Book Marketing

Scott Lorenz has written dozens of articles to help inform others about Book Marketing and Public Relations. Here are a few of those articles.

How Book Shepherds Can Help Authors

As a book publicist, I recommend you, the author, look into hiring a book shepherd for your current or upcoming project. A book shepherd is someone whose expertise in books and publishing will help you throughout the entire book process. From cover art, editing, dealing with Amazon to locating a printer, a book shepherd will assist you from start to finish. More->

Book Marketing Strategy of the Future

With technology being as advanced as it is, it is surprising that book marketing strategies are continuously falling short of their potential. These limitations of book marketing are even more evident when compared against a variety of other industries. No one is more aware of this concept than publishing entrepreneur, Peter Collingridge. Collingridge delivered a speech to the If Book Then conference in Milan that got the minds of marketers everywhere second guessing their current strategies. More->

Self-Publishing and the Importance of Social Networking

In addition to the marketing support provided by Westwind Communications, self-published authors can help to generate more interest by understanding how social networking – both on and offline – can be used to place their book in the public eye and to ensure that it reaches a wider readership. The number of self-published bestsellers is growing, and with a good story, interesting characters and a strong editor, the only thing holding back a potential bestseller is a lack of effective marketing. More->

How Have Self-Published Books Become Bestsellers?

Since Amazon released its second generation Kindle to a worldwide market in 2009, the publishing industry has been in debate over the extent to which digital publishing would affect the industry. Some publishers have approached the subject with doom and gloom, believing that it’s all over and they should abandon ship. Others have tried to deny the fact that there is a problem, stating that ebook sales have now reached a plateau, and there is nothing left to fear. Then are the sensible ones, who have accepted that publishing needs to adapt and embrace digital publishing, while understanding that it’s certainly not the end for physical books just yet. More->

How to Find Good Books to Read?

What Should I Read? I was recently asked this question by a reporter and it really made me think about the process a book lover goes through when determining what book to buy. It’s a great question because as a book publicist I want you to read my clients’ books of course! But how do we connect ‘you,’ the reader, to my client? More –>

How John Locke Sold 1 Million eBooks in 5 Months

From the beginning of his time as a self-published author, John Locke knew he would not be able to keep up with the “big boys and girls in their arena of hardcover and paperback books.” He did not have any financial backing from corporations, print advertisements, nor could he sell his books for as little as the “big boys and girls” did. So, he turned to the wonderful world of eBooks, which enabled him to sell his books for about 99 cents. More –>

Authors, Tie Your Book to Holidays and Special Events

One creative way to publicize your book is to tie it to a holiday or special event. You’ll be able to reach your audience on a more personal level by promotion your book alongside a holiday, theme month, or cause. There are thousands of holidays that celebrate various concepts as well as traditional holidays that can be used to market your book, you just have to find them. More –>

I Got Your Number! Using Numbers In a Book Title

Recently on LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense. More –>

Why Authors Need a Great Headshot with Tips on How to Get One

While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible. More –>

Authors: Tap Into The Power of FREE with Amazon’s KDP Select

A very economical option all authors have at their disposal is giving their book away for free. There are no costs when giving away a digital book. Should you decide to hand out 700 ebooks or price them at 99 cents on Amazon, it’s not costing you, the author, anything. In fact, you’re advertising your book gaining exposure without spending the money to print it or distribute it. More –>

Your Book Cover is Like a Highway Billboard OR, 34 Ways to Design Your Book Cover

A very economical option all authors have at their disposal is giving their book away for free. There are no costs when giving away a digital book. Should you decide to hand out 700 ebooks or price them at 99 cents on Amazon, it’s not costing you, the author, anything. In fact, you’re advertising your book gaining exposure without spending the money to print it or distribute it. More –>

iPhone Apps All Authors Must Have

iPhone apps can be useful to authors. Check out these six apps that enable you to do anything from tracking your Amazon sales to brainstorming your next book. More –>

Apple Genius Manual: What Authors Can Learn

Apple is a category killer in computers, mobile phones, tablets and is playing an increasingly important role in publishing and selling ebooks on iTunes for the iPhone and iPad. We can all learn a lot from Apple so when their ‘Genius Manual’ was revealed recently, I found ways the info contained was applicable to authors. More –>

Does Your Book Need an iPhone App?

“Having an app that corresponds to your book can give readers something to keep busy as well as draw in new readers,” says Scott Lorenz of Westwind Communications. “The number of iPhone apps that are linked to books is growing at an increasingly rapid rate. The number of books available on the iTunes App Store has far exceeded the number of games available.” “So what better way to market your book,” says Lorenz, “than to hop on the bandwagon and create an app for it!”. More –>

How Amanda Hocking REALLY Did It – An Inspiration for All Authors

Amanda Hocking, as I’m sure you know, is a best-selling e-author on Amazon.com. Since uploading her first e-book in the spring of 2010, she has grossed about $2 million. She’s got 10 novels under her belt, all of which fall into the paranormal-romance category. The prominent entertainment company, Media Rights Capital, optioned her four-book vampire series “Trylle”. More –>

Jewish Book Fairs and Festivals for Jewish Authors or Topics of Jewish Interest

Book festivals and fairs are held year round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face. If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these book fairs in the Jewish community. More –>

Book Awards Authors Should Enter

Do book awards matter? Absolutely YES! In fact, just recently one of my clients won the prestigious Los Angeles Book Festival award. That then led to a flurry of media interest, which then led to a major New York agent deciding to represent the book and pitch it to all the major publishing houses. Deals are in the offing. This author, needless to say, is happy he decided to enter. More –>

How To Use Facebook To Market Your Book

Facebook is a great marketing tool for any author and if you’re not using it, you’re losing sales! Using Facebook for book publicity is both easy and effective and following these few simple steps will help boost your sales and expand your market. More –>

How to Use Twitter to Promote Your Book

You wrote a whole book. Good for you! Now, do you think you can use 140 characters to successfully promote it? After all, what good is your book if no one (except your mom) reads it? Twitter is a great tool to utilize while shamelessly promoting your book. As with most things, successful book promotion via Twitter is an art form not to be taken lightly. More –>

Authors: Rename Your Book For a Second Life

There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old. More –>

Book Fairs and Book Festivals Authors & Book Lovers Should Attend

The winter and spring seasons are great times of the year for book fairs and festivals. Authors can combine a little travel with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate a book publicist or book editor, and learn what’s new in the marketplace. More –>

Authors: Hire An Agent’s ‘Agent’ to Sell Your Book

Authors of cook books have an advantage over traditional authors because they can employ a TV appearance to increase book sales. One of the best cookbook marketing techniques to get this extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. More –>

How Cookbook Authors Can Do a Great Cooking Segment on TV

In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.

There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. And while many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books. More –>

Once You Know What Literary Agents Want, It’s Easy To Land One

As a book publicist, I am frequently asked by my author clients about how to find a literary agent. While I know several agents and work with agents and their publishers, it’s not really what I do as my focus is publicity.

But, from time to time, I find someone who can really help out my clients and I’ve found that person. More –>

YouTube – A Powerful Arrow in an Author’s Book Marketing Quiver

In the history of marketing the hottest marketing spots are the locations where the most people can be found, whether it’s the town square, bazaar, train station, airport, MySpace, YouTube or Twitter.

There are more than 75 million videos on YouTube, for instance, and when these videos go viral they register millions of views per video. And while many authors know how to use YouTube to share videos with family and friends, very few understand how to harness the power of YouTube to earn money, market themselves, connect with customers, grow their business and sell more books. More –>

Why Your Book Cover is Like a Highway Billboard

Your book cover is like a highway billboard. How’s that? It’s simple. Just as people are driving past a billboard at 70 MPH, shoppers in a book store are walking by your book sitting on a table at the same relevant speed. Like a billboard, if you first don’t catch their attention you’ll never deliver the message.More –>

Summertime Book Fairs and Book Festivals Authors Should Attend

Summertime is the perfect time of year for book fairs and festivals. It’s a great way for authors to combine a little vacation in with a little book marketing and book promotion. Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate book publicist or book editor, and learn what’s new in the marketplace. Here is a list of summer book fairs and events that are worthy of your attendance. More –>

Pulling Back the Curtain on New York Times Book Reviews

At a Harvard University speech New York Times Book Review Editor Barry Gewen revealed unknown details about The New York Times Book Review’s “inner workings.” Authors wanting to get the scoop on the process will find insight into the minds of the reviewers at “The Gray Lady.” These inside secrets from that speech and gleaned from other sources may give authors a better idea if their book ever has a chance at making the cut More –>

Pen Names: To Hide or Reveal – That’s the Question For Authors 

A rich tradition has existed for hundreds of years for fiction writers to use pen names. The most famous pen name, of course, was Samuel Clemens writing under the name Mark Twain. More –>

The Top 25 Book Fairs and Book Festivals Authors Should Attend

Any book event, regardless of size and name recognition, is worth attending by an author who is serious about promoting their book. This requires personal effort and time by the author in person. People don’t want to meet the author’s assistant or friend; no they want to talk to the author. More –>

22 Tips on What to Wear For a TV Interview 

Recently one of my author clients was featured on FOX News BostonBefore he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go. More –>

15 Tips for Great Book Cover Design

After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design. More –>

For Book Marketing Research, Authors Can Use a Nifty New Tool called TitleZ

Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. More –>

16 Sweet Reasons Talk Radio is a Great Way to Promote a Book, Product or Message

Radio is one of the most effective marketing tools for those who want to reach both mass-market and targeted audiences. Talk radio is even more effective but often less appreciated by those with a message to sell to American consumers. More –>

How Authors Can Take A Great Headshot to Promote Their Books

I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible. More –>

How to Get Booked on a Radio Talk Show & Conduct a First Class Interview

Book publicist Scott Lorenz, President of Westwind Communications interviews nationally syndicated talk show host George Woods. The topic, How to Get Booked on a Radio Talk Show and What to do Next Woods offers great advice on how to get booked on radio talk shows as well as conducting a first class interview. More –>

Writing Your Book was Only the First Step Marketing Your Book is the Survival Step

Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book. I hear this issue every day from authors who contact me to promote their books. Believe me, writing your book was only the first step, making your book known so it can be sold is the survival step.  More –>

My Favorite Books on Book Marketing and Promotion Every Author Must Read

As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.

I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.   More –>

Book Marketing Tips from TV Producer, Radio Talk Show Host and Book Publicist

Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk.  More –>

Book Marketing and Book Promotion Using Book Signings

As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to promote a book.   More –>

Hire a PR Firm…Before You Need One

There are many factors to weigh when considering if you need to hire outside help to obtain the public relations, media relations, marketing boost, promotional or advertising assistance needed to take your company to the next level.    More –>

Scott Lorenz Interviewed by Bookpleasures.com

Book Marketing Expert and Book Publicist Scott Lorenz Interviewed by Bookpleasures.com Founder Norm Goldman    More –>

33 Radio Interview Tips by Publicist Scott Lorenz

Publicist Scott Lorenz has booked thousands of radio interviews for his clients. To help them conduct an excellent interview he gives them this list of very helpful radio interview tips to review before the interview. More –>