by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Publicity, Book Publishing, Book Reviews, Marketing a Book
New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process
by Scott Lorenz
Westwind Communications
As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. For more information click here.
If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.
“We love the publishing industry, and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review
She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.
“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.
Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.
All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.
You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful.
From the NY Times Website:
During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to booksassistant@nytimes.com. Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.
When things return to normal, if you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
620 Eighth Avenue,
New York, NY 10018
books@nytimes.com
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.
The Bottom Line
While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.
Final Recommendation
Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process
You can also watch an hour-long interview with C-SPAN’s Book TV and New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Awards, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Marketing a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.
If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.
Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.
Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders. Some conferences offer an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.
Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration:
February 12–15, 2026: San Francisco Writers Conference. (Hyatt Regency San Francisco, Embarcadero Waterfront – Immerse yourself in over 21 years of rich literary culture. We’re dedicated to empowering writers by creating opportunities for meaningful connections with publishers, editors, agents, and more.) https://www.sfwriters.org/
February 6–7, 2026: The 2026 Online San Diego Writing Workshop. (Online. A two-day online “How to Get Published” writing event. Writers are welcome to attend virtually from everywhere and anywhere.) https://sandiegowritingworkshop.com/
March 6–7, 2026: The Online 2026 Texas Writing Workshop. (This is a special two-day “How to Get Published” writing workshop on March 6-7, 2026. In other words, it’s two days full of classes and advice designed to give you the best instruction concerning how to get your writing & books published.) https://texaswritingworkshop.com/
March 7, 2026: The 2026 South Carolina Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026: Hotel Indigo Mount Pleasant, 250 Johnnie Dodds Blvd, Mt Pleasant, SC 29464.) https://southcarolinawritingworkshop.wordpress.com/
March 7, 2026: The 2026 Indiana Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026 — at the Hampton Inn by Hilton Indianapolis Downtown IUPUI, 414 W. Vermont Street, Indianapolis, IN 46202.) https://indianawritingworkshop.com/
March 14, 2026: The 2026 Kansas City Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 14, 2026 — at the InterContinental Kansas City at the Plaza, 401 Ward Pkwy, Kansas City, MO 64112.) https://kansaswritingworkshop.com/
March 13–14, 2026: North Carolina Writers Workshop. (FRIDAY, MARCH 13, 2026: Charlotte Marriott SouthPark, 2200 Rexford Road, Charlotte, NC, 28211. & SATURDAY, MARCH 14, 2026: The McKimmon Conference and Training Center at NC State, 1101 Gorman St, Raleigh, NC 27606.) https://carolinawritingworkshops.com/
March 27, 2026: The Alabama Writers Conference (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Embassy Suites Birmingham, 2300 Woodcrest Place, Birmingham, AL 35206.) https://alabamawritingworkshop.com/
March 28, 2026: Atlanta Writing Workshop (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — Embassy Suites by Hilton Atlanta Perimeter Center, 1030 Crown Pointe Parkway, Atlanta, GA 30338.) https://atlantawritingworkshop.com/
March 21, 2026: The 2026 Chesapeake Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Hilton Arlington, 950 North Stafford Street, Arlington, VA 22203.) https://chesapeakewritingworkshops.com/
March 21, 2026: The 2026 Colorado Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Embassy Suites Denver Central Park, 4444 Havana Street, Denver, CO 80239.) https://coloradowritingworkshop.com/
March 4–7, 2026: The AWP Conference & Bookfair. (Baltimore Convention Center – Join thousands of writers, teachers, students, editors, and publishers at the AWP Conference & Bookfair—the premier annual gathering of the literary community. With hundreds of events and exhibitors, four days of connection, inspiration, and celebration await you in Baltimore!) https://s2.goeshow.com/awp/annual/2026/index.cfm
March 27, 2026: The 2026 Connecticut Writing Workshop. (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Omni New Haven Hotel at Yale, 155 Temple St, New Haven, CT 06510.) https://connecticutwritingworkshop.com/
March 28, 2026: The 2026 Boston Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — at the Hilton Boston Logan Airport, One Hotel Dr, Boston, MA 02128.) https://thebostonwritingworkshop.wordpress.com/
April 10–11, 2026: The 2026 Ohio Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 OWW is an Online Conference, on April 4-5.) https://ohiowritingworkshop.com/
April 10, 2026: The 2026 Buffalo Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026 — at the Embassy Suites by Hilton Buffalo, 200 Delaware Ave, Buffalo, NY 14202.) https://buffalowritingworkshop.com/
April 11, 2026: Writers Conference of Minnesota (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Embassy Suites by Hilton Bloomington / Minneapolis | 2800 American Blvd W, Bloomington, MN 55431.) https://minnesotawritingworkshop.com/
April 10, 2026: The 2026 Sacramento Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026: Sacramento Convention Center (SAFE Credit Union Convention Center), 1401 K St, Sacramento, CA 95814.) https://sacramentowritingworkshop.com/
April 11, 2026: The 2026 Writing Workshop of San Francisco. (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Hyatt Regency San Francisco Airport, 1333 Bayshore Highway, Burlingame, CA 94010.) https://writingworkshopsanfrancisco.com/
April 17 (Orlando) and April 18 (Tampa): 2026 Florida Writing Workshops. (FRIDAY. APRIL 17, 2026: Crowne Plaza Orlando-Downtown, an IHG Hotel, 304 W Colonial Dr, Orlando, FL 32801. & SATURDAY, APRIL 18, 2026: Hyatt House Tampa Airport / Westshore. 5308 Avion Park Dr, Tampa, FL 33607. (813) 207-9500.) https://floridawritingworkshops.com/
April 24, 2026: Get Published in Kentucky Conference (9:30 a.m. – 5 p.m., Friday, April 24, 2026 — at the Holiday Inn Louisville East, 1325 S. Hurstbourne Pkwy., Louisville, KY 40222. 502-426-2600.) https://kentuckywritingworkshop.com/
April 25, 2026: Tennessee Writers Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Hilton Franklin Cool Springs, 601 Corporate Centre Drive, Franklin TN 37067.) https://tennesseewritingworkshop.com/
April 25, 2026: Philadelphia Writing Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Drexel University (inside the LeBow College of Business), 3220 Market St, Philadelphia, PA 19104.) https://philadelphiawritingworkshop.com/
April 11, 2026: Bluegrass Writers Coalition – Conference of Writers (April 11, 2026. 8:30 am – 4:00 pm, Capital Plaza Hotel Frankfort Kentucky) https://bluegrasswriterscoalition.com/conference/
May 1, 2026: The 2026 Arizona Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 1, 2026: Hilton Garden Inn Phoenix Airport North, 3838 E Van Buren St, Phoenix, AZ 85008.) https://arizonawritingworkshop.com/
May 1–2, 2026: The 2026 Washington Writers Conference (May 1–2, 2026, Bethesda North Marriott Hotel & Conference Center, 5701 Marinelli Road, Rockville, MD). https://www.washingtonindependentreviewofbooks.com/page/the-2026-washington-writers-conference
May 2, 2026: Michigan Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Embassy Suites by Hilton Livonia, 19525 Victor Pkwy, Livonia MI 48152.) https://michiganwritingworkshop.com/
May 2, 2026: The 2026 Writing Conference of Los Angeles. (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Hilton Los Angeles Airport, 5711 W. Century Blvd. Los Angeles, CA 90045.) https://writingconferenceoflosangeles.com/
May 8–9, 2026: The 2026 Pittsburgh Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 PWW is an Online Conference, May 8–9, 2026.) https://pittsburghwritingworkshop.com/
May 9, 2026: The 2026 Seattle Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 9, 2026 — at the Seattle Marriott Bellevue, 200 110th Ave NE, Bellevue, WA 98004.) https://theseattlewritingworkshop.com/
May 16, 2026: The 2026 Cincinnati Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, May 16, 2026: Holiday Inn Cincinnati N – West Chester by IHG. 5800 Muhlhauser Rd, West Chester Township, OH 45069.) https://cincinnatiwritingworkshop.com/
May 8, 2026: The 2026 Portland Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 8, 2026: Embassy Suites by Hilton Portland Airport, 7900 NE 82nd Ave, Portland, OR 97220.) https://portlandwritingworkshop.com/
May 15–17, 2026: 39th Annual Pennwriters Conference (Lancaster, PA) https://pennwriters.org/content.aspx?page_id=22&club_id=522048&module_id=378066
June 12–13, 2026: The 2026 California Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 CWW is an Online Conference, on June 12–13, 2026.) https://californiawritingworkshop.com/
June 20, 2026: The 2026 Writing Workshop of Chicago. (9:30 a.m. – 5 p.m., Saturday, June 20, 2026 — at the Congress Plaza Hotel.) https://chicagowritingworkshop.com/
July 26–31, 2026: 45th Annual Napa Valley Writers Conference (Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous.) http://www.napawritersconference.org/
July 24–25, 2026: The 2026 New England Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 NEWW is an Online Conference, on July 24–25.) https://thenewenglandwritingworkshop.com/
July 31 – August 1, 2026: Mendocino Coast Writers Conference (The 2026 Conference will be held from July 30 – August 1, 2026, in the town of Mendocino, California.) https://mcwc.org/
August 20–23, 2026: Killer Nashville Writers Conference (Killer Nashville is the premier forum for all genres incorporating mystery, thriller, action, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Franklin, TN – Embassy Suites Hotel & Convention Center). https://www.killernashville.com/
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but the payoff can be big.
Attending a writers’ conference gives you a great chance to pitch your book, learn about the major publishing houses, meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you valuable ideas on shaping your book and provide other advice to help you wrap up your project when you return home.
Or maybe you have been working on your book for a few months and are feeling insecure or unsure whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors to get a professional opinion on your plot and characters and to determine whether you are on the right track.
Most importantly, attending a writers’ conference provides you with an opportunity to learn about the publishing business from fellow authors. You will also get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an ‘elevator pitch’ of your book that you can deliver in 30 seconds. Have a one pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who’ll you’ll meet so be prepared for that moment.
Now that you are ready, here are some writers’ conferences that you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration.
February 6-7, 2026: San Diego Writing Workshop (Online)
March 13, 2026 (Charlotte) and March 14, 2026 (Raleigh): Carolina Writing Workshop (Charlotte, NC)
March 16, 2026: Cincinnati Writing Workshop (Cincinnati, OH)
March 21, 2026: Colorado Writing Workshop (Denver, CO)
March 21, 2026: Chesapeake Writing Workshop (Online)
March 24, 2026: Kentucky Writers Conference (Louisville, KY)
March 27, 2026: Alabama Writing Workshop (Birmingham, AL)
March 28, 2026: Atlanta Writing Workshop (Atlanta, GA)
March 28, 2026: Boston Writing Workshop (Online)
April 11, 2026: Minnesota Writing Workshop (St. Paul, MN)
April 11, 2026: Writing Workshop of San Francisco (Online)
April 11, 2026: Toronto Writing Workshop (Toronto, ON)
April 17, 2026 (Orlando) and April 18, 2026 (Tampa): Florida Writing Workshop (Tampa, FL)
April 23-25, 2026: Las Vegas Writers Conference (Las Vegas, NV)
April 25, 2026: Philadelphia Writing Workshop (Philadelphia, PA)
April 25, 2026: Tennessee Writing Workshop (Nashville, TN)
May 1-2, 2026: Washington Writers Conference (Rockville, MD)
May 2, 2026: Michigan Writing Workshop (Livonia, MI)
May 2, 2026: Writing Conference of Los Angeles (Los Angeles, CA)
May 8, 2026: Portland Writing Workshop (Portland, OR)
May 8-9, 2026: Pittsburgh Writing Workshop (Online)
May 9, 2026: Seattle Writing Workshop (Bellevue, WA)
May 15-16, 2026: Storymakers Conference (Provo, UT)
May 15-17, 2026: Pennwriters Conference SCBWI (Coraopolis, PA)
June 20, 2026: Writing Workshop of Chicago (Chicago, IL)
July 26-31, 2026: Napa Valley Writers’ Conference (Napa, CA)
July 30 – August 1, 2026: Mendocino Coast Writers’ Conference (Mendocino, CA)
August 20-23, 2026: Killer Nashville’s International Writers’ Conference (Franklin, TN)
September 4, 2026: WriterCon 2026 (Choctaw, OK)
September 2026: James River Writing Show (Richmond, VA)
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Promoting a Book
By: Scott Lorenz
Westwind Book Marketing
Some authors wonder whether becoming a Hot New Release on Amazon really matters, or if it’s simply a flashy meaningless badge.
Recently, an author approached me with that exact question. The truth is that it matters much more than people realize, for a number of reasons. Not only is it an eye-catching marker of achievement, but it also drives traffic to your book and can increase the long-term sales trajectory.
What Is the Hot New Release Page?
Amazon defines its Hot New Release page list as the platform’s best new and future releases, with rankings updating frequently. This means books in this category aren’t just trending; they’re performing. This performance tells Amazon’s algorithm that your book is worth paying attention to. Amazon doesn’t have one singular Hot New Release page; it generates micro-lists, distinguished by every genre and subgenre. The differentiation of genres makes success achievable since your book isn’t competing with every single new book on Amazon. Mickey Toogood, Sr. Content Marketing Manager at Amazon, advises authors to pay attention to these lists: “Check out hourly updates on the Amazon Hot New Releases to research how similar products are performing and get a sense for what the market may be like for your idea.”
Making the List
According to Michelle Kulp, bestselling author of 32 books, “The Hot New Release badge tells readers your book is not just new, it’s noteworthy. It boosts discoverability, fuels organic sales, and signals to Amazon’s algorithm that your book deserves more visibility. It’s instrumental in accelerating a book’s early success.”
So how can you ensure that your book makes the cut? There are a few key factors to consider when publishing your book on Amazon:
- Sales performance: Amazon will highlight your book if it’s selling consistently typically withing the first 90 days of listing and not just spiking over a short period of time. In this case, it’s important to market your book on all platforms to increase your daily sales count.
- Visibility: Amazon doesn’t add you to the list strictly based on sales; it also considers visits to your product page. To increase visibility, you need a catchy, striking title and cover. You can learn more about titling by reading my Book Title Generator.
- Reviews: Strong titles attract attention, but reviews provide social proof. Good reviews establish credibility and build trust with prospective readers.
Launchpad for Long-term Success
While the Hot New Release page is designed for new titles, it’s just the beginning of your potential as an author. This kind of publicity will help you build relationships, secure media opportunities, and create a sustainable publishing career.
Popular Amazon strategist and YouTuber Steven Pope (known as The Amazon Guy) emphasizes the financial benefits of the badge:
“If you get that number one new release badge, it’s going to relieve pressure on your need to spend lots of money on advertising. It’s going to allow you to potentially raise prices and help your margins. Chase the number one release badge whenever possible.”
Appearing on such a high-traffic site can sometimes make a book get lost in the mix, but this list puts your book in front of millions of browsing readers who may have never discovered it before. It sets your book apart from the competition when it matters most and lays the foundation for discoverability and long-term achievement.
If one of my authors attains the “Hot New Release” badge I make it a point to add it to press releases and place the news on social media platforms like X. It is definitely something to brag about!
The Bottom Line
The Hot New Release badge not only highlights your book, it’s a distinction that Amazon created for a reason and is often a precursor for the Best Seller Status.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Agents, Blog, Book Marketing, Book Promotion, Book Publicity, How to title a book, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
If you’ve ever wondered whether you need a literary agent, the short answer is probably yes- that is, if you want to take your writing career to the next level.
A great agent helps you reach heights you’ve only imagined, without losing the heart, purpose, or calm that got you there. For more firsthand perspective, check out my article featuring insider insights from 18 literary agents who share exactly how they help authors succeed.
So, what exactly can an agent do for you? More than what you might think- let’s get into how they make all the difference.
Opening Doors You Can’t
Most major publishers do not accept unsolicited manuscripts. An agent gets your work on the right desks- the editors who are actually buying books in your genre. Without that connection, your manuscript may never be seen.
Taking Care of Business
Publishing contracts are full of complex verbiage about advances, royalties, and rights. Agents understand the fine print and negotiate better deals, which protects you from signing away valuable rights such as film, foreign, or audio adaptations. An agent lets you focus on the writing while they handle getting your work the attention it deserves.
Adding Credibility
An agent’s stamp of approval tells publishers your book is worth their time. Plus, agents can help you polish your manuscript before submitting, giving you a stronger shot at landing a deal.
Thinking Beyond One Book
A great agent is not just chasing your current goal; they’re helping you build a long-term writing career. From branding and strategy to future contracts, they act simultaneously as your advisor and your biggest fan.
Knowing the Industry Inside and Out
With a strong understanding of trends, editor preferences and timing, agents know what can make or break a deal. They can even explore opportunities beyond publishing, such as Hollywood adaptations and international sales.
Want to take your story to the big screen? Learn more about breaking into Hollywood in an article I wrote here.
The Bottom Line
If you’re serious about growing as an author, a book agent isn’t just helpful- they’re your strategist, business partner, and most powerful advocate.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
