by Scott Lorenz | Agents, Blog, Book Marketing, Book Publicity, Book Publishing, Book Shepherd, Ghostwriter, Marketing a Book, Writing a Book
By: Scott Lorenz
Westwind Book Marketing
Ghostwriters work behind the curtain as narrative architects of the literary world. You’ve probably read a ghostwritten book without knowing it, since their names are rarely credited in the books they write. Some experts estimate that up to 60% of the nonfiction section in your nearest bookstore is ghostwritten.
As a book publicist deeply involved in the world of storytelling, some of my clients seek out ghostwriters to pen their books. Working with a ghostwriter can save you valuable time and energy and give your book a professional edge. But ghostwriters can be hard to vet, and their referrals tend to be word-of-mouth. There are also a few things you should know before you hire one. So, I put together a quick list of my favorite ghostwriters in 2023, as well as the top agencies, and a few tips for hiring a ghostwriter.
Marie Hasty
“The books I write for my clients change lives. That’s what I love about ghostwriting — even more so than personal relationships and getting to learn from healthcare leaders. These aren’t vanity books; they’re deeply impactful career investments.”
Marie is a concierge ghostwriter and former hospital nurse who writes business books and memoirs for healthcare innovators. Her clients are often busy clinicians and leaders who are focusing on a better future for medicine. Her writing helps build brand authority and audience recognition. She loves elevating these leaders’ influence with the books she writes, as well as seeing her clients succeed as published authors.
To learn more about Marie’s work, visit her website: www.mariehasty.com
Debra Englander
“You need to think about your target audience. Some authors want a book to promote their business or gain more visibility. But you should consider the benefits to the reader. Ultimately, writing a book that provides something tangible — skills, exercises, stories – is the one that will be recommended. As ghostwriter and editor, I help the author communicate his or her message in the most effective way to reach a wide readership. Having worked as an editor at traditional publishers, I have a good handle on what books are likely to succeed.”
Debra Englander has worked as a writer and editor for magazines and publishers; she managed a business book program at Wiley for seventeen years, publishing numerous NY Times and Wall Street Journal Bestsellers.
Learn more about her work at www.linkedin.com/in/DebraEnglander or contact her at: [email protected]
Mike Ball
“We can work with your outline, your rough manuscript, or we can interview you and write your book from scratch.”
Mike Ball is an Erma Bombeck Award-winning author with three books of his own in print, including an Amazon bestseller, “Banjos, Boats and Butt Dialing.” He is a popular speaker at writer’s conferences and retreats and facilitates a number of writers’ groups.
Mike has helped hundreds of authors bring their work into the world, partnering with them in various roles as an editor, writing coach and ghost writer. He most recently penned “MIA’S ODYSSEY.” This 12-time-award-winning book has captivated the hearts and minds of many across the USA for its powerful story about a woman married off by her parents, abused by her husband, homeless all while raising five children. This book is currently in development as a screenplay. He’s ghostwritten several memoirs and a book about “SALES.” CNN has named him a CNN Hero for 2023 for his work with troubled youth using music as an expression of their innermost fears, hopes and dreams. If you have a compassionate, endearing story then Mike is your ghost.
Check out his website: https://www.mikeballonline.com/
Erick Mertz
“Whether I’m working on a memoir or screenplay, my work is focused on bringing the best possible story to the page. I believe we are all natural storytellers. Working with a professional ghostwriter offers the best opportunity to affect your target audience.”
Erick Mertz is a dynamic storyteller who left a career in social work to follow his calling as a full-time professional ghostwriter. He is a native of the Pacific Northwest with dozens of ghostwritten screenplays, television episodes, business books, memoirs and novels to his credit. He especially enjoys working with his clients to discover what it is that makes their story unique.
Visit his website at: www.erickmertzwriting.com
Erick is also the author of “How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Writing Project.”
Christina Schweighofer
“From my earliest days as a journalist, I have loved interviewing people, hearing about their experiences and dreams, and making their story come alive on the page. My clients, in turn, feel seen and valued for who they are.”
Christina has a passion for writing that began in her days as a staff journalist and reporter in Austria. She’s an accomplished writer and interviewer, known for her ability to capture the essence of the people she writes for. Christina specializes in personal and business memoirs and has interviewed and portrayed notable names such as John Irving, Lisbeth Zwerger, Wolfgang Puck, and more.
Learn more about Christina and her ghostwriting services at: www.chswriter.com
Pam Gossiaux
“My clients are often busy entrepreneurs and CEOs who have a great book idea, but no time to write about it. Entrepreneurs are fearless about change, they love challenges, and are known for creating the future they want. I love being a part of that energy! Handing them a finished book that they can add to their platform is very rewarding for both of us. I love to write and am blessed that I can do what I love for a living!”
Pamela specializes in ghostwriting business books and articles but writes sweet romance fiction on the side. Her clients are USA TODAY and Wall Street Journal bestselling authors and range from budding entrepreneurs to seasoned C-Suite executives.
Explore Pamela’s website at: www.BestsellingBookShepherd.com
Dr. Don Steele
“My Legacy books capture the life of people with stories that need to be told. There’s an African Proverb that says “When a man dies a whole library of life experience turns to ashes”. The Legacy books I write prevent that.”
Dr. Steele has an impressive background in education and as a corporate speaker at the highest levels and has published nine books, three of which have been used as university textbooks. His ‘Moments to Remember’ Legacy book series helps preserve and elevate stories of people who have led fascinating lives. His titles have included Rebel Without Applause, Undefeated, and The Misfit Millionaire: The Life and Times of Terry Duperon.
Find out more about Don on his website: www.performancelearninginc.com/authoring-1
Julie Anne Eason
“Your book needs to do more than just position you as an expert. These days ‘expert books’ and ‘business card’ books are everywhere, and most never make an impact. No matter what your topic, your book needs to inspire, educate, and sell. It should inspire the with stories that engage the senses. It should educate with original frameworks and structures that are easy to understand and pass along. And it should sell additional products and services, so readers have ongoing support from you and/or your company. Find a ghostwriter who can do all that and write in your voice, and you’ve got a winner!”
Julie Anne Eason is CEO of Thanet House Publishing, as well as a best-selling author and ghostwriter. She has ghostwritten and consulted on multimillion-dollar books for industry leaders like Russell Brunson, Alex Hormozi, Amanda Holmes, Annie Grace, Alex Charfen and more. She is the author of The Profitable Business Author: How to Write a Book That Attracts Clients and Customers, The 5 Author Freakouts, and Writing For Money & Meaning.
Learn more at JulieAnneEason.com or ThanetHouseBooks.com
Robert Taggart
He is an accomplished former media writer for magazines and news articles. He has co-authored the Elizabeth Bromwell Expat series and a recent biography. His work experience as a radio show host on an NBC-affiliated sports station helped him hone and master his skills by interviewing sports players, coaches, and executives.
Learn more about his work at www.linkedin.com/in/rtbondwritingadventures
The adrenaline of creating a story that exceeds what a client might expect is invigorating. As a former journalist, I was fortunate to meet many interesting people and tell their stories. Ghostwriting offers the same reward—I get to take raw ideas, research, mold, and make a client’s dream come to life on the page.”
Ghostwriting Agencies
Writer’s groups and agencies can be another great resource for finding a ghostwriter for your next project.
Jenkins Group
With 35 years of custom book publishing and ghostwriting experience, the Jenkins Group has written and produced books for thousands of clients. With the expertise of their professional writers, your ideas and concepts are transformed into polished and engaging content. Working closely with their clients, Jenkins Group understands your goals, voice, and objectives, ensuring that the final product aligns with your vision. Since they are full service, they can also handle the publishing and distribution of your book once its completed. Reach them at: www.JenkinsGroupInc.com
Gotham Ghostwriters
Gotham Ghostwriters, founded by CEO Dan Gerstein, is the first agency dedicated to long-form writing solutions. With a network of over 3,200 skilled writers, Gotham has successfully matched clients with top-tier editorial professionals for over a decade. From business books to white papers, their one-stop solution offers excellent ghostwriting support and expertise.
Between these top agencies and the writers, I mentioned earlier, you should be able to find someone who meets your ghostwriting needs. But what should you know before hiring a book ghostwriter? Let’s talk about it.
4 Tips for Hiring a Ghostwriter
Know ghostwriting rates.
Many people are surprised at the going rate for ghostwriting. For example, Gotham’s rates start around $30-35k. Many of the top writers’ charge in the six figures. J.D. Moehringer, who ghostwrote Prince Harry’s memoir Spare, was paid a million dollars. If you want a professionally written book, expect to pay at least $25,000.
Know your audience.
It’s essential to know and understand who you want to target before you hire a ghostwriter for your book. Knowing your audience leads to a more successful book launch and a more targeted book. Your ghostwriter won’t intuit your audience, so it’s essential to know this before you work together.
Do some vetting.
Ghostwriters can be difficult to evaluate because many work under strict Non-Disclosure Agreements. But any writer should have samples of work you can view before agreeing to work together. You’ll likely be able to tell after a quick conversation whether they’re experienced or not.
Seek compatibility.
The writing process can be an intimate affair with the author and ghostwriter. Look for someone who is reliable, and who you genuinely like talking to. They should be good listeners and take the time to understand you and your project.
Following these tips will help you find a ghostwriter who will elevate your story, build your brand authority, and above all, make the book-writing process a breeze. If you’ve been thinking about writing a book for more than a year… it’s time to hire a ghostwriter. We’re not getting any younger!
The Bottom Line: Hire a Ghostwriter! A ghostwriter will get the job done faster and probably better than you can write it yourself.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, BookTok, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Communications
The social media platform TikTok made its debut in 2016. It allows users to create and share short-form video content and slideshows, ranging anywhere from comedy to life advice to product reviews and much more. Today, the social media platform is available in over 150 countries and has over 1 billion users.
BookTok is a community on TikTok where readers discuss their favorite books, series, and authors. Users can create reviews, share their favorite books, show off their book collections, and even promote their own creations. Authors can learn what their readers love, find new fans, and answer questions from both readers and fellow authors.
“#BookTok is an honest and authentic community of readers, authors, and industry professionals who love to talk about and learn about books, writing and all things book related. BookTok is more than just social media word of mouth, it’s a tight community of book lovers where an author can find out in real-time what readers want to read,” says Sheila English, award-winning author of Adam Frankenstein: Dog Fight.
If you’re an author, it’s a good idea to explore BookTok as it can help you grow your audience and share with fans via text and video. It just might give you the type of exposure you need to get published and sell your work, as many users, especially the younger generations, are drawn to organic promotions directly from their source rather than traditional advertising. It gives the readers control over what becomes popular. Users can also form connections with their favorite authors or find books and communities for specific niches.
Publishers and bookstores have also begun to engage with BookTok. Walk into any Barnes and Noble and you will surely see a display with popular BookTok books. The company reported a 14% increase in sales after #booktok launched. Even some shopping websites, such as Books-A-Million and Target, have a category for books that gained popularity through BookTok!
Simon & Schuster marketing and publicity manager Olivia Horrox is quoted in The Guardian, stating, “There’s something about the fact that it is under a minute. People who are consuming this content want stuff that’s quicker and snappier all the time – you watch a 32-second video and someone’s like: ‘This book has LGBTQ romance, it’s really heartbreaking, it’s speculative fiction.’ And then the viewers think: ‘Oh, ok, those are all things that I’m interested in. I’ll go buy it.”
For both established authors and new authors, BookTok allows for organic exposure and a chance to build effective connections with your audience.
How to Get Started on BookTok
If you are an author looking to establish yourself on BookTok, follow these steps.
1. Download the App and Create an Account
You can link to Facebook, Twitter, or Gmail and download the app. Once you do, choose a catchy username to sign up.
2. Create Your Profile
Add your picture and a short description that explains the type of author you are and what books you write. Prove that you are authentic and passionate about your books!
3. Follow BookTokers
Go to the home page and follow some BookTokers by searching the hashtag #BookTok. This will ensure the TikTok algorithm displays book-related content in your feed. You can also keep up with current trends by paying attention to who and what is popular.
4. Make Your First Video
Now, the fun part begins! It’s time to get noticed by other BookTok users. Hit the + sign at the bottom of the screen, add a sound at the top, and press the red button to record yourself. You can talk about anything related to your books or you as an author. Then, hit next and add the #BookTok hashtag as well as a few others that relate to your genre and target your readers. Additionally, take some time to observe what other authors like you are doing. TikTok thrives on trends, so keeping your content catchy and relevant is key!
As you begin your journey as an author on BookTok, be careful about what kind of engagement you create. You don’t want to start arguments with negative reviewers or be too overbearing. Don’t force yourself on other users; let them come to you. Remember, BookTok is about the readers!
BookTok may seem daunting at first, but practice makes perfect! Just make more videos, engage with others in the community, and remain enthusiastic about your books!
Successful Authors on BookTok
Here are a few of the many authors who have decided to harness the power of BookTok and found success in doing so.
Colleen Hoover
Colleen Hoover AKA CoHo is a romance and thriller author that has published more than 20 novels and used BookTok to find loyal fans and readers. As a result of her efforts on BookTok, she gained 1.1 million followers and 14.8 million likes. This helped some of her books, including It Ends With Us earn a spot on the New York Times best seller list. Check out CoHo’s profile here.
Victoria Aveyard
Victoria Aveyard is best known for her novel series The Red Queen and is a popular content creator on BookTok. She frequently gains fans through her posts on upcoming new books, publishing, and general lifestyle content. Check out Victoria’s profile here for advice on writing.
Aiden Thomas
Aiden Thomas, who writes folkloric fantasies such as Lost in the Neverwoods and New York Times best seller Cemetery Boys, jumped on the BookTok bandwagon in 2021. He shares promo videos for his book and memes about being a Trans Latinx fantasy writer. Check out his profile here.
Ayana Gray
Ayana Gray used BookTok to promote the launch of her first book, Beasts of Pray. She shares updates that share her enthusiasm for the process and gives other aspiring authors some inspiration. Check out Ayana’s profile here.
Jennifer Millikin
Through BookTok, Jennifer Millikin creates teasers for her books, such as Our Finest Hour and The Patriot. in an effort to generate excitement. During each teaser, she pretends to be the main character in the book. Check out Jennifer’s profile here.
Fiona Lucas
If you go to Fiona Lucas’ BookTok, you’ll find videos of her that walk you through her process of publishing her first book, The Last Goodbye. Check out Fiona’s profile here.
There are hundreds of authors who have found success through BookTok, and reading their stories is sure to inspire anyone to follow in their footsteps. Caseen Gaines, author of Footnotes: The Black Artists Who Rewrote the Rules of the Great White Way, decided to engage with BookTok. “My first video [about Black suffragettes, Aug. 18, 2021] had over 3,000 views. Once I got that immediate gratification, I was off to the races,” he says.
David Alan Arnold (@davidalanarnold), author of Help From Above, has 1.8 million followers on TikTok. He’s also helicopter cameraman for the Deadliest Catch, Survivor and numerous others shows and newscasts. David started a Facebook Group called How to Grow on TikTok. He offers free advice on the topic. This is a treasure trove of information for authors.
The Bottom Line: If you’re looking for a fresh yet effective way to promote your work as an author, you owe it to yourself to explore BookTok.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.
He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Title Generator, Books to Movies, Hollywood, Television, Writing a Book
By Scott Lorenz
Westwind Communications
Whether you’re a new or seasoned author, you could always learn something from other authors. You can visit author websites. Or you may watch certain movies. There are a number of movies about authors that are sure to teach you a thing or two and maybe even inspire you.
Here’s a list of my favorite movies about authors that I believe every author should see.
1. My Salinger Year
(https://www.imdb.com/title/tt2222052/)
My Salinger Year tells a story of an aspiring writer named Joanna who becomes an assistant to J.D. Salinger’s literary agent. When she’s put in charge of responding to fan mail, she abandons the agency’s form letter and writes her own responses. I love that it highlights her journey to find her own voice and use it.
2. Genius
(https://www.imdb.com/title/tt1703957/)
Genius revolves around Maxwell Perkins, a renowned editor who develops a friendship with an author named Thomas Wolfe while he works on his manuscripts. I think this is a great movie as it shows that while every writer has their own challenges, an editor can come in and help them deliver a stellar manuscript.
3. Colette
(https://www.imdb.com/title/tt5437928/)
Colette is based on a French novelist named Sidonie-Gabrielle Colette. I was inspired by her creativity throughout the movie. When she couldn’t earn money from Claudine books because they were published under her ex-husband’s pen name, she got creative and performed at music halls in France to support herself.
4. Julie & Julia
(https://www.imdb.com/title/tt1135503/)
Julie & Julia features two main characters: Julia Child, a world-renowned chef, author, and teacher as well as Julie Powell, Julia Child’s fan and struggling writer. Julie started a blog that didn’t receive any views. Despite this, she kept it up and eventually began to attract visitors who turned into loyal readers. I think her consistency is a great lesson for all writers.
5. Adaption
(https://www.imdb.com/title/tt0268126/)
Adaption is about Charlie Kaufman who is hired to adapt “The Orchid Thief,” Susan Orlean’s non-fiction book for the screen. It includes his struggle with writer’s block, which I’m sure we can all relate to and learn from.
6. Midnight in Paris
(https://www.imdb.com/title/tt1605783/)
In Midnight in Paris, a Hollywood writer named Gil Pender attempts to write his first novel while on vacation in Paris with his family. In Paris, he meets other writers, painters, and musicians who he learns many lessons from, reinforcing the importance of networking.
7. Finding Forrester
(https://www.imdb.com/title/tt0181536/) 
Finding Forrester tells a story of Jamal Wallace, an inner-city teenager who befriends William Forrester, an author who helps him grow as a writer. I am all about new writers connecting with more experienced writers that are willing to mentor them.
8. Almost Famous
(https://www.imdb.com/title/tt0181875/)
In Almost Famous, 15-year-old William Miller lands his dream gig of writing a story for Rolling Stone magazine. His determination to write the story and get it published no matter what an inspiration to other writers is, especially those who are young and new. Drive and ambition can take you far.
9. The Diving Bell and the Butterfly
(https://www.imdb.com/title/tt0401383/)
The Diving Bell and the Butterfly revolves around a journalist who suffers from a severe stroke and gets diagnosed with locked-in syndrome. Despite his struggles, he uses his imagination to succeed.
10. Miss Potter
(https://www.imdb.com/title/tt0482546/)
Miss Potter is based on Beatrix Potter, a 20th-century author and creator of Peter Rabbit. She goes against her parents’ desire for her to get married and writes about animals she’s loved since she was little. She struggles to find a publisher, but a small firm takes her work and turns her into a literacy star. This movie shows it only takes one to take your writing career to the next level.
11. The Ghost Writer
(https://www.imdb.com/title/tt1139328/) 
Ewan McGregor, a talented ghostwriter is hired to write memoirs of former British Prime Minister Adam Lang. The plot twists and he discover secrets that put his life in jeopardy. You’ll love this film’s suspense and realize that no matter who you are, things can happen when you least expect them.
The Bottom Line: Writers are a special breed of humans. The creative minds depicted on film underscore one common theme, and that is to keep going and never give up!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.
His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Agents, Blog, Book Marketing, Book Promotion, Book Publicity, Books to Movies, Hollywood, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
These days, more and more authors want to turn their books into movies. This is no surprise as streaming services like Netflix, Hulu, and Amazon Prime are more popular today than ever before and always in need of fresh content.
So the question is, how can you connect with a Hollywood agent who can turn your dream into a reality? Below is my list of all the tips, tricks, and resources you need to do just that. No matter what strategies you utilize, be patient. Remember, Hollywood movies don’t make their debut overnight. It will take a great deal of time, creativity, and persistence for your book to reach movie status.
Dr. Ken Atchity, a literary manager who developed The Meg stated that Walt Disney Studios bought the rights to the book in the 1990’s. It didn’t get produced until Warner Brothers did it in 2014. Allan Scott, the producer of the Queen’s Gambit revealed it took 30 years, and 9 rewrites for the movie to come to life. The moral of the story? Never give up.
Write a Script First
Hollywood agents want to see how your book has the potential to become a top movie. That’s why it’s a good idea to write a script yourself. With a well-written script, you’re far more likely to spark interest and inspire those in Hollywood. This is the first step you should take before you look for people to pitch to. If script writing is not your skill set, then hire it out. Here’s an article I wrote about that option. How to Get Your Book Adapted into a Screenplay.
Use a Matchmaking Service
If you were looking for someone to date, a matchmaking service might be a good option. The same holds true if you’re in search of a Hollywood agent. While there are a number of matchmaking services out there, here are my top picks.
- Greenlight My Movie: This should be on your radar if you have a short film, book, screenplay, or true story. You’ll get a guaranteed response from Hollywood buyers and representatives.
- Hollywood Pitch Festival: Head on over to the Hollywood Pitch Festival and pitch your book to A-list buyers and representatives.
- InkTip: You can use InkTip to get your script noticed. It’s been around since 2000 and is currently used by thousands of producers, agents, managers and other pros in the industry.
- Spec Scout: After you submit your script to Spec Scout, you’ll receive detailed comments on its strengths and weaknesses. If you score above 75 on a 100 point scale, you’ll be listed as a “Scouted” writer and may land some great exposure.
Be Cautious of Trends
All too often a successful movie comes out and writers try to write a similar story with their own twist. The truth is that Hollywood agents don’t want to see the same ol’ plots. Do your best to keep your book original. While it’s easier said than done to think out of the box, doing so is essential if you’d like to stand out.
Ask Agents If They Can Take a Look
It may be tempting to simply send your script to several of agents. According to Richard Walter, UCLA’s screenplay expert, this strategy will likely send your message to the trash. Instead, send an intro letter or email to these agents where you introduce yourself. Then, ask them if they’re willing to take a look at your script. If you get a reply like “go for it,” congratulations, your foot is in the door.
Network, Network, Network
According to Daniel Parsons, bestselling author of several series, networking is the key to finding a Hollywood agent who is interested in your work. Attend writer’s conferences, festivals, and a variety of social events. When you do, be prepared with your short elevator pitch. You never know who you may meet and you only get one chance to make a first impression.
Rank Highly on Amazon Books
Let’s be honest. If you’re popular on Amazon, your chances of getting noticed by Hollywood agents and movie producers are pretty high. While it will take a great deal of effort and determination, do your best to get your book ranked in the top 1% of Amazon Books. This worked for self-published author, Colleen Houck whose book Tiger’s Curse is currently being turned into a movie.
Connect with Agents on LinkedIn and Facebook
There are many authors out there who already have established relationships with Hollywood agents so it only makes sense to find them on Facebook or connect with them on LinkedIn. Harness the power of social media.
Keep your finger on the pulse of Hollywood by looking at a list of directors who’ve been nominated for awards and see which agents represent them and who repped the originating book. Keep up to date on changes in representation with IMDbPro Track. IMDb is THE place to be. Study it. You can find anybody in the film business with IMDb.”
Enter Your Book in Screenplay Competitions
Caren Lisssner’s book “Carrie Pilby” was turned into a film starring Nathan Lane by a Hollywood film director and three producers. She encourages authors to take advantage of screenplay competitions because you never know what will happen. I use FilmFreeway to submit my client’s screenplays to dozens of the thousands of film festivals worldwide. My clients have won 100+ awards worldwide. When we get a win Westwind Book Marketing sends out a press release.
Embrace the Roadblocks
One of my clients, Jonathan Sanger, penned a memoir called “The Making of the Elephant Man, A Producer’s Memoir” He tells the story of the screenplay he received from his children’s babysitter and how he eventually turned it into a classic movie. Sanger explains all of the hardships that he was faced with along the way and how he overcame them.
The Bottom Line: Your book or screenplay will not turn itself into a movie. You must place it in front of the right eyes. An agent can help you do it. Good luck!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Author Spotlight, Blog, Book Marketing, Book Promotion, Book Publicity, Interviews, Marketing a Book
Remember, an Interview is a Conversation, not a Monologue or a SPEECH!
By Scott Lorenz
Westwind Book Marketing
Before scheduling authors for media interviews one of the most important things I convey is that an interview is a conversation… NOT a Speech.
I was interviewed recently by Vanessa Denha Garmo on WJR in Detroit about my own book called Book Title Generator. We discussed the importance of a good title that is memorable. Because when you’re driving down the freeway and you catch an interview with an author you want to remember the title so you can buy it!
Off air, Vanessa confessed that she had a 14-minute interview with a guest on her show which airs on Ave Maria Radio. “He engaged in one my biggest pet peeves. He shared all his information in the first questions asked. He was informative but longwinded,” said Garmo.
She said that she managed to get in just two questions during the entire interview and ended having to cut him off. “I despise interrupting a guest in mid-sentence, but we ran out of time. This is not the first time this has happened. When I sense someone is answering more than the question, I let them know how much time there is left in the interview,” said Garmo.
One rule to follow is that if the answer to a question takes you two minutes to answer, you have spoken too long. Garmo conducts media training sessions with clients, and coaches them to answer the question and move on. Remember, give the interviewer an opportunity to ask more questions. It’s the host’s show, not yours.
As a book publicist, we supply the media with suggested questions to guide the interview and to assist them in case they’ve not had time to read the book. When being interviewed on the radio, TV or for a podcast, we make those questions concise, informative and to the point. With print reporters, you have more leeway but when you are on broadcast interview, you have a specific amount of time to talk, and the host will cut you off if you are verbose.
Also, keep in mind that an interview is an audition for a repeat visit, or another show produced by the host or producer. One of my favorite talk show hosts first brings my clients on for a podcast and if she likes them she’ll bring them back for a TV interview. They won’t want to bring you back on if you ramble or take up the entire interview segment answering one question. The interview is a conversation, not a monologue.
Garmo says the best way to avoid this issue is to prepare ahead of time. Anticipate the questions that could be asked… in case they don’t use your own questions.
Then practice answering the questions. You could even record yourself answering the questions and watch your time. Find out ahead how long the interview will be and prepare for the exact points you want to get across. Part of managing a message is managing the time you take answering a question.
Here are Vanessa Denha Garmo’s basic strategies when being interviewed on LIVE TV, Radio or a Podcast.
- Manage the time by knowing how much time you have for a LIVE interview.
- Prepare your points ahead of time.
- If you are truly an expert, you will know the subject well. Share what you know.
- Be specific and to the point.
- Share stories that are brief and relevant.
- Be genuine and authentic by being yourself.
- Always Speak the TRUTH!
I like to remind my clients that an interview is a conversation many people are listening to and requires ‘give and take’ during the process.
The Bottom Line: Remember, an interview is a conversation, not a monologue or a SPEECH! Get media training. Don’t wing it!
If you would like to get professional media training with Communications Strategist, Vanessa Denha Garmo please visit her website: https://epiphanyccc.com/
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
