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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Terrific List of Writers’ Conferences for 2017

If you would like to expand your horizons and explore more options for your writing career then sign up for a writers’ conference.  Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences courtesy of Writer’s Digest for your consideration:

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference in the coming months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Want Publishing Help? Get a Book Shepherd!

You can keep ‘Paying Tuition’ in the form of mistakes or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!

By Scott Lorenz
Westwind Communications
Book Shepherd 3At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach), is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guide book and do it yourself or hire a personal guide with special knowledge to show you?

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

Debra Englander

Debra Englander

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including: reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: d_englander@yahoo.com and find out more at: https://www.linkedin.com/in/DebraEnglander

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at http://writeittight.com

“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course.  To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to http://www.bethbarany.com 

Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.”  For more information about Gabriella Gafni, visit http://www.gmghostwriting.com

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.”

Miller believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook.

He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top-shelf in my book. Contact Thomas Miller at http://ghostwriterr.com/

Marie White Publisher Book Shepherd

Marie White, Author, Book Shepherd and Publisher

For some authors an Author Assistant may be the way to go.  Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant. She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors. She has worked with more than 50 authors across multiple genres. For more information, visit www.MyAuthorConcierge.com

“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such as audio or ebook, to no ‘look inside’ feature online. They are frustrated and alone in the process.” If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at:  www.ZamizPress.com

Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs.  https://michaelrayking.com

Rik Feeny Florida Writers Assn Book Coach Magnetic Speak

Rik Feeney – Book Coach

Rik Feeney is a Book Coach and Publishing Consultant. He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group. Rik’s passion is helping authors effectively and successfully publish their books. Contact Rik for a free consultation. www.RikFeeney.com

The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!

Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.

Zip Code/Country, Name, Email, Website
06001 Brian Jud brianjud@bookmarketing.com; www.bookmarketingworks.com
68137 Lisa Pelto info@conciergemarketing.com; www.conciergemarketing.com
80015 Judith Briles, PhD judith@thebookshepherd.com; www.TheBookShepherd.com
89509 Jacqueline Simonds jcsimonds@beaglebay.com; www.beaglebay.com
90212 Joseph Coleman info@bookshep.com; www.bookshep.com
92111 Lindee Rochelle LinDee@PenchantForPenning.com www.penchantforpenning.com
92653 Sharon Goldinger pplspeak@att.net; www.detailsplease.com/peoplespeak
94304 John Eggen John@MissionMarketingMentors.com; www.missionmarketingmentors.com
94801 Peter Beren peterberen@aol.com; www.peterberen.com
95437 Cynthia Frank info@cypresshouse.com; www.cypresshouse.com
95476 Simon Warwick-Smith warwick@vom.com; www.warwickassociates.net
22206 Gabriella Gafni — gabriellawrites@gmail.com; www.gmghostwriting.com
81611 Thomas Miller Thomas@ghostwriterr.com; http://ghostwriterr.com/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

How Authors can Use ProfNet For Book Marketing

By Scott Lorenz
Westwind Communications

As a book publicist I am always on the lookout for effective ways to reach book buyers and the media. One way is to utilize a service called ProfNet. As one of its first users I’ve seen ProfNet become one of the most important ways of reaching the media in a non-intrusive way.
Here’s how it works. A reporter, freelance writer or television producer is assigned a story. Unless they know someone who is an expert on that topic they’ll need to find someone to interview. So the reporter will place a query on ProfNet requesting an expert with certain qualifications and who could speak to a certain issue they are writing about. They’ll include a deadline, contact information and their media outlet.

These queries are compiled by ProfNet and are emailed out to thousands of publicists, experts, authors and other subscribers multiple times a day. I personally read just about every set of queries as they could contain a big media opportunity for my clients. On any given day there could be queries from the NY Times, Good Morning America, Women’s World Magazine, NPR and just about anybody you could think of.

I’ve landed clients in all the above mentioned outlets and hundreds of others as well. One reason it works so well is that the media is looking for the expert rather than you or me (the publicist) pushing my client on them. In this case they actually have a story they’re working on and NEED an expert.

Who in the media uses ProfNet? Meet freelance writer Lisa Iannucci. Lisa has written many articles for consumer and trade publications including Weight Watchers, Muscle & Fitness, Parenting, Shape, ePregnancy, SkyGuide Go (American Express), American Health, USA Weekend,  Parenting, New York Magazine and more. She has also written for New England Condominium, The Cooperator, Business Travel News, DDIFO (a Dunkin’ Donuts trade journal), Sports Travel and more. She is constantly on the lookout for interesting experts and authors to interview for her various freelance assignments.

Authors are perfect for Profnet because of their built-in credibility since they wrote about the subject matter covered in their book. The media likes people who have credentials and are authorities and experts.

Here are key tips to remember when responding:

  1. Note the deadline. Get your response in well ahead of it.
  2. Answer the question or query directly. Keep your email short and to the point. Nobody has time to read a dissertation.
  3. Google the reporter or the publication if you are not aware of them. Get every edge you can as you’ll be competing against others who want the coverage too.
  4. Remember Radio likes “sounds.” Television likes a “visual.” Online services like ‘links’ and Print likes everything! So cater to the medium in your response.
  5. Put “ProfNet Query” in the subject line

I pitched one of my authors to a ‘major consumer magazine’ about her Hollywood makeup book as they were looking for the latest in Blush/Luminizers/Contouring/Makeup. Another author of mine wrote a book about Type 2 Diabetes and was quoted extensively in a highly regarded association publication with two million readers because the ProfNet query asked for tips about Type 2 Diabetes and insurance.

On another occasion, I responded to a ProfNet query from the New York Times who was desperately looking for someone to comment about a financial issue at 6pm on a Friday night. Got that one too!

ProfNet is not free and is billed on an annual basis. Authors can sign up directly or work with a publicist who subscribes. For more information visit: http://www.prnewswire.com/profnet/  or call 800-PROFNET (800-776-3638) or email: profnet@profnet.com
The Bottom Line: Authors, put ProfNet into your marketing mix. By proactively promoting your book to the media you can become the Go-To-Expert on your topic. Do it today!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist