How Authors Can Use Webinars for Book Marketing Success

by Scott Lorenz, President Westwind Book Marketing

When it comes to book marketing, of the many tactics, authors can employ once the book is written and published are those that are cost-effective and produce results.  Free Webinar This WeekBesides free publicity, if you would like to reach a large targeted audience efficiently then consider conducting a webinar.

What’s a webinar? A webinar is an online interactive meeting where the author is able to educate, demonstrate, entertain, and sell their book to their audience of potential readers. It can be held at any time of the day—live or recorded.

“Doing webinars is a way to reach much larger audiences – often in the thousands – without leaving your home or office and for less than the cost of one night in a hotel,” says Bill Harrison, co-founder of the National Publicity Summit in New York City.  “Many authors do bookstore signings to promote their books but it can be expensive to travel and unless you’re a celebrity, you’ll be lucky to have 15 or 20 people turn out.”

“JJ Virgin used webcasts to hit the New York Times Best Seller List in one of the most competitive markets of all—health and nutrition,” says Mike Koenigs, #1 Bestselling Author, and Serial Entrepreneur. Koenigs encourages authors to “Write Your Book From A Webcast” as it’s perhaps the most cost-effective way to capture one’s knowledge effortlessly.

Author media trainer Jess Todtfeld, President of Success In Media, uses webinars to build a relationship and rapport. “The advantage is that they see and experience who I am and receive something of value at the same time,” says Todtfeld. “I’ve conducted many webinars with authors and they are particularly useful for keeping your network warm and staying on the radar. I’ve then transcribed the recording and created content I can repackage and offer to my audience.”

Put webinars into your book marketing mix. It will reach your most interested market.

Scott Lorenz – Book Publicist

One book marketing pro I know has been conducting at least two webinars per month for more than four years. Brian Jud, Executive Director of the Association of Publishers for Special Sales, and the author of How to Make Real Money Selling Books, uses webinars for several reasons. “First, it keeps my name in front of a targeted audience on a regular basis. And scheduling speakers for my webinars, many of which are authors, gives me access to people who might not otherwise accept my call. Also, by listening to experts in a wide variety of book-publishing topics I learn something from every webinar. Finally, preparation for webinars in which I am the speaker forces me to update my material and solidify my reputation as a knowledgeable expert in non-bookstore marketing.”

Brian conducted a webinar with me a few months ago about how to name a book and from the transcription of the recording I created two articles and found plenty of new material that came out during the interview process. The best part is that I was able to communicate my expertise to his list of contacts. How’s that? Prior to the webinar,

Brian emailed a note to his list of a few thousand authors and publishers telling them about my upcoming webinar. Some of those people signed up for the webinar and others simply read that email so it served as a form of an advertisement for my book publicity services.

Tapping into someone else’s list of contacts is one of the big benefits of using a webinar. Nobody can know everybody and a webinar offers an endorsement, in effect, from the person conducting the webinar.

“The purpose of your webinar series is not only to promote book sales—although it will do that anyway,” says Gihan Perera, author of There’s an I in Team, and eleven other books. “It’s also to continue positioning yourself as an expert, and to remain in front of your target market’s mind, so that when they’re ready to buy what you’ve got to sell, you’ll be their first choice.”

What’s the next step?

  1. Research who conducts webinars in the genre of your book or someone who covers your topic if it’s a ‘how to’ or ‘business’ subject. Go to both Twitter and Google and search the term ‘webinar + YOUR TOPIC’ to find them.
  2. Sign up for some webinars as a participant and listen in so you can see how they work. For author related webinars check out the Writers Digest website.
  3. Reach out to those hosts you’d like to talk to and ask if they would like to interview you.
  4.  Then once you’re ready to host your own webinar check out webinar providers such as GoToWebinar, GoToMeeting and WebEx.

 

The Bottom Line: Put webinars into your book marketing mix. Using a cost effective webinar is an easy-to-use promotional tactic to reach the most people ‘of like minds’ at the same time. Do it today!
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Follow Lorenz on Twitter @aBookPublicist

41 Top Book Awards for Authors in 2018

Book Awards for Authors

Book Awards for Authors

Enter Book Award Contests and Become an Award Winning Author in 2018!

 

By Scott Lorenz

Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

You win awards you sell more products.  Jeff Bezos, CEO Amazon

Jeff Bezos at the 2016 Code Conference

Jeff Bezos at the 2016 Code Conference (Photo news.techniblogic.com

 

Recently a business book client won a major award which caused CNN to reach out to request the book.

I could go on and on with examples of how pursuing and winning book awards will give you opportunities to reach out to the media, booksellers, and agents. As a book publicist, I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award-winning’ book.

 

Awards also create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a bookstore.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award-winning author.” Doesn’t that sound better? Of course, it does, and you get a little magic that comes from a third party endorsement because an authority says your work is worthy, and that’s priceless.

 

Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

 

Here’s a list of my Top 41 book awards worthy of your consideration. Keep in mind that links change all the time and contests come and go. Some links are for the previous year because that’s all that was available at the time of this writing.

  1. Check out the National Book Critics Circle Awards http://bookcritics.org/awards/award_submissions/

 

  1. Entering IndieFab Awards should definitely be on your literary to-do list. https://publishers.forewordreviews.com/awards/

 

  1. The Man Booker Prize for Fiction boasts that the prize is the world’s most important literary award. Entry Forms are due in March and Finished Books are due in June. http://themanbookerprize.com/fiction

 

  1. Find out how your book can earn a Hugo Award and check out science fiction’s most prestigious award details http://www.thehugoawards.org/about/

 

  1. Strive to be nominated and win the Nobel Prize in literature. Who can nominate? Professors of literature and of linguistics at universities and university colleges to name a few. (Another reason it pays to keep the ties to your alma mater!) http://nobelprize.org/nobel_prizes/literature/nomination/

 

  1. See how to submit your book for The Edgar Allan Poe Award, “The Edgar.” http://www.mysterywriters.org/?q=Edgars-Info

 

  1. FT/Goldman Sachs Business Book of the Year. http://www.ft.com/intl/management/business-book-award

 

  1. The Pulitzer Prize for Fiction site will reopen for new entries in May. http://www.pulitzer.org/how_to_enter

 

  1. The National Book Award by the National Book Foundation. Learn how to submit your book here http://www.nationalbook.org/nbaentry.html

 

  1. Learn more about how to enter to win the Stonewall Book Award. Click for details http://www.ala.org/glbtrt/award

 

  1. Enter Dan Poynter’s Global eBook Awards. Don’t miss this important ebook only award. http://globalebookawards.com/

 

  1. The Deadline for the Autumn House Press award for poetry, fiction and non-fiction is late June. Check it out here http://www.autumnhouse.org/contest-submissions/

 

  1. Enter to win the Hemingway Foundation/PEN Award. Click for more details http://www.pen-ne.org/hemingway-foundationpen-award/

 

  1. Poets & Writers has nice list of writing contest, grants and awards. Check it out at: http://www.pw.org/grants

 

  1. Find out how to make it on the Indie Next List to win an Indies Choice Book Award http://www.bookweb.org/indiebound/nextlist/view

 

  1. Get your book recommended for The Discover Great New Writers award http://www.barnesandnobleinc.com/for_publishers/discover_program/discover_program.html

 

  1. The Nautilus Book Award seeks books that make a difference and inspire. http://www.nautilusbookawards.com/

 

  1. Here’s a service where you can enter several book festivals at the same time for about $50 per festival. This is absolutely the best idea. I’ve used this several times. One entry form, one payment, two books, ten plus book awards spread out over a year. Just do it. http://bookfestivals.com/

 

  1. The National Indie Excellence Book Awards competition selects award winners and finalists based on overall excellence of presentation in dozens of categories. Created especially for indie and self-published authors. Deadline is April. http://www.indieexcellence.com

 

  1. Have you written a business book? The Axiom Business Book Awards celebrate excellence in business book writing and publishing by presenting gold, silver and bronze medals in 20 business categories. http://www.axiomawards.com/

 

  1. The non-profit Independent Book Publishers Association’s Benjamin Franklin Awards are now in their third decade of awarding excellence in book publishing in 55 categories. All entrants receive direct judge feedback–unique in the industry. For more information, visit http://ibpabenjaminfranklinawards.com/

 

  1. USA Best Book Awards has a ten-year plus track record of honoring and promoting books to the national and international community. The contest is sponsored by USA Book News which covers books from all sections of the publishing industry—mainstream, independent, & self-published. http://www.usabooknews.com/

 

  1. Reader Views Annual Literary Awards were established to honor writers who self-publish or who were published by small presses or independent publishers. http://readerviews.com/literaryawards/

 

  1. Amazon Kindle Scout. Submit your new, never-before-published, English-language book of 50,000 words or more to Kindle Scout and be considered for a publishing contract with Kindle Press in 45 days or less.  https://kindlescout.amazon.com/help?topicId=AP72QR5GUKEQS

 

  1. Writer’s Digest Self-Published Book Awards. Whether you’re a professional writer, a part-time freelancer or a self-starting student, here’s your chance to enter the only self-published competition exclusively for self-published books. One winning entry will receive $8,000 with nine first-place winners who’ll receive $1,000 each. Early Bird deadline in April 1. http://www.writersdigest.com/competitions/selfpublished

 

  1. Readers’ Favorite Awards receives submissions from independent authors, small publishers, and publishing giants like HarperCollins and Simon & Schuster, with contestants that range from the first-time, self-published author to New York Times best-selling authors. https://readersfavorite.com/book-reviews.htm

 

  1. Romance Writer of America promotes the interests of career-focused romance writers by sponsoring awards that acknowledge excellence in the romance genre. RWA sponsors: “The RITA” for published romance fiction novels and “The Golden Heart” for unpublished romance fiction manuscripts. http://www.rwa.org/p/cm/ld/fid=525

 

  1. Epic eBook Awards by The Electronic Publishing Industry Coalition (EPIC) annually recognizes the best ebooks in many categories. (Books may also have been be released in print editions.) The awards were previously known as the “Eppies” http://www.epicorg.com

 

  1. Rubery Book Award is the longest established book award based in the UK for independent and self-published books. “The key to our success is having a keen eye for quality from distinguished and reputable judges.” First prize is $1,500 and the winning book will be read by a top literary agent. http://www.ruberybookaward.com/

 

  1. The Eric Hoffer Award for independent books recognizes excellence in publishing with a $2,000 grand prize and various category honors and press type distinctions. To enter, a book must be from an academic press, small press or self-published author. http://www.hofferaward.com/HAbooks.html

 

  1. Next Generation Indie Book Awards. Thousands of dollars in prize money. Finalists and Winners receive a list in the Next Generation Indie Book Catalog distributed to thousands of book buyers, media and others. Plus the top 70 books will be reviewed by a top New York Literary agent for possible representation. http://www.indiebookawards.com/awards.php

 

  1. The International Book Awards (IBA) are specifically designed to be a promotional vehicle for authors and publishers to launch their careers, open global markets and compete with talented authors and publishers throughout the world. Winners get an extensive public relations campaign, social media promotion and more. http://www.internationalbookawards.com/

 

  1. The Literary Classics Book Awards and Reviews were created to help authors gain recognition for their work and to help parents find the best in literature for children and young adults. http://www.clcawards.org

 

  1. The Scotiabank Giller Prize. A $100,000 grand prize and $10K (CDN) to each of the finalists. To be eligible, a book must be a first-edition, full-length novel or short story collection, written by a Canadian citizen or permanent resident of Canada. The publisher must enter. Sorry, no self-published books. http://www.scotiabankgillerprize.ca/

 

  1. The Digital Book Awards celebrate quality and innovation in digital content. Each year, award winners and finalists in fifteen categories illustrate the cutting edge of digital publishing, showcasing creative approaches to design, technology integration and e-reading experiences. http://digitalbookworldconference.com

 

  1. The Feathered Quill Book Awards accept submissions from all size publishers and work very hard to honor and publicize the winners (there’s a link to a testimonial page on the awards page – read what past winners have to say). http://www.featheredquill.com/awardprogram.shtml

 

  1. Shelf Unbound Magazine’s Best Indie/Self-Published Book Competition honors more than 100 indie/self-published books. In addition to $1,500 in cash prizes, they’ll feature the winner, five finalists, and more than 100 “notable” books in the December/January issue of Shelf Unbound. Any independently published book in any genre in any publication year is eligible for entry. Entry fee is $50 per book. The competition also includes the Pete Delohery Award for Best Sports Book, open to fiction and non-fiction sports-related books. http://www.shelfmediagroup.com/pages/competition.html

 

  1. Chanticleer International Book Awards — Grand prize winner receives $1,000 cash plus other awards. More than $30,000 cash and prizes awarded each year. 15 genres including the CYGNUS for SciFiction, M&M for Mystery & Mayhem, Somerset for Literary, etc.  http://www.ChanticleerReviews.com  Several of our winners have received major publishing deals (6 figures) and two have had their works optioned for film.

 

  1. The Royal Dragonfly (all genres) and Purple Dragonfly (children’s books) Book Awards are prestigious national book contests recognizing exceptional authors for excellence in writing and a Story Monsters Approved! (children’s books) book must inspire, inform, teach or entertain, and adhere to rigorous standards of excellence. https://www.dragonflybookawards.com

 

  1.  The Kirkus Prize is one of the richest literary awards in the world, with a prize of $50,000 bestowed annually to authors of fiction, nonfiction and young readers’ literature. https://www.kirkusreviews.com/prize

 

40.  The Independent Author Network IAN Book of the Year Awards, an international contest open to all authors with 35 fiction and non-fiction categories. Winners are eligible to receive a share of cash prizes exceeding $6,000 USD. An Outstanding Book (category winner) will be awarded in each category with recognition of Finalists. Six outstanding titles will be named the Books of the Year. Winning books will be shared at the IAN Facebook page with over 120,000 fans and 575,000 followers at twitter. Deadline: August 5, 2018  http://www.independentauthornetwork.com/book-of-the-year.html

41. The Chautauqua Prize for authors is $7,500 plus travel and expense for a short summer residency. Full-length books of fiction and narrative/literary nonfiction are eligible. Self-published books are not eligible. In general, cookbooks, self-help books (including inspirational literature), reference books, picture books, graphic novels, or children’s books are not eligible. http://chq.org/general-information

 

The Bottom Line: Book awards do matter. Enter a few and become an “award-winning author.” As Hockey great Wayne Gretzky said, “You Can’t Score Unless You Shoot!”  Get to it and let me know how it goes. If you know of another book award I should check out, please send me the details.

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at http://www.The-Book-Publicist.com

 

 

Book Marketing Video Westwind

http://youtu.be/bTsTCKjLxc8

 

 

 

The Incredible Story Behind the Movie THE ELEPHANT MAN

Remember- All Movies Start with the

Written Word – All of Them

 

By Scott Lorenz
Westwind Book Marketing

 sanger-cover-2-25-17

Movies, like books, sometimes have humble beginnings.

Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.

THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.

How did this movie come about? Was it an agent’s pitch? No.

Was it an award winning script? No.

Did experienced screenwriters create this masterpiece? No.

Was it adopted from a book? No.

I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.

Where did the script come from?

His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.

What did he do? He read it – and he loved it!

His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.

MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com  View the book trailer here: http://bit.ly/MakingTheElephantManTrailer

 

Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.

 

“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script..

“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”

Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals.  Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.

Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!

Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.

 

In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.

 

The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.

Check out this New York Post  article about Making The Elephant Man http://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Terrific List of Writers’ Conferences for 2017

If you would like to expand your horizons and explore more options for your writing career then sign up for a writers’ conference.  Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences courtesy of Writer’s Digest for your consideration:

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

 The Bottom Line: Make a commitment to attend at least one writers’ conference in the coming months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

Jess Todtfeld Launches New Book: Media Secrets

#1 Bestseller on Amazon in 25 Categories & 4 Countries

By Scott Lorenz

Westwind Communications

 

Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, mediasecretscoverMedia Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.

Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.

Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:

  • Express Emotion
  • Speak in Absolutes
  • Use Action Words
  • Use Clichés
  • Use Analogies
  • Use Humor
  • Include Facts and Examples
  • Make Predictions
  • Ask Rhetorical Questions

“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out.  In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”

“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”

Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit http://bit.ly/MediaSecrets and watch the video and bonus links with tips to “Get on Good Morning America.”

Bottom Line:  If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview so it converts to sales, web traffic or other opportunities.

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Podcast with Business Book Ghost Writer and Book Publicist Scott Lorenz

Scott Lorenz Interview wi Biz Book Ghostwriter

Be honest… did you think you were done with your job as an author when you typed

“The End”?

Have you heard that you need to market your book, but aren’t sure where to start?

Are you overwhelmed by all the book marketing advice out there?

In this podcast where I was interviewed by a business book ghost writer, I’ll share a little about the easy things you can do to market your book—whether it’s been out for a week or a few years.

Click here to listen to the interview http://bit.ly/A–46

Top Book Fairs & Festivals for Authors in 2016

By Scott Lorenz Westwind Communications Book Marketing

Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

After writing diligently for weeks and months on end it’s time to get invigorated! Nothing does the job

22 Book Fairs and Festivals Authors Should Attend in 2015

Book Fairs and Festivals Authors Should Attend 

like meeting people who love books and write books. Check out this list of book festivals and fairs authors can attend for 2016. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

 

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel gig or speaking slot you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

 

For more upcoming book events check out C-SPAN2 at: http://www.BookTV.org and click on the Book Fairs tab.   For more information about book events and book marketing visit   http://www.Book-Marketing-Expert.com

 

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2016 as of the date of this publishing:

  1. Santa Barbara Writers Conference, June 5-10, 2016, in Santa Barbara, California. There will be more than 20 different instructional workshops each day. http://www.sbwriters.com
  2. Printers Row Lit Fest, June 11 & 12 2016, Chicago, Illinois on and around the area of Dearborn Street, from Congress to Polk. A large book fair attended by more than 150,000 book lovers. http://printersrowlitfest.org
  3. American Library Association Annual Conference, June 23-28, 2016, Orlando, Florida. Some 25,000 experts in the market who will help you advance your career. http://2016.alaannual.org
  4. International Christian Retail Show (ICRS) June 26-June 29, 2016, Cincinnati, OH. CBA’s International Christian Retail Show Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. http://www.marketingchristianbooks.com
  5. Harlem Book Festival, July 16, 2016 Harlem, NYC visited by over 30,000 readers and viewed by millions on C-Span http://www.harlembookfair.com
  6. The Rocky Mountain Book and Paper Fair will begin August 5, 2016 and finish August 6, 2016 in Denver, Colorado http://www.rmaba.org/rmbpf/2016/rmbpf_2016_GeneralInfo.html
  7. Writers at Woody Point, August 16-21, 2016 in Woody Point, Newfoundland. Travel to Canada and see what creativity and talent lies across the border. http://www.writersatwoodypoint.com
  8. Decatur Book Festival, September 2-4, 2016, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. http://www.decaturbookfestival.com
  9. The Bookmarks Festival of Books & Authors will be held in Winston-Salem, North Carolina on September 8-10, 2016. http://visitwinstonsalem.com/special-events/view/bookmarks-festival-of-books-and-authors
  10. The Brooklyn Book Festival will begin September 12, 2016 and run through September 18, 2016 in Brooklyn, New York. http://www.brooklynbookfestival.org
  11. The South Dakota Festival of Books in Brookings and Sioux Falls, South Dakota will be held September 22-25, 2016. http://sdhumanities.org/festival-of-books/
  12. The Baltimore Book Festival will begin in Baltimore, Maryland on September 23, 2016 and end September 25, 2016. http://www.baltimorebookfestival.com
  13. Chicago Writers Conference, September 23-25, 2016 in Chicago. Topics include writing unlikeable characters, how to pitch, etc. http://www.chicagowritersconference.org
  14. The Iowa City Book Festival will begin October 4, 2016 and end October 9, 2016 in Iowa City, Iowa. http://www.iowacitybookfestival.org
  15. The Seattle Antiquarian Book Fair will be held October 8-9, 2016 in Seattle, Washington. http://www.seattlebookfair.com
  16. The Southern Festival of Books in Nashville, Tennessee will run from October 14, 2016 through October 16, 2016. http://humanitiestennessee.org/programs/southern-festival-books/about-southern-festival-books
  17. The Vegas Valley Book Festival will take place on October 15, 2016 in Las Vegas, Nevada. http://www.vegasvalleybookfestival.org
  18. The Boston International Antiquarian Book Fair (40th Annual) will be held October 28, 2016 through October 30, 2016 in Boston, Massachusetts. http://bostonbookfair.com
  19. The Texas Book Festival will begin November 5, 2016 and end November 6, 2016 in Austin, Texas. http://www.texasbookfestival.org

 

The Bottom Line: Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

 

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com