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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Use Instagram to Sell Books

Find out how Instagram is helping authors increase visibility and earn more money.

By Scott Lorenz

Westwind Book Marketing

How Authors Use Instagram to Sell BooksInstagram has over 1 billion users. So it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales.

If you’re an author who would like to use Instagram to your advantage, check out the Instagram accounts listed below. Follow them and engage as you like. They can give you a good idea of how authors are using the one of fastest growing social media platforms.

1. James Patterson (@jamespattersonbooks)

The New York Times bestselling author of The Kennedy Curse and The 20th Victim loves to repost pictures of children enjoying his books. His account is also full of giveaways, announcements about upcoming releases, and inspirational quotes he lives by.

2. Dan Brown (@authordanbrown)

Dan Brown posts about his virtual storytimes as well as photos of his life in New England and yellow lab, Winston. He also features occasional quotes from some of his top books like The Lost Symbol and The Da Vinci Code.

3. Janet Evonovich (@janetevanovich)

From the moment you look at Janet Evonovich’s Instagram, you’ll notice plenty of color. She fills her profile with bright and cheery photos of Hot Six, Twisted Twenty-Six and other recent books she wrote. There’s also a lot of details about book signings and new releases.

4. Malcolm Gladwell (@malcolmgladwell)

Malcolm Gladwell’s latest posts are all about his book Talking to Strangers. His Instagram is also packed with photos of him on Jimmy Kimmel Live, NPR Radio, Book Tube, and other places he’s been interviewed.

5. Jon Krakauer (@krakauernotwriting)

While Jon Krakauer’s posts of his political views, travels, and adventures are interesting, his catchy description is particularly noteworthy: “I write books for a living. Been toiling in the writing factory for more than 35 years. Not writing is way more fun.” Some of his most popular books include Embrace the Misery, Gates of the Arctic, and Living Under the Volcano.

6. Mitch Albom (@mitchalbom)

Mitch Albom, author of Finding Chika and The Next Person You Meet in Heaven is an avid user of the Instagram story feature. He posts short stories to promote his interviews, podcasts, and Say Detroit, a non-profit organization he started to support underprivileged people in Detroit.

7. Tony Robbins (@tonyrobbins)

Tony Robbins’ Instagram is nothing short of inspirational. It’s filled with powerful quotes by him and information about non-profits he believes in. He also scatters several funny memes throughout. Robbins wrote The New Money Masters and The Path.

8. Jay Shetty (@jayshetty)

On Jay Shetty’s Instagram, you’ll find sayings from his current and upcoming books like Think Like a Monk. Here’s one that really stands out: T.I.M.E Daily Routine: Thankfulness, Insight, Meditation, Exercise.

9. Joanna Gaines (@joannagaines)

Joanna Gaines, author of Magnolia Table and We are the Gardners uses her Instagram account to share lifestyle photos of her and her family. She keeps it pretty personal and makes it easy for followers to get a feel for the everyday happenings in her life.

10. Dashama Konah Gordon (@dashama)

Since Dashama is a “happiness expert” in addition to author of Journey to Joyful, her profile features positive quotes, pictures of her practicing yoga and meditating, and a story Q&A session where she answers her follower’s questions. She posts frequently new videos of various activities in the most incredible settings.

The Bottom Line: Use Instagram to grow and expand your audience.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

How Editing, Copyediting, and Proofreading Make Your Book Shine

To Write Is Human, To Edit Is Divine.” – Stephen King

By Scott Lorenz
Westwind Communications

How Editing, Copyediting, and Proofreading Make Your Book ShineYou’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.

Is it still necessary to hire a professional editor or proofreader? What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?

Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.

At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.

Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.

“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.

Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”

Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.

As a third party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.

Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

The Art and Power of Brevity for Authors

“If I Had More Time, I Would Have Written You a Shorter Letter.” – Mark Twain

By Scott Lorenz

Westwind Communications

Most authors know the famous adage, “Brevity is the soul of wit.” This saying is from Shakespeare’s Hamlet and is, ironically, delivered by the exceedingly longwinded character Polonius. Brevity, simply defined, is shortness or conciseness of expression. While brevity is often an essential part of wit or humor, it is also a necessary tool which writers must master. In an age where attention spans are under siege from competing information streams, skillful and brief communication can cut through the noise and capture the attention of the listener.

Mark Twain's Quote on the Power of Brevity for AuthorsLike Shakespeare’s Polonius, many authors recognize the importance of brevity, while struggling to actually be brief. Authors are conditioned early on with the idea that longer, more complex sentences and words are better. As people who enjoy the act of writing and are immersed in a world of words, it is easy for writers to become longwinded.

As a book publicist I bridge the gap between authors, who can be longwinded, and the media who have no time to listen or talk!  So it’s imperative that I condense everything down to the ‘elevator pitch’ answering these questions: Who is the author? What is their topic? Why should we interview them NOW?

William Zinsser, famous American writer, literary critic, and teacher said, “There are four basic premises of writing: clarity, brevity, simplicity, and humanity.” Words carry power, but length does not equal strength. Some of the most powerful and most memorable works in human history are only a few dozen words:

The Lord’s Prayer: 66 words

The Ten Commandments: 79 words

The Gettysburg Address: 272 words

Declaration of Independence: 1,322 words

Dr. Martin Luther King’s “I Have a Dream” speech: 1,667 words

Thomas Jefferson once said, “The most valuable of all talents is that of never using two words when one will do.” Here are three important practices for writers:

  • Know the purpose of your communication. An elevator pitch or logline will be shorter than a synopsis or an excerpt. Whether writing a pitch or working on your novel, keep in mind the purpose of the writing and consider how brevity can help meet that goal.
  • Remove unnecessary words. Even Jefferson’s famous quote about brevity can be reduced to the following statement, without changing the meaning. “The most valuable talent is never using two words when one will do.”
  • Change the sentence structure. Revising the structure of the sentence may eliminate words and possibly even express the idea more powerfully.

Author Dennis Roth says, “If it takes a lot of words to say what you have in mind, give it more thought.” Thoughtfully implementing these practices will help you eliminate the fluff and maximize the impact of your writing.

One area in which authors typically struggle, but which is an excellent exercise in brevity, is crafting elevator pitches and loglines. Pitches and loglines are a marketing tool to help sell your idea or work, and attract the interest of publishers, editors, or producers. Having a refined a pitch or logline can also help authors maintain focus during the writing process, becoming a tool which keeps the author from getting tangled in the weeds of extraneous details that can detract from the story.

An elevator pitch or logline succinctly answers the question: “What is your book about?” and provides a tease or a taste of the story. Loglines encapsulate the story arc and themes in one to two well-crafted sentences. The pitch should evoke the curiosity of the listener, help them understand what sets your work apart, and compel them to want more. Loglines and elevator pitches should SELL the story, not tell the story.

As a writer, brevity is your friend. Brief, simple, and concise communication shows respect for the listener and their time. Utilize brevity to help your writing get the attention it deserves.

I could blather on in this article but in keeping with the title… I am going to be brief!

Bottom Line: Be brief. Master the art of brevity to make your writing more powerful and effective.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at http://www.BookTitleGenerator.org

 

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz

Westwind Communications

Marketing Tips to Generate Buzz Around Your BookIn the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions, or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

Bottom Line: Use these book marketing tips to promote your work, but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at http://www.BookTitleGenerator.org

 

29 Top Book Awards for Authors in 2021

List of Book Awards by Book Publicist Scott Lorenz

Book Publicist Scott Lorenz has compiled a list of Top Book Awards authors can enter.

ENTER BOOK AWARD CONTESTS AND BECOME AN AWARD-WINNING AUTHOR in 2021!

I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. 

By Scott Lorenz

Westwind Communications

“Do book awards matter?”  YES!!

As a book publicist, I can assure you they absolutely do matter! One client won several awards and was contacted by two movie producers about her Young Adult Sci-Fi Fantasy Fiction novel.  Another one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which subsequently led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. This author, needless to say, was happy he decided to enter.

Recently a business book client won a major award which caused CNN to reach out to request the book. I could go on and on with examples of how pursuing and winning book awards will give you opportunities to reach out to the media, booksellers, and agents. As a book publicist, I see the media perk up when an author client has received an award. It’s the added credibility that gives them the assurance that the book is worthwhile. It takes the risk out of the equation for the producer or reporter if it’s an ‘award-winning’ book.

Awards also helped take my book Book Title Generator: A Proven System in Naming Your Book to the next level. It’s earned nine awards including the Independent Author Network, Pencraft Book Awards, Pinnacle Book Achievement Awards, and Literary Titan Book Award, just to name a few. My book also landed a spot in the Must-Read category for authors of all experiences and publishers of all sizes. I used a new service called Book Award Pro to take the drudgery out of keeping tabs of all the award entries. Check them out at:   https://bit.ly/BookAwardPro

There’s no denying that awards create interest in your book, which can lead to more sales and other opportunities.  A book award may cause someone to stop in their tracks and consider picking up your book in a bookstore.  A book award can give you an edge and sometimes that’s all the difference you need to propel your book into bestseller territory. If you win you can say you are an “award-winning author.” Doesn’t that sound better? Of course, it does, and you get a little magic that comes from a third-party endorsement because an authority says your work is worthy, and that’s priceless.

Most awards charge a fee to enter. Not all awards have a category for your genre and not all of these will work for every book.

Here’s a list of my top book awards worthy of your consideration. Keep in mind that links change all the time and contests come and go. Some links are for the previous year because that’s all that was available at the time of this writing.

1. Entering IndieFab Awards should definitely be on your literary to-do list. https://publishers.forewordreviews.com/awards/

2. Find out how your book can earn a Hugo Award and check out science fiction’s most prestigious award details. http://www.thehugoawards.org/about/

3. Enter Dan Poynter’s Global eBook Awards. Don’t miss this important e-book only award. http://globalebookawards.com

4. The Deadline for the Autumn House Press award for poetry, fiction and non-fiction is late June. Check it out here https://www.autumnhouse.org/submissions/

5. Poets & Writers has a nice list of writing contests, grants and awards. Check it out at: http://www.pw.org/grants

6. Find out how to make it on the Indie Next List to win an Indies Choice Book Award http://www.bookweb.org/indiebound/nextlist/view

7. The Nautilus Book Award seeks books that make a difference and inspire. http://www.nautilusbookawards.com/

8. The National Indie Excellence Book Awards competition selects award winners and finalists based on overall excellence of presentation in dozens of categories. Created especially for indie and self-published authors. Deadline is March 31, 2021. http://www.indieexcellence.com

9. Have you written a business book? The Axiom Business Book Awards celebrate excellence in business book writing and publishing by presenting gold, silver and bronze medals in 20 business categories. http://www.axiomawards.com/66/how-to-enter

10. USA Best Book Awards has a ten-year plus track record of honoring and promoting books to the national and international community. The contest is sponsored by American Book Fest, which focuses on mainstream, independent, and self-published books. http://www.americanbookfest.com/2021bestbookawards.html

11. Reader Views Annual Literary Awards were established to honor writers who self-publish or who were published by small presses or independent publishers. http://readerviews.com/literaryawards/

12. Writer’s Digest Self-Published Book Awards. Whether you’re a professional writer, a part-time freelancer or a self-starting student, here’s your chance to enter the only self-published competition exclusively for self-published books. One winning entry will receive $8,000 with nine first-place winners who’ll receive $1,000 each. Early Bird deadline is April 1, 2021. https://www.writersdigest.com/writers-digest-competitions/self-published-book-awards

13. Readers’ Favorite Awards receives submissions from independent authors, small publishers, and publishing giants like HarperCollins and Simon & Schuster, with contestants that range from the first-time, self-published author to New York Times best-selling authors. https://readersfavorite.com/book-reviews.htm

14. Romance Writer of America promotes the interests of career-focused romance writers by sponsoring awards that acknowledge excellence in the romance genre. RWA sponsors: “The RITA” for published romance fiction novels and “The Golden Heart” for unpublished romance fiction manuscripts. https://www.rwa.org/Online/Awards/Online/Awards/Awards.aspx?hkey=36720e5f-ac35-40e6-8311-22d3816567ad

15. Rubery Book Award is the longest established book award based in the UK for independent and self-published books. “The key to our success is having a keen eye for quality from distinguished and reputable judges.” First prize is $1,500 and the winning book will be read by a top literary agent. http://www.ruberybookaward.com/

16. The Eric Hoffer Award for independent books recognizes excellence in publishing with a $2,500 grand prize and various category honors and press type distinctions. To enter, a book must be from an academic press, small press or self-published author. http://www.hofferaward.com/

17. Next Generation Indie Book Awards. Thousands of dollars in prize money. Finalists and Winners receive a list in the Next Generation Indie Book Catalog distributed to thousands of book buyers, media and others. Plus the top 70 books will be reviewed by a top New York Literary agent for possible representation. http://www.indiebookawards.com/awards.php

18. The International Book Awards (IBA) are specifically designed to be a promotional vehicle for authors and publishers to launch their careers, open global markets and compete with talented authors and publishers throughout the world. Winners get an extensive public relations campaign, social media promotion and more. http://www.internationalbookawards.com/

19. The Literary Classics Book Awards and Reviews were created to help authors gain recognition for their work and to help parents find the best in literature for children and young adults. http://www.clcawards.org

