by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publishing, BookTok, Promoting a Book, Social Media, TikTok
By Scott Lorenz
Westwind Book Marketing
In a world dominated by screens, short-form videos, and constant stimulation, it may come as a surprise that Gen Z is reading more than ever. Born between 1997 and 2012, this generation is reshaping the future of book marketing and publishing.
According to the American Library Association, “Gen Z is using libraries at higher rates compared to older generations.” So, what does this mean for authors? You have to meet Gen Z where they are visually, digitally, and authentically.
Glamorizing Reading
Reading has become not just a hobby, but an aesthetic. Movies have long glamorized the “quiet girl with a book,” and now social media has amplified that image. Being a reader is an endearing trait. On social media, we see popular figures like Emma Chamberlain, or even models like Kaia Gerber, who have publicly embraced reading. For Gen Z, intellect and emotion are part of personal style. Reading is attractive, and being a “book person” is something to show off, not hide.
BookTok
#BookTok has become a huge force in the world of publishing. BookTok is a trend that arose on the popular social media app TikTok, where authors, readers, and publishers give input and promote books. It’s become a huge community that people turn to for recommendations and opinions. According to WordsRated, books that go viral on BookTok see an average sales increase of 113%. Authors like Colleen Hoover rose to fame from BookTok. Her best-selling novel, It Ends With Us, gained traction through TikTok in 2020 and was later adapted into a movie. For Gen Z, BookTok is more than entertainment. It’s a trusted source for discovering their next read.
Formats and Accessibility
Gen Z’s reading habits extend far beyond traditional paperbacks. They consume stories in all kinds of formats, making reading more accessible and convenient than ever. Some of these formats include:
- Wattpad: A free platform for reading and writing stories, where authors can interact. Popular works like Anna Todd’s After began here before being adapted into movies.
- Ebooks: A convenient way to access books at anytime, anywhere, often at a lower price.
- Audiobooks: Perfect for multitasking, Gen Z “reads” on commutes, walks, or while relaxing with headphones.
These flexible formats break down barriers, ensuring that stories fit seamlessly into busy, tech-centered lifestyles.
Sense of Community
Unlike the stereotype of solitary reading, Gen Z often reads together. Thousands of reading communities, both online and offline, are thriving! Some platforms like Goodreads or Fable allow users to review, recommend, and discuss books, creating social and even parasocial connections. According to the Edinburgh Press, “These online reviewing communities and social lists are social and parasocial spaces where fans can communicate with each other and also with authors or other creators of storyworlds.” The pandemic also fueled the growth of virtual book clubs on Zoom, Discord, Reddit, and Instagram. Meanwhile, authors engage readers directly through platforms like Patreon or Substack, Q&As, bonus content, and sneak peeks into upcoming chapters.
How Authors Can Reach Gen Z
If you want your book to resonate with this generation, consider these strategies:
- Establish a presence on all platforms, such as TikTok, Instagram, and Goodreads.
- Experiment with hybrid formats, such as creating book trailers and interactive websites.
- Explore cross-genre storytelling (think thrillers with romance twists, such as E. Lockhart’s We Were Liars).
The Bottom Line
To captivate Gen Z, authors must embrace the evolving landscape of publishing. The future of reading isn’t just digital. It’s interactive, inclusive, and community driven.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Publishing, How to title a book, Marketing a Book, Promoting a Book, Writing a Book
By Scott Lorenz
Westwind Book Marketing
Writers spend years crafting characters, shaping dialogue, and perfecting each scene. But if there are two pages that hold the most weight in a reader’s journey, it’s the very first and very last. Why? Because these pages serve as the reader’s introduction and final farewell.
In my many years as a book publicist, I’ve seen how a compelling beginning can hook readers instantly, while a powerful ending can leave them deeply moved– or even changed. Together, the first and last pages can define the entire emotional experience of a book. So, how can authors ensure these pages are both engaging and unforgettable?
Hook Them From the Start
It’s important to have a creative book title that might draw a reader in—but the first page seals the deal. You only get one chance to make a first impression, and it needs to count. That impression starts with a powerful opening line to grab the reader’s attention.
Take, for example, the opening line of James Patterson’s Private:
“To the best of my understandably shaky recollection, the first time I died it went something like this.”
Is that a great first line or what? It’s intriguing, unexpected, and immediately pulls the reader into the story.
Whether through intriguing dialogue, moments of tension, high emotion, or a unique perspective, your opening should spark curiosity and demand attention. The main goal is to spark the readers curiosity and keep them coming back for more with each word.
Start with the End in Mind
Have you ever heard of readers skipping to the last page before committing to a book? It may seem like cheating, but there’s a good reason for it: the last page can reveal the emotional payoff.
One strategy to ensure a meaningful ending is to write it first. By starting with your final page, you create a roadmap that keeps your narrative focused. Every chapter then works in service of the conclusion, creating a more satisfying and cohesive story. For readers who peek ahead, the last page becomes a promise that the read is worth your time.
Create Full-Circle Moments
Few things are more satisfying than finishing a book and thinking, “Wow, everything came together”. That feeling comes from a full-circle moment—when the ending reflects the beginning, but with growth, transformation, or deeper understanding.
Maybe your character started out in isolation,and ended with connection. Maybe the opening line is echoed in the final paragraph. These choices leave the reader feeling that every moment was intentional and impactful, creating a lasting emotional resonance.
Planting the Seed for What’s Next
If you’re writing a series—or even considering continuing the journey—your last page is the perfect place to plant subtle seeds. It’s important to leave the reader satisfied, but eager for more. This could be done subtly– through a question being left unanswered, a new character introduced, or a hint of an unresolved conflict.
Writing a cliffhanger needs to be done with intention– almost as if the door is left open by a crack. Even in standalone novels, giving readers space to imagine a character’s future can add depth and intrigue beyond the final page.
Don’t Skip the Polish
No matter how compelling your story is, it won’t land if it’s riddled with errors. Professional editing and proofreading are non-negotiable as it’s important to have an editor that ensures your work is polished and grammatically correct. Publishers Weekly discusses, “if an author hasn’t spent the time and money on a solid editing job, it’s all just wasted effort”.
Make your work count and invest in quality editing that ensures nothing distracts readers from the magic of your first and last pages—and everything in between.
The Bottom Line
Your first and last pages carry the greatest responsibility. By crafting them with care, intention, and emotional weight, you’ll give your book the best chance to resonate long after the final word.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Today, one of my former author clients told me she was contacted by a publishing firm and was offered $90K for the rights to her book.
She wanted me to look at the contract and see what I thought. This is the second time something like this happened in the past few weeks, so something is up. I told her to STOP and do not engage and here’s why.
In the world of publishing, aspiring authors often dream of landing a lucrative book deal. Unfortunately, this dream can sometimes turn into a nightmare when they fall prey to fraudulent publishing offers. These scams are designed to exploit authors’ hopes and ambitions, leading them to part with their hard-earned money in exchange for empty promises.
The Scam Unveiled
One common tactic used by these scammers is to offer a seemingly attractive publishing contract with a substantial advance, many times the once common $10K advance for a book. This one in particular was for almost $100K! Who wouldn’t be able to use $100K? However, there’s a catch: the author is required to pay a ‘finder’s fee’ upfront, typically ranging from $5,000 to $10,000. This fee is supposedly for arranging the deal and securing the advance.
Scammers may even negotiate the fee, reducing it from an initial 15% to 8% of the total deal, to make it seem more legitimate and enticing. Desperate to see their work published and believing they will soon receive a significant advance; some authors may willingly pay this fee.
The Reality
Once the fee is paid, the scammers disappear, leaving the author with nothing but regret and financial loss. The promised advance never materializes, and the author is left with a worthless contract. This fraudulent scheme preys on the vulnerability and aspirations of authors, making it essential to recognize the warning signs and protect oneself.
Red Flags to Watch For
- Upfront Fees: Legitimate publishers do not ask for upfront fees. If a contract requires you to pay a fee before receiving any advance or royalties, it’s a major red flag.
- Too Good to Be True: If the offer seems too good to be true, it probably is. Be wary of unusually high advances or overly generous terms.
- Lack of Transparency: Scammers often provide vague or incomplete information about their company and the contract terms. Always research the publisher thoroughly. Legitimate publishers have a website.
- Pressure Tactics: Scammers may use high-pressure tactics to rush you into signing the contract and paying the fee. Take your time to review and seek legal advice if needed.
- Foreign Accent and Background Noise: Be cautious if the person contacting you has a foreign accent, there are other people talking in the background (indicating a boiler room operation), or they use an American-sounding name like ‘Bill Johnson’.
Tips for Identifying Legitimate Publishers
- Reputation and Track Record: Research the publisher’s history and reputation. Look for reviews, testimonials, and any awards or recognitions they may have received. Established publishers often have a strong online presence and a portfolio of successfully published books.
- Clear Contract Terms: Legitimate publishers provide clear and detailed contract terms. They outline the rights and responsibilities of both parties, including royalty rates, publication timelines, and marketing efforts.
- No Upfront Fees: Reputable publishers do not ask for upfront fees. They invest in the author’s work and recoup their costs through book sales. If a publisher asks for money upfront, it’s not legitimate.
- Professional Communication: Legitimate publishers communicate professionally and transparently. They are willing to answer your questions and provide detailed information about their publishing process.
- Industry Affiliations: Check if the publisher is a member of recognized industry organizations, such as the Association of American Publishers (AAP) or the Independent Book Publishers Association (IBPA). Membership in these organizations often indicates a commitment to industry standards and ethics.
Protecting Yourself
To avoid falling victim to these scams, follow these steps:
- Research: Investigate the publisher’s reputation and track record. Visit their website. Look for reviews, testimonials, and any red flags.
- Seek Legal Advice: Have a lawyer review the contract before signing anything. They can help identify any suspicious clauses or terms.
- Trust Your Instincts: If something feels off, trust your gut. It’s better to walk away from a questionable deal than to risk losing money.
Additional Resources for Authors
For more tips and guidance on navigating the publishing world, please visit my blog www.Book-Publicist.com. Here, you’ll find dozens of articles for authors on topics such as:
- Finding Literary Agents: Learn how to identify and approach reputable literary agents who can help you secure a legitimate publishing deal. I’ve written about this on my blog.
- Crafting a Winning Query Letter: Get tips on writing a compelling query letter that grabs the attention of agents and publishers.
- Understanding Publishing Contracts: Gain insights into the key elements of publishing contracts and what to watch out for.
- Marketing Your Book: Discover effective strategies for promoting your book and reaching a wider audience.
The Bottom Line
If it sounds too good to be true, it is! Fake publishing offers are a serious threat to authors, but by staying vigilant and informed, you can protect yourself from these scams.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Publicity, Book Publishing, Book Title Generator, Marketing a Book, Social Media
By Scott Lorenz
Westwind Book Marketing
Some people say a book’s success is based on luck. Some say it’s the right opportunity at the right time. But the real secret? Publicity. As a book publicist, I have seen firsthand what publicity can do for authors. It is not the same as advertising or marketing. Publicity happens much more organically, and it can be the key factor for an author’s big break.
From Obscurity to Stardom: The Power of Publicity for Authors
Let’s look at four amazing success stories by well-known authors!
Ever Heard of SLOW HORSES?
British spy novelist Mick Herron began his career as an obscure author who wrote mostly for himself. He had a day job, and he didn’t expect his literary career to ever get off the ground, especially when he got dropped by his publishing house due to low sales of his first spy novel, Slow Horses.
His agent reached out to an independent publishing house in New York, Soho Press, for his second book, Dead Lions. At first, it didn’t seem like much had changed. Then, his new publisher nominated him for the U.K. Crime Writers’ Association’s Best Novel of 2013. He went home with the top prize, and the attention immediately increased his sales. A U.K. production company even optioned for television rights for Herron’s book. Even so, it wasn’t life changing.
It wasn’t until four years later when librarian Nancy Pearl raved about Slow Horses on National Public Radio. In the following month, the book sold 20,000 copies—more than the past seven years combined.
His novels boomed in popularity, earning him connections with a British publishing company, allowing him to reissue the two books. The relaunch of his writing career put him in the spotlight, and Slow Horses was picked up by Waterstones, Britain’s largest bookstore chain, as their Thriller of the Month in 2017. This was seven years after the book was originally published.
Herron has now sold over three million copies under his British publisher, and even more in the U.S., as well as being picked up for an Apple TV+ series.
It wasn’t an interview or typical advertisements; Herron’s success came from someone praising his book on public radio. That’s the power of publicity.
Dan Brown: The Role of Timing and Radio Interviews
Timing is everything when it comes to publicity. Authors can go years without being recognized. Thriller author Dan Brown is a perfect example of this. At the start of his career, he was a failed songwriter and an unknown author. His first three books sold less than 10,000 copies each. He signed with a new publisher and a new agent, who released the fourth novel of his Robert Langdon series, The Da Vinci Code. To Brown’s shock, it made its way quickly onto the New York Times bestseller list. This boost of attention drew curious eyes to his other works. Digital Fortress, Angels & Demons, and Deception Point, the first books of the series, soon became bestsellers as well. He has now sold millions of copies.
The difference? Brown dove head-first into publicity for his fourth book. He met with executives of major bookstores as well as smaller ones. He created a new image for himself, one that painted him as a scientific researcher. He deleted all evidence of his weak self-promotion and failed career.
By painting a specific image of himself to go along with his book, he got people’s attention. Not to mention, his rank on the New York Times bestseller list was an instant spotlight on his work. His book was thrilling, gripping, and left people talking about it for years after. However, this wouldn’t have happened without publicity. In a Masterclass episode, which I highly recommend, Brown credits Radio TV Interview Reports (RTIR) a printed publication which was mailed to thousands of media outlets announcing new authors and their availability for interviews. He booked himself on dozens and dozens of radio and TV shows, and then his book began to sell. That mailer has morphed into the National Publicity Summit a virtual meeting where authors can pitch themselves to show bookers via ZOOM. Check it out here: http://j.mp/PR-Summit
Rachael Ray: From Cooking Demonstrations to TV Stardom
A successful career in the writing field can also open up many other opportunities. Everyone knows who Rachael Ray is, whether it is from her TV shows, bestselling books, or product lines. Did you know that her career began with some in-store cooking demonstrations, which led to cookbooks and radio appearances?
Before her big break, Rachael Ray had sold around 10,000 cookbooks and was appearing regularly on her own TV segment. However, working behind the scenes, her publicist was booking her on a number of radio shows to promote two of her cookbooks, Comfort Foods and Veggie Meals. While on these programs, listening in was a friend of the Food Network’s VP of Programming as well as Al Roker the weatherman from The Today Show. Their praise of her segment led to hit appearances on both networks. Then, she received the call from Oprah that launched her daily TV show.
Rachael Ray can trace her “big break” to that one radio interview.
The Real Secret to a Book’s Success: Publicity
I personally worked with Jared Knott, author of Tiny Blunders/Big Disasters. His terrific book began with few reviews and little attention. Westwind created a press kit, book trailer, solicited book reviews, posted on Twitter and other social media. We booked Knott on dozens of radio interviews and podcasts. Jared is an engaging interview and his enthusiasm drove sales. With the newfound spotlight, Tiny Blunders/Big Disasters made its way onto eight Amazon Bestseller lists, and it now has more than 3,000 reviews. At one point the reviews were coming in so fast, we could even watch the number of reviews tick up on Amazon right before our eyes!
Knott says, “It is one thing to have a very good book. It is something else for the world to know about it, like it and want to buy it.” With the help of publicity, his book has kept up its popularity for over a year and is still growing. Knott was very complimentary about our services and has graciously thanked me. “No one gets better or more powerful results in a shorter time than Scott Lorenz of Westwind Book Marketing. He knows the industry inside and out. He and his very professional team know what works, what doesn’t work.” Thank you, Jared!
Keila Shaheen: TikTok’s Role in Book Publicity
Even self-published books can become hits with the right publicity. Social media sites such as TikTok allow authors to reach a new audience. Keila Shaheen, self-published author of the book The Shadow Work Journal, became a bestseller thanks to the app. Fellow influencer Kohn Gray (@girldadsos) raved about Shaheen’s work, making many short-form videos about it, leading thousands to purchase the book directly from TikTok Shop. It has now sold over a million copies.
While TV shows and radio programs are still around, social media has taken the new generations by storm. One hit post or video can bring millions of people to an author’s page. It’s a new form of publicity that is already showing its incredible success.
Interviews on podcasts, radio, TV, and print help truly motivated book readers to buy a book. If they like an author interview, they’ll read the synopsis, check out the reviews, and then buy the book. If they like it, those book buyers become advocates themselves and tell their friends, family, and associates. For authors, there are tons of resources out there for publicity. Hiring agents, using social media, and traditional marketing are just some first steps.
Still unsure? Check out this list of 127 ways that publicity can benefit authors.
The Bottom Line: Word-of-Mouth IS FREE, but it takes a financial commitment from the author or publisher to get the publicity going so that word-of-mouth can do its work.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
by Scott Lorenz | Blog, Book Marketing, Book Publicity, Book Publishing, Marketing a Book, Writing a Book
By Scott Lorenz
Westwind Book Marketing
Biographies and memoirs are commonly confused, both telling personal stories about an individual’s life. However, there is a distinct difference, and this plays an important role in the purpose of the book and how it is marketed. Let’s take a look at both!
Biography
A biography is a nonfiction account of a person’s entire life. It includes key events that shaped them as a person, as well as information about their relationships, work, education, and defining character traits. Biographies can be written about both people who have passed or people who are alive today. Sometimes, biographies are written by the subject themself, and this is known as an autobiography.
The information presented in a biography is objective and factual, often taken from first-hand accounts such as interviews, letters, diaries, newspapers, and more. Biographies are often written in the third person. The main goal of a biography is to present a fact-based record of someone’s childhood, adolescence, and adulthood.
Here are some examples of well-known biographies. All of these extend over their subjects’ entire lives and come from reliable sources.
- Steve Jobs by Walter Isaacson: “Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.”
- The Immortal Life of Henrietta Lacks by Rebecca Skloot: “Over the decade it took to uncover this story, Rebecca became enmeshed in the lives of the Lacks family—especially Henrietta’s daughter Deborah. Deborah was consumed with questions: Had scientists cloned her mother? Had they killed her to harvest her cells? And if her mother was so important to medicine, why couldn’t her children afford health insurance?”
- Alan Turing: The Enigma by Andrew Hodges: “This New York Times bestselling biography of the founder of computer science, with a new preface by the author that addresses Turing’s royal pardon in 2013, is the definitive account of an extraordinary mind and life.”
- Frida: A Biography of Frida Kahlo by Hayden Herrera: “This engrossing biography of Mexican painter Frida Kahlo reveals a woman of extreme magnetism and originality, an artist whose sensual vibrancy came straight from her own experiences.”
- Mad Girl’s Love Song: Sylvia Plath and Life Before Ted by Andrew Wilson: “Drawing on exclusive interviews with friends and lovers who have never spoken openly about Plath before and using previously unavailable archives and papers, this is the first book to focus on the early life of the twentieth century’s most popular and enduring female poet.”
Memoir
A memoir is a story of a person’s life as told by that person. Unlike an autobiography, a memoir centers on emotion and reflection rather than a timeline. Memoirs tend to be limited to a specific time or experience. Memoirs generally fit into one of the following structures: flashback, chronological, themed, or overcoming a struggle.
Memoirs come directly from the source and don’t take an objective approach, since they focus on how the author perceived a situation or event. They are written from a first-person point of view. Memoirs take aspects of fiction novels as well, as they include scenes, dialogue, and an engaging narrative. The main goal of a memoir is for an author to explore a specific theme or situation in their life in an emotion-based way.
Here are some examples of memoirs. Each one focuses on a theme or event that had a profound impact on the author’s life.
- I Know Why The Caged Bird Sings by Maya Angelou: “I Know Why the Caged Bird Sings captures the longing of lonely children, the brute insult of bigotry, and the wonder of words that can make the world right. Maya Angelou’s debut memoir is a modern American classic beloved worldwide.”
- Into Thin Air: A Personal Account of the Mount Everest Disaster by Jon Krakauer: “A bank of clouds was assembling on the not-so-distant horizon, but journalist-mountaineer Jon Krakauer, standing on the summit of Mt. Everest, saw nothing that ‘suggested that a murderous storm was bearing down.’ He was wrong. By writing Into Thin Air, Krakauer may have hoped to exorcise some of his own demons and lay to rest some of the painful questions that still surround the event.”
- Eat, Pray, Love by Elizabeth Gilbert: “This wise and rapturous book is the story of how she left behind all these outward marks of success, and set out to explore three different aspects of her nature, against the backdrop of three different cultures: pleasure in Italy, devotion in India, and on the Indonesian island of Bali, a balance between worldly enjoyment and divine transcendence.”
- The Year of Magical Thinking by Joan Didion: “This powerful book is Didion’s attempt to make sense of the ’weeks and then months that cut loose any fixed idea I ever had about death, about illness, about marriage and children and memory, about the shallowness of sanity, about life itself.’”
- Night by Elie Wiesel: “Night is Elie Wiesel’s masterpiece, a candid, horrific, and deeply poignant autobiographical account of his survival as a teenager in the Nazi death camps.”
Why does this distinction matter?
Websites like Amazon categorize biographies and memoirs into the same section, so why should they be marketed differently? In a nutshell, biographies and memoirs hold different purposes for readers. A person researching an individual will likely prefer the fact-based biography, while someone looking for a relatable story will gravitate towards a memoir. Therefore, books should be marketed as such to reach their intended audience.
When marketing biographies, focus on the factual aspects. Highlight the first-hand sources, such as photos or interviews. Emphasize what your book offers that a source like Wikipedia does not.
When marketing memoirs, use the emotional aspects to your advantage. Many memoirs focus on childhood events, marriage, divorce, or other life events that readers can relate to. Memoirs can be marketed similarly to fiction novels, although the non-fiction aspect sets them apart as unique stories.
The Bottom Line
Biographies are factual accounts of an individual’s entire life, while memoirs focus on the emotional aspects of a specific event or theme in the author’s life.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
