conference. One year later, SVWC held its first event in a tent at Sun Valley Community School, featuring 12 writers, 108 attendees, and an opening talk by Pulitzer Prize-winning journalist, David Halberstam. https://svwc.com/

July 21 – July 26, 2024: Napa Valley Writers Conference (Napa, CA). Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous. http://www.napawritersconference.org/

July 29-30, 2024: 35th Greater Los Angeles Writers Conference (Culiver City, CA). Learn how to take your writing to the next level at the Annual Greater Los Angeles Writers Conference. AGLAWC offers everything you need to advance your writing career creatively and professionally. Gain invaluable tips to improve your craft, explore publishing options and learn how to establish a sustainable career—all while being inspired by successful authors and your fellow attendees. It is a great opportunity to receive educational and inspirational guidance from a wealth of literary agents, veteran educators, industry professionals, professional editors, and publishers in the craft and business of writing fiction, nonfiction, plus screenwriting taught by Hollywood veterans. https://www.wcwriters.com/aglawc/

July 31 – August 4, 2024: Willamette Writers Conference (Portland, OR). Willamette Writers is the largest writers’ organization in the Pacific Northwest. Writers of all genres and at all stages of their careers come to our meetings, annual conference, and workshops to connect with their community, develop their craft, and advance their career. https://willamettewriters.org/

August 1-3, 2024: Mendocino Coast Writers Conference (Mendocino, CA). The Mendocino Coast Writers’ Conference is a vibrant gathering that offers morning workshops in a wide range of genres. Afternoons are packed with craft seminars, panels, one-on-one consultations, and open mics; and every evening offers an opportunity to enjoy the camaraderie and connection that make this conference, in the words of one participant, “life changing.” At this conference, writers can participate in morning workshops that are related to various genres. https://mcwc.org/

August 1-4, 2024. The 60th Cape Cod Writers Center Conference (Barnstable, MA). The Cape Cod Writers Center is committed to assisting published and aspiring writers of all genres, abilities and ages to develop their writing skills and learn the business of editing, publishing and promotion. https://capecodwriterscenter.org/mark-your-calendars-for-upcoming-ccwc-events/

August 2-4, 2024: Advanced Speakers & Writers Conference (AWSA). AWSA is a special fellowship of over 800 Christian women. We are professional authors, entertainers, publishers and speakers who encourage and train one another. https://awsa.com/

August 3–9, 2024: 29th Annual Postgraduate Writers’ Conference (Montpelier, VT). VCFA’s annual Postgraduate Writers’ Conference is a haven for serious, emerging practitioners seeking to connect, recharge, and lift their process and craft to new levels. https://vcfa.edu/postgraduate-writers-conference/

August 22-25, 2024: 2024 Killer Nashville International Writers’ Conference (Franklin, TN). Killer Nashville is the premier forum for all genres incorporating mystery, thriller, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.killernashville.com/

September 5-8, 2024: American Christian Fiction Writers Conference St. Louis (St. Louis, MO). If you’ve attended an ACFW conference before, you understand what the excitement’s about. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. If you write Christian fiction—or want to learn how—the ACFW conference is an investment worth making. We hope you’ll join us on this exciting journey, taking a major step forward in your writing career. ACFW, the Voice of Christian Fiction. https://acfw.com/acfw-conference/

September 9, 2024: Kentucky Writers Conference (Bowling Green, KY). Bestselling authors and educators participating in SOKY Book Fest will teach craft workshops about everything from plotting techniques to employing poetic language to getting published. The Kentucky Writers Conference is made possible through the generous support of Dollar General. https://sokybookfest.org/

September 27-29, 2024: Colorado Gold Writers Conference (Denver, CO).  They want to help you “lift up and lift off” your writing career at 2024’s Colorado Gold Writers Conference with a smashing line-up of keynotes, super-star agents (including for film adaptation), workshops for a variety of topics and genres, and networking galore. (Did someone say Bar-con?). https://rmfw.org/conference/

October 10-13, 2024: Ozarks Creative Writers Conference (Eureka Springs, AR). This conference is for new, emerging, and accomplished writers focusing on the craft of writing, further developing skills, as well as stimulating and encouraging participants. OCW also focuses on opportunities for the participants to interact with editors, agents, and publishers. https://www.ozarkcreativewriters.com/

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top 27 Author Websites in 2024 Compiled by Book Publicist Scott Lorenz

Top 27 Author Websites

By Scott Lorenz
Westwind Communications

Your author website is a critical element for the promotion of your books. It’s where people turn to learn more about who you are and what you have to offer. Therefore, it’s important your website provides visitors what they are looking for… information about YOU, YOUR book and how to buy it. Don’t make people click on ten links to get to the buy button!

