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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

How Editing, Copyediting, and Proofreading Make Your Book ShineYou’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader? What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

The Art and Power of Brevity for Authors

“If I Had More Time, I Would Have Written You a Shorter Letter.” – Mark Twain

By Scott Lorenz

Westwind Communications

Most authors know the famous adage, “Brevity is the soul of wit.” This saying is from Shakespeare’s Hamlet and is, ironically, delivered by the exceedingly longwinded character Polonius. Brevity, simply defined, is shortness or conciseness of expression. While brevity is often an essential part of wit or humor, it is also a necessary tool which writers must master. In an age where attention spans are under siege from competing information streams, skillful and brief communication can cut through the noise and capture the attention of the listener.

Mark Twain's Quote on the Power of Brevity for AuthorsLike Shakespeare’s Polonius, many authors recognize the importance of brevity, while struggling to actually be brief. Authors are conditioned early on with the idea that longer, more complex sentences and words are better. As people who enjoy the act of writing and are immersed in a world of words, it is easy for writers to become longwinded.

As a book publicist I bridge the gap between authors, who can be longwinded, and the media who have no time to listen or talk!  So it’s imperative that I condense everything down to the ‘elevator pitch’ answering these questions: Who is the author? What is their topic? Why should we interview them NOW?

William Zinsser, famous American writer, literary critic, and teacher said, “There are four basic premises of writing: clarity, brevity, simplicity, and humanity.” Words carry power, but length does not equal strength. Some of the most powerful and most memorable works in human history are only a few dozen words:

The Lord’s Prayer: 66 words

The Ten Commandments: 79 words

The Gettysburg Address: 272 words

Declaration of Independence: 1,322 words

Dr. Martin Luther King’s “I Have a Dream” speech: 1,667 words

Thomas Jefferson once said, “The most valuable of all talents is that of never using two words when one will do.” Here are three important practices for writers:

  • Know the purpose of your communication. An elevator pitch or logline will be shorter than a synopsis or an excerpt. Whether writing a pitch or working on your novel, keep in mind the purpose of the writing and consider how brevity can help meet that goal.
  • Remove unnecessary words. Even Jefferson’s famous quote about brevity can be reduced to the following statement, without changing the meaning. “The most valuable talent is never using two words when one will do.”
  • Change the sentence structure. Revising the structure of the sentence may eliminate words and possibly even express the idea more powerfully.

Author Dennis Roth says, “If it takes a lot of words to say what you have in mind, give it more thought.” Thoughtfully implementing these practices will help you eliminate the fluff and maximize the impact of your writing.

One area in which authors typically struggle, but which is an excellent exercise in brevity, is crafting elevator pitches and loglines. Pitches and loglines are a marketing tool to help sell your idea or work, and attract the interest of publishers, editors, or producers. Having a refined a pitch or logline can also help authors maintain focus during the writing process, becoming a tool which keeps the author from getting tangled in the weeds of extraneous details that can detract from the story.

An elevator pitch or logline succinctly answers the question: “What is your book about?” and provides a tease or a taste of the story. Loglines encapsulate the story arc and themes in one to two well-crafted sentences. The pitch should evoke the curiosity of the listener, help them understand what sets your work apart, and compel them to want more. Loglines and elevator pitches should SELL the story, not tell the story.

As a writer, brevity is your friend. Brief, simple, and concise communication shows respect for the listener and their time. Utilize brevity to help your writing get the attention it deserves.

I could blather on in this article but in keeping with the title… I am going to be brief!

Bottom Line: Be brief. Master the art of brevity to make your writing more powerful and effective.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at http://www.BookTitleGenerator.org

 

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz

Westwind Communications

Marketing Tips to Generate Buzz Around Your BookIn the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions, or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

Bottom Line: Use these book marketing tips to promote your work, but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at http://www.BookTitleGenerator.org

 

Authors: Use Alliteration for Illumination of Your Book Title

By Scott Lorenz
Westwind Communications

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is just one of the topics covered in Book Title Generator, a proven system in naming your book

Alliteration is a very useful literary tool. Alliteration is simply defined as the occurrence of the same letter or sound at the beginning of adjacent or closely connected words and also the repetition of an initial consonant sound, as in “a peck of pickled peppers.”

 

Alliteration is one of many tips and techniques covered in my new book designed to help authors title their books called BOOK TITLE GENERATOR.

Incorporating alliteration into your book title can help people remember your work and it will stick out in people’s minds. Here are a few examples of books with alliteration in their titles:

Book Title Generator

Nobody buys a book unless they’re first attracted by the title and cover. If the title doesn’t grab them it’s game over.

