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How TikTok Transformed a Self-Published Author into a BESTSELLER

TikTok Transformed a Self-Published Author into a BESTSELLER

By Scott Lorenz
Westwind Book Marketing

TikTok has become a major hot spot for influencing in a range of different fields. When it comes to the literary world, influencers use this digital platform to promote different books and authors in the TikTok community known as BookTok. Read more about BookTok and its benefits in an article I wrote here.

BookTok’s influence has been taken to the next level with “The Shadow Work Journal,” written by Keila Shaheen. This journal is a spiritual guide based on the concept of “the shadow self” by psychoanalyst Carl Jung. It is meant to help readers acknowledge and repair their deep-rooted emotional wounds. The debut, self-published book is now a bestseller thanks to TikTok. So how exactly did Shaheen rise to BookTok fame?

An Influencer’s Influence

TikTok influencer Kohn Glay (@girldadsos) played a critical part in the book’s success. Glay passionately promoted Shaheen’s work, telling his viewers that they needed Shaheen’s workbook to shepherd them in their spiritual journey. Glay’s viewers began to purchase Shaheen’s journal directly through TikTok Shop. According to The New York Times, “Shaheen went on to sell more than a million copies,” of which almost 700,000 were sold through TikTok Shop.

Targeting the Audience

Shaheen promotes shadow work on her TikTok profile with aura cleansing and sound healing, as well as leading viewers through some of the exercises in her journal. The escalation of Shaheen’s sales further proves a point that I made in my article on BookTok, which is that “many users, especially the younger generations, are drawn to organic promotions directly from their source rather than traditional advertising.” TikTok users want to see videos that are short and straight to the point.

If a video drags on baiting the audience for too long, they’ll lose interest and scroll. TikTok influencing is about catering to short attention spans, which is why influencers like Glay were so effective in their promotion of “The Shadow Work Journal,” diving right in at the beginning of his videos to get people hooked on the topic.

Not only was Glay strategic about his marketing, but his endorsement of Shaheen’s work is authentic and real. It is evident that he truly cares about his viewers discovering shadow work in order to better themselves, and this is what made his influence so impactful.

TikTok Sells

As stated in The New York Times, Shaheen has made history with TikTok “by fully harnessing its potential not just for marketing, but for direct sales.” Glay’s viewers were directly influenced by his videos on Shaheen’s work, which caused them to switch tabs and purchase it immediately through the app. This is a true testament to the ability TikTok has not only to market and promote, but to actually sell a book. With over 1 billion users, TikTok has the potential to not only reach a wide market, but its rapid and convincing format has proven to convert leads to meaningful sales.

Bending the Rules of Becoming a Bestseller

Shaheen signed with publisher Simon & Schuster after her book became a bestseller. She was able to reach this point solely because of the way the app launched her into success. Agent Albert Lee of United Talent Agency told The New York Times, “It breaks all the rules of what makes a best seller,” because the book was self-published by an unestablished author with no expansion beyond the United States. Shaheen is a prime example of the truly revolutionary things TikTok is doing for authors.

For advice on jumping on the TikTok train, check out David Alan Arnold’s Facebook Group called How to Grow on TikTok. He is the author of Help From Above as well as the Deadliest Catch helicopter cameraman, and he has 1.8 million followers on TikTok (@davidalanarnold). “I will show you the good and the bad,” Arnold says, “Let’s help each other grow.”

The Bottom Line: Start growing a profile on TikTok now! Use the app to your book’s advantage, and you could be the next author to go from debut to bestseller.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

How Jimmy Fallon Selects Books for The Tonight Show’s Book Club

How Jimmy Fallon Selects Books for The Tonight Show’s Book Club

By Scott Lorenz
Westwind Book Marketing

How can you get free promotion for your book? The answer is simple: have people connect over your book and talk about it. That’s why book clubs are such an effective tool for authors. Book club members go out and buy your book, read it, meet up to talk about it, and then recommend it to their friends. It’s good old fashioned ‘word-of-mouth’ marketing every book needs. You can learn about this approach to promoting your book in a more extensive article I wrote about it here: book clubs.

There’s one book club with a huge national following and it was started by Jimmy Fallon of the Tonight Show.

About the Fallon Book Club Segment

Jimmy Fallon hosts a book club segment where he and his viewers choose a book to read together. Jimmy starts by giving the audience their options. The choices range from debut novels to New York Times Best Sellers, with genres ranging from love stories to murder mysteries. In 2018 when Jimmy started the segment, it was called The Tonight Show “Summer Reads,” but in 2022 Jimmy coined the official “Fallon Book Club.”

Up until this year, Jimmy has picked out five or six books for his viewers to choose from, none of which he has previously read. To compile his list of competitors, Jimmy does research on each of his selections and their authors to ensure he chooses a mix of both established authors and those publishing for the first time. Jimmy has stuck strictly to fictional stories, and he tends to choose either love stories, psychological thrillers, or murder mystery stories as contestants.

As he stated, “Summertime you want the murder mystery, or you want the love and romance.” After Jimmy read the description of each, viewers could scan a QR code or visit the Fallon Book Club website to cast their vote on the story that most appealed to them.

FBC’s March Madness

This spring, Jimmy decided to switch things up. Instead of only doing a Summer Read, he put together a March Madness style bracket with 16 of his favorite finds. From the initial “Sweet 16,” the viewers voted to determine the “Elite Eight,” then the “Final Four,” followed by the “Terrific Two,” and finally the one winning book, which would be the Spring Read for the FBC. Jimmy’s original bracket was made up of 16 action-packed, thrilling mysteries.

The champion that has become the Spring Read is Nightwatching by Tracy Sierra, a debut novel. According to LateNighter News, there were about 1 million total voters involved in determining the winner, with each viewer allowed to vote up to 10 times on the Fallon Book Club website.

Winner Takes It All

The Fallon Book Club has helped debut authors become New York Times Best Sellers. Having your book selected by Jimmy Fallon could change the trajectory of your career as an author. Thanks to the publicity from the FBC, Nightwatching’s sales have made an outstanding increase. When Jimmy first introduced the novel as a contestant on the bracket, it was #20,143 on Amazon’s list of Best-Selling Books.

A couple days after the voters proclaimed it the winner, it jumped to #46, according to LateNighter News. Jimmy also announced that he would invite the author of the winning book onto the show, which will even further promote Sierra’s novel.

Bring A Social Life to Your Book

Today, people are using social media to connect in ways beyond the traditional gatherings. Connect with Jimmy and the FBC by following along on Facebook and Instagram @FallonBookClub and tagging him with mentions of your book.

Use the hashtag #FallonBookClub and ask friends and family to do the same. Doing this will help build community around your book.

Getting Fallon’s Attention

Multiple attempts to contact the show were futile, so they must want their selection method to remain a secret. It is likely a combination of publisher contacts, agents, and serendipity. The show’s mailing address is 30 Rockefeller Plaza, New York, New York.

Jimmy Fallon mainly looks for either love stories or mysteries for the Fallon Book Club. If this aligns with your books, you could be a contender for the segment!

The Bottom Line: A plug on The Tonight Show can be a life changing event. The opportunity is in your hands. Go for it!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

How Authors can use Artificial Intelligence (AI) in Book Marketing

How Authors can use Artificial Intelligence (AI) in Book Marketing

By Scott Lorenz
Westwind Book Marketing

As a book publicist, I am constantly looking for new and improved ways to help clients promote their books. Marketing is key when it comes to success—you can create a great book, but it will go nowhere if nobody knows about it. One new tool that is being used in book marketing is artificial intelligence (AI). AI is software that helps to carry out a task by collecting and applying data.

Many authors are already using a form of AI while writing. Features such as autocorrect and spellcheck utilize AI to search out grammar and spelling issues and offer corrections. With the more advanced generative AI, it can completely transform the style and tone of your work while keeping the content intact. I recently used AI on the first few pages of a client’s book, asking the program to rewrite it in a more dramatic style, and I was blown away by the finished product!

Beyond writing, AI can be used in many different ways during the publishing process. Here are some examples of ways AI can be used in book marketing.

1. Producing Copy

Using AI, authors can input key ideas and let the machines do the rest! What would take a human being hour to write up can be done in seconds. Sites such as The Associated Press have used AI for years to provide near-instant news, and in publishing, that speed can be used to get content out quickly, jump on the latest trends, and prepare for what comes next.

2. Find Target Audience

Many social media platforms utilize AI to provide personalized recommendations to each user. As stated in an article from FADEL, these recommendations are “a powerful tool for enhancing reader engagement, increasing content consumption, and fostering long-term loyalty.” For authors, AI can find those who will be interested in your book based on other content that they have engaged with.

3. Social Media Content Creation

Similar to producing copy, AI can be used to create social media posts based on popular trends. According to Forbes, this form of AI uses “text-to-image, image-to-video, image-to-image and other varieties of algorithms to create unique content like images, video, music and text.” For authors using social media to promote their books, AI will keep their content relevant and engaging.

4. Book Cover Creation

AI can also be used to create book covers. Given your genre and book content, it can make suggestions for potential covers based on similar or popular titles. Much like creating social media posts, some AI programs can even generate images for your cover. However, make sure to use programs that are not using stolen artwork to teach their AI!

5. Increased Accessibility

AI can also increase the accessibility of your book by generating text-to-speech, creating audiobook formats, translating to other languages, and much more. By offering more than one way to consume your content, more readers will be interested. Author C.S. Lakin recounts her experience of Amazon’s AI Audiobook feature: “Honestly, it took all of fifteen minutes, after I spent one minute choosing one of my titles, picking a voice, and publishing. Seriously! I have an entire 11 hours of audio listening for Time Sniffers, and it took Al all of ten minutes. The reading is pretty good—better than some narrators I paid to do my audiobooks.” Even better, this program is free!

