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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Authors – Want to Create a Pen Name? Here’s How to Do It

Authors - Want to Create a Pen Name? Here's How to Do It

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.

By: Scott Lorenz
Westwind Book Marketing

Do you need a pen name? A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names. Here’s why pen names have been and continue to be widely used: Many authors believe that their name can affect how their audience sees them and even affect their book sales.

One of the most famous pen names, of course, was Samuel Clemens who wrote under the name Mark Twain. Another well-known one is Lewis Carroll, which was used by Alice in Wonderland’s author, Charles Dodgdon. He gained a considerable reputation as a mathematician and didn’t want to create confusion by writing fiction under his real name.

In 1992, Putnam Publishers asked Nora Roberts to come up with a second pen name because they could not keep up with the prolific writer’s romance novels let alone the genre of romance suspense novels she wanted to write. So she took the initials J.D. from sons Jason and Dan and shortened Roberts to Robb. She has also written under the pen names Jill March and Sarah Hardesty.

New York Times Best Selling author Nora Roberts is a pen name used by Eleanor Marie Robertson. Nora Roberts’ name has regularly appeared on the New York Times Best Seller List since 1999. Since her first best seller in 1991, Nora’s books have spent 1,045 weeks on the Best Seller List. Believe it or not, that’s equivalent to 20 consecutive years of weekly bestsellers.

In 1992, Putnam Publishers asked Nora Roberts to come up with a second pen name because they could not keep up with the prolific writer’s romance novels let alone the new genre of romance suspense novels she wanted to write. So, she took the initials J.D. from sons Jason and Dan and shortened Roberts to Robb. She also has written under the pen names Jill March and Sara Hardesty.

Whether you call it a pen name, pseudonym, non de plume, alias or AKA, you are creating a new persona that’ll need care and feeding!  Scott Lorenz, Book Publicist

One of my book marketing clients served as a Navy Seal in the Iraq War and then returned to write a book about his war experiences.  To protect his personal safety and maintain security for his family, he used the pen name Chuck Bravedy.  The author was concerned that extremists living in America would be offended and angered by his controversial book and come after him or his family.

The fact that Chuck Bravedy was not listed as a Navy Seal caused The Pentagon to call me. They explained they wanted to keep phonies from impersonating military officials. I gladly connected them both!

Another client was a former CIA station chief. He was concerned about the impact a pen name would have on promoting his book. After discussing the pros and cons he decided to use his real name. (The CIA has to clear any books written by former high-level staff to make sure they do not reveal secrets).

I’ve represented two Medical Doctors who both wrote serious erotica. Neither wanted their hospitals to know about their ‘other’ life so they both chose pen names and donned disguises for their headshots.

From a marketing standpoint if your real-life identity is associated with a business and you want the book to promote your business, or vice versa, then no need for a pen name. But if you have success, and don’t want that success threatened by pursuing an avocation of writing, then a pen name would be in order. Pen names may create marketing challenges, most of which can be overcome, and so the marketing implications need to be examined before publishing.

Since the publishers of JK Rowling, the author of Harry Potter, were unsure if the preteen boys that she was targeting would accept wizard stories that were written by a woman, they encouraged her to use her initials instead of her real name, which is Joanne Rowling. The “K’ in JK came from her grandmother’s name Kathleen and she’s been known as JK Rowling ever since.

Known as one of the most famous comic book writers in the world, Stan Lee’s real name is Stanley Martin Lieber. He initially decided to publish under Stan Lee because he thought he would eventually transition to more serious work and wanted to use his real name when and if that time came. Once he realized that he was destined to stay a comic book writer, he legally changed his name to Stan Lee.

If you’ve ever read the popular children’s series, A Series of Unfortunate Events and All the Wrong Questions, you probably know that the author is Lemony Snicket. Believe it or not, his real name is Daniel Handler. He decided to go with Lemony Snicket because he wanted to anonymously contact right-wing organizations. Handler first came up with the Lemony Snicket pen name while doing research for his first novel, The Basic Eight. He needed to contact right-wing organizations for the book, but he didn’t want to give them his real name. So, he called himself “Lemony Snicket,” and the moniker stuck.

Reasons for using a pen name include:

  • To avoid embarrassment
  • For personal safety or security
  • If you write under more than one genre
  • If your name is hard to pronounce or spell
  • If your name is not marketable
  • If your name conflicts with the name of another author
  • To hide gender (a male writing in the predominantly female genre)
  • To avoid confusing readers if you are well known in another field.

Reasons to use your real name:

If you want to hide from the public and from people you work with or worked with, etc., then a pen name is fine. But, if it’s not important, why bother? So, my vote is to use your own name. Here are just a few points to ponder.

  • If you are not trying to hide from anyone.
  • To brand yourself and promote your name for speaking gigs or consulting assignments.
  • If you are planning to write a series of books.
  • So people can find your published works.
  • Your face behind your name builds trust and confidence with readers.

Here’s some interesting information I’ve obtained from librarians and employees at bookstores. Is there a popular author whose work is similar to yours?  Why not select a pen name beginning with the same letter as that author’s name? Since most books are filed by genre and then the author’s last name, selecting a pen name with the same letter puts you in close proximity to their books.

Someone searching for that author could ‘stumble’ upon your book and decide to take a look. Radio stations have done it for years by selecting their location on the ‘dial’ nearby other highly rated stations so they could benefit from the proximity of that popular station. Crafty? Perhaps but do you want to sell books or not?

Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and it’s fun to see what they come up with.

1. https://businessnameguide.com/

2. https://www.dotomator.com/

3. https://naming.net/

4. https://www.shopify.com/tools/business-name-generator

5. https://namestation.com/

6. https://www.businessnamegenerator.net/

7. https://businessnamegenerator.com/

8. https://www.netsubstance.com/

9. https://looka.com/business-name-generator/

10. https://namelix.com/

11. https://www.wix.com/tools/business-name-generator

12. https://logo.com/business-name-generator

13. https://www.oberlo.com/tools/business-name-generator

14. https://blog.reedsy.com/pen-name-generator/

15. https://www.name-generator.org.uk/pen-name/

16. https://www.dcode.fr/pseudonym-generator

17. https://www.invaluable.com/blog/pen-name-generator/

18. https://www.namegenerator.biz/pseudonym-generator.php

19. https://shinywords.com/tools/pen-name-generator/

20. https://www.fakenamegenerator.com/

21. https://www.fantasynamegenerators.com/victorian-names.php

22. https://www.namegeneratorfun.com/cool

23. https://www.seventhsanctum.com/generate.php?Genname=evilnamer

24. https://rumandmonkey.com/widgets/toys/namegen/12465#.XG11qegzbIU

25. https://www.namegenerator.co/fantasy/pen-name-generator

26. https://www.namesnerd.com/people/pen-name-generator/

27. https://www.goodreads.com/blog/show/1172-the-ultimate-romance-pen-name-generator

28. https://domainwheel.com/pen-name-generator/

29. https://bookraid.com/ai/pen-name-generator

30. https://www.duplichecker.com/name-generator.php

31. https://anytexteditor.com/pen-name-generator

32. https://www.behindthename.com/

33. https://www.fantasynamegen.com/

34. https://www.orrt.org/literary/names.php

35. https://thestoryshack.com/tools/pen-name-generator/

36. https://coda.io/@hales/fake-name-generator

37. https://www.selfpublishingtitans.com/

38. https://www.brandroot.com/business-name-generator

39. https://randomnamegenerators.com/pen-name-generator/

40. https://www.renderforest.com/business-name-generator

The Bottom Line: A Pen Name is an author’s useful tool for the right reasons.

Having a difficult time selecting a pen name? Try these random name generators. #books #authors #penname #writing #publishing Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success Says Book Publicist Scott Lorenz

Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success Says Book Publicist Scott Lorenz

By Scott Lorenz
Westwind Book Marketing

Authors seeking to become a TV talk show guest must learn to master the fine art of using sound bites. Local and national television thrives on sound bites, those brief, quotable remarks that will be repeated again and again on television news and talk shows. Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways.

If you want to be quoted, you must convert the message points in your book into sound bites. To do this remember that analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites. The highly personal, classic sound bite has action, emotion, and attacks; all of these elements will work to make reporters swoon.

My experience as a book publicist and book marketing expert has taught me to compare an author’s book with something else that is better known. For example, one of my clients’ books is a time travel, sci-fi. Here’s the sound bite: “BAD LOVE STRIKES is like Raiders of the Lost Ark meets Goonies.” See how that paints a picture? Another client’s book is about sci-fi alien romance. So we came up with, “If you like the movies ‘Shape of Water’ and ‘Avatar’ you’ll love KAIRN, Mates of the Alliance.”

The sound bite serves the purpose of telling a long story in a few words.

You can tell people who the book is for. “This book is for recent college graduates looking for a job in TECH.”  Or, “This is the perfect book for people who want to know all they can about ChatGPT and AI.”

What about YOU? Are you skilled enough in producing sound bites to earn an interview on local or national TV? If you’ve not had media training, believe me it’s too late once you get the call. You may have to get in a car or on a plane within an hour’s notice. That’s why you need to be prepared before you get the call. When my clients agree to media coaching, my first choice for them is Jess Todtfeld.

Jess is one of the leading authorities on media training in the world. With more than 25 years of media training experience, Todtfeld has trained thousands of CEOs, authors, and experts, including leading government officials in the United States and members of the United Nations.

Another well-known media trainer, TJ Walker came up with several good sound bite creation techniques he’s shared:

  1. Create sound bites that are 10, 15 and 30 seconds.
  2. Work an example into the sound bite.
  3. Use Clichés. Reporters can’t write clichés, but they love quoting other people using them.
  4. Humor can be memorable but only if you are not talking about a serious topic.
  5. One great way to get your message quoted by reporters is to state your ideas in the form of a rhetorical question.
  6. Opposition quotes make good quotes and sound bites. Opposition quotes remain a favorite of reporters but use them only if and when they are appropriate to your message.
  7. Absolutes are absolutely quote worthy. If I say “We will be the next champions!” That has a better chance of landing in the story than “We are hoping to win.” Saying “Our company is the top performer in this field” would be another example.
  8. Recycle your quotes. If one worked well with another media interview in the past, use it again.
  9. Use pop culture references in your quotes.
  10. Put analogies in your answers, use bold, action-oriented words, let your emotions flow freely, and attack your way to the headlines.

A sound bite is only one aspect of a successful television appearance. You must also be concerned about your total message, the knowledge you display, and the self-confidence you demonstrate.

As a book publicist I’ll prepare questions for our clients ahead of time and include those in our press kits sent to the host. Often the interviewer will read those questions right in order. Other times they refer to our questions and include some of them. That’ll help you because you’ll know what to expect and you can respond with the sound bites you’ve already developed.

The Bottom Line: Prepare some snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

Prepare some #snappy #soundbites ahead of time, rehearse them every day and you’ll sound like a pro turning your #TV appearance into a huge success. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Book Marketing at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


18 Literary Agents Reveal “How to Land a Book Deal”

Literary Agents Spill The Beans

By Scott Lorenz
Westwind Communications

Whether you’re a new author or have been on the New York Times Bestseller List for years, literary agents are likely top of mind. After all, these professionals may be just what you need to get published or take your career to the next level. A quality agent can review your manuscript and help you land a lucrative book deal.

Since literary agents are so integral to success, I came up with this revealing compilation of interviews with literary agents. Tune in and prepare to be inspired! Sometimes all that it takes is a little insight into the process that can help you gain a competitive edge and succeed in your writing career.

1. Jeff Herman

(https://www.youtube.com/watch?v=T0F4vvTWG74)

Jeff Herman is a well-respected agent and the author of “Jeff Herman’s Guide to Book Publishers, Editors, & Literary Agents.” He entered book publishing in his mid 20s when he didn’t have much experience. Since he had to figure out a lot on his own, he wrote this book to steer new authors in the right direction. In my opinion, investing in this book is a must, no matter where you are in your career. Once you read it, you’ll find it well worth the money.

Jeff Herman

2. Brooks Sherman

(https://www.facebook.com/watch/?v=2116395441773699)

Brooks Sherman shares what he looks for in a query letter. He explains that the most effective letters focus on plot and character rather than themes or messages. In addition, he likes to learn about a writer’s educational background as well as details about any past publications and writer’s workshops they’ve participated in.

Brooks Sherman

3. Mollie Glick

(https://sobookingcool.com/2018/09/12/interview-with-literary-agent-mollie-glick/)

Mollie Glick states that she loves her job as a literacy agent because it challenges her to figure out how to push messages that are worth sharing into the world. She often reaches out to authors who have accomplished something that is incredibly inspirational or post something that sparks an interesting conversation.

Mollie Glick

4. Sallyanne Sweeney

(https://www.youtube.com/watch?v=dEoU5xA6HeY)

Sallyanne Sweeney explains that she enjoys working with writers on manuscripts that they might have been working on for years. She loves to see the transformation from an initial idea to a finished book and being involved in every aspect of the publishing process.

Sallyanne Sweeney

5. Howard Yoon

(https://www.linkedin.com/in/howard-yoon-8185284/)

Howard Yoon explains that the process of working with an author is a lot like dating. During the first couple of meetings, you’re not sure if things are going to work out. When it actually does work, everything clicks. Yoon chooses books he believes have a valuable contribution to the world.

Howard Yoon

6. Mark Gottlieb

(https://www.youtube.com/watch?v=3sQGSPrdaA8)

Mark Gottlieb talks about how authors can go about finding agents. He says that authors should always aim high and think highly of themselves. Gottlieb recommends Publishers Marketplace, which ranks publishers by number of books deals and lets you filter your search by genre.

Mark Gottlieb

7. Alyssa Jennette

(https://www.facebook.com/cardinalrulepress/videos/1158824181170762)

Alyssa Jennette talks about what authors should do before seeking an agent. She suggests they send their work to a critique group, an editor, or another professional so they can look it over and provide feedback before it gets in front of an agent. This way it’ll be as ready for publishing as possible.

Alyssa Jennette

8. Jessica Reino

(https://www.youtube.com/watch?v=UM-Y8xucJsE)

Jessica Reino reinforces the fact that every author is unique so it’s important to write what you want to write and edit your work the way you see fit. She also discusses Twitter and other social media platforms, which she highly recommends to nonfiction authors. Reino notes that if you’re going to create social media outlets, only do so if you’re going to actively use them.

Jessica Reino

9. Eva Scalzo

(https://www.youtube.com/watch?v=UL0vYbcgohY)

Eva Scalzo encourages her authors to tell her which editors and publishers they’d like to work with as many have specific preferences. She advises them on what they need to know about these professionals and organizations and helps them come up with a backup plan.

Eva Scalzo

10. Katie Greenstreet

(https://www.youtube.com/watch?v=0rr6d0X2P7k)

Katie Greenstreet explains that she looks for a very unique voice in the first chapter. She loves quirky narrators and will always be drawn to something that she hasn’t seen before. Greenstreet also wants to know that an author truly understands the big picture of their work and conveys it clearly in their synopsis.

Katie Greenstreet

11. Jim McCarthy

(http://www.middlegradeninja.com/2020/08/middle-grade-ninja-episode-88-literary.html)

Jim McCarthy explains that there are plenty of great books, but he can’t represent them for the sole reason that he doesn’t have the editorial vision for them. He reinforces the fact that authors should find agents that are worthy of them.

Jim McCarthy

12. Stephen Barbara

(https://www.youtube.com/watch?v=f2ymzI9EcLk)

Stephen Barbara reveals that his role as an agent is a combination of support, advocacy, and a little bit of therapy. He also explains that he likes query letters that prove writers have done their research and know who he is and what he’s done in the past.

Stephen Barbara

13. Broo Doherty

(https://vimeo.com/511534956)

Broo Doherty discusses general questions about literary agents and gives insight about what it’s like to be an agent. She also dives deep into what she’s looking for in new clients and how she manages her existing client base.

Broo Doherty

14. Ted Weinstein

(https://vimeo.com/18828443)

Ted Weinstein states that the keys to success for any author come down to two things: marketability and personal passion. He also encourages authors to do their research when looking for agents and recommends a few great books for them to read.

Ted Weinstein

15. Davinia Andrew-Lynch

(https://www.youtube.com/watch?v=3kRN33R_Y68)

Davinia Andrew-Lynch goes over the typical day of a literary agent. She explains that every day is different. Some days are packed with meetings while others are filled with editing manuscripts. There are also days reserved for admin work like sorting through contracts and consulting with designers about covers.

Davinia Andrew-Lynch

16. Donald Maass

(https://www.youtube.com/watch?v=2BhFf27agew)

Renowned agent Donald Maass founded the Donald Maass Literary Agency in 1980. His agency sells more than 150 novels to major publishers on a national and global level. He states that he tries to articulate why a certain plot or character isn’t working to truly help authors.

Donald Maass

17. Andrea Somberg

(https://www.youtube.com/watch?v=axgOKH-2p8o)

Andrea Somberg has been a literary agent for over 15 years and represents several New York Times bestselling authors. In this hour-long interview, she discusses a number of topics, including what draws her to queries, what types of authors succeed, and how new authors can grow their careers.

Andrea Somberg

18. Chip MacGregor

(https://www.youtube.com/watch?v=6PeuQOd5bIg)

Chip MacGregor has represented many big-time authors including Brennan Manning, Vincent Zandri, Rachel Hauck, Mindy Clark, Irene Hannon, Bonnie Gray, and Michelle McKinney. In this interview, he talks about the changing world of publishing, primarily in the Christian market.

Chip MacGregor

The Bottom Line: Watch these literary agent interviews. Take notes. Even if they don’t represent your genre, they can offer your insight into the process of “Getting A BOOK DEAL.”

18 Literary Agents Reveal “How to Land a Book Deal” #literary #books #authors #literaryagents #bookpublishing #agents Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Title Your Book

How to Title Your Book By Scott Lorenz

By Scott Lorenz
Westwind Communications

Some authors agonize over the titling of their book, and some pull it straight out of thin air. I suggest a more methodical approach.

Book Title GeneratorI was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing; book publicity and the care authors should take in the creation of their own book title.

As the author of Book Title Generator: A Proven System in Naming Your Book and as a book publicist I can attest to the importance of naming your book properly.

A bad title gets panned by the public and a forgettable title is, well, forgotten!

The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.

“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.

I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.

Watch the entire interview at https://www.youtube.com/watch?v=3PQvi79RKmk

 

Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.

If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.

Here’s what authors and top Amazon reviewers say about Book Title Generator:

“Bottom line: this is a compilation of clever ideas from a highly experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars

“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars

“This is an indispensable, first-rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars

“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars

“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.” —Iris, Amazon reviewer, 5 Stars

The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net

Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

The Bottom Line: Take your time and use my proven system in naming your book!

How to Title Your Book #booktitlegenerator #booknaming #booknames #authors Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top TEDx Talks for Authors

Top TEDx Talks for Book Authors

By Scott Lorenz
Westwind Book Marketing

TED or TEDx Talks are an invaluable resource for everyone, including authors. Whether you’re an aspiring author, early on in your career, or have been on the New York Times Best Seller list multiple times, you can definitely learn something from them. Since there are countless TEDx Talks out there, I’ve put together this list of the top talks for authors. No matter what your goals are as an author, they’re sure to motivate, inspire, intrigue, and educate you in some way shape or form.

How to Sell Without Selling Your Soul by Steve Harrison

I’ve known Steve Harrison for 25+ years. He is a leading book marketing and book publishing expert whose company helped launch a number of bestselling books including Rich Dad, Poor Dad and Chicken Soup for the Soul. In his TEDx talk, you’ll learn a four-step method that will allow you to sell your book more effectively. All types of people, therapists, doctors, business owners, and authors reach out to him for advice on how to take their ventures to the next level.

The Clues to a Great Story by Andrew Stanton

Screenwriter Andrew Stanton and the face behind Toy Story, A Bug’s Life, Monsters, Inc, Finding Nemo, and many others shares all the essential elements needed for a great story. He explains that storytelling is a lot like joke telling because you have to know your punchline. Stanton reinforces the fact that whatever you write should connect with others emotionally. Give them a reason to care.

Want to Be More Creative? Go for a Walk by Marily Oppezzo

Regardless of the genre, creativity is key to a successful book. That’s where this quick, five-minute TED talk by Marily Oppezzo, a behavioral and learning scientist comes in. According to Oppezzo, a simple walk can be all it takes to get your creative juices flowing. It might help you out the next time you get stuck during your next brainstorm.

Words, Not Ideas by ​​Mattie Bamman

Mattie Bamman is a culinary writer and editor who came up with this TED talk to explain why writer’s block happens and what you can do to overcome it. She suggests that it’s the words themselves that often make writing a challenge. That’s why you should view words as objects, estimate how many you need, and create a blueprint that will help you complete the books.

How To Write A Book In A Weekend: Serve Humanity By Writing A Book by Chandler Bolt

Author of six bestselling books and CEO of Self Publishing School, Chandler Bolt gave a TED talk called “How To Write A Book In A Weekend: Serve Humanity By Writing A Book.” It revolves around his belief that the best way to serve humanity is to write a book. Bolt also dives into what keeps most people from getting started and how you can get your rough draft done in just one weekend.

The Bottom Line: TED’s mission is “ideas worth spreading,” and I believe these TED and TEDx Talks firmly live up to it. Check them out. You won’t be disappointed!

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About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!