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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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SCOTT LORENZ

How an Author’s Consultant Can Cinch Your Book Deal

Meet an authors consultant

As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander.

Debra Englander

Debra Englander

Debby has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects.

Debby’s editorial service is unique. She’ll listen to your book concept and then advise you on next steps. She’ll tell you whether the idea is sound and likely to interest large publishers. If so, she will help you craft the perfect query letter to a literary agent or occasionally, directly to a publisher. Englander, who has ghost written countless successful query letters for clients, stresses that first impressions are everything and that there are a few common mistakes aspiring writers that impact their prospects. “A query letter is an art form in itself,” says Englander.

She adds, “I spend a lot of time talking with authors, agents and editors. I’m really a matchmaker, between authors, agents and publishers. Sometimes, I’ll tell someone to self-publish if the book needs to get to market quickly. On occasion, I will tell someone the book needs more work before it can be submitted. I give practical advice based on many years in the book business. I don’t want authors, especially first-timers, wasting time, money and effort and ending up disappointed.”

As a book marketing specialist who deals daily with the media, I learned a long time ago that a common mistake in crafting media pitch letters is making them too long. We live in the Twitter world of 140 characters or less. This has trained people to be impatient and critical of long winded introductions. The same is true of query letters to an agent. A query letter should be no more than half a page. You have to know exactly what agents want to hear, what they’re looking for. Tell them only that and end the letter right there! Keep it short, keep it sweet and you’ll be one step closer to landing an agent.

Agents are in the business of selling books. They’re not our best friends, they’re not our therapists, and they’re not our life coaches.  The best agents focus on what they do best which is generating enough excitement on a book and sell it for as high a price as possible. When you get paid, they get paid. End of story.

That’s why I like the concept of an “author matchmaker” because he or she can put the best possible spin on your book with an irresistible query letter to get an agent to pay attention. You know how to write – the author coach knows how to sell your book.

Alternatively, if you are a do-it-yourselfer then check out my article “How to Land a Literary Agent” on my blog: www.Book-Publicist.com
The bottom line: Why reinvent the wheel? Sign up with a book consultant like Debby Englander by dropping her a note at: writereditord@gmail.com

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

About Debra Englander

Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts. https://www.linkedin.com/in/DebraEnglander

 

Authors: Want Publishing Help? Get a Book Shepherd!

Authors: Want Publishing Help? Get a Book Shepherd!

You can keep ‘Paying Tuition’ in the form of mistakes or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!

By Scott Lorenz
Westwind Communications

At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach), is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guide book and do it yourself or hire a personal guide with special knowledge to show you?

Debra Englander

Debra Englander

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including: reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: d_englander@yahoo.com and find out more at: https://www.linkedin.com/in/DebraEnglander

Marla Markman

Marla Markman

Marla Markman is an award-winning editor with over 30 years of experience creating and managing books. Marla is the owner of Markman Editorial Services, which provides publishing project management, guiding authors every step of the way with expert advice on everything from ghostwriting and outline development to editing, book design, printing, e-book conversion and audiobook production, to website development, listing the final product on Amazon, and more. Many of her client’s books have been Amazon bestsellers, adapted as university textbooks, featured in the Wall Street Journal and Publisher’s Weekly, and won prestigious indie publishing awards, like the Ben Franklin Awards.

“Self-publishing can be an overwhelming and confusing experience for the uninitiated,” says Marla. “I enjoy guiding authors through the self-publishing process.”  Marla developed and honed her expertise as managing editor of Entrepreneur magazine, one of the nation’s leading small-business publications. She launched its book division, where she acquired, developed, and edited numerous top-selling book series, including Start Your Own Business, which continues to be Entrepreneur’s No. 1 bestseller. Reach her at: https://www.marlamarkman.com/

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at https://www.mikeballonline.com/

“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course.  To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to https://www.bethbarany.com/

Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.”  For more information about Gabriella Gafni, visit https://www.gmghostwriting.com/

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.”

Miller believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook.

He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top-shelf in my book. Contact Thomas Miller at https://www.ghostwriterr.com/

Marie White Publisher Book Shepherd

Marie White, Author, Book Shepherd and Publisher

For some authors an Author Assistant may be the way to go.  Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant. She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors. She has worked with more than 50 authors across multiple genres. For more information, visit http://www.myauthorconcierge.com/

“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such as audio or ebook, to no ‘look inside’ feature online. They are frustrated and alone in the process.” If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at:  www.ZamizPress.com

Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs.  https://michaelrayking.com

Rik Feeny Florida Writers Assn Book Coach Magnetic Speak

Rik Feeney – Book Coach

Rik Feeney is a Book Coach and Publishing Consultant. He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group. Rik’s passion is helping authors effectively and successfully publish their books. Contact Rik for a free consultation. http://www.rikfeeney.com/

The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!

Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.

Zip Code/Country, Name, Email, Website
06001 Brian Jud brianjud@bookmarketing.com; http://www.bookmarketingworks.com/
68137 Lisa Pelto info@conciergemarketing.com; https://www.conciergemarketing.com/
80015 Judith Briles, PhD judith@thebookshepherd.com; https://thebookshepherd.com/
89509 Jacqueline Simonds jcsimonds@beaglebay.com; https://beaglebay.com/duinogear/
90212 Joseph Coleman info@bookshep.com; https://www.bookshep.com/
92111 Lindee Rochelle LinDee@PenchantForPenning.com https://www.penchantforpenning.com/
92653 Sharon Goldinger pplspeak@att.net; www.detailsplease.com/peoplespeak
94304 John Eggen John@MissionMarketingMentors.com; https://missionmarketingmentors.com/
94801 Peter Beren peterberen@aol.com; https://peterberen.com/
95437 Cynthia Frank info@cypresshouse.com; https://www.cypresshouse.com/
95476 Simon Warwick-Smith warwick@vom.com; https://warwickassociates.net/
22206 Gabriella Gafni — gabriellawrites@gmail.com; https://www.gmghostwriting.com/
81611 Thomas Miller Thomas@ghostwriterr.com; https://www.ghostwriterr.com/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

How Book Shepherds Can Help Authors

How Book Shepherds Can Help Authors

By Scott Lorenz
Westwind Communications

I recommend authors look into hiring a book shepherd for a current or upcoming writing and publishing project. A book shepherd is someone whose expertise in books and publishing will help you throughout the entire book process. From cover art, editing, dealing with Amazon to locating a printer, a book shepherd will assist you from start to finish.

I am a proponent of using a book shepherd because there are so many things to know about in the book publishing process and so much is swiftly changing its extremely difficult to keep up with it all. It takes a person with experience to guide you along the way and that’s what a book shepherd does. Hiring a guide is a concept that’s been working for humankind for thousands of years. If you were going to a foreign land and wanted to see and do as much as you could would you read a guide book or hire someone to show you? Consider yourself fortunate if you can afford a book shepherd as it is well worth the money spent.

Dan Poynter recently compiled a comprehensive list of book shepherds. At the top of his list is Shel Horowitz who explains his role: “Basically, I walk unpublished writers through the process of becoming well-published authors. I start by helping them determine if they should publish traditionally, self-publish, or subsidy publish–and then help them complete all the steps for their choice, then work with them on the marketing as the book nears completion.” frugalmarketing.com

Tanya Hall is a unique book shepherd in that she works for a national publisher/distributor. “So instead of working in a vacuum without any up-to-the-minute feedback on trends, pitches, etc like most book shepherds operate, I have the luxury of a sales force and team of experts behind me to guide the direction I give to my clients. Most of our clients “in development” go through an editorial project development phase, followed by any number of services ranging from design to printing to (if accepted for publication/distribution by our review committee) distribution and marketing.” For more information, visit her website greenleafbookgroup.com.

Bobbie Christmas explains that her book shepherding style is rooted in an editing background. “After twenty years of editing magazines, newspapers, and corporate communications, I opened Zebra Communications in 1992 and specialized in editing books. As self-publishing grew and became an excellent way for consultants and other entrepreneurs to promote themselves and their businesses, I heard horror stories about otherwise intelligent people who made terrible decisions that cost them money and time and in the end often embarrassed them, rather than helping them get their books out to the public. I realized my clients needed more than editorial services, so I added book shepherding to my offerings.” Bobbie’s website is www.zebraeditor.com.

Mike Ball, award winning syndicated columnist and author of three books, offers unique assistance to new authors from his position on the front lines of the publishing wars. “Hey, it can be complicated, time consuming and downright confusing,” says Ball. “I just helped out an elderly author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’ why I am happy to assist for a reasonable hourly fee.” Find Mike at writeittight.com or call him at 313-405-7664.

Simon Warwick-Smith of www.warwickassociates.net says, “We are a one-stop shop, from cover and interior design to physical printing, and eBooks, to sales, marketing and publicity. Been in business for 20 years with a long list of satisfied clients”

Rita Mills says, “I don’t much care for the term ‘book shepherd’ as I feel what I do is more like herding cats than docile sheep. People come to me with either an idea or a manuscript and I project manage the process and assign a freelancer for an ala carte service as needed. Some just come to me with a manuscript that needs editing so they can take it to a traditional publisher, and some want me to take on the whole project from manuscript to marketing. I work with 30+ freelancers (some of whom I have worked with over 20 years) who do all kinds of editing, design, PR, marketing, indexing, ghostwriting, grant writing, etc.

I know my people’s skill set and can assign the individual with the specific genre/skills needed. For instance, someone who might be good at editing a nonfiction title might not be good with a fiction title or a children’s book. I also specialize in children’s picture books and I have portfolios on upwards of 300 illustrators. I have packaged roughly 450 titles since my years as the managing editor of an academic press at the University of Houston. I left there in 1997 to start my company, The Book Connection. My projects have ranged from back-of-the-room sales to high-end coffee table books. I am also a print broker, and print worldwide depending upon the need and goals involved in a project” For further information on Rita and her services, please visit her website bookconnectiononline.com.

“One of the biggest challenges in writing, publishing and marketing a book is to know what to do when, and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process, whether it’s brainstorming sessions to overcome writers block for writing a novel, figuring out how to publish their helpful nonfiction book, or getting support and gaining ease with social media marketing for their mystery novel. A big advocate for self-publishing, she works with her authors to help them write, publish and market the book through the channels that makes the most sense for their overall goals, timing and budget, including traditional publishing. Beth believes that authors have more choices than ever to create a tailored book for their audiences and that it’s an exciting time to be an author entrepreneur. To find more about Beth Barany, and to sign up for a complimentary 30-minute session, go to bethbarany.com.

Linda F. Radke of Five Star Publications explains, “At Five Star Publications we have specialized in producing and marketing books since 1985. Our talented staff of editors, writers, illustrators, graphic designers, and publicity specialists is available to help with every aspect of publishing and promoting your book. Utilizing a network of experts in every aspect of publishing and publicity, Five Star Publications works closely with you every step of the way. Call us as soon as you start writing your book or at any point during the process of producing and promoting your book. We provide all the services, guidance, and ongoing support you need to successfully master every aspect of the publishing process. Once you contact us, we’ll be pleased to provide a proposal tailored to your specific project. Since every project is different in scope and needs, your time frames and costs will be handled on an individual basis.”

The Bottom Line: If you can afford to spend a few hundred to a few thousand dollars on a book shepherd, I highly suggest you do so as it will help save your sanity! There are so many exciting changes in the book publishing business it’s practically impossible to keep up with them all. The book shepherd will help you through the entire process or just a piece of the process where you need it. Check out this audio interview about book shepherds I did with Clark Covington at this link,

Be sure to check out Dan Poynter’s list of book shepherds below and get in touch with the book shepherd of your choice.

Zip Code/Country, Name, Email, Website

01035 Shel Horowitz shel@PrincipledProfit.com; www.frugalmarketing.com

06001 Brian Jud brianjud@bookmarketing.com; www.bookmarketingworks.com

07930 Barbara Kimmel barbara@nextdecade.com; www.nextdecade.com

20191 Sam Horn Sam@SamHorn.com; www.SamHorn.com

22314 Mike Vezo mvezo@mac.com; www.HelpUPublish.com

30188 Bobbie Christmas bobbie@zebraeditor.com; www.zebraeditor.com

45701 Janice Phelps authors@janicephelps.com; www.janicephelps.com

68137 Lisa Pelto lisa@conciergemarketing.com; www.conciergemarketing.com

77041 Rita Mills rita.mills@comcast.net; www.bookconnectiononline.com

78704 Tanya Hall tanya@greenleafbookgroup.com; www.greenleafbookgroup.com

80015 Judith Briles, PhD judith@briles.com; www.TheBookShepherd.com

85226 Linda Radke info@FiveStarPublications.com; www.FiveStarPublications.com

87505 Ellen Kleiner blessingwy@aol.com; www.blessingway.com

89509 Jacqueline Simonds jcsimonds@beaglebay.com; www.beaglebay.com

90212 Ellen Reid bookshep@mac.com; www.bookshep.com

90245 Jan King jan@janbking.com; www.janbking.com

91304 Alan Gadney info@onebookpro.com; www.onebookpro.com

92111 Lindee Rochelle Lindee@LRochelle.com www.penchantforpenning.com

92653 Sharon Goldinger pplspeak@att.net; www.detailsplease.com/peoplespeak

93103 Gail Kearns Gail@topressandbeyond.com; www.topressandbeyond.com

94304 John Eggen John@MissionMarketingMentors.com; www.missionmarketingmentors.com

94801 Peter Beren peterberen@aol.com; www.peterberen.com

95437 Cynthia Frank cynthia@cypresshouse.com; www.cypresshouse.com

95476 Simon Warwick-Smith Bunyip@vom.com; www.warwickassociates.net

Canada Barbara Florio Graham BFG@SimonTeakettle.com; www.SimonTeakettle.com

Canada Serena Williamson Andrew Ph.D info@bookcoachpress.com; www.bookcoachpress.com

Malaysia Shum F.P. shumfp@pd.jaring.my; www.authorpreneur.asia

New Zealand/Australia Maria Carlton maria@marukibooks.com; www.marukibooks.com

Singapore Patrick Ang patrick.anglh@yahoo.com.sg

South Africa Val Waldeck vwaldeck@telkomsa.net; www.valwaldeck.com

UK Mindy Gibbins-Klein mindy@bookmidwife.com; www.bookmidwife.com

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net