6. Find Places and People for Promotion

You can ask AI chatbots for suggestions of places to promote your book based on your genre, target audience, or other factors. They can quickly locate influencers, websites, magazines, or bookstores that might be interested in promoting your book! Given how vast the internet is, it’s much simpler than trying to find them on your own. Plus, AI can find places that might not have ever crossed your mind.

7. Interview Practice

Not sure how to talk about your book? Ask AI chatbots to ask you questions about it. You can prepare answers for common questions before actual interviews. AI can also offer feedback on your answers, such as how to improve wording or what information you should add or remove.

8. Predictive Analysis

AI can be used to track trends and predict what will come next. What books will be popular? What advertising methods will be effective? What will catch people’s attention? What is going out of style? AI can study past and current trends to predict the answers to these questions. PublishersWeekly claims, “[AI] can do a great job with competitive analysis and can paint a compelling real-time picture of what’s happening in the market to the books that are siphoning off sales, and to opportunities missed.” Get ahead of the curve by preparing for the next big thing!

Reminder: Always double-check your AI-produced creations! You don’t want false or plagiarized information.

AI will continue to grow and expand, and authors should take advantage of it. It is cost-efficient, effective, and saves time. Some common AI programs for writers and publicists include ChatGPT, Bard, Jasper, CopyAI, Writesonic, Ocoya, Bing CoPilot, and DALL-E. However, this barely scratches the surface of the hundreds of programs available for every niche. Take time to explore and find what works for you!

If you’d like to see a step-by-step overview in using AI, check out an online video class by Jess Todtfeld, President of Success In Media, Inc, a leading business communication expert whose clients include the United Nations and Fortune 500 firms. ChatGPT to Supercharge Your Public Relations Media Training. Just watching the free previews will help you.

The Bottom Line: AI is a valuable tool when it comes to book marketing, as it is an effective and efficient way to expand your audience.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

How To Title a Book: 4 Key Tricks from Award-winning Book Publicist Scott Lorenz

How To Title a Book: 4 Key Tricks from Award-winning Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Communications

Book Title GeneratorThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have gathered the tips and tricks for titling books in my awarding-winning Book Title Generator, which outlines 4 key factors for naming your book:

1. Make it Memorable

You want your title to stick with potential readers, so make it stand out! Use words that evoke emotion, try out some literary devices such as alliteration or allusions, or capitalize off of the popularity of “clickbait,” aka dramatic or sensational phrases that encourage the reader to seek out further information. Ask yourself, “among the hundreds of thousands of books out there, how can my book title stand out?”

2. Make it Descriptive

What is your book about? The title is the first indicator for readers, so you want your title to reflect the plot of the book. A single-word title may have worked decades ago, but with how many books exist now, it can easily get lost. However, you want to avoid overly complicated or difficult-to-remember titles, so consider using a subtitle. On Amazon, you can put 200 characters in your title, so take advantage of it! Subtitles increase searchability and pique the interest of potential readers. Use the title and subtitle to explain the theme, the genre, a character, or another aspect of your book that makes it unique!

3. Tell them the Genre

Genre is very important when it comes to book marketing, as people will often be seeking out specific types of books, so make it clear from the start. Include a reference to the genre directly in your title or subtitle. For example, if your book is about the paranormal, include that in the subtitle. If your book is part of a series, include that. Reaching your target audience is key to a book’s success!

4. Use Keywords to Increase Searchability

Keywords are what people enter into a website when searching for a product. For most products, this is straightforward, i.e. search “car wax” for car wax. For books, however, keywords are more subjective. This is why descriptive titles are so important; you want to include words or phrases that accurately describe your book but are also common things that people would type into a search bar. Figuring out keywords can take some effort: try typing a similar title or genre into Amazon or Goodreads and see what comes up. Are the results comparable to your book? If not, you may need to rethink your title. Additionally, there is new technology that many writers use to help with keywords. Software such as Publisher Rocket can analyze data directly from Amazon and determine the profitability and competition for specific words or phrases.

These four points are just the starting point to developing a strong title but are easily the most important. Taking the time to develop a title using these tools is crucial to your book’s reach, profitability, and long-term performance. Don’t be afraid to change your book’s title if it will increase your chances of success! For more information, check out Book Title Generator, which offers even more details on these key points, as well as more tips and tricks, a plethora of real-life examples, and a list of resources for authors to use.

The Bottom Line: The title is the first thing readers are drawn to when looking at books, so make it descriptive, make it memorable, incorporate the genre, and utilize keywords to increase your success!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book  www.BookTitleGenerator.net

The Top Writers’ Conferences for 2024 by Book Publicist Scott Lorenz

The Top Writers' Conferences for 2024 by Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Communications

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2024:

February 5-15, 2024: 2024 Sierra Writers Conference (Rocklin, CA). The 2024 Sierra Writers Conference celebrates the 21st anniversary of Sierra College Press and Standing Guard, its landmark book of stories about Japanese internment during WWII. This year’s conference draws on the spirit of the Sierra College Press, its first publication, and the talent of a diverse group of speakers who will discuss and provide instruction on stories of social justice, the environment, and the craft of writing. https://sierrawritersconference.wordpress.com/

February 7-10, 2024: AWP Conference 2024 (Kansas City, MO). The AWP Conference & Bookfair is the annual destination for writers, teachers, students, editors, and publishers of contemporary creative writing. It includes thousands of attendees, hundreds of events and bookfair exhibitors, and four days of essential literary conversation and celebration. The AWP Conference & Bookfair has always been a place of connection, reunion, and joy, and we are excited to see the writing community come together again in Kansas City, Missouri in 2024. https://www.awpwriter.org/awp_conference/

February 15–18, 2024: 20th annual San Francisco Writers Conference (San Francisco, CA). The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community. https://www.sfwriters.org/

February 16-18, 2024: Southern California Writers Conference (San Diego, CA). Founded and run by professional writers the SCWC provides veteran and emerging talent with authoritative guidance to help distinguish those manuscripts that are ready for market consideration, having facilitated well over $4 million worth of first-time authors’ book and screen deals. https://writersconference.com/sd/

February 20-23, 2024: 29th Annual Writers at the Symposium by the Sea (San Diego, CA). Writer’s Symposium by the Sea is an annual event to inspire readers and writers alike, featuring evocative conversations with exemplary writers from various genres, backgrounds, and perspectives. During each interview, the audience is invited to actively listen in as writers share what inspires their writing and delve into the practices that propel their success. https://www.pointloma.edu/opportunities/writers-symposium-sea

February 29 – March 1, 2024: 27th ASU Writers Conference in Honor of Elmer Kelton (San Angelo, TX). The 2024 conference will commemorate the 27th Angelo State University Writers Conference in Honor of Elmer Kelton. Our two-day conference is one of the few in the state that requires no registration or attendance fees for presenters and guests. https://www.angelo.edu/departments/english-modern-languages/writers_conference.php

March 3-4, 2024: I Write Writing Conference (Denver, CO). Whether you are a Creator, Author, or Soon-to-Be, this conference was designed with you in mind. Giving you a 2-Day Experience for you to network with others in your field. Come Learn, Create, and Thrive with us! https://www.iwriteconference.com/

March 7-8, 2024: Write to Learn Conference (Columbia, MO). This year’s conference theme will be “The Kids ARE the Curriculum.” “I chose this theme because one of the best pieces of advice I ever got as a teacher was, “Don’t teach the curriculum; teach kids.” Sure, you have to teach some content—English, or Math, or History. But if you keep the focus on the biological units in front of you, everything works better.” – says Willy Wood, Write to Learn Conference Coordinator. https://web.cvent.com/event/91630d8b-50cf-496e-b6d4-72e6bba565c6/summary

March 8-9, 2024: 22nd Annual Rocky Mountain Legal Writing Conference (Las Vegas, NV). The Rocky Mountain Regional Legal Writing Conference began in 2000 at University of Arizona Law as the brainchild of Professor Suzanne Rabe (University of Arizona Law), Professor Judy Stinson (Sandra Day O’Connor College of Law at ASU) and Professor Terrill Pollman (William S. Boyd School of Law at UNLV). The three professors designed the conference as an informal exchange of teaching ideas among legal writing professors from schools in the loosely defined “Rocky Mountain” region, but it quickly grew into one of the largest and most popular regional legal writing conferences in the nation, drawing participants from across the nation and, indeed, across the globe. https://cal.lmu.edu/event/22nd_annual_rocky_mountain_legal_writing_conference

March 9, 2024: Bay to Ocean Writers Conference 2024 (Wye Mills, MD). Now celebrating its 26th year, the Bay to Ocean Writers Conference is a one-day event that has attracted more than 4,000 writers over its history. It is sponsored by the Eastern Shore Writers Association (ESWA), a non-profit organization of writers from across the Delmarva Peninsula. https://www.easternshorewriters.org/event-5501034

March 16, 2024: The 2024 Atlanta Writing Workshop (Atlanta, GA). The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/

March 20-23, 2024: Blue Lake Christian Writers Conference (Andalusia, AL). At Blue Lake Christian Writers Retreat, you’ll experience the benefits of a large writers’ conference, but on a more personal level. Whether you’re a beginning or experienced writer, interested in fiction or nonfiction, our faculty of seasoned professionals can teach you how to improve your writing skills, market your work, and get published. https://bluelakecwr.com/

March 20-22, 2024: 55th Annual UND Writers Conference (Grand Forks, ND). Founded in 1970 and held every year since, the UND Writers Conference is a three-day event featuring six to eight authors annually ranging from Gwendolyn Brooks and August Wilson to Tommy Orange and Colson Whitehead. The UND Writers Conference is committed to community outreach, engagement, and finding ways to increase audience access to literature. https://und.edu/writers-conference/index.html

March 21-23, 2024: Moravian Writers Conference (Bethlehem, PA). To celebrate the conference’s 10-year anniversary, this FREE conference (featuring in-person and live streamed events) will focus on different approaches for thinking about story and story sharing. https://www.moravian.edu/writersconference

March 22-24, 2024: Let’s Just Write! An Uncommon Writers Conference (Chicago, IL). Let’s Just Write! An Uncommon Writers Conference was named one of the best conferences in the U.S. by The Writer Magazine two years in a row! Two days, twenty-plus presenters, workshops, sessions, panels…and more. https://www.chicagowrites.org/conference

March 22-26, 2024: Vision Christian Writers Conference (Felton, CA). The Vision Christian Writing Conference is the response to the devastating news that Mt. Hermon was ceasing their legacy 50-year writing conference at the beginning of the pandemic. https://vcwconf.com/

April 3-7, 2024: Monterey Writers Retreat Conference (Pacific Grove, CA). Join us on the wondrously scenic and soothing Monterey Peninsula in Pacific Grove for the express purpose of working intimately with experienced author and agent professionals. Know that writers of every kind have journeyed for over a century to this location on the California west coast. They come in search of inspiration, individuality, purpose and vision, but more importantly, to share an understanding that art has preceded their arrival in the form of a brutally beautiful sea and windswept shore. https://montereywritersretreat.com/

April 6-7, 2024: South Asian Literary Association Annual Conference (Virtual). In the 2024 annual meeting of SALA, we take seriously the call for collective action, coalition building and solidarity between Black and South Asian peoples across the world in the aftermath of Black Lives Matter and new awareness about anti-Asian racism. https://southasianliteraryassociation.org/cfps/sala-conference-ethics-of-representation-forms-of-resistance-and-narratives-of-discomfort/

April 11-13, 2024: 21st Las Vegas Writers Conference (Las Vegas, NV). This year – and every year – the 21st Las Vegas Writers Conference is dedicated to helping writers of all genres improve their craft, sharpen their business skills, and network with publishing professionals. Held each spring, this year’s conference will draw virtual attendees from around the world. Pitch sessions with literary agents and editors are included in the price of registration. Writers will have the opportunity for one-on-one mentoring sessions with faculty members and other published authors. https://lasvegaswritersconference.com/

April 18-21, 2024: The 2024 Chanticleer Authors Conference (Bellingham, WA). What makes the Chanticleer Author Conferences so special? Most importantly, the attendees! You are what makes this conference so special. Learning from the experts – Learn from the Best! Learning from each other and Networking and making new friends and connections. https://www.chantireviews.com/chanticleer-conference/

April 19-20, 2024: American Christian Fiction Writers (ACFW)- Colorado Springs Chapter (Colorado Springs, CO). American Christian Fiction Writers, Colorado Springs Chapter, has offered an affordable conference experience for Christian writers annually since 2009. We invite you to join us at Glen Eyrie Castle in the foothills of Colorado Springs, Colorado, for an unforgettable weekend of teaching, fellowship and inspired writing, whether you are already an established author or just starting your journey to publication. https://acfwcosprings.net/

April 22-23, 2024, International Conference on Corpus Design, Compilation and Linguistics (Boston, MA). International Conference on Corpus Design, Compilation and Linguistics aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Corpus Design, Compilation and Linguistics. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered, and solutions adopted in the fields of Corpus Design, Compilation and Linguistics. https://waset.org/corpus-design-compilation-and-linguistics-conference-in-april-2024-in-boston

April 25-27, 2024: NWG Annual Conference (Omaha, NE). The Nebraska Writers Guild offers three days of consultations, critique boot camps, and shop talk seminars. Appointments with literary agents like Kristina Slater are first-come, first-served, and have no extra cost. This conference is perfect for writers who would rather focus on intimate group or pair discussions rather than large panels. Workshops are capped to allow for in-depth discussion and a focus on networking without small talk. https://nebraskawriters.org/news-events/annual-events/annual-conference.html

April 25-28, 2024: 31st Annual Pikes Peak Writers Conference (Colorado Springs, CO). Jazz up your Writing: The Roaring 20s comes to the Pikes Peak Writers Conference!
Pull out your flapper dresses, fedoras & channel your inner Gatsby. We’re going to Paris 1920 to learn from the best: Hemingway, Stein, Joyce, Beach, Eliot, the Fitzgeralds. https://conference.pikespeakwriters.org/

April 26–28, 2024: 7th Annual Sonoma Valley Authors Festival (Sonoma, CA). The Sonoma Valley Authors Festival Brings people together to hear authors from a variety of liter­ary genres and speakers who discuss advances being made in science, technology, and medicine. https://svauthorsfest.org/

April 27, 2024: Atlanta Self-Publishing Conference (Atlanta, GA). They offer the Atlanta Self-Publishing Conference annually for authors who are interested in self-publishing or who have self-published and want to get the most out of their publishing business. https://atlantawritersclub.org/aspc/

May 2-4, 2024: 2024 OWFI Writers Conference (Oklahoma City, OK). Founded in 1968, the Oklahoma Writers’ Federation, Inc. (OWFI) is a non‑profit federation of writers’ groups dedicated to promoting higher standards for the written word. We believe that the literary profession has come of age and merits a fair share of the critical acclaim so generously lavished on other worthwhile arts. OWFI shall seek to coordinate and encourage professional writing within and without its organization and promote the recognition of outstanding contributions to the written language. https://www.owfi.org/

May 3-4, 2024: Lakefly Writers Conference, (Oshkosh, WI). EVERYONE HAS A STORY! Come to the Oshkosh Premier Waterfront Hotel and Convention Center for a two-day conference. They offer workshops on the craft and business of writing designed to inspire and guide your creative journey. https://lakeflywriters.org/

May 3-4, 2024: Atlanta Writers Conference (Atlanta, GA). On Friday, May 3 and Saturday, May 4, 2024, the Atlanta Writers Club will present its 30th Atlanta Writers Conference, in-person at the Westin Atlanta Airport Hotel. We will now only offer a virtual option for critique and pitch meetings with the agents and editors, due to the ever-increasing expense of the audio-visual equipment and personnel involved and the ever-dwindling number of virtual participants. https://atlantawritersconference.com/

May 4, 2024: The 2024 Michigan Writing Workshop (Detroit, MI). At this writers’ conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/

May 4, 2024: The 2024 Washington Writers Conference (Rockville, MD). The Washington Independent Review of Books presents the 11th annual Washington Writers Conference, the DC area’s premier literary gathering! Visit www.wirobooks.com for complete conference information. https://www.zeffy.com/en-US/ticketing/f3500c50-8eb2-4071-9762-a5a73f256ad8

May 9-11, 2024: Storymakers Conference (Provo, UT). The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. The Storymakers conference features over a hundred classes geared toward aspiring and established writers alike, taught by some of the best presenters in the publishing industry. https://storymakersguild.org/storymakers-conference/

May 10-12, 2024: Muse and the Marketplace (Boston, MA). It will include goal setting, small cohorts of writer friends and those working in your genre, and 70 sessions given by excellent guest authors on the craft of the novel, memoir, poetry, and more, plus sessions on navigating the publishing world led by premiere literary agents, editors, publicists, and more. https://museandthemarketplace.com/muse-2024/

May 16-19, 2024: Looking Glass Rock Writers Conference (Brevard, NC). Exploring the theme “A Sense of Place,” small select groups of conference attendees experience working under the guidance of notable writers. Founded in 2016 as a partnership between the Transylvania County Library and Brevard College, the annual conference consists of writing workshops for select participants and public readings by the workshop leaders free to the community. https://www.lgrwc.org/

May 17-19, 2024: Technical Communication Summit (Minneapolis, MN). In 2024, STC is excited to offer a Summit experience that breaks the mold, providing more opportunities to network and learn from fellow practitioners, dive deeper into intensives on important topics, and keep up with the industry. This in-person event will provide knowledge-building, skill-building, and networking building every hour of the day to meet the ongoing educational needs of technical communication professionals. https://summit.stc.org/

May 18-21, 2024. Kachemak Bay Writers Conference (Homer, AK). The Kachemak Bay Writers’ Conference has been the place where writers from Alaska and beyond come together to create community and learn how to be better writers. https://writersconf.kpc.alaska.edu/

May 26-30, 2024, Blue Ridge Mountains Christian Writers Conference (Black Mountain, NC). The Blue Ridge Mountains Christian Writers Conference began nearly four decades ago as a spirit-filled environment where writers could move forward in their writing journey and publishing dreams. The legacy event is focused on God’s path for each writer, and the conference is dedicated to meeting professional and spiritual needs. https://www.blueridgeconference.com/blue-ridge-mountains-christian-writers-conference/

June 5-11, 2024: TWH MAINE “Mini MFA” Writers Conference (Boothbay Harbor, ME). Serious writers attend our program and go on to publish. There is no other writing program like it. The Writer’s Hotel Maine “Mini MFA” is a unique, hybrid, comprehensive writing program. Our programming includes our TWH two-editor pre-conference Team Reading and our conference, to be held IN-PERSON at the Spruce Point Inn Resort and Spa in Boothbay Harbor, Maine! https://thenewguard.submittable.com/submit/260397/apply-to-our-twh-2024-maine-mini-mfa-all-genre-writers-conference

June 7-9, 2024: Between the Pages Writers Conference (Springfield, MO). Springfield Writer’s Guild, Sleuths’ Ink, and Ozarks Romance Authors are pleased to present the second annual Between the Pages Writers Con, June 7-9, 2024. Join us for an exciting lineup of guest speakers, workshops, and the opportunity to network with industry professionals. https://btpwriterscon.com/

June 10-14, 2024: 25th Anniversary – Writing and Illustrating for Young Readers Conference (Draper, UT). Writing and Illustrating for Young Readers presents an exciting five-day conference every June, consisting of intensive, week-long classes and daily breakout sessions. The heart of Writing and Illustrating for Young Readers is its morning workshops, where attendees have the opportunity to workshop their manuscripts with an industry professional. In the afternoon workshops, registrants have the opportunity to attend plenary and breakout sessions to learn more about the craft of writing.” https://www.wifyr.com/

June 11-14, 2024: Write-to-Publish Conference (Wheaton, IL). Since 1971, Write to Publish has been training, inspiring and encouraging writers like you, connecting them with editors to help them improve their craft, with publishers who are looking for good books to publish, and with literary agents who can represent them. https://writetopublish.com/

July 19-20, 2024: 2024 Writing Heights Writers Conference (Fort Collins, CO). Starting in 2024, the Writing Heights conference is taking on a new tone and focusing on the business and professional aspects of being an author. Our hybrid format will ensure that attendees have an engaging and interactive experience, whether they attend in-person or from the comfort of their own home. https://www.writingheights.com/page/conference

June 19-23, 2024: St. Davids Christian Writers’ Conference (Meadville, PA). St. Davids is special. They’re an intimate gathering of writers that provides an opportunity to build a network, not by exchanging business cards in a busy hallway. Here they connect, like real people – laughing over lunch, chatting about their projects in the lounge, or giving their elevator pitch in genre group meetings. Writing is a different beast with the digital world but connecting with people is still done face to face. http://stdavidswriters.com/

June 24-29, 2024: Minnesota Northwoods Writers Conference (Bemidji, MN). The Minnesota Northwoods Writers Conference has given hundreds of participants from Minnesota and across the United States the opportunity to work closely with award-winning faculty. We offer a range of scholarships to support emerging writers, important voices, and community leaders. This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/

July 7-13, 2024: Leopardi Writing Conference (Recanati, Italy). An immersive program for new and experienced authors, the Leopardi Writing Conference offers workshops and craft talks in fiction, nonfiction, and poetry. As writing tends to be a solitary endeavor, the Leopardi Writing Conference will serve the inspiring purpose of community and place. We invite you to take advantage of this opportunity to receive expert feedback on your writing project, and get to know your fellow writers, including the distinguished members of our faculty. https://www.leopardiwc.org/

July 10-14, 2024: GCLS Annual Conference (Denver, CO). The GCLS’s annual conference is the premier literary event for both authors and readers. The event brings together readers, fans, writers, editors and publishers to celebrate women-loving-women and sapphic literature. https://www.goldencrownliterarysociety.org/coming-soon-03

July 11-14, 2024: Readercon 33 Conference (Quincy, MA). Although Readercon is modeled on “science fiction conventions,” we have no art show, no costumes, no gaming, and almost no media. Instead, Readercon features a near-total focus on the written word. In many years the list of Readercon guests rivals or surpasses that of the Worldcon in quality. Readercon is the only small convention regularly attended by such giants of imaginative literature as Samuel R. Delany, Ellen Datlow, Amal El-Mohtar, John Crowley, Greer Gilman, and Catherynne M. Valente. https://readercon.org/

July 12-14, 2024: SAGA 2024 Genre Fiction Writers’ Conference (Winston-Salem, NC). SAGA is fast becoming the premier genre fiction writing conference east of the Mississippi. With a concentration on genre writing (science fiction, fantasy, romance, mystery, thriller, horror, etc.), SAGA brings the master class-style presentation of a professional writers’ conference to commercial fiction, with presentations and workshops focused both on craft and on the business of writing. https://www.eventbrite.com/e/saga-2024-tickets-677588795327

July 14-20, 2024: Port Townsend Writers Conference (Port Townsend, WA). The Port Townsend Writers Conference will feature guided free writes as well as readings and lectures by contemporary writers in the heart of the Pacific Northwest. In 2024, Centrum’s writing programs will offer participants vital support for the creation and revision of new and existing work from PTWC Artistic Curator Gary Copeland Lilley and award-winning faculty (listed alphabetically) Kim Addonizio, Quenton Baker, Elizabeth Colen, Alice Derry, ​Melissa Febos, CMarie Fuhrman, Tess Gallagher, Jennifer Givhan, Derrick Harriell, Arna Bontemps Hemenway, Brandon Hobson, Ravi Howard, Sasha LaPointe, ​Sam Ligon, Rena Priest, Sebastian Matthews, Laura Read, Anastacia Reneé, Shawn Vestal, and Kristen Millares Young. https://centrum.org/program/writers-conference/

July 19-21, 2024: Imaginarium (Louisville, KY). Imaginarium 2024 proudly welcomes author, publicist, podcaster, publisher and book marketing expert Stephanie Feger as a Spotlighted Guest! The founder of the emPower PR Group, following a 15-year career in the communications and marketing industry, Stephanie and her team of marketing experts help authors build or grow meaningful businesses around their books’ empowering messages! https://www.entertheimaginarium.com/

July 19-22, 2024: Romance Writers of America Conference (Anaheim, CA). RWA works to support the efforts of its members to earn a living, to make a full-time career out of writing romance – or a part-time one that generously supplements their main income. https://www.rwa.org/conference

July 20-22, 2024: Sun Valley Writers’ Conference (Sun Valley, ID). The Sun Valley Writers’ Conference (SVWC) began with a conversation among four friends – journalist Reva B. Tooley, Sun Valley Community School leaders Jon and Leslie Maksik, and venture capitalist Gordon Russell, who sat around a kitchen table in 1994 and fantasized about starting a writers’ conference. One year later, SVWC held its first event in a tent at Sun Valley Community School, featuring 12 writers, 108 attendees, and an opening talk by Pulitzer Prize-winning journalist, David Halberstam. https://svwc.com/

July 21 – July 26, 2024: Napa Valley Writers Conference (Napa, CA). Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous. http://www.napawritersconference.org/

July 29-30, 2024: 35th Greater Los Angeles Writers Conference (Culiver City, CA). Learn how to take your writing to the next level at the Annual Greater Los Angeles Writers Conference. AGLAWC offers everything you need to advance your writing career creatively and professionally. Gain invaluable tips to improve your craft, explore publishing options and learn how to establish a sustainable career—all while being inspired by successful authors and your fellow attendees. It is a great opportunity to receive educational and inspirational guidance from a wealth of literary agents, veteran educators, industry professionals, professional editors, and publishers in the craft and business of writing fiction, nonfiction, plus screenwriting taught by Hollywood veterans. https://www.wcwriters.com/aglawc/

July 31 – August 4, 2024: Willamette Writers Conference (Portland, OR). Willamette Writers is the largest writers’ organization in the Pacific Northwest. Writers of all genres and at all stages of their careers come to our meetings, annual conference, and workshops to connect with their community, develop their craft, and advance their career. https://willamettewriters.org/

August 1-3, 2024: Mendocino Coast Writers Conference (Mendocino, CA). The Mendocino Coast Writers’ Conference is a vibrant gathering that offers morning workshops in a wide range of genres. Afternoons are packed with craft seminars, panels, one-on-one consultations, and open mics; and every evening offers an opportunity to enjoy the camaraderie and connection that make this conference, in the words of one participant, “life changing.” At this conference, writers can participate in morning workshops that are related to various genres. https://mcwc.org/

August 1-4, 2024. The 60th Cape Cod Writers Center Conference (Barnstable, MA). The Cape Cod Writers Center is committed to assisting published and aspiring writers of all genres, abilities and ages to develop their writing skills and learn the business of editing, publishing and promotion. https://capecodwriterscenter.org/mark-your-calendars-for-upcoming-ccwc-events/

August 2-4, 2024: Advanced Speakers & Writers Conference (AWSA). AWSA is a special fellowship of over 800 Christian women. We are professional authors, entertainers, publishers and speakers who encourage and train one another. https://awsa.com/

August 3–9, 2024: 29th Annual Postgraduate Writers’ Conference (Montpelier, VT). VCFA’s annual Postgraduate Writers’ Conference is a haven for serious, emerging practitioners seeking to connect, recharge, and lift their process and craft to new levels. https://vcfa.edu/postgraduate-writers-conference/

August 22-25, 2024: 2024 Killer Nashville International Writers’ Conference (Franklin, TN). Killer Nashville is the premier forum for all genres incorporating mystery, thriller, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.killernashville.com/

September 5-8, 2024: American Christian Fiction Writers Conference St. Louis (St. Louis, MO). If you’ve attended an ACFW conference before, you understand what the excitement’s about. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. If you write Christian fiction—or want to learn how—the ACFW conference is an investment worth making. We hope you’ll join us on this exciting journey, taking a major step forward in your writing career. ACFW, the Voice of Christian Fiction. https://acfw.com/acfw-conference/

September 9, 2024: Kentucky Writers Conference (Bowling Green, KY). Bestselling authors and educators participating in SOKY Book Fest will teach craft workshops about everything from plotting techniques to employing poetic language to getting published. The Kentucky Writers Conference is made possible through the generous support of Dollar General. https://sokybookfest.org/

September 27-29, 2024: Colorado Gold Writers Conference (Denver, CO).  They want to help you “lift up and lift off” your writing career at 2024’s Colorado Gold Writers Conference with a smashing line-up of keynotes, super-star agents (including for film adaptation), workshops for a variety of topics and genres, and networking galore. (Did someone say Bar-con?). https://rmfw.org/conference/

October 10-13, 2024: Ozarks Creative Writers Conference (Eureka Springs, AR). This conference is for new, emerging, and accomplished writers focusing on the craft of writing, further developing skills, as well as stimulating and encouraging participants. OCW also focuses on opportunities for the participants to interact with editors, agents, and publishers. https://www.ozarkcreativewriters.com/

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

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Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!