by Scott Lorenz | Blog, Book Awards, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Marketing a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.
If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.
Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.
Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders. Some conferences offer an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.
Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration:
February 12–15, 2026: San Francisco Writers Conference. (Hyatt Regency San Francisco, Embarcadero Waterfront – Immerse yourself in over 21 years of rich literary culture. We’re dedicated to empowering writers by creating opportunities for meaningful connections with publishers, editors, agents, and more.) https://www.sfwriters.org/
February 6–7, 2026: The 2026 Online San Diego Writing Workshop. (Online. A two-day online “How to Get Published” writing event. Writers are welcome to attend virtually from everywhere and anywhere.) https://sandiegowritingworkshop.com/
March 6–7, 2026: The Online 2026 Texas Writing Workshop. (This is a special two-day “How to Get Published” writing workshop on March 6-7, 2026. In other words, it’s two days full of classes and advice designed to give you the best instruction concerning how to get your writing & books published.) https://texaswritingworkshop.com/
March 7, 2026: The 2026 South Carolina Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026: Hotel Indigo Mount Pleasant, 250 Johnnie Dodds Blvd, Mt Pleasant, SC 29464.) https://southcarolinawritingworkshop.wordpress.com/
March 7, 2026: The 2026 Indiana Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026 — at the Hampton Inn by Hilton Indianapolis Downtown IUPUI, 414 W. Vermont Street, Indianapolis, IN 46202.) https://indianawritingworkshop.com/
March 14, 2026: The 2026 Kansas City Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 14, 2026 — at the InterContinental Kansas City at the Plaza, 401 Ward Pkwy, Kansas City, MO 64112.) https://kansaswritingworkshop.com/
March 13–14, 2026: North Carolina Writers Workshop. (FRIDAY, MARCH 13, 2026: Charlotte Marriott SouthPark, 2200 Rexford Road, Charlotte, NC, 28211. & SATURDAY, MARCH 14, 2026: The McKimmon Conference and Training Center at NC State, 1101 Gorman St, Raleigh, NC 27606.) https://carolinawritingworkshops.com/
March 27, 2026: The Alabama Writers Conference (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Embassy Suites Birmingham, 2300 Woodcrest Place, Birmingham, AL 35206.) https://alabamawritingworkshop.com/
March 28, 2026: Atlanta Writing Workshop (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — Embassy Suites by Hilton Atlanta Perimeter Center, 1030 Crown Pointe Parkway, Atlanta, GA 30338.) https://atlantawritingworkshop.com/
March 21, 2026: The 2026 Chesapeake Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Hilton Arlington, 950 North Stafford Street, Arlington, VA 22203.) https://chesapeakewritingworkshops.com/
March 21, 2026: The 2026 Colorado Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Embassy Suites Denver Central Park, 4444 Havana Street, Denver, CO 80239.) https://coloradowritingworkshop.com/
March 4–7, 2026: The AWP Conference & Bookfair. (Baltimore Convention Center – Join thousands of writers, teachers, students, editors, and publishers at the AWP Conference & Bookfair—the premier annual gathering of the literary community. With hundreds of events and exhibitors, four days of connection, inspiration, and celebration await you in Baltimore!) https://s2.goeshow.com/awp/annual/2026/index.cfm
March 27, 2026: The 2026 Connecticut Writing Workshop. (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Omni New Haven Hotel at Yale, 155 Temple St, New Haven, CT 06510.) https://connecticutwritingworkshop.com/
March 28, 2026: The 2026 Boston Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — at the Hilton Boston Logan Airport, One Hotel Dr, Boston, MA 02128.) https://thebostonwritingworkshop.wordpress.com/
April 10–11, 2026: The 2026 Ohio Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 OWW is an Online Conference, on April 4-5.) https://ohiowritingworkshop.com/
April 10, 2026: The 2026 Buffalo Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026 — at the Embassy Suites by Hilton Buffalo, 200 Delaware Ave, Buffalo, NY 14202.) https://buffalowritingworkshop.com/
April 11, 2026: Writers Conference of Minnesota (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Embassy Suites by Hilton Bloomington / Minneapolis | 2800 American Blvd W, Bloomington, MN 55431.) https://minnesotawritingworkshop.com/
April 10, 2026: The 2026 Sacramento Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026: Sacramento Convention Center (SAFE Credit Union Convention Center), 1401 K St, Sacramento, CA 95814.) https://sacramentowritingworkshop.com/
April 11, 2026: The 2026 Writing Workshop of San Francisco. (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Hyatt Regency San Francisco Airport, 1333 Bayshore Highway, Burlingame, CA 94010.) https://writingworkshopsanfrancisco.com/
April 17 (Orlando) and April 18 (Tampa): 2026 Florida Writing Workshops. (FRIDAY. APRIL 17, 2026: Crowne Plaza Orlando-Downtown, an IHG Hotel, 304 W Colonial Dr, Orlando, FL 32801. & SATURDAY, APRIL 18, 2026: Hyatt House Tampa Airport / Westshore. 5308 Avion Park Dr, Tampa, FL 33607. (813) 207-9500.) https://floridawritingworkshops.com/
April 24, 2026: Get Published in Kentucky Conference (9:30 a.m. – 5 p.m., Friday, April 24, 2026 — at the Holiday Inn Louisville East, 1325 S. Hurstbourne Pkwy., Louisville, KY 40222. 502-426-2600.) https://kentuckywritingworkshop.com/
April 25, 2026: Tennessee Writers Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Hilton Franklin Cool Springs, 601 Corporate Centre Drive, Franklin TN 37067.) https://tennesseewritingworkshop.com/
April 25, 2026: Philadelphia Writing Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Drexel University (inside the LeBow College of Business), 3220 Market St, Philadelphia, PA 19104.) https://philadelphiawritingworkshop.com/
April 11, 2026: Bluegrass Writers Coalition – Conference of Writers (April 11, 2026. 8:30 am – 4:00 pm, Capital Plaza Hotel Frankfort Kentucky) https://bluegrasswriterscoalition.com/conference/
May 1, 2026: The 2026 Arizona Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 1, 2026: Hilton Garden Inn Phoenix Airport North, 3838 E Van Buren St, Phoenix, AZ 85008.) https://arizonawritingworkshop.com/
May 1–2, 2026: The 2026 Washington Writers Conference (May 1–2, 2026, Bethesda North Marriott Hotel & Conference Center, 5701 Marinelli Road, Rockville, MD). https://www.washingtonindependentreviewofbooks.com/page/the-2026-washington-writers-conference
May 2, 2026: Michigan Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Embassy Suites by Hilton Livonia, 19525 Victor Pkwy, Livonia MI 48152.) https://michiganwritingworkshop.com/
May 2, 2026: The 2026 Writing Conference of Los Angeles. (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Hilton Los Angeles Airport, 5711 W. Century Blvd. Los Angeles, CA 90045.) https://writingconferenceoflosangeles.com/
May 8–9, 2026: The 2026 Pittsburgh Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 PWW is an Online Conference, May 8–9, 2026.) https://pittsburghwritingworkshop.com/
May 9, 2026: The 2026 Seattle Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 9, 2026 — at the Seattle Marriott Bellevue, 200 110th Ave NE, Bellevue, WA 98004.) https://theseattlewritingworkshop.com/
May 16, 2026: The 2026 Cincinnati Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, May 16, 2026: Holiday Inn Cincinnati N – West Chester by IHG. 5800 Muhlhauser Rd, West Chester Township, OH 45069.) https://cincinnatiwritingworkshop.com/
May 8, 2026: The 2026 Portland Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 8, 2026: Embassy Suites by Hilton Portland Airport, 7900 NE 82nd Ave, Portland, OR 97220.) https://portlandwritingworkshop.com/
May 15–17, 2026: 39th Annual Pennwriters Conference (Lancaster, PA) https://pennwriters.org/content.aspx?page_id=22&club_id=522048&module_id=378066
June 12–13, 2026: The 2026 California Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 CWW is an Online Conference, on June 12–13, 2026.) https://californiawritingworkshop.com/
June 20, 2026: The 2026 Writing Workshop of Chicago. (9:30 a.m. – 5 p.m., Saturday, June 20, 2026 — at the Congress Plaza Hotel.) https://chicagowritingworkshop.com/
July 26–31, 2026: 45th Annual Napa Valley Writers Conference (Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous.) http://www.napawritersconference.org/
July 24–25, 2026: The 2026 New England Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 NEWW is an Online Conference, on July 24–25.) https://thenewenglandwritingworkshop.com/
July 31 – August 1, 2026: Mendocino Coast Writers Conference (The 2026 Conference will be held from July 30 – August 1, 2026, in the town of Mendocino, California.) https://mcwc.org/
August 20–23, 2026: Killer Nashville Writers Conference (Killer Nashville is the premier forum for all genres incorporating mystery, thriller, action, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Franklin, TN – Embassy Suites Hotel & Convention Center). https://www.killernashville.com/
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but the payoff can be big.
Attending a writers’ conference gives you a great chance to pitch your book, learn about the major publishing houses, meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you valuable ideas on shaping your book and provide other advice to help you wrap up your project when you return home.
Or maybe you have been working on your book for a few months and are feeling insecure or unsure whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors to get a professional opinion on your plot and characters and to determine whether you are on the right track.
Most importantly, attending a writers’ conference provides you with an opportunity to learn about the publishing business from fellow authors. You will also get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an ‘elevator pitch’ of your book that you can deliver in 30 seconds. Have a one pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who’ll you’ll meet so be prepared for that moment.
Now that you are ready, here are some writers’ conferences that you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration.
February 6-7, 2026: San Diego Writing Workshop (Online)
March 13, 2026 (Charlotte) and March 14, 2026 (Raleigh): Carolina Writing Workshop (Charlotte, NC)
March 16, 2026: Cincinnati Writing Workshop (Cincinnati, OH)
March 21, 2026: Colorado Writing Workshop (Denver, CO)
March 21, 2026: Chesapeake Writing Workshop (Online)
March 24, 2026: Kentucky Writers Conference (Louisville, KY)
March 27, 2026: Alabama Writing Workshop (Birmingham, AL)
March 28, 2026: Atlanta Writing Workshop (Atlanta, GA)
March 28, 2026: Boston Writing Workshop (Online)
April 11, 2026: Minnesota Writing Workshop (St. Paul, MN)
April 11, 2026: Writing Workshop of San Francisco (Online)
April 11, 2026: Toronto Writing Workshop (Toronto, ON)
April 17, 2026 (Orlando) and April 18, 2026 (Tampa): Florida Writing Workshop (Tampa, FL)
April 23-25, 2026: Las Vegas Writers Conference (Las Vegas, NV)
April 25, 2026: Philadelphia Writing Workshop (Philadelphia, PA)
April 25, 2026: Tennessee Writing Workshop (Nashville, TN)
May 1-2, 2026: Washington Writers Conference (Rockville, MD)
May 2, 2026: Michigan Writing Workshop (Livonia, MI)
May 2, 2026: Writing Conference of Los Angeles (Los Angeles, CA)
May 8, 2026: Portland Writing Workshop (Portland, OR)
May 8-9, 2026: Pittsburgh Writing Workshop (Online)
May 9, 2026: Seattle Writing Workshop (Bellevue, WA)
May 15-16, 2026: Storymakers Conference (Provo, UT)
May 15-17, 2026: Pennwriters Conference SCBWI (Coraopolis, PA)
June 20, 2026: Writing Workshop of Chicago (Chicago, IL)
July 26-31, 2026: Napa Valley Writers’ Conference (Napa, CA)
July 30 – August 1, 2026: Mendocino Coast Writers’ Conference (Mendocino, CA)
August 20-23, 2026: Killer Nashville’s International Writers’ Conference (Franklin, TN)
September 4, 2026: WriterCon 2026 (Choctaw, OK)
September 2026: James River Writing Show (Richmond, VA)
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Agents, Blog, Book Marketing, Book Promotion, Book Publicity, How to title a book, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
If you’ve ever wondered whether you need a literary agent, the short answer is probably yes- that is, if you want to take your writing career to the next level.
A great agent helps you reach heights you’ve only imagined, without losing the heart, purpose, or calm that got you there. For more firsthand perspective, check out my article featuring insider insights from 18 literary agents who share exactly how they help authors succeed.
So, what exactly can an agent do for you? More than what you might think- let’s get into how they make all the difference.
Opening Doors You Can’t
Most major publishers do not accept unsolicited manuscripts. An agent gets your work on the right desks- the editors who are actually buying books in your genre. Without that connection, your manuscript may never be seen.
Taking Care of Business
Publishing contracts are full of complex verbiage about advances, royalties, and rights. Agents understand the fine print and negotiate better deals, which protects you from signing away valuable rights such as film, foreign, or audio adaptations. An agent lets you focus on the writing while they handle getting your work the attention it deserves.
Adding Credibility
An agent’s stamp of approval tells publishers your book is worth their time. Plus, agents can help you polish your manuscript before submitting, giving you a stronger shot at landing a deal.
Thinking Beyond One Book
A great agent is not just chasing your current goal; they’re helping you build a long-term writing career. From branding and strategy to future contracts, they act simultaneously as your advisor and your biggest fan.
Knowing the Industry Inside and Out
With a strong understanding of trends, editor preferences and timing, agents know what can make or break a deal. They can even explore opportunities beyond publishing, such as Hollywood adaptations and international sales.
Want to take your story to the big screen? Learn more about breaking into Hollywood in an article I wrote here.
The Bottom Line
If you’re serious about growing as an author, a book agent isn’t just helpful- they’re your strategist, business partner, and most powerful advocate.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Publishing, How to title a book, Marketing a Book, Promoting a Book, Writing a Book
By Scott Lorenz
Westwind Book Marketing
Writers spend years crafting characters, shaping dialogue, and perfecting each scene. But if there are two pages that hold the most weight in a reader’s journey, it’s the very first and very last. Why? Because these pages serve as the reader’s introduction and final farewell.
In my many years as a book publicist, I’ve seen how a compelling beginning can hook readers instantly, while a powerful ending can leave them deeply moved– or even changed. Together, the first and last pages can define the entire emotional experience of a book. So, how can authors ensure these pages are both engaging and unforgettable?
Hook Them From the Start
It’s important to have a creative book title that might draw a reader in—but the first page seals the deal. You only get one chance to make a first impression, and it needs to count. That impression starts with a powerful opening line to grab the reader’s attention.
Take, for example, the opening line of James Patterson’s Private:
“To the best of my understandably shaky recollection, the first time I died it went something like this.”
Is that a great first line or what? It’s intriguing, unexpected, and immediately pulls the reader into the story.
Whether through intriguing dialogue, moments of tension, high emotion, or a unique perspective, your opening should spark curiosity and demand attention. The main goal is to spark the readers curiosity and keep them coming back for more with each word.
Start with the End in Mind
Have you ever heard of readers skipping to the last page before committing to a book? It may seem like cheating, but there’s a good reason for it: the last page can reveal the emotional payoff.
One strategy to ensure a meaningful ending is to write it first. By starting with your final page, you create a roadmap that keeps your narrative focused. Every chapter then works in service of the conclusion, creating a more satisfying and cohesive story. For readers who peek ahead, the last page becomes a promise that the read is worth your time.
Create Full-Circle Moments
Few things are more satisfying than finishing a book and thinking, “Wow, everything came together”. That feeling comes from a full-circle moment—when the ending reflects the beginning, but with growth, transformation, or deeper understanding.
Maybe your character started out in isolation,and ended with connection. Maybe the opening line is echoed in the final paragraph. These choices leave the reader feeling that every moment was intentional and impactful, creating a lasting emotional resonance.
Planting the Seed for What’s Next
If you’re writing a series—or even considering continuing the journey—your last page is the perfect place to plant subtle seeds. It’s important to leave the reader satisfied, but eager for more. This could be done subtly– through a question being left unanswered, a new character introduced, or a hint of an unresolved conflict.
Writing a cliffhanger needs to be done with intention– almost as if the door is left open by a crack. Even in standalone novels, giving readers space to imagine a character’s future can add depth and intrigue beyond the final page.
Don’t Skip the Polish
No matter how compelling your story is, it won’t land if it’s riddled with errors. Professional editing and proofreading are non-negotiable as it’s important to have an editor that ensures your work is polished and grammatically correct. Publishers Weekly discusses, “if an author hasn’t spent the time and money on a solid editing job, it’s all just wasted effort”.
Make your work count and invest in quality editing that ensures nothing distracts readers from the magic of your first and last pages—and everything in between.
The Bottom Line
Your first and last pages carry the greatest responsibility. By crafting them with care, intention, and emotional weight, you’ll give your book the best chance to resonate long after the final word.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Today, one of my former author clients told me she was contacted by a publishing firm and was offered $90K for the rights to her book.
She wanted me to look at the contract and see what I thought. This is the second time something like this happened in the past few weeks, so something is up. I told her to STOP and do not engage and here’s why.
In the world of publishing, aspiring authors often dream of landing a lucrative book deal. Unfortunately, this dream can sometimes turn into a nightmare when they fall prey to fraudulent publishing offers. These scams are designed to exploit authors’ hopes and ambitions, leading them to part with their hard-earned money in exchange for empty promises.
The Scam Unveiled
One common tactic used by these scammers is to offer a seemingly attractive publishing contract with a substantial advance, many times the once common $10K advance for a book. This one in particular was for almost $100K! Who wouldn’t be able to use $100K? However, there’s a catch: the author is required to pay a ‘finder’s fee’ upfront, typically ranging from $5,000 to $10,000. This fee is supposedly for arranging the deal and securing the advance.
Scammers may even negotiate the fee, reducing it from an initial 15% to 8% of the total deal, to make it seem more legitimate and enticing. Desperate to see their work published and believing they will soon receive a significant advance; some authors may willingly pay this fee.
The Reality
Once the fee is paid, the scammers disappear, leaving the author with nothing but regret and financial loss. The promised advance never materializes, and the author is left with a worthless contract. This fraudulent scheme preys on the vulnerability and aspirations of authors, making it essential to recognize the warning signs and protect oneself.
Red Flags to Watch For
- Upfront Fees: Legitimate publishers do not ask for upfront fees. If a contract requires you to pay a fee before receiving any advance or royalties, it’s a major red flag.
- Too Good to Be True: If the offer seems too good to be true, it probably is. Be wary of unusually high advances or overly generous terms.
- Lack of Transparency: Scammers often provide vague or incomplete information about their company and the contract terms. Always research the publisher thoroughly. Legitimate publishers have a website.
- Pressure Tactics: Scammers may use high-pressure tactics to rush you into signing the contract and paying the fee. Take your time to review and seek legal advice if needed.
- Foreign Accent and Background Noise: Be cautious if the person contacting you has a foreign accent, there are other people talking in the background (indicating a boiler room operation), or they use an American-sounding name like ‘Bill Johnson’.
Tips for Identifying Legitimate Publishers
- Reputation and Track Record: Research the publisher’s history and reputation. Look for reviews, testimonials, and any awards or recognitions they may have received. Established publishers often have a strong online presence and a portfolio of successfully published books.
- Clear Contract Terms: Legitimate publishers provide clear and detailed contract terms. They outline the rights and responsibilities of both parties, including royalty rates, publication timelines, and marketing efforts.
- No Upfront Fees: Reputable publishers do not ask for upfront fees. They invest in the author’s work and recoup their costs through book sales. If a publisher asks for money upfront, it’s not legitimate.
- Professional Communication: Legitimate publishers communicate professionally and transparently. They are willing to answer your questions and provide detailed information about their publishing process.
- Industry Affiliations: Check if the publisher is a member of recognized industry organizations, such as the Association of American Publishers (AAP) or the Independent Book Publishers Association (IBPA). Membership in these organizations often indicates a commitment to industry standards and ethics.
Protecting Yourself
To avoid falling victim to these scams, follow these steps:
- Research: Investigate the publisher’s reputation and track record. Visit their website. Look for reviews, testimonials, and any red flags.
- Seek Legal Advice: Have a lawyer review the contract before signing anything. They can help identify any suspicious clauses or terms.
- Trust Your Instincts: If something feels off, trust your gut. It’s better to walk away from a questionable deal than to risk losing money.
Additional Resources for Authors
For more tips and guidance on navigating the publishing world, please visit my blog www.Book-Publicist.com. Here, you’ll find dozens of articles for authors on topics such as:
- Finding Literary Agents: Learn how to identify and approach reputable literary agents who can help you secure a legitimate publishing deal. I’ve written about this on my blog.
- Crafting a Winning Query Letter: Get tips on writing a compelling query letter that grabs the attention of agents and publishers.
- Understanding Publishing Contracts: Gain insights into the key elements of publishing contracts and what to watch out for.
- Marketing Your Book: Discover effective strategies for promoting your book and reaching a wider audience.
The Bottom Line
If it sounds too good to be true, it is! Fake publishing offers are a serious threat to authors, but by staying vigilant and informed, you can protect yourself from these scams.
About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Book Marketing at https://www.WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090. Want help titling a book? Check out Scott Lorenz’s new award-winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net
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