fbpx

Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

Authors

Want Publicity?

Get ALL the Publicity Your Book Deserves and MORE!

>>  Get a TOP Book Publicist, Scott Lorenz  <<

Authors- Meet the World’s Best Writers in MasterClass

MasterClass Review: Take your writing skills to the next level with online courses from the authors who have perfected the craft.

 By Scott Lorenz Westwind Communications

One of my favorite things for authors is MasterClass. Imagine having a one-on-one lesson with the best writers of our day. That’s what you get when James Patterson speaks to you directly in his MasterClass. Same with Dan Brown, Malcolm Gladwell and many other bestselling authors.

MasterClass Review- James Patterson, Dan Brown, Malcolm Gladwell

MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author.

I’ve gained much insight from these top writers who are eager to share their methods and thought processes. MasterClass is an invaluable resource especially if you’d like to improve your writing skills and succeed as an author. It offers seemingly endless engaging online courses taught by some of the best authors in the world. Don’t worry, there’s no test either, just good helpful info.

These authors know what it takes to write a unique, compelling book that sells. They’re dedicated to their craft and are generous in sharing their knowledge and insight with you. Here’s a closer look at the various courses you can take. Click on the link to watch a customized trailer for each.

Neil Gaiman- The author of Coraline and The Sandman shares his unique approach to storytelling. With his course, you can find your voice, come up with exciting ideas, and give your characters life.

James Patterson- If anyone is in a position to help you start and finish your book, it’s James Patterson. He’s the author of 19 consecutive No. 1 New York Times bestsellers and shares a variety of tips in his course. “My first novel was turned down by 31 publishers. It’s rare that somebody comes up with a totally fresh idea out of nowhere. Write the story. Don’t write sentences,” said Patterson.

Malcolm Gladwell- Outliers and The Tipping Point are two of Malcolm Gladwell’s books that have allowed readers to understand complicated ideas such as performance prediction and behavioral economics. Gladwell can teach you how to write powerful stories that help others learn. “The job of the writer is not to supply the ideas. It’s to be patient enough to find the ideas.” he explained.

Dan Brown- Known for The Da Vinci Code and other best-selling thrillers, Dan Brown reveals how he turns ideas into narratives. Find out how he researches, comes up with characters and keeps suspense throughout all of his books. “Write as though nobody’s watching because nobody’s watching,” said Brown.

Margaret Atwood– When it comes to creative writing, Margaret Atwood is the expert. She’s the author of The Handmaid’s Tale and provides a roadmap for developing ideas into novels that attract and inspire all kinds of readers. Atwood is a firm believer of the idea that you become a writer by writing.

David Sedaris- David Sedaris is well-respected for his bestselling books like Calypso and essays in the New Yorker. His course can teach you the art of personal storytelling. Learn how to use humor to write openings that pique interest and endings that satisfy readers.

Joyce Carol Oates- Become a better short story writer with Joyce Carol Oates who’s published 58 novels and thousands of short stories. She’s a creative writing professor at Princeton University and will teach you how to explore your own imagination and write works that people want to read.

R.L. Stine- If you want to write for young audiences, R.L. Stine can steer you in the right direction. For over 20 years, Stine focused on funny stories and jokes. He eventually transitioned to writing horror stories for youngsters and is best known for The Fear Street and Goosebumps series. You can count on him to show you how to develop plots that intrigue young readers.

Billy Collins- With Billy Collins’ poetry course, you can find your voice as a poet and appreciate “the emotional pull of poetry.” Collins is a former U.S. Poet Laureate who will read his poems out loud and explain how he wrote them.

The Bottom Line: If you want to become an outstanding author then master the craft of writing from the most successful authors through MasterClass.

About Book Publicist Scott Lorenz-  Book publicist

Scott Lorenz is President of Westwind Book Marketing a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new book: www.BookTitleGenerator.net

 

Resources For Authors

Struggling to come up with a good title for your book? Try these online tools

By Scott Lorenz

Westwind Communications

Resources For AuthorsComing up with a title for your book is easier said than done. The good news is there are online tools you can use to jump start the creative process. Use them to help create a compelling, attention-grabbing title that speaks to your audience. A good book title is the key to increasing sales, interest, and impact. Here are several worth considering

1. Portent’s Content Idea Generator: Simply enter the subject of your book and this generator will give you some ideas. You can continue to click the arrow until you find a title that piques your interest.

