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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Can Benefit From BookTok

Can BookTok Sell Books?

By Scott Lorenz
Westwind Communications

The social media platform TikTok made its debut in 2016. It allows users to create and share short-form video content and slideshows, ranging anywhere from comedy to life advice to product reviews and much more. Today, the social media platform is available in over 150 countries and has over 1 billion users.

BookTok is a community on TikTok where readers discuss their favorite books, series, and authors. Users can create reviews, share their favorite books, show off their book collections, and even promote their own creations. Authors can learn what their readers love, find new fans, and answer questions from both readers and fellow authors.

“#BookTok is an honest and authentic community of readers, authors, and industry professionals who love to talk about and learn about books, writing and all things book related. BookTok is more than just social media word of mouth, it’s a tight community of book lovers where an author can find out in real-time what readers want to read,” says Sheila English, award-winning author of Adam Frankenstein: Dog Fight.

If you’re an author, it’s a good idea to explore BookTok as it can help you grow your audience and share with fans via text and video. It just might give you the type of exposure you need to get published and sell your work, as many users, especially the younger generations, are drawn to organic promotions directly from their source rather than traditional advertising. It gives the readers control over what becomes popular. Users can also form connections with their favorite authors or find books and communities for specific niches.

Publishers and bookstores have also begun to engage with BookTok. Walk into any Barnes and Noble and you will surely see a display with popular BookTok books. The company reported a 14% increase in sales after #booktok launched. Even some shopping websites, such as Books-A-Million and Target, have a category for books that gained popularity through BookTok!

Simon & Schuster marketing and publicity manager Olivia Horrox is quoted in The Guardian, stating, “There’s something about the fact that it is under a minute. People who are consuming this content want stuff that’s quicker and snappier all the time – you watch a 32-second video and someone’s like: ‘This book has LGBTQ romance, it’s really heartbreaking, it’s speculative fiction.’ And then the viewers think: ‘Oh, ok, those are all things that I’m interested in. I’ll go buy it.”

For both established authors and new authors, BookTok allows for organic exposure and a chance to build effective connections with your audience.

Authors: Is It Time To Put BookTok Into Your Book Marketing?

How to Get Started on BookTok

If you are an author looking to establish yourself on BookTok, follow these steps.

1. Download the App and Create an Account

You can link to Facebook, Twitter, or Gmail and download the app. Once you do, choose a catchy username to sign up.

2. Create Your Profile

Add your picture and a short description that explains the type of author you are and what books you write. Prove that you are authentic and passionate about your books!

3. Follow BookTokers

Go to the home page and follow some BookTokers by searching the hashtag #BookTok. This will ensure the TikTok algorithm displays book-related content in your feed. You can also keep up with current trends by paying attention to who and what is popular.

4. Make Your First Video

Now, the fun part begins! It’s time to get noticed by other BookTok users. Hit the + sign at the bottom of the screen, add a sound at the top, and press the red button to record yourself. You can talk about anything related to your books or you as an author. Then, hit next and add the #BookTok hashtag as well as a few others that relate to your genre and target your readers. Additionally, take some time to observe what other authors like you are doing. TikTok thrives on trends, so keeping your content catchy and relevant is key!

As you begin your journey as an author on BookTok, be careful about what kind of engagement you create. You don’t want to start arguments with negative reviewers or be too overbearing. Don’t force yourself on other users; let them come to you. Remember, BookTok is about the readers!

BookTok may seem daunting at first, but practice makes perfect! Just make more videos, engage with others in the community, and remain enthusiastic about your books!

Successful Authors on BookTok

Here are a few of the many authors who have decided to harness the power of BookTok and found success in doing so.

Colleen Hoover

Colleen Hoover AKA CoHo is a romance and thriller author that has published more than 20 novels and used BookTok to find loyal fans and readers. As a result of her efforts on BookTok, she gained 1.1 million followers and 14.8 million likes. This helped some of her books, including It Ends With Us earn a spot on the New York Times best seller list. Check out CoHo’s profile here.

Victoria Aveyard

Victoria Aveyard is best known for her novel series The Red Queen and is a popular content creator on BookTok. She frequently gains fans through her posts on upcoming new books, publishing, and general lifestyle content. Check out Victoria’s profile here for advice on writing.

Aiden Thomas

Aiden Thomas, who writes folkloric fantasies such as Lost in the Neverwoods and New York Times best seller Cemetery Boys, jumped on the BookTok bandwagon in 2021. He shares promo videos for his book and memes about being a Trans Latinx fantasy writer. Check out his profile here.

Ayana Gray

Ayana Gray used BookTok to promote the launch of her first book, Beasts of Pray. She shares updates that share her enthusiasm for the process and gives other aspiring authors some inspiration. Check out Ayana’s profile here.

Jennifer Millikin

Through BookTok, Jennifer Millikin creates teasers for her books, such as Our Finest Hour and The Patriot. in an effort to generate excitement. During each teaser, she pretends to be the main character in the book. Check out Jennifer’s profile here.

Fiona Lucas

If you go to Fiona Lucas’ BookTok, you’ll find videos of her that walk you through her process of publishing her first book, The Last Goodbye. Check out Fiona’s profile here.

There are hundreds of authors who have found success through BookTok, and reading their stories is sure to inspire anyone to follow in their footsteps. Caseen Gaines, author of Footnotes: The Black Artists Who Rewrote the Rules of the Great White Way, decided to engage with BookTok. “My first video [about Black suffragettes, Aug. 18, 2021] had over 3,000 views. Once I got that immediate gratification, I was off to the races,” he says.

David Alan Arnold (@davidalanarnold), author of Help From Above, has 1.8 million followers on TikTok. He’s also helicopter cameraman for the Deadliest Catch, Survivor and numerous others shows and newscasts. David started a Facebook Group called How to Grow on TikTok. He offers free advice on the topic. This is a treasure trove of information for authors.

The Bottom Line: If you’re looking for a fresh yet effective way to promote your work as an author, you owe it to yourself to explore BookTok.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Christian Writers’ Conferences for 2023

Christian Writers’ Conferences for 2023

By Scott Lorenz
WestWind Book Marketing

If you’re a Christian writer and want to take your career to the next level, then writers’ conferences are certainly worth exploring.

There are many Christian writers’ conferences that can give you the opportunity to meet and learn from other authors, pitch your book, and network with agents, editors, and book marketing experts.

Here’s a good overview of some of the Christian writers’ conferences in 2023 that you should consider attending:

1. Asheville Christian Writers Conference, February 24-26, 2023, Asheville, NC. The Asheville Christian Writers Conference is a small conference limited to 120 attendees. It will offer one-on-one mentoring and critiques with award-winning authors. https://ashevillechristianwritersconference.com/

2. Carolina Christian Writers Conference, March 10-11, 2023, Spartanburg, SC. The Carolina Christian Writers Conference will offer tips and tricks on topics like book proposals, social networking, and pitching to editors and publishers. https://www.fbs.org/christian-writers-conference/

3. Midsouth Christian Writers Conference, March 17-18, 2023, Collierville, Tennessee. This workshop will be full of workshops by editors and agents, a keynote speaker, and faculty appointments. https://midsouthconferenceonline.com/

4. Blue Ridge Mountain Christian Writers Conference, May 28-June 1, 2023, Ridgecrest, NC. The Blue Ridge Mountain Christian Writers Conference will offer a keynote speaker, workshops, and plenty of networking opportunities for new and seasoned writers. https://ridgecrestconferencecenter.com/events/brmcwc/

5. Write to Publish Conference, June 13-16, 2023, Wheaton, Illinois. Write-to-Publish, which is owned and managed by the Christian Writers Institute will host a conference with a focus on networking. https://writetopublish.com/

6. St. Davids Christian Writers’ Conference, June 21–25, 2023, Meadville, PA. Held at Allegheny College, the St. Davids Christian Writers’ Conference will feature boot camps, workshops, and more. http://stdavidswriters.com/

7. Realm Makers 2023, July 13-15, 2023, St.Louis, MO. Realm Makers is specifically designed for Chrisitan writers who write speculative fiction. https://www.realmmakers.com/annual-conference/

8. Florida Christian Writers Conference, October 19-23, 2023, Leesburg, FL. This conference will include workshops, VIP breakfasts with special speakers, and the chance to connect to agents, editors, and award-winning writers. https://word-weavers.com/floridaevents

9. West Coast Christian Writers Conference, October 18-20, 2023, Roseville, CA. At the West Coast Christian Writers Conference, you’ll find 40+ workshops, round table discussions, and coaching and critique appointments. https://westcoastchristianwriters.com/2023-conference/

10. The C.S. Lewis Retreat, October 2023, Redlands, CA. The C.S. Lewis Retreat is based on the work and life of C.S. Lewis, a British writer and theologian. https://www.cslewis.org/programs/retreat/

The Bottom Line: If you’re writing or have written a book with a Christian theme or genre, Christian Writers’ Conferences are well worth the investment. They can help propel your writing career forward.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top Poetry Competitions Researched by Book Publicist Scott Lorenz

Top Poetry Competitions

By Scott Lorenz
Westwind Communications

Are you a poet and nobody knows it?  Get busy and enter poetry competitions and tell the world about your poetry!

One of the best ways to gain exposure for your poetry is to enter your work into various poetry competitions around the United States. The recognition gained for your prose could help launch your career or give you the encouragement to propel you forward to greater heights. Sometimes that third party endorsement of your work is well worth your time.

I’ve researched and compiled this list of poetry contests that offer recognition and in some cases cash prizes. Good luck!

1. Agha Shahid Ali Prize in Poetry, Salt Lake City, UT. Honoring the memory of a celebrated poet and a beloved teacher, the Agha Shahid Ali Prize in Poetry is awarded annually and is sponsored by The University of Utah Press and The University of Utah Department of English. $1,000 Cash Prize and Publication from the Press; $500 and reading in The University of Utah’s Guest Writers Series from The University of Utah Department of English. https://www.uofupress.com/ali-poetry-prize.php

2. Agnes Lynch Starrett Poetry Prize, Pittsburgh, PA. Established in 1981, the Agnes Lynch Starrett Poetry Prize is administered by the University of Pittsburgh Press. Named in honor of Agnes Lynch Starrett, the Press’s first director, the prize is awarded for a first full-length book of poems. The prize carries a cash award of $5,000 and publication by the University of Pittsburgh Press as part of the Pitt Poetry Series. The series is edited by Ed Ochester, who also serves as final judge in the Starrett competition. https://upittpress.org/prize/agnes-lynch-starrett-poetry-prize/

3. Aliki Perroti and Seth Frank Most Promising Young Poet Award, New York, NY. Established in 2013, the Aliki Perroti and Seth Frank Most Promising Young Poet Award recognizes a student poet twenty-three years old or younger, with an annual cash prize of $1,000. https://poets.org/academy-american-poets/prizes/aliki-perroti-and-seth-frank-most-promising-young-poet-award

4. Amy Lowell Traveling Poet Scholarship, Boston, MA. The American poet Amy Lowell died in 1925. Her will established an annual scholarship to support travel abroad for gifted American-born poets. The scholarship is administered by the Trustees under her will at the law firm of Choate, Hall & Stewart in Boston, Massachusetts. There is no age requirement, publication requirement, or education requirement. Poets must be of American birth. https://www.amylowell.org/

5. Benjamin Saltman Poetry Award, Pasadena, CA. Established in 1998, in honor of the poet Benjamin Saltman (1927-1999), this award is for a previously unpublished original collection of poetry. Awarded collection is selected through an annual competition which is open to all poets. https://redhen.org/awards/benjamin-saltman-poetry-award/

6. Berkshire Prize for a First or Second Book of Poetry, North Adams, MA. The Berkshire Prize for a First or Second Book of Poetry is open to anyone writing in the English language, whether living in the United States or abroad. Translations are not eligible for this prize, nor are previously self-published books. https://www.tupelopress.org/berkshire-prize/

7. Colorado Prize for Poetry, Fort Collins, CO. The Colorado Prize for Poetry is an international literary contest started in 1995. Since the contest began, over 5,000 book-length poetry manuscripts have been entered. Each year’s prizewinner receives a $2,000 honorarium and publication of his or her book by the Center for Literary Publishing. https://coloradoreview.colostate.edu/colorado-prize-for-poetry/

8. Cowles Poetry Book Prize, Cape Girardeau, MO. Individual poems in the manuscript may have been published previously in a chapbook, magazines, journals or anthologies, but the work as a whole must be unpublished. Translations and previously self-published books are not eligible. Open to any poet writing in English, age 18 or older, regardless of publication history. Send 48-100 pages of poetry–any style or theme–with a table of contents and an acknowledgements page for any previously published poems. The page count doesn’t include the table of contents or acknowledgements. No online submissions. http://www.semopress.com/events/cowles-prize/

9. Elixir Press Annual Poetry Awards, Denver, CO. Elixir Press is sponsoring a poetry contest open to all poets writing in English. There will be a Judge’s Prize of $2,000 and an Editors’ Prize of $1000. Both winning manuscripts will be published by Elixir Press. All entries will be considered for publication. An outside judge, to be announced later, will make the final decision for the first prize. The editors will make the final decision for the second prize. http://elixirpress.com/guidelines/annual-poetry-awards

10. Fugue Annual Writing Contest, Moscow, ID. Fugue’s Annual Writing Contest accepts submissions of both poetry and prose (fiction and nonfiction). Multiple submissions are accepted as long as separate fees are paid. For poetry submissions, please send between 1-3 poems. For prose submissions, please send no more than one short story or one essay. https://fuguejournal.com/general-submissions

11. Iowa Poetry Prize, Iowa City, IA. The Iowa Poetry Prize, open to new as well as established poets, is awarded for a book-length collection of poems written originally in English. Previous winners, current University of Iowa students, and current and former University of Iowa Press employees are not eligible. https://uipress.uiowa.edu/resources/prospective-authors/iowa-poetry-prize

12. Irish Writers Lost Gatos Writing Contests, Los Gatos, CA. Writing contests open till 21 September. Short Stories $10 per story, $1000 prize. Poetry $10 per poem $600 prize. Youth Poetry (under 18’s) $8 per poem, $400 Gift Card Prize. Open to all, unpublished work only in English. https://irishwriterslosgatos.submittable.com/submit

13. Jake Adam York Prize, Denver, CO. The Jake Adam York Prize is a collaboration between Copper Nickel & Milkweed Editions. It is open to all poets in the US who have published no more than one full-length poetry collection. The entries are due October 15. The entry fee is $25 (which includes a year’s subscription to Copper Nickel). The prize is $2,000 plus publication by Milkweed Editions. http://copper-nickel.org/bookprize/

14. May Sarton New Hampshire Poetry Prize, Peterborough, NH. The May Sarton New Hampshire Poetry Prize is named for May Sarton, the renowned novelist, memoirist, poet, and feminist (1912-1995). The winner receives $1000, book publication, and 100 copies of the published book, as well as distribution with our other spring titles through our partner UPNE (University Press of New England). https://bauhanpublishing.com/contests/

15. The Cowles Poetry Book Prize, Cape Girardeau, MO. Prize: $2,000 and 30 copies for the author, publication and distribution of a full-length poetry manuscript with a full-color perfect-bound cover. Manuscripts submitted to the contest will be read and judged anonymously. http://www.semopress.com/events/cowles-prize/

16. Miller Williams Poetry Prize, Fayetteville, AR. A prize of $5,000 and publication by University of Arkansas Press is given annually for a poetry collection. Submit a manuscript of 60 to 90 pages with a $28 entry fee by September 30. Visit the website for complete guidelines. https://www.uapress.com/millerwilliamspoetryseries/

17. Raiziss/de Palchi Translation Awards, New York, NY. The Raiziss/de Palchi Translation Awards recognize outstanding translations into English of modern Italian poetry through a $10,000 book prize and a $25,000 fellowship, given in alternating years. To apply, a translator must submit four copies of a proposal describing the work-in-progress, the applicant’s credentials, and how the fellowship money will be used. https://poets.org/academy-american-poets/prizes/raizissde-palchi-translation-awards

18. Rhina Espaillat Poetry Award, Walden, NY. This award honors the achievements of the great Dominican-American poet, translator, and public school teacher Rhina Polonia Espaillat. The Rhina Espaillat Poetry Award will be awarded for an original poem of not more than fifty lines that reflects her lyricism, empathy, and ability to find grace in everyday events of life. https://www.plough.com/en/contact-us/rhina-espaillat-poetry-award

19. Spirit First Poetry Contest, Langley Park, MD. Poetry submissions may be of any length and any style but must have a theme of Meditation, Mindfulness, Silence, Stillness, or Solitude (we are referring to peaceful solitude – not loneliness). Poems may reflect any discipline, any faith, or none. Poems must be previously unpublished. https://www.spiritfirst.org/

20. The Center for Book Arts Poetry Chapbook Competition, New York, NY. The Center’s Poetry Chapbook Competition has been going strong since 1996; past winners have included Ailish Hopper, Jeffrey Skinner, L.B.Thompson, and Rachel Zucker. Poets! Submit your work for this year’s contest; the deadline every year is December 1; current guidelines are up on our site here. https://centerforbookarts.org/calendar/opportunity/2023-poetry-chapbook-contest

21. The Washington Prize, Washington, DC. The Washington Prize, awarded annually to a living American or Canadian poet, is $1,500 and book publication for a manuscript of original poetry in English. Poets at any stage in their career may submit a manuscript of 48 to 80 pages between January 15 and March 15. $25 entry fee. The winner is selected in summer and publication is planned for early the following year. https://wordworksbooks.org/submissions/the-washington-prize/

22. Wergle Flomp Humor Poetry Contest, Northampton, MA. Now in its 14th year, this contest seeks today’s best humor poems. No fee to enter. Submit published or unpublished work. $2,000 in prizes. https://winningwriters.com/our-contests/wergle-flomp-humor-poetry-contest-free

The Bottom Line: If you are poet and nobody knows it then it’s time to get busy and enter poetry competitions. Do it TODAY!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


“Here’s How to Find a Hollywood Agent” says Book Publicist Scott Lorenz

“Here’s How to Find a Hollywood Agent” says Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Book Marketing

These days, more and more authors want to turn their books into movies. This is no surprise as streaming services like Netflix, Hulu, and Amazon Prime are more popular today than ever before and always in need of fresh content.

So the question is, how can you connect with a Hollywood agent who can turn your dream into a reality? Below is my list of all the tips, tricks, and resources you need to do just that. No matter what strategies you utilize, be patient. Remember, Hollywood movies don’t make their debut overnight. It will take a great deal of time, creativity, and persistence for your book to reach movie status.

Dr. Ken Atchity, a literary manager who developed The Meg stated that Walt Disney Studios bought the rights to the book in the 1990’s. It didn’t get produced until Warner Brothers did it in 2014. Allan Scott, the producer of the Queen’s Gambit revealed it took 30 years, and 9 rewrites for the movie to come to life. The moral of the story? Never give up.

Write a Script First

Hollywood agents want to see how your book has the potential to become a top movie. That’s why it’s a good idea to write a script yourself. With a well-written script, you’re far more likely to spark interest and inspire those in Hollywood. This is the first step you should take before you look for people to pitch to. If script writing is not your skill set, then hire it out. Here’s an article I wrote about that option. How to Get Your Book Adapted into a Screenplay.

Use a Matchmaking Service

If you were looking for someone to date, a matchmaking service might be a good option. The same holds true if you’re in search of a Hollywood agent. While there are a number of matchmaking services out there, here are my top picks.

  • Greenlight My Movie: This should be on your radar if you have a short film, book, screenplay, or true story. You’ll get a guaranteed response from Hollywood buyers and representatives.
  • Hollywood Pitch Festival: Head on over to the Hollywood Pitch Festival and pitch your book to A-list buyers and representatives.
  • InkTip: You can use InkTip to get your script noticed. It’s been around since 2000 and is currently used by thousands of producers, agents, managers and other pros in the industry.
  • Spec Scout: After you submit your script to Spec Scout, you’ll receive detailed comments on its strengths and weaknesses. If you score above 75 on a 100 point scale, you’ll be listed as a “Scouted” writer and may land some great exposure.

Be Cautious of Trends

All too often a successful movie comes out and writers try to write a similar story with their own twist. The truth is that Hollywood agents don’t want to see the same ol’ plots. Do your best to keep your book original. While it’s easier said than done to think out of the box, doing so is essential if you’d like to stand out.

Ask Agents If They Can Take a Look

It may be tempting to simply send your script to several of agents. According to Richard Walter, UCLA’s screenplay expert, this strategy will likely send your message to the trash. Instead, send an intro letter or email to these agents where you introduce yourself. Then, ask them if they’re willing to take a look at your script. If you get a reply like “go for it,” congratulations, your foot is in the door.

Network, Network, Network

According to Daniel Parsons, bestselling author of several series, networking is the key to finding a Hollywood agent who is interested in your work. Attend writer’s conferences, festivals, and a variety of social events. When you do, be prepared with your short elevator pitch. You never know who you may meet and you only get one chance to make a first impression.

Rank Highly on Amazon Books

Let’s be honest. If you’re popular on Amazon, your chances of getting noticed by Hollywood agents and movie producers are pretty high. While it will take a great deal of effort and determination, do your best to get your book ranked in the top 1% of Amazon Books. This worked for self-published author, Colleen Houck whose book Tiger’s Curse is currently being turned into a movie.

Connect with Agents on LinkedIn and Facebook

There are many authors out there who already have established relationships with Hollywood agents so it only makes sense to find them on Facebook or connect with them on LinkedIn. Harness the power of social media.

Use IMDbPro

Keep your finger on the pulse of Hollywood by looking at a list of directors who’ve been nominated for awards and see which agents represent them and who repped the originating book. Keep up to date on changes in representation with IMDbPro Track. IMDb is THE place to be. Study it. You can find anybody in the film business with IMDb.”

Enter Your Book in Screenplay Competitions

Caren Lisssner’s book “Carrie Pilby” was turned into a film starring Nathan Lane by a Hollywood film director and three producers. She encourages authors to take advantage of screenplay competitions because you never know what will happen. I use FilmFreeway to submit my client’s screenplays to dozens of the thousands of film festivals worldwide. My clients have won 100+ awards worldwide. When we get a win Westwind Book Marketing sends out a press release.

Embrace the Roadblocks

One of my clients, Jonathan Sanger, penned a memoir called “The Making of the Elephant Man, A Producer’s Memoir” He tells the story of the screenplay he received from his children’s babysitter and how he eventually turned it into a classic movie. Sanger explains all of the hardships that he was faced with along the way and how he overcame them.

The Bottom Line: Your book or screenplay will not turn itself into a movie. You must place it in front of the right eyes. An agent can help you do it. Good luck!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


National Publicity Summit – Should You Go?

National Publicity Summit New York

By Scott Lorenz
Westwind Communications

As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.

So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”

Forget about it. It’s not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.

I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link: http://bit.ly/Big-Time-PR

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!