Key elements of an effective author website include:

  1. Book Cover
  2. Author Headshot
  3. Blurbs from Reviewers
  4. Book Trailer
  5. Buy Buttons to Amazon, Barnes and Noble, etc.
  6. Excerpts or Quotes from the book
  7. Media Clips & Logos
  8. Book Awards
  9. Your Backlist of Books
  10. Option to sign up for your mailing list

If you’d like to create an attractive website that builds your brand and promotes your books, it’s a good idea to explore current author sites and ‘benchmark’ against them. Why reinvent the wheel right?  They can give you some inspiration and help you take the right steps toward the ideal online presence. Here’s a list I’ve compiled of the ‘Top 25’ author sites for your review. Let me know what you think. If you know of an author website to add to the list tell me in the comments section below.

1. James Patterson

James Patterson Author Website

James Patterson can afford to pay just about anything for his web design so what exactly is he doing? Take a look and find out for yourself. Fortunately, he has a mailing list you’re welcome to join. You can also tweet out all his books and check out his latest trailers.

2. Anthony Horowitz

Anthony Horowitz Author Website

When it comes to color, Anthony Horowitz nailed it. He was strategic about the colors he used. As you can see, the rustic orange highlights his top-selling books. Horowitz also displayed his Twitter handle prominently so you can follow him easily.

3. Colleen Coble

Colleen Coble

You can’t go wrong with a website layout like the one on Colleen Coble’s site. It boasts a clean look with features like a newsletter signup as well as designated pages for her current lineup of books, latest releases, and media coverage.

4. Mitch Albom

Mitch Albom

New York Times bestselling author Mitch Albom is one of the most famous authors of our day. He was a sportswriter with the Detroit Free Press and was perennially named best writer of the year by his peers. That’s saying something since many writers’ think they are the best!

His books, ‘Tuesday’s With Morrie’ and ‘Five People You Meet in Heaven’ catapulted him into bestseller stardom and into American culture. His website depicts his work, upcoming book tours, media clips, his work with charities, his radio show, favorites music, and advice to authors about writing. Study this website and Mitch Album.

5. Patrick Asare

Patrick Asare

Patrick Asare is the author of The Boy From Bodua and is one of my clients. His website exemplifies just about everything an author site needs.

You can see he’s got the cover on the top half of the page, buttons to buy the book, awards he’s won, a terrific author photo, a book trailer we created and media interviews. The website was created by Marketing Success.

6. Tony Robbins

Tony Robbins

Tony Robbins’ website is catchy and compelling thanks to the emphasis on his tagline. From the moment you visit it, you want to “Ignite. Achieve. Excel.” His website makes it clear that his coaching services have the potential to change your life.

7. Jay Shetty

Jay Shetty Author Website

Jay Shetty’s website promotes his offerings which include his podcast and courses. It also highlights his impressive media coverage. Once you visit his website, you’ll know right away that he was featured on The Today Show, Red Table Talk, World Mental Health Day, and many others.

8. Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell has a clean website that draws attention to one of his top books, “The Bomber Mafia.” The “Learn More” tab directs site visitors to take the next step and buy the book on places like Amazon and Apple Books.

9. Stephen King

Stephen King Author Website

In addition to the attractive design, Stephen King’s website features an informative frequently asked questions page (FAQ). Visitors can go there to find out why he became a writer, where he gets his ideas, and more.

10. Emma Davies

Emma Davies Author Website

When you go to Emma Davies’ website, you’re sure to notice the turquoise color scheme as it really stands out. There’s also a great picture of her as well as a welcome message that directs visitors to her social media outlets and contact page.

11. Daniel Gibbs

Daniel Gibbs

Daniel Gibbs knew what he was doing when he requested an interactive website. Visitors can enjoy a variety of unique pages like the map page, ship schematics page, timeline page, and robust universe encyclopedia.

