The Incredible Story Behind the Movie THE ELEPHANT MAN

Remember- All Movies Start with the

Written Word – All of Them

 

By Scott Lorenz
Westwind Book Marketing

 sanger-cover-2-25-17

Movies, like books, sometimes have humble beginnings.

Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.

THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.

How did this movie come about? Was it an agent’s pitch? No.

Was it an award winning script? No.

Did experienced screenwriters create this masterpiece? No.

Was it adopted from a book? No.

I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.

Where did the script come from?

His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.

What did he do? He read it – and he loved it!

His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.

MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com  View the book trailer here: http://bit.ly/MakingTheElephantManTrailer

 

Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.

 

“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script..

“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”

Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals.  Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.

Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!

Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.

 

In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.

 

The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.

Check out this New York Post  article about Making The Elephant Man http://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Jess Todtfeld Launches New Book: Media Secrets

#1 Bestseller on Amazon in 25 Categories & 4 Countries

By Scott Lorenz

Westwind Communications

 

Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, mediasecretscoverMedia Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.

Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.

Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:

  • Express Emotion
  • Speak in Absolutes
  • Use Action Words
  • Use Clichés
  • Use Analogies
  • Use Humor
  • Include Facts and Examples
  • Make Predictions
  • Ask Rhetorical Questions

“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out.  In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”

“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”

Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit http://bit.ly/MediaSecrets and watch the video and bonus links with tips to “Get on Good Morning America.”

Bottom Line:  If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview so it converts to sales, web traffic or other opportunities.

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Podcast with Business Book Ghost Writer and Book Publicist Scott Lorenz

Scott Lorenz Interview wi Biz Book Ghostwriter

Be honest… did you think you were done with your job as an author when you typed

“The End”?

Have you heard that you need to market your book, but aren’t sure where to start?

Are you overwhelmed by all the book marketing advice out there?

In this podcast where I was interviewed by a business book ghost writer, I’ll share a little about the easy things you can do to market your book—whether it’s been out for a week or a few years.

Click here to listen to the interview http://bit.ly/A–46

How a #SELF-PUBLISHED #Author went from 99¢ ebook to Movie Blockbuster #THEMARTIAN

By Scott Lorenz

Westwind Communications Book Marketing

Did you know that Andy Weir author of The Martian first published a series of blog posts, then an ebook? Yes, it’s true. Before The Martian  became a Hollywood legend it had humble beginnings… on a blog. Here’s the backstory of  this self-published author. andy_weir_the_martian-collage

 

 

Author Andy Weir wrote The Martian in 2011 and it’s now one of the most popular movies of the day. It is a story about fearless astronaut Mark Watney, played by actor Matt Damon, who overcomes several challenges after being left behind by his team on Mars.

How did Weir get the inspiration to write a bestselling novel and Sci-Fi blockbuster extravaganza? With rejection of course…

“I was sitting around thinking about how to do a human mission to Mars, not for a story but just for the heck of it. I started thinking about how I would do it and all the things that could go wrong, and I realized it would make a great story. So I made up a protagonist and subjected him to all of it,” said Weir in an interview with SmithsonianMag.com.

“I had tried before to write novels and submitted them to agents but no one was interested,” said Weir.

Weir grew up with parents who were an electronics engineer and a particle physicist and became interested in science, technology, and of course Sci-Fi classics including Isaac Asimov, Arthur C. Clark, Robert Heinlein, and let’s not forget Dr. Who, according to an article by Micah White on Biography.com.

Weir was a computer programmer at AOL, but when they merged with Netscape he was let go and with his severance package went on to fulfill a dream of his to write fiction.

In 2009 Weir began writing The Martian as a hobby and posted chapters on his website for interested readers. He gained a few thousand followers, many of whom were scientists that provided technical accuracy of the story. From there, The Martian was completed and posted on his website as a free e-book.

“If it wasn’t for the Internet, the story wouldn’t have been possible at all because I wouldn’t have had any medium to tell stories. I wasn’t even trying to break into the industry anymore, I was doing it as a labor of love,” said Weir in his SmithsonianMag.com interview.

“Chemists actually pointed out some problems in early drafts,” said Weir in an interview with Businessinsider.com. With that he was able to go back and correct some of the chemistry that was crucial for Watney’s survival.

This self-publishing author followed his true passion without any additional help from an agent or marketing team and continued to write even though he received many rejection letters.

“I was afraid it was going to read like a Wikipedia article if I didn’t make it really interesting,” said Weir during a discussion of The Martian at the recent Human MARS Summit in Washington D.C.

In September 2012, the book became available on Amazon for $0.99, selling 35,000 copies and moving it up to the top of Amazon’s Sci-Fi Bestseller List. After topping the Bestseller List on Amazon, an agent contacted Weir and he was soon represented by Random House for a book deal. On top of that Fox contacted him for the film rights of his novel.

Within days of each other both deals closed and the computer programmer had gone from a self-published author to published author (selling nearly 1 million copies) to the creator of Hollywood’s 2015 blockbuster.

Even NASA loved the publicity from The Martian with the following tweets:

  • NASA astronaut and #TheMartian movie actress hope to inspire the next generation of astronauts on our #journeytomars
  • Watching #TheMartian? See how our Deep Space Habitat compares to one in the film: go.nasa.gov/1iUaBKi

“It was such a sudden launch into the big leagues that I literally had a difficult time believing it,” said Weir in an interview on his site. “I was actually warned it could all be an elaborate scam. So I guess that was my first reaction: ‘Is this really happening?’”

Persistence is key in the self-publishing book business. Almost every writer goes through the struggle, some having an agent, some not. The idea behind The Martian is that similar to Mark Watney, Andy Weir did the best he could with the limited resources that he had; no agent, no marketing team and no publisher. He, like Watney, took the creative spark he harnessed and prevailed in his struggle to find success.

The Bottom Line:  There’s a wealth of brilliant self-published authors striving to succeed. For some authors big success awaits. The difference is often getting just a little exposure. If the New York Times and other publications who routinely dismiss self-published authors would take a look at the fine work created by these talented people The Martian will indeed leave an indelible imprint on the self-publishing landscape. To the NY Times: See what you are missing!

About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Follow Lorenz on Twitter @aBookPublicist  http://www.Book-Marketing-Expert.com

How Authors Can Use NetGalley For Ultimate Book Marketing

Book Marketing

Using NetGalley for Book Promotion featured in PR Toolkit in Small Business PR

by Scott Lorenz, President, Westwind Communications Book Marketing

Word of mouth sells books.

Unfortunately, one of the most difficult things to do is to get people to read and review your book to help get the buzz going. As an author, how would you like to get your book into the eager hands of reviewers, bloggers, members of the media, librarians, booksellers, and educators before it was published? Ever wonder how some books have 50 reviews the day of publishing? Want to know the tricks of the trade? One way is through NetGalley and their 300,000 readers.

Corrin Foster of Greenleaf Book Group says that their publishing firm uses NetGalley for nearly every title that they publish as a way to reach active and influential reviewers. “The NetGalley community is fair and transparent with their reviews, responsive to collaboration, and an invaluable resource for generating early reviews on Amazon, Goodreads, blogs, and social media which carry a lot of weight with general consumers. We value our relationship with NetGalley and their members very highly,” says Foster.

Read More>>>> How Authors Can Use NetGalley to Promote Their Book

http://bit.ly/1LEmj5V