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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How to Get Your Book Into Libraries

By Scott Lorenz
Westwind Communications

“The library marketplace is made up of almost 120,000 locations and is divided into many segments. In addition to the more than 16,500 public libraries and their branches, there are medical libraries, hospital libraries, military libraries, niche libraries, and more,” explained Brian Jud,  Executive Director of APSS, formerly SPAN and founder of Bookselling University.

So what does this mean for you? A prime opportunity for you as an author to expand your reach, build your brand, and sell more books. Here are some handy tips on how to get your books into libraries.

How to Get Your Book Into Libraries

1. Do Your Research – Think like a Librarian!

Check out the websites of various public libraries to find out what you need to do to get your book into circulation. You may also call or visit them and speak to the head librarians or the departments that relate to your specific book genre.

2. Explore WorldCat

With WorldCat, you can search your community libraries as well as other local and national libraries to browse their collections. This can give you an idea of what types of books a certain library may want.

3. Be Friendly and Enthusiastic

Whether you consult the libraries in-person, via phone, or email, be polite. Also, show some excitement so that they see your passion for your work and remember you when it comes time to select new books.

4. Design a Sell Sheet

At its core, a sell sheet is a one-page advertisement of your book. Make sure it includes its title, cover, publisher, a brief description, ISBNs, available formats, and pricing. Don’t forget a blurb about why it may appeal to library patrons and mention if your book is already in a library too. Librarians like to see they are in good company.

“Sell what the content in your book does for the readers—what are the benefits to them,” said Jud. He explained that people don’t actually care about your book. Retailers display them to increase profits. Media hosts want a good show. Librarians want to support their patrons. As long as you appeal to the right motive, you’ll sell more books.

5. Organize an Author Reading or Book Signing

If you offer to organize an event like an author reading or book signing, everyone will win. You’ll boost your exposure while the library will get free programming. If you go this route, you’ll need to promote your event to ensure a good turnout.

6. Get Reviews

Great book reviews can speak volumes about your book and you as an author. Before you try to get your book into libraries, ensure you have them. Librarians want to see that others admire your book before they take the plunge and circulate it. A published review in a journal like Library Journal, Publisher’s Weekly, or Midwest Book Review can help establish credibility as well.

7. Get Involved in the Library Community

The reality is that many libraries like to fill their shelves with books that are popular, even on a local level. That’s why it’s wise to get out in your community and participate in local events and speaking engagements. Join local organizations, volunteer, and take any TV or radio opportunity that comes your way. Also, make sure you have a stellar social media presence.

8. Attend the ALA Annual Conference

The American Library Association hosts an annual library conference. If you’re serious about getting your book into libraries, it may be worthwhile to attend and mingle librarians. The 2021 conference will be held virtually this year on June 21-23. On Twitter follow @ALALibriary to keep up with daily posts and opportunities.

9. Check Out Writer’s Digest Advice

Writer’s Digest asked four Indie authors for their tips on how to get books into libraries. You don’t have to be an Indie author to take advantage of them. Be sure to check out this article before you get started.

10. Buy a Book

Self Publisher’s Toolkit is a helpful book that serves as a two-in-one resource that shows you how to self publish a book and then market it to Libraries. The author says “Libraries are a $30+ billion segment often overlooked by self publishers.”  https://www.eseinc1.com/product-page

11. Use a Service

Don’t be afraid to use a service to help you get your book into libraries. Here are several to consider.

  • LibraryBub: LibraryBub is a service that introduces the top small press and indie books to librarians. You can apply for a featured deal in it’s weekly email and reach over 10,000 librarians every week. ( I use them and its affordable and effective)
  • Baker & Taylor: Baker & Taylor has been around for over 180 years and distributes books to public libraries and schools. Contact Baker & Taylor to find out how they can assist you.
  • Ingram Content Group: An online self-publishing company, Ingram Content Group can allow you to print and distribute your book to libraries. Call or email them for more information.
  • Buy a Library Database: Curated by a fellow author, Eric Simmons compiled a database of Libraries you can contact directly. Over 100 authors and publishing houses are using the Library Contacts Database to get their books into Libraries.  Simmons’ tool, which has enabled him to get his titles into over 130 Libraries worldwide, is the best deal in publishing! Just BUY IT!

The Bottom Line: Once you get into one library, you’ll find it much easier to get into others. When your book is in several libraries, you’ll build trust among readers, increase exposure, and ultimately sell more copies.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Top Book Fairs and Festivals for Authors 2021

By Scott Lorenz

Westwind Book Marketing

Top Book Fairs and Festivals for Authors 2021

Top Book Fairs and Festivals for Authors 2021

With COVID-19 restrictions lifting across the country, it may be time to check out some Book Fairs and Festivals. After writing diligently for weeks and months on end it’s time to get invigorated! Nothing does the job like meeting people who love books and write books. Check out this list of book festivals and fairs that authors can attend for 2021. Some are VIRTUAL and some are in-person events and some are a little of both. Many are still deciding what they are doing as things change in the coming months.

In any case, these events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel slot or speaking gig you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

For more upcoming book events check out C-SPAN2 at: https://www.BookTV.org  and click on the Book Fairs tab.  For more information about book events and book marketing visit   https://www.Book-Marketing-Expert.com.

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2021 as of the date of this publishing:

1. The RBMS Booksellers’ Showcase, June 8-10, 2021, Virtual. The RBMS Booksellers’ Showcase features a variety of exhibitors and products like original art and illustration and manuscripts. https://rbms2021.us2.pathable.com/showcase

2. American Library Association Annual Conference, June 23-29 2021, Virtual. Some 25,000 experts in the market who will help you advance your career. https://2021.alaannual.org/

3. International Christian Retail Show (ICRS) June 25-June 28, 2021, Atlanta, GA. CBA’s International Christian Retail Show Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. https://www.Marketingchristianbooks.com

4. Harlem Book Festival, July 2021 Harlem. This festival is visited by over 30,000 readers the third week of every July and viewed by millions on C-Span https://www.harlembookfair.com

5. Printers Row Lit Fest, September 11-12, 2021, Chicago. A large book fair attended by more than 150,000 book lovers. https://printersrowlitfest.org

6. The Bookmarks Festival of Books & Authors, September 25, 2021, Virtual and Winston-Salem, North Carolina. Bookmarks connects people and books through its annual festival, which has been around for over 17 years. https://www.bookmarksnc.org/festival

7. The South Dakota Festival of Books, September 30-October 3, 2021 in Brookings and Sioux Falls, South Dakota. It brings together about 4,000 attendees and more than 50 noteworthy authors, scholars, and publishers.  https://sdhumanities.org/festival-of-books/

8. The Brooklyn Book Festival, September 26- October 4, 2021, Brooklyn, NY. This festival’s mission is to “celebrate published literature and nurture a literary cultural community.” https://www.brooklynbookfestival.org

9. The Seattle Antiquarian Book Fair, October 9-10, 2021, Seattle, WA. The Seattle Antiquarian Book Fair boasts exhibitors from the U.S., Canada, and Europe. https://www.seattlebookfair.com

10. The Southern Festival of Books, October 2021, Nashville, Tennessee. This festival connects readers and writers from Tennessee and beyond. https://www.visitmusiccity.com/visitors/thingstodo/southernfestivalofbooks

11. The Texas Book Festival, late October or early November 2021, Virtual or Austin, TX. This festival was founded in 1955 and features over 250 authors as well as over 100 exhibitors. https://www.texasbookfestival.org

12. The Baltimore Book Festival, dates TBD, Baltimore, MD. The Baltimore Book Festival offers storytellers, poetry readings, panel discussions, cooking demos, live music, and more.  https://www.baltimorebookfestival.com

13. Writers at Woody Point, 2021 dates TBD, Woody Point, Newfoundland. Travel to Canada and see what creativity and talent lies across the border. https://www.writersatwoodypoint.com

14. Decatur Book Festival, 2021 dates TBD, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. https://www.decaturbookfestival.com

The Bottom Line: Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book. Buy it at: www.booktitlegenerator.net/

How Authors Use Instagram to Sell Books

Find out how Instagram is helping authors increase visibility and earn more money.

By Scott Lorenz

Westwind Book Marketing

How Authors Use Instagram to Sell Books

How Authors Use Instagram to Sell Books

Instagram has over 1 billion users. So it’s no surprise that many authors are using the platform to sell their books. With an established Instagram account, they’re able to build strong relationships, drive interest, and boost sales.

If you’re an author who would like to use Instagram to your advantage, check out the Instagram accounts listed below. Follow them and engage as you like. They can give you a good idea of how authors are using the one of fastest growing social media platforms.

1. James Patterson (@jamespattersonbooks)

The New York Times bestselling author of The Kennedy Curse and The 20th Victim loves to repost pictures of children enjoying his books. His account is also full of giveaways, announcements about upcoming releases, and inspirational quotes he lives by.

2. Dan Brown (@authordanbrown)

Dan Brown posts about his virtual storytimes as well as photos of his life in New England and yellow lab, Winston. He also features occasional quotes from some of his top books like The Lost Symbol and The Da Vinci Code.

3. Janet Evonovich (@janetevanovich)

From the moment you look at Janet Evonovich’s Instagram, you’ll notice plenty of color. She fills her profile with bright and cheery photos of Hot Six, Twisted Twenty-Six and other recent books she wrote. There’s also a lot of details about book signings and new releases.

4. Malcolm Gladwell (@malcolmgladwell)

Malcolm Gladwell’s latest posts are all about his book Talking to Strangers. His Instagram is also packed with photos of him on Jimmy Kimmel Live, NPR Radio, Book Tube, and other places he’s been interviewed.

5. Jon Krakauer (@krakauernotwriting)

While Jon Krakauer’s posts of his political views, travels, and adventures are interesting, his catchy description is particularly noteworthy: “I write books for a living. Been toiling in the writing factory for more than 35 years. Not writing is way more fun.” Some of his most popular books include Embrace the Misery, Gates of the Arctic, and Living Under the Volcano.

6. Mitch Albom (@mitchalbom)

Mitch Albom, author of Finding Chika and The Next Person You Meet in Heaven is an avid user of the Instagram story feature. He posts short stories to promote his interviews, podcasts, and Say Detroit, a non-profit organization he started to support underprivileged people in Detroit.

7. Tony Robbins (@tonyrobbins)

Tony Robbins’ Instagram is nothing short of inspirational. It’s filled with powerful quotes by him and information about non-profits he believes in. He also scatters several funny memes throughout. Robbins wrote The New Money Masters and The Path.

8. Jay Shetty (@jayshetty)

On Jay Shetty’s Instagram, you’ll find sayings from his current and upcoming books like Think Like a Monk. Here’s one that really stands out: T.I.M.E Daily Routine: Thankfulness, Insight, Meditation, Exercise.

9. Joanna Gaines (@joannagaines)

Joanna Gaines, author of Magnolia Table and We are the Gardners uses her Instagram account to share lifestyle photos of her and her family. She keeps it pretty personal and makes it easy for followers to get a feel for the everyday happenings in her life.

10. Dashama Konah Gordon (@dashama)

Since Dashama is a “happiness expert” in addition to author of Journey to Joyful, her profile features positive quotes, pictures of her practicing yoga and meditating, and a story Q&A session where she answers her follower’s questions. She posts frequently new videos of various activities in the most incredible settings.

The Bottom Line: Use Instagram to grow and expand your audience.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz

Westwind Communications

Marketing Tips to Generate Buzz Around Your Book

Marketing Tips to Generate Buzz Around Your Book

In the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions, or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

Bottom Line: Use these book marketing tips to promote your work, but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

How to Look and Sound Good on ZOOM, SKYPE and FaceTime For Your Next TV Interview

By Scott Lorenz Westwind Communications

How to Look and Sound Good on ZOOM Interview

How to Look and Sound Good on ZOOM Interview

Ever notice how some people look great on a Zoom call? What’s their secret? In today’s era of COVID-19, media interviews that were once conducted in a TV studio are now performed on Zoom, Skype, or Facetime. This presents more opportunities for interviews because you don’t have to go to a studio but there are challenges as well. Are you ready for your up-close TV interview on ZOOM?

My personal Zoom experiences and discussions with several experts in this visual field have allowed me to come up with a quick list of tips to help you crush your next Zoom call. Without further ado, here they are:

Dress Appropriately

You don’t have to dress up as much as you usually do. However, your attire should not be down more than one level from what you typically wear in the office. If you normally wear a suit and tie, for example, opt for a nice blouse or button-up shirt.

Jess Todtfeld, former producer and media trainer also recommends you avoid white, black, and red, ensure your clothing is wrinkle-free, remove distracting jewelry, and dress as simply as possible. “TV viewers should focus on your face and what you say, not your clothes,” he says.

You are the face of your company, your school, your brand. If you normally wear makeup to work then you’ll need to wear it on a TV interview too.

Invest in Reliable Internet Connection

Chances are you’ve seen someone freeze on the screen during a Zoom session. To reduce the risk of this happening to you, a reliable internet connection is a must. If you’re in the middle of an interview and your connection freezes, a TV station will stop the interview and go to someone else. A hardline wired connection to your computer vs. WIFI can prevent this issue. In the event you must use WIFI, request that others in your home or office stay off it during your interview.

Be Mindful of Your Background

Your background during a Zoom call is important. Do your best to make it visually appealing. Add fresh flowers, a potted plant, a painting, or your book cover enlarged on an easel. Remember that people will be able to read book titles so there’s a good chance they’ll notice dust, dirty clothes, and other imperfections in the background. Don’t sit in front of horizontal blinds as this confuses the camera and may cause pixelation of the image. (vertical blinds are ok) Refrain from virtual backgrounds that come with ZOOM as they create distortion around your head and body. If you must use one due to a home office in a bedroom or hallway then buy a portable green screen so you can choose a beautiful virtual background that’s free from distortions. You’ll look professional and feel good too.

Do you have a ZOOM Room?

TV and radio studios have acoustically padded walls, ceilings and are carpeted. The sound is absorbed and is not ricocheting around giving that ‘hollow’ effect. If your ZOOM Room is like a racquetball court then you need a new location or to figure out how to deaden the sound bounce with carpet, acoustic tiles, etc. Wearing a lapel microphone helps too. This should be needless say but, keep dogs, kids, and the neighbor’s lawnmower out of sound range.

 Pay Attention to the Lighting

It’s essential that your face is well lit throughout the entire interview. If you’re in a dark room, use a circle light or lamp with a warm glow. Ideally, you’d be in a bright room with minimal windows. Excessive light may cause the camera lens to adjust when you don’t want it to. The cost is $50-100. I love mine and it’s really helpful on dark dreary days, late night or early morning interviews or when your spouse may need the living room light for reading!

Ensure the Camera is at ‘just a smidge below’ Eye Level

The camera should always be ‘just a smidge below’ eye level with you. Try your best to look at the camera instead of the screen at all times. Don’t let your eyes wander as this may cause others to believe you’re disinterested or disengaged in the interview. Put a little post-it note near the camera lens on your camera to remind you to ‘look at the camera’ not the screen.

If you are using the camera on an iPhone or other smartphone, place it on a tripod and be sure to turn off the notifications and the ringer or everyone on the call will hear them.

Use the Skype App

For best results when using SKYPE use the SKYPE App and not your browser. The reality is that the browser accessed version won’t run at optimal speeds and there’s a good chance your screen may freeze. Download the app on your phone or tablet and test it out in advance to make sure it works well.

Opt for Wireless or Wired Earbuds

Speakers on your computer are ok. But, if you want best results, get wireless or wired earbuds. They can enhance your sound quality and help you sound great on camera. If you use wireless earbuds, don’t forget to charge them completely before the interview.

Have a Glass of Water Handy

You can enjoy a number of benefits if you keep a glass of water by your side during your interview. Since talking a lot and being nervous can lead to dry mouth and throat, water can help you keep your vocal cords moist. It can also serve as a prop so if you’re asked a tricky question, you can take a sip of the water and give yourself some extra time to think of a good answer.

Don’t Forget Pen and Paper

With a pen and paper nearby, you’ll be able to jot down the reporter’s name, questions you may have, and anything that you’d like to remember after the interview. If you take notes on your computer, you’ll distract the interviewer so doing so the old-fashioned way is ideal.

Practice, Practice, Practice

Make sure you know how to work ZOOM, SKYPE, and Facetime and are comfortable with all of the options. Practice using all of these with friends and family. Don’t let your big interview on national TV be a flop because of some technical issue you could have avoided.

The Bottom Line: By following these tips, you can nail your virtual Zoom interview and meet your goals from the comfort of your own home or office.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net