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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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SCOTT LORENZ

How an Author’s Consultant Can Cinch Your Book Deal

How an Author’s Consultant Can Cinch Your Book Deal

As a book publicist, I am frequently asked to find a literary agent for my author clients. While I know many agents and publishers and work with them, it’s not what I do. But, from time to time, I find someone who can really help out my clients and I’ve found that person. Her name is Debra Englander.

Debra Englander

Debra Englander

Debby has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects.

Debby’s editorial service is unique. She’ll listen to your book concept and then advise you on next steps. She’ll tell you whether the idea is sound and likely to interest large publishers. If so, she will help you craft the perfect query letter to a literary agent or occasionally, directly to a publisher. Englander, who has ghost written countless successful query letters for clients, stresses that first impressions are everything and that there are a few common mistakes aspiring writers that impact their prospects. “A query letter is an art form in itself,” says Englander.

She adds, “I spend a lot of time talking with authors, agents and editors. I’m really a matchmaker, between authors, agents and publishers. Sometimes, I’ll tell someone to self-publish if the book needs to get to market quickly. On occasion, I will tell someone the book needs more work before it can be submitted. I give practical advice based on many years in the book business. I don’t want authors, especially first-timers, wasting time, money and effort and ending up disappointed.”

As a book marketing specialist who deals daily with the media, I learned a long time ago that a common mistake in crafting media pitch letters is making them too long. We live in the Twitter world of 140 characters or less. This has trained people to be impatient and critical of long winded introductions. The same is true of query letters to an agent. A query letter should be no more than half a page. You have to know exactly what agents want to hear, what they’re looking for. Tell them only that and end the letter right there! Keep it short, keep it sweet and you’ll be one step closer to landing an agent.

Agents are in the business of selling books. They’re not our best friends, they’re not our therapists, and they’re not our life coaches.  The best agents focus on what they do best which is generating enough excitement on a book and sell it for as high a price as possible. When you get paid, they get paid. End of story.

That’s why I like the concept of an “author matchmaker” because he or she can put the best possible spin on your book with an irresistible query letter to get an agent to pay attention. You know how to write – the author coach knows how to sell your book.

Alternatively, if you are a do-it-yourselfer then check out my article “How to Land a Literary Agent” on my blog: www.Book-Publicist.com

The Bottom Line: Why reinvent the wheel? Sign up with a book consultant like Debby Englander by dropping her a note at: [email protected]

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

About Debra Englander

Englander served as editorial director at John Wiley Publishing for nearly 17 years and was on the receiving end of thousands of pitches from agents and authors. She currently works with authors on creating winning book proposals and editing manuscripts. https://www.linkedin.com/in/DebraEnglander

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Terrific List of Writers’ Conferences for 2017

Terrific List of Writers' Conferences

If you would like to expand your horizons and explore more options for your writing career then sign up for a writers’ conference.  Here’s why you may want to consider adding one to your calendar.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences courtesy of Writer’s Digest for your consideration:

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference in the coming months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Become a Real Self Publisher by Michael N. Marcus is a Must Read For First Time Authors or New York Times Bestselling Authors

Become a Real Self Publisher Book

By Scott Lorenz
Westwind Book Marketing

If you want the roadmap on how to become a successful author and publisher, then “Become a Real Self-Publisher” by Michael N. Marcus is the book for you. In a pull-no-punches style Marcus cuts to the chase in the often confusing and treacherous book publishing and book marketing game.

As a writer and successful publisher of books for more than 30 years Marcus speaks from personal experience. He implores authors to become real publishers and not customers of vanity presses or companies that publish on demand which Marcus says does not exist. Why? Nobody publishes on demand; they “print” on demand, he says.

Marcus compares and contrasts publishing options including LULU, Outskirts Press, Infinity Publishing, Amazon, Author House, Book Surge, Xlibris, Lightening Source and traditional publishing in a “no-holds- barred” approach. I find his approach refreshing because so many authors I speak to as a book publicist really need someone like Marcus, who has no hidden agenda, to tell it like it is.

Besides discussing the benefits and pitfalls about every type of publishing option in the marketplace, Marcus also offers tips on what to do if you get a bad review. Says Marcus, “Don’t let a bad review ruin your day or your life. Some reviewers have hidden agendas like working on a competing book.” Marcus points out that it is rare that 100% of a review is bad and that there are usually a few sentences that can be pulled for the purpose of helping you sell more books.

“Become a Real Self-Publisher” also includes a list of publishing terms authors need to know about such as: ARC (advance reader copy) and POD (print on demand) …as well as places authors don’t want to see like the Slush Pile which is that place where unsolicited manuscripts end up awaiting an evaluation by a publisher or agent.

“Become a Real Self-Publisher” by Michael N. Marcus is a must read for all authors whether they are first time authors or on the New York Times bestseller list. It’s written in a serious but entertaining style with a little humor tossed in. I highly recommend it.

Another book marketing resource for authors is my friend Dave Chesson who has created a step-by-step process. I highly recommend you check out his article about the topic. Then get back to me when you are ready begin your book marketing journey. https://kindlepreneur.com/book-marketing-101

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!