by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Publicity, Book Publishing, Book Reviews, Marketing a Book
New Behind-the-Scenes Story by FOX-5 NY Sheds Light on the Meticulous Process
by Scott Lorenz
Westwind Communications
As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. For more information click here.
If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.
“We love the publishing industry, and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review
She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.
“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.
Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.
All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.
You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful.
From the NY Times Website:
During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to booksassistant@nytimes.com. Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.
When things return to normal, if you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
620 Eighth Avenue,
New York, NY 10018
books@nytimes.com
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.
The Bottom Line
While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.
Final Recommendation
Watch the FOX-5 NY piece a few more times so you can really understand what the NY Times wants. https://www.fox5ny.com/news/a-day-in-the-life-inside-the-ny-times-book-review-process
You can also watch an hour-long interview with C-SPAN’s Book TV and New York Times Book Review editor Pamela Paul from 2015. https://www.c-span.org/video/?326362-1/tour-new-york-times-book-review
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Awards, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Marketing a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.
If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.
Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.
Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders. Some conferences offer an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.
Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration:
February 12–15, 2026: San Francisco Writers Conference. (Hyatt Regency San Francisco, Embarcadero Waterfront – Immerse yourself in over 21 years of rich literary culture. We’re dedicated to empowering writers by creating opportunities for meaningful connections with publishers, editors, agents, and more.) https://www.sfwriters.org/
February 6–7, 2026: The 2026 Online San Diego Writing Workshop. (Online. A two-day online “How to Get Published” writing event. Writers are welcome to attend virtually from everywhere and anywhere.) https://sandiegowritingworkshop.com/
March 6–7, 2026: The Online 2026 Texas Writing Workshop. (This is a special two-day “How to Get Published” writing workshop on March 6-7, 2026. In other words, it’s two days full of classes and advice designed to give you the best instruction concerning how to get your writing & books published.) https://texaswritingworkshop.com/
March 7, 2026: The 2026 South Carolina Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026: Hotel Indigo Mount Pleasant, 250 Johnnie Dodds Blvd, Mt Pleasant, SC 29464.) https://southcarolinawritingworkshop.wordpress.com/
March 7, 2026: The 2026 Indiana Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026 — at the Hampton Inn by Hilton Indianapolis Downtown IUPUI, 414 W. Vermont Street, Indianapolis, IN 46202.) https://indianawritingworkshop.com/
March 14, 2026: The 2026 Kansas City Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 14, 2026 — at the InterContinental Kansas City at the Plaza, 401 Ward Pkwy, Kansas City, MO 64112.) https://kansaswritingworkshop.com/
March 13–14, 2026: North Carolina Writers Workshop. (FRIDAY, MARCH 13, 2026: Charlotte Marriott SouthPark, 2200 Rexford Road, Charlotte, NC, 28211. & SATURDAY, MARCH 14, 2026: The McKimmon Conference and Training Center at NC State, 1101 Gorman St, Raleigh, NC 27606.) https://carolinawritingworkshops.com/
March 27, 2026: The Alabama Writers Conference (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Embassy Suites Birmingham, 2300 Woodcrest Place, Birmingham, AL 35206.) https://alabamawritingworkshop.com/
March 28, 2026: Atlanta Writing Workshop (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — Embassy Suites by Hilton Atlanta Perimeter Center, 1030 Crown Pointe Parkway, Atlanta, GA 30338.) https://atlantawritingworkshop.com/
March 21, 2026: The 2026 Chesapeake Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Hilton Arlington, 950 North Stafford Street, Arlington, VA 22203.) https://chesapeakewritingworkshops.com/
March 21, 2026: The 2026 Colorado Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Embassy Suites Denver Central Park, 4444 Havana Street, Denver, CO 80239.) https://coloradowritingworkshop.com/
March 4–7, 2026: The AWP Conference & Bookfair. (Baltimore Convention Center – Join thousands of writers, teachers, students, editors, and publishers at the AWP Conference & Bookfair—the premier annual gathering of the literary community. With hundreds of events and exhibitors, four days of connection, inspiration, and celebration await you in Baltimore!) https://s2.goeshow.com/awp/annual/2026/index.cfm
March 27, 2026: The 2026 Connecticut Writing Workshop. (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Omni New Haven Hotel at Yale, 155 Temple St, New Haven, CT 06510.) https://connecticutwritingworkshop.com/
March 28, 2026: The 2026 Boston Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — at the Hilton Boston Logan Airport, One Hotel Dr, Boston, MA 02128.) https://thebostonwritingworkshop.wordpress.com/
April 10–11, 2026: The 2026 Ohio Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 OWW is an Online Conference, on April 4-5.) https://ohiowritingworkshop.com/
April 10, 2026: The 2026 Buffalo Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026 — at the Embassy Suites by Hilton Buffalo, 200 Delaware Ave, Buffalo, NY 14202.) https://buffalowritingworkshop.com/
April 11, 2026: Writers Conference of Minnesota (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Embassy Suites by Hilton Bloomington / Minneapolis | 2800 American Blvd W, Bloomington, MN 55431.) https://minnesotawritingworkshop.com/
April 10, 2026: The 2026 Sacramento Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026: Sacramento Convention Center (SAFE Credit Union Convention Center), 1401 K St, Sacramento, CA 95814.) https://sacramentowritingworkshop.com/
April 11, 2026: The 2026 Writing Workshop of San Francisco. (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Hyatt Regency San Francisco Airport, 1333 Bayshore Highway, Burlingame, CA 94010.) https://writingworkshopsanfrancisco.com/
April 17 (Orlando) and April 18 (Tampa): 2026 Florida Writing Workshops. (FRIDAY. APRIL 17, 2026: Crowne Plaza Orlando-Downtown, an IHG Hotel, 304 W Colonial Dr, Orlando, FL 32801. & SATURDAY, APRIL 18, 2026: Hyatt House Tampa Airport / Westshore. 5308 Avion Park Dr, Tampa, FL 33607. (813) 207-9500.) https://floridawritingworkshops.com/
April 24, 2026: Get Published in Kentucky Conference (9:30 a.m. – 5 p.m., Friday, April 24, 2026 — at the Holiday Inn Louisville East, 1325 S. Hurstbourne Pkwy., Louisville, KY 40222. 502-426-2600.) https://kentuckywritingworkshop.com/
April 25, 2026: Tennessee Writers Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Hilton Franklin Cool Springs, 601 Corporate Centre Drive, Franklin TN 37067.) https://tennesseewritingworkshop.com/
April 25, 2026: Philadelphia Writing Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Drexel University (inside the LeBow College of Business), 3220 Market St, Philadelphia, PA 19104.) https://philadelphiawritingworkshop.com/
April 11, 2026: Bluegrass Writers Coalition – Conference of Writers (April 11, 2026. 8:30 am – 4:00 pm, Capital Plaza Hotel Frankfort Kentucky) https://bluegrasswriterscoalition.com/conference/
May 1, 2026: The 2026 Arizona Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 1, 2026: Hilton Garden Inn Phoenix Airport North, 3838 E Van Buren St, Phoenix, AZ 85008.) https://arizonawritingworkshop.com/
May 1–2, 2026: The 2026 Washington Writers Conference (May 1–2, 2026, Bethesda North Marriott Hotel & Conference Center, 5701 Marinelli Road, Rockville, MD). https://www.washingtonindependentreviewofbooks.com/page/the-2026-washington-writers-conference
May 2, 2026: Michigan Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Embassy Suites by Hilton Livonia, 19525 Victor Pkwy, Livonia MI 48152.) https://michiganwritingworkshop.com/
May 2, 2026: The 2026 Writing Conference of Los Angeles. (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Hilton Los Angeles Airport, 5711 W. Century Blvd. Los Angeles, CA 90045.) https://writingconferenceoflosangeles.com/
May 8–9, 2026: The 2026 Pittsburgh Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 PWW is an Online Conference, May 8–9, 2026.) https://pittsburghwritingworkshop.com/
May 9, 2026: The 2026 Seattle Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 9, 2026 — at the Seattle Marriott Bellevue, 200 110th Ave NE, Bellevue, WA 98004.) https://theseattlewritingworkshop.com/
May 16, 2026: The 2026 Cincinnati Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, May 16, 2026: Holiday Inn Cincinnati N – West Chester by IHG. 5800 Muhlhauser Rd, West Chester Township, OH 45069.) https://cincinnatiwritingworkshop.com/
May 8, 2026: The 2026 Portland Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 8, 2026: Embassy Suites by Hilton Portland Airport, 7900 NE 82nd Ave, Portland, OR 97220.) https://portlandwritingworkshop.com/
May 15–17, 2026: 39th Annual Pennwriters Conference (Lancaster, PA) https://pennwriters.org/content.aspx?page_id=22&club_id=522048&module_id=378066
June 12–13, 2026: The 2026 California Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 CWW is an Online Conference, on June 12–13, 2026.) https://californiawritingworkshop.com/
June 20, 2026: The 2026 Writing Workshop of Chicago. (9:30 a.m. – 5 p.m., Saturday, June 20, 2026 — at the Congress Plaza Hotel.) https://chicagowritingworkshop.com/
July 26–31, 2026: 45th Annual Napa Valley Writers Conference (Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous.) http://www.napawritersconference.org/
July 24–25, 2026: The 2026 New England Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 NEWW is an Online Conference, on July 24–25.) https://thenewenglandwritingworkshop.com/
July 31 – August 1, 2026: Mendocino Coast Writers Conference (The 2026 Conference will be held from July 30 – August 1, 2026, in the town of Mendocino, California.) https://mcwc.org/
August 20–23, 2026: Killer Nashville Writers Conference (Killer Nashville is the premier forum for all genres incorporating mystery, thriller, action, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Franklin, TN – Embassy Suites Hotel & Convention Center). https://www.killernashville.com/
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but the payoff can be big.
Attending a writers’ conference gives you a great chance to pitch your book, learn about the major publishing houses, meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you valuable ideas on shaping your book and provide other advice to help you wrap up your project when you return home.
Or maybe you have been working on your book for a few months and are feeling insecure or unsure whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors to get a professional opinion on your plot and characters and to determine whether you are on the right track.
Most importantly, attending a writers’ conference provides you with an opportunity to learn about the publishing business from fellow authors. You will also get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an ‘elevator pitch’ of your book that you can deliver in 30 seconds. Have a one pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who’ll you’ll meet so be prepared for that moment.
Now that you are ready, here are some writers’ conferences that you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration.
February 6-7, 2026: San Diego Writing Workshop (Online)
March 13, 2026 (Charlotte) and March 14, 2026 (Raleigh): Carolina Writing Workshop (Charlotte, NC)
March 16, 2026: Cincinnati Writing Workshop (Cincinnati, OH)
March 21, 2026: Colorado Writing Workshop (Denver, CO)
March 21, 2026: Chesapeake Writing Workshop (Online)
March 24, 2026: Kentucky Writers Conference (Louisville, KY)
March 27, 2026: Alabama Writing Workshop (Birmingham, AL)
March 28, 2026: Atlanta Writing Workshop (Atlanta, GA)
March 28, 2026: Boston Writing Workshop (Online)
April 11, 2026: Minnesota Writing Workshop (St. Paul, MN)
April 11, 2026: Writing Workshop of San Francisco (Online)
April 11, 2026: Toronto Writing Workshop (Toronto, ON)
April 17, 2026 (Orlando) and April 18, 2026 (Tampa): Florida Writing Workshop (Tampa, FL)
April 23-25, 2026: Las Vegas Writers Conference (Las Vegas, NV)
April 25, 2026: Philadelphia Writing Workshop (Philadelphia, PA)
April 25, 2026: Tennessee Writing Workshop (Nashville, TN)
May 1-2, 2026: Washington Writers Conference (Rockville, MD)
May 2, 2026: Michigan Writing Workshop (Livonia, MI)
May 2, 2026: Writing Conference of Los Angeles (Los Angeles, CA)
May 8, 2026: Portland Writing Workshop (Portland, OR)
May 8-9, 2026: Pittsburgh Writing Workshop (Online)
May 9, 2026: Seattle Writing Workshop (Bellevue, WA)
May 15-16, 2026: Storymakers Conference (Provo, UT)
May 15-17, 2026: Pennwriters Conference SCBWI (Coraopolis, PA)
June 20, 2026: Writing Workshop of Chicago (Chicago, IL)
July 26-31, 2026: Napa Valley Writers’ Conference (Napa, CA)
July 30 – August 1, 2026: Mendocino Coast Writers’ Conference (Mendocino, CA)
August 20-23, 2026: Killer Nashville’s International Writers’ Conference (Franklin, TN)
September 4, 2026: WriterCon 2026 (Choctaw, OK)
September 2026: James River Writing Show (Richmond, VA)
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Promoting a Book
By: Scott Lorenz
Westwind Book Marketing
Some authors wonder whether becoming a Hot New Release on Amazon really matters, or if it’s simply a flashy meaningless badge.
Recently, an author approached me with that exact question. The truth is that it matters much more than people realize, for a number of reasons. Not only is it an eye-catching marker of achievement, but it also drives traffic to your book and can increase the long-term sales trajectory.
What Is the Hot New Release Page?
Amazon defines its Hot New Release page list as the platform’s best new and future releases, with rankings updating frequently. This means books in this category aren’t just trending; they’re performing. This performance tells Amazon’s algorithm that your book is worth paying attention to. Amazon doesn’t have one singular Hot New Release page; it generates micro-lists, distinguished by every genre and subgenre. The differentiation of genres makes success achievable since your book isn’t competing with every single new book on Amazon. Mickey Toogood, Sr. Content Marketing Manager at Amazon, advises authors to pay attention to these lists: “Check out hourly updates on the Amazon Hot New Releases to research how similar products are performing and get a sense for what the market may be like for your idea.”
Making the List
According to Michelle Kulp, bestselling author of 32 books, “The Hot New Release badge tells readers your book is not just new, it’s noteworthy. It boosts discoverability, fuels organic sales, and signals to Amazon’s algorithm that your book deserves more visibility. It’s instrumental in accelerating a book’s early success.”
So how can you ensure that your book makes the cut? There are a few key factors to consider when publishing your book on Amazon:
- Sales performance: Amazon will highlight your book if it’s selling consistently typically withing the first 90 days of listing and not just spiking over a short period of time. In this case, it’s important to market your book on all platforms to increase your daily sales count.
- Visibility: Amazon doesn’t add you to the list strictly based on sales; it also considers visits to your product page. To increase visibility, you need a catchy, striking title and cover. You can learn more about titling by reading my Book Title Generator.
- Reviews: Strong titles attract attention, but reviews provide social proof. Good reviews establish credibility and build trust with prospective readers.
Launchpad for Long-term Success
While the Hot New Release page is designed for new titles, it’s just the beginning of your potential as an author. This kind of publicity will help you build relationships, secure media opportunities, and create a sustainable publishing career.
Popular Amazon strategist and YouTuber Steven Pope (known as The Amazon Guy) emphasizes the financial benefits of the badge:
“If you get that number one new release badge, it’s going to relieve pressure on your need to spend lots of money on advertising. It’s going to allow you to potentially raise prices and help your margins. Chase the number one release badge whenever possible.”
Appearing on such a high-traffic site can sometimes make a book get lost in the mix, but this list puts your book in front of millions of browsing readers who may have never discovered it before. It sets your book apart from the competition when it matters most and lays the foundation for discoverability and long-term achievement.
If one of my authors attains the “Hot New Release” badge I make it a point to add it to press releases and place the news on social media platforms like X. It is definitely something to brag about!
The Bottom Line
The Hot New Release badge not only highlights your book, it’s a distinction that Amazon created for a reason and is often a precursor for the Best Seller Status.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Agents, Blog, Book Marketing, Book Promotion, Book Publicity, How to title a book, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
If you’ve ever wondered whether you need a literary agent, the short answer is probably yes- that is, if you want to take your writing career to the next level.
A great agent helps you reach heights you’ve only imagined, without losing the heart, purpose, or calm that got you there. For more firsthand perspective, check out my article featuring insider insights from 18 literary agents who share exactly how they help authors succeed.
So, what exactly can an agent do for you? More than what you might think- let’s get into how they make all the difference.
Opening Doors You Can’t
Most major publishers do not accept unsolicited manuscripts. An agent gets your work on the right desks- the editors who are actually buying books in your genre. Without that connection, your manuscript may never be seen.
Taking Care of Business
Publishing contracts are full of complex verbiage about advances, royalties, and rights. Agents understand the fine print and negotiate better deals, which protects you from signing away valuable rights such as film, foreign, or audio adaptations. An agent lets you focus on the writing while they handle getting your work the attention it deserves.
Adding Credibility
An agent’s stamp of approval tells publishers your book is worth their time. Plus, agents can help you polish your manuscript before submitting, giving you a stronger shot at landing a deal.
Thinking Beyond One Book
A great agent is not just chasing your current goal; they’re helping you build a long-term writing career. From branding and strategy to future contracts, they act simultaneously as your advisor and your biggest fan.
Knowing the Industry Inside and Out
With a strong understanding of trends, editor preferences and timing, agents know what can make or break a deal. They can even explore opportunities beyond publishing, such as Hollywood adaptations and international sales.
Want to take your story to the big screen? Learn more about breaking into Hollywood in an article I wrote here.
The Bottom Line
If you’re serious about growing as an author, a book agent isn’t just helpful- they’re your strategist, business partner, and most powerful advocate.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publishing, BookTok, Promoting a Book, Social Media, TikTok
By Scott Lorenz
Westwind Book Marketing
In a world dominated by screens, short-form videos, and constant stimulation, it may come as a surprise that Gen Z is reading more than ever. Born between 1997 and 2012, this generation is reshaping the future of book marketing and publishing.
According to the American Library Association, “Gen Z is using libraries at higher rates compared to older generations.” So, what does this mean for authors? You have to meet Gen Z where they are visually, digitally, and authentically.
Glamorizing Reading
Reading has become not just a hobby, but an aesthetic. Movies have long glamorized the “quiet girl with a book,” and now social media has amplified that image. Being a reader is an endearing trait. On social media, we see popular figures like Emma Chamberlain, or even models like Kaia Gerber, who have publicly embraced reading. For Gen Z, intellect and emotion are part of personal style. Reading is attractive, and being a “book person” is something to show off, not hide.
BookTok
#BookTok has become a huge force in the world of publishing. BookTok is a trend that arose on the popular social media app TikTok, where authors, readers, and publishers give input and promote books. It’s become a huge community that people turn to for recommendations and opinions. According to WordsRated, books that go viral on BookTok see an average sales increase of 113%. Authors like Colleen Hoover rose to fame from BookTok. Her best-selling novel, It Ends With Us, gained traction through TikTok in 2020 and was later adapted into a movie. For Gen Z, BookTok is more than entertainment. It’s a trusted source for discovering their next read.
Formats and Accessibility
Gen Z’s reading habits extend far beyond traditional paperbacks. They consume stories in all kinds of formats, making reading more accessible and convenient than ever. Some of these formats include:
- Wattpad: A free platform for reading and writing stories, where authors can interact. Popular works like Anna Todd’s After began here before being adapted into movies.
- Ebooks: A convenient way to access books at anytime, anywhere, often at a lower price.
- Audiobooks: Perfect for multitasking, Gen Z “reads” on commutes, walks, or while relaxing with headphones.
These flexible formats break down barriers, ensuring that stories fit seamlessly into busy, tech-centered lifestyles.
Sense of Community
Unlike the stereotype of solitary reading, Gen Z often reads together. Thousands of reading communities, both online and offline, are thriving! Some platforms like Goodreads or Fable allow users to review, recommend, and discuss books, creating social and even parasocial connections. According to the Edinburgh Press, “These online reviewing communities and social lists are social and parasocial spaces where fans can communicate with each other and also with authors or other creators of storyworlds.” The pandemic also fueled the growth of virtual book clubs on Zoom, Discord, Reddit, and Instagram. Meanwhile, authors engage readers directly through platforms like Patreon or Substack, Q&As, bonus content, and sneak peeks into upcoming chapters.
How Authors Can Reach Gen Z
If you want your book to resonate with this generation, consider these strategies:
- Establish a presence on all platforms, such as TikTok, Instagram, and Goodreads.
- Experiment with hybrid formats, such as creating book trailers and interactive websites.
- Explore cross-genre storytelling (think thrillers with romance twists, such as E. Lockhart’s We Were Liars).
The Bottom Line
To captivate Gen Z, authors must embrace the evolving landscape of publishing. The future of reading isn’t just digital. It’s interactive, inclusive, and community driven.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Publishing, How to title a book, Marketing a Book, Promoting a Book, Writing a Book
By Scott Lorenz
Westwind Book Marketing
Writers spend years crafting characters, shaping dialogue, and perfecting each scene. But if there are two pages that hold the most weight in a reader’s journey, it’s the very first and very last. Why? Because these pages serve as the reader’s introduction and final farewell.
In my many years as a book publicist, I’ve seen how a compelling beginning can hook readers instantly, while a powerful ending can leave them deeply moved– or even changed. Together, the first and last pages can define the entire emotional experience of a book. So, how can authors ensure these pages are both engaging and unforgettable?
Hook Them From the Start
It’s important to have a creative book title that might draw a reader in—but the first page seals the deal. You only get one chance to make a first impression, and it needs to count. That impression starts with a powerful opening line to grab the reader’s attention.
Take, for example, the opening line of James Patterson’s Private:
“To the best of my understandably shaky recollection, the first time I died it went something like this.”
Is that a great first line or what? It’s intriguing, unexpected, and immediately pulls the reader into the story.
Whether through intriguing dialogue, moments of tension, high emotion, or a unique perspective, your opening should spark curiosity and demand attention. The main goal is to spark the readers curiosity and keep them coming back for more with each word.
Start with the End in Mind
Have you ever heard of readers skipping to the last page before committing to a book? It may seem like cheating, but there’s a good reason for it: the last page can reveal the emotional payoff.
One strategy to ensure a meaningful ending is to write it first. By starting with your final page, you create a roadmap that keeps your narrative focused. Every chapter then works in service of the conclusion, creating a more satisfying and cohesive story. For readers who peek ahead, the last page becomes a promise that the read is worth your time.
Create Full-Circle Moments
Few things are more satisfying than finishing a book and thinking, “Wow, everything came together”. That feeling comes from a full-circle moment—when the ending reflects the beginning, but with growth, transformation, or deeper understanding.
Maybe your character started out in isolation,and ended with connection. Maybe the opening line is echoed in the final paragraph. These choices leave the reader feeling that every moment was intentional and impactful, creating a lasting emotional resonance.
Planting the Seed for What’s Next
If you’re writing a series—or even considering continuing the journey—your last page is the perfect place to plant subtle seeds. It’s important to leave the reader satisfied, but eager for more. This could be done subtly– through a question being left unanswered, a new character introduced, or a hint of an unresolved conflict.
Writing a cliffhanger needs to be done with intention– almost as if the door is left open by a crack. Even in standalone novels, giving readers space to imagine a character’s future can add depth and intrigue beyond the final page.
Don’t Skip the Polish
No matter how compelling your story is, it won’t land if it’s riddled with errors. Professional editing and proofreading are non-negotiable as it’s important to have an editor that ensures your work is polished and grammatically correct. Publishers Weekly discusses, “if an author hasn’t spent the time and money on a solid editing job, it’s all just wasted effort”.
Make your work count and invest in quality editing that ensures nothing distracts readers from the magic of your first and last pages—and everything in between.
The Bottom Line
Your first and last pages carry the greatest responsibility. By crafting them with care, intention, and emotional weight, you’ll give your book the best chance to resonate long after the final word.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Promotion, Book Publicity, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Authors often ask me, “Should I spend money on ads or focus on publicity?” It’s a fair question—after all, both can get your book in front of readers. But here’s the truth: advertising may give you a quick bump in sales, while publicity creates a long-lasting buzz that keeps paying off long after the campaign ends. Readers are smart; they know an ad is an ad. But when your book is featured in a magazine, spotlighted on a podcast, or recommended by a trusted reviewer, that’s credibility you simply can’t buy.
Find out how to generate this kind of buzz in an article I wrote here.
Publicity: The Gift That Keeps on Giving
Publicity is all about earned attention. When a journalist, blogger, or podcast host talks about your book, it carries weight because it’s not something you paid them to say—it’s their genuine endorsement. A feature in the local paper, a radio interview, or even a well-placed guest blog post can live online for years, continuing to attract new readers. That’s the magic of publicity: it builds credibility and trust. People are far more likely to buy a book that’s been talked about than one that’s simply advertised to them.
Advertising: The Quick Fix
Advertising, on the other hand, is more like flipping a switch: once you stop paying, the lights go out. Sure, a Facebook or Amazon ad might drive some immediate sales, but the results usually vanish as soon as the budget runs dry. And let’s be honest—most readers scroll right past ads these days. They’re used to being sold to, and it shows. Advertising can work, especially for launch week promotions or limited time offers, but it rarely creates the long-term buzz authors need to keep a book alive.
Publicity For the Win
Advertising buys attention, while publicity earns it- and readers know the difference. A paid ad might get your book in front of someone once. But an enthusiastic book blogger? A thoughtful podcast interview? Those create authentic connections that ripple outward- leading to more shares, more conversations, and ultimately more sales. Publicity gives your book staying power in a way ads simply can’t match.
The Bottom Line
If you want your book to stand out, be talked about, and remembered long after the ads stop running, invest in publicity. It’s the smartest move an author can make.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion
By Scott Lorenz
Westwind Book Marketing
There are countless ways authors can promote their books- from traditional methods like book signings, tours, and media appearances to more modern, technology driven methods. (You can further explore some of those classic promotional tactics in an article I wrote here)
As technology continues to evolve, digital promotion has become a highly effective tool for authors. It’s fast, accessible, and offers the potential to reach a global audience at the click of your fingertips. Platforms like Google Books empower authors to showcase their work and drive sales by building online visibility.
What is Google Books?
Google Books is a vast digital library where users can search, preview, purchase or borrow from a collection of over 10 million titles. Each book has its own reference page complete with relevant information such as reviews and web references, making it easy for readers to find the content they’re looking for. Google Books sources through two main avenues: the Partner Program, which features titles provided by publishers and authors, and the Library Project, which consists of digitized works from major libraries worldwide.
Here’s how authors can tap into the power of Google Books:
Google Play Partner Program
Authors and publishers can submit their work free of charge via the Play Books Partner Center, allowing them to sell books on the Play Store and offer previews on Google Books. Or, if you do not wish to list your book for sale on Google Play, it can still be previewed through Google Books. To check if your publisher has already submitted your book, simply search by title or author name. If it appears in the results, it has likely been added to the site.
The Library Project
The Library Project provides users access to rare, out of print, or multilingual books that are generally unavailable outside of the system. Even if your title is no longer in circulation, it can still participate in Google Books through this initiative. To make your book searchable to users, it must be scanned and converted to a digital format. If you choose to opt out of scanning, only basic bibliographic information- similar to a library catalog entry- will be displayed on the platform.
Accessibility and Protection on Google Books
If you designate your book as public domain, Google will make the text freely accessible to readers from start to finish. Otherwise, the system will only allow users to see blurbs limited to the keywords they search. To ensure your title is protected, publishers should implement your preferred level of digital rights management (DRM) and publish an official copyright notice to clearly state your ownership. Google uses copyright protection to prevent unauthorized use of eBooks, and the extent of access to your book (ranging from 20% to full access) is dictated by the rightsholder.
Linking Your Personal Website
While Google Books does not support direct links from individual book pages to external websites, you can utilize the Partner Program to provide a link to your site when listing a book for sale. You can also add your website link to your author profile to help readers discover more about your work.
Do I need an ISBN?
An ISBN is a 13-digit code that uniquely identifies a book and its specific edition, whether it’s hardcover, paperback, or eBook. While you do not need one for independent print sales, an ISBN is required for distribution on online platforms such as Google Books. Also, it can open more doors for your book by improving discoverability to maximize sales potential.
If you want to maximize sales on Google Play Books, focus on non-fiction—self-help, business, technical guides, and travel books tend to perform best. That said, genre fiction like romance, thrillers, and sci-fi can thrive with strong promotion. Audiobooks are also an option, but only for select partners.
The key to success? Optimize metadata, run promotions, and target Android users across dozens of countries. While Google Play has less competition than Amazon, it still demands active marketing to generate sales. In general, non-fiction outshines fiction in performance.
A smart approach is to experiment with free series starters and bonus content to boost visibility.
Where does Google Books fit into the big picture?
Here’s a breakdown of market share of the top booksellers:
- Amazon – 50% of all book sales.
- Barnes & Noble – 5-10% of the market.
- Books-A-Million – 1-3% share.
- Walmart – 5-7% of sales.
- Target – 2-4% of the market.
- Indie Bookstores – Collectively 5-7% of book sales.
- Apple Books – 3-5% of the market.
- Google Play Books – 1-3% share.
- Audible (Amazon-owned) – 60% of audiobook sales.
- Book Depository (Amazon-owned) – A global book retailer with a niche market share.
The Bottom Line
Don’t miss the chance to expand your reach- submit your book to Google Books! Start leveraging this powerful platform to connect with readers and make your work seen.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Today, one of my former author clients told me she was contacted by a publishing firm and was offered $90K for the rights to her book.
She wanted me to look at the contract and see what I thought. This is the second time something like this happened in the past few weeks, so something is up. I told her to STOP and do not engage and here’s why.
In the world of publishing, aspiring authors often dream of landing a lucrative book deal. Unfortunately, this dream can sometimes turn into a nightmare when they fall prey to fraudulent publishing offers. These scams are designed to exploit authors’ hopes and ambitions, leading them to part with their hard-earned money in exchange for empty promises.
The Scam Unveiled
One common tactic used by these scammers is to offer a seemingly attractive publishing contract with a substantial advance, many times the once common $10K advance for a book. This one in particular was for almost $100K! Who wouldn’t be able to use $100K? However, there’s a catch: the author is required to pay a ‘finder’s fee’ upfront, typically ranging from $5,000 to $10,000. This fee is supposedly for arranging the deal and securing the advance.
Scammers may even negotiate the fee, reducing it from an initial 15% to 8% of the total deal, to make it seem more legitimate and enticing. Desperate to see their work published and believing they will soon receive a significant advance; some authors may willingly pay this fee.
The Reality
Once the fee is paid, the scammers disappear, leaving the author with nothing but regret and financial loss. The promised advance never materializes, and the author is left with a worthless contract. This fraudulent scheme preys on the vulnerability and aspirations of authors, making it essential to recognize the warning signs and protect oneself.
Red Flags to Watch For
- Upfront Fees: Legitimate publishers do not ask for upfront fees. If a contract requires you to pay a fee before receiving any advance or royalties, it’s a major red flag.
- Too Good to Be True: If the offer seems too good to be true, it probably is. Be wary of unusually high advances or overly generous terms.
- Lack of Transparency: Scammers often provide vague or incomplete information about their company and the contract terms. Always research the publisher thoroughly. Legitimate publishers have a website.
- Pressure Tactics: Scammers may use high-pressure tactics to rush you into signing the contract and paying the fee. Take your time to review and seek legal advice if needed.
- Foreign Accent and Background Noise: Be cautious if the person contacting you has a foreign accent, there are other people talking in the background (indicating a boiler room operation), or they use an American-sounding name like ‘Bill Johnson’.
Tips for Identifying Legitimate Publishers
- Reputation and Track Record: Research the publisher’s history and reputation. Look for reviews, testimonials, and any awards or recognitions they may have received. Established publishers often have a strong online presence and a portfolio of successfully published books.
- Clear Contract Terms: Legitimate publishers provide clear and detailed contract terms. They outline the rights and responsibilities of both parties, including royalty rates, publication timelines, and marketing efforts.
- No Upfront Fees: Reputable publishers do not ask for upfront fees. They invest in the author’s work and recoup their costs through book sales. If a publisher asks for money upfront, it’s not legitimate.
- Professional Communication: Legitimate publishers communicate professionally and transparently. They are willing to answer your questions and provide detailed information about their publishing process.
- Industry Affiliations: Check if the publisher is a member of recognized industry organizations, such as the Association of American Publishers (AAP) or the Independent Book Publishers Association (IBPA). Membership in these organizations often indicates a commitment to industry standards and ethics.
Protecting Yourself
To avoid falling victim to these scams, follow these steps:
- Research: Investigate the publisher’s reputation and track record. Visit their website. Look for reviews, testimonials, and any red flags.
- Seek Legal Advice: Have a lawyer review the contract before signing anything. They can help identify any suspicious clauses or terms.
- Trust Your Instincts: If something feels off, trust your gut. It’s better to walk away from a questionable deal than to risk losing money.
Additional Resources for Authors
For more tips and guidance on navigating the publishing world, please visit my blog www.Book-Publicist.com. Here, you’ll find dozens of articles for authors on topics such as:
- Finding Literary Agents: Learn how to identify and approach reputable literary agents who can help you secure a legitimate publishing deal. I’ve written about this on my blog.
- Crafting a Winning Query Letter: Get tips on writing a compelling query letter that grabs the attention of agents and publishers.
- Understanding Publishing Contracts: Gain insights into the key elements of publishing contracts and what to watch out for.
- Marketing Your Book: Discover effective strategies for promoting your book and reaching a wider audience.
The Bottom Line
If it sounds too good to be true, it is! Fake publishing offers are a serious threat to authors, but by staying vigilant and informed, you can protect yourself from these scams.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
