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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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SCOTT LORENZ

There’s No Time Like the Present to Write Your Book

No Time Like the Present to Write Your Book

“In the Midst of Every Crisis, Lies Great Opportunity.” – Albert Einstein

By Scott Lorenz
Westwind Communications

Without a doubt, the past two years were some of the strangest in recent history and it is likely the changes brought by the global pandemic may persist well into the future. Our daily rhythms of work, school, and life are altered and contact with others is now masked, distanced, and sanitized. So much is still unknown about the way things will unfold, and it is uncertain when life will return to “normal” and what that will look like.

Three Reasons To Write Your Book

Whatever may be happening in your life, as a book publicist, I’d like to encourage you that in spite of these challenges, NOW may be the perfect time to write your book. Here are three reasons:

1. Historically, many books have been inspired by the uncertainty of a pandemic. John F. Kennedy once said, “When written in Chinese, the word crisis is composed of two characters – one represents danger, and the other represents opportunity.” Creativity rises to the forefront in times of upheaval or danger. Great works of literature, including Shakespeare’s King Lear, were produced during periods of epidemic and plague. Other “pandemic literature” such as The Plague (Albert Camus), Twilight in Delhi (Ahmed Ali), The Andromeda Strain (Michael Crichton), Survivor (Octavia E. Butler) and Station Eleven (Emily St. John Mandel), seize moments like ours to tell fascinating stories. The best and worst aspects of humanity are vividly displayed against the literary backdrop of chaos brought by illness and epidemic. Even if your work is not directly inspired by the pandemic, it could one day serve as an example of art produced during a critical period in world history.

2. Writing can provide a pleasurable means of relieving pandemic induced stress. In times of stress, the act of writing can be therapeutic, becoming an outlet for pressure and anxiety brought by unexpected change. It is a way to both reflect on what is happening and try to bring meaning from it. Writing a book and the research and organization involved keep the mind active, so that learning continues no matter what else in your life may have changed.

In an interview with GQ, author Ottessa Moshfegh says,

It’s the mind organizing the details of life into a narrative that logically orients the writer back to her own story. […] In some ways, this quarantine is the ideal creative environment. Writing takes patience and listening, allowing oneself to linger on a word or image or gesture and watch it develop into drama through a language of its own. It also takes a lot of time. […] I’m trying to see this period as a blessing in that way. The light side of the darkness.

3. Book sales are strong. While many industries have been heavily impacted by the pandemic, book sales have increased. After an initial slump during the spring of 2020, the book market made a strong recovery, with Jim Milliot of Publisher’s Weekly reporting an 8.2% rise in the sale of print books. Elizabeth A. Harris of the New York Times reports that 2020 brought increases of 17% for audio book sales and 16% for eBook sales. With many normal activities suspended and screen time at an all time high for both adults and children, books remain a great low-tech option for entertainment.

Author Dave Pelzer once said, “Something good comes out of every crisis.” Writing your book now may not only help you by giving you an outlet and a goal to attain, but may also one day inspire future generations to meet the challenges they face with creativity and bravery.

Bottom Line: Times of change are times of opportunity. Seize the day, write your book, and let it be one of the good things that come out of this crisis.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Is there a strategy in naming your book? YES! Check out Scott’s new award winning book for authors called: BOOK TITLE GENERATOR at http://www.BookTitleGenerator.org

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Top Writers’ Conferences for 2022 by Book Publicist Scott Lorenz

Writers Conferences and Confabs are great place to learn about publishing and writing

By Scott Lorenz
Westwind Communications

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2022:

February 4-5, 2022: Michigan Writers Conference (Detroit, MI). At this writers conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/

March 4-5, 2022: Atlanta Writing Workshop (Atlanta, GA). The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/

March 24-26, 2022: 53rd Annual UND Writers Conference (Grand Forks, ND). Founded in 1970 and held every year since, the UND Writers Conference is a three-day event featuring six to eight authors annually ranging from Gwendolyn Brooks and August Wilson to Tommy Orange and Colson Whitehead. The UND Writers Conference is committed to community outreach, engagement, and finding ways to increase audience access to literature. https://und.edu/writers-conference/

April 7-9, 2022 Las Vegas Writers Conference (Las Vegas, NV). At the Las Vegas Writers Conference, writers can meet and learn from some of the greatest agents, authors, and professionals in publishing. https://lasvegaswritersconference.com/

April 8-9, 2022: Blue Ridge Writers Conference (Blue Ridge, GA). The Blue Ridge Writers Conference is a hidden gem tucked away at the tip of the blue ridge mountains. This year’s keynote speaker, Melissa Fay Green, is an award-winning nonfiction author. Green will be one of many professional authors taking part in discussions and panels at the event. https://www.blueridgewritersconference.com/registration-forms.html

April 21-23, 2022: NWG Annual Conference (Omaha, NE). The Nebraska Writers Guild offers three days of consultations, critique boot camps, and shop talk seminars. Appointments with literary agents like Kristina Slater are first-come, first-served, and have no extra cost. This conference is perfect for writers who would rather focus on intimate group or pair discussions rather than large panels. Workshops are capped to allow for in-depth discussion and a focus on networking without small talk. https://nebraskawriters.org/news-events/annual-events/annual-conference.html

April 23, 2022: Spring Conference – North Carolina Writers Network (Greensboro, NC). The North Carolina Writers’ Network and the MFA in Creative Writing Program at UNC-Greensboro bring you a full day of classes, workshops, conversations, and more. This year’s Spring Conference again will be in UNCG’s MHRA Building, on the corner of Spring Garden and Forest Streets, and in Curry Auditorium next door, offering classes and discussions on the craft and business of writing and publishing. https://ncwriters.org/index.php/programs-and-services/conferences/12593-sc22

April 27-May 1, 2022: Muse and the Marketplace (Boston, MA). It will include goal setting, small cohorts of writer friends and those working in your genre, and 70 sessions given by excellent guest authors on the craft of the novel, memoir, poetry, and more, plus sessions on navigating the publishing world led by premiere literary agents, editors, publicists, and more. https://museandthemarketplace.com/register-2022/

April 28-30, 2022: Northern Colorado Writers Conference (Fort Collins, CO). The Northern Colorado Writers Conference will hold workshops, sessions, and four-hour master classes to inspire authors. https://northerncoloradowriters.com/conference/

April 29-May 1, 2022: Pikes Peak Writers Conference (Colorado Springs DoubleTree). Pikes Peak Writers Conference will be held virtually this year. Writers can participate in workshops taught by subject matter experts and listen to keynote speakers. https://pikespeakwritersconference.com/

May 1-2, 2022: ASJA Annual Conference (Jersey City, NJ). With more than 900 members, ASJA stands as the country’s leading and most prestigious association of successful journalists, authors, and nonfiction and literary nonfiction writers, and we’ve never had a better time to talk about collaboration and networking. https://www.asja.org/event/asja-conference/

March 5, 2022: 2022 Bay to Ocean Writers Conference Program (Wye Mills, MD). Now celebrating its 25th year, the Bay to Ocean Writers Conference is a one-day event that has attracted more than 4,000 writers over its history. It is sponsored by the Eastern Shore Writers Association (ESWA), a non-profit organization of writers from across the Delmarva Peninsula. https://www.easternshorewriters.org/event-4616622

May 6-7, 2022: Atlanta Writers Conference (Westin Atlanta Airport Hotel, Atlanta, GA). The Atlanta Writers Conference offers one-on-one manuscript sample critiques, pitch sessions, and workshops. https://atlantawritersconference.com/

May 12-14, 2022: Storymakers Conference (Provo, UT). The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. https://storymakersguild.org/storymakers-conference/

June 20-26, 2022: Minnesota Northwoods Writers Conference (Bemidji, MN). This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/

June 24-26, 2022: Agents & Editors Conference (Austin, TX). This conference brings together nationally-known literary agents and book editors and other industry professionals with writers at all stages of the writing process for a weekend of conversation and community around the craft of writing and the practical steps toward publication. It would have 200+ attendees. https://writersleague.org/programs/a-e-conference/

July 8-10, 2022: Imaginarium (Louisville, KY). Join bestselling fantasy authors, Michael Williams and Tim Waggoner, at Imaginarium 2022! More than 130 panels will be taking place during this three-day celebration of storytelling. This event is more than your typical conference. It’s also a film festival, gaming tournament, Comicon convention, and a book fair! Imaginarium prides itself on being family-friendly with something for everyone. Kids 12 and under can attend for free! https://www.entertheimaginarium.com/

July 11-14, 2022: Squire Summer Writing Workshops 2022 – North Carolina Writers Network (NC). The Squire Summer Writing Workshops offer an intensive course in a chosen genre (fiction, creative nonfiction, poetry), with ten hour-and-a-half sessions over the four days of the program. Registrants work in-depth on their own manuscript samples, as well as their colleagues’, while also studying the principles of the genre with their instructor. Other features include faculty readings, panel discussions, and open mic sessions for residents. Registration opens on or before May 1. https://ncwriters.org/index.php/programs-and-services/conferences

July 17-23, 2022: Port Townsend Writers Conference (Port Townsend, WA). The Port Townsend Writers Conference will feature guided free writes as well as readings and lectures by contemporary writers in the heart of the Pacific Northwest. https://centrum.org/the-port-townsend-writers-conference/

July 21–24, 2022: San Francisco Writers Conference (San Francisco, CA). The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community. https://www.sfwriters.org/

July 24-29, 2022: Napa Valley Writers Conference (Napa, CA). At the Napa Valley Writers Conference, writers can participate in small workshops related to poetry, fiction, or translation that meet for two hours daily over a five-day period. http://www.napawritersconference.org/

July 28-31, 2022: Writer’s Digest Annual Conference (New York City, NY). Writer’s Digest Annual Conference offers everything you need to advance your writing career creatively and professionally. Gain invaluable tips to improve your craft, explore publishing options and learn how to establish a sustainable career—all while being inspired by successful authors and your fellow attendees. It’s all brought to you by Writer’s Digest, the experts at nurturing and developing writers at every stage of their career for over 100 years. https://writersdigestconference.com/

August 4-6, 2022: Mendocino Coast Writers Conference (Mendocino, CA). At this conference, writers can participate in morning workshops that are related to various genres. https://mcwc.org/

August 18-21, 2022: Killer Nashville Writers Conference (Franklin, TN). Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.newpages.com/writing-conferences/killer-nashville

September 8-10, 2022: 2022 Marketing & Genre Intensives (Liberty, NC). This three-day event is full of the latest information, resources, and step-by-step strategies for writers who want: Personalized attention to get your questions answers, To grow your platform quickly to a targeted audience, To maximize your time and efforts with marketing to your readers, Practical strategies for an upcoming book launch or relaunch and To avoid common mistakes writers make. https://www.seriouswriteracademy.com/2022-intensives/

September 9-11, 2022: Colorado Gold Writers Conference (Denver, CO).  We want to help you “lift up and lift off” your writing career at 2022’s Colorado Gold Conference. Come mingle with our keynotes (New York Times Bestsellers Chuck Wendig and Katherine Center), meet super-star agents, and attend workshops for a variety of topics and genres. https://rmfw.org/conference-2022/

October 17-22, 2022: The Real Paris Retreat: a Socially-Engaged Writing Intensive (Paris, France). In-depth, authentic and affordable. For writers of prose: memoir, fiction, autofiction, creative nonfiction or cross-genre experimentation. Ten participants maximum; registration includes daily critique workshop, craft discussion & classes, an individual manuscript consultation, guest lectures and optional afternoon literary activities. Workshops meet in neighborhoods frequented by local artists and writers rather than by tourists. A teaching fellowship for a writer of color is available. https://www.shannonesque.com/

October 21-23, 2022: Emerald City Writers Conference (Bellevue, WA). The Emerald City Writers Conference will offer workshops, pitch appointments, agent and editor panels, and happy hour socialization opportunities. https://www.emeraldcityromancewriters.org/emerald-city-writers-conference

October 21-23, 2022: Kansas Authors Club State Writing Convention (​Lawrence, KS). The convention is being planned for in-person presentations with a likelihood of some form of a hybrid audience. We are looking for an array of workshops that will address beginning writers through those with experience in writing and publishing. We will also plan for a balance of workshops covering fiction, nonfiction, and poetry. https://www.kansasauthorsclub.org/2022-convention.html

November 4-6, 2022: La Jolla Writers Conference (San Diego, CA). At the La Jolla Writers Conference, writers can attend two types of classes: 50-minute lecture sessions or 110-minute workshops. https://lajollawritersconference.com/

November 7-13, 2022: Kauai Writers Conference (Kauai, HI). At the Kauai Writers Conference, writers can enjoy four days of master classes, small group discussions, and individual sessions with literary agents. https://kauaiwritersconference.com/

November 18-20, 2022: Fall Conference 2022 – North Carolina Writers Network (Wilmington, NC). The Fall Conference attracts hundreds of writers from around the country and provides a weekend full of activities that include lunch and dinner banquets with readings, keynotes, tracks in several genres, open mic sessions, and the opportunity for one-on-one manuscript critiques with editors or agents. Conference faculty include professional writers from North Carolina and beyond. Held every year in a major hotel, the conference rotates annually. Registration opens on or before September 1. https://ncwriters.org/index.php/programs-and-services/conferences

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How the New York Times Selects Books for Review for 2022

How the New York Times Selects Books for Review

New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process

by Scott Lorenz
Westwind Communications

As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. Check out the 2020 rate sheet here.

If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.

“We love the publishing industry and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review

She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.

“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.

Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.

All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.

You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful. Keep up with their latest reviews by following Pamela Paul on Twitter at: @PamelaPaulNYT

From the NY Times Website:

During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to booksassistant@nytimes.com. Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.

When things return to normal, if you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
229 W. 43rd Street
New York, New York 10036
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.

The Bottom Line: While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.

Final Recommendation: Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process

You can also watch an hour-long interview with C-SPAN’s Book TV and  New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top 27 Author Websites in 2022 Compiled by Book Publicist Scott Lorenz

Need a website for your book? Contact Scott Lorenz today!

By Scott Lorenz
Westwind Communications

Your author website is a critical element for the promotion of your books. It’s where people turn to learn more about who you are and what you have to offer. Therefore, it’s important your website provides visitors what they are looking for… information about YOU, YOUR book and how to buy it. Don’t make people click on ten links to get to the buy button!

Key elements of an effective author website include:

  1. Book Cover
  2. Author Headshot
  3. Blurbs from Reviewers
  4. Book Trailer
  5. Buy Buttons to Amazon, Barnes and Noble, etc.
  6. Excerpts or Quotes from the book
  7. Media Clips & Logos
  8. Book Awards
  9. Your Backlist of Books
  10. Option to sign up for your mailing list

If you’d like to create an attractive website that builds your brand and promotes your books, it’s a good idea to explore current author sites and ‘benchmark’ against them. Why reinvent the wheel right?  They can give you some inspiration and help you take the right steps toward the ideal online presence. Here’s a list I’ve compiled of the ‘Top 25’ author sites for your review. Let me know what you think. If you know of an author website to add to the list tell me in the comments section below.

1. James Patterson

James Patterson

James Patterson can afford to pay just about anything for his web design so what exactly is he doing? Take a look and find out for yourself. Fortunately, he has a mailing list you’re welcome to join. You can also tweet out all his books and check out his latest trailers.

2. Anthony Horowitz

Anthony Horowitz

When it comes to color, Anthony Horowitz nailed it. He was strategic about the colors he used. As you can see, the rustic orange highlights his top-selling books. Horowitz also displayed his Twitter handle prominently so you can follow him easily.

3. Colleen Coble

Colleen Coble

You can’t go wrong with a website layout like the one on Colleen Coble’s site. It boasts a clean look with features like a newsletter signup as well as designated pages for her current lineup of books, latest releases, and media coverage.

4. Tony Robbins

Tony Robbins

Tony Robbins’ website is catchy and compelling thanks to the emphasis on his tagline. From the moment you visit it, you want to “Ignite. Achieve. Excel.” His website makes it clear that his coaching services have the potential to change your life.

5. Jay Shetty

Jay Shetty

Jay Shetty’s website promotes his offerings which include his podcast and courses. It also highlights his impressive media coverage. Once you visit his website, you’ll know right away that he was featured on The Today Show, Red Table Talk, World Mental Health Day, and many others.

6. Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell has a clean website that draws attention to one of his top books, “The Bomber Mafia.” The “Learn More” tab directs site visitors to take the next step and buy the book on places like Amazon and Apple Books.

7. Stephen King

Stephen King

In addition to the attractive design, Stephen King’s website features an informative frequently asked questions page (FAQ). Visitors can go there to find out why he became a writer, where he gets his ideas, and more.

8. Emma Davies

Emma Davies

When you go to Emma Davies’ website, you’re sure to notice the turquoise color scheme as it really stands out. There’s also a great picture of her as well as a welcome message that directs visitors to her social media outlets and contact page.

9. Daniel Gibbs

Daniel Gibbs

Daniel Gibbs knew what he was doing when he requested an interactive website. Visitors can enjoy a variety of unique pages like the map page, ship schematics page, timeline page, and robust universe encyclopedia.

10. Jonathan Fields

Jonathan Fields

There’s no denying that the close up of Jonathan Fields’ face catches your attention. His website also features a one-of-a-kind email signup that you’ll be directed to join if you state that you “totally agree” and love discovering stories and ideas that inspire you.

11. Henry Neff

Henry Neff

Henry Neff’s social media profiles stand out and draw visitors to become a follower or fan. Additionally, his website boasts a robust “About Henry” section with his biography, events, press and interviews, and school visits.

12. Kelly Minter

Kelly Minter

Kelly Minter’s website has a lovely picture of her and clearly conveys who she is: an author, speaker, and musician. We love the easy access to her bible study and email signup that lures visitors in with a free download.

13. Timothy Keller

Timothy Keller

Timothy Keller’s website is focused on one of his famous quotes and directs visitors to his bio. The top navigation is simple and only features four links: bio, books, sermons, and blog. His black, white, and red color scheme is also easy on the eyes.

14. Karen Kingsbury

Karen Kingsbury

Karen Kingsbury’s website is designed to get visitors to buy her New York Times bestselling book, A Distant Shore. Once you visit it, it becomes quite clear that she wants you to order it as soon as possible.

15. Julie Orringer

Julie Orringer

Julie Orringer’s website has dedicated pages on each of her books, which revolve around the experience of Jewish characters during World War II and current times. Each page includes a description of the book, reviews, and links that direct visitors to make a purchase.

16. Nicole Krauss

Nicole Krauss

Nicole Krauss’ website is unique in that the navigation is on the left rather than top of the home page. It also features pages that focus on each of her books about Jewish history, themes of identity, and family connections.

17. Janet Evanovich

Janet Evanovich

My wife loves Janet Evanovich and has read all of her books. On Janet’s website, her book “Game On” steals the show. The dark background really allows it to stand out. We also love the social media icons on the top left and subscribe button on the top right.

18. Michael Connelly

Michael Connelly

Michael Connelly’s website features a compelling about section that does a great job highlighting his key accomplishments. There’s also a space that gets visitors excited for his upcoming releases and dedicated pages for events he’ll be attending and podcasts he’s participated in.

19. Nora Roberts

Nora Roberts

Nora Roberts’ website has a rotating banner that draws attention to the various books she’s written. The books section is quite robust as it includes a release schedule, details on every book she’s written, and a printable full book list.

20. Jodi Picoult

Jodi Picoult

Jodi Picoult’s website is simple yet compelling. The white background makes the teal social media icons and lovely picture of her stand out. Her site also includes unique pages for all her books, each featuring a synopsis and video.

21. Brandon Sanderson

Brandon Sanderson

Brandon Sanderson’s website focuses on his latest book and gives visitors a status update on his projects. In addition, there’s a regularly updated blog and online library with sample chapters, free fiction, and annotations.

22. James Clear

James Clear

James Clear’s website is all about his top book, Atomic Habits. It allows visitors to download the first chapter for free in the hopes of luring them in to purchase a copy and keep reading. Visitors can also subscribe to his weekly newsletter.

23. JK Rowling

JK Rowling

JK Rowling’s website revolves around her new children’s book, The Christmas Pig, visitors will find her signature at the very top as well as a great picture of her. There’s also an ‘Answers’ page where JK Rowling answers common questions about herself.

24. Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk’s website is a simple black and white color scheme. The large text about his book, Crushing It really stands out. His website also includes a link to learn more about VeeFriends, his collection of non-fungible tokens (NFTs).

25. Tim Ferriss

Tim Ferriss

Tim Ferriss’ website was definitely created with a lot of thought and strategy. He owns the phrase ‘FOUR HOUR’ as he is the author of The Four Hour Workweek, The Four Hour Chef and others with Four Hour in the title. There’s a great picture of him outside and an embedded recording of the latest episode of his show. The search box and teal callouts that showcase his greatness are other great additions. But, content is king and there’s plenty of it on his website/blog.

26. Savi Sharma

Savi Sharma

Savi Sharma’s website features a bright background and an attractive picture of her. We love the media mentions at the bottom as well as the story of how she became a writer. Her website also encourages visitors to follow her on Instagram thanks to the icon on the upper right hand corner.

27. Michael Grumley

Michael Grumley

Michael Grumley’s website has a “Next Book Meter” to show visitors how far he is into his next book. It also treats them with a free ebook and shares information about how they can support St. Jude’s Research Hospital by buying his books.

The Bottom Line: When you design your author website, there’s no need to reinvent the wheel. Take a look at other author websites to get an idea of what you like and what type of layout and features would work best for your particular goals.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Jewish Book Fairs and Festivals for 2022

Jewish Book Fairs and Festivals for 2022

By Scott Lorenz
Westwind Communications

Book festivals and fairs are held year-round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.

Consider visiting some of these Jewish book fairs and festivals

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these Jewish book fairs and festivals.

Cherie Smith JCC Jewish Book Festival will occur on February 6-10, 2022, in Vancouver, BC. There will be author talks and Q&As. This event usually attracts over 5,000 people of all ages. For more details, call 604-257-5156 or email jbf@jccgv.bc.ca. You can also click here.

​​London International Literacy Festival’s Jewish Book Week will occur February 26-March 6, 2022, in London. It will feature Jewish writers and themes and a number of interesting discussions. Click here for more details.

Greater Naples Jewish Book Festival will be held from November 9, 2021, to March 17, 2022, in-person in Naples and on Zoom. It will include a wide array of genres and author presentations. For further details, call (239) 263-4205, email info@jewishnaples.org or click here.

Mandel JCC in Beachwood, Ohio will be celebrating the 13th Annual Festival of Jewish Books & Authors from November 4, 2021-March 20, 2022. Stay tuned for details and a full listing of authors, which will be announced this month! For information please contact (216) 831-0700. Please check here for announcements.

Jewish Book Council’s Jewish Book Month will be held 30 days prior to Hanukkah. This is an annual event on the American Jewish calendar dedicated to the celebration of Jewish books. The Jewish Book Council has about 120 mem­ber orga­ni­za­tions across North Amer­i­ca, includ­ing JCCs, syn­a­gogues, Hil­lels, Jew­ish Fed­er­a­tions, and cul­tur­al cen­ters.

Its network organizes over 1,300 virtual and in-person pro­grams for its mem­ber sites. These include special programs for children and families, cooking demos and discussions about food and Jewish identity with cookbook authors, Yom HaShoah pro­gram­s with authors of recent Holo­caust mem­oirs, fic­tion, and his­to­ry, and events with LGBTQ+ activist authors. There are also intimate book clubs and salon experiences, mindfulness workshops, and so much more.

I think the Jewish Book Council is a terrific resource for Jewish authors. The services offered are extremely valuable and worth every penny. This is “MUST DO” for Jewish authors. Click here to review the guidelines for participating.

JCC Dallas will host the Dallas Jewish Bookfest on August 1, 2021 – May 31, 2022. For more information, please email ebilgin@jccdallas.org or click here.

Gordon JCC’s Nashville Jewish Book Series will take place until May 2022 in Nashville, TN. It features books that revolve around Jewish themes and topics plus books that are written from a Jewish point of view. Click here for further information.

Marcus JCC Atlanta’s 21st Edition of the Book Festival of the MJCCA will be held November 2022. For 20 successful years, the Book Festival of the MJCCA has provided our community with a literary extravaganza featuring an exciting lineup of the year’s most exceptional authors, speakers, and celebrities. Please join thousands of your fellow book lovers to listen, meet, and interact with your favorite authors in a variety of forums, including author meet-and-greets, book signings, a community read, and panel discussions. Click here for more details.

JCC of Metro Detroit’s 70th Annual Jewish Book Fair will be held November 6 – 14 2022. At this event, fabulous authors from all over the world will present their books. For further information, email bookfair@jccdet.org or visit jccdet.org.

St. Louis JCC’s 43rd Annual St. Louis Jewish Book Festival in St. Louis will be November 7-18 2022. All author events take place at the Staenberg Family Complex unless otherwise noted. For more information, please visit their website.

Jewish Community Center of Greater Ann Arbor is hosting an event November 21 – December 16, 2022. Contact the Welcome Desk at  (734) 971-0990 for more information. You can also click here.

United Jewish Federation of Tidewater & the Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival will take place throughout 2021 and 2022 in Virginia Beach. For further details, contact Jill Grossman at 757-965-6137 or JGrossman@ujft.org. You can also click here.

Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers, promote your book, and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit book-marketing-expert.com

The Bottom Line: Reach out to the Jewish community and attend a book fair! You will be happy you did.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


20 Inspirational Author Quotes About Writing

20 Inspirational Author Quotes About Writing

By Scott Lorenz
Westwind Communications

If you’re an aspiring author in search of the secrets to success, it only makes sense to ask those who have achieved it. After all, they’ve been in your shoes.

While you may not be able to speak to successful authors directly, you can read their quotes.  I’ve done the heavy lifting for you and compiled these 20 quotes about writing, which are sure to inspire and intrigue you.

1. “You can’t wait for inspiration. You have to go after it with a club.” – Jack London

Inspirational Author Quotes About Writing - 1

2. “All a writer needs is talent and ink.” – J.K. Rowling

Inspirational Author Quotes About Writing - 2

3. “The scariest moment is always just before you start.” – Stephen King

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4. “Nobody buys a book that they don’t pick up.” – James Patterson

Inspirational Author Quotes About Writing - 4

5. “You see a lot of young writers who have interesting ideas and a certain skill with words, but their story is not a story … it’s more of a vignette.” – George R.R. Martin

Inspirational Author Quotes About Writing - 5

6. “No tears in the writer, no tears in the reader. No surprise in the writer, no surprise in the reader.” – Robert Frost

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7. “If you have no critics, you’ll likely have no success.” – Malcolm X

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8. “You can make anything by writing.”  – C.S. Lewis

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9. “Write. Rewrite. When not writing or rewriting, read. I know of no shortcuts.” – Larry L. King

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10. “I don’t need an alarm clock. My ideas wake me.” – Ray Bradbury

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11. “In order to write about life first you must live it.” – Ernest Hemingway

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12. “Character is plot, plot is character.” – F. Scott Fitzgerald

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13. “Write what should not be forgotten.” – Isabel Allende

Inspirational Author Quotes About Writing - 13

14. “If you don’t see the book you want on the shelf, write it.” – Beverly Cleary

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15. “I know nothing in the world that has as much power as a word. Sometimes I write one, and I look at it, until it begins to shine.” – Emily Dickinson

Inspirational Author Quotes About Writing - 16

16. “Write about the emotions you fear the most.” – Laurie Halse Anderson

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17. “Almost all good writing begins with terrible first efforts. You need to start somewhere.” – Anne Lamott

Inspirational Author Quotes About Writing - 17

18. “You can always edit a bad page. You can’t edit a blank page.” – Jodi Picoult

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19. “Done is better than perfect.” – Sheryl Sandberg

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20. “Never trust anyone who has not brought a book with them.” – Lemony Snicket (aka Daniel Handler)

Inspirational Author Quotes About Writing - 20

The Bottom Line: Take these quotes and use them to push you forward. Remember, success as an author doesn’t happen overnight. It takes a great deal of dedication, passion, and hard work.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Don’t Let a Rejection Letter Get You Down!

Authors: Don’t Let a Rejection Letter Get You Down

By Scott Lorenz
Westwind Book Marketing

Getting a rejection letter hurts. I know because I deal with authors all the time, and I have seen first-hand how it can take its toll on the confidence and motivation of an author.

The harsh truth is most writers will face some form of rejection throughout their writing career, and even some of the greatest writers of our time had to deal with rejection letters.

A list of well-known authors who were rejected by publishers

I have put together a list of well-known authors who were rejected by publishers but went on to become immensely successful. Some of the names on this list may really surprise you.

1. J. K. Rowling:

A few years ago, J.K. Rowling posted rejection letters on Twitter that she received for her first novel, ‘The Cuckoo’s Calling’, a book written under her pseudonym, Robert Galbraith. “I wasn’t going to give up until every single publisher turned me down, but I often feared that would happen,” says Rowling. The book was eventually published and the author then went on to write ‘Harry Potter and the Philosopher’s Stone’, which was also initially rejected, this time by 12 publishers. When the book was finally published, however, it sold more than 120 million copies. The famous Harry Potter series has now sold more than 500 million copies worldwide, becoming the best-selling series of all time!

2. Stephen King:

Stephen King was told: “We are not interested in science fiction which deals with negative utopias. They do not sell.” for his book debut novel ‘Carrie’, which was rejected by 30 publishers. Later in his career, these rejections would inspire him to write some of his best-selling works. In his book ‘On Writing’, Stephen King says he pinned every single rejection letter he had received to his wall with a nail, “By the time I was fourteen, the nail in my wall would no longer support the weight of the rejection slips impaled upon it. I replaced the nail with a spike and went on writing.” Today, the best-selling author has published 63 books and sold more than 350 million copies.

3. Vladimir Nabokov:

Over a five-year period, forty editors declined the offer to publish ‘Lolita’. In his bookThe Making of a Bestseller’, Arthur T Vanderbilt mentions that one publisher said to Vladimir: “I recommend that it be buried under a stone for a thousand years.” Yet when the book was eventually published it became a literary sensation.

4. Jack Canfield:

Canfield’s book, “Chicken Soup for the Soul” got rejected by 144 publishers! The book went on to become a bestseller. As of date, the series has sold more than 500 million books. Canfield said: “If we had given up after 100 publishers, I likely would not be where I am now. I encourage you to reject rejection. If someone says no, just say NEXT!”.

5. Dr Seuss:

For his first story, ‘And to think I saw it on Mulberry street’, Dr Seuss was rejected by 27 publishers. “Too different from other juveniles on the market to warrant its selling”, one letter said. Luckily, the author did not give up and continued to write. Today, his books have made over 300 million sales, and the author is considered one of the best-selling fiction authors of all time.

It is easy for writers to wallow in self-doubt and pity after receiving rejection letters from publishers or agents. That fear can be powerful, and it can deter writers from doing what they love. Sometimes, it can even be the reason they give up on their writing dreams altogether. I hope this list can help inspire you to keep writing and not give up.

It’s also easy to forget that writing a book is an incredible accomplishment, and the undertaking itself deserves great commendation. Receiving rejection letters doesn’t mean your book has failed or that it won’t succeed. Fortunately, there are steps you can take to improve the chances of your book becoming successful. If you have finished writing your book, make sure it’s properly edited and proofread before sending it out to publishers. Editing, copyediting, and proofreading can truly make your book shine.

Once your book has finished the editing stage, the next step is to market it appropriately. This stage can prove pivotal for success. Check out my article on how you can generate buzz around your book to help your book get the attention it deserves. Another important element of book marketing that is overlooked at times is the author website. I have previously compiled a list of top author websites which you can use as inspiration to design your own.

The Bottom Line: Receiving a rejection letter shouldn’t be the reason you give up on your writing dreams. Be inspired by the successful authors above who used rejection as fuel to keep going.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning book: www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Get Your Book Adapted into a Screenplay

How to Get Your Book Adapted into a Screenplay

By Scott Lorenz
Westwind Book Marketing

Most authors hope that one day their book will be adapted into a movie or a series on Netflix or HBO. I’ve never met an author who could not envision their book on the big screen. As a book publicist, I’ve worked with authors whose book was optioned by Hollywood after we obtained a higher profile with publicity or when they won an award. The question is how does an author go about intentionally getting that movie deal?

Interview with two screenplay writers, Oliver Tuthill and Tara Walker

There are numerous paths authors can take to get their book adapted into a movie. I recently spoke with two screenplay writers, Oliver Tuthill and Tara Walker, and they offered terrific advice for authors interested in pursuing this path.

Scott Lorenz: Can you give me examples of books that were adapted into screenplays and made it onto the movie screen?

Oliver Tuthill and Tara Walker: Robert Bloch wrote a novel in 1960 called Psycho, and Alfred Hitchcock had it adapted into a screenplay. It became the most famous movie of Hitchcock’s career. Louisa May Alcott’s novel, Little Women, has been made into feature films on three different occasions. Most recently, in 2019, Greta Gerwig adapted it into a screenplay, and the popular film created a resurgence of interest in the story.

Another well-known adaptation of a novel was Dan Brown’s DaVinci Code written for the screen by Akiva Goldsman which did 760 million at the box office worldwide. George R.R. Martin’s novels, Game of Thrones, became one of the biggest television series hits ever, when adapted for television. One of the most popular novelists alive is Stephen King, and screenplay writer Frank Darabont adapted King’s novella into the Shawshank Redemption, which was a monumental success. These are just some of the examples of writers who have been very successful, and this is a difficult endeavor.

Scott Lorenz: What kind of strategy can a book author use to have a book adapted into a screenplay?

Oliver Tuthill and Tara Walker: There is a method that every writer can follow that can allow for the opportunity for your book to be turned into a screenplay, then a film.

First, you do need to have a finished book, and assuming you do, your next step would be to find a professional screenplay writer with whom you could work to adapt your novel into script form. Professional screenplay writers are highly skilled professionals, who have spent many years, if not decades, honing their craft. Once you find a screenplay writer to work with you, the author must realize that a screenplay is going to be approximately 90 to 100 minutes in length, so it is impossible to cover every dramatic event in your book. The screenplay writer will work with you to include the highlights of your book to make it accessible as a cinematic experience, to be viewed within an hour and a half to two hours.

Scott Lorenz: Let’s just say that you have hired a screenplay writer to adapt your book into a screenplay. Now what?

Oliver Tuthill and Tara Walker: If you’re lucky, you might have hired a screenplay writer who also works within the industry as a film producer. In this case, the producer can represent your screenplay and try to find a production company who would be interested in producing it. Most successful screenplay writers are represented by a literary agent in Hollywood, with whom they can submit the screenplay. Then, their agent will submit the screenplays to production companies who are constantly looking for new screenplays to produce into feature films.

Most producers looking for new screenplays are much more likely to produce scripts that have been adapted from a book. Another option furthering your screenplay toward being produced, would be to enter it into film festival competitions. A producer could see it in this venue and might like it enough to option the screenplay from the author. An example of this was when writer Evan Daugherty submitted his script, Snow White & the Huntsman, to the Script Pipeline script competition. His script won the competition, and as a result, he sold Snow White & the Huntsman to Universal for $3.25 million.

It was one of the biggest studio spec sales of all time, and its success turned Evan into one of the most sought-after writers in Hollywood. The film was also very successful and has grossed $450 million worldwide.

Scott Lorenz: Can my book authors expect to get paid over 3 million dollars when selling their screenplays to movie studios?

Oliver Tuthill and Tara Walker: It is possible, but you would need a very good sales agent to help you close the deal. Also, a bidding war between film companies would be an ideal situation for the writer to make more money. As an example, Joe Eszterhas, who wrote Basic Instinct, sold his spec script for 3 million to Carolco Pictures. A spec script is a screenplay that an author writes without receiving payment upfront. Bill Marsilii and Terry Rossio were paid 5 million for their script, Deja Vu, which was also a spec script.

Scott Lorenz: This sounds exciting! How can people get in touch with you if they want help adapting their books into screenplays?

Oliver Tuthill and Tara Walker: We can be contacted through our website at: https://bit.ly/BestScriptDoctor

For authors, investing in book marketing and book publicity can be a great way to help generate interest in your book and turn it into a film. I’ve also previously written on producers offering author tips for film adaptation and how you can get a Hollywood producer interested in your book.

I hope the interview and articles on my blog can inspire you to pursue film adaptation. Who knows, maybe your book can be the next big hit!

The Bottom Line: If you believe your book has the potential to be made into a movie then take action!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new book: www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


5 Books to Help You Become a Better Writer

5 Books to Help You Become a Better Writer

By Scott Lorenz
Westwind Book Marketing

As a book publicist, I’m frequently asked to give advice on writing a book. The truth is, there are so many elements that can make a book successful—but one of the most important is that it be written well.

Writing well is the goal of every writer—regardless of where they are in their writing journey. It is also a skill that requires continuous practice. Even published authors continuously work to perfect their craft.

It can be hard to decide what advice is most relevant when so many books have been published on the topic. That said, reading books on the art of writing can sometimes be more helpful than an entire college writing course.

Five Books to Help You Become a Better Writer

The five books that I’ve listed below reveal the nature of writing life and the art of writing well in intimate detail. They offer everything from grammar rules to advice on publishing a book to personal narratives as they teach the ins and outs of writing and what it means to be a writer.

1. On Writing: A Memoir of the Craft by Stephen King. This memoir is a brilliant graphic tale of King’s life, and like all his stories, it does not lack imagination. The book is an invitation behind the scenes to his writing and career. It features moments that shaped King as an author and the various lessons he acquired from decades of practice and publication. It is a masterclass for aspiring writers.

2. The Elements of Style by William Strunk Jr. and E.B. White. The Elements of Style is considered the gold standard on writing. Strunk and White outline basic linguistic and stylistic rules and instructions on how to write clearly and concisely. They also cover common mistakes that writers make and how to avoid them. This book is a classic for a reason.

3. On Writing by Ernest Hemingway. While Hemingway never wrote a treatise on the art of writing, he left behind passages in letters, articles, and books with opinions and advice on writing. In 1984, Larry W. Phillips compiled these into a book. On Writing is a collection of writing advice from one of the greatest American writers of the twentieth century. Hemingway gives us a glimpse into the psyche and mental preparation of a writer and a clear definition of the difference between good and bad writing. The book is essential reading for any aspiring writer.

4. Several Short Sentences About Writing by Verlyn Klinkenborg. In this book, Verlyn Klinkenborg challenges writers to forget everything they have ever been taught about writing. The author uses a poetic prose style to make the point that the sentence itself is the most essential element of writing, and each sentence should do its share of the work.

5. Bird by Bird: Some Instructions on Writing and Life by Anne Lamott. In this delightfully witty and humorous piece on writing and family life, Lamott addresses the difficulties of writing and getting published. Bird by Bird is an anecdotal work full of wry observations about life and writing. Anne’s lessons are those she has shared in workshops over the years as she covers what she’s learned through trial and error. Bird by Bird is a must-read, for aspiring fiction writers especially.

Today, many books and courses are available to assist writers on their writing journey. Authors have abundant writing resources at their disposal to help them hone their writing skills. I’ve previously written on how editing and proofreading can make your writing shine—and on the power and art of brevity for authors.  If you don’t want to read a book, you can watch the Masterclass courses on writing and receive author advice from some of the best writers of our day. There is a great masterclass by James Patterson on how to write a bestselling book.

The Bottom Line: Regardless of how long you’ve been writing, you can glean tips and techniques from authors who have succeeded in their field. Learn from them.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning book: www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back!

Authors, Are You in a Writing Rut? Here’s 5 Ways to Get Your Mojo Back!

By Scott Lorenz
Westwind Book Marketing

Most authors I work with are highly motivated and driven. Yet, every now and then even the most prolific authors run into a wall.

As a book publicist, I’ve helped many authors fix a current book, focus on their next book, given inspiration, direction or sometimes just ‘pushed’ a bit to move things along.

“A writer who waits for ideal conditions under which to work will die without putting a word on paper.”  E.B. White

Most writers have goals they hope to achieve, but sometimes a lack of motivation can impede their progress. I understand that writing is hard. It’s something almost every writer struggles with – even some of the greats often did.

If you’re waiting for motivation to start writing, you might be waiting a long time because the motivation to write is fickle. You need to change the way you think about writing.

I’ve put together these five remedies that can help you stay motivated:

1. Daily repetition and routine.

In his book What I Talk About When I Talk About Running, Haruki Murakami mentions that when he is writing a novel he gets up at 4 am every morning and works for five to six hours. He keeps this routine every single day without variation.
If you’re an aspiring writer, you have to dig deep and find the drive to write every single day. Repetition is essential for forming daily habits. It helps to set time aside for writing each day and to stick to it. Writing needs to fit into your life in a way that suits your circumstances. Commitments in your life like school, work, and hobbies will fill up your whole day if you let them, so it’s necessary to commit to a regular time where you just sit down and write. The key is to write consistently – only with repetition will you be able to make it part of your routine.

2. Read something different like Poetry or a Business book.

Reading will help turn on your creative engine and provide a source of motivation for your own writing. How often have you read a good piece of work or come across a beautifully written passage and thought to yourself, I would love to write like that. Good writing by accomplished writers can be deeply inspiring.

3. Remember why you started.

All writers write for a reason, whether it’s to express themselves, create something meaningful, help others, or entertain. The purpose behind the writing drives the writer to produce meaningful pieces of work. Periodically ask yourself why you want to write – this can help remind you of your writing goals and why it’s important to you.

4. Do something exciting.

Take a hot air balloon ride; take surfing lessons, go sailing on a barefoot cruise for a week in the Caribbean where you are part of the crew doing the work. When you’re focused on sailing your subconscious mind will help you get free of things that trap you in the rut.

5. Meet your fears and conquer them.

Can’t stand heights? Learn how to skydive. Don’t like to go underwater? Learn how to scuba dive. Don’t like raw fish? Eat some sushi. Force yourself to do something you don’t want to do. You’ll be better for it.

I recently came across a great article by Robert Lee Brewer on the New York Times bestselling author Christina Baker Kline, where she shares insights into the writing process of her novel: The Exiles. Christina shares some valuable advice to other authors on persevering when things get difficult: “Forge ahead through the hard parts. With every novel I’ve written, I come to a moment when I want to give up…The only thing to do is inch ahead little by little. There’s a quote I love by Honor Moore: “If you don’t put it in, you can’t take it out.” If you don’t get something on the page, you won’t have anything to work with. That advice has saved many a writing day—and many a novel.”

The truth is that no writer is always motivated to write, but it helps to make writing part of your daily routine and to regularly read books that inspire you. When you feel unmotivated and stuck, remember why you started in the first place.

I’ve written a few related articles for authors and provided writing advice for aspiring writers. If you feel like you’re stuck in a writing rut, check out this article on great author resources available online to help you generate ideas. I also wrote this one on attending writers’ conferences, and another helpful article on how book fairs or festivals can be a way to meet people who can give you valuable advice on your writing.

The Bottom Line: Waiting for inspiration to strike won’t help you achieve your writing goals. Take action and motivation will follow.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com, or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new book: www.BookTitleGenerator.net

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!