The Teeny Tiny Teacher by Stephanie Calmenson

The Magical, Mystical, Marvelous Coat by Catherine Ann Cullen

Of Mice and Men by John Steinbeck

A Tale of Two Cities by Charles Dickens

The Great Gatsby by F. Scott Fitzgerald

Pride and Prejudice by Jane Austen

Sense and Sensibility by Jane Austen

Love’s Labor’s Lost by William Shakespeare

The Pickwick Papers by Charles Dickens

The Princess and the Pea by Hans Christian Andersen

Fahrenheit 451 by Ray Bradbury

Caesar and Cleopatra by George Bernard Shaw

The Wonderful Wizard of Oz by L. Frank Baum

Tinker, Tailor, Soldier, Spy by John le Carré

The Wind in the Willows by Kenneth Grahame

Roger Parker of Personal Branding says “Sometimes the most important lessons in personal branding are the simplest ones, like using alliteration, or repeated “hard” sounds, to make the title of your brand-building book stand out and be easy to remember.” You want readers, fans, and your potential audience to enjoy your book’s title. Alliteration can help that title roll off the tongue nicely. If your book’s title is memorable and fun or easy to say, people will talk about it. The alliteration will stand out in conversation or in the review section of a website.

According to Mike Ball, author of ‘Banjos, Boats and Butt Dialing’, alliteration can be a very effective tool for a humorist. Ball explains, “I rarely use it for serious subjects but judiciously used, alliteration is an author’s best friend. Since humor is all about timing, alliteration forces the reader to participate in the timing you are trying to set up. That’s why my book title ‘Banjos, Boats and Butt Dialing’ gets people to laugh before they crack the cover.”

As J.R.R. Tolkien observed, alliteration “depends not on letters but on sounds.” Thus the phrase know-nothing is alliterative, but climate change is not.”

Domey Malasarn from the website “The Literary Lab” feels that alliteration can belong in titles as well as within your book. “I have used it on occasion myself in places where I thought it was helpful. For example, if I had a sentence like ‘Alfred was furious.’ I might revise it to “Alfred was angry.” because to me it pairs the subject of the sentence with his emotion a little more powerfully.”

Puja Lalwani of Buzzle explains, “The importance of alliteration should not be undermined as just another literary device that is beyond comprehension. It is highly useful and most invaluable, whether just to drive a point home, make for a fun read, or as a marketing tool that will leave your product etched in the mind of the consumer.”

On the website, helium.com, Stella McIntyre perfectly outlines the benefits of using alliteration across various mediums. “Although most commonly used in literature, most particularly poetry, alliteration can also be found in non-fiction writing: leaflets, newspaper headlines, advertising and merchandising. Its effect is twofold. Firstly it draws attention to and emphasizes a phrase and secondly, it can create connotations that significantly add to the understanding and enjoyment of a writer’s meaning.”

The Bottom Line: Alliteration in book titles will help people remember your book title because it will help your work stand out and engage your reader.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Book Title Generator is available on Amazon in ebook for kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

 

Book Title Generator Reveals My Proven System for Creating the Best Book Titles

By Scott Lorenz Westwind Book Marketing

Book Title Generator is the one book every author should read before publishing their book.

There’s an old saying that fisherman use—“You have to hook ‘em before you can cook ‘em.” The same holds true for book titles! Picture yourself walking through a bookstore where book spines resemble wallpaper or scrolling through endless titles on Amazon or other bookselling websites. All too often those few words in a book title are the difference between further interest, and a sale, or getting left out in the cold.

Book Title Generator

That’s why I wrote a book laying out a proven strategy for crafting a buyer grabbing title. Book Title Generator makes sure the painstaking work writing a book will get that all-important final touch, a winning title worthy of publication.   I created a multi-prong strategy by urging the use of high-tech tools, researching bestsellers by genre and choosing the vital “title keywords” which get a book ranked on search engines and Amazon. Having seen and experienced the pitfalls of book marketing, I wanted Book Title Generator to usher one through the reality maze of numbers, alliterations, idioms, keywords and everything else I know must be considered in your quest for the perfect book title.   I chronicled how a number of famous books began with poor titles and how, with a new title, they rose to prominence. As a student and lover of book titles with three decades of book marketing experience, I wanted to impress on the reader the vital aspects of shepherding your book towards bestseller status. I designed Book Title Generator for authors and publishers as a surefire method to uncover that coveted, memorable, and winning book title!

http://www.BookTitleGenerator.net  Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

“Book Title Generator is an indispensable, first-rate adjunct to the art of writing—and selling—your book.” —Dr. Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5 Stars

“I get HUNDREDS of books a year from hopeful authors. The title has to catch my attention or I pass. If I were an author I’d read Book Title Generator.” —Chris Cordani, Executive Producer, Money Matters on WABC-AM, New York, 5 Stars

“Authors owe it to themselves to ‘turn-every-stone’ to make sure they have the best possible book title. It’s critical to the success of any book… unless you are already famous… then it doesn’t matter.” —Mike Ball,  Erma Bombeck Award-Winning Author, 5 Stars

The Bottom Line: Do not name your book before studying Book Title Generator.” Take advantage of my hard-won knowledge by knowing all the rules in what is now a high-tech game. Get one over on the competition by starting out ahead.

Jess Todtfeld about Book Title Generator

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.   Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090 or fill out the form below.  Follow Lorenz on Twitter @aBookPublicist