12. Jonathan Fields

Jonathan Fields Author Website

There’s no denying that the close up of Jonathan Fields’ face catches your attention. His website also features a one-of-a-kind email signup that you’ll be directed to join if you state that you “totally agree” and love discovering stories and ideas that inspire you.

13. Henry Neff

Henry Neff

Henry Neff’s social media profiles stand out and draw visitors to become a follower or fan. Additionally, his website boasts a robust “About Henry” section with his biography, events, press and interviews, and school visits.

14. Kelly Minter

Kelly Minter

Kelly Minter’s website has a lovely picture of her and clearly conveys who she is: an author, speaker, and musician. We love the easy access to her bible study and email signup that lures visitors in with a free download.

15. Karen Kingsbury

Karen Kingsbury Author Website

Karen Kingsbury’s website is designed to get visitors to buy her New York Times bestselling book, A Distant Shore. Once you visit it, it becomes quite clear that she wants you to order it as soon as possible.

16. Julie Orringer

Julie Orringer

Julie Orringer’s website has dedicated pages on each of her books, which revolve around the experience of Jewish characters during World War II and current times. Each page includes a description of the book, reviews, and links that direct visitors to make a purchase.

17. Nicole Krauss

Nicole Krauss Author Website

Nicole Krauss’ website is unique in that the navigation is on the left rather than top of the home page. It also features pages that focus on each of her books about Jewish history, themes of identity, and family connections.

18. Janet Evanovich

Janet Evanovich Author Website

My wife loves Janet Evanovich and has read all of her books. On Janet’s website, her book “Game On” steals the show. The dark background really allows it to stand out. We also love the social media icons on the top left and subscribe button on the top right.

19. Michael Connelly

Michael Connelly

Michael Connelly’s website features a compelling about section that does a great job highlighting his key accomplishments. There’s also a space that gets visitors excited for his upcoming releases and dedicated pages for events he’ll be attending and podcasts he’s participated in.

20. Nora Roberts

Nora Roberts

Nora Roberts’ website has a rotating banner that draws attention to the various books she’s written. The books section is quite robust as it includes a release schedule, details on every book she’s written, and a printable full book list.

21. Jodi Picoult

Jodi Picoult

Jodi Picoult’s website is simple yet compelling. The white background makes the teal social media icons and lovely picture of her stand out. Her site also includes unique pages for all her books, each featuring a synopsis and video.

22. Brandon Sanderson

Brandon Sanderson

Brandon Sanderson’s website focuses on his latest book and gives visitors a status update on his projects. In addition, there’s a regularly updated blog and online library with sample chapters, free fiction, and annotations.

23. James Clear

James Clear

James Clear’s website is all about his top book, Atomic Habits. It allows visitors to download the first chapter for free in the hopes of luring them in to purchase a copy and keep reading. Visitors can also subscribe to his weekly newsletter.

24. JK Rowling

JK Rowling Author Website

JK Rowling’s website revolves around her new children’s book, The Christmas Pig, visitors will find her signature at the very top as well as a great picture of her. There’s also an ‘Answers’ page where JK Rowling answers common questions about herself.

25. Gary Vaynerchuk

Gary Vaynerchuk Author Website

Gary Vaynerchuk’s website is a simple black and white color scheme. The large text about his book, Crushing It really stands out. His website also includes a link to learn more about VeeFriends, his collection of non-fungible tokens (NFTs).

26. Tim Ferriss

Tim Ferriss

Tim Ferriss’ website was definitely created with a lot of thought and strategy. He owns the phrase ‘FOUR HOUR’ as he is the author of The Four Hour Workweek, The Four Hour Chef and others with Four Hour in the title. There’s a great picture of him outside and an embedded recording of the latest episode of his show. The search box and teal callouts that showcase his greatness are other great additions. But, content is king and there’s plenty of it on his website/blog.

27. Michael Grumley

Michael Grumley

Michael Grumley’s website has a “Next Book Meter” to show visitors how far he is into his next book. It also treats them with a free ebook and shares information about how they can support St. Jude’s Research Hospital by buying his books.