20. The Scotiabank Giller Prize. A $100,000 grand prize and $10K (CDN) to each of the finalists. To be eligible, a book must be a first-edition, full-length novel or short story collection, written by a Canadian citizen or permanent resident of Canada. The publisher must enter. Sorry, no self-published books. http://www.scotiabankgillerprize.ca/

21. The Feathered Quill Book Awards accept submissions from all size publishers and work very hard to honor and publicize the winners (there’s a link to a testimonial page on the awards page – read what past winners have to say). https://featheredquill.com/feathered-quill-book-awards/

22. Shelf Unbound Magazine’s Best Indie/Self-Published Book Competition honors more than 100 indie/self-published books. In addition to $1,500 in cash prizes, they’ll feature the winner, five finalists, and more than 100 “notable” books in the December/January issue of Shelf Unbound. Any independently published book in any genre in any publication year is eligible for entry. Entry fee is $100 per book. The competition also includes the Pete Delohery Award for Best Sports Book, open to fiction and non-fiction sports-related books. http://www.shelfmediagroup.com/pages/competition.html

23. Chanticleer International Book Awards — Grand prize winner receives $1,000 cash plus other awards. More than $30,000 cash and prizes awarded each year. 15 genres including the CYGNUS for SciFiction, M&M for Mystery & Mayhem, Somerset for Literary, etc.  http://www.ChanticleerReviews.com  Several of their winners have received major publishing deals (6 figures) and two have had their works optioned for film.

24. The Royal Dragonfly (all genres) and Purple Dragonfly (children’s books) Book Awards are prestigious national book contests recognizing exceptional authors for excellence in writing and a Story Monsters Approved! (children’s books) must inspire, inform, teach or entertain, and adhere to rigorous standards of excellence. https://www.dragonflybookawards.com

25. The Independent Author Network IAN Book of the Year Awards, an international contest open to all authors with 35 fiction and non-fiction categories. Winners are eligible to receive a share of cash prizes exceeding $6,000 USD. An Outstanding Book (category winner) will be awarded in each category with recognition of Finalists. Six outstanding titles will be named the Books of the Year. Winning books will be shared at the IAN Facebook page with over 120,000 fans and 575,000 followers at twitter. http://www.independentauthornetwork.com/book-of-the-year.html

26. The Chautauqua Prize for authors is $7,500 plus travel and expense for a short summer residency. Full-length books of fiction and narrative/literary nonfiction are eligible. Self-published books are not eligible. In general, cookbooks, self-help books (including inspirational literature), reference books, picture books, graphic novels, or children’s books are not eligible. http://chq.org/general-information

27. Mom’s Choice Awards® is recognized in over 55 countries around the world for setting the benchmark of excellence in family-friendly media, products and services. If you have a children’s book or family friendly book then this is a terrific award to pursue. https://www.momschoiceawards.com

28. Book Excellence Awards – With over $30,000 in grand prizes in media and marketing services, the Book Excellence Awards has helped honorees increase their book sales, garner attention from film producers, receive distribution in book stores and increase their visibility and media attention. https://www.bookexcellenceawards.com

29. The Page Turner Awards – Their prizes promise the winning authors career-changing opportunities. Fiction authors could win a publishing deal or win an audiobook production, non-fiction authors could win a writing mentorship with a business mentoring expert or get their non-fiction manuscript seen by publishers who are actively looking for work to publish. https://pageturnerawards.com/

If You Don’t Have Time to Do All This... A great option for authors to maximize their success in the world of book awards is an automation service called Book Award Pro https://bit.ly/BookAwardPro Their smart matching technology pinpoints the best award opportunities for your book and delivers actionable results. This service automates it all for you: researching thousands of awards, continuously targeting your perfect matches, and professionally submitting your book for awards. Book Award Pro creates a windfall of fresh promotional opportunities for your book – every single month. Check them out at https://bit.ly/BookAwardPro 

Author Kelly K. Lavender read this very article about the value of book awards and said this. “I followed Scott’s advice. It worked! To my complete surprise, Beautiful Evil Winter earned a bouquet of book awards, including a highly coveted Eric Hoffer Award and a Readers’ Favorite award. For those that don’t know, the high-profile Readers’ Favorite competition attracts celebrities and New York Times Best-Selling authors. Thanks, Scott for penning that piece! What a game-changer!”

The Bottom Line: Book awards do matter. Enter a few and become an “award-winning author.” As Hockey great Wayne Gretzky said, “You Can’t Score Unless You Shoot!” Get to it and let me know how it goes. If you know of another book award I should check out, please send me the details.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist