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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Authors – Want to Create a Pen Name? Here’s How to Do It

Authors - Want to Create a Pen Name? Here's How to Do It

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.

By: Scott Lorenz
Westwind Book Marketing

Do you need a pen name? A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names. Here’s why pen names have been and continue to be widely used: Many authors believe that their name can affect how their audience sees them and even affect their book sales.

One of the most famous pen names, of course, was Samuel Clemens who wrote under the name Mark Twain. Another well-known one is Lewis Carroll, which was used by Alice in Wonderland’s author, Charles Dodgdon. He gained a considerable reputation as a mathematician and didn’t want to create confusion by writing fiction under his real name.

In 1992, Putnam Publishers asked Nora Roberts to come up with a second pen name because they could not keep up with the prolific writer’s romance novels let alone the genre of romance suspense novels she wanted to write. So she took the initials J.D. from sons Jason and Dan and shortened Roberts to Robb. She has also written under the pen names Jill March and Sarah Hardesty.

New York Times Best Selling author Nora Roberts is a pen name used by Eleanor Marie Robertson. Nora Roberts’ name has regularly appeared on the New York Times Best Seller List since 1999. Since her first best seller in 1991, Nora’s books have spent 1,045 weeks on the Best Seller List. Believe it or not, that’s equivalent to 20 consecutive years of weekly bestsellers.

In 1992, Putnam Publishers asked Nora Roberts to come up with a second pen name because they could not keep up with the prolific writer’s romance novels let alone the new genre of romance suspense novels she wanted to write. So, she took the initials J.D. from sons Jason and Dan and shortened Roberts to Robb. She also has written under the pen names Jill March and Sara Hardesty.

Whether you call it a pen name, pseudonym, non de plume, alias or AKA, you are creating a new persona that’ll need care and feeding!  Scott Lorenz, Book Publicist

One of my book marketing clients served as a Navy Seal in the Iraq War and then returned to write a book about his war experiences.  To protect his personal safety and maintain security for his family, he used the pen name Chuck Bravedy.  The author was concerned that extremists living in America would be offended and angered by his controversial book and come after him or his family.

The fact that Chuck Bravedy was not listed as a Navy Seal caused The Pentagon to call me. They explained they wanted to keep phonies from impersonating military officials. I gladly connected them both!

Another client was a former CIA station chief. He was concerned about the impact a pen name would have on promoting his book. After discussing the pros and cons he decided to use his real name. (The CIA has to clear any books written by former high-level staff to make sure they do not reveal secrets).

I’ve represented two Medical Doctors who both wrote serious erotica. Neither wanted their hospitals to know about their ‘other’ life so they both chose pen names and donned disguises for their headshots.

From a marketing standpoint if your real-life identity is associated with a business and you want the book to promote your business, or vice versa, then no need for a pen name. But if you have success, and don’t want that success threatened by pursuing an avocation of writing, then a pen name would be in order. Pen names may create marketing challenges, most of which can be overcome, and so the marketing implications need to be examined before publishing.

Since the publishers of JK Rowling, the author of Harry Potter, were unsure if the preteen boys that she was targeting would accept wizard stories that were written by a woman, they encouraged her to use her initials instead of her real name, which is Joanne Rowling. The “K’ in JK came from her grandmother’s name Kathleen and she’s been known as JK Rowling ever since.

Known as one of the most famous comic book writers in the world, Stan Lee’s real name is Stanley Martin Lieber. He initially decided to publish under Stan Lee because he thought he would eventually transition to more serious work and wanted to use his real name when and if that time came. Once he realized that he was destined to stay a comic book writer, he legally changed his name to Stan Lee.

If you’ve ever read the popular children’s series, A Series of Unfortunate Events and All the Wrong Questions, you probably know that the author is Lemony Snicket. Believe it or not, his real name is Daniel Handler. He decided to go with Lemony Snicket because he wanted to anonymously contact right-wing organizations. Handler first came up with the Lemony Snicket pen name while doing research for his first novel, The Basic Eight. He needed to contact right-wing organizations for the book, but he didn’t want to give them his real name. So, he called himself “Lemony Snicket,” and the moniker stuck.

Reasons for using a pen name include:

  • To avoid embarrassment
  • For personal safety or security
  • If you write under more than one genre
  • If your name is hard to pronounce or spell
  • If your name is not marketable
  • If your name conflicts with the name of another author
  • To hide gender (a male writing in the predominantly female genre)
  • To avoid confusing readers if you are well known in another field.

Reasons to use your real name:

If you want to hide from the public and from people you work with or worked with, etc., then a pen name is fine. But, if it’s not important, why bother? So, my vote is to use your own name. Here are just a few points to ponder.

  • If you are not trying to hide from anyone.
  • To brand yourself and promote your name for speaking gigs or consulting assignments.
  • If you are planning to write a series of books.
  • So people can find your published works.
  • Your face behind your name builds trust and confidence with readers.

Here’s some interesting information I’ve obtained from librarians and employees at bookstores. Is there a popular author whose work is similar to yours?  Why not select a pen name beginning with the same letter as that author’s name? Since most books are filed by genre and then the author’s last name, selecting a pen name with the same letter puts you in close proximity to their books.

Someone searching for that author could ‘stumble’ upon your book and decide to take a look. Radio stations have done it for years by selecting their location on the ‘dial’ nearby other highly rated stations so they could benefit from the proximity of that popular station. Crafty? Perhaps but do you want to sell books or not?

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and it’s fun to see what they come up with.

1. https://chucklehound.com/generator/

2. https://businessnameguide.com/

3. https://www.dotomator.com/

4. https://naming.net/

5. https://www.shopify.com/tools/business-name-generator

6. https://namestation.com/

7. https://www.businessnamegenerator.net/

8. https://businessnamegenerator.com/

9. https://www.netsubstance.com/

10. https://looka.com/business-name-generator/

11. https://namelix.com/

12. https://www.wix.com/tools/business-name-generator

13. https://logo.com/business-name-generator

14. https://www.oberlo.com/tools/business-name-generator

15. https://blog.reedsy.com/pen-name-generator/

16. https://www.name-generator.org.uk/pen-name/

17. https://www.dcode.fr/pseudonym-generator

18. https://www.invaluable.com/blog/pen-name-generator/

19. https://www.namegenerator.biz/pseudonym-generator.php

20. https://bookbird.io/tools/pen-name-generator/

21. https://www.fakenamegenerator.com/

22. https://www.fantasynamegenerators.com/victorian-names.php

23. https://www.namegeneratorfun.com/cool

24. https://www.seventhsanctum.com/generate.php?Genname=evilnamer

25. https://rumandmonkey.com/widgets/toys/namegen/12465#.XG11qegzbIU

26. https://www.namegenerator.co/fantasy/pen-name-generator

27. https://www.namesnerd.com/people/pen-name-generator/

28. https://www.goodreads.com/blog/show/1172-the-ultimate-romance-pen-name-generator

29. https://domainwheel.com/pen-name-generator/

30. https://bookraid.com/ai/pen-name-generator

31. https://www.duplichecker.com/name-generator.php

32. https://anytexteditor.com/pen-name-generator

33. https://www.behindthename.com/

34. https://www.fantasynamegen.com/

35. https://www.orrt.org/literary/names.php

36. https://thestoryshack.com/tools/pen-name-generator/

37. https://coda.io/@hales/fake-name-generator

38. https://www.selfpublishingtitans.com/tools/Pen-Name-Generator

39. https://www.brandroot.com/business-name-generator

40. https://randomnamegenerators.com/various-name-generators/pen-name-generator/

41. https://www.renderforest.com/business-name-generator

The Bottom Line: A Pen Name is an author’s useful tool for the right reasons.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


My Favorite Movies About Authors Every Author Should See

My Favorite Movies About Authors Every Author Should See

By Scott Lorenz
Westwind Communications

Whether you’re a new or seasoned author, you could always learn something from other authors. You can visit author websites. Or you may watch certain movies. There are a number of movies about authors that are sure to teach you a thing or two and maybe even inspire you.

Here’s a list of my favorite movies about authors that I believe every author should see.

1. My Salinger Year

(https://www.imdb.com/title/tt2222052/)

My Salinger Year

My Salinger Year tells a story of an aspiring writer named Joanna who becomes an assistant to J.D. Salinger’s literary agent. When she’s put in charge of responding to fan mail, she abandons the agency’s form letter and writes her own responses. I love that it highlights her journey to find her own voice and use it.

2. Genius

(https://www.imdb.com/title/tt1703957/)

Genius Movie

Genius revolves around Maxwell Perkins, a renowned editor who develops a friendship with an author named Thomas Wolfe while he works on his manuscripts. I think this is a great movie as it shows that while every writer has their own challenges, an editor can come in and help them deliver a stellar manuscript.

3. Colette

(https://www.imdb.com/title/tt5437928/)

Colette

Colette is based on a French novelist named Sidonie-Gabrielle Colette. I was inspired by her creativity throughout the movie. When she couldn’t earn money from Claudine books because they were published under her ex-husband’s pen name, she got creative and performed at music halls in France to support herself.

4. Julie & Julia

(https://www.imdb.com/title/tt1135503/)

Julie & Julia

Julie & Julia features two main characters: Julia Child, a world-renowned chef, author, and teacher as well as Julie Powell, Julia Child’s fan and struggling writer. Julie started a blog that didn’t receive any views. Despite this, she kept it up and eventually began to attract visitors who turned into loyal readers. I think her consistency is a great lesson for all writers.

5. Adaption

(https://www.imdb.com/title/tt0268126/)

Adaption

Adaption is about Charlie Kaufman who is hired to adapt “The Orchid Thief,” Susan Orlean’s non-fiction book for the screen. It includes his struggle with writer’s block, which I’m sure we can all relate to and learn from.

6. Midnight in Paris

(https://www.imdb.com/title/tt1605783/)

Midnight in Paris

In Midnight in Paris, a Hollywood writer named Gil Pender attempts to write his first novel while on vacation in Paris with his family. In Paris, he meets other writers, painters, and musicians who he learns many lessons from, reinforcing the importance of networking.

7. Finding Forrester

(https://www.imdb.com/title/tt0181536/) Finding Forrester

Finding Forrester tells a story of Jamal Wallace, an inner-city teenager who befriends William Forrester, an author who helps him grow as a writer. I am all about new writers connecting with more experienced writers that are willing to mentor them.

8. Almost Famous

(https://www.imdb.com/title/tt0181875/)

Almost Famous

In Almost Famous, 15-year-old William Miller lands his dream gig of writing a story for Rolling Stone magazine. His determination to write the story and get it published no matter what an inspiration to other writers is, especially those who are young and new. Drive and ambition can take you far.

9. The Diving Bell and the Butterfly

(https://www.imdb.com/title/tt0401383/)

The Diving Bell and the Butterfly

The Diving Bell and the Butterfly revolves around a journalist who suffers from a severe stroke and gets diagnosed with locked-in syndrome. Despite his struggles, he uses his imagination to succeed.

10. Miss Potter

(https://www.imdb.com/title/tt0482546/)

Miss Potter

Miss Potter is based on Beatrix Potter, a 20th-century author and creator of Peter Rabbit. She goes against her parents’ desire for her to get married and writes about animals she’s loved since she was little. She struggles to find a publisher, but a small firm takes her work and turns her into a literacy star. This movie shows it only takes one to take your writing career to the next level.

11. The Ghost Writer

(https://www.imdb.com/title/tt1139328/) The Ghost Writer

Ewan McGregor, a talented ghostwriter is hired to write memoirs of former British Prime Minister Adam Lang. The plot twists and he discover secrets that put his life in jeopardy. You’ll love this film’s suspense and realize that no matter who you are, things can happen when you least expect them.

The Bottom Line: Writers are a special breed of humans. The creative minds depicted on film underscore one common theme, and that is to keep going and never give up!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Here’s How to do a GREAT Media Interview

TV and Radio Interview Tips for Authors

Remember, an Interview is a Conversation, not a Monologue or a SPEECH!

By Scott Lorenz
Westwind Book Marketing

Before scheduling authors for media interviews one of the most important things I convey is that an interview is a conversation… NOT a Speech.

I was interviewed recently by Vanessa Denha Garmo on WJR in Detroit about my own book called Book Title Generator. We discussed the importance of a good title that is memorable. Because when you’re driving down the freeway and you catch an interview with an author you want to remember the title so you can buy it!

Off air, Vanessa confessed that she had a 14-minute interview with a guest on her show which airs on Ave Maria Radio. “He engaged in one my biggest pet peeves. He shared all his information in the first questions asked. He was informative but longwinded,” said Garmo.

She said that she managed to get in just two questions during the entire interview and ended having to cut him off. “I despise interrupting a guest in mid-sentence, but we ran out of time. This is not the first time this has happened. When I sense someone is answering more than the question, I let them know how much time there is left in the interview,” said Garmo.

One rule to follow is that if the answer to a question takes you two minutes to answer, you have spoken too long. Garmo conducts media training sessions with clients, and coaches them to answer the question and move on. Remember, give the interviewer an opportunity to ask more questions. It’s the host’s show, not yours.

As a book publicist, we supply the media with suggested questions to guide the interview and to assist them in case they’ve not had time to read the book. When being interviewed on the radio, TV or for a podcast, we make those questions concise, informative and to the point. With print reporters, you have more leeway but when you are on broadcast interview, you have a specific amount of time to talk, and the host will cut you off if you are verbose.

Also, keep in mind that an interview is an audition for a repeat visit, or another show produced by the host or producer. One of my favorite talk show hosts first brings my clients on for a podcast and if she likes them she’ll bring them back for a TV interview. They won’t want to bring you back on if you ramble or take up the entire interview segment answering one question. The interview is a conversation, not a monologue.

Garmo says the best way to avoid this issue is to prepare ahead of time. Anticipate the questions that could be asked… in case they don’t use your own questions.

Then practice answering the questions. You could even record yourself answering the questions and watch your time. Find out ahead how long the interview will be and prepare for the exact points you want to get across. Part of managing a message is managing the time you take answering a question.

Here are Vanessa Denha Garmo’s basic strategies when being interviewed on LIVE TV, Radio or a Podcast.

  1. Manage the time by knowing how much time you have for a LIVE interview.
  2. Prepare your points ahead of time.
  3. If you are truly an expert, you will know the subject well. Share what you know.
  4. Be specific and to the point.
  5. Share stories that are brief and relevant.
  6. Be genuine and authentic by being yourself.
  7. Always Speak the TRUTH!

I like to remind my clients that an interview is a conversation many people are listening to and requires ‘give and take’ during the process.

The Bottom Line: Remember, an interview is a conversation, not a monologue or a SPEECH! Get media training. Don’t wing it!

If you would like to get professional media training with Communications Strategist, Vanessa Denha Garmo please visit her website: https://epiphanyccc.com/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


National Publicity Summit – Should You Go?

National Publicity Summit New York

By Scott Lorenz
Westwind Communications

As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.

So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”

Forget about it. It’s not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.

I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link: http://bit.ly/Big-Time-PR

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Title Your Book

How to Title Your Book By Scott Lorenz

By Scott Lorenz
Westwind Communications

Some authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.

Book Title GeneratorI was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and the care authors should take in the creation of their own book title.

As the author of Book Title Generator: A Proven System in Naming Your Book and as a book publicist I can attest to the importance of naming your book properly.

A bad title gets panned by the public and a forgettable title is, well, forgotten!

The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.

“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.

I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.

Watch the entire interview at https://bit.ly/ScottLorenz_Book_Publicist_EntrepreneurTV

 

Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.

If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.

Here’s what authors and top Amazon reviewers say about Book Title Generator:

“Bottom line: this is a compilation of clever ideas from a highly-experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars

“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars

“This is an indispensable, first rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars

“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars

“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.” —Iris, Amazon reviewer, 5 Stars

The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net

Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

The Bottom Line: Take your time and use my proven system in naming your book!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!