Book Publicity Who Needs It? 127 Reasons to Go Get It!

By Scott Lorenz  Westwind Communications

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

Authors will often wonder what book publicity is all about and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.

Book Publicity who Needs it 7-19

  1. An agent will ‘discover’ your book and offer to represent you.
  2. Publicity is Free. Advertising costs money.
  3. Your book marketing will spark ideas for new offerings.
  4. You’ll get good (WOM) word of mouth advertising.
  5. You’ll become the go-to author the media seeks out.
  6. You’ll get new business because of all the publicity.
  7. You’ll create positive energy generating more good book ideas while book marketing
  8. Book publicity success will lead to loyal employees.
  9. You’ll be a more driven, optimistic, and secure author.
  10. Other authors will be blown away by your book publicity.
  11. Book publicity will pay off because you’ll be able to work less.
  12. Your book will inspire you to create another product or service.
  13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’
  14. Readers will become loyal to you and demand you write more!
  15. Demand for your services allow you to raise your prices.
  16. Third party media endorsements will result in new business, speaking engagements.
  17. Media stories about you will help your website show up first on internet searches.
  18. Celebrities will be reaching out to you to learn more about your book.
  19. Those who previously never paid attention to your book want to be your friend.
  20. Random strangers come up to you and remember you as an author they saw on TV.
  21. Your Amazon.com orders will skyrocket.
  22. Your book publicity will help you create a name for yourself in politics.
  23. New found ‘fans’ will ask you for your autograph.
  24. Your book promotion will turn into sales.
  25. The online ads for your books will lead to sales and consulting deals.
  26. You’ll get more inquiries for your business or practice.
  27. Your book marketing will spread across the Internet
  28. Your employees will be proud of working with you.
  29. Legislation that you initiate or inspire gets enacted.
  30. When the economy gets tough, your book will keep you thriving.
  31. You’ll be invited to prestigious events
  32. Customers will gladly buy your book.
  33. Book buyers will ask for your book in stores.
  34. You can charge a higher price for your books
  35. Since people are pre-sold about you and your book they’re predisposed to work with you.
  36. Book publicity is more credible and therefore more believable than a paid ad.
  37. Media outlets will reach out and offer your book more free publicity.
  38. You may have the opportunity to write a syndicated column about your book
  39. You may get paid keynote speaking engagements.
  40. Book deals will come to you.
  41. Your book will be purchased by a major company for promotional purposes
  42. Your compensation as an author will grow over time.
  43. Book publicity will help you become well-known in your specialty.
  44. You’ll get your own TV or Radio show.
  45. Those who were skeptical about your book now own it.
  46. Big-name media outlets will feature your book.
  47. You’ll make $$$ speaking about your book.
  48. Your book publicity will help you brand yourself.
  49. Major magazines will feature you and your book on their front covers.
  50. Your book will become so popular that it’ll be time for you to host a radio show.
  51. Framed articles about you and your book will decorate your office
  52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.
  53. Well-known personalities will endorse YOU!
  54. Your book promotion will pay off because you’ll buy your dream home.
  55. Your writing techniques will be taught at schools globally.
  56. Your book will create a business big enough to franchise.
  57. People will be inspired and positively impacted by your book.
  58. Significant mistakes will be prevented thanks to your work as an author.
  59. Issues you discuss during your book publicity will be taken seriously.
  60. Those who appreciate you and your book want to be in your company.
  61. Lots of money will come your way when you act as a celebrity endorser.
  62. You’ll make money when ideas from you book are licensed.
  63. Book groupies will follow all of your public appearances.
  64. You’ll be flooded with bulk book orders by organizations who love what your book.
  65. Your message becomes part of the lexicon of the language.
  66. Major stores will want to sell your book to their customers.
  67. You’ll get discounts from those who are interested in a business opportunity.
  68. Promoting your books to international markets will be possible.
  69. Your book promotion will motivate others to pursue their dreams.
  70. The cause outlined in your book will receive grant money from foundations
  71. Your family will admire your achievements and be inspired by your success
  72. Your children will be inspired by your success.
  73. Your closest friends will proudly brag about your book
  74. Book promotion will be more fun than you think!
  75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.
  76. Your book publicity success will inspire you to take better care of yourself
  77. Others will view you as an author and expert.
  78. You’ll have an edge over your competitors
  79. Your customers will see your book solidifying a positive image.
  80. Investing opportunities will come to you from venture capital companies.
  81. Your success as an author will attract experts to help you.
  82. People will take your advice to heart.
  83. Your love life will improve as a result of the fame your book publicity has brought you.
  84. Your name will be in the databases of TV & Radio producers and journalists.
  85. Your book publicity will earn you various awards and nominations.
  86. Your legacy will be as a successful author.
  87. Other authors will covet your level of success.
  88. Your book will be at the front and center at indie and big box bookstores.
  89. A commencement speech at your alma mater will be offered to you.
  90. Those who once looked down upon you as an author will now see you everywhere.
  91. Other people will become passionate about the cause your book revolves around.
  92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.
  93. You’ll make more memories with your loved ones.
  94. You’ll be a media darling and will be recommended as a “Great Interview.”
  95. Your book publicity will connect you to people you would’ve never crossed paths with.
  96. Your success as an author will give you more faith in yourself.
  97. Your book publicity will lead you to earn an honorary doctorate degree.
  98. Your debts will disappear thanks to the great results of your book marketing.
  99. You’ll be outlived by the legacy you leave as one of the greatest authors.
  100. You’ll get a ‘command’ performance by the President of The United States.
  101. An early and wealthy retirement will be your option.
  102. Words you invent for your book become household terms.
  103. Your success as an author will allow you to achieve even more than you ever thought.
  104. Your book could be turned into a movie.
  105. You could get a deal to collaborate on a new book with a well-known author.
  106. Your book will win awards at major book festivals.
  107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.
  108. Your book will be required reading at universities worldwide.
  109. People will buy your book to send to their Congressman.
  110. A book award will be named after you and your book.
  111. Your book will attract a global audience.
  112. Young children will look up to your success as an author.
  113. Aspiring authors will consider you their role model.
  114. Traveling the world and marketing a book will become your reality.
  115. Millions of people will follow you on Twitter.
  116. Cruise ships will be calling you talk about your book.
  117. The dream life of fame and fortune will now be yours.
  118. Once you’re famous and don’t need it, Banks will want to loan you money.
  119. A TV producer will want to collaborate on a new series on your book.
  120. Your side of the story will be told to the public thus helping your lawsuit.
  121. The U.S. Senate will ask you to testify about issues in your book.
  122. New laws will be passed as a result of your book.
  123. Book publicity is like a drug, the more you get the more you’ll want.
  124. Your book publicist will work for free… (Ok that’s not happening!)
  125. Marketing a book will become second nature to you.
  126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.
  127. The more book publicity you get the more publicity YOU’LL GET!

The Bottom Line:  Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

 

Hollywood Movie Producers Offer Tips to Authors

By Scott Lorenz

Westwind Communications

“Having an agent skilled in negotiations, rights, and contracts would clearly be beneficial, but even more important is having an agent who believes in you as a writer.”         Peter Miller, producer of  Helter Skelter, Citizen Jane, Kill the Irishman, The Mona Lisa Myth, and Goodbye Miss 4th of July

Find out what movie producers have to say about turning your next book into a cinema worthy masterpiece.

Many writers dream of writing a book that turns into a movie. If your goal is to turn a Hollywoodnovel or memoir into a silver screen success, be prepared for some hard work. After all, movie producers are selective and only the right stories make their way to the big screen. The reality is that very few books even get considered for movies. Fortunately, however, turning your book into a movie is not impossible.

To help you understand just what it takes to get your book noticed and turned into a movie, it only makes sense to share some advice from movie producers. Let’s take a closer look at what reputable movie producers have to say to authors who are on a mission to write books that make it to Hollywood.

“The older I get, the more I look at movies as a moving miracle. Audiences are harder to please if you’re just giving them special effects…but they’re easy to please if it’s a good story.” – Steven Spielberg, academy award winning producer of movies such as E.T., Jaws, The Color Purple, and Schindler’s List.

 Spielberg’s quote illustrates just how important it is for you to ensure you have a good story. An average story cannot get spruced up with some special effects and make it to the big screen. Books with high concepts are typically the ones that turn into movies. These books feature striking ideas that can be easily communicated.

“I think the biggest mistake people make when they’re trying to sell an idea is keeping it too narrow,” Sullivan said. “It speaks to such a small demographic that there’s no way that it can be financially successful. Creatives become so attached to their ideas that they’re afraid to make it bigger, because they think it waters it down. But it doesn’t. It actually gives you a better chance for a sale. The broader and more commercial your idea, the bigger audience you can speak to, the better.” -Jamie Primak Sullivan, executive producer for a brand new movie called Breaking In.

Sullivan explains that while working on a horror movie called Fear Followers, she realized that pitching a U.S. movie that captured Americans’ fear obsession could be successful. However, Sullivan knew that incorporating the way the characters use technology could make the movie more appealing to the global market and increase its chances of selling.

The moral of the story is that when you’re writing a book that you hope to be movie ready, search for ways to make your idea resonate with a large demographic. If your book could only capture the attention of a select group of people, it won’t make it to the big screen.

“Selling a great idea to Hollywood most often starts with effective feedback from a person who understands what top decision makers are looking for.” -Regina Romain, producer of Troy the Train of Car City, Judge Alex, and Cristina’s Court

Romain knows what it’s like to be a writer with the hopes of selling a book to Hollywood. She states that most writers want to hear “That’s nice, honey. Your story could be a Hollywood movie one day.” The truth is that this type of feedback does not show you how you can improve or sell your story. If possible, you should work with an agent with ties to the movie industry who can provide you with effective feedback.

“Human stories have always moved me. I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.” -Jonathan Sanger, producer and director, known for The Elephant Man, Chapter and Verse, Flight of the Navigator, and Vanilla Sky.

Sanger is one of my clients so I know that he is specifically interested in people and what makes them unique. When writing a story for Hollywood, remember this: Ensure there are characters that can evoke emotions in your audience because they’ve overcome adversity, opened up about a serious illness, or saved someone’s life. Focus on your characters and things like their incredible achievements or heroic acts.

In Sanger’s film, Marshall, Chadwick Boseman plays Thurgood Marshall, the first African-American Supreme Court Justice. The film focuses on State of Connecticut vs. Joseph, one of the first cases of Marshall’s career that involves a chauffeur being accused of rape by his white employer. It showcases how Marshall overcame the daily challenges of working in the Supreme Court and inspired others.

Check out Sanger’s book, Making the Elephant Man: A Producer’s Memoir which offers an insider’s look at the creation of one of the first ever indie films. It can provide you with some valuable insight into what it takes to turn your book into a movie. View the trailer here.

“Having an agent skilled in negotiations, rights, and contracts would clearly be beneficial, but even more important is having an agent who believes in you as a writer.” Peter Miller, producer of Helter Skelter, Citizen Jane, Kill the Irishman, The Mona Lisa Myth, and Goodbye Miss 4th of July

In Miller’s book, “Get Published! Get Produced! A Literary Agent’s Tips on How to Sell Your Writing,” he focuses on why it’s crucial to work with an agent. Miller explains that if you find an agent to represent you, you should ask yourself whether the individual only seems interested in your specific project or whether they’ll work with you to develop your career. He states that success in this field is very difficult but those who make it, make it big. Check out Millers most recent book Author! Screenwriter!

“Find something you enjoy and do it. The money will somehow take care of itself.”-Alan Trustman, writer, lawyer, and producer who is best known his books-to-movies, The Thomas Crown Affair and BULLITT staring Steve McQueen.

In an interview, Trustman, another one of my clients, discussed the importance of passion for writers. You have to really want to turn your book into a movie and pour your heart and soul into your story and efforts to get it noticed.

Here are some resources that may help you take your book to Hollywood:

  1. How to Turn a Book Into a Movie, Script Magazine

https://www.scriptmag.com/how-to-turn-a-book-into-a-movie

  1. The Power Of Theme: Turning Books Into Movies, Writer’s Digest

https://www.writersdigest.com/editor-blogs/there-are-no-rules/craft-technique/the-power-of-theme-turning-books-into-movies

  1. Books Turned Into Movies, Newsday

https://www.newsday.com/entertainment/books/books-turned-into-movies-1.3596896

 The Bottom Line: Writing a book that’s worthy of Hollywood’s attention takes a great deal of time, effort, and dedication. Don’t give up as you may just be the author of the next popular flick.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How Authors Can Use Book Clubs to Promote Their Books

By Scott Lorenz

Westwind Communications

Flying Books Clubs, Book ClubsWhen promoting a book, many authors think national promotion. And that’s fine, but I also suggest authors consider solid local promotion using book clubs.  While national campaigns can be effective, reaching out to a  nearby audience is certainly cost-effective and, when done right, can help start word-of-mouth promotion every author covets.

The obvious appeal of a book club is that it is a prime niche target. The simple equation is that book clubs consist of people interested in books and people who like books can like your book as well as any other.

The investment is driving 15-20 minutes to where the club meets, speaking for 30 minutes, answering questions for 10-15 minutes, and then greeting members as they depart at a table filled with your books.

If 20 members attend that week’s book club session, and six buy your book, they will return to the following month’s meeting and at least two or three will talk about your book. Others will then go out and, on the recommendation of club members, purchase your book. All will tell friends outside the club, some of whom will buy your book. It doesn’t take long for 100 sales to rack up from a 90-minute investment by the author.

And, by the way, a book club in another state or another country still can have value to an author because it can easily be arranged to “appear” as a speaker to any distant club by using SKYPE, Facebook Live or other technology.  Visiting a book club offers many benefits beyond sales, although generating sales should be number one. Other benefits include:

  • A way to better identify target audiences
  • Getting new thoughts and ideas for future books
  • Increased understanding of what characters or plot lines were of interest to readers in your target audience
  • Having an instant focus group without having to pay for one
  • Meet and relate to reviewers who often are book club members
  • Meet people from all different walks of life, greatly adding food to the writer’s observational brain
  • Learn about new books to read. Remember Stephen King’s advice: “If you don’t have time to read, you don’t have time to write.”

To find book clubs nearby do a Google search. Then, (now don’t laugh), actually go to your local library and ask the librarian! Chances are some book clubs may even meet in the library. Others will meet in private homes but the librarian will know. In fact, the librarian will belong to local book clubs and probably would be willing to recommend you as a speaker at a club event or at the library itself. Besides the library, visit local community colleges and universities to get information on book clubs.

Book clubs also can be located by searching on Facebook, Goodreads and other online sites. You can visit local coffee shops, sandwich shops and even bookstores and look for a community bulletin board that book clubs are apt to use for announcements.

Another way to locate nearby book clubs is to go to www.readerscircle.org, www.readinggroupguides.com and www.bookbrowse.com/bookclubs.

There are some things an author should do to make the visit worthwhile to club members so they will be invited back or invited to another club, such as:

  • Provide study questions in advance
  • Have some great stories ready to tell about writing and the creative process
  • Seek their help by asking them to review your book on Amazon, BN, Goodreads, or talk about it on Facebook or Twitter
  • Keep in touch. Take a picture with the group and offer to email it to them. Save the contact information and email them updates
  • Bring something – bookmarks, a bottle of wine, or a batch of homemade cookies. Best of all bring free books to give away.

After you have visited all the book clubs within a 50-mile radius, you will have become an expert at promoting books using book clubs. After all, paid speakers begin by speaking free to local civic clubs and become better speakers by this training method. The same goes for authors and book clubs. These new skills will prepare you to speak at seminars, workshops, book fair conferences, etc.

One more thing. There are several celebrity book clubs promoted by Reese Witherspoon, Jimmy Fallon and Sarah Jessica Parker to name a few.   Getting picked up by these are a long shot at best for most authors. So for best results and mental satisfaction, I’d focus on the plan I’ve outlined above.

The Bottom Line: Authors, pursue book clubs to promote your book and get the local buzz going!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How Authors can Use ProfNet For Book Marketing

By Scott Lorenz

Westwind Communications

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As a book publicist I am always on the lookout for effective ways to reach book buyers and the media. One way is to utilize a service called ProfNet. As one of its first users I’ve seen ProfNet become one of the most important ways of reaching the media in a non-intrusive way.

Here’s how it works. A reporter, freelance writer or television producer is assigned a story. Unless they know someone who is an expert on that topic they’ll need to find someone to interview. So the reporter will place a query on ProfNet requesting an expert with certain qualifications and who could speak to a certain issue they are writing about. They’ll include a deadline, contact information and their media outlet.

These queries are compiled by ProfNet and are emailed out to thousands of publicists, experts, authors and other subscribers multiple times a day. I personally read just about every set of queries as they could contain a big media opportunity for my clients. On any given day there could be queries from the NY Times, Good Morning America, Women’s World Magazine, NPR and just about anybody you could think of.

I’ve landed clients in all the above mentioned outlets and hundreds of others as well. One reason it works so well is that the media is looking for the expert rather than you or me (the publicist) pushing my client on them. In this case they actually have a story they’re working on and NEED an expert.

Who in the media uses ProfNet? Meet freelance writer Lisa Iannucci. Lisa has written many articles for consumer and trade publications including Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend,  Parenting, New York Magazine and more. She has also written for New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal), Sports Travel and more. She is constantly on the lookout for interesting experts and authors to interview for her various freelance assignments.

Authors are perfect for Profnet because of their built-in credibility since they wrote about the subject matter covered in their book. The media likes people who have credentials and are authorities and experts.

Here are key tips to remember when responding:

  1. Note the deadline. Get your response in well ahead of it.
  2. Answer the question or query directly. Keep your email short and to the point. Nobody has time to read a dissertation.
  3. Google the reporter or the publication if you are not aware of them. Get every edge you can as you’ll be competing against others who want the coverage too.
  4. Remember Radio likes “sounds.” Television likes a “visual.” Online services like ‘links’ and Print likes everything! So cater to the medium in your response.
  5. Put “ProfNet Query” in the subject line

I pitched one of my authors to a ‘major consumer magazine’ about her Hollywood makeup book as they were looking for the latest in Blush/Luminizers/Contouring/Makeup. Another author of mine wrote a book about Type 2 Diabetes and was quoted extensively in a highly regarded association publication with two million readers because the ProfNet query asked for tips about Type 2 Diabetes and insurance.

On another occasion, I responded to a ProfNet query from the New York Times who was desperately looking for someone to comment about a financial issue at 6pm on a Friday night. Got that one too!

ProfNet is not free and is billed on an annual basis. Authors can sign up directly or work with a publicist who subscribes. For more information visit: http://www.prnewswire.com/profnet/  or call 800-PROFNET (800-776-3638) or email: profnet@profnet.com

The Bottom Line: Authors, put ProfNet into your marketing mix. By proactively promoting your book to the media you can become the Go-To-Expert on your topic. Do it today!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist