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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How to Create a Pen Name

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and it’s fun to see what they come up with.

By: Scott Lorenz
Westwind Book Marketing

A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names. Here’s why pen names have been and continue to be widely used: Many authors believe that their name can affect how their audience sees them and even affect their book sales.

One of the most famous pen names, of course, was Samuel Clemens who wrote under the name Mark Twain. Another well-known one is Lewis Carroll, which was used by Alice in Wonderland’s author, Charles Dodgdon. He gained a considerable reputation as a mathematician and didn’t want to create confusion by writing fiction under his real name.

Nora Roberts, is a pen name used by Eleanor Marie Roberts. Nora Roberts’ name has regularly appeared on the New York Times Best Seller List since 1999. Since her first best seller in 1991, Nora’s books have spent 1,045 weeks on the Best Seller List. Believe it or not, that’s equivalent to 20 consecutive years of weekly bestsellers.

In 1992, Putnam Publishers asked Nora Roberts to come up with a second pen name because they could not keep up with the prolific writer’s romance novels let alone the new genre of romance suspense novels she wanted to write. So she took the initials J.D. from sons Jason and Dan and shortened Roberts to Robb. She also has written under the pen names Jill March and Sara Hardesty.

Whether you call it a pen name, pseudonym, non de plume, alias or AKA, you are creating a new persona that’ll need care and feeding!  Scott Lorenz, Book Publicist

One of my book marketing clients served as a Navy Seal in the Iraq War and then returned to write a book about his war experiences.  To protect his personal safety and maintain security for his family, my client wrote under the pen name Chuck Bravedy.  The author was concerned that extremists living in America would be offended and angered by his controversial book and come after him or his family.

The fact that Bravedy’s name was “not in the phone book” raised some attention from the Pentagon who called me to inquire about Chuck Bravedy because they did not have his name in their files. The Pentagon was concerned because they want to keep phonies from impersonating military officials.

Since the publishers of JK Rowling, the author of Harry Potter, were unsure if the preteen boys that she was targeting would accept wizard stories that were written by a woman, they encouraged her to use her initials instead of her real name, which is Joanne Rowling. The “K’ in JK came from her grandmother’s name Kathleen and she’s been known as JK Rowling ever since.

Known as one of the most famous comic book writers in the world, Stan Lee’s real name is Stanley Martin Lieber. He initially decided to publish under Stan Lee because he thought he would eventually transition to more serious work and wanted to use his real name when and if that time came. Once he realized that he was destined to stay a comic book writer, he legally changed his name to Stan Lee.

If you’ve ever read the popular children’s series, A Series of Unfortunate Events and All the Wrong Questions, you probably know that the author is Lemony Snicket. Believe it or not, his real name is Daniel Handler. He decided to go with Lemony Snicket because he wanted to anonymously contact right-wing organizations. Handler first came up with the Lemony Snicket pen name while doing research for his first novel, The Basic Eight. He needed to contact right-wing organizations for the book, but he didn’t want to give them his real name. So he called himself “Lemony Snicket,” and the moniker stuck.

One client I represented, who asked my advice about using a pen name, was a former CIA operative. He was concerned about the impact a pen name would have on promoting his book. He wondered whether radio and TV interviewers would be willing to use the pen name during an interview or would insist on using his birth name.

Some CIA friends of my client also had published books and used their real names without problems. To cover his bases while he decided, the former CIA officer went ahead and registered web domains under his real name and under his pen name. After talking with him about the options, my client decided to use his real name.

I also have represented authors who used a pen name because they had a past they were not proud of and wanted to protect their family members and loved ones from public embarrassment.

From a marketing standpoint if your real-life identify is associated with a business and you want the book to promote your business or vice versa, then a pen name should not be used. But if you have success, and don’t want that success threatened by pursuing an avocation of writing, then a pen name would be in order. Pen names may create marketing challenges, most of which can be overcome, and so the marketing implications need to be examined before publishing.

Reasons for using a pen name include

  • To avoid embarrassment
  • For personal safety or security
  • If you write under more than one genre
  • If your name is hard to pronounce or spell
  • If your name is not marketable
  • If your name conflicts with the name of another author
  • To hide gender (a male writing in the predominantly female genre)
  • To avoid confusing readers if you are well known in another field

If you want to hide from the public and from people you work with or worked with, etc., then a pen name is fine. But, if it’s not important, why bother? So, my vote is to use your own name. Here are just a few points to ponder.

  • Use real name if you are not trying to hide from anyone.
  • Use a real name to brand your name for speaking gigs or consulting assignments
  • Use real name if you are planning to write a series of books
  • Use real name so acquaintances can better locate your published works
  • A real name builds trust and confidence amongst readers
  • It’s far easier to brand a real name than a pen name
  • Expertise is validated by an individual’s real-life experience
  • Long-term loyalty with readers is easier to build with a real name

Here’s some interesting information I’ve obtained from librarians and employees at book stores. Is there a popular author whose work is similar to yours?  Why not select a pen name beginning with the same letter as that author’s name? Since most books are filed by genre and then the author’s last name, selecting a pen name with the same letter puts you in close proximity to their books.

Someone searching for that author could ‘stumble’ upon your book and decide to take a look. Radio stations have done it for years by selecting their location on the ‘dial’ nearby other highly rated stations so they could benefit from the proximity of that popular station. Crafty? Perhaps but do you want to sell books or not?

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and it’s fun to see what they come up with.

  1. http://generator.chucklehound.com
  2. https://anadea.info/tools/online-business-name-generator
  3. https://www.dotomator.com/
  4. http://www.naming.net/
  5. https://www.shopify.com/tools/business-name-generator
  6. https://namestation.com/
  7. https://namesmith.io/
  8. https://www.namemesh.com
  9. https://businessnamegenerator.com/
  10. https://www.netsubstance.com/

The Bottom Line: If you want to brand your name for speaking gigs or for consulting engagements then use your own name. If you plan to write in multiple genres or are concerned about safety and privacy then get a pen name.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Book Publicity Who Needs It? 127 Reasons to Go Get It!

By Scott Lorenz
Westwind Communications

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

Authors will often wonder what book publicity is all about and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.

  1. An agent will ‘discover’ your book and offer to represent you.
  2. Publicity is Free. Advertising costs money.
  3. Your book marketing will spark ideas for new offerings.
  4. You’ll get good (WOM) word of mouth advertising.
  5. You’ll become the go-to author the media seeks out.
  6. You’ll get new business because of all the publicity.
  7. You’ll create positive energy generating more good book ideas while book marketing
  8. Book publicity success will lead to loyal employees.
  9. You’ll be a more driven, optimistic, and secure author.
  10. Other authors will be blown away by your book publicity.
  11. Book publicity will pay off because you’ll be able to work less.
  12. Your book will inspire you to create another product or service.
  13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’
  14. Readers will become loyal to you and demand you write more!
  15. Demand for your services allow you to raise your prices.
  16. Third party media endorsements will result in new business, speaking engagements.
  17. Media stories about you will help your website show up first on internet searches.
  18. Celebrities will be reaching out to you to learn more about your book.
  19. Those who previously never paid attention to your book want to be your friend.
  20. Random strangers come up to you and remember you as an author they saw on TV.
  21. Your Amazon.com orders will skyrocket.
  22. Your book publicity will help you create a name for yourself in politics.
  23. New found ‘fans’ will ask you for your autograph.
  24. Your book promotion will turn into sales.
  25. The online ads for your books will lead to sales and consulting deals.
  26. You’ll get more inquiries for your business or practice.
  27. Your book marketing will spread across the Internet
  28. Your employees will be proud of working with you.
  29. Legislation that you initiate or inspire gets enacted.
  30. When the economy gets tough, your book will keep you thriving.
  31. You’ll be invited to prestigious events
  32. Customers will gladly buy your book.
  33. Book buyers will ask for your book in stores.
  34. You can charge a higher price for your books
  35. Since people are pre-sold about you and your book they’re predisposed to work with you.
  36. Book publicity is more credible and therefore more believable than a paid ad.
  37. Media outlets will reach out and offer your book more free publicity.
  38. You may have the opportunity to write a syndicated column about your book
  39. You may get paid keynote speaking engagements.
  40. Book deals will come to you.
  41. Your book will be purchased by a major company for promotional purposes
  42. Your compensation as an author will grow over time.
  43. Book publicity will help you become well-known in your specialty.
  44. You’ll get your own TV or Radio show.
  45. Those who were skeptical about your book now own it.
  46. Big-name media outlets will feature your book.
  47. You’ll make $$$ speaking about your book.
  48. Your book publicity will help you brand yourself.
  49. Major magazines will feature you and your book on their front covers.
  50. Your book will become so popular that it’ll be time for you to host a radio show.
  51. Framed articles about you and your book will decorate your office
  52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.
  53. Well-known personalities will endorse YOU!
  54. Your book promotion will pay off because you’ll buy your dream home.
  55. Your writing techniques will be taught at schools globally.
  56. Your book will create a business big enough to franchise.
  57. People will be inspired and positively impacted by your book.
  58. Significant mistakes will be prevented thanks to your work as an author.
  59. Issues you discuss during your book publicity will be taken seriously.
  60. Those who appreciate you and your book want to be in your company.
  61. Lots of money will come your way when you act as a celebrity endorser.
  62. You’ll make money when ideas from you book are licensed.
  63. Book groupies will follow all of your public appearances.
  64. You’ll be flooded with bulk book orders by organizations who love what your book.
  65. Your message becomes part of the lexicon of the language.
  66. Major stores will want to sell your book to their customers.
  67. You’ll get discounts from those who are interested in a business opportunity.
  68. Promoting your books to international markets will be possible.
  69. Your book promotion will motivate others to pursue their dreams.
  70. The cause outlined in your book will receive grant money from foundations
  71. Your family will admire your achievements and be inspired by your success
  72. Your children will be inspired by your success.
  73. Your closest friends will proudly brag about your book
  74. Book promotion will be more fun than you think!
  75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.
  76. Your book publicity success will inspire you to take better care of yourself
  77. Others will view you as an author and expert.
  78. You’ll have an edge over your competitors
  79. Your customers will see your book solidifying a positive image.
  80. Investing opportunities will come to you from venture capital companies.
  81. Your success as an author will attract experts to help you.
  82. People will take your advice to heart.
  83. Your love life will improve as a result of the fame your book publicity has brought you.
  84. Your name will be in the databases of TV & Radio producers and journalists.
  85. Your book publicity will earn you various awards and nominations.
  86. Your legacy will be as a successful author.
  87. Other authors will covet your level of success.
  88. Your book will be at the front and center at indie and big box bookstores.
  89. A commencement speech at your alma mater will be offered to you.
  90. Those who once looked down upon you as an author will now see you everywhere.
  91. Other people will become passionate about the cause your book revolves around.
  92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.
  93. You’ll make more memories with your loved ones.
  94. You’ll be a media darling and will be recommended as a “Great Interview.”
  95. Your book publicity will connect you to people you would’ve never crossed paths with.
  96. Your success as an author will give you more faith in yourself.
  97. Your book publicity will lead you to earn an honorary doctorate degree.
  98. Your debts will disappear thanks to the great results of your book marketing.
  99. You’ll be outlived by the legacy you leave as one of the greatest authors.
  100. You’ll get a ‘command’ performance by the President of The United States.
  101. An early and wealthy retirement will be your option.
  102. Words you invent for your book become household terms.
  103. Your success as an author will allow you to achieve even more than you ever thought.
  104. Your book could be turned into a movie.
  105. You could get a deal to collaborate on a new book with a well-known author.
  106. Your book will win awards at major book festivals.
  107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.
  108. Your book will be required reading at universities worldwide.
  109. People will buy your book to send to their Congressman.
  110. A book award will be named after you and your book.
  111. Your book will attract a global audience.
  112. Young children will look up to your success as an author.
  113. Aspiring authors will consider you their role model.
  114. Traveling the world and marketing a book will become your reality.
  115. Millions of people will follow you on Twitter.
  116. Cruise ships will be calling you talk about your book.
  117. The dream life of fame and fortune will now be yours.
  118. Once you’re famous and don’t need it, Banks will want to loan you money.
  119. A TV producer will want to collaborate on a new series on your book.
  120. Your side of the story will be told to the public thus helping your lawsuit.
  121. The U.S. Senate will ask you to testify about issues in your book.
  122. New laws will be passed as a result of your book.
  123. Book publicity is like a drug, the more you get the more you’ll want.
  124. Your book publicist will work for free… (Ok that’s not happening!)
  125. Marketing a book will become second nature to you.
  126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.
  127. The more book publicity you get the more publicity YOU’LL GET!

The Bottom Line:  Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: How to Use Kickstarter to FUND Your Book Marketing


By Scott Lorenz
Westwind Communications

Hundreds and even thousands of years ago, it was essential for creative folks to recruit sponsors to help fund their masterpieces so they could succeed. Things haven’t changed as sponsorships are still important for creative people, including writers. Writers continue to recruit sponsors and patrons to promote their books and help them earn a spot on the best-seller list without clearing all of their savings.

Kickstarter is an invaluable resource for authors who would like to raise some money for their books. It is a website that gives authors, musicians, app developers, inventors and others the opportunity to recruit people to support their creative project.

https://ctt.ac/3I7ez

Kickstarter is a for-profit company that was created to support creative projects (for a 5% fee against the funds collected) because they believe creative projects make for a better world. Since its inception in 2009, there have been 165,189 successfully funded projects for more than 5 billion dollars! Although the majority of projects raise less than $10,000, an increasing number have reached six, seven, and even eight figures.

Here’s how Kickstarter works: Project creators join Kickstarter and set a funding goal and deadline. If people like their project, they donate money to support it.  An author can use the money for publishing or distribution costs, to upgrade to a better distributor, or to pay for the costs of the book publicist hired to give your book the push it needs.

Kickstarter has an all-or-nothing policy that states you must reach your goal before receiving any money. However, don’t let this scare you because even if you don’t receive a penny, you can get your book in front of more readers and obviously, that’s never a bad thing.

I’m going to be frank here: The reality is that while many authors have benefited from Kickstarter, a lot of the campaigns flat out failed, especially when the creative person tried to run their own campaign without first researching what works or asking for professional assistance.

Fortunately, Kickstarter recently launched a conference called “The Next Page: Creating the Future of Publishing”  to help authors interested in reaping the benefits of Kickstarter. It spent four panels giving those in publishing the chance to discuss topics such as economic sustainability and cultivating community. It took place on May 11th, 2019 but you can watch it online here.

“Book publishing isn’t a huge portion of Kickstarter’s revenue — the “Publishing” and “Journalism” categories together account for just 9% of their successfully funded projects and 4% of the total money pledged. But, the industry’s “outsize cultural impact” makes it critically important to the Brooklyn-based public-benefit corporation,” explained Adam Rowe, a Forbes contributor who discussed the conference in a recent Forbes article.

As a book publicist, I have been involved on both sides of a Kickstarter campaign and have witnessed how authors have used the platform to attain the funds needed to publish and promote a book. Let’s take a closer look at some 2019 Kickstarter author success stories.

Author Jen Marr of Washington DC used Kickstarter for her book, “Paws to Comfort”, a book designed for anyone who has ever felt awkward when reaching out to someone who is struggling. It empowers readers with simple tools and inspirational stories that can help them break through the awkward zone and become better comforters.

As of June 2019, her campaign has received the support of 221 backers who pledged $33,819. The money raised will go toward manuscript to book, book production and delivery, and launch and promotion.

Art Brooks of Providence, RI is another example of an author who used Kickstarter to their advantage. His Kickstarter campaign is designed to support the “Star Wars The Vintage Collection Archive Edition”, a comprehensive historical manuscript and detailed visual archive of The Vintage Collection, one of Hasbro’s most popular lines of Star Wars action figures.

At the time of this writing the campaign had 1,058 backers who pledged $133,887. Brooks offered various perks to backers who pledge a certain amount. For example, anyone who pledged $100 or more will receive one printed copy of The Vintage Collection Archive Edition book and one limited edition 24×36-inch The Vintage Collection compendium poster.

Believe it or not, there’s also a Kickstarter campaign for 9-year old author MaKayla Rose Hubbs from Mantua, NJ. She wrote the book “Why Bedtime Sucks: The Opposite of a Bedtime Story.” The book begins with her witty objection to the various reasons she’s been told it’s important for her to get a good night’s rest. Her campaign had 124 backers who pledged $9,588. Anyone who pledged $10 or more will received an e-book as well as a downloadable coloring page.

These authors didn’t just get lucky and raise money for their books with minimal effort. Many of them were strategic in how they designed their Kickstarter campaigns and came up with incentives for pledgers. In order to attract pledges as an author, you can offer the following:

  • Digital copies of your entire works if you have written three or more books
  • Autographed, limited edition copies
  • Free editing and critique of a donor’s draft writing
  • A free review of a donor’s published book
  • Your illustrator to draw an image of the donor to place in your book
  • An in-person meeting with the author for a formal English tea
  • Mention of the donor’s business with a testimonial given by a character in the book
  • A gourmet meal prepared by the author of a cookbook at the donor’s home
  • A free hot air balloon ride for two with this article’s author, book publicist Scott Lorenz, to any Michigan resident donating $1,500 or more to one of his clients

If one of my clients decides to pursue a Kickstarter campaign, I’ll help them design an appealing message, create a great video, and promote their campaign outside of the Kickstarter platform.
 
Other Crowdfunding Options
 
Indiegogo: A crowdfunding website founded in 2008. One compelling feature, if you don’t reach your goal you can still keep the funds pledged.

Ulule: This is the only international crowdfunding platform where the majority of projects get funded. It strives to empower creators and entrepreneurs.

The Bottom Line: If you’re an author looking for funding then check out how Kickstarter can pay for your book publishing and promotion.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Is it Time to Do a TEDx Talk?

By Scott Lorenz
Westwind Communications

A TEDx talk is another arrow in the quiver for authors to propel their book… or to get a book deal.
Scott Lorenz, Book Publicist

Ted Talks for AuthorsLearn about how a TEDx Talk can help you make it big as an author.

Technology, Entertainment, and Design or TED is a nonprofit organization dedicated to spreading ideas in the form of short yet powerful talks. Since its inception in 1984, its talks have covered a plethora of topics such as science, art, business, global issues, and education.

TEDx is a program of self-organized events that brings people together to enjoy a TED-like experience. To sign up for and give a TEDx talk, you must obtain a TED license that states you have agreed to adhere to certain guidelines like no selling, religious proselytizing, or speaking about politics.

While TED talks take a global approach to a topic and must be hosted by experts, TEDx talks focus on a local community and can be organized by just about anyone. Believe it or not, there are many authors that have given TEDx talks and landed book deals as a result.

For example, Celeste Headlee spoke at TEDxCreativeCoast on “10 Ways to Have a Better Conversation.” Her talk was viewed more than 14 million times and she was eventually contacted by an agent who helped her publish her book, “We Need to Talk: How to Have Conversations That Matter.”

In addition, Mac Barnett, award-winning author of children’s books like “I Love You Like a Pig” and “Places to Be” spoke at TEDxSonomaCounty on “Why a Good Book is a Secret Door.”

If you’re interested in taking your career and book to the next level, getting involved in a TEDx talk may be a great idea. Here are 17 TEDx talks around the country that you can apply to as an author.

  1. TEDxWilmington: http://www.tedxwilmington.com
  2. TEDxPortland: https://www.tedxportland.com/
  3. TEDxBoulder: https://tedxboulder.com/
  4. TEDxMidAtlantic: https://tedxmidatlantic.com/
  5. TEDxMileHigh: https://www.tedxmilehigh.com/
  6. TEDxSan Antonio: http://tedxsanantonio.com/
  7. TEDxFargo: http://tedxsanantonio.com/
  8. TEDxCharlottesville: http://tedxcharlottesville.com/
  9. TEDxUCLA: https://tedx.ucla.edu/
  10. TEDxOshkosh: https://www.tedxoshkosh.com/
  11. TEDxNashville: http://www.tedxnashville.com/
  12. TEDxManhattanBeach: http://tedxmanhattanbeach.com/
  13. TEDxJacksonHole: http://www.tedxjacksonhole.org/
  14. TEDxRapidCity: https://www.tedxrapidcity.com/
  15. TEDxDetroit: http://www.tedxdetroit.com/tedx-in-michigan/
  16. TEDxSonomaCounty: https://www.tedxsonomacounty.com/
  17. TEDxCreativeCoast: https://www.ted.com/tedx/events/14007

Want a global list of TEDx events? Check out this interactive world map of TEDx talks: https://www.ted.com/tedx/events

If you do decide to participate in a TEDx talk, it’s important to listen and watch various talks so that you can get a feel for what they are like and what the audience expects to see. “TEDx presentations are an art form,” says Jess Todtfeld former TV producer for NBC, ABC and FOX-TV. “You have to deliver on the theme of the event and speak without notes. I help authors and experts fine-tune their talks to fit the TEDx style so they can crush the talk,” says Todtfeld.

Contact Jess at: https://www.successinmedia.com/ted-talk-training/

Also, when speaking in a TEDx talk, focus on one idea worth spreading, create a hook that grabs the audience’s attention and sparks their curiosity, and make sure you are clear and conversational. In addition, keep in mind that some TEDx talks require video applications or in-person auditions.

The Bottom Line:  A TEDx talk can be a great opportunity to get yourself noticed as an author. It may be just what you need to land the book deal you’ve always wanted.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Top Book Fairs & Festivals Authors Should Attend in 2019

Top Book Fairs & Festivals Authors Should Attend in 2019

By Scott Lorenz
Westwind Book Marketing

“Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!”  Scott Lorenz, Book Publicist

After writing diligently for weeks and months on end it’s time to get invigorated! Nothing does the job like meeting people who love books and write books. Check out this list of book festivals and fairs that I compiled that authors can attend for 2019. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel slot or speaking gig you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

For more upcoming book events check out C-SPAN2 at: http://www.BookTV.org and click on the Book Fairs tab.   For more information about book events and book marketing visit   http://www.Book-Marketing-Expert.com

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2019 as of the date of this publishing:

  1. Los Angeles Times Festival of Books, April 13-14, 2019 in Los Angeles, CA. The festival attracts more than 150,000 people. https://events.latimes.com/festivalofbooks/  
  2. 2019 Dayton Book Expo, April 27, 2019 at the David H. Ponitz Conference Center, Sinclair Community College in Dayton, Ohio. There will be unique books by new authors and panel discussions for aspiring authors. https://www.daytonbookexpo.com/
  3. BookExpo America, May 29-31, 2019, Javits Center, NYC, the ‘Big Daddy’ of all book events. It’s worth a trip just to see what the book business is all about. There are plenty of great seminars to attend, book signings and events. I highly recommend all authors attend.  http://www.bookexpoamerica.com
  4. Millbrook Literary Festival, May 18, 2019.   Millbrook Free Library on Franklin Street presents dozens of thought provoking authors.  https://millbrookliteraryfestival.org/
  5. Printers Row Lit Fest, June 8-9, 2019, Chicago, Illinois on and around the area of Dearborn Street, from Congress to Polk. A large book fair attended by more than 150,000 book lovers. http://printersrowlitfest.org
  6. Santa Barbara Writers Conference, June 16-21, 2019, in Santa Barbara, California. There will be more than 20 different instructional workshops each day. http://www.sbwriters.com
  7. American Library Association Annual Conference, June 20-25, 2019, in Washington, D.C.. Some 25,000 experts in the market who will help you advance your career. https://2019.alaannual.org/
  8. International Christian Retail Show (ICRS) June 25-June 28, 2019, Nashville, TN. CBA’s International Christian Retail Show Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. http://www. Marketingchristianbooks.com
  9. Harlem Book Festival, July 20, 2019 Harlem, NYC visited by over 30,000 readers and viewed by millions on C-Span http://www.harlembookfair.com
  10. The Rocky Mountain Book and Paper Fair will begin August 2, 2019 and finish August 3, 2019 in Denver, Colorado www.rmaba.org/rmbpf/2019/rmbpf_2019_GeneralInfo.html
  11. Writers at Woody Point, August 13-18, 2019 in Woody Point, Newfoundland. Travel to Canada and see what creativity and talent lies across the border. http://www.writersatwoodypoint.com
  12. Decatur Book Festival, August 30-September 1, 2019, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. http://www.decaturbookfestival.com
  13. The Bookmarks Festival of Books & Authors will be held in Winston-Salem, North Carolina on September 5-8, 2019 https://www.bookmarksnc.org/2018-festival-books-authors
  14. The Brooklyn Book Festival will begin September 16, 2019 and run through September 23, 2019 in Brooklyn, New York. http://www.brooklynbookfestival.org
  15. The Iowa City Book Festival will begin October 1, 2019 and end October 7, 2019 in Iowa City, Iowa. http://www.iowacitybookfestival.org
  16. The South Dakota Festival of Books in Brookings and Sioux Falls, South Dakota will be held October 3-6, 2019. http://sdhumanities.org/festival-of-books/
  17. The Southern Festival of Books in Nashville, Tennessee will run from October 11, 2019 through October 13, 2019. https://www.visitmusiccity.com/visitors/thingstodo/southernfestivalofbooks
  18. The Seattle Antiquarian Book Fair will be held October 12-13, 2019 in Seattle, Washington. http://www.seattlebookfair.com
  19. The Vegas Valley Book Festival will take place on October 19, 2019 in Las Vegas, Nevada. https://10times.com/vvbf
  20. The Texas Book Festival will begin October 26, 2019 and end October 27, 2019 in Austin, Texas. http://www.texasbookfestival.org
  21. The Baltimore Book Festival will begin in Baltimore, Maryland on November 1, 2019 and end November 10, 2019. http://www.baltimorebookfestival.com
  22. The Boston International Antiquarian Book Fair (40th Annual) will be held November 15,  2019 through November 17, 2019 in Boston, Massachusetts. http://bostonbookfair.com

The Bottom Line: Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!
 
About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com