Every so often I hear an author say, “I don’t want to sell my book on Amazon. I’ll just sell it through my website and keep all the profits.”
On the surface, that sounds like a smart business decision. Why give Amazon a percentage when you can keep more money for yourself?
The answer is simple: because you can’t keep 100% of a sale you never make.
There are exceptions. Textbooks, training manuals, corporate publications, association guides, and highly specialized niche books can often do well through direct sales. If you have a captive audience, a built-in customer base, or a product people specifically seek out, selling direct can be profitable.
But if you’re writing a consumer book, whether it’s fiction, memoir, self-help, business, history, health, or children’s books, you need to be on Amazon.
Here’s why.
That’s Where Readers Shop
Amazon has become the world’s largest bookstore. When people hear about a book on television, read about it in a newspaper, hear the author on a podcast, or see a social media post, their first instinct is usually the same:
“Let me check Amazon.”
They don’t search for the author’s website.
They don’t hunt around Google.
They go straight to Amazon.
If your book isn’t there, you’ve just created friction between a potential buyer and a purchase. Every extra click reduces sales. Every obstacle costs you readers.
The easier it is to buy your book, the more books you’ll sell.
Amazon Gives You Instant Credibility
Readers trust Amazon.
They trust the reviews.
They trust the ordering process.
They trust the delivery. They trust that if something goes wrong, Amazon will make it right.
A professional Amazon listing immediately gives an author credibility. When readers see a polished product page, reviews, endorsements, and recommendations, they feel more comfortable making a purchase.
An unknown author asking people to buy directly from a personal website often faces an uphill battle.
Fair or not, consumers feel more comfortable purchasing through Amazon than through a website they’ve never visited before.
Media Exposure Works Better with Amazon
I’ve spent more than 30 years helping authors secure media coverage.
When an author appears on television, radio, podcasts, or in newspapers, one thing happens almost immediately:
People go to Amazon.
Not your website.
Not your publisher’s website.
Amazon.
The easier it is for readers to buy, the more books you’ll sell.
Every interview should create a direct path to purchase. Amazon provides that path.
When someone hears about your book during a morning TV interview, they often grab their phone and look it up instantly. If your book is readily available on Amazon, you’ve got a sale opportunity. If it isn’t, you’ve probably lost one.
I recommend authors get the domain name for their book and redirect it to the Amazon link.
For example, for my books www.booktitlegenerator.net and www.booktitlebible.com go to the book sales page on Amazon. You can do that too. Then when you’re on that interview just tell them your book title and add dot com or dot net. BAM!
Whether we like it or not, readers often judge books by the number and quality of reviews.
Amazon provides a platform where readers can leave feedback and recommendations. Those reviews help convince future buyers that your book is worth their time and money.
Without Amazon reviews, you’re asking readers to take a leap of faith. Are you really going to put a bad review of your book on your own website? NO!
The reality is that people buy what other people recommend. Amazon reviews provide social proof that can dramatically influence purchasing decisions.
Amazon Helps Readers Discover Your Book
One of Amazon’s greatest strengths is discoverability.
A reader searching for a book on leadership may stumble across your leadership book.
Someone buying a gardening book may see your gardening title in the “Customers Also Bought” section.
Someone reading books on entrepreneurship may find your business book through Amazon recommendations.
These are readers you never would have reached through your own website or media outreach.
Amazon becomes a silent salesperson working for you 24 hours a day, seven days a week.
Most author websites simply can’t duplicate that level of exposure.
Kindle Is a Game Changer
Many authors underestimate the power of Kindle. That’s a mistake.
Think about how people buy books today. A potential reader may be sitting on a beach in Hawaii, waiting for a flight in Chicago, riding a train in New York, or relaxing at home when they hear about your book.
With Kindle, they can buy it and start reading within seconds.
No shipping.
No waiting.
No searching for a website.
No creating an account.
No entering payment information if Amazon already it has stored.
The impulse purchase becomes an instant purchase.
Try duplicating that experience through your own website. It’s nearly impossible.
Readers want convenience. Kindle delivers it.
I’ve seen countless situations where media coverage generates immediate Kindle sales because listeners and viewers can purchase the book the moment they hear about it.
That kind of buying convenience is hard to beat.
Amazon Is Also a Marketing Platform
Many authors think of Amazon only as a bookstore.
It’s much more than that.
Amazon is one of the most powerful book marketing platforms available to authors today.
Through Amazon Advertising, authors can place their books directly in front of readers who are already shopping for books. You can target specific genres, authors, keywords, and categories.
Think about that for a moment.
You’re not advertising to random internet users.
You’re advertising to people who are already looking to buy books.
That’s a huge advantage.
Most author websites receive little traffic unless the author spends considerable money driving visitors there. Then they still have to convince those visitors to make a purchase.
Amazon already has the traffic.
Amazon already has the customers.
Amazon already has the checkout process.
Amazon already has millions of credit cards on file.
You’re simply putting your book in front of readers who are ready to buy.
Most consumers have become accustomed to the Amazon buying experience.
If a potential customer has to leave Amazon, visit another website, create an account, enter payment information, and then complete a purchase, many simply won’t bother.
Convenience drives sales.
Successful authors understand this. They don’t force readers to jump through hoops.
Your Website Should Support Amazon, Not Replace It
Some authors think it’s an either-or decision. It’s not. You absolutely should have an author website. Your website should collect email addresses, provide information about your books, showcase media appearances, host blog content, and help build relationships with readers.
It should be your home base. But when it comes time to buy, most consumer authors should make purchasing as easy as possible. That often means sending readers to Amazon.
Your website and Amazon should work together, not compete with each other.
Direct Sales Still Have Their Place
I’m not against direct sales.
In fact, many authors make excellent money selling signed copies, special editions, bulk orders, speaking-event books, and companion products directly from their websites.
Those sales can be highly profitable.
But direct sales should usually complement your Amazon strategy, not replace it.
Think of Amazon as your retail storefront and your website as your marketing headquarters.
The Economics Don’t Add Up
I understand the temptation.
An author looks at Amazon’s fees and thinks, “Why should I give Amazon a percentage when I can keep all the money myself?” But that’s looking at the wrong number. The real question isn’t what percentage you keep. The real question is how many books you sell. Let’s say you make 100% profit on a book that nobody buys. One hundred percent of nothing is still nothing.
I’d rather see an author earn a smaller percentage on 1,000 book sales than earn 100% on 20 sales from a website nobody visits.
Too many authors focus on maximizing profit per book while completely ignoring volume.
Successful authors understand that accessibility, visibility, convenience, discoverability, reviews, Kindle availability, and Amazon advertising all contribute to selling more books.
And selling more books is what ultimately matters.
To be clear, I am not a shill for Amazon… just a pragmatic book publicist who knows a thing or two.
The Bottom Line
Sell your book on Amazon. But don’t make the mistake of treating your website as a replacement for Amazon. The smartest authors use both. And remember: 100% of nothing is still nothing. That’s a lesson too many authors learn the hard way.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Publicity isn’t just a nice-to-have for a book, it’s often the difference between a manuscript that sits quietly on a shelf (or in a digital folder) and one that changes lives, hits bestseller lists, and even lands on the big screen.
Here’s another powerful reminder of that truth: Allen Levi’s Theo of Golden. Levi, a former lawyer, judge, and singer-songwriter from Georgia, was nearly 70 when he finished his debut novel. He never intended to publish it, he wrote it purely as a personal challenge. Friends pushed him, so he and his niece self-published it in 2023 with essentially zero marketing budget, no agent, no traditional publisher, and almost no social media presence.
What they did have was intentional, grassroots publicity: reaching out to personal networks, churches, book clubs, libraries, Facebook groups; building a simple website; responding personally to every reader email; and steadily nurturing word-of-mouth. Sales started modestly (a few thousand copies), then grew… and kept growing. Media coverage followed. Oprah featured him. Simon & Schuster picked it up. The book has now sold millions of copies, been translated into more than 40 languages, and topped bestseller lists around the world.
Tom Hanks is in talks to star in (and produce) the Warner Bros. film adaptation.
This is what effective publicity can do, even for a quiet, heartfelt story from a first-time author with no industry connections. It didn’t rely on a massive ad spend or influencer blitz. It started with consistent, authentic outreach that let the book find its readers. Those readers became its loudest advocates. The buzz compounded. Opportunities followed.
A great book needs readers. But first, readers need to know the book exists.
That’s where publicity can make a tremendous difference.
Publicity creates awareness.
Awareness creates discovery.
Discovery creates readers.
And sometimes, readers create momentum that can take a book places you never imagined.
I’ve been helping authors get their books noticed for more than 30 years, and this is exactly why I believe publicity should be part of every author’s book strategy, not an afterthought.
If you’re an author (traditionally published or self-published), this is the reminder: a great book is only the beginning. Getting it in front of the right people, through thoughtful publicity, media, relationships, and genuine connection, is what gives it the chance to soar.
This book represents not only what PR can do but it shows that a self-published author has a fighting chance to succeed at the very highest levels. You can too!
Book publicist Scott Lorenz is President of Westwind Book Marketing, a leading book publicity and author marketing firm specializing in media relations, Amazon book promotion, author branding, and book launch campaigns. Lorenz has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Alliteration is one of the most effective tools an author can use to make a book title unforgettable. Repeating consonant or vowel sounds at the beginning of words creates rhythm, resonance, and instant recall. A strong alliterative title rolls off the tongue, sticks in the mind, and becomes easier for readers to repeat. That is exactly what you want when promoting a book.
As a book publicist, I see how a well‑crafted alliterative title becomes a branding advantage. It is memorable, marketable, and gives your book a sonic identity before the reader even opens the cover.
How Sound Shapes Reader Engagement
The Rhythm of Your Title Drives Reader Interest
Alliteration creates a natural pulse that makes a title feel intentional and polished. It emphasizes key words, sets tone, and creates a memorable verbal pattern. Soft sounds add elegance; hard sounds add punch. Either way, the reader feels something before they read a single page.
This is why catchphrases like Peter Piper picked a peck of pickled peppers, brand names like Coca‑Cola, and slogans like compassionate conservatism endure. The sound pattern becomes the hook.
Real‑World Titles That Prove Alliteration Works
Classic literature has always embraced alliteration:
Pride and Prejudice
Sense and Sensibility
The Wonderful Wizard of Oz
The Wind in the Willows
Tinker, Tailor, Soldier, Spy
Modern publishing continues the tradition, especially in fantasy, romance, thrillers, and YA.
Recent alliterative titles include:
Rocket’s Red Glare by James Patterson and Matt Eversmann
The Secret of Secrets by Dan Brown
These titles show how alliteration adds punch, personality, and promotional power.
The New Wave of Short Alliterative Titles Capture Attention
Here are standout releases that use alliteration effectively:
Female Fantasy by Iman Hariri‑Kia
Bookshop Below by Georgia Summers
Mercy Makers by Tessa Gratton
Wind Weaver by Julie Johnson
Rules for Ruin by Mimi Matthews
Rebel and the Rose by Catherine Doyle
We Who Will Die by Stacia Stark
These titles demonstrate how alliteration elevates fantasy, romance, and romantasy, genres where sound, mood, and atmosphere matter.
To Maximize Your Book Marketing Make the Sound of Your Title ‘Sing’
Humorists often rely on alliteration because it shapes timing and adds rhythm. It creates a built‑in beat that makes readers smile before they turn the first page. A title like Banjos, Boats and Butt Dialing by Mike Ball gets a reaction instantly, and that reaction is marketing momentum.
The Mechanics of Alliteration Why Sound Matters More Than Spelling
Alliteration depends on sound, not spelling.
Know Nothing is alliterative.
Climate Change is not.
It is the echo of the initial sound that creates the effect, a crucial detail for authors and publicists shaping titles.
Your Book Title is a Marketing Asset Which Strengthens Your Brand
Alliteration is one of the most powerful tools in book marketing. It makes titles memorable, marketable, and musically appealing. It engages readers before they read the first sentence and gives your book a rhythmic identity that supports both storytelling and promotion. Because alliteration is so important, it has an entire chapter in my book Book Title Generator- A Proven System in Naming Your Book.” https://a.co/d/00v7Twv5
The Bottom Line
A great book title doesn’t just describe your book; it helps sell it. Alliteration is one of the simplest and most effective techniques for creating a title that’s memorable, easy to say, and hard to forget.
Book publicist Scott Lorenz is President of Westwind Book Marketing, a leading book publicity and author marketing firm specializing in media relations, Amazon book promotion, author branding, and book launch campaigns. Lorenz has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Most authors market a book backwards: they push the sale before they have earned it. Here is what actually moves the needle, from meeting the media where they are to finding the one angle nobody else spotted.
On a recent episode of the Game Changers podcast, Jess Todtfeld shared details about how Scott Lorenz helps authors get publicity.
The single biggest thing that moves the needle for a book is not a bigger push. It is meeting the media where they actually are, then handing them something so useful they cannot say no. After four decades of promoting authors across television, radio, print, and podcasts, I have watched the tools change and change back. The letter became the fax, the fax became email, email became noise, and now a well-timed piece of direct mail lands better than almost anything. What never changes is the thinking behind it.
