by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Book Title Generator, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Communications
“The library marketplace is made up of almost 120,000 locations and is divided into many segments. In addition to the more than 16,500 public libraries and their branches, there are medical libraries, hospital libraries, military libraries, niche libraries, and more,” explained Brian Jud, Executive Director of APSS, formerly SPAN and founder of Bookselling University.
So, what does this mean for you? A prime opportunity for you as an author to expand your reach, build your brand, and sell more books. Here are some handy tips on how to get your books into libraries.
1. Do Your Research – Think like a Librarian!
Check out the websites of various public libraries to find out what you need to do to get your book into circulation. You may also call or visit them and speak to the head librarians or the departments that relate to your specific book genre.
With WorldCat, you can search your community libraries as well as other local and national libraries to browse their collections. This can give you an idea of what types of books a certain library may want.
3. Be Friendly and Enthusiastic
Whether you consult the libraries in-person, via phone, or email, be polite. Also, show some excitement so that they see your passion for your work and remember you when it comes time to select new books.
4. Design a Sell Sheet
At its core, a sell sheet is a one-page advertisement of your book. Make sure it includes its title, cover, publisher, a brief description, ISBNs, available formats, and pricing. Don’t forget a blurb about why it may appeal to library patrons and mention if your book is already in a library too. Librarians like to see they are in good company.
“Sell what the content in your book does for the readers—what are the benefits to them,” said Jud. He explained that people don’t actually care about your book. Retailers display them to increase profits. Media hosts want a good show. Librarians want to support their patrons. As long as you appeal to the right motive, you’ll sell more books.
5. Organize an Author Reading or Book Signing
If you offer to organize an event like an author reading or book signing, everyone will win. You’ll boost your exposure while the library will get free programming. If you go this route, you’ll need to promote your event to ensure a good turnout.
6. Get Reviews
Great book reviews can speak volumes about your book and you as an author. Before you try to get your book into libraries, ensure you have them. Librarians want to see that others admire your book before they take the plunge and circulate it. A published review in a journal like Library Journal, Publisher’s Weekly, or Midwest Book Review can help establish credibility as well.
7. Get Involved in the Library Community
The reality is that many libraries like to fill their shelves with books that are popular, even on a local level. That’s why it’s wise to get out in your community and participate in local events and speaking engagements. Join local organizations, volunteer, and take any TV or radio opportunity that comes your way. Also, make sure you have a stellar social media presence.
8. Attend the ALA Annual Conference
The American Library Association hosts an annual library conference. If you’re serious about getting your book into libraries, it may be worthwhile to attend and mingle librarians. The 2021 conference will be held virtually this year on June 21-23. On Twitter follow @ALALibriary to keep up with daily posts and opportunities.
9. Check Out Writer’s Digest Advice
Writer’s Digest asked four Indie authors for their tips on how to get books into libraries. You don’t have to be an Indie author to take advantage of them. Be sure to check out this article before you get started.
10. Buy a Book
Self-Publisher’s Toolkit is a helpful book that serves as a two-in-one resource that shows you how to self-publish a book and then market it to Libraries. The author says, “Libraries are a $30+ billion segment often overlooked by self-publishers.” https://www.eseinc1.com/product-page
11. Use a Service
Don’t be afraid to use a service to help you get your book into libraries. Here are several to consider.
- Baker & Taylor: Baker & Taylor has been around for over 180 years and distributes books to public libraries and schools. Contact Baker & Taylor to find out how they can assist you.
- Ingram Content Group: An online self-publishing company, Ingram Content Group can allow you to print and distribute your book to libraries. Call or email them for more information.
- Buy a Library Database: Curated by a fellow author, Eric Simmons compiled a database of Libraries you can contact directly. Over 100 authors and publishing houses are using the Library Contacts Database to get their books into Libraries. Simmons’ tool, which has enabled him to get his titles into over 130 Libraries worldwide, is the best deal in publishing! Just BUY IT!
The Bottom Line: Once you get into one library, you’ll find it much easier to get into others. When your book is in several libraries, you’ll build trust among readers, increase exposure, and ultimately sell more copies.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Christian Book Marketing
By Scott Lorenz
Westwind Book Marketing
If you’re an author, you owe it to yourself to check out this list of book festivals and fairs that authors could attend for 2022. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.
Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel slot or speaking gig you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.
Upcoming Book Fairs and Festivals
For more upcoming book events check out C-SPAN2 at: https://www.BookTV.org and click on the Book Fairs tab. For more information about book events and book marketing visit https://www.Book-Marketing-Expert.com.
1. Savannah Book Festival, February 7-20, 2022, Savannah, GA. The Savannah Book Festival has been around since 2008. It offers live streaming sessions with leading authors. https://www.savannahbookfestival.org/
2. AWP Conference and Bookfair, March 23-26, 2022, Philadelphia, PA. At the AWP Conference and Bookfair, you’ll find hundreds of authors, publishers, and exhibitors. There will be panel discussions and a keynote speaker. https://www.awpwriter.org/AWP/AWP/Conference-Bookfair/Overview.aspx
3. Saints and Sinners Literary Festival, March 25-27, 2022, New Orleans, LA. Created in 2003, the Saints and Sinners Literary Festival helps educate the community on HIV/AIDS. It brings together writers, thinkers, and spokespeople. https://www.sasfest.org/#about
4. The RBMS Booksellers’ Showcase, June 21-24, 2022, New Haven, CT. The RBMS Booksellers’ Showcase offers a variety of exhibitors and products like original art and illustration and manuscripts. https://rbms2022.us2.pathable.com/
5. American Library Association Annual Conference, June 23-28, 2022, Washington D.C. Over 25,000 experts in the industry will help you take your career to new heights. https://2022.alaannual.org/
6. SleuthFest, July 7-10, 2022, Boca Raton, FL. SleuthFest is an annual conference for mystery, suspense, and thriller writers. There’s a Guest of Honor Gala, Fla-Mingle cocktail party and Razzle Dazzle drawing. https://sleuthfest.com/
7. Writers at Woody Point, August 16-21, 2022, Woody Point, Newfoundland. Travel to Canada and immerse yourself in the talent that lies across the border. https://www.writersatwoodypoint.com/
8. The Bookmarks Festival of Books & Authors, September 22 – 25, 2022, Virtual and Winston-Salem, North Carolina. Bookmarks connects people and books through its annual festival, which has been around for over 17 years. https://bookmarksnc.org/festival
9. The Brooklyn Book Festival, September 26-October 2 & October 4, Brooklyn, NY. This festival’s mission is to “celebrate published literature and nurture a literary cultural community.” https://brooklynbookfestival.org/
10. The Seattle Antiquarian Book Fair, October 8-9, 2022, Seattle, WA. The Seattle Antiquarian Book Fair features exhibitors from the U.S., Canada, and Europe. https://www.seattlebookfair.com/
11. The Texas Book Festival, November 5-6, 2022, Virtual or Austin, TX. Founded in 1955, this festival includes over 250 authors as well as over 100 exhibitors. https://texasbookfestival.org/
12. Harlem Book Festival, 2022 Dates TBD, Harlem. The Harlem Book Festival is visited by over 30,000 readers and viewed by millions on C-Span https://www.harlembookfair.com.
13. Printers Row Lit Fest, 2022 Dates TBD, Chicago. This is a large book fair with more than 150,000 book lover attendees. https://printersrowlitfest.org
14. The South Dakota Festival of Books, 2022 Dates TBD, in Brookings and Sioux Falls, South Dakota. It connects more than 4,000 attendees and more than 50 noteworthy authors, scholars, and publishers. http://sdhumanities.org/festival-of-books/
15. International Christian Retail Show (ICRS) 2022 Dates TBD, Atlanta, GA. Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace, considers this the best book show for Christian authors.
16. The Baltimore Book Festival, 2022 Dates TBD, Baltimore, MD. The Baltimore Book Festival offers storytellers, poetry readings, panel discussions, cooking demos, live music, and more. https://brilliantbaltimore.com/baltimore-book-festival/
17. Decatur Book Festival, 2022 Dates TBD, Decatur, GA. This is the largest independent book festival in the country. Over the years, over 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. https://decaturbookfestival.com/
18. The Southern Festival of Books, 2022 Dates TBD, Nashville, Tennessee. This festival connects readers and writers from Tennessee and beyond. https://www.visitmusiccity.com/things-to-do-in-nashville/events/southern-festival-books
The Bottom Line: Take a break from your pen and attend one of these top book fairs and festivals. You won’t regret it!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Publishing, Book Title Generator, How to title a book, Marketing a Book, Promoting a Book, Writing a Book
“To Write Is Human, To Edit Is Divine.” – Stephen King
By Scott Lorenz
Westwind Communications
You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.
Is it still necessary to hire a professional editor or proofreader?
What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?
Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.
At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.
Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.
“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.
Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”
Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.
As a third-party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.
The Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Book Title Generator
By Scott Lorenz
Westwind Book Marketing
Book Title Generator is the one book every author should read before publishing their book.
There’s an old saying that fisherman use—“You have to hook ‘em before you can cook ‘em.” The same holds true for book titles! Picture yourself walking through a bookstore where book spines resemble wallpaper or scrolling through endless titles on Amazon or other bookselling websites. All too often those few words in a book title are the difference between further interest, and a sale, or getting left out in the cold.
That’s why I wrote a book laying out a proven strategy for crafting a buyer grabbing title. Book Title Generator makes sure the painstaking work writing a book will get that all-important final touch, a winning title worthy of publication. I created a multi-prong strategy by urging the use of high-tech tools, researching bestsellers by genre and choosing the vital “title keywords” which get a book ranked on search engines and Amazon.
Having seen and experienced the pitfalls of book marketing, I wanted Book Title Generator to usher one through the reality maze of numbers, alliterations, idioms, keywords and everything else I know must be considered in your quest for the perfect book title. I chronicled how a number of famous books began with poor titles and how, with a new title, they rose to prominence.
As a student and lover of book titles with three decades of book marketing experience, I wanted to impress on the reader the vital aspects of shepherding your book towards bestseller status. I designed Book Title Generator for authors and publishers as a surefire method to uncover that coveted, memorable, and winning book title!
Book Title Generator
http://www.BookTitleGenerator.net Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer
“Book Title Generator is an indispensable, first-rate adjunct to the art of writing—and selling—your book.” —Dr. Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5 Stars
“I get HUNDREDS of books a year from hopeful authors. The title has to catch my attention or I pass. If I were an author I’d read Book Title Generator.” —Chris Cordani, Executive Producer, Money Matters on WABC-AM, New York, 5 Stars
“Authors owe it to themselves to ‘turn-every-stone’ to make sure they have the best possible book title. It’s critical to the success of any book… unless you are already famous… then it doesn’t matter.” —Mike Ball, Erma Bombeck Award-Winning Author, 5 Stars
The Bottom Line: Do not name your book before studying Book Title Generator.” Take advantage of my hard-won knowledge by knowing all the rules in what a high-tech game is now. Get one over on the competition by starting out ahead.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Book Marketing, Book Promotion, List of Speaking Opportunities, Speaker Services, Speaking Gigs
Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.
By Scott Lorenz
Westwind Communications
During the pandemic speaking gigs were canceled by the thousands. Now they are back. There’s also a hybrid opportunity with speakers getting booked in Virtual Conferences as well as in-person. Being a book publicist, I am often asked to help authors get speaking gigs. But, it’s a specialty in itself and outside our wheelhouse. Authors can make a lot of money speaking, sometimes more than selling books. Generally, it’s the book that creates the demand which demonstrates the expertise that people want to hear. Some of my clients earn anywhere from $2,500 to $10,000 per speech routinely. It’s getting on the circuit that’s difficult.
I’ve compiled a list of people and companies in this business that authors can engage with, who represent potential speakers. For many of these entities, their client is the company or organization looking for a speaker and not you. They want a good fit and someone who’ll deliver a terrific speech. As hockey great Wayne Gretzky said, “You can’t score unless you shoot!”
Here’s the list:
All American Speakers – https://www.allamericanspeakers.com/category/Literary/Authors
All American Speakers assists meeting professionals, event producers, corporate groups, universities, nonprofits and associations in booking speakers and entertainment. The database “houses booking information on everyone on the speaker circuit, regardless of their agency/bureau affiliation.”
Endless Speaker Leads – https://www.endlessspeakerleads.com/learn-more
Jess Todtfeld author of Media Secrets: A Media Training Crash Course, has curated some of the biggest resources for speakers in one place. Using online videos, Todtfeld explains how to find conferences and the contacts who are the decision-makers. Todtfeld suggests authors and experts add speaking as a profit center to help drive more book sales and drive more business. Says Todtfeld, “If you can get more leads, you can make more connections and get more offers to have you as a speaker.” Watch an interview Jess conducted with Christa Haberstock of the SeeAgency about getting a speaker’s agent. https://www.youtube.com/watch?v=BO_V5vUpI4Y
American Program Bureau – https://www.apbspeakers.com/topics/
American Program Bureau books renowned literature speakers, including best-selling authors, historians and poets. The website has easy-to-browse categories and sub-topics to easily find speakers for any conference. I used this firm back when I was in college at UNLV to book speakers for the University. A great company with an incredible roster and reach.
Charli Jane Speaker Club – https://charlijane.com/charli-jane-speakers-club/
Charli Jane actively seeks speaking opportunities and lists them on their members-only website. Charli Jane’s service is different from a speaker bureaus in that YOU reach out to the people looking for a speaker. They charge a nominal monthly fee but they also do the heavy lifting by compiling a list of 200+ speaking opportunities a month. Then you reach out to the best prospects. If it’s a good fit you get booked.
Christian Speakers Services – https://www.christianspeakersservices.com/
The organization serves event planners and ministry leaders. Everyone on the speaker’s roster has been vetted. You must complete an application to be represented by the organization.
ExpertClick – https://www.expertclick.com/
Many speakers and authors turn to Expert Click to send news releases and to expand their online platform. Their proprietary news release distribution service pushes out ten ways including via Google News. Authors can get found based on 30+ key words that meeting planners are searching for. They pull the author’s blog on an RSS feed and syndicate them into the press rooms, thereby getting more exposure, distribution of content and ‘Google Juice. According to CEO Mitch Davis, “We have 150+ speakers and authors who use us including Patricia Fripp, Alan Weiss and Jeffrey Gitomer. We were featured in Tim Ferris’s book Four Hour Work Week, and PRWeek called us ‘a dating service of PR,’ The New York Times called us ‘dial-an-expert.’ I use it and recommend it. When you join at this discount link you can save $100: https://www.ExpertClick.com/Discount/Scott_Lorenz
Espeakers – https://www.espeakers.com/
The eSpeakers Marketplace brings the world’s greatest speakers together in one place and makes it easy for buyers to filter by topic, price range, and availability. Their platform takes the hassle out of booking and scheduling for both meeting planners and speakers. They offer a cloud-based, multiuser calendar suite; (they’re sort of like the Airbnb for speakers). They also connect speakers to over 50+ speaker directories saving hours of tedious administrative duties. It’s no wonder they are the preferred choice for many top speakers.
GigSalad – https://www.gigsalad.com/
A service that books entertainment and speakers for parties, productions and events of all kinds. This platform books10,000+ performers and presenters across the U.S. and Canada. The website’s search tool allows potential clients to view authors, categorized by genre and location.
HarperCollins Speakers Bureau – https://www.harpercollins.com/pages/speakers-bureau-mental-health-awareness
The HarperCollins Speakers Bureau is only accessible to authors published by HarperCollins, Thomas Nelson and Zondervan. It works with corporations, universities, schools, associations, libraries, clubs, hospitals, foundations, and other professional groups and societies in the U.S. and around the world.
Harry Walker Agency – https://www.harrywalker.com/
The Harry Walker Agency works with thousands of meeting planners in need of speakers. The agency belongs to the International Association of Speakers Bureaus (IASB) and has largest breadth and highest caliber of speakers in the world.
International Association of Speakers Bureaus (IASB) – https://www.iasbweb.org/
IASB is the only trade association that exclusively represents speakers bureaus and agencies. Meeting professionals that request assistance in locating a speaker are referred to the Bureau Directory on the IASB website. IASB encourages meeting professionals to seek out member bureaus when searching for speakers.
Lyceum Agency – https://www.lyceumagency.com/
The Lyceum Agency represents authors and academics for speeches, lectures and readings on a variety on subjects. Access to an impressive list of speakers is available on the website.
Nancy Vogl Speakers Bureau – https://www.nancyvoglspeakers.com/
A “boutique bureau” that books professional speakers in leadership, diversity and sales, futurists, health and wellness professionals and those sending a message of hope and inspiration. It’s located in Traverse City, Michigan.
National Speakers Association (NSA) – https://nsaspeaker.org/
NSA has a network of 3,400+ speakers and has the tools, techniques and professional connections to help you share your message effectively. Whether you speak at their annual conference, chapter meetings or other events, NSA is eager to help you grow your business.
National Speakers Bureau – https://premierespeakers.com/
National Speakers Bureau has achieved over 40 years of success! Clients are primarily corporations and business associations. Speakers are searchable on their website according to topic and fee. **Only a small fraction of received speaker inquiries result in a correct fit.
Professional Convention Management Association (PCMA) – https://www.pcma.org/
Professional Convention Management Association calls itself “the definitive authority in education, business networking and community engagement for leaders in the global meetings, convention and business events industry.” PCMA has more than 6,500 members and 50,000 customers.
redBrick Agency – https://redbrickagency.com/applause/
The redBrick Agency works with corporations, conventions, arts and lecture venues, libraries, performing arts centers, schools, colleges and universities. The agency represents authors and all kinds of speakers.
Speakers’ Spotlight – https://www.speakers.ca/
Speakers’ Spotlight has arranged more than 20,000 speaking engagements in over 30 countries. The agency finds speakers for leading corporations, associations, government agencies, colleges and universities, school boards, health care organizations and charities.
Steven Barclay Agency – https://www.barclayagency.com/
The Steven Barclay Agency serves colleges, universities, schools, performing arts centers, corporations, associations, and for private events.
TED – https://www.ted.com/
Collectively, TED speakers have won every major prize awarded for excellence, including the Nobel, Pritzker, Pulitzer, Oscar, Grammy, Emmy, Tony and MacArthur “genius” grant. TED also seeks out emerging artists, scientists and thinkers, introducing them to the TED community.
To speak at TED – https://www.ted.com/about/conferences/speaking-at-ted
TEDx – https://www.ted.com/about/programs-initiatives/tedx-program
A TEDx event is a local gathering where live TED-like talks and videos previously recorded at TED conferences are shared with the community. TEDx events are fully planned and coordinated independently, on a community-by-community basis.
The Tuesday Agency – https://tuesdayagency.com/about/
The Tuesday Agency is a full-service lecture agency representing elite authors, journalists, historians, artists and scholars. Based in Iowa City, “The Tuesday Agency is dedicated to the literary arts and to thoughtful dialogue.”
Thumbtack – https://www.thumbtack.com/
This platform’s motto is “From house painting to personal training, we bring you the right pros for every project on your list.” Although presentations are more obscure than other professional services offered, this platform does book motivational speakers. Special attention: Lifestyle coaches and authors sending a positive message.
“If authors want to get speaking gigs they need to figure out where the leads are and have an easy system for following up on them,” says Jess Todtfeld, creator of EndlessSpeakerLeads.com, a guide to finding and connecting with events and those who book them.
SPEAKERHUB – https://wwv.speakerhub.com/
Believes in the power of live presentations and personal connections, which is why they created SpeakerHub. They are not a speaker agency but the fastest-growing community of professional, independent, or amateur public speakers and trainers who’d like to be found by companies, event organizers and schools. They welcome anyone with expertise in any field who is open to speaking at conferences, events or schools as a paid or pro bono presenter.
Use this service ONLY if you are LOOKING for a speaker for your conference: ProfNet Speaker Service by CISION https://profnet.prnewswire.com/ProfNetHome/Speaker-service-experts.aspx
Just fill out the form at this link with all the pertinent event information and they’ll distribute your profile via their extensive network of professional communicators and experts. Conference organizers can submit a request for speakers, moderators and panelists for upcoming conferences, webinars, meetings and other such events. There is no cost to submit a request.
The Bottom Line: Want to become a sought-after speaker? Then get cracking on this list and tell the world what you talk about and line up some speaking gigs. DO IT TODAY.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
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