Book Publicity Who Needs It? 127 Reasons to Go Get It!

By Scott Lorenz  Westwind Communications

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

Authors will often wonder what book publicity is all about and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.

Book Publicity who Needs it 7-19

  1. An agent will ‘discover’ your book and offer to represent you.
  2. Publicity is Free. Advertising costs money.
  3. Your book marketing will spark ideas for new offerings.
  4. You’ll get good (WOM) word of mouth advertising.
  5. You’ll become the go-to author the media seeks out.
  6. You’ll get new business because of all the publicity.
  7. You’ll create positive energy generating more good book ideas while book marketing
  8. Book publicity success will lead to loyal employees.
  9. You’ll be a more driven, optimistic, and secure author.
  10. Other authors will be blown away by your book publicity.
  11. Book publicity will pay off because you’ll be able to work less.
  12. Your book will inspire you to create another product or service.
  13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’
  14. Readers will become loyal to you and demand you write more!
  15. Demand for your services allow you to raise your prices.
  16. Third party media endorsements will result in new business, speaking engagements.
  17. Media stories about you will help your website show up first on internet searches.
  18. Celebrities will be reaching out to you to learn more about your book.
  19. Those who previously never paid attention to your book want to be your friend.
  20. Random strangers come up to you and remember you as an author they saw on TV.
  21. Your Amazon.com orders will skyrocket.
  22. Your book publicity will help you create a name for yourself in politics.
  23. New found ‘fans’ will ask you for your autograph.
  24. Your book promotion will turn into sales.
  25. The online ads for your books will lead to sales and consulting deals.
  26. You’ll get more inquiries for your business or practice.
  27. Your book marketing will spread across the Internet
  28. Your employees will be proud of working with you.
  29. Legislation that you initiate or inspire gets enacted.
  30. When the economy gets tough, your book will keep you thriving.
  31. You’ll be invited to prestigious events
  32. Customers will gladly buy your book.
  33. Book buyers will ask for your book in stores.
  34. You can charge a higher price for your books
  35. Since people are pre-sold about you and your book they’re predisposed to work with you.
  36. Book publicity is more credible and therefore more believable than a paid ad.
  37. Media outlets will reach out and offer your book more free publicity.
  38. You may have the opportunity to write a syndicated column about your book
  39. You may get paid keynote speaking engagements.
  40. Book deals will come to you.
  41. Your book will be purchased by a major company for promotional purposes
  42. Your compensation as an author will grow over time.
  43. Book publicity will help you become well-known in your specialty.
  44. You’ll get your own TV or Radio show.
  45. Those who were skeptical about your book now own it.
  46. Big-name media outlets will feature your book.
  47. You’ll make $$$ speaking about your book.
  48. Your book publicity will help you brand yourself.
  49. Major magazines will feature you and your book on their front covers.
  50. Your book will become so popular that it’ll be time for you to host a radio show.
  51. Framed articles about you and your book will decorate your office
  52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.
  53. Well-known personalities will endorse YOU!
  54. Your book promotion will pay off because you’ll buy your dream home.
  55. Your writing techniques will be taught at schools globally.
  56. Your book will create a business big enough to franchise.
  57. People will be inspired and positively impacted by your book.
  58. Significant mistakes will be prevented thanks to your work as an author.
  59. Issues you discuss during your book publicity will be taken seriously.
  60. Those who appreciate you and your book want to be in your company.
  61. Lots of money will come your way when you act as a celebrity endorser.
  62. You’ll make money when ideas from you book are licensed.
  63. Book groupies will follow all of your public appearances.
  64. You’ll be flooded with bulk book orders by organizations who love what your book.
  65. Your message becomes part of the lexicon of the language.
  66. Major stores will want to sell your book to their customers.
  67. You’ll get discounts from those who are interested in a business opportunity.
  68. Promoting your books to international markets will be possible.
  69. Your book promotion will motivate others to pursue their dreams.
  70. The cause outlined in your book will receive grant money from foundations
  71. Your family will admire your achievements and be inspired by your success
  72. Your children will be inspired by your success.
  73. Your closest friends will proudly brag about your book
  74. Book promotion will be more fun than you think!
  75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.
  76. Your book publicity success will inspire you to take better care of yourself
  77. Others will view you as an author and expert.
  78. You’ll have an edge over your competitors
  79. Your customers will see your book solidifying a positive image.
  80. Investing opportunities will come to you from venture capital companies.
  81. Your success as an author will attract experts to help you.
  82. People will take your advice to heart.
  83. Your love life will improve as a result of the fame your book publicity has brought you.
  84. Your name will be in the databases of TV & Radio producers and journalists.
  85. Your book publicity will earn you various awards and nominations.
  86. Your legacy will be as a successful author.
  87. Other authors will covet your level of success.
  88. Your book will be at the front and center at indie and big box bookstores.
  89. A commencement speech at your alma mater will be offered to you.
  90. Those who once looked down upon you as an author will now see you everywhere.
  91. Other people will become passionate about the cause your book revolves around.
  92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.
  93. You’ll make more memories with your loved ones.
  94. You’ll be a media darling and will be recommended as a “Great Interview.”
  95. Your book publicity will connect you to people you would’ve never crossed paths with.
  96. Your success as an author will give you more faith in yourself.
  97. Your book publicity will lead you to earn an honorary doctorate degree.
  98. Your debts will disappear thanks to the great results of your book marketing.
  99. You’ll be outlived by the legacy you leave as one of the greatest authors.
  100. You’ll get a ‘command’ performance by the President of The United States.
  101. An early and wealthy retirement will be your option.
  102. Words you invent for your book become household terms.
  103. Your success as an author will allow you to achieve even more than you ever thought.
  104. Your book could be turned into a movie.
  105. You could get a deal to collaborate on a new book with a well-known author.
  106. Your book will win awards at major book festivals.
  107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.
  108. Your book will be required reading at universities worldwide.
  109. People will buy your book to send to their Congressman.
  110. A book award will be named after you and your book.
  111. Your book will attract a global audience.
  112. Young children will look up to your success as an author.
  113. Aspiring authors will consider you their role model.
  114. Traveling the world and marketing a book will become your reality.
  115. Millions of people will follow you on Twitter.
  116. Cruise ships will be calling you talk about your book.
  117. The dream life of fame and fortune will now be yours.
  118. Once you’re famous and don’t need it, Banks will want to loan you money.
  119. A TV producer will want to collaborate on a new series on your book.
  120. Your side of the story will be told to the public thus helping your lawsuit.
  121. The U.S. Senate will ask you to testify about issues in your book.
  122. New laws will be passed as a result of your book.
  123. Book publicity is like a drug, the more you get the more you’ll want.
  124. Your book publicist will work for free… (Ok that’s not happening!)
  125. Marketing a book will become second nature to you.
  126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.
  127. The more book publicity you get the more publicity YOU’LL GET!

The Bottom Line:  Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

 

Authors: Is it Time to Do a TEDx Talk?

By Scott Lorenz

Westwind Communications

A TEDx talk is another arrow in the quiver for authors to propel their book… or to get a book deal.
Scott Lorenz, Book Publicist

Learn about how a TEDx Talk can help you make it big as an author.Ted Talks for Authors

Technology, Entertainment, and Design or TED is a nonprofit organization dedicated to spreading ideas in the form of short yet powerful talks. Since its inception in 1984, its talks have covered a plethora of topics such as science, art, business, global issues, and education.

TEDx is a program of self-organized events that brings people together to enjoy a TED-like experience. To sign up for and give a TEDx talk, you must obtain a TED license that states you have agreed to adhere to certain guidelines like no selling, religious proselytizing, or speaking about politics.

While TED talks take a global approach to a topic and must be hosted by experts, TEDx talks focus on a local community and can be organized by just about anyone. Believe it or not, there are many authors that have given TEDx talks and landed book deals as a result.

For example, Celeste Headlee spoke at TEDxCreativeCoast on “10 Ways to Have a Better Conversation.” Her talk was viewed more than 14 million times and she was eventually contacted by an agent who helped her publish her book, “We Need to Talk: How to Have Conversations That Matter.”

In addition, Mac Barnett, award-winning author of children’s books like “I Love You Like a Pig” and “Places to Be” spoke at TEDxSonomaCounty on “Why a Good Book is a Secret Door.”

If you’re interested in taking your career and book to the next level, getting involved in a TEDx talk may be a great idea. Here are 17 TEDx talks around the country that you can apply to as an author.

  1. TEDxWilmington: http://www.tedxwilmington.com
  2. TEDxPortland: https://www.tedxportland.com/
  3. TEDxBoulder: https://tedxboulder.com/
  4. TEDxMidAtlantic: https://tedxmidatlantic.com/
  5. TEDxMileHigh: https://www.tedxmilehigh.com/
  6. TEDxSan Antonio: http://tedxsanantonio.com/
  7. TEDxFargo: http://tedxsanantonio.com/
  8. TEDxCharlottesville: http://tedxcharlottesville.com/
  9. TEDxUCLA: https://tedx.ucla.edu/
  10. TEDxOshkosh: https://www.tedxoshkosh.com/
  11. TEDxNashville: http://www.tedxnashville.com/
  12. TEDxManhattanBeach: http://tedxmanhattanbeach.com/
  13. TEDxJacksonHole: http://www.tedxjacksonhole.org/
  14. TEDxRapidCity: https://www.tedxrapidcity.com/
  15. TEDxDetroit: http://www.tedxdetroit.com/tedx-in-michigan/
  16. TEDxSonomaCounty: https://www.tedxsonomacounty.com/
  17. TEDxCreativeCoast: https://www.ted.com/tedx/events/14007

Want a global list of TEDx events? Check out this interactive world map of TEDx talks:

https://www.ted.com/tedx/events

If you do decide to participate in a TEDx talk, it’s important to listen and watch various talks so that you can get a feel for what they are like and what the audience expects to see. “TEDx presentations are an art form,” says Jess Todtfeld former TV producer for NBC, ABC and FOX-TV. “You have to deliver on the theme of the event and speak without notes. I help authors and experts fine-tune their talks to fit the TEDx style so they can crush the talk,” says Todtfeld.

