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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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48 Book Cover Designers to Create Your Best-Selling Cover

48 Book Cover Designers to Create Your Best-Selling Cover

By Scott Lorenz
Westwind Communications

“A Good Book Cover Can Help Sell a Book – A Bad Cover Can Kill a Book.”  – Scott Lorenz, Book Publicist

“Your book cover is not a decoration. It’s a smart business investment.” – George Foster, Foster Covers

Being a book publicist and book marketing guy, I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.

Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day!

Do you really think they read the book flap and your pitch? Ha!

Here are some important items to consider when making decisions on book cover design:

Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.

Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.

Visit bookstores look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?

Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.

Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work. How does your book look in black and white? Not every publication will be printing it in color.

Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.

The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.

Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by Best Selling Author Judith Grisel” or “Foreword by Amazon CEO Jeff Bezos” or “Foreword by James Patterson.”

Back inside flaps. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.

Use a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.

Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain. When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover.

Ask for feedback. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
Here are 46 book cover designers and services to consider for your next cover:

1. 99 Designs – https://99designs.com/
99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned many covers for authors using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, subtitle, what the book was about etc.

Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online.

They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was about $700.  Currently 99designs book covers range in price from $299 to their top-of-the-line platinum package at $1,199.  This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.

2. Foster Covers – https://fostercovers.com/
George Foster of Foster Covers is a book cover designer who has earned more than 300 awards and created covers for 134 bestsellers. His work has appeared on over 1,000 books.

3. Alexander von Ness – https://www.nessgraphica.com/
Alexander von Ness is a book cover designer with over twenty years of professional experience in graphic design, including over a decade as art director in a branding agency. In the last decade his main area of focus has been book cover design. His website Nessgraphica is among the top trusted sites for book cover design services overall.

4. Fiverr – https://www.fiverr.com/
Fiverr gives you many options for just $5. These are fast and obviously cheap, but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey, it’s only $5 bucks!

5. Draw Big Design – http://drawbigdesign.com/
Draw Big Design produces smart visuals that stand out from the ordinary.

6. Killer Covers – https://killercovers.com/
Killer Covers offers various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia, and I’ve used them and recommended them several times.

7. Book Cover Express – https://bookcoverexpress.com/
Cathi Stevenson of Book Cover Express has 30 years of publishing experience and more than 1500 book covers to her credit. Book Cover Express has a competitive flat rate so you can work with your ideal budget.

8. Author Support – https://www.authorsupport.com/
The designers at Author Support are a great resource.

9. Book Creatives – http://www.bookcreatives.com/
Book Creatives offers book cover design and ebook design for authors.

10. Karrie Ross Graphics – https://www.bookcoverdesigner.com/
Karrie Ross of Karrie Ross Graphics specializes in book cover design for the self-publishing industry.

11. Damonza – https://damonza.com/
Damonza has over 30 years combined experience in the design and advertising industry.

12. Robin Ludwig Design – https://www.gobookcoverdesign.com/
Robin Ludwig Design specializes in providing superior book cover design services utilizing professional equipment and software.

13. Andy Carpenter Design, https://acdbookcoverdesign.com/
Andy Carpenter Design is a boutique design firm for self-publishers and small presses.

14. Self-Publishing Lab – https://selfpublishinglab.com/
Self-Publishing Lab has been voted the best website for authors, so be sure to check it out.

15. Lulu – https://www.lulu.com/
Along with publishing services Lulu provides design quality at a competitive price.

16. David Airey – https://www.davidairey.com/designing-book-covers
David Airey is a creative book cover designer.

17. Book Cover Genius – https://jjfast.com/bonuses/bcg-tna53a
Book Cover Genius offers a great sales pitch about why you should download their software to design your own book cover. Worth a look.

18. CreateSpace – https://www.createspace.com/
CreateSpace allows you to work with their professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image.

19. BookBaby – https://www.bookbaby.com/ebook-cover-design/
BookBaby offers a straightforward approach to finding a budget and designing your book cover.

20. Guru – https://www.guru.com/
Guru is a great website to utilize to find freelance book cover designers from around the world. Very cool.

21. 1106 Design – https://1106design.com/
1106 Design offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.

22. Infinity Publishing – https://infinitypublishing.com/
With Infinity Publishing you have complete control over the cover design and layout of your book.

23. Abacus Graphics – https://abacusgraphics.com/
Abacaus Graphics is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.

24. Albertine Book Design – http://www.dotdesign.net/
Albertine Book Design offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard cover and paperbacks.

25. Book Covers for All – http://bookcoversforall.com/
Book Covers for All features one designer boasting over 18 years of experience with 1000+ books to his credit.

26. Elaine Gignilliat – https://romancebookcoverart.com/
Elaine Gignilliat is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors.

27. Extended Imagery – https://extendedimagery.com/
Carl Graves is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. These are really amazing must see covers.

28. Illumination Graphics – https://illuminationgraphics.com/
Illumination Graphics provides affordable and dynamic design for books, both book cover designs and book interior layouts.

29. BookWise Design – https://bookwisedesign.com/
BookWise Design has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.

30. ExpertSubjects – https://www.expertsubjects.com/
Expert Subjects has several cover artists, and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.

31. Canva – https://www.canva.com/create/book-covers/
Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too.

32. The Cover Collection – https://www.thecovercollection.com/
Here’s a way to get a high-quality book cover for a great price using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch.

33. TS95 Studios – https://www.ts95studios.com/
Hampton Lamoureux of TS95 Studios is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.

34. JD Smith Design – https://www.jdsmith-design.co.uk/
JD Smith is an award-winning book cover designer who has worked in the graphic design industry since she was 17. She designs book publishers for traditional publishers and independent authors.

35. Jessica Bell Design – https://www.jessicabelldesign.com/
Jessica Bell is dedicated to creating one-of-a-kind book cover designs that fit any author’s budget. She began designing covers as favors for her author friends and has turned her hobby into a successful business.

36. Mars Dorian – https://www.marsdorian.com/covers/
Mars Dorian is a digital illustrator and storyteller who specializes in creating e-book covers that stand out for affordable prices.

37. Alexandra Brandt – https://www.alexandrajbrandt.com/
Alexandra Brandt’s print and e-book covers focus on sci-fi and fantasy works.

38. Kingwood Creations – https://www.kingwoodcreations.com/
Find stunning premade book covers at Kingwood Creations. You can select your favorite design from over 100 premade covers.

39. MiblArt – https://miblart.com/
MiblArt is a design company that specializes in book covers. If you choose them for your book cover design, you can expect the first concept to be delivered in 3 days and an unlimited number of revisions.

40. Jeff Brown Graphics – https://www.jeffbrowngraphics.com/
Beautiful sci-fi and fantasy book cover designs can be found at Jeff Brown Graphics. Jeff has collaborated with over 90 authors on more than 250 covers.

41. Historical Fiction Book Covers – http://historicaleditorial.blogspot.com/
For a historical fiction book cover design, consider Historical Fiction Book Covers by Jenny Quinlan.

42. Dissect Design – https://www.dissectdesigns.com/
Dissect Design was created for indie book authors who are in search stunning book covers that don’t break the bank.

43. Laura Duffy Design – https://www.lauraduffydesign.com/
Laura Duffy of Laura Duffy Design is a former art director who takes great pride in creating professional book designs.

44. More Visual – https://thebookcoverdesigners.com/
Dave Kessler of More Visual is a graduate of Parsons School of Design and specializes in unique and professional book design services.

45. David Moratto – https://davidmoratto.com/
With more than 225 covers to date David Moratto brings his unique graphic design expertise to each cover project. The book’s interior design and cover is designed to the demographic profile of  the reader.

46. Bianca Bordianu Design – https://moonpress.co/
Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.

47. Crowdspring – https://www.crowdspring.com/
Crowdspring is an innovative design resource. You pay one price (starting at $299) and you get dozens of custom designs that were made specifically for you. Crowdspring manually reviews every designer on their platform and constantly updates their profile score based on their skill. This encourages quality submissions.

48. Lance Buckley http://www.lancebuckley.com Lance Buckley is a book designer with over 10 years of experience. Says Lance, “I’ve worked for 8 years as a Design Specialist at CreateSpace before Amazon consolidated things and axed CreateSpace altogether. For the last 4 years I’ve been designing book covers and interiors for authors. You can view some of my work on my website. I try to keep my pricing as low as possible while still providing a very professional design.”

They also allow you to get feedback from your audience and the comments can be left as tags on the cover design itself. Crowdspring was founded by an intellectual property attorney so when they say you are going to get a custom design, they mean it.

Crowdspring offers customer support (phone, chat, and email) to both clients and their creatives. This is helpful in ensuring a streamlined process. Crowdspring also offers a 100% money-back guarantee (they will refund ALL fees). Authors should take a serious look at Crowdspring.

You can and should spend a few hours going through all of these websites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.

The Bottom Line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Terrific List of Writers’ Conferences for 2017

Terrific List of Writers' Conferences

If you would like to expand your horizons and explore more options for your writing career then sign up for a writers’ conference.  Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences courtesy of Writer’s Digest for your consideration:

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference in the coming months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Want Publishing Help? Get a Book Shepherd!

Authors: Want Publishing Help? Get a Book Shepherd!

You can keep ‘Paying Tuition’ in the form of mistakes, or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!

By Scott Lorenz
Westwind Communications

At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach) is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guidebook and do it yourself or hire a personal guide with special knowledge to show you?

Debra Englander

Debra Englander

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years.

She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: [email protected] and find out more at: https://www.linkedin.com/in/DebraEnglander.

Marla Markman

Marla Markman

Marla Markman is an award-winning editor with over 30 years of experience creating and managing books. Marla is the owner of Markman Editorial Services, which provides publishing project management, guiding authors every step of the way with expert advice on everything from ghostwriting and outline development to editing, book design, printing, e-book conversion and audiobook production, to website development, listing the final product on Amazon, and more. Many of her client’s books have been Amazon bestsellers, adapted as university textbooks, featured in the Wall Street Journal and Publisher’s Weekly, and won prestigious indie publishing awards, like the Ben Franklin Awards.

“Self-publishing can be an overwhelming and confusing experience for the uninitiated,” says Marla. “I enjoy guiding authors through the self-publishing process.”  Marla developed and honed her expertise as managing editor of Entrepreneur magazine, one of the nation’s leading small-business publications. She launched its book division, where she acquired, developed, and edited numerous top-selling book series, including Start Your Own Business, which continues to be Entrepreneur’s No. 1 bestseller. Reach her at: https://www.marlamarkman.com/.

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at https://www.mikeballonline.com/.

“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course.  To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to https://www.bethbarany.com/.

Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.”  For more information about Gabriella Gafni, visit https://www.gmghostwriting.com/.

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.”

Miller believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook.

He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top-shelf in my book. Contact Thomas Miller at https://www.ghostwriterr.com/.

Marie White Publisher Book Shepherd

Marie White, Author, Book Shepherd and Publisher

For some authors an Author Assistant may be the way to go.  Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant. She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors. She has worked with more than 50 authors across multiple genres. For more information, visit http://www.myauthorconcierge.com/.

“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such as audio or ebook, to no ‘look inside’ feature online. They are frustrated and alone in the process.” If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at:  www.ZamizPress.com.

Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs.  https://michaelrayking.com

Rik Feeny Florida Writers Assn Book Coach Magnetic Speak

Rik Feeney – Book Coach

Rik Feeney is a Book Coach and Publishing Consultant.

He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group. Rik’s passion is helping authors effectively and successfully publish their books. Contact Rik for a free consultation. http://www.rikfeeney.com/

The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!

Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.

Zip Code/Country, Name, Email, Website
06001 Brian Jud [email protected]; https://www.bookmarketingworks.com/
68137 Lisa Pelto [email protected]; https://www.conciergemarketing.com/
80015 Judith Briles, PhD [email protected]; https://thebookshepherd.com/
89509 Jacqueline Simonds [email protected]; https://beaglebay.com/duinogear/
90212 Joseph Coleman [email protected]; https://www.bookshep.com/
92111 Lindee Rochelle [email protected] https://www.penchantforpenning.com/
92653 Sharon Goldinger [email protected]; www.detailsplease.com/peoplespeak
94304 John Eggen [email protected]; https://missionmarketingmentors.com/
94801 Peter Beren [email protected]; https://peterberen.com/
95437 Cynthia Frank [email protected]; https://www.cypresshouse.com/
95476 Simon Warwick-Smith [email protected]; https://warwickassociates.net/
22206 Gabriella Gafni — [email protected]; https://www.gmghostwriting.com/
81611 Thomas Miller [email protected]; https://www.ghostwriterr.com/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


15 Tips for Great Book Cover Design

15 Tips for Great Book Cover Design

15 Tips for Great Book Cover Design

After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design.

One reason the task becomes so daunting and painful is that authors too often wait until the end of the process, instead of nearer the beginning, to think through book cover design.

As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design. Not only do potential book buyers judge a book by its cover but so do members of the media.

I have personally seen a major book reviewer for a large magazine hold a client’s book, run her fingers over the cover and say, “I’ve not heard of this author or publisher, but this book looks very nicely done, tell me more about.” Conversely, I’ve heard a reviewer quickly respond, “We don’t review self-published books,” because the cover screamed cheap!

While we often hear “You can’t judge a book by its cover,” everybody – book buyers, reviewers, media and consumers alike – most certainly do judge a book by its cover.

Here are some important items to consider when making decisions on book cover design:

1. Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.

2. Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle.

3. Visit bookstores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?

4. Will it play on Amazon? Go to Amazon.com, BN.com and search on competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.

5. Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.

6. How does your book look in black and white? Not every publication will be printing it in color.

7. Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.

8. The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.

9. Blurbs. Keep them relevant and short. The best highway billboards are 5-11 words because motorists are driving by at 70 m.p.h. Guess what? Consumers are driving by your book sitting on a table at the same relevant speed. The human mind cannot comprehend too many words at a glance. So, give them short, sweet blurbs. If you are in love with your blurbs, then print them all in full on the last inside pages of the book.

10. Consider including a mention on the cover of a forward written by a famous person. “Forward by Barack Obama” or “Forward by Oprah Winfrey” or “Forward by Best Selling Author John Grisham.”

11. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.

12. Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.

13. Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain.

14. When choosing a book design ask yourself how the cover will look on your website home page. Consistency and redundancy are important, so you’ll want to use the same design elements on your website that you do on your book cover. For this reason, I suggest using the same designer for your book cover and for your website if possible.

15. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.

The Bottom line: Get involved early in the entire book publishing design process and get at least three creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.

And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader, and, in all genres, there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical. Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”

When you work with your graphic designer on the book covers and spine, your chances of success are greatly increased. If your designer does not welcome your participation, hire another designer.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!