One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore, you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that celebrate various concepts as well as traditional holidays that can be used to market your book; you just have to find them.
There are a couple of terrific websites that are perfect for authors by providing a searchable list of national days of ‘this or that’ for every day of the year. On Days of The Year site, I searched ‘book’ and found dozens of relevant days. For example, November 1st is National Author’s Day. Who knew? The site provides background about who started an event, when it started and just enough info for you to tie your book in to the holiday.
Another site is Holiday Insights. They have listings for each day of the month. There are plenty of examples I could enumerate but check it out and see for yourself. With so many possibilities, finding holidays that can be linked to your book will be no problem. Check them out at these links: https://www.daysoftheyear.com/ and https://www.holidayinsights.com/
How do you tie your book into a national month like Breast Cancer Awareness month? I once promoted Jackie Miles, author of Cold Rock River, during Bipolar Disorder Awareness Month because she was diagnosed with Bipolar Disorder. I also tied a promotion of a horse rescue group into the Kentucky Derby, Preakness and Belmont races because the country is focused and interested in horses during that time of year.
I also once got television and newspaper coverage for a dentist when we came up with a sugar-free Easter basket. We offered parents tips on how to give non-sugar-filled treats over the holiday and received tremendous exposure by doing so. This would be a perfect technique for a dentist with a book as well.
I also promoted a book about sports clichés tapping into the season of each sport and the author’s commentary and collection of clichés about that sport during its season.
For example, we pitched sports writers about football during the time they are covering it and baseball during the summer months. I know it may sound basic, but people don’t want to hear about hockey in the summer, so you have to tailor your pitch and timing accordingly.
In my experience, subjects such as military books and novels do very well before anniversaries of dates of military and historical events like Memorial Day, July 4th, D-Day, Pearl Harbor Day, 911 etc.
Books on the topic of overcoming breast cancer will see increased sales during October due to Breast Cancer Awareness Month. Simply think about the subject matter of your book or any cause that is close to you, personally, and promote your book alongside the specific occasion, cause, or holiday.
Other holidays and cause or theme months to consider include:
January
New Years
Martin Luther King Jr. Day
Chinese New Year
February
Black History Month
Groundhog Day
Valentine’s Day
President’s Day
Ash Wednesday
March
Women’s History Month
Read Across America Day
St. Patrick’s Day
First Day of Spring
April
Autism Awareness Month
Parkinson’s Disease Awareness Month
April Fools Day
Easter (Sunday)
Earth Day
May
National Pet Month
Social Media Month
May Day
Cinco de Mayo
Mother’s Day
Armed Forces Day
Memorial Day
June
LGBT Pride Month
D-Day Anniversary
Father’s Day
First Day of Summer
July
Independence Day/ 4th of July
August
Friendship Day
“Back to School”
September
Labor Day
Grandparent’s Day
Patriot Day (9/11)
International Day of Peace
First Day of Fall
October
National Breast Cancer Awareness Month
Columbus Day
Sweetest Day
National Boss Day
United Nations Day
Halloween
November
Veteran’s Day
Thanksgiving
December
Pearl Harbor Day
First Day of Winter
Christmas
New Year’s Eve
The Bottom Line: Find a way to tie your book to special events or holidays and you’ll increase your chances of getting media coverage.
Members of the press are looking for unique and interesting twists on every holiday. Create the angle that will entice them to interview YOU!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.
If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.
Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.
Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders. Some conferences offer an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.
Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:
Here are some upcoming writers’ conferences in 2019 for your consideration:
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
PR Stunts get a bad rap because they are either ill-conceived or poorly executed. But I like them and have been involved in many.
One recent PR stunt of note paid huge dividends this past holiday season. An airline company called WestJet captured the hearts of many YouTube viewers. WestJet has been dubbed social media’s Christmas miracle.
Their YouTube video titled “WestJet Christmas Miracle: real-time giving” was uploaded by the Canadian Airline’s PR department December 9 and went viral quickly thereafter with more than 35 million views to date!
I saw it on every national news channel, and everybody was talking about it. How’d they, do it? In the realm of public relations, it is important to show the emotional side of a product or service to connect with people, especially during the holidays. Often people see airlines as uncooperative, chaotic, and cold when dealing with delays, lost baggage or booking last minute flights for Christmas. WestJet shows that they care about their customers and they’re reliable (and insanely generous).
Greg Plata, Team Leader of the Sponsorship Team for the organization showed just what kind of company WestJet was in a blog post after the famous video swept the nation. “The coverage is exciting and achieving 35 million views is a great milestone, but not nearly as exciting as watching people around the world dig a little deeper,” said Plata.
“More than a few people were quite sympathetic to the guy who offered a simple but valid response to the question ‘what do you need?’ His reply would make his mother proud as he earnestly replied, “socks and underwear.” Now affectionately known as Socks and Underwear Guy, he’s swept the nation, he’s international – we’ve created something bigger than the Christmas Miracle; we’ve created Socks and Underwear Guy. I’m sure he’ll have syndicated his own show by the time this blog post is up! We just hope he remembers us years from now,” jokes Plata.
The WestJet team made sure to acknowledge the praise and attention they received from the emotional video. Instead of merely reaping the benefits of a successful PR campaign, they showed a softer side. They showed that it is more important to them to make people happy and to give others success than to simply succeed as an organization.
How can authors benefit by using this technique? Think about the bigger picture. Don’t just focus on selling books. Think about how you can connect with readers on a personal level. Let your audience know you’re both a person and a writer. By that, I mean let your audience glimpse into your personal life. Share things that are important or interesting to you. You can share details on your website, blog, and social media outlets. Utilize your mentions on Twitter and generate conversations with your followers on a personal level. Respond to comments on your blog or on review pages of your work. By sharing more details about yourself, you’ll provoke commonalities between your fans, ultimately appealing to more people.
If you are a romance writer, share with the audience your love of cooking. If you’re a mystery writer, illustrate your travels abroad and how a visit to a particular city was woven into your book. Connect with your following on whatever level you can. Your goal should be to reach as many new audience members as possible. To do so, dig deep into your being and ‘open up the kimono’ and show the audience who you really are, pen aside.
Author Carew Papritz, a working cowboy rode his horse in front of a Barnes and Noble in Tucson, Arizona and digitally signed his book The Legacy Letters on his iPad.
One very creative author I know personally pulled off a PR stunt that even I was impressed to read about. He rode his horse into “publishing history” by becoming the first author to conduct a book signing and an e-book signing on horseback. Author Carew Papritz, a working cowboy rode his horse in front of a Barnes and Noble in Tucson, Arizona and digitally signed his book The Legacy Letters on his iPad. It was all in front of a cheering crowd. He made some press and history at the same time.
Check out this video at:
The Bottom Line: PR Stunts Work!! Take a page out of Carew Papritz and Westjet’s book and appeal to your audience on an emotional level it’ll get them to connect with you on another level and it may get them talking about you too!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