Contact Jess at: https://www.successinmedia.com/ted-talk-training/

Also, when speaking in a TEDx talk, focus on one idea worth spreading, create a hook that grabs the audience’s attention and sparks their curiosity, and make sure you are clear and conversational. In addition, keep in mind that some TEDx talks require video applications or in-person auditions.

The Bottom Line:  A TEDx talk can be a great opportunity to get yourself noticed as an author. It may be just what you need to land the book deal you’ve always wanted.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How Authors Can Get Speaking Gigs

Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.

By Scott Lorenz

Westwind Communications

How Authors Get Speaking Gigs

Being a book publicist, I am often asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, more so sometimes than selling books, but generally, it’s the book that creates the demand so there is a symbiotic relationship. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.

I’ve compiled a list of people and companies in this business that authors can engage with, who represent potential speakers. For many of these entities their client is the company or organization looking for a speaker and not you.  They want a good fit and someone who’ll deliver a terrific speech.

Here’s the list:

All American Speakers https://www.allamericanspeakers.com/category/Authors

All American Speakers assists meeting professionals, event producers, corporate groups, universities, nonprofits and associations in booking speakers and entertainment. The database “houses booking information on everyone on the speaker circuit, regardless of their agency/bureau affiliation.”

 American Program Bureau http://www.apbspeakers.com/literature-speakers

American Program Bureau books renowned literature speakers, including best-selling authors, historians and poets. The website has easy-to-browse categories and sub-topics to easily find speakers for any conference.

Charli Jane Speaker Club   https://charlijanespeakers.lpages.co/cj-members/

Charli Jane actively seeks speaking opportunities and lists them on their members-only website. Charli Jane’s service is different from a speaker bureaus in that YOU reach out to the people looking for a speaker. They charge a nominal monthly fee but they also do the heavy lifting by compiling a list of 200+ speaking opportunities a month. Then you reach out to the best prospects. If it’s a good fit you get booked.

Christian Speakers Services http://www.christianspeakersservices.com/about.html

The organization serves event planners and ministry leaders. Everyone on the speaker roster has been vetted. You must complete an application to be represented by the organization.

ExpertClick  http://www.ExpertClick.com  Many speakers and authors turn to Expert Click to send news releases and to expand their online platform. Their proprietary news release distribution service pushes out ten ways including via Google News. Authors can get found based on 30+ key words that meeting planners are searching. They pull the author’s blog on an RSS feed and syndicate them into the press rooms, thereby getting more exposure, distribution of content and ‘Google Juice. According to CEO Mitch Davis, “We have 150+ speakers and authors who use us including Patricia Fripp, Alan Weiss and Jeffrey Gitomer.  We were featured in Tim Ferris’s book Four Hour Work Week, and PRWEEK called us ‘a dating service of PR,’ The New York Times called us ‘dial-an-expert.’ I use it and recommend it. When you join at this discount link you can save $100: www.ExpertClick.com/Discount/Scott_Lorenz

 Espeakers   https://www.eSpeakers.com/

The eSpeakers Marketplace brings the world’s greatest speakers together in one place and makes it easy for buyers to filter by topic, price range, and availability. Their platform takes the hassle out of booking and scheduling for both meeting planners and speakers.  They offer a cloud based, multiuser calendar suite; (they’re sort of like the Airbnb for speakers). They also connect speakers to over 50+ speaker directories saving hours of tedious administrative duties. It’s no wonder they are the preferred choice for many top speakers.

 GigSalad https://www.gigsalad.com/

A service that books entertainment and speakers for parties, productions and events of all kinds. This platform books10,000+ performers and presenters across the U.S. and Canada. The website’s search tool allows potential clients to view authors, categorized by genre and location.

HarperCollins Speakers Bureau http://www.harpercollinsspeakersbureau.com/

The HarperCollins Speakers Bureau is only accessible to authors published by HarperCollins, Thomas Nelson and Zondervan. It works with corporations, universities, schools, associations, libraries, clubs, hospitals, foundations, and other professional groups and societies in the U.S. and around the world.

 Harry Walker Agency http://www.harrywalker.com/

The Harry Walker Agency works with thousands of meeting planners in need of speakers. The agency belongs to the International Association of Speakers Bureaus (IASB) and has largest breadth and highest caliber of speakers in the world.

International Association of Speakers Bureaus (IASB) http://www.iasbweb.org/

IASB is the only trade association that exclusively represents speakers bureaus and agencies. Meeting professionals that request assistance in locating a speaker are referred to the Bureau Directory on the IASB website. IASB encourages meeting professionals to seek out member bureaus when searching for speakers.

Lyceum Agency http://www.lyceumagency.com/  

The Lyceum Agency represents authors and academics for speeches, lectures and readings on a variety on subjects. Access to an impressive list of speakers is available on the website.

Nancy Vogl Speakers Bureau http://www.nancyvoglspeakers.com/

A “boutique bureau” that books professional speakers in leadership, diversity and sales, futurists, health and wellness professionals and those sending a message of hope and inspiration. It’s located in Traverse City, Michigan.

National Speakers Association (NSA) http://www.nsaspeaker.org/

NSA has a network of 3,400+ speakers and has the tools, techniques and professional connections to help you share your message effectively. Whether you speak at their annual conference, chapter meetings or other events, NSA is eager to help you grow your business.

 National Speakers Bureau http://www.NationalSpeakers.com National Speakers Bureau has achieved over 40 years of success! Clients are primarily corporations and business associations. Speakers are searchable on their website according to topic and fee. **Only a small fraction of received speaker inquiries result in a correct fit.

Professional Convention Management Association (PCMA) http://www.pcma.org/

Professional Convention Management Association calls itself “the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry.” PCMA has more than 6,500 members and 50,000 customers.

redBrick Agency http://redbrickagency.com/applause/

The redBrick Agency works with corporations, conventions, arts and lecture venues, libraries, performing arts centers, schools, colleges and universities. The agency represents authors and all kinds of speakers.

Speakers’ Spotlight http://www.speakers.ca/

Speakers’ Spotlight has arranged more than 20,000 speaking engagements in over 30 countries. The agency finds speakers for leading corporations, associations, government agencies, colleges and universities, school boards, health care organizations and charities.

Steven Barclay Agency http://www.barclayagency.com/

The Steven Barclay Agency serves colleges, universities, schools, performing arts centers, corporations, associations, and for private events.

TED https://www.ted.com/

Collectively, TED speakers have won every major prize awarded for excellence, including the Nobel, Pritzker, Pulitzer, Oscar, Grammy, Emmy, Tony and MacArthur “genius” grant. TED also seeks out emerging artists, scientists and thinkers, introducing them to the TED community.

To speak at TED: https://www.ted.com/about/conferences/speaking-at-ted

TEDx https://www.ted.com/about/programs-initiatives/tedx-program

A TEDx event is a local gathering where live TED-like talks and videos previously recorded at TED conferences are shared with the community. TEDx events are fully planned and coordinated independently, on a community-by-community basis.

The GUILD Agency http://www.theguildagency.com/

A full-service international Speakers Bureau, Literary Agency, Social Impact Consultancy, and Smart-Content Media Firm. The organization has assisted with thousands of events and works with many speakers not listed on their website.

The Tuesday Agency http://tuesdayagency.com/about

The Tuesday Agency is a full-service lecture agency representing elite authors, journalists, historians, artists and scholars. Based in Iowa City, “The Tuesday Agency is dedicated to the literary arts and to thoughtful dialogue.”

Thumbtack https://www.thumbtack.com/

This platform’s motto is “From house painting to personal training, we bring you the right pros for every project on your list.” Although presentations are more obscure than other professional services offered, this platform does book motivational speakers. Special attention: Lifestyle coaches and authors sending a positive message.

“If authors want to get speaking gigs they need to figure out where the leads are and have an easy system for following up on them,” says Jess Todtfeld, creator of  EndlessSpeakerLeads.com, a guide to finding and connecting with events and those who book them.

Endless Speaker Leads http://www.EndlessSpeakerLeads.com

Jess Todtfeld author of Media Secrets: A Media Training Crash Course, has curated some of the biggest resources for speakers into one place.  Using online videos, Todtfeld explains how to find conferences and the contacts who are the decision makers. Todtfeld suggests authors and experts add speaking as a profit center to help drive more book sales and drive more business.  Says Todtfeld, “If you can get more leads, you can make more connections and get more offers to have you as a speaker.”

SPEAKERHUB  https://speakerhub.com/

Believes in the power of live presentations and personal connections, which is why they created SpeakerHub. They are not a speaker agency but the fastest-growing community of professional, independent, or amateur public speakers and trainers who’d like to be found by companies, event organizers and schools. They welcome anyone with expertise in any field who is open to speaking at conferences, events or schools as a paid or pro bono presenter.

The Bottom Line:  Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist