by Scott Lorenz | Author Advice, Book Cover Designers, Book Marketing, Book Promotion, Book Publicity, Book Publishing
By Scott Lorenz
Westwind Communications
“A Good Book Cover Can Help Sell a Book – A Bad Cover Can Kill a Book.” – Scott Lorenz, Book Publicist
“Your book cover is not a decoration. It’s a smart business investment.” – George Foster, Foster Covers
Being a book publicist and book marketing guy, I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.
Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day!
Do you really think they read the book flap and your pitch? Ha!
Here are some important items to consider when making decisions on book cover design:
Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.
Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.
Visit bookstores look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?
Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.
Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work. How does your book look in black and white? Not every publication will be printing it in color.
Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.
The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.
Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by Best Selling Author Judith Grisel” or “Foreword by Amazon CEO Jeff Bezos” or “Foreword by James Patterson.”
Back inside flaps. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.
Use a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.
Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain. When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover.
Ask for feedback. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
Here are 50 book cover designers and services to consider for your next cover:
1. 99 Designs – https://99designs.com/
99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned many covers for authors using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, subtitle, what the book was about etc.
Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online.
They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was about $700. Currently 99designs book covers range in price from $299 to their top-of-the-line platinum package at $1,199. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.
2. Foster Covers – https://fostercovers.com/
George Foster of Foster Covers is a book cover designer who has earned more than 300 awards and created covers for 134 bestsellers. His work has appeared on over 1,000 books.
3. Alexander von Ness – https://www.nessgraphica.com/
Alexander von Ness is a book cover designer with over twenty years of professional experience in graphic design, including over a decade as art director in a branding agency. In the last decade his main area of focus has been book cover design. His website Nessgraphica is among the top trusted sites for book cover design services overall.
4. Fiverr – https://www.fiverr.com/
Fiverr gives you many options for just $5. These are fast and obviously cheap, but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey, it’s only $5 bucks!
5. 5MediaDesign – https://5mediadesign.com/
5MediaDesign crafts smart book cover design that stand out from the ordinary.
6. Killer Covers – https://killercovers.com/
Killer Covers offers various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia, and I’ve used them and recommended them several times.
7. Book Cover Express – https://bookcoverexpress.com/
Cathi Stevenson of Book Cover Express has 30 years of publishing experience and more than 1500 book covers to her credit. Book Cover Express has a competitive flat rate so you can work with your ideal budget.
8. Author Support – https://www.authorsupport.com/
The designers at Author Support are a great resource.
9. Book Creatives – https://www.bookcreatives.com/
Book Creatives offers book cover design and eBook design for authors.
10. Karrie Ross Graphics
Karrie Ross of Karrie Ross Graphics specializes in book cover design for the self-publishing industry.
11. Damonza – https://damonza.com/
Damonza has over 30 years combined experience in the design and advertising industry.
12. Robin Ludwig Design – https://www.gobookcoverdesign.com/
Robin Ludwig Design specializes in providing superior book cover design services utilizing professional equipment and software.
13. Andy Carpenter Design, https://acdbookcoverdesign.com/
Andy Carpenter Design is a boutique design firm for self-publishers and small presses.
14. Self-Publishing Lab – https://selfpublishinglab.com/
Self-Publishing Lab has been voted the best website for authors, so be sure to check it out.
15. Lulu – https://www.lulu.com/
Along with publishing services Lulu provides design quality at a competitive price.
16. David Airey – https://www.davidairey.com/books
David Airey is a creative book cover designer.
17. Book Cover Genius – https://jjfast.com/bonuses/bcg-tna53a
Book Cover Genius offers a great sales pitch about why you should download their software to design your own book cover. Worth a look.
18. CreateSpace – https://kdp.amazon.com/createspace-transfer
CreateSpace allows you to work with their professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image.
19. BookBaby – https://www.bookbaby.com/book-design/book-cover-design
BookBaby offers a straightforward approach to finding a budget and designing your book cover.
20. Guru – https://www.guru.com/
Guru is a great website to utilize to find freelance book cover designers from around the world. Very cool.
21. 1106 Design – https://1106design.com/
1106 Design offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.
22. Infinity Publishing – https://infinitypublishing.com/
With Infinity Publishing you have complete control over the cover design and layout of your book.
23. Abacus Graphics – https://johnraymondwebster.com/abacus-graphics/
Abacaus Graphics is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.
24. Albertine Book Design
Albertine Book Design offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard cover and paperbacks.
25. Book Covers for All – https://bookcoversforall.com/
Book Covers for All features one designer boasting over 18 years of experience with 1000+ books to his credit.
26. Elaine Gignilliat – https://romancebookcoverart.com/
Elaine Gignilliat is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors.
27. Extended Imagery – https://extendedimagery.com/
Carl Graves is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. These are really amazing must see covers.
28. Illumination Graphics – https://illuminationgraphics.com/
Illumination Graphics provides affordable and dynamic design for books, both book cover designs and book interior layouts.
29. BookWise Design – https://bookwisedesign.com/
BookWise Design has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.
30. ExpertSubjects – https://www.expertsubjects.com/
Expert Subjects has several cover artists, and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.
31. Canva – https://www.canva.com/create/book-covers/
Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too.
32. The Cover Collection – https://www.thecovercollection.com/
Here’s a way to get a high-quality book cover for a great price using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch.
33. TS95 Studios – https://www.ts95studios.com/
Hampton Lamoureux of TS95 Studios is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.
34. JD Smith Design – https://www.jdsmith-design.co.uk/
JD Smith is an award-winning book cover designer who has worked in the graphic design industry since she was 17. She designs book publishers for traditional publishers and independent authors.
35. Jessica Bell Design – https://www.jessicabelldesign.com/
Jessica Bell is dedicated to creating one-of-a-kind book cover designs that fit any author’s budget. She began designing covers as favors for her author friends and has turned her hobby into a successful business.
36. Mars Dorian – https://www.marsdorian.com/covers/
Mars Dorian is a digital illustrator and storyteller who specializes in creating e-book covers that stand out for affordable prices.
37. Alexandra Brandt – https://www.alexandrajbrandt.com/
Alexandra Brandt’s print and e-book covers focus on sci-fi and fantasy works.
38. Kingwood Creations – https://www.kingwoodcreations.com/
Find stunning premade book covers at Kingwood Creations. You can select your favorite design from over 100 premade covers.
39. MiblArt – https://miblart.com/
MiblArt is a design company that specializes in book covers. If you choose them for your book cover design, you can expect the first concept to be delivered in 3 days and an unlimited number of revisions.
40. Jeff Brown Graphics – https://www.jeffbrowngraphics.com/
Beautiful sci-fi and fantasy book cover designs can be found at Jeff Brown Graphics. Jeff has collaborated with over 90 authors on more than 250 covers.
41. Historical Fiction Book Covers – https://historicaleditorial.blogspot.com/
For a historical fiction book cover design, consider Historical Fiction Book Covers by Jenny Quinlan.
42. Dissect Design – https://www.dissectdesigns.com/
Dissect Design was created for indie book authors who are in search stunning book covers that don’t break the bank.
43. Laura Duffy Design – https://www.lauraduffydesign.com/
Laura Duffy of Laura Duffy Design is a former art director who takes great pride in creating professional book designs.
44. More Visual – https://bookartwork.com/
Dave Kessler of More Visual is a graduate of Parsons School of Design and specializes in unique and professional book design services.
45. David Moratto – https://davidmoratto.com/
With more than 225 covers to date David Moratto brings his unique graphic design expertise to each cover project. The book’s interior design and cover is designed to the demographic profile of the reader.
46. Bianca Bordianu Design – https://moonpress.co/
Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.
47. Crowdspring – https://www.crowdspring.com/
Crowdspring is an innovative design resource. You pay one price (starting at $299) and you get dozens of custom designs that were made specifically for you. Crowdspring manually reviews every designer on their platform and constantly updates their profile score based on their skill. This encourages quality submissions. They also allow you to get feedback from your audience and the comments can be left as tags on the cover design itself. Crowdspring was founded by an intellectual property attorney so when they say you are going to get a custom design, they mean it. Crowdspring offers customer support (phone, chat, and email) to both clients and their creatives. This is helpful in ensuring a streamlined process. Crowdspring also offers a 100% money-back guarantee (they will refund ALL fees). Authors should take a serious look at Crowdspring.
48. Lance Buckley – https://www.lancebuckley.com/
Lance Buckley is a book designer with over 10 years of experience. Says Lance, “I’ve worked for 8 years as a Design Specialist at CreateSpace before Amazon consolidated things and axed CreateSpace altogether. For the last 4 years I’ve been designing book covers and interiors for authors. You can view some of my work on my website. I try to keep my pricing as low as possible while still providing a very professional design.”
49. Julia Rohwedder – https://www.lunaryxdesign.com/
Julia Rohwedder is a freelance photo illustrator & designer living in the southwest of Germany. She has been creating digital photo illustration since around 2006. She loves book cover art commissions for Fantasy genres, like Dark Fantasy, Urban Fantasy, Paranormal Fantasy.
50. eBook Launch – https://ebooklaunch.com/
Since 2011, eBook launch has designed hundreds of creative book covers for independent authors and publishers in nearly every genre. Check out their book cover portfolio here. https://ebooklaunch.com/custom-book-cover-portfolio/ They also handle book editing, formatting as well.
You can and should spend a few hours going through all of these websites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.
The Bottom Line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Cover Designers, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Designing an eye-catching book cover is a strategic part of the book marketing process. If someone lingers over your cover for a millisecond longer, there’s a greater likelihood they’ll be inspired to crack open the book. What then, can be done to set one book cover apart from another with the hundreds of thousands of books being published every year?
Lately the trend of animating book covers has caught on as a sleek new way to add pizazz and let books stand out. An animated image is a great way for a book to be shared, posted, and reposted, on Twitter, Facebook, Pinterest. Tumblr and other social media sites thereby reaching a wider audience. Google’s expanded feature for Advanced Image Search is a good sign for authors and animators who want their work shared.
William Herr, author of From a Broken Land, described his decision to jump on the animation trend as a “shut up and take my money moment.”
Who is using Animated Book Covers?
Graphic design artist Joshua Jadon has offered GIF book covers to his clients for over three years. Joshua has designed book covers for authors of all genres including New York Times Best Selling authors. Joshua says that one in five of his clients will request an animated book cover.
So far, several renowned authors including Stephen King and J.A. Konrath have adopted the animated design. Stephen King published Doctor Sleep, the sequel to The Shining, with a beautiful animation.
Get an Animated Book Cover
How Can Authors Get an Animated Book Cover?
William R. Herr described his decision to animate the cover of his recent novel, From a Broken Land, as, “Not something you can do yourself, at least not if it is done right, and the artists understand this. Pay well for good work, and don’t accept the sub-par.”
Unfortunately, his publisher at the time wasn’t onboard. Herr states, “Their position was that the retailers would never agree to include the covers, so why even pursue it?” After leaving his publisher for unrelated reasons Herr turned to his friend Aaron Acevedo of Pinnacle Entertainment Group, a “bootstrap tabletop gaming company.” Acevedo in turn brought in colleague Martin de Diego Sadabo to do the artwork, the combination was simply perfect.
On the other side of the spectrum is book design artist, Joshua Jadon, who has been dazzling readers for over three years with animated book covers. “My dad has always been into animation and suggested that I look into doing animated book cover designs. The idea that an eBook cover can be brought to life with a bit of custom animation in a GIF format is really amazing.”
Why Should an Author get Animated?
According to Jadon, “Eye-catching book cover design is a real key to catching the attention of MORE readers and the best possible way to increase that rate of someone seeing your book is to have a cover that really stands out. GIF animations just crank things up a notch with real-time movement and effects.”
What is the Cost of an Animated Book Cover?
Less is more according to Herr. “Too much movement, and the eye gets tired. Too little, and it does not ‘pop’. Overall cost for the animation was $100.00.” All animators have their own fees, and the DIY option is always there if one is inclined to take up the task.
“Honestly creating a GIF animation can take some time depending on the difficulty of the animation and what exactly the client wants created”, states Jardon who quoted his rate for an animated GIF cover at $200 although he offers discounts if authors want a regular book cover as well.
There is also the option of creating your own. All that is required is Photoshop and the help of a Graphics Interchange Format (GIF) creating site. There are several tutorials online such as this one that can give any book a creative edge to grab attention.
The Future of Animated Covers?
While many authors and designers are catching on to this unique marketing tool, animating still appears to be in its early stages. At the moment, Amazon Kindle and most major online retailers do not support them. Nor has Amazon released any plans to feature the new designs.
However, the trend has gained some serious momentum and may become more commonplace as the book industry continues its competitive streak. As Herr put it, “Someone has to be first, and I’ll be darned if it’s going to be Steven King over me.”
While some mediums where this article is published allow animation, others do not. So, to see the full effects of animated covers go to https://joshuajadon.tumblr.com/, and https://ebookfriendly.com/best-animated-book-covers/. Designer Charlotte Strick tells us how an animated book cover is made at: http://bit.ly/2bJzHe1.
The Bottom Line: With the explosion in electronic everything, getting an animated book cover will be standard in the coming years. Might just as well jump on it and do it now.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Cover Designers, Book Marketing, Book Promotion, Book Publishing, Writing a Book
A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book
By Scott Lorenz
Westwind Communications Book Marketing
Being a book publicist and book marketing guy, I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design. Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!
Here are some important items to consider when making decisions on book cover design:
Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.
Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.
Visit bookstores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?
Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.
Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.
How does your book look in black and white? Not every publication will be printing it in color.
Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.
The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.
Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by J.K. Rowling” or “Foreword by Oprah Winfrey” or “Foreword by Best Selling Author Brian Tracy.”
Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.
Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.
Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain.
When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover.
Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
Here are 38 book cover designers and services to consider for your next cover:
1. 99 Designs – https://99designs.com/
Having been faced with the task of helping out authors in the cover design process many times, a recent experience led me to one service that really did a terrific job. 99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned a cover for an author using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, subtitle, what the book was about etc.
Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online. They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was about $700. Currently 99designs book covers range in price from $299 to their top-of-the-line platinum package at $1,199. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.
2. Foster Covers – https://fostercovers.com/
George Foster of Foster Covers is a book cover designer who has earned more than 300 awards and created covers for 134 bestsellers. His work has appeared on over 1,000 books.
3. Fiverr – https://www.fiverr.com/
Fiverr gives you many options for just $5. These are fast and obviously cheap, but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey, it’s only $5 bucks!
4. Draw Big Design
Draw Big Design produces smart visuals that stand out from the ordinary.
5. Killer Covers – https://killercovers.com/
KillerCovers.com offer various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia, and I’ve used them and recommended them several times.
6. Book Cover Express – https://bookcoverexpress.com/
Book Cover Express has a competitive flat rate so you can work with your ideal budget.
7. Author Support – https://www.authorsupport.com/
The designers at AuthorSupport.com are a great resource.
8. Book Creatives – https://www.bookcreatives.com/
Book creatives offers book cover design and eBook design for authors.
9. Alexander von Ness – https://www.nessgraphica.com/
Alexander von Ness is a book cover designer with over twenty years of professional experience in graphic design, including over a decade as art director in a branding agency. In the last decade his main area of focus has been book cover design. His website Nessgraphica is among the top trusted sites for book cover design services overall.
10. Karrie Ross
Karrie Ross from BookCoverDesigner.com specializes in book cover design for the self-publishing industry.
11. Damonza – https://damonza.com/
Damonza has over 30 years combined experience in the design and advertising industry.
12. Robin Ludwig Design – https://www.gobookcoverdesign.com/
GoBookCoverDesign.com specializes in providing superior book cover design services utilizing professional equipment and software.
13. Andy Carpenter Design, https://acdbookcoverdesign.com/
Any Carpenter Design is a boutique design firm for self-publishers and small presses.
14. Self-Publishing Lab – https://selfpublishinglab.com/
Self-Publishing Lab has been voted the best website for authors, so be sure to check it out.
15. Lulu – https://www.lulu.com/
Along with publishing services Lulu provides design quality at a competitive price.
16. David Airey – https://www.davidairey.com/books
David Airey is a creative book cover designer.
17. Book Cover Genius – https://jjfast.com/bonuses/bcg-tna53a
Great sales pitch about why you should download their software to design your own book cover. Worth a look.
18. CreateSpace – https://kdp.amazon.com/createspace-transfer
CreateSpace allows you to work with their professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image. Their price $349 is not bad and several of my clients have use them including one 92-year-old author.
19. BookBaby – https://www.bookbaby.com/book-design/book-cover-design
BookBaby offers a straight-forward approach to finding a budget and designing your book cover. Price ranges from $149 to $279.
20. Guru – https://www.guru.com/
Guru.com is a great website to utilize to find freelance book cover designers from around the world. Very cool.
21. 1106 Design – https://1106design.com/
1106Design.com offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.
22. Infinity Publishing – https://infinitypublishing.com/
With Infinity Publishing you have complete control over the cover design and layout of your book.
23. Abacus Graphics – https://johnraymondwebster.com/abacus-graphics/
Abacus Graphics is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.
24. Albertine Book Design
Albertine Book Design offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard cover and paperbacks.
25. Book Covers for All – https://bookcoversforall.com/
One designer boasting over 18 years of experience with 1000+ books to his credit.
26. Reedsy – https://reedsy.com/design/book-cover-design/
This is very interesting in that the book covers are already designed; you just add the title! There are some very high-quality covers priced at $25 and up. Definitely check this out.
27. Elaine Gignilliat – https://romancebookcoverart.com/
Elaine Gignilliat is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors.
28. Extended Imagery – https://extendedimagery.com/
Carl Graves is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. Very high-quality covers that just need your title only $200 per cover. These are really amazing must see covers.
29. Illumination Graphics – https://illuminationgraphics.com/
Illumination Graphics provides affordable and dynamic design for books, both book cover designs and book interior layouts.
30. BookWise Design – https://bookwisedesign.com/
BookWise Design has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.
31. ExpertSubjects – https://www.expertsubjects.com/
Expert Subjects has several cover artists, and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.
32. Canva – https://www.canva.com/create/book-covers/
Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers.
33. The Cover Collection – https://www.thecovercollection.com/
I’ve used them for memes too. Here’s a way to get a high-quality book cover for under $100 using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch.
34. TS95 Studios – https://www.ts95studios.com/
TS95 Studios is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.
35. Bianca Bordianu Design – https://moonpress.co/
Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.
36. Lance Buckley – https://www.lancebuckley.com/
Lance Buckley is a book designer with over 10 years of experience. Says Lance, “I’ve worked for 8 years as a Design Specialist at CreateSpace before Amazon consolidated things and axed CreateSpace altogether. For the last 4 years I’ve been designing book covers and interiors for authors. You can view some of my work on my website. I try to keep my pricing as low as possible while still providing a very professional design.”
37. Julia Rohwedder – https://www.lunaryxdesign.com/
Julia Rohwedder is a freelance photo illustrator & designer living in the southwest of Germany. She has been creating digital photo illustration since around 2006. She loves book cover art commissions for Fantasy genres, like Dark Fantasy, Urban Fantasy, Paranormal Fantasy.
38. eBook Launch – https://ebooklaunch.com/
Since 2011, eBook launch has designed hundreds of creative book covers for independent authors and publishers in nearly every genre. Check out their book cover portfolio here. https://ebooklaunch.com/custom-book-cover-portfolio/ They also handle book editing, formatting as well.
You can and should spend a few hours going through all of these web sites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.
The Bottom line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.
And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader, and, in all genres, there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical. Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Cover Designers, Book Marketing
By Scott Lorenz
Westwind Book Marketing
The best sales tool at your disposal can be picking the right book cover. It is no hidden secret that most readers shop with their eyes, and with so many books published each year, you need to make sure that your book cover can communicate to the reader that your book is worth their attention.
Think of it this way; your book cover is like a highway billboard. Just as people are driving past a billboard at 70 MPH, shoppers in a bookstore are walking by your book sitting on a table at the same relevant speed, or they’re quickly scanning a screen on Amazon. Just like a billboard, if you can’t catch their attention, you’ll never deliver the message.
That’s the reason billboards use images to get attention, “a picture is worth 1000 words.” after all.
Images are an important tool to convey the genre and contents to the potential buyer. What are some common images? Attractive men and women, pictures of nature, images of the product etc.
What is the correct image to use? One that does not need any explanation. If your image needs an introduction, then it’s not the right choice. How can you find out? Just show it to people. Ask them what they think the book is about by looking at the cover image. Ideally, the image should do the talking.
While we often hear “You can’t judge a book by its cover,” the truth is that everybody – book buyers, reviewers, media and consumers alike – most certainly do judge a book by its cover.
Choose your title carefully. The best highway billboards are 5-7 words in total because motorists are flying by and cannot comprehend too much information. The average attention span is limited. Putting too many words in the title is the equivalent of trying to take a drink out of a fire hose! If you want to have a fighting chance, give them a short, sweet title and subtitle. Be brief.
Consider the blurb. Blurbs are short two to three sentences of compliment that books have on their back covers. The best blurbs are from well-known experts in the field, famous personalities and authors who have read the book and have given positive reviews. There’s only room for a few, so you need to edit out repetitive comments and keep the best ones for the cover. If you are in love with all your blurbs, then you can print them in full on the last inside pages of the book.
As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design. One reason the task becomes so daunting and painful is that authors too often wait until the end of the process to think through book cover design.
Here are some important items to consider when making decisions on book cover design:
1. Use a subhead to create more descriptions. If you have a 10-word title, you have not properly named the book in the first place.
2. Check with Google for the words most searched on your topic. Type the word that best describes your book in the search box and see what the popular words are on that list. The ranking is very relevant marketing-wise, so try to use those words in your title or subtitle.
3. Visit bookstores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?
4. Will it play on Amazon? Go to Amazon.com, BN.com, KOBO and Goodreads and search on competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.
5. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is that it produces the best contrast possible.
How does your book look in black and white? Not every publication will be printing it in color.
6. Font size. Many designers are young with great eyesight, but your buyer may not be able to read the tiny font some designers insist upon using. Be practical.
7. The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.
8. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author.
9. Do not overlook creating content on the back inside flaps because consumers sometimes flick through the book to find the price or more information about the book.
10. Print your cover out on a laser printer. Don’t just review your cover on a computer screen, which can make it look considerably better. Print it out in actual size before making a judgment. Mary Heim, former Sales Manager at Sheridan Books says that before you start to design your cover contact your printer for a cover layout and cover stock and coating samples. When you have your cover complete have the printer do a test on the files to make sure they work for the printer and ask for samples of the printer’s work.
11. When choosing a book design ask yourself how the cover will look on your website home page. Branding is important, so you’ll want to use the same design elements on your website that you do on your book cover.
12. Finally, the most important rule in book publishing and book marketing – know your reader! All books have a target reader and in all genres, there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical. Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”
The Bottom line: Get involved early in the entire book publishing design process and get at least three creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.
Need help titling a book? Check out my award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book at: http://www.booktitlegenerator.net.
If you need more help, I’ve written on how editing and proofreading can make your writing shine, and on the power and art of brevity for authors. I’ve also written a detailed article on how you can generate buzz around your book to help your book get the attention it deserves.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Cover Designers, Book Marketing, Book Promotion, Book Publishing
By Scott Lorenz
Westwind Book Marketing
After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design.
One reason the task becomes so daunting and painful is that authors too often wait until the end of the process, instead of nearer the beginning, to think through book cover design.
As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design. Not only do potential book buyers judge a book by its cover but so do members of the media.
I have personally seen a major book reviewer for a large magazine hold a client’s book, run her fingers over the cover and say, “I’ve not heard of this author or publisher, but this book looks very nicely done, tell me more about.” Conversely, I’ve heard a reviewer quickly respond, “We don’t review self-published books,” because the cover screamed cheap!
While we often hear “You can’t judge a book by its cover,” everybody – book buyers, reviewers, media and consumers alike – most certainly do judge a book by its cover.
Here are some important items to consider when making decisions on book cover design:
1. Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.
2. Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle.
3. Visit bookstores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?
4. Will it play on Amazon? Go to Amazon.com, BN.com and search on competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.
5. Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.
6. How does your book look in black and white? Not every publication will be printing it in color.
7. Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.
8. The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.
9. Blurbs. Keep them relevant and short. The best highway billboards are 5-11 words because motorists are driving by at 70 m.p.h. Guess what? Consumers are driving by your book sitting on a table at the same relevant speed. The human mind cannot comprehend too many words at a glance. So, give them short, sweet blurbs. If you are in love with your blurbs, then print them all in full on the last inside pages of the book.
10. Consider including a mention on the cover of a forward written by a famous person. “Forward by Barack Obama” or “Forward by Oprah Winfrey” or “Forward by Best Selling Author John Grisham.”
11. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.
12. Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.
13. Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain.
14. When choosing a book design ask yourself how the cover will look on your website home page. Consistency and redundancy are important, so you’ll want to use the same design elements on your website that you do on your book cover. For this reason, I suggest using the same designer for your book cover and for your website if possible.
15. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
The Bottom line: Get involved early in the entire book publishing design process and get at least three creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.
And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader, and, in all genres, there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical. Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”
When you work with your graphic designer on the book covers and spine, your chances of success are greatly increased. If your designer does not welcome your participation, hire another designer.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