2. Kopy Writing Kourse Book Name Generator: Once you type in your subject, it will give you a long list of hundreds of book titles. Chances are you’ll find one (or a few) that suit your book.

3. Awesome Titles Title Generator: Believe it or not, this generator can open your eyes to 700 catchy titles. Enter a main keyword and you’ll get 3 pages worth of ideas.

4. com Nonfiction Book Title Generator: If you’re in need of a title for your nonfiction book, this generator is invaluable. Enter a word that describes its topic. After you click “Generate,” it’ll deliver some good options.

5. Ruggenberg Title Generator: Get six titles at one time with this generator. All you have to do is click “Give me some titles,” sit back, relax, and allow the tool to work its magic.

6. Adazing Book Title Generator: This book title generator will give you “perfect titles in less than 30 seconds.” It’s a bit more involved than other generators because it asks you to select your genre and type in details like the occupation of the protagonist and main character’s goal.

7. Serendipity Fantasy Novel Title Generator: For a simple generator for your fantasy book, the Serendipity Fantasy Novel Title Generator a solid pick. Continue to click “Another” until you see what you’re looking for.

8. Sumo Kickass Headline Generator: The Sumo Kickass Headline Generator allows you to choose the type of title you want: a numbered list, how-to, controversial, playful, etc. Once you do, it’ll ask you to enter a topic and desired outcome before it spits out an option.

9. Writing Exercises Story Title Generator: With the Writing Exercises Story Title Generator, you can click back and forth between the “Adjective” and “Noun” buttons to create a unique story title.

10. Book Title Generator: Using online book title generators are just one ‘tactic’ you need to consider while titling your book. If you want a thoughtful, insightful and scientific approach check out my award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org. Using the latest methods of getting a book ranked on search engines and in Amazon, I show you a plan to help you get the right title for your book. Before you title your book I ask you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator (The Book) covers them all.

The Bottom Line:  Your book title is one of THE most important tasks for authors. Don’t make it an afterthought.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.Book-Marketing-Expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award-winning book for authors called: BOOK TITLE GENERATOR at https://www.BookTitleGenerator.org

 

Authors – Want to Create a Pen Name ? Here’s How to Do It

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and it’s fun to see what they come up with.

By: Scott Lorenz
Westwind Book Marketing

Create a Pen NameA rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names. Here’s why pen names have been and continue to be widely used: Many authors believe that their name can affect how their audience sees them and even affect their book sales.

One of the most famous pen names, of course, was Samuel Clemens who wrote under the name Mark Twain. Another well-known one is Lewis Carroll, which was used by Alice in Wonderland’s author, Charles Dodgdon. He gained a considerable reputation as a mathematician and didn’t want to create confusion by writing fiction under his real name.

Nora Roberts, is a pen name used by Eleanor Marie Roberts. Nora Roberts’ name has regularly appeared on the New York Times Best Seller List since 1999. Since her first best seller in 1991, Nora’s books have spent 1,045 weeks on the Best Seller List. Believe it or not, that’s equivalent to 20 consecutive years of weekly bestsellers.

In 1992, Putnam Publishers asked Nora Roberts to come up with a second pen name because they could not keep up with the prolific writer’s romance novels let alone the new genre of romance suspense novels she wanted to write. So she took the initials J.D. from sons Jason and Dan and shortened Roberts to Robb. She also has written under the pen names Jill March and Sara Hardesty.

Whether you call it a pen name, pseudonym, non de plume, alias or AKA, you are creating a new persona that’ll need care and feeding!  Scott Lorenz, Book Publicist

One of my book marketing clients served as a Navy Seal in the Iraq War and then returned to write a book about his war experiences.  To protect his personal safety and maintain security for his family, my client wrote under the pen name Chuck Bravedy.  The author was concerned that extremists living in America would be offended and angered by his controversial book and come after him or his family.

The fact that Bravedy’s name was “not in the phone book” raised some attention from the Pentagon who called me to inquire about Chuck Bravedy because they did not have his name in their files. The Pentagon was concerned because they want to keep phonies from impersonating military officials.

Since the publishers of JK Rowling, the author of Harry Potter, were unsure if the preteen boys that she was targeting would accept wizard stories that were written by a woman, they encouraged her to use her initials instead of her real name, which is Joanne Rowling. The “K’ in JK came from her grandmother’s name Kathleen and she’s been known as JK Rowling ever since.

Known as one of the most famous comic book writers in the world, Stan Lee’s real name is Stanley Martin Lieber. He initially decided to publish under Stan Lee because he thought he would eventually transition to more serious work and wanted to use his real name when and if that time came. Once he realized that he was destined to stay a comic book writer, he legally changed his name to Stan Lee.

If you’ve ever read the popular children’s series, A Series of Unfortunate Events and All the Wrong Questions, you probably know that the author is Lemony Snicket. Believe it or not, his real name is Daniel Handler. He decided to go with Lemony Snicket because he wanted to anonymously contact right-wing organizations. Handler first came up with the Lemony Snicket pen name while doing research for his first novel, The Basic Eight. He needed to contact right-wing organizations for the book, but he didn’t want to give them his real name. So he called himself “Lemony Snicket,” and the moniker stuck.

One client I represented, who asked my advice about using a pen name, was a former CIA operative. He was concerned about the impact a pen name would have on promoting his book. He wondered whether radio and TV interviewers would be willing to use the pen name during an interview or would insist on using his birth name.

Some CIA friends of my client also had published books and used their real names without problems. To cover his bases while he decided, the former CIA officer went ahead and registered web domains under his real name and under his pen name. After talking with him about the options, my client decided to use his real name.

I also have represented authors who used a pen name because they had a past they were not proud of and wanted to protect their family members and loved ones from public embarrassment.

From a marketing standpoint if your real-life identify is associated with a business and you want the book to promote your business or vice versa, then a pen name should not be used. But if you have success, and don’t want that success threatened by pursuing an avocation of writing, then a pen name would be in order. Pen names may create marketing challenges, most of which can be overcome, and so the marketing implications need to be examined before publishing.

Reasons for using a pen name include

  • To avoid embarrassment
  • For personal safety or security
  • If you write under more than one genre
  • If your name is hard to pronounce or spell
  • If your name is not marketable
  • If your name conflicts with the name of another author
  • To hide gender (a male writing in the predominantly female genre)
  • To avoid confusing readers if you are well known in another field

If you want to hide from the public and from people you work with or worked with, etc., then a pen name is fine. But, if it’s not important, why bother? So, my vote is to use your own name. Here are just a few points to ponder.

  • Use real name if you are not trying to hide from anyone.
  • Use a real name to brand your name for speaking gigs or consulting assignments
  • Use real name if you are planning to write a series of books
  • Use real name so acquaintances can better locate your published works
  • A real name builds trust and confidence amongst readers
  • It’s far easier to brand a real name than a pen name
  • Expertise is validated by an individual’s real-life experience
  • Long-term loyalty with readers is easier to build with a real name

Here’s some interesting information I’ve obtained from librarians and employees at book stores. Is there a popular author whose work is similar to yours?  Why not select a pen name beginning with the same letter as that author’s name? Since most books are filed by genre and then the author’s last name, selecting a pen name with the same letter puts you in close proximity to their books.

Someone searching for that author could ‘stumble’ upon your book and decide to take a look. Radio stations have done it for years by selecting their location on the ‘dial’ nearby other highly rated stations so they could benefit from the proximity of that popular station. Crafty? Perhaps but do you want to sell books or not?

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and it’s fun to see what they come up with.

1. http://generator.chucklehound.com

2. https://anadea.info/tools/online-business-name-generator

3. https://www.dotomator.com/

4. http://www.naming.net/

5. https://www.shopify.com/tools/business-name-generator

6. https://namestation.com/

7. https://namesmith.io/

8. https://www.namemesh.com

9. https://businessnamegenerator.com/

10. https://www.netsubstance.com/

The Bottom Line: If you want to brand your name for speaking gigs or for consulting engagements then use your own name. If you plan to write in multiple genres or are concerned about safety and privacy then get a pen name.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

Book Publicity Who Needs It? 127 Reasons to Go Get It!

By Scott Lorenz
Westwind Communications

Book Publicity Who Needs It?

Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

Book publicity can change an author’s life.

Authors will often wonder what book publicity is all about and ask me about the benefits of marketing their book. Here’s a list of 127 reasons authors should seek out book publicity.

1. An agent will ‘discover’ your book and offer to represent you.

2. Publicity is Free. Advertising costs money.

3. Your book marketing will spark ideas for new offerings.

4. You’ll get good (WOM) word of mouth advertising.

5. You’ll become the go-to author the media seeks out.

6. You’ll get new business because of all the publicity.

7. You’ll create positive energy generating more good book ideas while book marketing

8. Book publicity success will lead to loyal employees.

9. You’ll be a more driven, optimistic, and secure author.

10. Other authors will be blown away by your book publicity.

11. Book publicity will pay off because you’ll be able to work less.

12. Your book will inspire you to create another product or service.

13. Well-known TV shows will reach out to you because they’ve ‘heard of you.’

14. Readers will become loyal to you and demand you write more!

15. Demand for your services allow you to raise your prices.

16. Third party media endorsements will result in new business, speaking engagements.

17. Media stories about you will help your website show up first on internet searches.

18. Celebrities will be reaching out to you to learn more about your book.

19. Those who previously never paid attention to your book want to be your friend.

20. Random strangers come up to you and remember you as an author they saw on TV.

21. Your Amazon.com orders will skyrocket.

22. Your book publicity will help you create a name for yourself in politics.

23. New found ‘fans’ will ask you for your autograph.

24. Your book promotion will turn into sales.

25. The online ads for your books will lead to sales and consulting deals.

26. You’ll get more inquiries for your business or practice.

27. Your book marketing will spread across the Internet

28. Your employees will be proud of working with you.

29. Legislation that you initiate or inspire gets enacted.

30. When the economy gets tough, your book will keep you thriving.

31. You’ll be invited to prestigious events

32. Customers will gladly buy your book.

33. Book buyers will ask for your book in stores.

34. You can charge a higher price for your books

35. Since people are pre-sold about you and your book they’re predisposed to work with you.

36. Book publicity is more credible and therefore more believable than a paid ad.

37. Media outlets will reach out and offer your book more free publicity.

38. You may have the opportunity to write a syndicated column about your book

39. You may get paid keynote speaking engagements.

40. Book deals will come to you.

41. Your book will be purchased by a major company for promotional purposes

42. Your compensation as an author will grow over time.

43. Book publicity will help you become well-known in your specialty.

44. You’ll get your own TV or Radio show.

45. Those who were skeptical about your book now own it.

46. Big-name media outlets will feature your book.

47. You’ll make $$$ speaking about your book.

48. Your book publicity will help you brand yourself.

49. Major magazines will feature you and your book on their front covers.

50. Your book will become so popular that it’ll be time for you to host a radio show.

51. Framed articles about you and your book will decorate your office

52. Articles about you and your book will get shared all over Facebook, Pinterest, Twitter etc.

53. Well-known personalities will endorse YOU!

54. Your book promotion will pay off because you’ll buy your dream home.

55. Your writing techniques will be taught at schools globally.

56. Your book will create a business big enough to franchise.

57. People will be inspired and positively impacted by your book.

58. Significant mistakes will be prevented thanks to your work as an author.

59. Issues you discuss during your book publicity will be taken seriously.

60. Those who appreciate you and your book want to be in your company.

61. Lots of money will come your way when you act as a celebrity endorser.

62. You’ll make money when ideas from you book are licensed.

63. Book groupies will follow all of your public appearances.

64. You’ll be flooded with bulk book orders by organizations who love what your book.

65. Your message becomes part of the lexicon of the language.

66. Major stores will want to sell your book to their customers.

67. You’ll get discounts from those who are interested in a business opportunity.

68. Promoting your books to international markets will be possible.

69. Your book promotion will motivate others to pursue their dreams.

70. The cause outlined in your book will receive grant money from foundations

71. Your family will admire your achievements and be inspired by your success

72. Your children will be inspired by your success.

73. Your closest friends will proudly brag about your book

74. Book promotion will be more fun than you think!

75. Once your book publicity efforts pay off, you’ll enjoy greater self-esteem.

76. Your book publicity success will inspire you to take better care of yourself

77. Others will view you as an author and expert.

78. You’ll have an edge over your competitors

79. Your customers will see your book solidifying a positive image.

80. Investing opportunities will come to you from venture capital companies.

81. Your success as an author will attract experts to help you.

82. People will take your advice to heart.

83. Your love life will improve as a result of the fame your book publicity has brought you.

84. Your name will be in the databases of TV & Radio producers and journalists.

85. Your book publicity will earn you various awards and nominations.

86. Your legacy will be as a successful author.

87. Other authors will covet your level of success.

88. Your book will be at the front and center at indie and big box bookstores.

89. A commencement speech at your alma mater will be offered to you.

90. Those who once looked down upon you as an author will now see you everywhere.

91. Other people will become passionate about the cause your book revolves around.

92. The Wall Street Journal, USA Today and The New York Times name your book a BESTSELLER.

93. You’ll make more memories with your loved ones.

94. You’ll be a media darling and will be recommended as a “Great Interview.”

95. Your book publicity will connect you to people you would’ve never crossed paths with.

96. Your success as an author will give you more faith in yourself.

97. Your book publicity will lead you to earn an honorary doctorate degree.

98. Your debts will disappear thanks to the great results of your book marketing.

99. You’ll be outlived by the legacy you leave as one of the greatest authors.

100. You’ll get a ‘command’ performance by the President of The United States.

101. An early and wealthy retirement will be your option.

102. Words you invent for your book become household terms.

103. Your success as an author will allow you to achieve even more than you ever thought.

104. Your book could be turned into a movie.

105. You could get a deal to collaborate on a new book with a well-known author.

106. Your book will win awards at major book festivals.

107. You’ll be asked to sit on a panel of expert authors at writer’s conferences.

108. Your book will be required reading at universities worldwide.

109. People will buy your book to send to their Congressman.

110. A book award will be named after you and your book.

111. Your book will attract a global audience.

112. Young children will look up to your success as an author.

113. Aspiring authors will consider you their role model.

114. Traveling the world and marketing a book will become your reality.

115. Millions of people will follow you on Twitter.

116. Cruise ships will be calling you talk about your book.

117. The dream life of fame and fortune will now be yours.

118. Once you’re famous and don’t need it, Banks will want to loan you money.

119. A TV producer will want to collaborate on a new series on your book.

120. Your side of the story will be told to the public thus helping your lawsuit.

121. The U.S. Senate will ask you to testify about issues in your book.

122. New laws will be passed as a result of your book.

123. Book publicity is like a drug, the more you get the more you’ll want.

124. Your book publicist will work for free… (Ok that’s not happening!)

125. Marketing a book will become second nature to you.

126. You’ll accomplish what you’ve always wanted to do i.e. make money & get a movie deal.

127. The more book publicity you get the more publicity YOU’LL GET!

The Bottom Line:  Book publicity can change an author’s life. Don’t put off the most important part of publishing a book. Book marketing costs money but obscurity costs more!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

49 Book Cover Designers to Create Your Best Selling Cover

By Scott Lorenz
Westwind Communications

“A Good Book Cover Can Help Sell a Book – A Bad Cover Can Kill a Book.”  Scott Lorenz, Book Publicist

“Your book cover is not a decoration. It’s a smart business investment.” George Foster,  Foster Covers

Book Cover Designers to Create Your Best Selling CoverBeing a book publicist and book marketing guy I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.

Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!

Here are some important items to consider when making decisions on book cover design:

Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.

Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.

Visit book stores look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?

Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail then you are going to lose sales.

Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work. How does your book look in black and white? Not every publication will be printing it in color.

Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.

The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.

Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by Best Selling Author Judith Grisel” or “Foreword by Amazon CEO Jeff Bezos” or “Foreword by Singer Ariana Grande.”

Back inside flaps. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.

Use a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.

Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain. When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover

Ask for feedback. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
Here are 47 book cover designers and services to consider for your next cover:

1. 99 Designs, https://99designs.com/:  99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned many covers for authors using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, subtitle, what the book was about etc. Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online. They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was under $700 or so and it was only that high because we put a rush on it and paid extra. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.

2. Fiverr, http://fiverr.com/: Fiverr gives you many options for just $5. These are fast and obviously cheap but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey, it’s only $5 bucks!

3. Draw Big Design, http://www.jeniferthomasdesign.com/: Draw Big Design produces smart visuals that stand out from the ordinary.

4. Killer Covers, http://killercovers.com/: Killer Covers offers various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia and I’ve used them and recommended them several times.

5. Book Cover Express, http://www.bookcoverexpress.com/: Book Cover Express has a competitive flat rate so you can work with your ideal budget.

6. Author Support, http://www.authorsupport.com/: The designers at Author Support are a great resource.

7. Book Creatives, http://www.bookcreatives.com/: Book Creatives offers book cover design and ebook design for authors.

8. Foster Covers, http://www.fostercovers.com: George Foster of Foster Covers is a book cover designer who has earned more than 300 awards and created covers for 134 bestsellers. His work has appeared on over 1,000 books.

9. Karrie Ross Graphics,  http://www.bookcoverdesigner.com/: Karrie Ross of Karrie Ross Graphics specializes in book cover design for the self-publishing industry

10. Damonza, http://damonza.com/: Damonza has over 30 years combined experience in the design and advertising industry

11. Robin Ludwig Design, http://www.gobookcoverdesign.com/: Robin Ludwig Design  specializes in providing superior book cover design services utilizing professional equipment and software

12. Andy Carpenter Design, http://acdbookcoverdesign.com/: Andy Carpenter Design is a boutique design firm for self-publishers and small presses.

13. Self-Publishing Lab, http://www.bookcovercafe.com/: Self-Publishing Lab has been voted the best website for authors, so be sure to check it out

14. Lulu, http://www.lulu.com/publish/books/: Along with publishing services Lulu provides design quality at a competitive price.

15. David Airey, http://www.davidairey.com/designing-book-covers/: David Airey is a creative book cover designer

16. Book Cover Genius, http://bookcovergenius.com/bcg-2/: Book Cover Genius offers a great sales pitch about why you should download their software to design your own book cover. Worth a look.

17. CreateSpace, https://www.createspace.com/Services/UniqueBookCover.jsp: CreateSpace allows you to work with their professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image.

18. BookBaby, http://www.bookbaby.com/services/coverdesign: BookBaby offers a straightforward approach to finding a budget and designing your book cover.

19. Guru, http://www.guru.com/Find-Freelancers/Cover-Book-Designers/004-RQ3JSR: Guru is a great website to utilize to find freelance book cover designers from around the world. Very cool.

20. 1106 Design, http://1106design.com/: 1106 Design offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.

21. Infinity Publishing, http://www.infinitypublishing.com/book-cover-designs-gallery/book-cover-designs-gallery.html : With Infinity Publishing you have complete control over the cover design and layout of your book.

22. Abacus Graphics, http://www.abacusgraphics.com/: Abacaus Graphics is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.

23. Albertine Book Design, http://www.dotdesign.net: Albertine Book Design offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard covers and paperbacks.

24. Book Covers for All, http://bookcoversforall.com/: Book Covers for All features one designer boasting over 18 years of experience with 1000+ books to his credit.

25. Book Cover Express, http://www.bookcoverexpress.com/ Cathi Stevenson of Book Cover Express has 30 years of publishing experience and more than 1500 book covers to her credit.

26. Duck of All Trades, http://www.duckofalltrades.com/: Duck of All Trades is a full service design studio offering graphic design, illustration, publication layout and more.

27. Dunn+Associates, http://www.dunn-design.com: Dunn + Associates creates the success tools that authors need like best-selling book covers and more.

28. Elaine Gignilliat, http://www.romancebookcoverart.com/: Elaine Gignilliat is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors

29. Extended Imagery, http://extendedimagery.com/predesignedcovers.html: Carl Graves is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. These are really amazing must see covers.

30. Illumination Graphics, http://www.illuminationgraphics.com/: Illumination Graphics provides affordable and dynamic design for books, both book cover designs and book interior layouts.

31. BookWise Design, http://lightbourne.com/: BookWise Design has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.

32. ExpertSubjects, http://www.expertsubjects.com/covers: Expert Subjects has several cover artists and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.

33. Canva, https://www.canva.com/create/book-covers/: Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too.

34. The Cover Collection, http://www.thecovercollection.com/: Here’s a way to get a high quality book cover for a great price using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch.

35. TS95 Studios, https://www.ts95studios.com/subpages/MyServices.html: Hampton Lamoureux of TS95 Studios is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full-jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.

36. JD Smith Design, http://www.jdsmith-design.com/: JD Smith is an award-winning book cover designer who has worked in the graphic design industry since she was 17. She designs book publishers for traditional publishers and independent authors.

37. Jessica Bell Design, https://www.jessicabelldesign.com/: Jessica Bell is dedicated to creating one-of-a-kind book cover designs that fit any author’s budget. She began designing covers as favors for her author friends and has turned her hobby into a successful business.

38. Mars Dorian, http://www.marsdorian.com/: Mars Dorian is a digital illustrator and storyteller who specializes in creating e-book covers that stand out for affordable prices.

39. Alexandra Brandt, http://www.alexandrajbrandt.com/:  Alexandra Brandt’s print and e-book covers focus on sci-fi and fantasy works.

40. Kingwood Creations, https://www.kingwoodcreations.com/: Find stunning premade book covers at Kingwood Creations. You can select your favorite design from over 100 premade covers.

41. MiblArt, https://miblart.com/: MiblArt is a design company that specializes in book covers. If you choose them for your book cover design, you can expect the first concept to be delivered in 3 days and an unlimited number of revisions.

42. Jeff Brown Graphics, http://jeffbrowngraphics.com/: Beautiful sci-fi and fantasy book cover designs can be found at Jeff Brown Graphics. Jeff has collaborated with over 90 authors on more than 250 covers.

43. Historical Fiction Book Covers, http://www.historicalfictionbookcovers.com: For a historical fiction book cover design, consider Historical Fiction Book Covers by Jenny Quinlan.

44. Dissect Design, https://www.dissectdesigns.com/: Dissect Design was created for indie book authors who are in search stunning book covers that don’t break the bank. https://www.dissectdesigns.com/

45. Laura Duffy Design, https://www.lauraduffydesign.com/: Laura Duffy of Laura Duffy Design is a former art director who takes great pride in creating professional book designs.

46. The Frontispiece, http://www.thefrontispiece.com/: Known as an award-winning design studio, The Frontispiece offers book design services. They believe that great books deserve thoughtful consideration, inside and out.

47. More Visual, https://thebookcoverdesigners.com/: Dave Kessler of More Visual is a graduate of Parsons School of Design and specializes in unique and professional book design services.

48. David Moratto, http://www.davidmoratto.com/  With more than 225 covers to date David Moratto brings his unique graphic design expertise to each cover project. The book’s interior design and cover is designed to the demographic profile of  the reader.

49. Bianca Bordianu Design, https://www.bbordianudesign.com/ Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.

You can and should spend a few hours going through all of these websites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.

The Bottom Line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and book marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist