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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Use Instagram to Sell Books

Find out how Instagram is helping authors increase visibility and earn more money.

By Scott Lorenz

Westwind Book Marketing

How Authors Use Instagram to Sell BooksInstagram has over 1 billion users. So it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales.

If you’re an author who would like to use Instagram to your advantage, check out the Instagram accounts listed below. Follow them and engage as you like. They can give you a good idea of how authors are using the one of fastest growing social media platforms.

1. James Patterson (@jamespattersonbooks)

The New York Times bestselling author of The Kennedy Curse and The 20th Victim loves to repost pictures of children enjoying his books. His account is also full of giveaways, announcements about upcoming releases, and inspirational quotes he lives by.

2. Dan Brown (@authordanbrown)

Dan Brown posts about his virtual storytimes as well as photos of his life in New England and yellow lab, Winston. He also features occasional quotes from some of his top books like The Lost Symbol and The Da Vinci Code.

3. Janet Evonovich (@janetevanovich)

From the moment you look at Janet Evonovich’s Instagram, you’ll notice plenty of color. She fills her profile with bright and cheery photos of Hot Six, Twisted Twenty-Six and other recent books she wrote. There’s also a lot of details about book signings and new releases.

4. Malcolm Gladwell (@malcolmgladwell)

Malcolm Gladwell’s latest posts are all about his book Talking to Strangers. His Instagram is also packed with photos of him on Jimmy Kimmel Live, NPR Radio, Book Tube, and other places he’s been interviewed.

5. Jon Krakauer (@krakauernotwriting)

While Jon Krakauer’s posts of his political views, travels, and adventures are interesting, his catchy description is particularly noteworthy: “I write books for a living. Been toiling in the writing factory for more than 35 years. Not writing is way more fun.” Some of his most popular books include Embrace the Misery, Gates of the Arctic, and Living Under the Volcano.

6. Mitch Albom (@mitchalbom)

Mitch Albom, author of Finding Chika and The Next Person You Meet in Heaven is an avid user of the Instagram story feature. He posts short stories to promote his interviews, podcasts, and Say Detroit, a non-profit organization he started to support underprivileged people in Detroit.

7. Tony Robbins (@tonyrobbins)

Tony Robbins’ Instagram is nothing short of inspirational. It’s filled with powerful quotes by him and information about non-profits he believes in. He also scatters several funny memes throughout. Robbins wrote The New Money Masters and The Path.

8. Jay Shetty (@jayshetty)

On Jay Shetty’s Instagram, you’ll find sayings from his current and upcoming books like Think Like a Monk. Here’s one that really stands out: T.I.M.E Daily Routine: Thankfulness, Insight, Meditation, Exercise.

9. Joanna Gaines (@joannagaines)

Joanna Gaines, author of Magnolia Table and We are the Gardners uses her Instagram account to share lifestyle photos of her and her family. She keeps it pretty personal and makes it easy for followers to get a feel for the everyday happenings in her life.

10. Dashama Konah Gordon (@dashama)

Since Dashama is a “happiness expert” in addition to author of Journey to Joyful, her profile features positive quotes, pictures of her practicing yoga and meditating, and a story Q&A session where she answers her follower’s questions. She posts frequently new videos of various activities in the most incredible settings.

The Bottom Line: Use Instagram to grow and expand your audience.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

How Editing, Copyediting, and Proofreading Make Your Book ShineYou’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader? What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

Authors: Use Alliteration for Illumination of Your Book Title

By Scott Lorenz
Westwind Communications

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.”

 

Alliteration is one of many tips and techniques covered in my new book designed to help authors title their books called BOOK TITLE GENERATOR.

Incorporating alliteration into your book title can help people remember your work and it will stick out in people’s minds. Here are a few examples of books with alliteration in their titles:

Book Title Generator

Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

The Teeny Tiny Teacher by Stephanie Calmenson

The Magical, Mystical, Marvelous Coat by Catherine Ann Cullen

Of Mice and Men by John Steinbeck

A Tale of Two Cities by Charles Dickens

The Great Gatsby by F. Scott Fitzgerald

Pride and Prejudice by Jane Austen

Sense and Sensibility by Jane Austen

Love’s Labor’s Lost by William Shakespeare

The Pickwick Papers by Charles Dickens

The Princess and the Pea by Hans Christian Andersen

Fahrenheit 451 by Ray Bradbury

Caesar and Cleopatra by George Bernard Shaw

The Wonderful Wizard of Oz by L. Frank Baum

Tinker, Tailor, Soldier, Spy by John le Carré

The Wind in the Willows by Kenneth Grahame

Roger Parker of Personal Branding says “Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember.” You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it. The alliteration will stand out in conversation or in the review section of a website.

According to Mike Ball, author of ‘Banjos, Boats and Butt Dialing’, alliteration can be a very effective tool for a humorist. Ball explains, “I rarely use it for serious subjects but judiciously used, alliteration is an author’s best friend. Since humor is all about timing, alliteration forces the reader to participate in the timing you are trying to set up. That’s why my book title ‘Banjos, Boats and Butt Dialing’ gets people to laugh before they crack the cover.”

As J.R.R. Tolkien observed, alliteration “depends not on letters but on sounds.” Thus the phrase know-nothing is alliterative, but climate change is not.”

Domey Malasarn from the website “The Literary Lab” feels that alliteration can belong in titles as well as within your book. “I have used it on occasion myself in places where I thought it was helpful. For example, if I had a sentence like ‘Alfred was furious.’ I might revise it to “Alfred was angry.” because to me it pairs the subject of the sentence with his emotion a little more powerfully.”

Puja Lalwani of Buzzle explains, “The importance of alliteration should not be undermined as just another literary device that is beyond comprehension. It is highly useful and most invaluable, whether just to drive a point home, make for a fun read, or as a marketing tool that will leave your product etched in the mind of the consumer.”

On the website, helium.com, Stella McIntyre perfectly outlines the benefits of using alliteration across various mediums. “Although most commonly used in literature, most particularly poetry, alliteration can also be found in non-fiction writing: leaflets, newspaper headlines, advertising and merchandising. Its effect is twofold. Firstly it draws attention to and emphasizes a phrase and secondly, it can create connotations that significantly add to the understanding and enjoyment of a writer’s meaning.”

The Bottom Line: Alliteration in book titles will help people remember your book title because it will help your work stand out and engage your reader.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Book Title Generator is available on Amazon in ebook for kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

 

Should Authors Pay For PR Placement or Pay a Monthly Retainer?

By Scott Lorenz

Westwind Book Marketing

Authors will on occasion request an alternative payment arrangement other than the typical retainer fee arrangement most PR firms including Westwind Communications require.

I could discuss all day the various payment options offered for PR services such as ‘pay for placement,’ ‘hourly fee’ or ‘retainer fee’. In a nutshell, the retainer fee allows the client to have a fixed budget amount for PR each month and it allows my firm to rely on a steady cash flow. The work goes up and down depending upon opportunities and implementation of the marketing plan. Clients will also appreciate the logic of this concept as the billing process is simplified for both parties.

For example, let’s say we get a placement or review in the Chicago Tribune – what’s that worth? What about a photo? You would think that should demand more money right? How much more? What about a one-line quote in the Wall Street Journal? What’s that worth? What happens if a newspaper in Singapore or Australia runs that quote right out of the journal? What’s that worth?  What happens if a meeting planner sees it and calls the client for a speaking gig? Does the PR firm get a piece of that speaking fee? Why not?

What’s the value of a TV interview in the hometown of a self-published author on WBZ in Boston that includes her book cover, photo and link to her web site and the book trailer on YouTube? What happens if that leads to a movie deal? Would my firm be entitled to a piece of that? Or, does the fee for pay-for-placement relate to the ad rate for the airtime and space for the web site?  For example, an ad a little larger than a business card is $10,000 in the NY Times Sunday Book Review!

Do you want to share profits with the publicist?

I’ve promoted new medical techniques which resulted in hundreds of procedures at $5,000 apiece. In that case the worth or value of the TV story is dramatically higher. I wish I would have had a piece of that!

Several of my legal related PR placements resulted in multimillion-dollar settlements for my lawyer clients and plaintiffs when the opposing party saw the story on the local TV news. Once they knew we were prepared to continue to do battle in ‘the court of public opinion’ they settled.  Should I have gotten a piece of the lawsuit settlement? Why not? Do you see the dilemma?

What happens if we hit our stride and all the big shows want the author? Can you afford the $3-6,000 fee per show? I personally have met authors who’ve turned down major national morning shows because they could not afford the ‘pay for placement’ fee. That would never happen on a fixed fee retainer basis because you’d get all the shows for one flat fee.

Do you like reviewing complicated bills? How about fighting over ‘value’ of a PR hit?

The way I see it, ‘pay-for-placement’ is a bad deal for authors. Furthermore, there is no way authors would want to review that detail every month and frankly it would cost us hundreds or thousands of dollars per month to prepare a bill with such a breakdown. The very thought of doing it that way is rather terrifying!

There are other reasons we believe it’s in our mutual interest to use retainer fees over other billing methods. Usually people who want such a deal have had a bad experience with a PR firm that did nothing or they don’t have enough money in the first place and they’re trying to generate sales from the PR to pay for the PR. Finding out the reason for asking for a non-retainer deal is essential to formulating an equitable arrangement.

The real issue is the futile attempt to place a ‘value’ on PR placement on a monthly basis. Nobody knows the value with certainty because the benefit may come down the road in the form of new business, speaking gigs, consulting deals, TV shows, book deals or even more publicity. Trying to measure its value every month is like trying to place a future value on a baby in a bassinet… it cannot be done.

Another issue is about trust. Can the PR firm deliver the PR that is proposed? Can they be trusted to deliver media placements? I believe that past results are a predictor of future results, especially when it comes to PR. There need be no leap of faith if a PR firm has a track record of success with placements.

Will your book publicity result in book sales, a speaking gig or will it change somebody’s life?

Furthermore, with some PR projects there is just no way to assess how the media and public is going to respond. We could go through a lot of expense to create a PR strategy, press materials and pitch it to an audience that is just not interested. I once had a reporter at Bloomberg News say “Scott your guy’s book on INDIA looks great, but it’s the 7th book on India I’ve had this month so sorry we can’t run another one!”  Or, there’s a problem with the credentials of the author, founder, CEO etc. that were not disclosed to the PR firm in advance. These revelations could tank a PR effort and cost the PR firm money instead of making money.

Sometimes even with PR, people may not buy the book. In fact there have been authors on CNBC and Good Morning America who have not sold any books!

Are you available willing and able to do almost any interview almost anytime?

Finally, another reason the pay for placement deal won’t work is if the author doesn’t hold up his or her end of the bargain, such as being available for interviews, preparing for interviews, book signings, traveling, etc. Little things like these will result in little or no book sales and the publicist gets stuck with little or no compensation. Sorry, that’s a deal killer.

The Bottom Line: We’ll stick to a retainer fee basis, and my clients get to keep profits from their sales, movie deals and speaking gigs. Fair enough?

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com fill out the form below or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Check out our new book trailer at https://bit.ly/BookPublicistScottLorenz Follow Lorenz on Twitter @aBookPublicist 

 

Book Publicity Who Needs It? 127 Reasons to Go Get It!

By Scott Lorenz
Westwind Communications

Book Publicity Who Needs It?

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

Book publicity can change an author’s life.

Authors will often wonder what book publicity is all about and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.

1. An agent will ‘discover’ your book and offer to represent you.

2. Publicity is Free. Advertising costs money.

3. Your book marketing will spark ideas for new offerings.

4. You’ll get good (WOM) word of mouth advertising.

5. You’ll become the go-to author the media seeks out.

6. You’ll get new business because of all the publicity.

7. You’ll create positive energy generating more good book ideas while book marketing

8. Book publicity success will lead to loyal employees.

9. You’ll be a more driven, optimistic, and secure author.

10. Other authors will be blown away by your book publicity.

11. Book publicity will pay off because you’ll be able to work less.

12. Your book will inspire you to create another product or service.

13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’

14. Readers will become loyal to you and demand you write more!

15. Demand for your services allow you to raise your prices.

16. Third party media endorsements will result in new business, speaking engagements.

17. Media stories about you will help your website show up first on internet searches.

18. Celebrities will be reaching out to you to learn more about your book.

19. Those who previously never paid attention to your book want to be your friend.

20. Random strangers come up to you and remember you as an author they saw on TV.

21. Your Amazon.com orders will skyrocket.

22. Your book publicity will help you create a name for yourself in politics.

23. New found ‘fans’ will ask you for your autograph.

24. Your book promotion will turn into sales.

25. The online ads for your books will lead to sales and consulting deals.

26. You’ll get more inquiries for your business or practice.

27. Your book marketing will spread across the Internet

28. Your employees will be proud of working with you.

29. Legislation that you initiate or inspire gets enacted.

30. When the economy gets tough, your book will keep you thriving.

31. You’ll be invited to prestigious events

32. Customers will gladly buy your book.

33. Book buyers will ask for your book in stores.

34. You can charge a higher price for your books

35. Since people are pre-sold about you and your book they’re predisposed to work with you.

36. Book publicity is more credible and therefore more believable than a paid ad.

37. Media outlets will reach out and offer your book more free publicity.

38. You may have the opportunity to write a syndicated column about your book

39. You may get paid keynote speaking engagements.

40. Book deals will come to you.

41. Your book will be purchased by a major company for promotional purposes

42. Your compensation as an author will grow over time.

43. Book publicity will help you become well-known in your specialty.

44. You’ll get your own TV or Radio show.

45. Those who were skeptical about your book now own it.

46. Big-name media outlets will feature your book.

47. You’ll make $$$ speaking about your book.

48. Your book publicity will help you brand yourself.

49. Major magazines will feature you and your book on their front covers.

50. Your book will become so popular that it’ll be time for you to host a radio show.

51. Framed articles about you and your book will decorate your office

52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.

53. Well-known personalities will endorse YOU!

54. Your book promotion will pay off because you’ll buy your dream home.

55. Your writing techniques will be taught at schools globally.

56. Your book will create a business big enough to franchise.

57. People will be inspired and positively impacted by your book.

58. Significant mistakes will be prevented thanks to your work as an author.

59. Issues you discuss during your book publicity will be taken seriously.

60. Those who appreciate you and your book want to be in your company.

61. Lots of money will come your way when you act as a celebrity endorser.

62. You’ll make money when ideas from you book are licensed.

63. Book groupies will follow all of your public appearances.

64. You’ll be flooded with bulk book orders by organizations who love what your book.

65. Your message becomes part of the lexicon of the language.

66. Major stores will want to sell your book to their customers.

67. You’ll get discounts from those who are interested in a business opportunity.

68. Promoting your books to international markets will be possible.

69. Your book promotion will motivate others to pursue their dreams.

70. The cause outlined in your book will receive grant money from foundations

71. Your family will admire your achievements and be inspired by your success

72. Your children will be inspired by your success.

73. Your closest friends will proudly brag about your book

74. Book promotion will be more fun than you think!

75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.

76. Your book publicity success will inspire you to take better care of yourself

77. Others will view you as an author and expert.

78. You’ll have an edge over your competitors

79. Your customers will see your book solidifying a positive image.

80. Investing opportunities will come to you from venture capital companies.

81. Your success as an author will attract experts to help you.

82. People will take your advice to heart.

83. Your love life will improve as a result of the fame your book publicity has brought you.

84. Your name will be in the databases of TV & Radio producers and journalists.

85. Your book publicity will earn you various awards and nominations.

86. Your legacy will be as a successful author.

87. Other authors will covet your level of success.

88. Your book will be at the front and center at indie and big box bookstores.

89. A commencement speech at your alma mater will be offered to you.

90. Those who once looked down upon you as an author will now see you everywhere.

91. Other people will become passionate about the cause your book revolves around.

92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.

93. You’ll make more memories with your loved ones.

94. You’ll be a media darling and will be recommended as a “Great Interview.”

95. Your book publicity will connect you to people you would’ve never crossed paths with.

96. Your success as an author will give you more faith in yourself.

97. Your book publicity will lead you to earn an honorary doctorate degree.

98. Your debts will disappear thanks to the great results of your book marketing.

99. You’ll be outlived by the legacy you leave as one of the greatest authors.

100. You’ll get a ‘command’ performance by the President of The United States.

101. An early and wealthy retirement will be your option.

102. Words you invent for your book become household terms.

103. Your success as an author will allow you to achieve even more than you ever thought.

104. Your book could be turned into a movie.

105. You could get a deal to collaborate on a new book with a well-known author.

106. Your book will win awards at major book festivals.

107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.

108. Your book will be required reading at universities worldwide.

109. People will buy your book to send to their Congressman.

110. A book award will be named after you and your book.

111. Your book will attract a global audience.

112. Young children will look up to your success as an author.

113. Aspiring authors will consider you their role model.

114. Traveling the world and marketing a book will become your reality.

115. Millions of people will follow you on Twitter.

116. Cruise ships will be calling you talk about your book.

117. The dream life of fame and fortune will now be yours.

118. Once you’re famous and don’t need it, Banks will want to loan you money.

119. A TV producer will want to collaborate on a new series on your book.

120. Your side of the story will be told to the public thus helping your lawsuit.

121. The U.S. Senate will ask you to testify about issues in your book.

122. New laws will be passed as a result of your book.

123. Book publicity is like a drug, the more you get the more you’ll want.

124. Your book publicist will work for free… (Ok that’s not happening!)

125. Marketing a book will become second nature to you.

126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.

127. The more book publicity you get the more publicity YOU’LL GET!

The Bottom Line:  Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist