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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How ‘Fifty Shades of Grey’ Author Hit It Big… And ‘Mommy Porn’ Entered Daily Vernacular

How ‘Fifty Shades of Grey’ Author Hit It Big... And ‘Mommy Porn’ Entered Daily Vernacular

By Scott Lorenz
Westwind Communications

British author E.L. James’s erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed is the hottest topic in publishing right now. The trilogy has been featured on mommy blogs, The Ellen DeGeneres Show, Saturday Night Live, book clubs, and Amazon.com.

The book’s main characters are Seattle billionaire 27-year-old control freak Christian Grey and innocent 21-year-old Anastasia Steele. Grey, a self-made entrepreneur, not only controls his wildly successful businesses, but takes the reins in the bedroom as well.

With a tortured childhood fueling his dominant personality, the trilogy unravels the tumultuous relationship between Grey and Ana. So, what is it that makes this series so special that it’s flying off shelves with more than 20 million copies sold in the United States alone?

James has been wildly successful and has gained massive publicity for her work through word of mouth and media outlets alike. Fifty Shades of Grey was first published in 2011 by a small Australian publisher. It generated buzz by word of mouth after it was available as an eBook. Once the book topped the American best-seller lists in early 2012, Vintage Books bought the rights to publish both the eBook and paperback for seven figures.

Fifty Shades of Grey gained massive popularity on the web via “mommy blogs.” The Suburban Jungle raved about the book in her blog and explains, “…so many of us can’t put the series down. We have an inherent connection to the characters and may not even know it.” BabyCenter Blog’s Lindsay Weiss wrote a cheeky post titled “I have a ‘Fifty Shades of Grey’ Hangover” in which she explains her dedication to the series. “Are they tremendously meaningful literature? No, they are not. Are they even exceptionally well-written? Nope. But have they kept me up until 2am for two nights straight? Yes, they have. I can’t put them down. I can’t sleep. I’d rather read than eat. And I’m cursing the time it’s taking me to write this post because it’s taking me away from the twisted plot of the book.” Weiss’ blog post received 57 responses of women raving about the books.

In an article in The Guardian, Vanessa Thrope wrote, “Mainstream publishing houses are colonizing fresh territory in the next stage of an eBook revolution that is changing not only how we read, but what we read, forever. Following the success of Fifty Shades of Grey, which started out as an eBook series posted on a fan site by author EL James and has become the world’s fastest-selling book, publishers are starting to move in on the profits generated by the thriving online platforms that serve unpublished writers. In July of 2012 Pearson, the owner of Penguin Books, bought one of the largest grassroots publishers, Author Solutions, based in Indiana, in the US, for £74m. (135 million US Dollars) The idea is that Pearson will no longer have to rely on spotting eBook hits early; instead, they will own a new author’s work from the first moment it appears on screen. This acquisition comes in the wake of Pearson’s launch last year of Book Country, a website on which fiction authors could publish their work.”

From Mommy Blogs to daytime television, Fifty Shades of Grey took the media by storm. Ellen DeGeneres featured the book on her show and Saturday Night Live did a parody of the book’s effect on women.

It’s no secret that sex sells. However, James is not selling sex. In fact, she’s selling romance, which is the best-selling category in publishing. The romantic plotlines appeal much more to women, the book’s primary fan base, than sex alone.

While various readers’ sexual fantasies and tastes may differ, most can agree that receiving lavish gifts would be wonderful. Grey showers Ana with foreign cars, the latest technology, an expansive closet filled with designer duds with price tags to match. James speaks to readers’ inner desires to experience a life in the lap of luxury.

In a USA Today article, author Deirdre Donohue explains that James gives women what they want: Christian Grey. “The 27-year-old self-made entrepreneur dropped out of Harvard (hello, Mark Zuckerberg). He is a smoking-hot Adonis (hello, Channing Tatum). He has his own security force to keep his family safe (hello, Michael Corleone). He’s also an innovative philanthropist (hello, Bill Gates).”

Presently, James’s first novel in the trilogy, commonly referred to as “mommy porn,” has received over 6,187 5-star reviews. However, just over 4,624 readers have given the book 1 star. I have authors contact me practically in tears that someone ‘trashed’ their book with a 1-star review. Now I just mention “Fifty Shades of Grey” collection of a few thousand one-star stabs!

James is praised for her honesty and bluntness regarding socially taboo sexual desires. However, other readers feel her writing style is repetitive and lacks a certain polish.

Women have blogged about how Fifty Shades of Grey has helped them in their marriage. The books aren’t a dirty little secret hidden in bed-side tables. Instead, women are opening up and explaining how the books’ themes of love, desire, and passion have helped their sex lives and relationships.

Universal Films/Focus Features has purchased the film rights. There has been loose talk of James writing a fourth book as well. Visit E.L. James’ official website for updates on all things Grey.

The Bottom Line: Women love Fifty Shades of Grey and E.L. James for her romantic, erotic, and boisterous characters and themes. Perhaps you can take a page out of her book!

How ‘Fifty Shades of Grey’ #Author Hit It Big... And ‘Mommy Porn’ Entered Daily Vernacular Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Rename Your Book For a Second Life

Authors: Rename Your Book For a Second Life

By Scott Lorenz
Westwind Communications

Throughout the ages books have been renamed, given a new copyright date as a result, and found new life and success.

There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Another important reason is to get a new copyright date because many book critics will not review an old book and reviewers often define an “old” book as one with a copyright of more than a year old.

Margaret Mitchell first gave the title “Pansy,” the original name for Scarlett O’Hara, to her epic novel. That title was dropped as soon as MacMillan convinced Mitchell to rename her main character. She then considered the titles of “Tote the Weary Load” and “Tomorrow is Another Day,” the latter being taken from the last line in her novel. When MacMillan objected to these two titles, Mitchell reconsidered and suggested “Gone With The Wind.”

Sometimes just a minor tweak in the title will pay off big, such as “Harry Potter and The Philosopher’s Stone” being renamed “Harry Potter and the Sorcerer’s Stone.” “Philosopher’s Stone” was the first novel in the Harry Potter series by J.K. Rowling when it was first published in London in 1997. The next year it was republished in America with the “Sorcerer’s Stone” change made in the title and it reached the New York Time’s best-selling fiction list in August 1999.

Other examples of books that were re-titled include:

  • “The Last Man in Europe” to “1984”
  • “The Dead Un-Dead” to “Dracula”
  • “Catch 18” and “Catch 11” to “Catch 22”
  • “Atticus” to “To Kill a Mockingbird”
  • “First Impressions” to “Pride and Prejudice”
  • “Fiesta” to “The Sun Also Rises”
  • “Strike” to “Atlas Shrugged”
  • “Mistress Mary” to “The Secret Garden”

I think you get the point. Tanya Hall of Greenleaf Book Group (www.greenleafbookgroup.com) tells of the renaming of a book that made a big difference for Greenleaf: “Gregg Crawford approached us seeking distribution services for his book, ‘Execute or Be Executed’, originally published in 2006,” says Tanya. “We saw potential in the book, but it definitely needed to be repackaged and re-titled to stand out in the crowded business genre. Gregg agreed to our suggestions, and the end result was ‘The Last Link: Closing the Gap That is Sabotaging Your Business’ which was published in March 2007 by Greenleaf Book Group Press and became our first New York Times bestseller.”

Many of the authors with whom I work do not subtitle their book which is a big mistake. A subtitle allows for a book title to contain more searchable terms which, in this day of search engine optimization, is a major consideration. Remember that people use Google, Bing and Yahoo! to search for information they need immediately – help that fills their needs, wants and desires. You want to be their Answer.

Authors should always be open to suggestions made by editors and publishers. You may love your title but the publishing company that makes millions of dollars each year selling books knows a lot more about titles that sell than you do.

So be ready to rename your book if that new title will attract more readers and sell more books. If in doubt, ask Margaret Mitchell, or J.K. Rowling, or Ernest Hemingway, or George Orwell or… Want to rename your book? Bounce an idea off me at: [email protected].

There are several reasons to rename a book such as adding a subtitle to be friendlier to search engines. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


15 Tips for Great Book Cover Design

Tips for Great Book Cover Design

By Scott Lorenz
Westwind Book Marketing

After their book is written and editors sign off on the final rewrite, authors often turn their attention to what will become one of their most agonizing tasks in the entire process – deciding on a book cover design.

One reason the task becomes so daunting and painful is that authors too often wait until the end of the process, instead of nearer the beginning, to think through book cover design.

As a book publicist and book marketer I cannot caution authors enough – do not underestimate the importance of a book cover’s design. Not only do potential book buyers judge a book by its cover but so do members of the media.

I have personally seen a major book reviewer for a large magazine hold a client’s book, run her fingers over the cover and say, “I’ve not heard of this author or publisher, but this book looks very nicely done, tell me more about.” Conversely, I’ve heard a reviewer quickly respond, “We don’t review self-published books,” because the cover screamed cheap!

While we often hear “You can’t judge a book by its cover,” everybody – book buyers, reviewers, media and consumers alike – most certainly do judge a book by its cover.

Here are some important items to consider when making decisions on book cover design:

1. Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.

2. Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle.

3. Visit bookstores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?

4. Will it play on Amazon? Go to Amazon.com, BN.com and search on competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.

5. Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.

6. How does your book look in black and white? Not every publication will be printing it in color.

7. Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.

8. The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.

9. Blurbs. Keep them relevant and short. The best highway billboards are 5-11 words because motorists are driving by at 70 m.p.h. Guess what? Consumers are driving by your book sitting on a table at the same relevant speed. The human mind cannot comprehend too many words at a glance. So, give them short, sweet blurbs. If you are in love with your blurbs, then print them all in full on the last inside pages of the book.

10. Consider including a mention on the cover of a forward written by a famous person. “Forward by Barack Obama” or “Forward by Oprah Winfrey” or “Forward by Best Selling Author John Grisham.”

11. Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.

12. Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.

13. Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain.

14. When choosing a book design ask yourself how the cover will look on your website home page. Consistency and redundancy are important, so you’ll want to use the same design elements on your website that you do on your book cover. For this reason, I suggest using the same designer for your book cover and for your website if possible.

15. Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.

The Bottom line: Get involved early in the entire book publishing design process and get at least three creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.

And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader, and, in all genres, there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical. Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”

When you work with your graphic designer on the book covers and spine, your chances of success are greatly increased. If your designer does not welcome your participation, hire another designer.

While we often hear “You can’t judge a book by its #cover,” everybody – #book buyers, reviewers, media and consumers alike – most certainly do judge a book by its cover. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Book Marketing and Book Promotion Using Book Signings

Book Marketing and Book Promotion Using Book Signings

By Scott Lorenz
WestWind Book Marketing

As a book publicist I have a strong opinion about book tours. Authors tend to think they are a great idea because they see Bill and Hillary Clinton, Rachael Ray, Howard Stern and other big names out on the circuit and think that’s the way to promote a book.

Frankly it’s just ONE way to promote a book and is an element in the overall marketing of a book. The reality is that unless you are well known it’ll be you, the flower vase along with your book at the little table waiting for people to approach you. Now don’t get me wrong, book signings can be very useful and even if you don’t sell books, it gives the media a reason to write about your book right now in order to promote the event. Without that reason to do the story right now, they have plenty of other books to write about since most reviewers are deluged with dozens to hundreds of books every week. And that’s where I believe book signings and book tours are most useful.

In fact, bookstores that have turned down a client will happily book them knowing a mention of their store will be in an upcoming article. Westwind Communications has obtained media coverage and then pitched a bookstore with a guaranteed mention if they book the author. This technique usually works. How can they refuse? The PR for the book signing, which can be difficult and time consuming for them is already done.

Book stores want enough lead time to put an announcement in their newsletter, get a press release out to their contacts, create flyers and in-store promotion. They hate last minute plans, and who can blame them? So, it’s important to work a few months in advance if possible. But should you get a media interview, and you know it’s going to hit on a certain date then it makes sense to pitch a book signing to the area bookstores and then get back to the media outlet to add that appearance in at the end of the story.

Book stores also like to have the book available in “their system” before booking an author signing. This means that the book has to be available on their computer when they look it up so it can be ordered through regular channels, IE their own system, Baker and Taylor etc.

There are exceptions to everything and sometimes an author can bring books into the store and sell them giving the store the profit from each book as it would expect. But that tends to throw a monkey wrench into the mix and the big national chains tend to shy away from this for one reason or another. Sometimes I believe it’s the extra paperwork it creates. In the case of a short notice booking, you may have better luck going to smaller independent bookstores where the owner is on site. It’s there where they may seize the opportunity. They tend to be more open at a chance to book an author for an in-store appearance.

The bottom line: There’s no way to know how you’ll be received in a bookstore, whether you’ll sell many books or even one book. But unless you try it you’ll be wondering. So, my recommendation is to try it. See what happens. Frankly, often what happens is something good that goes way beyond simply selling a book. You might meet a local librarian who’ll invite you to speak to a library group, or a member of a book club who’ll do the same. You may find a member of the media who’s looking for a new angle on a story, or just trying to get some feature story ideas. After you’ve done a few book signings you can see if it’s worth your time and effort. You may just be surprised.

There’s no way to know how you’ll be received in a #bookstore, whether you’ll sell many #books or even one book. But unless you try it you’ll be wondering. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Marketing Your Book is as Important as Writing Your Book

Marketing Your Book is as Important as Writing Your Book

Marketing your book is too important a task to leave to the good intentions of a publisher.

Marketing your book is too important a task to leave to the good intentions of a publisher. Harsh words? Maybe, but after spending so much time writing your book, don’t assume the publisher will put the same effort into the marketing of your book. I hear this issue every day from authors who contact me to promote their books. Believe me, writing your book was only the first step, making your book known so it can be sold is the survival step.

What you must always remember is that it does absolutely no good to promote your book if it is not readily available to buyers either at bookstores, or online.

After writing your book, do not hurry your book into the market. With 195,000+ new books every year, the world is not waiting for your book to hit the stores. So take all the time you need to market it correctly.

The key to marketing is to really know your book. What is the overwhelming message your book conveys? Whether you self-promote or hire a professional, you must know your message so you can know your market.

“Eighty percent of all books are sold by word of mouth, but it’s publicity that primes the marketing pump. Remember that you cannot do everything, so hire the right persons to do the things you can’t do. If you’re not comfortable doing your own publicity, then hire someone who does it for a living,” says John Kremer, a book marketing expert.

This is the advice I would give to those brave authors willing to self-promote. But, very frankly, I do not recommend self-promotion, for the same reason you don’t cut your own hair. You can do it, but it’s not going to be that good. Book marketing and promotion requires special skills and most authors simply do not know how to market a book nor do they have the time or, more importantly, the patience.

At a recent media conference, I attended in New York City, the producers of the Today Show and Good Morning America said they each receive about 75 books every day! With those incredible numbers, unless an author has a PR person trying to get their book on top of the heap for them it’s unlikely their book will ever get on the radar screen.

Getting media coverage is all about creating interesting ‘angles.” I try to find out everything I can about the author using a questionnaire that even asks about fraternities or sorority membership, roommates in college, and other tidbits about them personally and about the book itself. We then use this information to craft a pitch that entices the media to want to interview the author. To me it’s like going fishing, you use whatever bait you can and keep changing it until you find the one that really works. And, like fishing, the bait that works today may not work tomorrow and that’s where most people will give up. With thousands of media outlets, this is a very time-consuming task. Unless an author has someone skilled in book marketing, their potential best-seller is just one of a million books lost on the shelves of Barnes and Noble and in the “ether” of Amazon.com.”

My approach to book promotion involves the following:

To successfully market your book, you need to determine who will read it. Once we really zero in and determine who your audience is, we can target the media they read directly.

We make sure galleys, and the finished books are sent to the reviewers at major publications and broadcast outlets. We write and send press releases, pitch letters in an electronic press kit and make follow up phone calls to media outlets encouraging reporters and reviewers to write about our client’s book.

Being reviewed by The New York Times, Washington Post, The Chicago Tribune, The Los Angeles Times and USA TODAY are major goals. In fact, USA Today has millions of readers every day. Furthermore, it gets more notice from the other media than the other four newspapers combined. That’s a major reason why we will make a concerted effort to get our authors noticed by USA TODAY.

We also contact national magazines and others that may be interested in the author’s “personal” story. Sometimes the media is more interested in the author than the book itself and that is just one more angle we’ll use to promote our client’s book.

We contact TV and radio outlets. Everyday thousands of interviews are conducted on TV and Radio stations across North America and several hundred are with authors. If you are not trying to get interviewed by the producers of those shows, they won’t find you because they simply don’t have time to look for you. We have developed relationships with many producers over the years and those contacts combined with well-thought-out pitches produce results.

We regularly go to New York where we have face-to-face meetings with journalists, editors, writers and producers from top national magazines, newspapers and radio/TV programs. We have successfully pitched such media outlets as 20/20, Prime Time, CNN, People, Good Morning America, Newsweek, Time Magazine, Dateline NBC, The View, Oprah’s O magazine, Cosmopolitan, Fox News, and Good Housekeeping.

If you don’t have a web site for your book, create one. We’ll refer media to your site for more information and to download book jackets, author photos etc.

Remember, writing your book was only the first step. Making your book known is the survival step.

#Marketing your #book is too important a task to leave to the good intentions of a #publisher. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!