The Incredible Story Behind the Movie THE ELEPHANT MAN

Remember- All Movies Start with the

Written Word – All of Them

 

By Scott Lorenz
Westwind Book Marketing

 sanger-cover-2-25-17

Movies, like books, sometimes have humble beginnings.

Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.

THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.

How did this movie come about? Was it an agent’s pitch? No.

Was it an award winning script? No.

Did experienced screenwriters create this masterpiece? No.

Was it adopted from a book? No.

I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.

Where did the script come from?

His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.

What did he do? He read it – and he loved it!

His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.

MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com  View the book trailer here: http://bit.ly/MakingTheElephantManTrailer

 

Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.

 

“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script..

“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”

Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals.  Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.

Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!

Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.

 

In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.

 

The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.

Check out this New York Post  article about Making The Elephant Man http://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: How to Sign a Top Literary Agent

By Scott Lorenz of Westwind Communications

 

Time to Get an AgentLanding an agent for many authors is the most sought after goal. Why? It’s been long considered the fastest and most profitable path to publishing success. If that is your goal then you’ll want to check out these tips, techniques and resources to help you land the quality literary agent you are seeking.

Where to begin?

Get up to speed with the latest information with books and resources on the topic. According to Jeff Herman, book agent and author of Jeff Herman’s Guide to Book Publishers, Editors & Literary Agents, authors should assess potential agents on the following points before sealing a deal:

  1. The list of books the agent has sold to publishers, including the publishers’ and authors’ names.
  2. The agent’s reputation online.
  3. Why s/he likes your book and how s/he plans to market your book, with reference to a timeline and how much you’ll potentially earn.

Note that real agents do not:

  1. Charge upfront fees
  2. Offer to edit for a fee
  3. Sell adjunct services to their clients
  4. Submit books to vanity or non-advance paying publishers

The critical step in the process is to research agents before you submit to them. Avoid agents who charge fees other than the standard 15 percent commission they receive on everything you get paid (your advance and royalties).

Narrow Your Search

Publishers Marketplace is one of the best places to research literary agents. Buy a subscription for $25 and access a wealth of information about publishing. With hundreds of agents hosting web pages, Publishers Marketplace is arguably the largest and most comprehensive repository to find info on top literary agencies. In fact, Publishers Marketplace claims to have “more e-mail and other contact information on more agents than any other source, updated daily.”

Member authors can create their own Publishers Marketplace web page and indicate they are seeking an agent, which advertises you to agent and publishers.

An added bonus to PublishersMarketplace.com is the deals database, which includes the actual dollar figure of the advances paid to authors for many books. The daily updates provide essential information and searches reveal editors’ buying patterns and more. The site also hosts a contact database that tracks editors on the move. Find out more here: http://www.publishersmarketplace.com/benefits.shtml

Other resources to consider include:

  1. Manuscript Wish List visit: http://mswishlist.com/
  2. AgentQuery.com
  3. QueryTracker.net
  4. WritersMarket.com
  5. Chuck Sambuchino’s Guide to Literary Agents 2017

Social media is also a powerful tool to locate agents. Search social media for associations of agents— there are plenty. Michael Larsen, literary agent, suggests authors check out the Association of Authors’ Representatives (AAR) http://www.aaronline.org/ as an outlet for finding quality agents. According to Larsen, “The 450 agents in AAR are the best source of experienced, reputable agents. Members are required to follow the AAR’s code of ethics.”

Another resource for finding agents is simply the acknowledgments section in books similar to what you envision your own book to be. Read the acknowledgments and collect the names of those agents mentioned and contact them directly.

Don’t be shy— Have a presence.

Share your personal brand with the world, both online and in person. It’s wise to create professional social media accounts, an online work portfolio or blog. According to Michael Larsen, “Let agents find you- be visible online and off, get published and give talks, publicize your work and yourself. When you’re visible enough, agents will find you.”  This strategy worked for Andy Weir, author of The Martian. After selling 35,000 ebooks for $.99 and topping Amazon’s Sci-Fi Bestseller List, an agent contacted Weir and he was soon represented by Random House for a book deal. On top of that FOX contacted him for the film rights of his novel. The rest is history.

A popular networking strategy is to attend writers’ conferences. Particularly for first-time authors, there’s no better way to get to an agent than at a conference. Agents typically won’t sign authors on the spot, but accept their advice and remember that networking is pivotal to a successful career. According to Chip MacGregor, literary agent and author of Ask the Agent, “I love writers’ conferences. Don’t go thinking you’re going to land an agent; just plan to meet people and learn a lot.”  Where are the best conferences? Here’s a list I’ve compiled of upcoming writer’s conferences. http://bit.ly/Writer_Conferences

Make It Perfect. Practice Proper Etiquette

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent because of mistakes.”  Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts.

Also, research an agent before you submit to them and check the agent’s guidelines before packaging and submitting your work. Before you commit to an agent, settle any unfinished business with others still considering your work. Just make it clear that you have an offer that requires an immediate decision.

If you think you’re ready to be placed with an agent, consider the direction your writing career is headed. According to Chuck Sambuchino, author of the Guide to Literary Agents, “Most agents say they’re looking to represent careers, not books.”

Bottom Line: Agents can land you the deal you could never obtain yourself. But the pursuit of an agent can take months and years. If you still want an agent then study up and do it now!

About Scott Lorenz

Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with individuals and entrepreneurs to help them get all the publicity they deserve and more. Lorenz has handled public relations and marketing for numerous startups, iPhone app developers, authors, doctors, lawyers, inventors and entrepreneurs. As a book marketing expert Lorenz is called upon by top execs and bestselling authors to promote their books. Visit: http://www.Book-Marketing-Expert.com

Terrific List of Writers’ Conferences for 2017

If you would like to expand your horizons and explore more options for your writing career then sign up for a writers’ conference.  Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences courtesy of Writer’s Digest for your consideration:

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

 The Bottom Line: Make a commitment to attend at least one writers’ conference in the coming months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

Authors: Want Publishing Help? Get a Book Shepherd!

A Book Shepherd Will Help Save You Time, Money and Perhaps Even Your Sanity!

By Scott Lorenz

Westwind Communications

At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guide book and do it yourself or hire a personal guide with special knowledge to show you?

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including: reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: d_englander@yahoo.com and find out more at: https://www.linkedin.com/in/DebraEnglander

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at http://writeittight.com

>>>>>>>> Read the rest of the article on The San Francisco Book Review:  http://bit.ly/Book-Shepherds 

Jess Todtfeld Launches New Book: Media Secrets

#1 Bestseller on Amazon in 25 Categories & 4 Countries

By Scott Lorenz

Westwind Communications

 

Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, mediasecretscoverMedia Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.

Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.

Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:

  • Express Emotion
  • Speak in Absolutes
  • Use Action Words
  • Use Clichés
  • Use Analogies
  • Use Humor
  • Include Facts and Examples
  • Make Predictions
  • Ask Rhetorical Questions

“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out.  In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”

“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”

Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit http://bit.ly/MediaSecrets and watch the video and bonus links with tips to “Get on Good Morning America.”

Bottom Line:  If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview so it converts to sales, web traffic or other opportunities.

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Writers’ Conferences Put Authors on the Road to Success

 

By Scott Lorenz, Westwind Communications

Writers Confab

Writers’ Conferences are part of overall book marketing strategy.

 

Have you ever attended a writers’ conference? Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents, and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences for your consideration: http://bit.ly/Writer_Conferences 

Podcast with Business Book Ghost Writer and Book Publicist Scott Lorenz

Scott Lorenz Interview wi Biz Book Ghostwriter

Be honest… did you think you were done with your job as an author when you typed

“The End”?

Have you heard that you need to market your book, but aren’t sure where to start?

Are you overwhelmed by all the book marketing advice out there?

In this podcast where I was interviewed by a business book ghost writer, I’ll share a little about the easy things you can do to market your book—whether it’s been out for a week or a few years.

Click here to listen to the interview http://bit.ly/A–46