by Scott Lorenz | Blog, Book Promotion, Book Publicity, Marketing a Book, Promoting a Book, Writers Conferences, Writing a Book
By Scott Lorenz
Westwind Communications
If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.
A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.
Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!
Here are some upcoming writers’ conferences in 2024:
February 5-15, 2024: 2024 Sierra Writers Conference (Rocklin, CA). The 2024 Sierra Writers Conference celebrates the 21st anniversary of Sierra College Press and Standing Guard, its landmark book of stories about Japanese internment during WWII. This year’s conference draws on the spirit of the Sierra College Press, its first publication, and the talent of a diverse group of speakers who will discuss and provide instruction on stories of social justice, the environment, and the craft of writing. https://sierrawritersconference.wordpress.com/
February 7-10, 2024: AWP Conference 2024 (Kansas City, MO). The AWP Conference & Bookfair is the annual destination for writers, teachers, students, editors, and publishers of contemporary creative writing. It includes thousands of attendees, hundreds of events and bookfair exhibitors, and four days of essential literary conversation and celebration. The AWP Conference & Bookfair has always been a place of connection, reunion, and joy, and we are excited to see the writing community come together again in Kansas City, Missouri in 2024. https://www.awpwriter.org/AWP/AWP/Conference-Bookfair/Overview.aspx
February 15–18, 2024: 20th Annual San Francisco Writers Conference (San Francisco, CA). The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community. https://www.sfwriters.org/
February 16-18, 2024: Southern California Writers Conference (San Diego, CA). Founded and run by professional writers the SCWC provides veteran and emerging talent with authoritative guidance to help distinguish those manuscripts that are ready for market consideration, having facilitated well over $4 million worth of first-time authors’ book and screen deals. https://writersconference.com/sd/
February 20-23, 2024: 29th Annual Writers at the Symposium by the Sea (San Diego, CA). Writer’s Symposium by the Sea is an annual event to inspire readers and writers alike, featuring evocative conversations with exemplary writers from various genres, backgrounds, and perspectives. During each interview, the audience is invited to actively listen in as writers share what inspires their writing and delve into the practices that propel their success. https://www.pointloma.edu/opportunities/writers-symposium-sea
February 29 – March 1, 2024: 27th ASU Writers Conference in Honor of Elmer Kelton (San Angelo, TX). The 2024 conference will commemorate the 27th Angelo State University Writers Conference in Honor of Elmer Kelton. Our two-day conference is one of the few in the state that requires no registration or attendance fees for presenters and guests. https://www.angelo.edu/departments/english-modern-languages/writers_conference.php
March 3-4, 2024: I Write Writing Conference (Denver, CO). Whether you are a Creator, Author, or Soon-to-Be, this conference was designed with you in mind. Giving you a 2-Day Experience for you to network with others in your field. Come Learn, Create, and Thrive with us!
March 7-8, 2024: Write to Learn Conference (Columbia, MO). This year’s conference theme will be “The Kids ARE the Curriculum.” “I chose this theme because one of the best pieces of advice I ever got as a teacher was, “Don’t teach the curriculum; teach kids.” Sure, you have to teach some content—English, or Math, or History. But if you keep the focus on the biological units in front of you, everything works better.” – says Willy Wood, Write to Learn Conference Coordinator. https://10times.com/e1z5-k0p1-sgz9
March 8-9, 2024: 22nd Annual Rocky Mountain Legal Writing Conference (Las Vegas, NV). The Rocky Mountain Regional Legal Writing Conference began in 2000 at University of Arizona Law as the brainchild of Professor Suzanne Rabe (University of Arizona Law), Professor Judy Stinson (Sandra Day O’Connor College of Law at ASU) and Professor Terrill Pollman (William S. Boyd School of Law at UNLV). The three professors designed the conference as an informal exchange of teaching ideas among legal writing professors from schools in the loosely defined “Rocky Mountain” region, but it quickly grew into one of the largest and most popular regional legal writing conferences in the nation, drawing participants from across the nation and, indeed, across the globe. https://cal.lmu.edu/event/22nd_annual_rocky_mountain_legal_writing_conference
March 9, 2024: Bay to Ocean Writers Conference 2024 (Wye Mills, MD). Now celebrating its 26th year, the Bay to Ocean Writers Conference is a one-day event that has attracted more than 4,000 writers over its history. It is sponsored by the Eastern Shore Writers Association (ESWA), a non-profit organization of writers from across the Delmarva Peninsula. https://www.easternshorewriters.org/event-5501034
March 16, 2024: The 2024 Atlanta Writing Workshop (Atlanta, GA). The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/
March 20-23, 2024: Blue Lake Christian Writers Conference (Andalusia, AL). At Blue Lake Christian Writers Retreat, you’ll experience the benefits of a large writers’ conference, but on a more personal level. Whether you’re a beginning or experienced writer, interested in fiction or nonfiction, our faculty of seasoned professionals can teach you how to improve your writing skills, market your work, and get published. https://bluelakecwr.com/
March 20-22, 2024: 55th Annual UND Writers Conference (Grand Forks, ND). Founded in 1970 and held every year since, the UND Writers Conference is a three-day event featuring six to eight authors annually ranging from Gwendolyn Brooks and August Wilson to Tommy Orange and Colson Whitehead. The UND Writers Conference is committed to community outreach, engagement, and finding ways to increase audience access to literature. https://und.edu/writers-conference/index.html
March 21-23, 2024: Moravian Writers Conference (Bethlehem, PA). To celebrate the conference’s 10-year anniversary, this FREE conference (featuring in-person and live streamed events) will focus on different approaches for thinking about story and story sharing. https://www.moravian.edu/writersconference
March 22-24, 2024: Let’s Just Write! An Uncommon Writers Conference (Chicago, IL). Let’s Just Write! An Uncommon Writers Conference was named one of the best conferences in the U.S. by The Writer Magazine two years in a row! Two days, twenty-plus presenters, workshops, sessions, panels…and more. https://www.chicagowrites.org/conference
March 22-26, 2024: Vision Christian Writers Conference (Felton, CA). The Vision Christian Writing Conference is the response to the devastating news that Mt. Hermon was ceasing their legacy 50-year writing conference at the beginning of the pandemic. https://vcwconf.com/
April 3-7, 2024: Monterey Writers Retreat Conference (Pacific Grove, CA). Join us on the wondrously scenic and soothing Monterey Peninsula in Pacific Grove for the express purpose of working intimately with experienced author and agent professionals. Know that writers of every kind have journeyed for over a century to this location on the California west coast. They come in search of inspiration, individuality, purpose and vision, but more importantly, to share an understanding that art has preceded their arrival in the form of a brutally beautiful sea and windswept shore. https://montereywritersretreat.com/
