by Scott Lorenz | Blog, Book Events, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Book Title Generator, BookTok, Marketing a Book, Writers Conferences
By Scott Lorenz
Westwind Book Marketing
The popularity of romance books has been steadily on the rise for several years now. Stemming from the trend, the latest phenomenon in the reading community is brick and mortar stores exclusively for romance novels. According to an article by Alexandra Alter in The New York Times, romance bookstores are scattered throughout the nation “and have become vibrant community hubs for romance fans.”
The Rise of Romance
“The current romance craze traces to the early days of the pandemic,” says Alter. Romance books began to trend as people were in search of exciting love stories in times of boredom and uneasiness. Alter continues, “Print sales more than doubled in the last few years, from 18 million copies in 2020 to 39 million in 2023.” A significant turning point in the world of romance novels pre-pandemic was the 2016 release of Colleen Hoover’s It Ends With Us. Hoover’s novel topped the charts, selling 6.9 million copies and remaining on The New York Times’ Best Sellers list for 131 weeks, according to Vox. The book gained tons of attention on social media, especially BookTok, because of its subject matter of abusive relationships. The iconic romance novel has now been made into a movie starring Blake Lively and Justin Baldoni.
Dream Me Home
Another notable novel intertwines romance and mystery: Dream Me Home written by psychotherapist Laurie Elizabeth Murphy. Murphy says her book “is about characters that are real, and face real dilemmas, they make irrational decisions even with the best intentions, and cannot always control the outcomes of the most well-planned lives.” The book was published in 2023 and Murphy won first place with Dream Me Home at the 2024 PenCraft Book Awards for Best Fiction in the Mystery category. Visit Murphy’s website to learn more about her award-winning novel.
Darzik
Physician Fionne Foxxe Farraday’s science fiction fantasy Darzik is a continuation of her Mates of the Alliance series. This compelling series tells the story of the love connection between a human and an extraterrestrial being. Farraday says, “In this story, Emily has been through something horrific which altered the course of her life. She is a survivor and doesn’t see herself as a victim. Most of this book is her journey to reclaim her life and how Darzik is there for her through it all as her staunchest cheerleader, the one who sees her bravery and supports her as she steps forward into a new life.” Find out more about Darzik here.
Get Involved in the Romance World
More and more people have jumped on the romance novel train. The industry has grown far from its old “smut” and guilty pleasure stereotypes. As the community has grown, there are now events for romance fans to come together in celebration of their shared interest. Here are a couple of upcoming events for romance fans: Romance Con taking place September 6-7, 2024, in Milwaukee, WI and Black Romance Book Fest taking place May 30-June 1, 2025, in Atlanta, GA.
Advice for Romance Writers
In every good romance novel, there are common aspects that are keys to its success. For example, to write a good romance story there needs to be tension. According to The Book Coach, readers become more engaged as the tension between characters strengthens, building up the story and creating an emotional connection with the reader. Similar to other genres, a good romance includes some kind of character development.
A blog post on QinPrinting says to “avoid creating a one-dimensional character and instead focus on making your heroine human, flawed, and capable of growth.” This allows readers to relate to the character, which heavily influences how much they will enjoy the story. You can also implement character development with the use of tropes; everybody loves a good enemy to lovers’ trope! A final piece of advice is to have a happy ending to your book.
As The Urban Writers stated, “Real life doesn’t always guarantee happy endings, especially when it comes to love… readers understand this and are drawn to romance bestsellers because they know that a happy ending is in the cards.” Readers expect a “happily ever after” to follow the whirlwind of drama they’ve just been taken through.
Romance Bookstores in the US
- The Ripped Bodice in Los Angeles, CA as well as Brooklyn, NY
- Love’s Sweet Arrow in Tinsley Park, IL
- The Last Chapter in Chicago, IL
- Meet Cute in San Diego, CA
- Blush in Wichita, KS
- Under the Cover in Kansas City, MO
- Tropes & Trifles in Minneapolis, MN
- Grump & Sunshine in Belfast, ME
- A Novel Romance in Louisville, KY
- Beach Read Books in Wilmington, NC
- Lovebound Library in Salt Lake City, UT
- …And more!
The Bottom Line: If you’re a romance reader or writer, dive deeper into the community. Visit these romance bookstores, join/start a romance book club, or write a romance novel of your own!
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Christian Writer's Conferences, Promoting a Book, Writers Conferences
By Scott Lorenz
WestWind Book Marketing
If you’re a Christian writer and want to take your career to the next level, then writers’ conferences are certainly worth exploring.
There are many Christian writers’ conferences that can give you the opportunity to meet and learn from other authors, pitch your book, and network with agents, editors, and book marketing experts.
Here’s a good overview of some of the Christian writers’ conferences in 2024 that you should consider attending:
1. Asheville Christian Writers Conference, February 23-25, 2024, Asheville, NC. The Asheville Christian Writers Conference is a small conference limited to 120 attendees. It will offer one-on-one mentoring and critiques with award-winning authors. https://ashevillechristianwritersconference.com/
2. Carolina Christian Writers Conference, March 8-9, 2024, Spartanburg, SC. The Carolina Christian Writers Conference will offer tips and tricks on topics like book proposals, social networking, and pitching to editors and publishers. https://www.fbs.org/christian-writers-conference/
3. Midsouth Christian Writers Conference, March 15-16, 2024, Central Church, Collierville, TN. This workshop will be full of workshops by editors and agents, a keynote speaker, and faculty appointments. https://midsouthchristianwriters.com/
4. Blue Ridge Mountain Christian Writers Conference, May 26-30, 2024, Black Mountain, NC. The Blue Ridge Mountain Christian Writers Conference will offer a keynote speaker, workshops, and plenty of networking opportunities for new and seasoned writers. https://www.blueridgeconference.com/
5. Write to Publish Conference, June11–14, 2024, Wheaton, IL. Write-to-Publish, which is owned and managed by the Christian Writers Institute will host a conference with a focus on networking. https://writetopublish.com/
6. St. Davids Christian Writers’ Conference, June 19-23, 2024, Allegheny College, Meadville, PA. Held at Allegheny College, the St. Davids Christian Writers’ Conference will feature boot camps, workshops, and more. https://stdavidswriters.com/
7. Realm Makers 2024, July 18-20, 2024, St. Louis, MO. Realm Makers is specifically designed for Chrisitan writers who write speculative fiction. https://www.realmmakers.com/annual-conference/
8. Taylor University Professional Writers Conference 2024, July 26-27, 2024, Upland, IN. Sponsored by Taylor University’s nationally recognized Professional Writing major, this conference stresses tools and tips for getting your writing into print. You’ll learn from professional writers and network with agents and editors who can take you to the next level in your writing. https://taylorprofessionalwritersconference.weebly.com/
9. Colorado Christian Writers Conference, May 15-18, 2024, YMCA of the Rockies, Estes Park, CO. Our in-person conference offers Teaching Sessions, Keynote Speakers, Round Table Discussions, and FREE appointments with agents and editors of your choice! Plus … you have access to all recorded sessions for the rest of the year! https://colorado.writehisanswer.com/
10. Florida Christian Writers Conference, October 16-20, 2024, Lake Yale Baptist Conference Center, Leesburg, FL. This conference will include workshops, VIP breakfasts with special speakers, and the chance to connect to agents, editors, and award-winning writers. https://word-weavers.com/floridaevents
11. Vision Christian Writers Conference, March 22-26, 2024, Mount Hermon Conference Center, Felton, CA. This is an annual gathering of collaborative, mutually encouraging writers focused on improving their skills, networking with professionals (agents, editors, publishers, etc.), and enjoying the fellowship of like-minded folks. https://vcwconf.com/
12. C.S. Lewis Writer’s Conference, co-hosted by Cultivating Oaks Press, May 2 – 4, 2024, Glen Eyrie Castle & Colorado Conference Center, Colorado Springs, CO. The C.S. Lewis Writer’s Conference is based on the work and life of C.S. Lewis, a British writer and theologian. Their first conference on writing revolves around the important theme of “Cultivating a Writer’s Life.”. https://www.cslewis.org/writers/
13. Blue Lake Christian Writers Retreat, March 20-23, 2024, Blue Lake Camp, Andalusia, AL. At Blue Lake Christian Writers Retreat, you’ll experience the benefits of a large writers’ conference, but on a more personal level. Whether you’re a beginning or experienced writer, interested in fiction or nonfiction, our faculty of seasoned professionals can teach you how to improve your writing skills, market your work, and get published. https://bluelakecwr.com/
14. Mt Zion Ridge Press Online Writing Conference 2024, May 16-18, 2024, Online. The Online Conference with an In Person Experience. It covers fiction, non-fiction, children’s books, marketing, and more. Keynote Speaker: Bob Hostetier. https://mzrpchristianwritingconference.com/
15. The Premier Christian Fiction Conference, September 5-8, 2024, Hyatt Regency, New Orleans, LA. If you’ve attended an ACFW conference before, you understand what the excitement’s about. Each year, hundreds of veteran authors and those just learning the craft of Christian fiction gather in a setting like this to hear skilled instructors, inspiring keynoters…to gain from the insights of industry professionals…to interact with other writers…and to present their ideas to agents and editors looking for stories like theirs, or to mentors who can help them move forward in their writing career. https://acfw.com/acfw-conference/
16. West Coast Christian Writers Conference, November 7-8, 2024, Roseville, CA. WCCW is a writers’ conference with a reputation for high-value teaching, expert speakers and mentors, hands-on help, a welcoming atmosphere, and innovation. Our faculty members are industry professionals – agents, editors, authors, and marketing and business experts – chosen to represent a variety of publishing methods, genres, interests, and ethnicities. https://www.westcoastchristianwriters.com/
The Bottom Line: If you’re writing or have written a book with a Christian theme or genre, Christian Writers’ Conferences are well worth the investment. They can help propel your writing career forward.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.
His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://westwindbookmarketing.com/ or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Events, Book Marketing, Marketing a Book, PR Stunts, Promoting a Book
By Scott Lorenz
Westwind Communications
As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.
I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.
So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”
Forget about it. It’s not going to happen.
Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.
If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.
Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.
I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link: https://nationalpublicitysummit.com/
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Jewish Book Festivals, Jewish Book Promotion, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Communications
Book festivals and fairs are held year-round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.
Consider visiting some of these Jewish book fairs and festivals
If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these Jewish book fairs and festivals.
October 2023 – May 2024, 43rd Berrin Family Jewish Book Festival of Alper JCC Miami (Miami, FL): Featuring 40+ renowned authors beginning in September each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. https://www.alperjcc.org/pages/bookfestival/
October 15, 2023 – March 28, 2024, Dallas Jewish Bookfest (Dallas, TX): The mission of BookFest is to celebrate the written word brought to us by Jewish authors and books with Jewish content. Each year we seek the very best authors and books to provide a window to the Jewish experience and give our community members the opportunity to engage with the person behind the book while discovering what inspires the author in his or her creative work. https://www.jccdallas.org/bookfest
November 7, 2023 – March 20, 2024, 24th Cleveland Jewish Book Festival (Beachwood, OH). The 24th annual festival celebrates Jewish authors, books and ideas. Featuring 17 books written by nationally and internationally acclaimed authors, participants will hear the stories behind a broad range of topics including Jewish life, historical fiction, Israeli literature, cooking, memoirs and more. For information please contact (216) 831-0700. https://mandeljcc.org/Book-Festival
December 3, 2023 – April 3, 2024, Greater Naples Jewish Book Festival (Naples, FL): The Greater Naples Jewish Book Festival brings a showcase of Jewish authors and books of Jewish content to our community. It will include a wide array of genres and author presentations. For further details, call (239) 263-4205, email [email protected] or https://www.jewishnaples.org/jewish-book-festival
Throughout 2024, United Jewish Federation of Tidewater & the Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival (Virginia Beach, VA): For over 40 years, the United Jewish Federation of Tidewater & Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival has celebrated Jewish authors, illustrators, and books, providing opportunities to engage with bestselling and up-and-coming writers. For further details, contact Jill Grossman at 757-965-6137 or [email protected]. https://federation.jewishva.org/arts-ideas/book-festival
January 30, 2024, St. Louis JCC’s 45th Annual Jewish Book Festival (St. Louis, MO): The St. Louis Jewish Book Festival is an annual celebration of authors, books, and ideas during early November, with additional author events year-round. The range of author topics is vast: business, cooking, economics, family, fiction, history, music, religion, sports, and more. https://jccstl.com/arts-ideas/st-louis-jewish-book-festival/
February 8, 2024, Marcus JCC Atlanta’s 33rd Edition of the Book Festival of the MJCCA (Dunwoody, GA): Mark your calendars for the annual Book Festival of the MJCCA—featuring more than 40 renowned authors in November each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. The Book Festival of the MJCCA is one of the most highly regarded cultural events in the Southeast. https://www.atlantajcc.org/our-programs/arts-authors/book-festival/upcoming-events/
February 10-15, 2024, Cherie Smith JCC Jewish Book Festival (Vancouver, BC): There will be author talks and Q&As. This event usually attracts over 5,000 people of all ages. For more details, call 604-257-5156 or email [email protected]. https://online.flippingbook.com/view/369276057/
March 2-10, 2024, London International Literacy Festival’s Jewish Book Week (London, UK): It will feature Jewish writers and themes and a number of interesting discussions. https://jewishliteraryfoundation.co.uk/jewish-book-week
March 7, 2024, 2024 CJE Jewish Book Festival (Charlotte, NC): The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. https://www.jewishcharlotte.org/ways-to-give/community-calendar1
March 17, 2024, 2024 CJE Jewish Book Festival (Charlotte, NC): The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. https://www.jewishcharlotte.org/ways-to-give/community-calendar1
March 26, 2024, 73rd National Jewish Book Award Celebration (New York, NY): The celebration will feature remarks from a selection of the 73rd winners in addition to special guests of Jewish Book Council. Each ticket supports Jewish Book Council’s efforts to enrich, educate, and strengthen the community through literature. https://www.jewishbookcouncil.org/events/73rd-national-jewish-book-award-celebration
August 21-25, 2024. Sydney Jewish Writers’ Festival (Sydney, NSW). The Shalom Sydney Jewish Writers Festival (SJWF) is an annual festival which also runs pop-up events throughout the year. Our events are open to people of all ages who share a love of reading and ideas and want to hear from some of the world’s best authors. The SJWF celebrates the richness and diversity of contemporary Jewish writing from around the world. It features authors who are Jewish or whose books are of Jewish interest and includes novelists, journalists, screenwriters, performers and writers of nonfiction. https://www.shalom.edu.au/shalom-programs/sydney-jewish-writers-festival/
Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers, promote your book, and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit https://westwindbookmarketing.com/
The Bottom Line: Reach out to the Jewish community and attend a book fair! You will be happy you did.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Events, Book Marketing, Book Promotion, Book Publicity
To sell your book or product, you have to do whatever it takes to create a buzz. As a book publicist, I need to stay current with my media connections so that I can pitch their topics when they tie into breaking news. One resource I’ve clued into is the National Publicity Summit.
I attended this event to meet the media once or twice a year for years and have gotten clients booked on Fox News, CNBC, NPR and in a number of national magazines as a result. Since the pandemic it is now a virtual event that is held by ZOOM. It’s still very effective and a good use of time and money.
1. Change your PR mindset. Become a news-junky and learn to tie in current events to your own topic. Get magazines like O, The Oprah Magazine or Woman’s Day, watch shows like Good Morning America. Study how they present their stories and guests and think about how you could fit into their format.
2. Develop one-sheeters to give to the media you meet. These are one-page documents, printed in color and represent your pitch, show ideas and contact information. The Summit staff assist you on creating this ahead of time. At the end of your pitch time, you hand the media person your business card and I recommend stapling this to your one-sheeter.
3. Develop more than one pitch or story idea. I have found that when I’m pitching the media, not every idea will fly. When I come to the Summit armed with a variety of show possibilities, this lets me easily get into a positive conversation with the media. If they don’t like my first idea, I try a backup.
4. Be yourself. Be authentic and have open, frank conversations with the media. The media are looking for real people who will represent their areas of expertise and who their audiences can relate to.
5. Look your best. The media attend the Summit time and again because not only do they get to not only hear pitches, but they also get an idea about how you might look on TV. I know that a lot of Summit attendees get advice from image consultants. Check out my article on my blog “How to Look and Sound Good on ZOOM.”
6. Take the pressure off the immediate “hit” and focus on building a relationship with the media. Think strategically and long-term. You probably have more than one book you’re going to promote in the future. Sure, you want to appear on their show or in their magazine but think about the media as people doing their jobs. How would you build a personal relationship with an important person in your life? Treat the media the same as you would a respected colleague. If you get the media to like you, they will follow your career and continue to work with you as long as you have a good story. As a direct result of the Summit, I can call ABC’s The View and pitch them anytime. That’s priceless.
7. Come to the Summit open to what may happen with your fellow attendees. I’ve gone to these events thinking that I’d just go for specific goals with the media. Because I had put myself ‘out there,’ I’d get into conversations with other attendees as we waited, I’ve gotten new clients, joint venture partners and other strategic alliances. The attendees at this event are the superstar authors of tomorrow.
The Bottom Line: You need the media to get the word out about your book. In the book marketing and book publicity business, I know that you have to connect with the media before they will “buy” what you are pitching. The virtual PR Summit fosters that connection to be made.
I’m such a fan of the National Publicity Summit that I am now an affiliate for it. If you are interested in attending, please check out this link.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