I have been doing this since college, when I ran student activities at UNLV and brought in speakers like Leonard Nimoy, Carl Bernstein of Woodward and Bernstein, and Vincent Bugliosi, the prosecutor who put away Manson. Nearly every one of them had a book. That was the lesson that set the course for everything I do now.
Why a book changes everything
Without a book, you are just another person with an idea. A book focuses that idea and gives it a platform. Suddenly people want to interview you for TV, radio, newspapers, and magazines. They want to bring you in for a speech or a signing. You cannot have a book signing without a book. It is the foundation of a smart marketing strategy for anyone who wants to grow a consulting business, change their community, or make a real impact.
“Without a book, you’re just another guy or gal with an idea. A book brings it and focuses it all together.”
Scott Lorenz
Meet the media where they are
Everything in publicity comes down to reaching the right person in the way they actually respond. I use Twitter constantly, where I have more than 47,000 followers, many of them journalists and people in publishing, and I post for my clients several times a day. LinkedIn is strong too. But the beautiful thing about a platform like Twitter is that I do not need an existing relationship to reach out to someone. On LinkedIn, you kind of do.
And after years of email fatigue, direct mail is working again. I had a package going out just today: a book, a focused pitch, and the materials to go with it. When most people have abandoned a channel, the channel that still gets opened becomes your advantage. That is the whole game.
Do whatever actually works
I do not get attached to tactics. I care about results. If a carrier pigeon would work, I would use one. I have gone to remote studios and tracked down reporters, and once, for a client in New York whose insurance company would not pay a judgment after an oil spill, we dug up the ground and lit it on fire so the eyewitness news teams had something they could not resist putting on television. She finally got her judgment paid, more than a million dollars. There is no point winning a judgment you never collect.
“I just care about what works. If a carrier pigeon would work, I’d use that.”
Scott Lorenz
Build a press kit that does the work for them
Scott Lorenz, president of Westwind Book Marketing and author of Book Title Generator.
A producer or journalist might get five books a week and do five interviews a week. Nobody can read all of that.
So, the job of a press kit is to give them a taste, enough to sound smart and say yes. We write the press release, pull excerpts from the book, gather author blurbs, and, importantly, we write suggested questions. Journalists use them.
They are busy, the questions are good, and it quietly hands us a measure of control over the conversation.
Think of it like an hors d’oeuvre. Here, try this. You like it? Great, the whole meal is in the restaurant. The press release is the taste that gets you in the door.
Find the angle nobody else saw
The audience is always out there somewhere; my job is to find it. A children’s book about a business raccoon became a story about a first-time author on a kidney transplant list, which opened a door to talk about organ donation.
A gun-safety book for kids got booked all through June because we tied it to Gun Safety Awareness Month, a natural hook for a year-round subject.
A retired veterinarian’s memoir turned into a run of television because people love stories about dogs, cats, and horses. And a book about tattoos became a story about creativity, tied to a book trailer scored with a symphony orchestra.
What actually moves the needle
Meet the media where they are. Twitter, LinkedIn, and, right now, direct mail. Use the channel people still open.
Lead with the book, not the sale. The book is the platform that earns the interview, the speech, and the signing.
Make it effortless to say yes. A press kit with excerpts, blurbs, and suggested questions does the reporter’s work for them.
Find the angle. Tie the book to a moment, a cause, or a season the audience already cares about.
Earn real reviews. High-level, credible reviews are the punch in the punch bowl when readers arrive.
The above and beyond: reviews, trailers, and bigger swings
Reviews matter more than authors think. If your only two reviews are from your spouse and your grandmother, that is a problem. We reach genuine, high-level reviewers: library-journal types, Amazon Hall of Fame reviewers, PhDs who love to read. Inviting readers to your Amazon page with no good reviews waiting is like inviting people to a party with no punch in the punch bowl.
Then there are book trailers, sixty-second previews of coming attractions set to music, sometimes narrated by the author. And every so often a book becomes something bigger. One of my authors, Lucette Walters, who once worked for Mario Puzo and screened scripts for major studios, wrote Light of the Desert, a story about a woman escaping an honor killing. It now has a screenplay and a high-level director attached, and it is on its way to becoming a movie.
Relationships are still number one
I pay a serious subscription for a media database that is updated around the clock, and it gives me access to essentially every outlet in the world. But the database is not the reason people say yes. Relationships are. When I pitch someone, I know, they trust that I am not going to hand them a dud. What we bring is not a product to push. It is an idea, a story, a way to help or even change the world, and that is why people are receptive to the pitch.
“When authors come to me looking for a publicist, I say, ‘I have one guy. Don’t look any further.’ Scott was thinking about what I needed, even back when I was a producer.”
Jess Todtfeld, media trainer and former ABC, NBC, and Fox producer
I met Jess Todtfeld years ago when he was a television producer and I was pitching him. He was one of the few who was neither too pushy nor invisible; he was thinking about what the show actually needed. We became friends, and now we work together. When an author of mine needs to be sharp on camera, he is the one I send them to.
Watch the conversation
Jess and I sat down to talk through all of this in more depth. You can watch the full conversation here.
Scott Lorenz on what actually sells books, in conversation with Jess Todtfeld.
Book Title Generator
Before you publish, do the smart thing and get the title right. My book “Book Title Generator” walks through the techniques, from clichés and idioms to numbers and biblical phrases, that make a title findable and memorable. Do not put out a book with a stupid title.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Amazon offers valuable space on your sales page to showcase graphics, blurbs, and powerful visuals that help sell books. Don’t leave it empty. Start building your A+ Content now!
Writers spend years crafting a manuscript, refining their messages, and preparing for launch. But once your book is live on Amazon, one of the most powerful sales tools available to you is often overlooked.
Amazon A+ Content.
If you’re not using it, you are leaving opportunity on the table.
What Is Amazon A+ Content and How Does It Help Sell Your Book?
Amazon A+ Content allows authors and publishers to enhance their book’s product page with rich visuals and expanded marketing sections. Instead of relying only on a standard book description, A+ gives you space to add:
Custom graphics
Comparison charts
Branded imagery
Additional text blocks
Visual storytelling elements
This content appears below the main book description. It transforms your Amazon page from a simple listing into a more engaging, professional presentation.
Why Amazon A+ Content Increases Book Sales
Most authors focus heavily on getting reviews. And that matters. But when a potential reader lands on your Amazon page, they are asking one key question:
Is this book worth my time?
A+ Content helps you answer that question quickly and visually. It gives you the ability to reinforce your message, highlight key themes, and show readers what makes your book different.
Amazon SEO and Discoverability: Why A+ Content Matters
Amazon is a search engine. And like any search engine, it rewards content.
A+ Content gives you more indexed material tied to your book, which can help reinforce discoverability. While it does not replace keywords, categories, or metadata, it strengthens your overall presence.
More importantly, it increases time on page. When readers stay longer and engage with your content, it sends positive signals that your listing is worth paying attention.
Visual Content That Converts Readers into Buyers
Readers do not just read. They scan.
Strong visuals communicate what your book is about in seconds. A compelling graphic can do what several paragraphs cannot.
A+ Content lets you visually reinforce your key ideas, highlight benefits, and guide the reader toward a buying decision.
Amazon A+ Content Gives You Premium Sales Real Estate
Think of A+ Content this way:
Amazon is handing you premium shelf space in the world’s largest bookstore.
But there is a catch. You have to supply the graphics or let their AI do it.
Amazon provides the structure. You provide the message. Authors who invest in A+ Content stand out immediately. Those who ignore it blend in.
Here Are Authors Who Use Amazon A+ Content:
James Patterson’s ROCKET’S RED GLARE: https://a.co/d/01TTK6B8
Here Patterson showcases a dozen of his other books, includes a quote from FOX NEWS on a graphic and shows a military chopper flying. His potential readers knows EXACTLY what they are buying.
Gad Saad’s bestselling bookSUICIDAL EMPATHY. https://a.co/d/0dTcQZDY
He simply uses the blurbs he’s received for the book, amplifies the best ones, highlights the prominent names and fully utilized the free real estate.
Cyrus Ellison’s 101 Foundations for the Unstoppable Christian Young Athlete. https://a.co/d/03lEeHlP
He has used every possible ‘module’ layout offered by Amazon + and has executed it well.
Scott Lorenz (that’s me) author of Book Title Bible: How to Title Your Christian Book https://a.co/d/0dmCH9wC
I used large images and took advantage of the real estate.
To submit A+ Content go to the KDP Marketing page. From there, you’ll go to the A+ Content Manager to layout and submit your content. When you create A+ Content, you can choose between modules to create a layout. After you’ve added modules to your layout, you can re-arrange and remove modules, add images, and add text. Learn more about creating A+ Content here: https://kdp.amazon.com/en_US/help/topic/G8EP5W6H9CY7T8GS
Bottom Line
Get going on Amazon A+ Content today. Don’t leave that valuable real estate empty!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