April 6-7, 2024: South Asian Literary Association Annual Conference (Virtual). In the 2024 annual meeting of SALA, we take seriously the call for collective action, coalition building and solidarity between Black and South Asian peoples across the world in the aftermath of Black Lives Matter and new awareness about anti-Asian racism. https://southasianliteraryassociation.org/annual-conference/
April 11-13, 2024: 21st Las Vegas Writers Conference (Las Vegas, NV). This year – and every year – the 21st Las Vegas Writers Conference is dedicated to helping writers of all genres improve their craft, sharpen their business skills, and network with publishing professionals. Held each spring, this year’s conference will draw virtual attendees from around the world. Pitch sessions with literary agents and editors are included in the price of registration. Writers will have the opportunity for one-on-one mentoring sessions with faculty members and other published authors. https://lasvegaswritersconference.com/
April 18-21, 2024: The 2024 Chanticleer Authors Conference (Bellingham, WA). What makes the Chanticleer Author Conferences so special? Most importantly, the attendees! You are what makes this conference so special. Learning from the experts – Learn from the Best! Learning from each other and Networking and making new friends and connections. https://www.chantireviews.com/chanticleer-conference/
April 19-20, 2024: American Christian Fiction Writers (ACFW)- Colorado Springs Chapter (Colorado Springs, CO). American Christian Fiction Writers, Colorado Springs Chapter, has offered an affordable conference experience for Christian writers annually since 2009. We invite you to join us at Glen Eyrie Castle in the foothills of Colorado Springs, Colorado, for an unforgettable weekend of teaching, fellowship and inspired writing, whether you are already an established author or just starting your journey to publication. https://acfwcosprings.net/
April 22-23, 2024, International Conference on Corpus Design, Compilation and Linguistics (Boston, MA). International Conference on Corpus Design, Compilation and Linguistics aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Corpus Design, Compilation and Linguistics. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered, and solutions adopted in the fields of Corpus Design, Compilation and Linguistics. https://waset.org/corpus-design-compilation-and-linguistics-conference-in-april-2024-in-boston
April 25-27, 2024: NWG Annual Conference (Omaha, NE). The Nebraska Writers Guild offers three days of consultations, critique boot camps, and shop talk seminars. Appointments with literary agents like Kristina Slater are first-come, first-served, and have no extra cost. This conference is perfect for writers who would rather focus on intimate group or pair discussions rather than large panels. Workshops are capped to allow for in-depth discussion and a focus on networking without small talk. https://nebraskawriters.org/register-now-for-the-2024-annual-conference/
April 25-28, 2024: 31st Annual Pikes Peak Writers Conference (Colorado Springs, CO). Jazz up your Writing: The Roaring 20s comes to the Pikes Peak Writers Conference!
Pull out your flapper dresses, fedoras & channel your inner Gatsby. We’re going to Paris 1920 to learn from the best: Hemingway, Stein, Joyce, Beach, Eliot, the Fitzgeralds. https://conference.pikespeakwriters.org/
April 26–28, 2024: 7th Annual Sonoma Valley Authors Festival (Sonoma, CA). The Sonoma Valley Authors Festival Brings people together to hear authors from a variety of literary genres and speakers who discuss advances being made in science, technology, and medicine. https://svauthorsfest.org/
April 27, 2024: Atlanta Self-Publishing Conference (Atlanta, GA). They offer the Atlanta Self-Publishing Conference annually for authors who are interested in self-publishing or who have self-published and want to get the most out of their publishing business. https://atlantawritersclub.org/aspc/
May 2-4, 2024: 2024 OWFI Writers Conference (Oklahoma City, OK). Founded in 1968, the Oklahoma Writers’ Federation, Inc. (OWFI) is a non‑profit federation of writers’ groups dedicated to promoting higher standards for the written word. We believe that the literary profession has come of age and merits a fair share of the critical acclaim so generously lavished on other worthwhile arts. OWFI shall seek to coordinate and encourage professional writing within and without its organization and promote the recognition of outstanding contributions to the written language. https://www.owfi.org/
May 3-4, 2024: Lakefly Writers Conference, (Oshkosh, WI). EVERYONE HAS A STORY! Come to the Oshkosh Premier Waterfront Hotel and Convention Center for a two-day conference. They offer workshops on the craft and business of writing designed to inspire and guide your creative journey. https://lakeflywriters.org/
May 4, 2024: The 2024 Michigan Writing Workshop (Detroit, MI). At this writers’ conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/
May 4, 2024: The 2024 Washington Writers Conference (Rockville, MD). The Washington Independent Review of Books presents the 11th annual Washington Writers Conference, the DC area’s premier literary gathering! Visit www.wirobooks.com for complete conference information. https://www.zeffy.com/en-US/ticketing/f3500c50-8eb2-4071-9762-a5a73f256ad8
May 9-11, 2024: Storymakers Conference (Provo, UT). The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. The Storymakers conference features over a hundred classes geared toward aspiring and established writers alike, taught by some of the best presenters in the publishing industry. https://storymakersguild.org/storymakers-conference
May 10-12, 2024: Muse and the Marketplace (Boston, MA). It will include goal setting, small cohorts of writer friends and those working in your genre, and 70 sessions given by excellent guest authors on the craft of the novel, memoir, poetry, and more, plus sessions on navigating the publishing world led by premiere literary agents, editors, publicists, and more. https://museandthemarketplace.com/muse-2024/
May 16-19, 2024: Looking Glass Rock Writers Conference (Brevard, NC). Exploring the theme “A Sense of Place,” small select groups of conference attendees experience working under the guidance of notable writers. Founded in 2016 as a partnership between the Transylvania County Library and Brevard College, the annual conference consists of writing workshops for select participants and public readings by the workshop leaders free to the community. https://www.lgrwc.org/
May 17-19, 2024: Technical Communication Summit (Minneapolis, MN). In 2024, STC is excited to offer a Summit experience that breaks the mold, providing more opportunities to network and learn from fellow practitioners, dive deeper into intensives on important topics, and keep up with the industry. This in-person event will provide knowledge-building, skill-building, and networking building every hour of the day to meet the ongoing educational needs of technical communication professionals. https://summit.stc.org/
May 18-21, 2024. Kachemak Bay Writers Conference (Homer, AK). The Kachemak Bay Writers’ Conference has been the place where writers from Alaska and beyond come together to create community and learn how to be better writers. https://writersconf.kpc.alaska.edu/
May 26-30, 2024, Blue Ridge Mountains Christian Writers Conference (Black Mountain, NC). The Blue Ridge Mountains Christian Writers Conference began nearly four decades ago as a spirit-filled environment where writers could move forward in their writing journey and publishing dreams. The legacy event is focused on God’s path for each writer, and the conference is dedicated to meeting professional and spiritual needs. https://www.blueridgeconference.com/blue-ridge-mountains-christian-writers-conference/
May 28–June 1, 2024: ThrillerFest XIX (New York, NY). Notable thriller writers like Dennis Lehane will join other experts to offer Master Classes, workshops, pitches, panel discussions, and more. The conference’s PitchFest and QueryFest offer opportunities for self-published authors, traditionally published authors, and unpublished authors seeking query letter or manuscript help. Pricing is via day passes, per event, or with packages. https://thrillerfest.com/
June 5-11, 2024: TWH MAINE “Mini MFA” Writers Conference (Boothbay Harbor, ME). Serious writers attend our program and go on to publish. There is no other writing program like it. The Writer’s Hotel Maine “Mini MFA” is a unique, hybrid, comprehensive writing program. Our programming includes our TWH two-editor pre-conference Team Reading and our conference, to be held IN-PERSON at the Spruce Point Inn Resort and Spa in Boothbay Harbor, Maine! https://thenewguard.submittable.com/submit/260397/apply-to-our-twh-2025-maine-mini-mfa-all-genre-writers-conference-june-4-10-2
June 7-9, 2024: Between the Pages Writers Conference (Springfield, MO). Springfield Writer’s Guild, Sleuths’ Ink, and Ozarks Romance Authors are pleased to present the second annual Between the Pages Writers Con, June 7-9, 2024. Join us for an exciting lineup of guest speakers, workshops, and the opportunity to network with industry professionals. https://btpwriterscon.com/
June 10-14, 2024: 25th Anniversary – Writing and Illustrating for Young Readers Conference (Draper, UT). Writing and Illustrating for Young Readers presents an exciting five-day conference every June, consisting of intensive, week-long classes and daily breakout sessions. The heart of Writing and Illustrating for Young Readers is its morning workshops, where attendees have the opportunity to workshop their manuscripts with an industry professional. In the afternoon workshops, registrants have the opportunity to attend plenary and breakout sessions to learn more about the craft of writing.” https://www.wifyr.com/
June 11-14, 2024: Write-to-Publish Conference (Wheaton, IL). Since 1971, Write to Publish has been training, inspiring and encouraging writers like you, connecting them with editors to help them improve their craft, with publishers who are looking for good books to publish, and with literary agents who can represent them. https://writetopublish.com/
July 19-20, 2024: 2024 Writing Heights Writers Conference (Fort Collins, CO). Starting in 2024, the Writing Heights conference is taking on a new tone and focusing on the business and professional aspects of being an author. Our hybrid format will ensure that attendees have an engaging and interactive experience, whether they attend in-person or from the comfort of their own home. https://www.facebook.com/WritingHeightsWritersConference/
June 19-23, 2024: St. Davids Christian Writers’ Conference (Meadville, PA). St. Davids is special. They’re an intimate gathering of writers that provides an opportunity to build a network, not by exchanging business cards in a busy hallway. Here they connect, like real people – laughing over lunch, chatting about their projects in the lounge, or giving their elevator pitch in genre group meetings. Writing is a different beast with the digital world but connecting with people is still done face to face. https://stdavidswriters.com/
June 24-29, 2024: Minnesota Northwoods Writers Conference (Bemidji, MN). The Minnesota Northwoods Writers Conference has given hundreds of participants from Minnesota and across the United States the opportunity to work closely with award-winning faculty. We offer a range of scholarships to support emerging writers, important voices, and community leaders. This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/
June 7-11, 2024, SWA 2024 Writers Conference (St. Simon’s Island, Georgia). This low-key summer conference for Southeast-based writers features book signing, socializing, and workshops on writing, publishing, and marketing works. https://www.southeasternwritersassociation.org/
July 7-13, 2024: Leopardi Writing Conference (Recanati, Italy). An immersive program for new and experienced authors, the Leopardi Writing Conference offers workshops and craft talks in fiction, nonfiction, and poetry. As writing tends to be a solitary endeavor, the Leopardi Writing Conference will serve the inspiring purpose of community and place. We invite you to take advantage of this opportunity to receive expert feedback on your writing project, and get to know your fellow writers, including the distinguished members of our faculty. https://www.leopardiwc.org/
July 10-14, 2024: GCLS Annual Conference (Denver, CO). The GCLS’s annual conference is the premier literary event for both authors and readers. The event brings together readers, fans, writers, editors and publishers to celebrate women-loving-women and sapphic literature. https://www.goldencrownliterarysociety.org/2025-annual-conference
July 11 – 13, 2024: Midwest Writers Workshop (Muncie, Indiana). MWW’s primary goal is to nurture aspiring and accomplished writers to improve their craft and achieve their writing and publishing goals in an inclusive community that welcomes and uplifts all voices. At our annual hybrid summer conference, you’ll find a thriving and lively community eager to welcome new faces and catch up with old writer friends from across the Midwest–and beyond! We offer sessions and panels covering a wide array of genres, topics, and approaches to craft, all led by top-notch faculty. https://www.midwestwriters.org/mww24-summer-conference/
July 11-14, 2024: Readercon 33 Conference (Quincy, MA). Although Readercon is modeled on “science fiction conventions,” we have no art show, no costumes, no gaming, and almost no media. Instead, Readercon features a near-total focus on the written word. In many years the list of Readercon guests rivals or surpasses that of the Worldcon in quality. Readercon is the only small convention regularly attended by such giants of imaginative literature as Samuel R. Delany, Ellen Datlow, Amal El-Mohtar, John Crowley, Greer Gilman, and Catherynne M. Valente. https://readercon.org/
July 12-14, 2024: SAGA 2024 Genre Fiction Writers’ Conference (Winston-Salem, NC). SAGA is fast becoming the premier genre fiction writing conference east of the Mississippi. With a concentration on genre writing (science fiction, fantasy, romance, mystery, thriller, horror, etc.), SAGA brings the master class-style presentation of a professional writers’ conference to commercial fiction, with presentations and workshops focused both on craft and on the business of writing. https://www.eventbrite.com/e/saga-2024-tickets-677588795327
July 14-20, 2024: Port Townsend Writers Conference (Port Townsend, WA). The Port Townsend Writers Conference will feature guided free writes as well as readings and lectures by contemporary writers in the heart of the Pacific Northwest. In 2024, Centrum’s writing programs will offer participants vital support for the creation and revision of new and existing work from PTWC Artistic Curator Gary Copeland Lilley and award-winning faculty (listed alphabetically) Kim Addonizio, Quenton Baker, Elizabeth Colen, Alice Derry, Melissa Febos, CMarie Fuhrman, Tess Gallagher, Jennifer Givhan, Derrick Harriell, Arna Bontemps Hemenway, Brandon Hobson, Ravi Howard, Sasha LaPointe, Sam Ligon, Rena Priest, Sebastian Matthews, Laura Read, Anastacia Reneé, Shawn Vestal, and Kristen Millares Young. https://centrum.org/program/writers-conference/
July 19-21, 2024: Imaginarium (Louisville, KY). Imaginarium 2024 proudly welcomes author, publicist, podcaster, publisher and book marketing expert Stephanie Feger as a Spotlighted Guest! The founder of the emPower PR Group, following a 15-year career in the communications and marketing industry, Stephanie and her team of marketing experts help authors build or grow meaningful businesses around their books’ empowering messages! https://www.entertheimaginarium.com/
July 20-22, 2024: Sun Valley Writers’ Conference (Sun Valley, ID). The Sun Valley Writers’ Conference (SVWC) began with a conversation among four friends – journalist Reva B. Tooley, Sun Valley Community School leaders Jon and Leslie Maksik, and venture capitalist Gordon Russell, who sat around a kitchen table in 1994 and fantasized about starting a writers’ conference. One year later, SVWC held its first event in a tent at Sun Valley Community School, featuring 12 writers, 108 attendees, and an opening talk by Pulitzer Prize-winning journalist, David Halberstam. https://svwc.com/
July 21 – July 26, 2024: Napa Valley Writers Conference (Napa, CA). Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous. http://www.napawritersconference.org/
July 31 – August 4, 2024: Willamette Writers Conference (Portland, OR). Willamette Writers is the largest writers’ organization in the Pacific Northwest. Writers of all genres and at all stages of their careers come to our meetings, annual conference, and workshops to connect with their community, develop their craft, and advance their career. https://willamettewriters.org/
August 1-3, 2024: Mendocino Coast Writers Conference (Mendocino, CA). The Mendocino Coast Writers’ Conference is a vibrant gathering that offers morning workshops in a wide range of genres. Afternoons are packed with craft seminars, panels, one-on-one consultations, and open mics; and every evening offers an opportunity to enjoy the camaraderie and connection that make this conference, in the words of one participant, “life changing.” At this conference, writers can participate in morning workshops that are related to various genres. https://mcwc.org/
August 1-4, 2024. The 60th Cape Cod Writers Center Conference (Barnstable, MA). The Cape Cod Writers Center is committed to assisting published and aspiring writers of all genres, abilities and ages to develop their writing skills and learn the business of editing, publishing and promotion. https://capecodwriterscenter.org/mark-your-calendars-for-upcoming-ccwc-events/
August 2-4, 2024: Advanced Speakers & Writers Conference (AWSA). AWSA is a special fellowship of over 800 Christian women. We are professional authors, entertainers, publishers and speakers who encourage and train one another. https://awsa.pages.ontraport.net/conference
August 3–9, 2024: 29th Annual Postgraduate Writers’ Conference (Montpelier, VT). VCFA’s annual Postgraduate Writers’ Conference is a haven for serious, emerging practitioners seeking to connect, recharge, and lift their process and craft to new levels. https://vcfa.edu/postgraduate-writers-conference/
August 22-25, 2024: 2024 Killer Nashville International Writers’ Conference (Franklin, TN). Killer Nashville is the premier forum for all genres incorporating mystery, thriller, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.killernashville.com/
September 5-8, 2024: American Christian Fiction Writers Conference St. Louis (St. Louis, MO). If you’ve attended an ACFW conference before, you understand what the excitement’s about. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. If you write Christian fiction—or want to learn how—the ACFW conference is an investment worth making. We hope you’ll join us on this exciting journey, taking a major step forward in your writing career. ACFW, the Voice of Christian Fiction. https://acfw.com/acfw-conference/
September 27-29, 2024: Colorado Gold Writers Conference (Denver, CO). They want to help you “lift up and lift off” your writing career at 2024’s Colorado Gold Writers Conference with a smashing line-up of keynotes, super-star agents (including for film adaptation), workshops for a variety of topics and genres, and networking galore. (Did someone say Bar-con?). https://rmfw.org/conference/
September 28-29, 2024: Gotham Writers Children’s Lit Conference (Via Zoom). This online conference features a lot of great people in kid-lit, including agents and publishers. Attendees can pay a bit extra and have pitch sessions, too. https://www.writingclasses.com/childrens-book/writers-conference/index
October 10-12, 2024: Ozarks Creative Writers Conference (Eureka Springs, AR). This conference is for new, emerging, and accomplished writers focusing on the craft of writing, further developing skills, as well as stimulating and encouraging participants. OCW also focuses on opportunities for the participants to interact with editors, agents, and publishers. https://www.ozarkcreativewriters.com/
October 17-20, 2024: Writer’s Digest Annual Conference (New York, NY). Writer’s Digest Annual Conference is excited to meet in person this October in the hometown of Writer’s Digest! More details will be available soon including a call for speakers, registration, etc. As time evolves, we will post updates so be sure to check our website for the latest information. https://writersdigestconference.com/
November 1-2, 2024: Atlanta Writers Conference (Atlanta, GA). AWC’s 31st conference offers an in-person experience for all activities—critiques and pitches, a workshop, Q&A panels, free talks, an award ceremony, a book fair & more—and a virtual option for agent/editor meetings https://atlantawritersconference.com/
November 15-17, 2024: Kauai Writers Conference, (Lihue, Kauai). The Kauai Writers Conference attracts major authors of both literary and popular fiction, memoir, poetry, non-fiction and screenplay. A three-day conference including about 40 workshops, lectures and panels with each of the author faculty. https://kauaiwritersconference.com/
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://westwindbookmarketing.com/ or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
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by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Christian Writer's Conferences, Promoting a Book, Writers Conferences
By Scott Lorenz
WestWind Book Marketing
If you’re a Christian writer and want to take your career to the next level, then writers’ conferences are certainly worth exploring.
There are many Christian writers’ conferences that can give you the opportunity to meet and learn from other authors, pitch your book, and network with agents, editors, and book marketing experts.
Here’s a good overview of some of the Christian writers’ conferences in 2024 that you should consider attending:
1. Asheville Christian Writers Conference, February 23-25, 2024, Asheville, NC. The Asheville Christian Writers Conference is a small conference limited to 120 attendees. It will offer one-on-one mentoring and critiques with award-winning authors. https://ashevillechristianwritersconference.com/
2. Carolina Christian Writers Conference, March 8-9, 2024, Spartanburg, SC. The Carolina Christian Writers Conference will offer tips and tricks on topics like book proposals, social networking, and pitching to editors and publishers. https://www.fbs.org/christian-writers-conference/
3. Midsouth Christian Writers Conference, March 15-16, 2024, Central Church, Collierville, TN. This workshop will be full of workshops by editors and agents, a keynote speaker, and faculty appointments. https://midsouthchristianwriters.com/
4. Blue Ridge Mountain Christian Writers Conference, May 26-30, 2024, Black Mountain, NC. The Blue Ridge Mountain Christian Writers Conference will offer a keynote speaker, workshops, and plenty of networking opportunities for new and seasoned writers. https://www.blueridgeconference.com/
5. Write to Publish Conference, June11–14, 2024, Wheaton, IL. Write-to-Publish, which is owned and managed by the Christian Writers Institute will host a conference with a focus on networking. https://writetopublish.com/
6. St. Davids Christian Writers’ Conference, June 19-23, 2024, Allegheny College, Meadville, PA. Held at Allegheny College, the St. Davids Christian Writers’ Conference will feature boot camps, workshops, and more. https://stdavidswriters.com/
7. Realm Makers 2024, July 18-20, 2024, St. Louis, MO. Realm Makers is specifically designed for Chrisitan writers who write speculative fiction. https://www.realmmakers.com/annual-conference/
8. Taylor University Professional Writers Conference 2024, July 26-27, 2024, Upland, IN. Sponsored by Taylor University’s nationally recognized Professional Writing major, this conference stresses tools and tips for getting your writing into print. You’ll learn from professional writers and network with agents and editors who can take you to the next level in your writing. https://taylorprofessionalwritersconference.weebly.com/
9. Colorado Christian Writers Conference, May 15-18, 2024, YMCA of the Rockies, Estes Park, CO. Our in-person conference offers Teaching Sessions, Keynote Speakers, Round Table Discussions, and FREE appointments with agents and editors of your choice! Plus … you have access to all recorded sessions for the rest of the year! https://colorado.writehisanswer.com/
10. Florida Christian Writers Conference, October 16-20, 2024, Lake Yale Baptist Conference Center, Leesburg, FL. This conference will include workshops, VIP breakfasts with special speakers, and the chance to connect to agents, editors, and award-winning writers. https://word-weavers.com/floridaevents
11. Vision Christian Writers Conference, March 22-26, 2024, Mount Hermon Conference Center, Felton, CA. This is an annual gathering of collaborative, mutually encouraging writers focused on improving their skills, networking with professionals (agents, editors, publishers, etc.), and enjoying the fellowship of like-minded folks. https://vcwconf.com/
12. C.S. Lewis Writer’s Conference, co-hosted by Cultivating Oaks Press, May 2 – 4, 2024, Glen Eyrie Castle & Colorado Conference Center, Colorado Springs, CO. The C.S. Lewis Writer’s Conference is based on the work and life of C.S. Lewis, a British writer and theologian. Their first conference on writing revolves around the important theme of “Cultivating a Writer’s Life.”. https://www.cslewis.org/writers/
13. Blue Lake Christian Writers Retreat, March 20-23, 2024, Blue Lake Camp, Andalusia, AL. At Blue Lake Christian Writers Retreat, you’ll experience the benefits of a large writers’ conference, but on a more personal level. Whether you’re a beginning or experienced writer, interested in fiction or nonfiction, our faculty of seasoned professionals can teach you how to improve your writing skills, market your work, and get published. https://bluelakecwr.com/
14. Mt Zion Ridge Press Online Writing Conference 2024, May 16-18, 2024, Online. The Online Conference with an In Person Experience. It covers fiction, non-fiction, children’s books, marketing, and more. Keynote Speaker: Bob Hostetier. https://mzrpchristianwritingconference.com/
15. The Premier Christian Fiction Conference, September 5-8, 2024, Hyatt Regency, New Orleans, LA. If you’ve attended an ACFW conference before, you understand what the excitement’s about. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. https://acfw.com/acfw-conference/
16. West Coast Christian Writers Conference, November 7-8, 2024, Roseville, CA. WCCW is a writers’ conference with a reputation for high-value teaching, expert speakers and mentors, hands-on help, a welcoming atmosphere, and innovation. Our faculty members are industry professionals – agents, editors, authors, and marketing and business experts – chosen to represent a variety of publishing methods, genres, interests, and ethnicities. https://www.westcoastchristianwriters.com/
The Bottom Line: If you’re writing or have written a book with a Christian theme or genre, Christian Writers’ Conferences are well worth the investment. They can help propel your writing career forward.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.
His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://westwindbookmarketing.com/ or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Promotion, Book Publicity, Television, ZOOM
By Scott Lorenz
Westwind Communications
Ever notice how some people look great on a Zoom call? What’s their secret? In today’s era of COVID-19, media interviews that were once conducted in a TV studio are now performed on Zoom, Skype, or Facetime. This presents more opportunities for interviews because you don’t have to go to a studio but there are challenges as well. Are you ready for your up-close TV interview on ZOOM?
My personal Zoom experiences and discussions with several experts in this visual field have allowed me to come up with a quick list of tips to help you crush your next Zoom call. Without further ado, here they are:
Dress Appropriately
You don’t have to dress up as much as you usually do. However, your attire should not be down more than one level from what you typically wear in the office. If you normally wear a suit and tie, for example, opt for a nice blouse or button-up shirt.
Jess Todtfeld, former producer and media trainer also recommends you avoid white, black, and red, ensure your clothing is wrinkle-free, remove distracting jewelry, and dress as simply as possible. “TV viewers should focus on your face and what you say, not your clothes,” he says.
You are the face of your company, your school, your brand. If you normally wear makeup to work, then you’ll need to wear it on a TV interview too.
Jess created a new video course on Udemy focusing on looking and sounding good for any online interview. He goes into much detail on doing the best job possible whether it’s for a media interview or a new job. Check it out at: https://bit.ly/ZOOM_Tips_JT
Invest in Reliable Internet Connection
Chances are you’ve seen someone freeze on the screen during a Zoom session. To reduce the risk of this happening to you, a reliable internet connection is a must. If you’re in the middle of an interview and your connection freezes, a TV station will stop the interview and go to someone else. A hardline wired connection to your computer vs. WIFI can prevent this issue. In the event you must use WIFI, request that others in your home or office stay off it during your interview.
Be Mindful of Your Background
Your background during a Zoom call is important. Do your best to make it visually appealing. Add fresh flowers, a potted plant, a painting, or your book cover enlarged on an easel. Remember that people will be able to read book titles so there’s a good chance they’ll notice dust, dirty clothes, and other imperfections in the background. Don’t sit in front of horizontal blinds as this confuses the camera and may cause pixelation of the image. (Vertical blinds are ok) Refrain from virtual backgrounds that come with ZOOM as they create distortion around your head and body. If you must use one due to a home office in a bedroom or hallway, then buy a portable green screen so you can choose a beautiful virtual background that’s free from distortions. You’ll look professional and feel good too.
Do you have a ZOOM Room?
TV and radio studios have acoustically padded walls, ceilings and are carpeted. The sound is absorbed and is not ricocheting around giving that ‘hollow’ effect. If your ZOOM Room is like a racquetball court then you need a new location or to figure out how to deaden the sound bounce with carpet, acoustic tiles, etc. Wearing a lapel microphone helps too. This should be needless say but, keep dogs, kids, and the neighbor’s lawnmower out of sound range.
Pay Attention to the Lighting
It’s essential that your face is well lit throughout the entire interview. If you’re in a dark room, use a circle light or lamp with a warm glow. Ideally, you’d be in a bright room with minimal windows. Excessive light may cause the camera lens to adjust when you don’t want it to. The cost is $50-100. I love mine and it’s really helpful on dark dreary days, late night or early morning interviews or when your spouse may need the living room light for reading!
Ensure the Camera is at ‘just a smidge below’ Eye Level
The camera should always be ‘just a smidge below’ eye level with you. Try your best to look at the camera instead of the screen at all times. Don’t let your eyes wander as this may cause others to believe you’re disinterested or disengaged in the interview. Put a little post-it notes near the camera lens on your camera to remind you to ‘look at the camera’ not the screen.
If you are using the camera on an iPhone or other smartphone, place it on a tripod and be sure to turn off the notifications and the ringer or everyone on the call will hear them.
Use the Skype App
For best results when using SKYPE use the SKYPE App and not your browser. The reality is that the browser accessed version won’t run at optimal speeds and there’s a good chance your screen may freeze. Download the app on your phone or tablet and test it out in advance to make sure it works well.
Opt for Wireless or Wired Earbuds
Speakers on your computer are ok. But, if you want best results, get wireless or wired earbuds. They can enhance your sound quality and help you sound great on camera. If you use wireless earbuds, don’t forget to charge them completely before the interview.
Have a Glass of Water Handy
You can enjoy a number of benefits if you keep a glass of water by your side during your interview. Since talking a lot and being nervous can lead to dry mouth and throat, water can help you keep your vocal cords moist. It can also serve as a prop so if you’re asked a tricky question, you can take a sip of the water and give yourself some extra time to think of a good answer.
Don’t Forget Pen and Paper
With a pen and paper nearby, you’ll be able to jot down the reporter’s name, questions you may have, and anything that you’d like to remember after the interview. If you take notes on your computer, you’ll distract the interviewer so doing so the old-fashioned way is ideal.
Practice, Practice, Practice
Make sure you know how to work ZOOM, SKYPE, and Facetime and are comfortable with all of the options. Practice using all of these with friends and family. Don’t let your big interview on national TV be a flop because of some technical issue you could have avoided.
The Bottom Line: By following these tips, you can nail your virtual Zoom interview and meet your goals from the comfort of your own home or office.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Book Reviews
By Scott Lorenz
Westwind Communications
As a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed with flying colors. If you’re a published author, rest assured you already have a profile on Goodreads. Here’s how you can take full advantage of the platform:
1. Run a Goodreads Giveaway
Through a Goodreads Giveaway, you can promote yourself and your book to the ideal audience. A Goodreads Giveaway is exactly what it sounds like: You give away copies of your books to interested readers. To set up a Goodreads Giveaway, follow these steps.
- Set Up Your Author Profile: First, create a Goodreads account, find the book(s) you’ve written, click on your name from the book’s page, and “claim” your author profile. After you receive an email confirmation, you can customize your profile.
- Choose Your Book Format: Scroll down to “Your Giveaways” on your author dashboard and click on “Listing a Giveaway.” From there, decide whether you want to give away print or Kindle versions of your book.
- Choose a Package: Next, select the Standard Package ($119) or Premium Package ($599). “Do the $119 eBook Goodreads giveaway,” says Alessandra Torre, a New York Times Bestselling Author and co-founder of Inkers Con dedicated to helping authors.
- Choose Your Timeframe: Your giveaway can last anywhere between 1 week and 30 days. I recommend three weeks because it’s long enough for people to notice your giveaway, but not so long that they’ll forget about it.
- Choose the Number of Books: I recommend giving away 100 Kindle books.
- Spread the Word: While Goodreads readers will hopefully find your giveaway organically, it can’t hurt to promote it on your social media outlets and ask your network to share.
You can see a list of Goodreads Giveaways here. If you’d like to hear a pro/con on a Goodreads Giveaway, then check out what YA Fantasy author Bethany Atazadeh has to say.
2. Participate in an Online Q&A Session
Ask the Author is Goodread’s Q&A platform on Goodreads that allows readers to submit questions to Goodreads Authors whenever they’d like. Until you decide to answer a question, it won’t be visible to the public. This gives you complete control over when you respond to reader questions and how you respond to them.
3. Blog, Blog, and Blog
Goodreads gives you the opportunity to blog about anything and everything. If you have a blog, you can set it up, so Goodreads picks it up automatically via a RSS feed. You can write about your writing career, share reviews of your books, and position yourself as an expert. The sky’s the limit so get creative and think about what your reader base would like!
4. Publicize Upcoming Events
As an author you know how important it is to get out and about. If you have upcoming book signings and speaking engagements, you owe it to yourself to advertise them through Goodreads events.
5. Share Excerpts of Upcoming Publications
Excerpts can get your audience excited about a book you have in the works. Don’t be afraid to share them on Goodreads via your author blog.
6. Post Videos
Readers are more likely to remember your messages when you deliver them by video. If you can, create and publish unique videos on Goodreads about your books, charitable contributions, upcoming events, and more.
7. Create a Listopia List
Listopia is a way for people to find new books to read. Since most readers stick to a genre when they finish one book, they go to another in the same genre. I.E. Romance readers are not buying a business book after they finish their last romance book, they usually buy inside the same genre. Listopia allows readers to discover books that are similar to the ones they like or in the same genre because their book is listed as being similar. The concept is “If you like this book you’ll probably like that book.”
8. Share, Share, and Share
Last but not least, share your list of favorite books and recent reads with your fans! This tip is simple but very effective and important.
The Bottom Line: If you’re in search of a fresh yet effective way to promote your work as an author, you owe it to yourself to explore Goodreads.
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
by Scott Lorenz | Blog, Book Marketing, Book Publishing, Book Title Generator, BookTok, How to title a book, Literary Agent, Writers Conferences, Writing a Book
By: Scott Lorenz
Westwind Book Marketing
Have you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing. But take it from a book marketer, just because it’s published doesn’t mean it’ll elevate your business.
On average, a self-published book costs around $2,000 to publish. But most of those books sell less than 100 copies. Wouldn’t you like your book to do better than that?
For the people I work with, investing in a professional book is a no-brainer. Speakers and business leaders see their books as a career investment, and it makes sense to consult the experts to get the best ROI.
“If you want to exponentially grow your opportunities as a consultant, speaker, investor, or leader, it’s time to get published,” says Marie Hasty. She’s a concierge ghostwriter for clinicians and medical entrepreneurs, and she loves helping her clients elevate their careers with a professional book. “These projects aren’t cheap. But investing in just one book can impact the rest of your life – your business, your personal brand, and your legacy.”
How much can you expect to invest if you want to put together a professional book for your brand? Here’s a breakdown of the cost of publishing a branding book today.
Publishing cost is different for every project. But understanding the rough cost for each step in the publishing process will help you make the best decision for your book (and your wallet). Let’s break down the book-building process into four categories: pre-publication, publication, marketing, and distribution.
Pre-Publication Expenses
Professional book development lays the foundation for an impactful branding book. As a book publicist and publishing expert, I can’t stress enough the importance of investing in the following areas to ensure your book’s quality and resonance with your audience.
1. Book Concept and Development
The first step in publishing your branding book is refining your concept and developing a well-structured outline. If you’re working with a ghostwriter or book consultant, they’ll help you with this. You’ll also need to get clear on your goals for the book, your audience, and the key stories you want to tell during this stage. Here’s a list of ghostwriters I like to work with: Ghostwriters
Ghostwriter: $20,000-$100,000+
Book Coach or Consultant: $1,000-$3,000 per month
2. Professional Editing and Proofreading
Editing is an indispensable aspect of publishing, as it ensures that your writing is polished, error-free, and ready for public consumption. Investing in professional editing and proofreading services will significantly improve the quality and credibility of your branding book. Skilled editors will help refine your content, improve flow, and ensure consistency for your readers.
Depending on the publishing route you choose, editing may be included in your publishing package.
Developmental Editing: $1,500-$5,000 per project
Line/Copy Editing: $1,500-$3,000 per project
Proofreading: $800-$1,000 per project
3. Book Cover Design
Don’t underestimate the power of a visually striking book cover. Despite what we’ve been told, your readers are judging your book by its cover. A good book cover can help sell a book – a bad cover can kill a book. Enlisting professional designers to create a compelling book cover that aligns with your branding visuals is well worth the investment. Here’s a list of Book Cover Designers I’ve compiled.
Book Cover Design: $200-$2,000
Publication Costs
The cost of publishing your book will depend on the publishing route you choose. Today, there are three main ways that authors are published: Traditional, hybrid, and self-publishing. For many authors, traditional publishing is not an option. But hybrid and self-publishing routes are rapidly gaining traction for authors who are able to invest in their book’s development and printing. Let’s compare the costs of each publishing method.
1. Traditional Publishing
Traditional publishing through big firms has significant advantages in that it won’t cost you anything to have your book edited, designed, and printed. Some authors even get advances on their book, although these aren’t what they used to be (think: less than $5,000).
However, there are still costs associated with traditional publishing. You’ll need to work with a literary agent, put together a book proposal, do most or all of the marketing yourself, and likely foot the bill on travel for a book tour. Check out my article with interviews from 18 literary agents about what they want from authors. What Literary Agents Want
Literary Agent: 10-15% of advances and royalties
Ghostwritten Book Proposal: $5,000-$15,000
Book Tour Expenses: $3,000-$20,000+
2. Self-Publishing
Self-Publishing has come a long way in the last decade, and several big authors have turned to this method as a way to keep more royalties and maintain creative control. Most importantly by self-publishing you can bring your book onto the market much faster by months and months. The downside is that this method is more work for the author, and you may need to coordinate hiring editors, designers, etc. to produce a professional finished product. Assisted self-publishing firms can help you save time and create a more refined book, but they’re not cheap, and you’ll need to vet your team before signing a publishing contract.
DIY Self-Publishing Expenses: $1,000-$2,000
Assisted Self-Publishing: $8,000-$25,000+
3. Hybrid Publishing
Hybrid publishing brings a mix of professional editorial support with the speed and creative control of self-publishing. Hybrid publishers share the publishing cost with their authors and provide in-house editing, design, and production. These firms help with some book marketing since their profits come partially from book sales. But keep in mind that hybrid publishers are not vanity presses, and many firms only select about 10% of the manuscripts they see in a year.
Hybrid Publishing: $6,000-$30,000
The publishing industry is always changing, and even experienced authors may change their publishing route depending on the goals for their book. Jane Friedman, an expert on book publishing and author consultant, summarizes the publishing process well:
“There is no one path or service that’s right for everyone all the time; you should take time to understand the landscape and make a decision based on long-term career goals, as well as the unique qualities of your work. Your choice should also be guided by your own personality (are you an entrepreneurial sort?) and experience as an author (do you have the slightest idea what you’re doing?).”
No matter what publishing route you choose, most book marketing efforts will likely fall on you, the author. So, let’s talk about what you might expect to pay for book PR, book promotions, and marketing a successful book launch.
Book Marketing
Investing in expert book marketing support can be the difference between a book that makes you a household name and a book that collects dust on your shelf. Book marketing costs money but obscurity costs more. Today, there are more avenues for marketing your book than ever. Here are the book marketing essentials to start with:
1. Hire a Book Publicist.
Have you ever wondered how guests on talk shows get those coveted spots? They’re likely working with a publicist or PR firm. Working with an experienced book publicist (like me) elevates your authority, gaining you media exposure with the audiences who need your book. A book publicist can also help you schedule appointments on your book tour, find book fairs and festivals, and connect you with journalists for interviews.
Book Publicist Cost: $5500-$7500 per month
2. Build Your Author Platform.
Where do you want people to go after they see you on TV, read your book, or watch your speaker presentation? Maintaining an author website and blog helps create more touchpoints for your audience to learn about you and your expertise. And this is a great place to recruit readers for your newsletter or course. Jeff Jacobs of the prestigious web design firm Marketing Success, says “I love working with authors because a website really elevates their book success. We’ve built dozens of author sites, and I recommend that every author keep a website.”
DIY Website Cost: $16-$50 per month
Professional Website Cost: $4,000-9,000
3. Social Media Promotion.
If you don’t have one already, building a following on social media can get more eyes on your brand and help you connect with more readers.
I know it’s difficult to be on all platforms, but you should be on at least one. If you have a business book and you are seeking business clients, then build out your LinkedIn page.
If you have a fiction book, then go for Facebook and Instagram.
If you have a younger audience then check out TikTok, and specifically BookTok, which has elevated dozens of authors in the last several years. Jane Friedman helped her client get to half a million followers on the platform, which led to a traditional publishing deal. “There are many approaches to getting your book out there to readers,” says Jane. If you’re wanting to build a face-forward platform, TikTok could be a great place to start.
You’ll need to think about who your audience is and where they live on the internet to best invest your time. Personally, I love Twitter or X as it’s being rebranded, and have 49K followers at @aBookPublicist. I promote my client’s books and my own services as well as Tweet about publishing, writing, and info useful to authors and publishers. I send out articles like this one to my followers and some are really happy to see this stuff!
DIY Social Media Cost: Nothing
Professional Social Media Management Cost: $200-5,000 per month
Social Media Ads Cost: $15-$200 per day
Distribution Costs
How and where readers access your book comes down to distribution. Most branding books are physically printed, and many authors opt for an e-book as well. Audiobooks are less common unless you’re working with a traditional publisher who will foot the bill. These are the main ways authors distribute their books today:
1. Online Retailers:
Amazon is the most common online retailer for books today, and a great option for self-publishing. Their print-on-demand option allows you to avoid the cost of large print runs. POD has a higher cost per book, but there’s much less risk. This costs nothing, but you won’t find your book in bookstores with this method.
Amazon Print-On-Demand Cost: $0
2. Brick-And-Mortar Stores:
If you’re working with a hybrid or traditional publisher, they’ll likely handle distributing your book to stores. Most publishers work with Ingram Publishing, which gets your book out to most bookstores nationwide. Retailers then order your book, and Ingram prints and ships it to them.
Book Distribution Cost: 10-26% of net sales
3. Do a Goodreads eBook Giveaway:
It may sound counterintuitive, but giving away your book can be a great marketing strategy. Sign up in your author profile on Goodreads and they do all the work. They’ll promote it to their audience and charge a nominal fee of $115. They’ll send out the eBooks to the winners of the contest. Some authors schedule several per year. Why do this? It puts your book into the hands of people who may read it and review it on Amazon or Goodreads. If you have a physical book, you can do the same thing but shipping the book is up to you. My recommendation is do the eBook.
The Cost and Investment of Publishing: Key Takeaways
There’s a reason why want to write a book but only a small fraction does it. Putting a successful book together takes time, money, and energy. But for the business leaders who commit to the process, there are big payoffs on the other side of being a “published author”. When you consult the experts in writing support, publishing, marketing, and distribution, you ensure the best results possible.
The Bottom Line: Your book will not write, publish and promote itself. If you want success get professionals to help you along the way.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
