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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Can Use Artificial Intelligence (AI) to Title Their Books

How Authors Can Use Artificial Intelligence (AI) to Title Their Books

By Scott Lorenz
Westwind Book Marketing

You never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than done, it’s essential if you’d like to sell your book.

I wrote a book about how to title a book called Book Title Generator. The good news is artificial intelligence (AI) can now help in the process. You still need to understand the underlying concepts in titling a book – SEO, Amazon optimization, using numbers, idioms, short titles, etc. Let’s take a closer look at how authors are tapping into the power of AI to title their books so you can do the same.

AI-Powered Book Title Generators

Fortunately, there are a number of AI-powered book title generators to help you title your books, regardless of genre. You can enter a few phrases or keywords related to your book’s content and receive a list of potential book titles to get your creative juices flowing.

An AI-powered book title generator can also analyze your target audience, so you know your readers’ demographics, interests, and preferences. It may recommend titles that resonate with your specific audience.

In addition, you can set different parameters like your preferred tone to customize the titles the generators provide you. This makes it a breeze to ensure the suggested titles fit your vision and brand.

ChatGPT and Bing Chat AI are the most popular tools for generating book titles.  Both can generate unlimited title ideas. You just have to use a descriptive prompt about the genre, setting, story line, targeted age group, and other factors. It’s quite amazing how many clever titles it can generate quickly.  Here are several other reputable AI-powered book title generators you may want to explore:

  • AskYourPDF: AskYourPDF offers several content development tools, including an AI Book Title Generator.
  • Simplified AI: Even if you’re new to AI, you’ll appreciate this intuitive tool that can help you generate a variety of serious, thought provoking, and humorous book titles.
  • Toolbaz: With Toolbaz, you can come up with book titles in various genres, styles, and lengths.
  • AISEO: If SEO is your goal, AISEO will help you optimize your book titles for search engines.
  • BookAI: You can count on BookAI to review your manuscript and share relevant title ideas.
  • Taskade: Taskade can assist you with every stage of the book writing process, such as brainstorming, and title generation based on the keywords you input.

Benefits of Using AI in Titling Your Book

Whether you’re a new author or have been writing and publishing books for years, an AI-powered title generation can offer many benefits, including:

  • Time Savings: Create unique, compelling book titles and save hours upon hours on brainstorming and manual tests.
  • Increased Profits: An engaging title can intrigue readers and lead to more sales.
  • Flexibility: AI book title generators accommodate all types of authors, regardless of genres or writing styles.
  • Chance to Stand Out: With an intriguing book title, you’ll be able to differentiate yourself in the competitive market and in turn, raise your chances of success.

If you’d like to see a step-by-step overview in using AI, check out an online video class by Jess Todtfeld, President of Success In Media, Inc, a leading business communication expert whose clients include the United Nations and Fortune 500 firms. ChatGPT to Supercharge Your Public Relations Media Training. Just watching the free previews will help you.

The Bottom Line: Titling your book doesn’t have to be a long, drawn-out process. With AI, you can come up with the ideal title in a fraction of the time. Best of luck!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


How Authors Can Take a Great Head Shot

How Authors Can Take a Great Head Shot

I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their backstage techniques. These photographers have photographed Miss America contestants, professional hockey and baseball players as well as CEOs, authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.

While the written word is powerful in landing a media placement, as a book publicist I know that a great photo can clinch a media opportunity just as well and sometimes even faster. How? It’s simple. The photo immediately tells the reporter if the author looks credible and it tells a TV producer if the person is going to look good on a TV interview. If you don’t think they care, think again. It also declares race, sex and sometimes creed. It all matters, and don’t assume it’s a negative thing as it helps news producers provide a balanced newscast so that all voices can be heard. It’s the same with print or broadcast media.

To be sure you convey your message in your headshot and to put your best face forward you’ll want to hear some tips on How to take a great headshot.

First let’s talk about the use of the head shot and its purpose as that dictates the style.

Author Headshots will be used on a book cover and press materials, website and social media. You want multiple variations as the thumbnail close up on Amazon will be different from the one you use on LinkedIn, Amazon and your book flap. Is this a serious book? If so then you should look professional. If it’s a cookbook then look like a cook in proper attire in the kitchen. If you are a doctor, then look like one!

Renowned photographer Sam T’ang of Sam T’ang Production Studios, who regularly photographs Miss America and Miss USA contestants, says planning ahead is critical and offers these tips:

  1. Get a good night’s sleep and rest the day before your shoot. (You don’t want wrinkles or baggie eyes for your shoot).
  2. A good headshot should focus just on your face. Clothing should be complementary & should have contrast, IE, someone with lighter color hair should have darker tops or suits, someone with darker hair should have lighter colored tops or suits.
  3. Clothing/wardrobe should not be busy or have patterns. Always bring several different outfits if possible. It is always better to have too much than only one outfit to work with.
  4. Backgrounds should be clean, un-cluttered and should not have a pattern (unless it’s an environmental portrait).
  5. Accessories (Women). Jewelry should be subtle and not overpowering (again, the main focus is on the face).
  6. MAKEUP/HAIR (Women & Men). If it is possible to have a makeup artist/hair stylist, hire one! Makeup is not only important, but makeup looks COMPLETELY different on camera than in real life and the camera PICKS UP EVERYTHING. Everyday makeup under professional photography lighting and strobes will look like you have no makeup at all. A professional makeup artist is well worth the investment!
  7. A professional photographer should understand lighting conditions whether it’s natural light or strobes (flash). Good lighting makes a huge difference in your photos. Be aware that shooting under fluorescent lights will cast a green tint to your photos.
  8. There are many talented photographers out there, but only a few who actually specialize and can take a GREAT HEADSHOT. A good photographer should make you feel comfortable and be able to communicate and direct you, thus making your shots look natural and relaxed instead of stiff or too posed and awkward.
  9. Almost all images are retouched and edited. One caveat just doesn’t have your photographer OVER RETOUCH your photo or use FILTERS that make you look too plastic and not real (unless that is the look you want).

Jack Kenny whose photography book CUBA is filled with photos of the people of Cuba says he likes shooting outdoors in available light. Natural light outside can be beautiful. I like to shoot in doorways or windows or under overpasses, keeping the subject just out of the direct light.

For headshots, says Kenny, “I like to work both in the studio and in natural light. Sometimes I use a combination of the two where the natural light isn’t sufficient to “fill” the subject. For males I prefer to use a single light source (in varying sizes depending on the drama desired). The light is placed at a 30 to 90-degree angle from the subject and sometimes I use an edge light on the opposite side or a reflector to fill in the shadows. For women I tend to use a softer light – usually two front lights – one weaker than the other, and I keep the light sources closer to the camera.”

According to Steve Kovich who shot for the Detroit Red Wings, Tigers, Lions and is currently the Tampa Bay Rays official team photographer, “You want to create depth and mood.  Lighting a subject from high above and off to the side is what I like to do. This lighting style is commonly referred to as “Rembrandt” lighting as this is the way the light came into his studio.”

“On the creative end, it’s the ability to evoke or more likely to capture emotion. Whether it be happy, sad, or otherwise,” says Kovich.

In the end, says Jack Kenny, almost any light can be used depending on the effects desired, but a true headshot should emphasize the subject and not the photographer.

About Sam T’ang

Based in Detroit and Miami, Sam T’ang is a national and international published photographer specializing in Beauty, Glamour, Fashion and Swimwear. Sam’s work has appeared in advertisements, calendars, magazines and posters: MAXIM, STUFF, PLAYBOY, FHM, COSMOPOLITAN, GLAMOUR, TEEN, YOUNG MISS, PERFECT 10, OCEAN DRIVE, HAWAIIAN TROPIC, VENUS SWIMWEAR, FITNESS USA, AUTORAMA, and many others.

Sam has photographed headshots for the Miss America, Miss Universe, Miss USA, Miss Teen USA, Miss Venus Swimwear, Miss Hawaiian Tropic pageant contestants, the Detroit Pistons and Detroit Red Wings players headshots/promos as well as thousands of models, actors and celebrities. (www.SamTang.com) 248-845-8274 and 305-502-1354.

About Jack Kenny

Based in Ann Arbor, Michigan, Kenny specializes in headshots and has photographed dozens of CEOs, doctors, lawyers, authors, and entrepreneurs. Kenny is also author/publisher of Cuba where he takes readers on a photographic journey through modern day Cuba. www.kennyphoto.com (734) 395-1265

About Steven Kovich

Based in St. Petersburg, Florida, Steven Kovich has photographed celebrities such as Kevin Costner, Kevin Bacon and Hulk Hogan as well as hundreds of sports figures including Derek Jeter and Red Wing hockey great Steve Yzerman. He’s also the Tampa Bay Rays official team photographer. His list of corporate clients includes Hyatt, Ameritech, AT&T, CBS, Coke, Chrysler, Domino’s Pizza, Detroit Symphony, ESPN, Ford, Dupont, General Motors, Getty Images, Proctor & Gamble, Pulte Homes, American Red Cross and the US Postal Service. Kovich’s web site has few words as he lets his photos speak for themselves. www.kovich.com 727-452-2349.

The Bottom Line: Your headshot is one of the most important elements in your book promotion. Get a professional to shoot it. Don’t skimp out and use a cropped shot from your summer vacation!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


Authors Tap into the Power of a Goodreads Giveaway

Authors Tap into the Power of a Goodreads Giveaway

By Scott Lorenz
Westwind Communications

As a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed with flying colors. If you’re a published author, rest assured you already have a profile on Goodreads. Here’s how you can take full advantage of the platform:

1. Run a Goodreads Giveaway

Through a Goodreads Giveaway, you can promote yourself and your book to the ideal audience. A Goodreads Giveaway is exactly what it sounds like: You give away copies of your books to interested readers. To set up a Goodreads Giveaway, follow these steps.

  • Set Up Your Author Profile: First, create a Goodreads account, find the book(s) you’ve written, click on your name from the book’s page, and “claim” your author profile. After you receive an email confirmation, you can customize your profile.
  • Choose Your Book Format: Scroll down to “Your Giveaways” on your author dashboard and click on “Listing a Giveaway.” From there, decide whether you want to give away print or Kindle versions of your book.
  • Choose a Package: Next, select the Standard Package ($119) or Premium Package ($599). “Do the $119 eBook Goodreads giveaway,” says Alessandra Torre, a New York Times Bestselling Author and co-founder of Inkers Con dedicated to helping authors.
  • Choose Your Timeframe: Your giveaway can last anywhere between 1 week and 30 days. I recommend three weeks because it’s long enough for people to notice your giveaway, but not so long that they’ll forget about it.
  • Choose the Number of Books: I recommend giving away 100 Kindle books.
  • Spread the Word: While Goodreads readers will hopefully find your giveaway organically, it can’t hurt to promote it on your social media outlets and ask your network to share.

You can see a list of Goodreads Giveaways here.  If you’d like to hear a pro/con on a Goodreads Giveaway, then check out what YA Fantasy author Bethany Atazadeh has to say.

2. Participate in an Online Q&A Session

Ask the Author is Goodread’s Q&A platform on Goodreads that allows readers to submit questions to Goodreads Authors whenever they’d like. Until you decide to answer a question, it won’t be visible to the public. This gives you complete control over when you respond to reader questions and how you respond to them.

3. Blog, Blog, and Blog

Goodreads gives you the opportunity to blog about anything and everything.  If you have a blog, you can set it up, so Goodreads picks it up automatically via a RSS feed. You can write about your writing career, share reviews of your books, and position yourself as an expert. The sky’s the limit so get creative and think about what your reader base would like!

4. Publicize Upcoming Events

As an author you know how important it is to get out and about. If you have upcoming book signings and speaking engagements, you owe it to yourself to advertise them through Goodreads events.

5. Share Excerpts of Upcoming Publications

Excerpts can get your audience excited about a book you have in the works. Don’t be afraid to share them on Goodreads via your author blog.

6. Post Videos

Readers are more likely to remember your messages when you deliver them by video. If you can, create and publish unique videos on Goodreads about your books, charitable contributions, upcoming events, and more.

7. Create a Listopia List

Listopia is a way for people to find new books to read. Since most readers stick to a genre when they finish one book, they go to another in the same genre. I.E. Romance readers are not buying a business book after they finish their last romance book, they usually buy inside the same genre. Listopia allows readers to discover books that are similar to the ones they like or in the same genre because their book is listed as being similar. The concept is “If you like this book you’ll probably like that book.”

8. Share, Share, and Share

Last but not least, share your list of favorite books and recent reads with your fans! This tip is simple but very effective and important.

The Bottom Line: If you’re in search of a fresh yet effective way to promote your work as an author, you owe it to yourself to explore Goodreads.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


Want to be a Thought Leader? Publish a Branding Book – Here’s the Bottom-Line Cost

Want to be a Thought Leader? Publish a Branding Book - Here’s the Bottom-Line Cost

By: Scott Lorenz
Westwind Book Marketing

Have you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing. But take it from a book marketer, just because it’s published doesn’t mean it’ll elevate your business.

On average, a self-published book costs around $2,000 to publish. But most of those books sell less than 100 copies. Wouldn’t you like your book to do better than that?

For the people I work with, investing in a professional book is a no-brainer. Speakers and business leaders see their books as a career investment, and it makes sense to consult the experts to get the best ROI.

“If you want to exponentially grow your opportunities as a consultant, speaker, investor, or leader, it’s time to get published,” says Marie Hasty. She’s a concierge ghostwriter for clinicians and medical entrepreneurs, and she loves helping her clients elevate their careers with a professional book. “These projects aren’t cheap. But investing in just one book can impact the rest of your life – your business, your personal brand, and your legacy.”

How much can you expect to invest if you want to put together a professional book for your brand? Here’s a breakdown of the cost of publishing a branding book today.

Publishing cost is different for every project. But understanding the rough cost for each step in the publishing process will help you make the best decision for your book (and your wallet). Let’s break down the book-building process into four categories: pre-publication, publication, marketing, and distribution.

Pre-Publication Expenses

Professional book development lays the foundation for an impactful branding book. As a book publicist and publishing expert, I can’t stress enough the importance of investing in the following areas to ensure your book’s quality and resonance with your audience.

1. Book Concept and Development

The first step in publishing your branding book is refining your concept and developing a well-structured outline. If you’re working with a ghostwriter or book consultant, they’ll help you with this. You’ll also need to get clear on your goals for the book, your audience, and the key stories you want to tell during this stage. Here’s a list of ghostwriters I like to work with: Ghostwriters

Ghostwriter: $20,000-$100,000+

Book Coach or Consultant: $1,000-$3,000 per month

2. Professional Editing and Proofreading

Editing is an indispensable aspect of publishing, as it ensures that your writing is polished, error-free, and ready for public consumption. Investing in professional editing and proofreading services will significantly improve the quality and credibility of your branding book. Skilled editors will help refine your content, improve flow, and ensure consistency for your readers.

Depending on the publishing route you choose, editing may be included in your publishing package.

Developmental Editing: $1,500-$5,000 per project

Line/Copy Editing: $1,500-$3,000 per project

Proofreading: $800-$1,000 per project

3. Book Cover Design

Don’t underestimate the power of a visually striking book cover. Despite what we’ve been told,  your readers are judging your book by its cover. A good book cover can help sell a book – a bad cover can kill a book. Enlisting professional designers to create a compelling book cover that aligns with your branding visuals is well worth the investment. Here’s a list of Book Cover Designers I’ve compiled.

Book Cover Design: $200-$2,000

Publication Costs

The cost of publishing your book will depend on the publishing route you choose. Today, there are three main ways that authors are published: Traditional, hybrid, and self-publishing. For many authors, traditional publishing is not an option. But hybrid and self-publishing routes are rapidly gaining traction for authors who are able to invest in their book’s development and printing. Let’s compare the costs of each publishing method.

1. Traditional Publishing

Traditional publishing through big firms has significant advantages in that it won’t cost you anything to have your book edited, designed, and printed. Some authors even get advances on their book, although these aren’t what they used to be (think: less than $5,000).

However, there are still costs associated with traditional publishing. You’ll need to work with a literary agent, put together a book proposal, do most or all of the marketing yourself, and likely foot the bill on travel for a book tour. Check out my article with interviews from 18 literary agents about what they want from authors. What Literary Agents Want

Literary Agent: 10-15% of advances and royalties

Ghostwritten Book Proposal: $5,000-$15,000

Book Tour Expenses: $3,000-$20,000+

2. Self-Publishing

Self-Publishing has come a long way in the last decade, and several big authors have turned to this method as a way to keep more royalties and maintain creative control. Most importantly by self-publishing you can bring your book onto the market much faster by months and months. The downside is that this method is more work for the author, and you may need to coordinate hiring editors, designers, etc. to produce a professional finished product. Assisted self-publishing firms can help you save time and create a more refined book, but they’re not cheap, and you’ll need to vet your team before signing a publishing contract.

DIY Self-Publishing Expenses: $1,000-$2,000

Assisted Self-Publishing: $8,000-$25,000+

3. Hybrid Publishing

Hybrid publishing brings a mix of professional editorial support with the speed and creative control of self-publishing. Hybrid publishers share the publishing cost with their authors and provide in-house editing, design, and production. These firms help with some book marketing since their profits come partially from book sales. But keep in mind that hybrid publishers are not vanity presses, and many firms only select about 10% of the manuscripts they see in a year.

Hybrid Publishing: $6,000-$30,000

The publishing industry is always changing, and even experienced authors may change their publishing route depending on the goals for their book. Jane Friedman, an expert on book publishing and author consultant, summarizes the publishing process well:

“There is no one path or service that’s right for everyone all the time; you should take time to understand the landscape and make a decision based on long-term career goals, as well as the unique qualities of your work. Your choice should also be guided by your own personality (are you an entrepreneurial sort?) and experience as an author (do you have the slightest idea what you’re doing?).”

No matter what publishing route you choose, most book marketing efforts will likely fall on you, the author. So, let’s talk about what you might expect to pay for book PR, book promotions, and marketing a successful book launch.

Book Marketing

Investing in expert book marketing support can be the difference between a book that makes you a household name and a book that collects dust on your shelf. Book marketing costs money but obscurity costs more. Today, there are more avenues for marketing your book than ever. Here are the book marketing essentials to start with:

1. Hire a Book Publicist.

Have you ever wondered how guests on talk shows get those coveted spots? They’re likely working with a publicist or PR firm. Working with an experienced book publicist (like me) elevates your authority, gaining you media exposure with the audiences who need your book. A book publicist can also help you schedule appointments on your book tour, find book fairs and festivals, and connect you with journalists for interviews.

Book Publicist Cost: $5500-$7500 per month

2. Build Your Author Platform.

Where do you want people to go after they see you on TV, read your book, or watch your speaker presentation? Maintaining an author website and blog helps create more touchpoints for your audience to learn about you and your expertise. And this is a great place to recruit readers for your newsletter or course. Jeff Jacobs of the prestigious web design firm Marketing Success, says “I love working with authors because a website really elevates their book success. We’ve built dozens of author sites, and I recommend that every author keep a website.”

DIY Website Cost: $16-$50 per month

Professional Website Cost: $4,000-9,000

3. Social Media Promotion.

If you don’t have one already, building a following on social media can get more eyes on your brand and help you connect with more readers.

I know it’s difficult to be on all platforms, but you should be on at least one. If you have a business book and you are seeking business clients, then build out your LinkedIn page.

If you have a fiction book, then go for Facebook and Instagram.

If you have a younger audience then check out TikTok, and specifically BookTok, which has elevated dozens of authors in the last several years. Jane Friedman helped her client get to half a million followers on the platform, which led to a traditional publishing deal. “There are many approaches to getting your book out there to readers,” says Jane. If you’re wanting to build a face-forward platform, TikTok could be a great place to start.

You’ll need to think about who your audience is and where they live on the internet to best invest your time. Personally, I love Twitter or X as it’s being rebranded, and have 49K followers at @aBookPublicist.  I promote my client’s books and my own services as well as Tweet about publishing, writing, and info useful to authors and publishers. I send out articles like this one to my followers and some are really happy to see this stuff!

DIY Social Media Cost: Nothing

Professional Social Media Management Cost: $200-5,000 per month

Social Media Ads Cost: $15-$200 per day

Distribution Costs

How and where readers access your book comes down to distribution. Most branding books are physically printed, and many authors opt for an e-book as well. Audiobooks are less common unless you’re working with a traditional publisher who will foot the bill. These are the main ways authors distribute their books today:

1. Online Retailers:

Amazon is the most common online retailer for books today, and a great option for self-publishing. Their print-on-demand option allows you to avoid the cost of large print runs. POD has a higher cost per book, but there’s much less risk. This costs nothing, but you won’t find your book in bookstores with this method.

Amazon Print-On-Demand Cost: $0

2. Brick-And-Mortar Stores:

If you’re working with a hybrid or traditional publisher, they’ll likely handle distributing your book to stores. Most publishers work with Ingram Publishing, which gets your book out to most bookstores nationwide. Retailers then order your book, and Ingram prints and ships it to them.

Book Distribution Cost: 10-26% of net sales

3. Do a Goodreads eBook Giveaway:

It may sound counterintuitive, but giving away your book can be a great marketing strategy. Sign up in your author profile on Goodreads and they do all the work. They’ll promote it to their audience and charge a nominal fee of $115. They’ll send out the eBooks to the winners of the contest. Some authors schedule several per year. Why do this? It puts your book into the hands of people who may read it and review it on Amazon or Goodreads. If you have a physical book, you can do the same thing but shipping the book is up to you. My recommendation is do the eBook.

The Cost and Investment of Publishing: Key Takeaways

There’s a reason why want to write a book but only a small fraction does it. Putting a successful book together takes time, money, and energy. But for the business leaders who commit to the process, there are big payoffs on the other side of being a “published author”. When you consult the experts in writing support, publishing, marketing, and distribution, you ensure the best results possible.

The Bottom Line: Your book will not write, publish and promote itself. If you want success get professionals to help you along the way.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


Attention Women Authors – Don’t Sell Yourselves Short

Attention Women Authors – Don’t Sell Yourselves Short

By: Scott Lorenz
Westwind Book Marketing

It’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.

I disagreed emphatically… to no avail. I thought her accent was fine. She was easy to understand, and it added authenticity to the interview. I even offered more media training to help give her confidence. “Sorry, not going to do it.”

Now, had she or any other client had a strong accent making an interview impossible to understand, then we would most definitely focus on other methods to promote the book. We are not here to make a fool of anyone.

But having self-critical author is not new.

In another instance, a prospective female author, called me to discuss promoting her book. But she warned me that she was shy about getting publicity, and that she was not sure about using the incredible endorsement she got from a bestselling author of 30 million books – Jack Canfield. I was stunned.

I honestly have never come across a male author who said, “I am not worthy of the PR you are about to get me!” They may be out there, but I’ve never seen them.

I have, however, spoken to a number of women who have implied that, for a variety of reasons, they are not worthy of the attention, and I am here to tell you to STOP IT!

I explained to my prospective client that before I can even begin to help her, she needs to stop pulling punches, and to stop selling herself short, and recognize her self-worth.

Often, the biggest barrier between some women and success is themselves. This concept is discussed in the multi-year-best-selling book Lean In, written by Sheryl Sandberg, the former Chief Operating Officer of Facebook. Sandberg says that women are conditioned by society to blend in, to stay out of the limelight, and even to downplay their power or success. In the book, she cites a meeting with Tim Geithner, who was at the time the Secretary of the Treasury:

“Secretary Geithner’s team, all women, took their food last and sat in chairs off to the side of the room. … [They] had every right to be at this meeting, but because of their seating choice, they seemed like spectators rather than participants.”

It is no secret that some women have been taught to hold themselves back for cultural, religious and other reasons. This is archaic and has no place in our world today nor should it.

The Bottom Line: Women, put your foot on the accelerator and don’t let it off! Believe in your book, enter book award contests, listen to your PR professional, do the interviews, and believe that you are worthy of winning! Damn the torpedoes, full steam ahead!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.