The Bottom Line: When you design your author website, there’s no need to reinvent the wheel. Take a look at other author websites to get an idea of what you like and what type of layout and features would work best for your particular goals.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How Authors Can Take a Great Head Shot

How Authors Can Take a Great Head Shot

I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their backstage techniques. These photographers have photographed Miss America contestants, professional hockey and baseball players as well as CEOs, authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.

While the written word is powerful in landing a media placement, as a book publicist I know that a great photo can clinch a media opportunity just as well and sometimes even faster. How? It’s simple. The photo immediately tells the reporter if the author looks credible and it tells a TV producer if the person is going to look good on a TV interview. If you don’t think they care, think again. It also declares race, sex and sometimes creed. It all matters, and don’t assume it’s a negative thing as it helps news producers provide a balanced newscast so that all voices can be heard. It’s the same with print or broadcast media.

To be sure you convey your message in your headshot and to put your best face forward you’ll want to hear some tips on How to take a great headshot.

First let’s talk about the use of the head shot and its purpose as that dictates the style.

Author Headshots will be used on a book cover and press materials, website and social media. You want multiple variations as the thumbnail close up on Amazon will be different from the one you use on LinkedIn, Amazon and your book flap. Is this a serious book? If so then you should look professional. If it’s a cookbook then look like a cook in proper attire in the kitchen. If you are a doctor, then look like one!

Renowned photographer Sam T’ang of Sam T’ang Production Studios, who regularly photographs Miss America and Miss USA contestants, says planning ahead is critical and offers these tips:

  1. Get a good night’s sleep and rest the day before your shoot. (You don’t want wrinkles or baggie eyes for your shoot).
  2. A good headshot should focus just on your face. Clothing should be complementary & should have contrast, IE, someone with lighter color hair should have darker tops or suits, someone with darker hair should have lighter colored tops or suits.
  3. Clothing/wardrobe should not be busy or have patterns. Always bring several different outfits if possible. It is always better to have too much than only one outfit to work with.
  4. Backgrounds should be clean, un-cluttered and should not have a pattern (unless it’s an environmental portrait).
  5. Accessories (Women). Jewelry should be subtle and not overpowering (again, the main focus is on the face).
  6. MAKEUP/HAIR (Women & Men). If it is possible to have a makeup artist/hair stylist, hire one! Makeup is not only important, but makeup looks COMPLETELY different on camera than in real life and the camera PICKS UP EVERYTHING. Everyday makeup under professional photography lighting and strobes will look like you have no makeup at all. A professional makeup artist is well worth the investment!
  7. A professional photographer should understand lighting conditions whether it’s natural light or strobes (flash). Good lighting makes a huge difference in your photos. Be aware that shooting under fluorescent lights will cast a green tint to your photos.
  8. There are many talented photographers out there, but only a few who actually specialize and can take a GREAT HEADSHOT. A good photographer should make you feel comfortable and be able to communicate and direct you, thus making your shots look natural and relaxed instead of stiff or too posed and awkward.
  9. Almost all images are retouched and edited. One caveat just doesn’t have your photographer OVER RETOUCH your photo or use FILTERS that make you look too plastic and not real (unless that is the look you want).

Jack Kenny whose photography book CUBA is filled with photos of the people of Cuba says he likes shooting outdoors in available light. Natural light outside can be beautiful. I like to shoot in doorways or windows or under overpasses, keeping the subject just out of the direct light.

For headshots, says Kenny, “I like to work both in the studio and in natural light. Sometimes I use a combination of the two where the natural light isn’t sufficient to “fill” the subject. For males I prefer to use a single light source (in varying sizes depending on the drama desired). The light is placed at a 30 to 90-degree angle from the subject and sometimes I use an edge light on the opposite side or a reflector to fill in the shadows. For women I tend to use a softer light – usually two front lights – one weaker than the other, and I keep the light sources closer to the camera.”

According to Steve Kovich who shot for the Detroit Red Wings, Tigers, Lions and is currently the Tampa Bay Rays official team photographer, “You want to create depth and mood.  Lighting a subject from high above and off to the side is what I like to do. This lighting style is commonly referred to as “Rembrandt” lighting as this is the way the light came into his studio.”

“On the creative end, it’s the ability to evoke or more likely to capture emotion. Whether it be happy, sad, or otherwise,” says Kovich.

In the end, says Jack Kenny, almost any light can be used depending on the effects desired, but a true headshot should emphasize the subject and not the photographer.

About Sam T’ang

Based in Detroit and Miami, Sam T’ang is a national and international published photographer specializing in Beauty, Glamour, Fashion and Swimwear. Sam’s work has appeared in advertisements, calendars, magazines and posters: MAXIM, STUFF, PLAYBOY, FHM, COSMOPOLITAN, GLAMOUR, TEEN, YOUNG MISS, PERFECT 10, OCEAN DRIVE, HAWAIIAN TROPIC, VENUS SWIMWEAR, FITNESS USA, AUTORAMA, and many others.

Sam has photographed headshots for the Miss America, Miss Universe, Miss USA, Miss Teen USA, Miss Venus Swimwear, Miss Hawaiian Tropic pageant contestants, the Detroit Pistons and Detroit Red Wings players headshots/promos as well as thousands of models, actors and celebrities. (www.SamTang.com) 248-845-8274 and 305-502-1354.

About Jack Kenny

Based in Ann Arbor, Michigan, Kenny specializes in headshots and has photographed dozens of CEOs, doctors, lawyers, authors, and entrepreneurs. Kenny is also author/publisher of Cuba where he takes readers on a photographic journey through modern day Cuba. www.kennyphoto.com (734) 395-1265

About Steven Kovich

Based in St. Petersburg, Florida, Steven Kovich has photographed celebrities such as Kevin Costner, Kevin Bacon and Hulk Hogan as well as hundreds of sports figures including Derek Jeter and Red Wing hockey great Steve Yzerman. He’s also the Tampa Bay Rays official team photographer. His list of corporate clients includes Hyatt, Ameritech, AT&T, CBS, Coke, Chrysler, Domino’s Pizza, Detroit Symphony, ESPN, Ford, Dupont, General Motors, Getty Images, Proctor & Gamble, Pulte Homes, American Red Cross and the US Postal Service. Kovich’s web site has few words as he lets his photos speak for themselves. www.kovich.com 727-452-2349.

The Bottom Line: Your headshot is one of the most important elements in your book promotion. Get a professional to shoot it. Don’t skimp out and use a cropped shot from your summer vacation!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


Attention Women Authors – Don’t Sell Yourselves Short

Attention Women Authors – Don’t Sell Yourselves Short

By: Scott Lorenz
Westwind Book Marketing

It’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.

I disagreed emphatically… to no avail. I thought her accent was fine. She was easy to understand, and it added authenticity to the interview. I even offered more media training to help give her confidence. “Sorry, not going to do it.”

Now, had she or any other client had a strong accent making an interview impossible to understand, then we would most definitely focus on other methods to promote the book. We are not here to make a fool of anyone.

But having self-critical author is not new.

In another instance, a prospective female author, called me to discuss promoting her book. But she warned me that she was shy about getting publicity, and that she was not sure about using the incredible endorsement she got from a bestselling author of 30 million books – Jack Canfield. I was stunned.

I honestly have never come across a male author who said, “I am not worthy of the PR you are about to get me!” They may be out there, but I’ve never seen them.

I have, however, spoken to a number of women who have implied that, for a variety of reasons, they are not worthy of the attention, and I am here to tell you to STOP IT!

I explained to my prospective client that before I can even begin to help her, she needs to stop pulling punches, and to stop selling herself short, and recognize her self-worth.

Often, the biggest barrier between some women and success is themselves. This concept is discussed in the multi-year-best-selling book Lean In, written by Sheryl Sandberg, the former Chief Operating Officer of Facebook. Sandberg says that women are conditioned by society to blend in, to stay out of the limelight, and even to downplay their power or success. In the book, she cites a meeting with Tim Geithner, who was at the time the Secretary of the Treasury:

“Secretary Geithner’s team, all women, took their food last and sat in chairs off to the side of the room. … [They] had every right to be at this meeting, but because of their seating choice, they seemed like spectators rather than participants.”

It is no secret that some women have been taught to hold themselves back for cultural, religious and other reasons. This is archaic and has no place in our world today nor should it.

The Bottom Line: Women, put your foot on the accelerator and don’t let it off! Believe in your book, enter book award contests, listen to your PR professional, do the interviews, and believe that you are worthy of winning! Damn the torpedoes, full steam ahead!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.