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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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SCOTT LORENZ

Book Title Generator Reveals My Proven System for Creating the Best Book Titles

Book Title Generator

By Scott Lorenz
Westwind Book Marketing

Book Title Generator is the one book every author should read before publishing their book.

There’s an old saying that fisherman use—“You have to hook ‘em before you can cook ‘em.” The same holds true for book titles! Picture yourself walking through a bookstore where book spines resemble wallpaper or scrolling through endless titles on Amazon or other bookselling websites. All too often those few words in a book title are the difference between further interest, and a sale, or getting left out in the cold.

That’s why I wrote a book laying out a proven strategy for crafting a buyer grabbing title. Book Title Generator makes sure the painstaking work writing a book will get that all-important final touch, a winning title worthy of publication.   I created a multi-prong strategy by urging the use of high-tech tools, researching bestsellers by genre and choosing the vital “title keywords” which get a book ranked on search engines and Amazon.

Having seen and experienced the pitfalls of book marketing, I wanted Book Title Generator to usher one through the reality maze of numbers, alliterations, idioms, keywords and everything else I know must be considered in your quest for the perfect book title.   I chronicled how a number of famous books began with poor titles and how, with a new title, they rose to prominence.

As a student and lover of book titles with three decades of book marketing experience, I wanted to impress on the reader the vital aspects of shepherding your book towards bestseller status. I designed Book Title Generator for authors and publishers as a surefire method to uncover that coveted, memorable, and winning book title!

http://www.BookTitleGenerator.net  Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

“Book Title Generator is an indispensable, first-rate adjunct to the art of writing—and selling—your book.” —Dr. Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5 Stars

“I get HUNDREDS of books a year from hopeful authors. The title has to catch my attention or I pass. If I were an author I’d read Book Title Generator.” —Chris Cordani, Executive Producer, Money Matters on WABC-AM, New York, 5 Stars

“Authors owe it to themselves to ‘turn-every-stone’ to make sure they have the best possible book title. It’s critical to the success of any book… unless you are already famous… then it doesn’t matter.” —Mike Ball,  Erma Bombeck Award-Winning Author, 5 Stars

The Bottom Line: Do not name your book before studying Book Title Generator.” Take advantage of my hard-won knowledge by knowing all the rules in what is now a high-tech game. Get one over on the competition by starting out ahead.

Jess Todtfeld about Book Title Generator

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

18 Literary Agents Reveal “How to Land a Book Deal”

Literary Agents Spill The Beans

By Scott Lorenz
Westwind Communications

Whether you’re a new author or have been on the New York Times Bestseller List for years, literary agents are likely top of mind. After all, these professionals may be just what you need to get published or take your career to the next level. A quality agent can review your manuscript and help you land a lucrative book deal.

Since literary agents are so integral to success, I came up with this revealing compilation of interviews with literary agents. Tune in and prepare to be inspired! Sometimes all that it takes is a little insight into the process that can help you gain a competitive edge and succeed in your writing career.

1. Jeff Herman (https://www.youtube.com/watch?v=T0F4vvTWG74)

Jeff Herman is a well-respected agent and the author of “Jeff Herman’s Guide to Book Publishers, Editors, & Literary Agents.” He entered book publishing in his mid 20s when he didn’t have much experience. Since he had to figure out a lot on his own, he wrote this book to steer new authors in the right direction. In my opinion, investing in this book is a must, no matter where you are in your career. Once you read it, you’ll find it well worth the money.

Jeff Herman

2. Brooks Sherman (https://www.facebook.com/watch/?v=2116395441773699)

Brooks Sherman shares what he looks for in a query letter. He explains that the most effective letters focus on plot and character rather than themes or messages. In addition, he likes to learn about a writer’s educational background as well as details about any past publications and writer’s workshops they’ve participated in.

Brooks Sherman

3. Mollie Glick (https://sobookingcool.com/2018/09/12/interview-with-literary-agent-mollie-glick/)

Mollie Glick states that she loves her job as a literacy agent because it challenges her to figure out how to push messages that are worth sharing into the world. She often reaches out to authors who have accomplished something that is incredibly inspirational or post something that sparks an interesting conversation.

Mollie Glick

4. Sallyanne Sweeney (https://www.youtube.com/watch?v=dEoU5xA6HeY)

Sallyanne Sweeney explains that she enjoys working with writers on manuscripts that they might have been working on for years. She loves to see the transformation from an initial idea to a finished book and being involved in every aspect of the publishing process.

Sallyanne Sweeney

5. Howard Yoon (https://www.rossyoon.com/howard-yoon)

Howard Yoon explains that the process of working with an author is a lot like dating. During the first couple of meetings, you’re not sure if things are going to work out. When it actually does work, everything clicks. Yoon chooses books he believes have a valuable contribution to the world.

Howard Yoon

6. Mark Gottlieb (https://www.youtube.com/watch?v=3sQGSPrdaA8)

Mark Gottlieb talks about how authors can go about finding agents. He says that authors should always aim high and think highly of themselves. Gottlieb recommends Publishers Marketplace, which ranks publishers by number of book deals and lets you filter your search by genre.

Mark Gottlieb

7. Alyssa Jennette (https://www.facebook.com/cardinalrulepress/videos/1158824181170762)

Alyssa Jennette talks about what authors should do before seeking an agent. She suggests they send their work to a critique group, an editor, or another professional so they can look it over and provide feedback before it gets in front of an agent. This way it’ll be as ready for publishing as possible.

Alyssa Jennette

8. Jessica Reino (https://www.youtube.com/watch?v=UM-Y8xucJsE)

Jessica Reino reinforces the fact that every author is unique so it’s important to write what you want to write and edit your work the way you see fit. She also discusses Twitter and other social media platforms, which she highly recommends to nonfiction authors. Reino notes that if you’re going to create social media outlets, only do so if you’re going to actively use them.

Jessica Reino

9. Eva Scalzo (https://www.youtube.com/watch?v=UL0vYbcgohY)

Eva Scalzo encourages her authors to tell her which editors and publishers they’d like to work with as many have specific preferences. She advises them on what they need to know about these professionals and organizations and helps them come up with a back up plan.

Eva Scalzo

10. Katie Greenstreet (https://www.youtube.com/watch?v=0rr6d0X2P7k)

Katie Greenstreet explains that she looks for a very unique voice in the first chapter. She loves quirky narrators and will always be drawn to something that she hasn’t seen before. Greenstreet also wants to know that an author truly understands the big picture of their work and conveys it clearly in their synopsis.

Katie Greenstreet

11. Jim McCarthy (http://www.middlegradeninja.com/2020/08/middle-grade-ninja-episode-88-literary.html)

Jim McCarthy explains that there are plenty of great books but he can’t represent them for the sole reason that he doesn’t have the editorial vision for them. He reinforces the fact that authors should find agents that are worthy of them.

Jim McCarthy

12. Stephen Barbara (https://www.youtube.com/watch?v=f2ymzI9EcLk)

Stephen Barbara reveals that his role as an agent is a combination of support, advocacy, and a little bit of therapy. He also explains that he likes query letters that prove writers have done their research and know who he is and what he’s done in the past.

Stephen Barbara

13. Broo Doherty (https://vimeo.com/511534956)

Broo Doherty discusses general questions about literary agents and gives insight about what it’s like to be an agent. She also dives deep into what she’s looking for in new clients and how she manages her existing client base.

Broo Doherty

14. Ted Weinstein (https://vimeo.com/18828443)

Ted Weinstein states that the keys to success for any author come down to two things: marketability and personal passion. He also encourages authors to do their research when looking for agents and recommends a few great books for them to read.

Ted Weinstein

15. Davinia Andrew-Lynch (https://www.youtube.com/watch?v=3kRN33R_Y68)

Davinia Andrew-Lynch goes over the typical day of a literary agent. She explains that every day is different. Some days are packed with meetings while others are filled with editing manuscripts. There are also days reserved for admin work like sorting through contracts and consulting with designers about covers.

Davinia Andrew-Lynch

16. Donald Maass (https://www.youtube.com/watch?v=2BhFf27agew)

Renowned agent Donald Maass founded the Donald Maass Literary Agency in 1980. His agency sells more than 150 novels to major publishers on a national and global level. He states that he tries to articulate why a certain plot or character isn’t working to truly help authors.

Donald Maass

17. Andrea Somberg (https://www.youtube.com/watch?v=axgOKH-2p8o)

Andrea Somberg has been a literary agent for over 15 years and represents several New York Times best selling authors. In this hour-long interview, she discusses a number of topics, including what draws her to queries, what types of authors succeed, and how new authors can grow their careers.

Andrea Somberg

18. Chip MacGregor (https://www.youtube.com/watch?v=6PeuQOd5bIg)

Chip MacGregor has represented many big time authors including Brennan Manning, Vincent Zandri, Rachel Hauck, Mindy Clark, Irene Hannon, Bonnie Gray, and Michelle McKinney. In this interview, he talks about the changing world of publishing, primarily in the Christian market.

Chip MacGregor

The Bottom Line: Watch these literary agent interviews. Take notes. Even if they don’t represent your genre they can offer you insight into the process of “Getting A BOOK DEAL.”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

 

How to Get Your Book Turned Into a Hallmark Movie

How to Get Your Book Turned Into a Hallmark Movie

By Scott Lorenz
Westwind Communications

There’s nothing sweeter than a romance novel in movie form. If you’ve written a romantic comedy, you may be wondering what it takes to get it turned into a Hallmark movie. Fortunately, the Hallmark Channel clearly outlines the steps you must take to bring your heartwarming work to its audience. Here’s an overview of what it entails.

Understand the Hallmark Channel’s Ideal Novels

Hallmark looks for uplifting and inspirational novels related to romantic love, family love, and love between friends. The ideal story ranges from 75,000 to 90,000 words with relatable characters that overcome conflict and an ending filled with hope and happiness. While Hallmark’s stories typically take place in the U.S. the channel is open to American stories overseas.

When it comes to contemporary romance, Hallmark is most interested in beach settings, Valentine’s Day and Christmas stories, laugh-out-loud romance comedies, novels with a unique time element as well as those that involve brothers or male best friends. The Hallmark channel is open to all types of submissions so don’t be afraid to intrigue them with something that’s not on their list.

It’s important to note that Hallmark does steer away from paranormal romance, romantic suspense, young adult, new adult romance, and religious romance. As of 2022, they’re not interested in cozy mysteries. Also, novels with sex, nudity, profanity, or violence are not permitted. The extent of the physical interaction in your story should be hugging and kissing.

Submit Your Rom-Com in the Proper Format

The Hallmark Channel asks that you submit one MSWord document with a four-to-five page synopsis and a second document with the first three chapters of your novel. Make sure your submission is in Times New Roman font, size 12, and double spaced. Also, add the title, genre, and actual or estimated final word count to the subject line. Check the Hallmark website to learn more about the deadline for your submission and where to send it.

Learn From Other Authors

There have been many authors who have been able to turn their rom-coms into Hallmark movies, so it only makes sense to turn to them for some advice. Denise Hunter’s novel The Convenient Groom made it to Hallmark. It’s about a young celebrity marriage counselor that gets left at the altar of her own highly publicized wedding.

“Publish your novels through a publisher that actively seeks movie deals. I’m sure there are many ways producers “find” novels. But in my case, it was through HarperCollins Christian Publishing, whose rights department routinely pitches their novels for film rights,” Hunter says.

“Utilize a romance trope; they’re popular for a reason. If you can take a trope and spin it in a fresh way, all the better. The Convenient Groom is, of course, a modern-day marriage of convenience story,” she adds.

Tracy Andreen is another noteworthy author who wrote six films produced for Hallmark, including Snow Bride, Picture a Perfect Christmas, and It’s Christmas Eve. When asked what her secret sauce to success is, she replied with, “Being professional. When given a deadline, I do everything in my power to deliver on that deadline, especially as the time to start production nears.”

In addition to meeting deadlines, she says that it’s important to love what you do. “I love what I do and am beyond grateful for the opportunity to be able to do it, but at the end of the day it’s still work . . . awesome work I love, so I’m thrilled to do so and, hopefully, that shines through,” Andreen explains.

There’s also Jenny Hale whose novel Christmas Wishes & Mistletoe Kisses got picked by Hallmark. “It seems like romance is easy to write, but it’s a very careful dance between making it magical while also creating scenes and characters that feel real and relatable,” she says.

“People have told me for years that my books would be perfect for a Hallmark movie,” says bestselling romance author Pamela Gossiaux. “So this year I submitted my book The Scent of Love, a sweet, small town romance about the owner of a candle and gift shop, and the handsome man who rents the cottage on the shore. I love the type of books and movies that Hallmark produces. They’re the perfect escape!”

The Bottom Line: The Hallmark Channel produces 90+ holiday and romance films per year. With creativity, persistence, and passion, your novel may be one of them!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

How to Title Your Book

How to Title Your Book By Scott Lorenz

By Scott Lorenz
Westwind Communications

Some authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.

Book Title GeneratorI was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and the care authors should take in the creation of their own book title.

As the author of Book Title Generator: A Proven System in Naming Your Book and as a book publicist I can attest to the importance of naming your book properly.

A bad title gets panned by the public and a forgettable title is, well, forgotten!

The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.

“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.

I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.

Watch the entire interview at https://bit.ly/ScottLorenz_Book_Publicist_EntrepreneurTV

 

Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.

If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.

Here’s what authors and top Amazon reviewers say about Book Title Generator:

“Bottom line: this is a compilation of clever ideas from a highly-experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars

“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars

“This is an indispensable, first rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars

“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars

“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.” —Iris, Amazon reviewer, 5 Stars

The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net

Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

The Bottom Line: Take your time and use my proven system in naming your book!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net Join the 45K+ authors and writers who follow Lorenz on Twitter @aBookPublicist

How to Promote Your Podcast

Podcasters: Want More Downloads and More Influence?

How to Promote Your Podcast

By Scott Lorenz
Westwind Communications

Podcasts are more popular today than ever before. Whether you are a guest on a podcast or interview authors and experts, you need to promote the show to expand your audience. You can have the greatest podcast with the best guests but if nobody knows about it, nobody will hear them. Do you know the difference between success and failure? PROMOTION!  Here are some tips to attract a bigger audience.

Ensure Good Sound Quality

Sound quality is key to the success of any podcast. After all, nobody will listen to your episodes if they’re full of crackles, echos, and distractions. Listeners will bail out in seconds if the sound quality is bad. Joe Rogan, creator of the ​​“Joe Rogan Experience” and the most popular podcaster in the U.S. swears by the SM7B Vocal Dynamic Microphone. Personally, I use a YETI on a scissor arm. In addition to investing in a quality microphone, make sure you record your podcast in a quiet room with sound proofing and eliminate all background noise as much as you can. Find more of my tips here.

Good Distribution

Once you’ve edited out the dead air, the ‘ums’ and ‘ahs’ you’ll need to distribute it to all of the leading listening apps. Don’t make the mistake of only sticking to one. Instead, ensure it’s available on Apple Podcasts, Google Podcasts, Spotify, Audible, Stitcher, and TuneIn Radio. The more places you distribute it, the more listeners you’re likely to capture.

Take Advantage of Social Media

Social media can do wonders for your podcast. You can share your episodes or content about them on Facebook, Twitter, LinkedIn, and other platforms. According to Chris Cordani, a podcast and broadcast consultant, “Try to interview guests with a large LinkedIn, Twitter and other social media following. It’s important to get the word out and a guest with a large audience can help immensely. Be sure to include a sample of a show on a link so people can immediately see if they’d like it.” Remember to build partnerships with fellow podcasters and share each other’s content on social media channels as well.

Build a Mailing List

If you build a mailing list of subscribers, you can connect to your audience on a regular basis. Tim Ferriss of the The Tim Ferriss Show does this and sends out an exclusive email every Friday with the five coolest things he’s found or explored that week. Check it out here!

Create a Podcast Landing Page

Go the extra mile and create a landing page for your podcast. Not only will it get people excited, it may also generate a list of email addresses that you can use for marketing purposes. Joe Rogan’s landing page features a link that takes visitors directly to Spotify so that they can easily listen to “The Joe Rogan Experience.”

Optimize for SEO

It’s important to optimize your podcast with keywords that will allow search engines and people to find you. There are a number of keyword research tools to help you do so like Google Keyword Planner, Keyword Surfer, and the Ahrefs Keyword Generator. You can also look at competitor podcasts and see which keywords they’re using.

Host Contests and Giveaways

There’s no denying everyone loves free stuff. That’s why it may be well worth it to host a content or giveaway on your podcast where you ask your listeners to share your podcast or leave a review about it. Then, you can hold a raffle and give away something valuable. Tim Ferriss launched the “The Tim Ferriss Tools of Titans Giveaway,” where he gave away books he recommends plus everyday products he uses.

Be a Guest on Another Podcast

If you have the time and desire, make a guest appearance on another podcast. This way you can develop relationships with their listeners and expand your audience without a great deal of effort. Joe Rogan has been a guest on a number of podcasts such as The Tim Dillon Show, Timcast IRL, and Literally with Rob Lowe.

Get Reviews for Your Podcast

According to Chris Cordani “Once your podcast gets 25-55 reviews on Apple, algorithms take over and your podcast can be organically boosted to others. Cordani says the best way to get more reviews is to first attract listeners and then politely ask them to leave a review about your podcast. “Don’t be bashful,” says Cordani, “Ask for the review 3 times during the podcast.”

Create Audiograms and Share on Social Media

“Audiograms are short, animated audio clips that can be artistically created through such apps like Headliner or Descript,” says Tara Kachaturoff, author of Podcast Host Essentials: 30 Ways to Promote Your Podcast for Free. Essentially these apps allow you to create an image and then associate a segment of audio with it. “What’s so awesome is that you can see an animated audio wave superimposed over the image when you play the audio,” says Kachaturoff.

Tools to Help You Out

There are a number of tools that can steer you toward podcast success including:

  • Podcast Magazine: You can subscribe to PodMag and enjoy access to personal interviews with leading podcasters, details on the top products, and information on the latest happenings in the industry. The founder and publisher is Steve Olsher, the foremost leader in podcasting in the USA.
  • Auphonic: With Auphonic, you can automatically master your audio files, add ID3 tags, and send them to your podcast host in one simple step.
  • Music Radio Creative: Music Radio Creative is a great resource for professional introductions, intros, outros, jingles, and more.
  • Power-Up Podcasting: Created by Pat Flynn, Power-Up Podcasting is a robust step-by-step podcast training course designed to help you create and launch your podcast successfully.
  • Podcasters’ Paradise: This online community can give you the chance to connect with and learn from fellow podcasters.

The Bottom Line: Your podcast won’t promote itself. If you want more downloads and more influence then implement these ideas!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net