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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How Authors Can Benefit From BookTok

Can BookTok Sell Books?

By Scott Lorenz
Westwind Communications

The social media platform TikTok made its debut in 2016. It allows users to create and share short-form video content and slideshows, ranging anywhere from comedy to life advice to product reviews and much more. Today, the social media platform is available in over 150 countries and has over 1 billion users.

BookTok is a community on TikTok where readers discuss their favorite books, series, and authors. Users can create reviews, share their favorite books, show off their book collections, and even promote their own creations. Authors can learn what their readers love, find new fans, and answer questions from both readers and fellow authors.

“#BookTok is an honest and authentic community of readers, authors, and industry professionals who love to talk about and learn about books, writing and all things book related. BookTok is more than just social media word of mouth, it’s a tight community of book lovers where an author can find out in real-time what readers want to read,” says Sheila English, award-winning author of Adam Frankenstein: Dog Fight.

If you’re an author, it’s a good idea to explore BookTok as it can help you grow your audience and share with fans via text and video. It just might give you the type of exposure you need to get published and sell your work, as many users, especially the younger generations, are drawn to organic promotions directly from their source rather than traditional advertising. It gives the readers control over what becomes popular. Users can also form connections with their favorite authors or find books and communities for specific niches.

Publishers and bookstores have also begun to engage with BookTok. Walk into any Barnes and Noble and you will surely see a display with popular BookTok books. The company reported a 14% increase in sales after #booktok launched. Even some shopping websites, such as Books-A-Million and Target, have a category for books that gained popularity through BookTok!

Simon & Schuster marketing and publicity manager Olivia Horrox is quoted in The Guardian, stating, “There’s something about the fact that it is under a minute. People who are consuming this content want stuff that’s quicker and snappier all the time – you watch a 32-second video and someone’s like: ‘This book has LGBTQ romance, it’s really heartbreaking, it’s speculative fiction.’ And then the viewers think: ‘Oh, ok, those are all things that I’m interested in. I’ll go buy it.”

For both established authors and new authors, BookTok allows for organic exposure and a chance to build effective connections with your audience.

Authors: Is It Time To Put BookTok Into Your Book Marketing?

How to Get Started on BookTok

If you are an author looking to establish yourself on BookTok, follow these steps.

1. Download the App and Create an Account

You can link to Facebook, Twitter, or Gmail and download the app. Once you do, choose a catchy username to sign up.

2. Create Your Profile

Add your picture and a short description that explains the type of author you are and what books you write. Prove that you are authentic and passionate about your books!

3. Follow BookTokers

Go to the home page and follow some BookTokers by searching the hashtag #BookTok. This will ensure the TikTok algorithm displays book-related content in your feed. You can also keep up with current trends by paying attention to who and what is popular.

4. Make Your First Video

Now, the fun part begins! It’s time to get noticed by other BookTok users. Hit the + sign at the bottom of the screen, add a sound at the top, and press the red button to record yourself. You can talk about anything related to your books or you as an author. Then, hit next and add the #BookTok hashtag as well as a few others that relate to your genre and target your readers. Additionally, take some time to observe what other authors like you are doing. TikTok thrives on trends, so keeping your content catchy and relevant is key!

As you begin your journey as an author on BookTok, be careful about what kind of engagement you create. You don’t want to start arguments with negative reviewers or be too overbearing. Don’t force yourself on other users; let them come to you. Remember, BookTok is about the readers!

BookTok may seem daunting at first, but practice makes perfect! Just make more videos, engage with others in the community, and remain enthusiastic about your books!

Successful Authors on BookTok

Here are a few of the many authors who have decided to harness the power of BookTok and found success in doing so.

Colleen Hoover

Colleen Hoover AKA CoHo is a romance and thriller author that has published more than 20 novels and used BookTok to find loyal fans and readers. As a result of her efforts on BookTok, she gained 1.1 million followers and 14.8 million likes. This helped some of her books, including It Ends With Us earn a spot on the New York Times best seller list. Check out CoHo’s profile here.

Victoria Aveyard

Victoria Aveyard is best known for her novel series The Red Queen and is a popular content creator on BookTok. She frequently gains fans through her posts on upcoming new books, publishing, and general lifestyle content. Check out Victoria’s profile here for advice on writing.

Aiden Thomas

Aiden Thomas, who writes folkloric fantasies such as Lost in the Neverwoods and New York Times best seller Cemetery Boys, jumped on the BookTok bandwagon in 2021. He shares promo videos for his book and memes about being a Trans Latinx fantasy writer. Check out his profile here.

Ayana Gray

Ayana Gray used BookTok to promote the launch of her first book, Beasts of Pray. She shares updates that share her enthusiasm for the process and gives other aspiring authors some inspiration. Check out Ayana’s profile here.

Jennifer Millikin

Through BookTok, Jennifer Millikin creates teasers for her books, such as Our Finest Hour and The Patriot. in an effort to generate excitement. During each teaser, she pretends to be the main character in the book. Check out Jennifer’s profile here.

Fiona Lucas

If you go to Fiona Lucas’ BookTok, you’ll find videos of her that walk you through her process of publishing her first book, The Last Goodbye. Check out Fiona’s profile here.

There are hundreds of authors who have found success through BookTok, and reading their stories is sure to inspire anyone to follow in their footsteps. Caseen Gaines, author of Footnotes: The Black Artists Who Rewrote the Rules of the Great White Way, decided to engage with BookTok. “My first video [about Black suffragettes, Aug. 18, 2021] had over 3,000 views. Once I got that immediate gratification, I was off to the races,” he says.

David Alan Arnold (@davidalanarnold), author of Help From Above, has 1.8 million followers on TikTok. He’s also helicopter cameraman for the Deadliest Catch, Survivor and numerous others shows and newscasts. David started a Facebook Group called How to Grow on TikTok. He offers free advice on the topic. This is a treasure trove of information for authors.

The Bottom Line: If you’re looking for a fresh yet effective way to promote your work as an author, you owe it to yourself to explore BookTok.

If you're looking for a fresh yet effective way to #promote your work as an #author, you owe it to yourself to explore #BookTok. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book.

He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top Poetry Competitions Researched by Book Publicist Scott Lorenz

Top Poetry Competitions

By Scott Lorenz
Westwind Communications

Are you a poet and nobody knows it?  Get busy and enter poetry competitions and tell the world about your poetry!

One of the best ways to gain exposure for your poetry is to enter your work into various poetry competitions around the United States. The recognition gained for your prose could help launch your career or give you the encouragement to propel you forward to greater heights. Sometimes that third party endorsement of your work is well worth your time.

I’ve researched and compiled this list of poetry contests that offer recognition and in some cases cash prizes. Good luck!

1. Agha Shahid Ali Prize in Poetry, Salt Lake City, UT. Honoring the memory of a celebrated poet and a beloved teacher, the Agha Shahid Ali Prize in Poetry is awarded annually and is sponsored by The University of Utah Press and The University of Utah Department of English. $1,000 Cash Prize and Publication from the Press; $500 and reading in The University of Utah’s Guest Writers Series from The University of Utah Department of English. https://uofupress.com/agha-shahid-ali-prize-in-poetry/

2. Agnes Lynch Starrett Poetry Prize, Pittsburgh, PA. Established in 1981, the Agnes Lynch Starrett Poetry Prize is administered by the University of Pittsburgh Press. Named in honor of Agnes Lynch Starrett, the Press’s first director, the prize is awarded for a first full-length book of poems. The prize carries a cash award of $5,000 and publication by the University of Pittsburgh Press as part of the Pitt Poetry Series. The series is edited by Ed Ochester, who also serves as final judge in the Starrett competition. https://upittpress.org/prize/agnes-lynch-starrett-poetry-prize/

3. Aliki Perroti and Seth Frank Most Promising Young Poet Award, New York, NY. Established in 2013, the Aliki Perroti and Seth Frank Most Promising Young Poet Award recognizes a student poet twenty-three years old or younger, with an annual cash prize of $1,000. https://poets.org/academy-american-poets/prizes/aliki-perroti-and-seth-frank-most-promising-young-poet-award

4. Amy Lowell Traveling Poet Scholarship, Boston, MA. The American poet Amy Lowell died in 1925. Her will established an annual scholarship to support travel abroad for gifted American-born poets. The scholarship is administered by the Trustees under her will at the law firm of Choate, Hall & Stewart in Boston, Massachusetts. There is no age requirement, publication requirement, or education requirement. Poets must be of American birth. https://www.amylowell.org/

5. Benjamin Saltman Poetry Award, Pasadena, CA. Established in 1998, in honor of the poet Benjamin Saltman (1927-1999), this award is for a previously unpublished original collection of poetry. Awarded collection is selected through an annual competition which is open to all poets. https://redhen.org/awards/benjamin-saltman-poetry-award/

6. Berkshire Prize for a First or Second Book of Poetry, North Adams, MA. The Berkshire Prize for a First or Second Book of Poetry is open to anyone writing in the English language, whether living in the United States or abroad. Translations are not eligible for this prize, nor are previously self-published books. https://www.tupelopress.org/berkshire-prize/

7. Colorado Prize for Poetry, Fort Collins, CO. The Colorado Prize for Poetry is an international literary contest started in 1995. Since the contest began, over 5,000 book-length poetry manuscripts have been entered. Each year’s prizewinner receives a $2,000 honorarium and publication of his or her book by the Center for Literary Publishing. https://coloradoreview.colostate.edu/colorado-prize-for-poetry/

8. Cowles Poetry Book Prize, Cape Girardeau, MO. Individual poems in the manuscript may have been published previously in a chapbook, magazines, journals or anthologies, but the work as a whole must be unpublished. Translations and previously self-published books are not eligible. Open to any poet writing in English, age 18 or older, regardless of publication history. Send 48-100 pages of poetry–any style or theme–with a table of contents and an acknowledgements page for any previously published poems. The page count doesn’t include the table of contents or acknowledgements. No online submissions. http://www.semopress.com/events/cowles-prize/

9. Elixir Press Annual Poetry Awards, Denver, CO. Elixir Press is sponsoring a poetry contest open to all poets writing in English. There will be a Judge’s Prize of $2,000 and an Editors’ Prize of $1000. Both winning manuscripts will be published by Elixir Press. All entries will be considered for publication. An outside judge, to be announced later, will make the final decision for the first prize. The editors will make the final decision for the second prize. http://elixirpress.com/guidelines/annual-poetry-awards

10. Fugue Annual Writing Contest, Moscow, ID. Fugue’s Annual Writing Contest accepts submissions of both poetry and prose (fiction and nonfiction). Multiple submissions are accepted as long as separate fees are paid. For poetry submissions, please send between 1-3 poems. For prose submissions, please send no more than one short story or one essay. https://fuguejournal.com/general-submissions

11. Iowa Poetry Prize, Iowa City, IA. The Iowa Poetry Prize, open to new as well as established poets, is awarded for a book-length collection of poems written originally in English. Previous winners, current University of Iowa students, and current and former University of Iowa Press employees are not eligible. https://uipress.uiowa.edu/resources/prospective-authors/iowa-poetry-prize

12. Jake Adam York Prize, Denver, CO. The Jake Adam York Prize is a collaboration between Copper Nickel & Milkweed Editions. It is open to all poets in the US who have published no more than one full-length poetry collection. The entries are due October 15. The entry fee is $25 (which includes a year’s subscription to Copper Nickel). The prize is $2,000 plus publication by Milkweed Editions. http://copper-nickel.org/bookprize/

13. May Sarton New Hampshire Poetry Prize, Peterborough, NH. The May Sarton New Hampshire Poetry Prize is named for May Sarton, the renowned novelist, memoirist, poet, and feminist (1912-1995). The winner receives $1000, book publication, and 100 copies of the published book, as well as distribution with our other spring titles through our partner UPNE (University Press of New England). https://bauhanpublishing.com/contests/

14. The Cowles Poetry Book Prize, Cape Girardeau, MO. Prize: $2,000 and 30 copies for the author, publication and distribution of a full-length poetry manuscript with a full-color perfect-bound cover. Manuscripts submitted to the contest will be read and judged anonymously. http://www.semopress.com/events/cowles-prize/

15. Miller Williams Poetry Prize, Fayetteville, AR. A prize of $5,000 and publication by University of Arkansas Press is given annually for a poetry collection. Submit a manuscript of 60 to 90 pages with a $28 entry fee by September 30. Visit the website for complete guidelines. https://www.uapress.com/millerwilliamspoetryseries/

16. Raiziss/de Palchi Translation Awards, New York, NY. The Raiziss/de Palchi Translation Awards recognize outstanding translations into English of modern Italian poetry through a $10,000 book prize and a $25,000 fellowship, given in alternating years. To apply, a translator must submit four copies of a proposal describing the work-in-progress, the applicant’s credentials, and how the fellowship money will be used. https://poets.org/academy-american-poets/prizes/raizissde-palchi-translation-awards

17. Rhina Espaillat Poetry Award, Walden, NY. This award honors the achievements of the great Dominican-American poet, translator, and public school teacher Rhina Polonia Espaillat. The Rhina Espaillat Poetry Award will be awarded for an original poem of not more than fifty lines that reflects her lyricism, empathy, and ability to find grace in everyday events of life. https://www.plough.com/en/contact-us/rhina-espaillat-poetry-award

18. Spirit First Poetry Contest, Langley Park, MD. Poetry submissions may be of any length and any style but must have a theme of Meditation, Mindfulness, Silence, Stillness, or Solitude (we are referring to peaceful solitude – not loneliness). Poems may reflect any discipline, any faith, or none. Poems must be previously unpublished. https://www.spiritfirst.org/

19. The Center for Book Arts Poetry Chapbook Competition, New York, NY. The Center’s Poetry Chapbook Competition has been going strong since 1996; past winners have included Ailish Hopper, Jeffrey Skinner, L.B.Thompson, and Rachel Zucker. Poets! Submit your work for this year’s contest; the deadline every year is December 1; current guidelines are up on our site here. https://centerforbookarts.org/calendar/opportunity/2023-poetry-chapbook-contest

20. The Washington Prize, Washington, DC. The Washington Prize, awarded annually to a living American or Canadian poet, is $1,500 and book publication for a manuscript of original poetry in English. Poets at any stage in their career may submit a manuscript of 48 to 80 pages between January 15 and March 15. $25 entry fee. The winner is selected in summer and publication is planned for early the following year. https://wordworksbooks.org/submissions/the-washington-prize/

21. Pushcart Press, Wainscott, NY. Publication in The Pushcart Prize: Best of the Small Presses is awarded annually for works of poetry, fiction, and creative nonfiction published by literary magazines or small presses during the current year.

22. Wergle Flomp Humor Poetry Contest, Northampton, MA. Now in its 14th year, this contest seeks today’s best humor poems. No fee to enter. Submit published or unpublished work. $2,000 in prizes. https://winningwriters.com/our-contests/wergle-flomp-humor-poetry-contest-free

23. Joy Bale Boon Poetry Prize, Elizabethtown, KY. Poets and writers can submit 1-3 poems of any style to The Heartland Review Press poetry contest. All submissions must include a cover letter and author bio of 30-40 words. https://elizabethtown.kctcs.edu/community/theheartlandreviewpress/poetry-prize.aspx

24. Marystina Santiestevan First Book Prize. Awarded annually to a poet writing in English who has not yet published a full-length poetry book, the prize is named in honor of a great supporter of young poets, and the grandmother-in-law of the contest’s final judge, Bob Hicok. Prospective entrants are encouraged to familiarize themselves with Conduit, which champions originality, intelligence, irreverence, and humanity. https://www.conduit.org/book-prizes

25. TWFest Poetry Content, New Orleans, LA. Tennessee Williams & New Orleans Literary Festival hosts an annual competition for 2-4 unpublished, original poems of any style, with a combined length of 400 lines. This contest is only open to emerging writers who have not published a book of poetry. However, poets and writers who have published a book in another genre are still eligible. https://tennesseewilliams.net/contests/

26. Robert and Adele Schiff Awards, Cincinnati, OH. The Cincinnati Review invites submissions for the annual Robert and Adele Schiff Awards. One poem, one piece of fiction, and one piece of literary nonfiction will be chosen for publication in our prize issue, and winning authors will receive $1,000 each. All entries will be considered for publication in The Cincinnati Review. https://www.cincinnatireview.com/contests/robert-and-adele-schiff-awards/

27. Maine Artist Fellowship, Augusta, ME. The Maine Arts Fellowships recognize artistic excellence in the careers of Maine artists. Fellowships are not grants but are merit-based awards based on the level of artistic creativity and vision as shown in the artist’s support materials. https://mainearts.maine.gov/Pages/Funding/Individual-Artist-Fellowships

28. Bellevue Literary Review Prizes, New York, NY. The Bellevue Literary Review Prize awards young poets who create work related to the themes of health, healing, illness, the mind, and the body. Winners are published in the Spring 2024 issue of the BLR and receive a $1000 cash prize. Honorable mention is awarded $300. Poetry entries are encouraged to be written vividly with a strong narrative. https://blreview.org/blr-prizes/

29. Kingsley Tufts Poetry Award, Claremont, CA. The Kingsley Tufts Poetry Award is an annual poetry contest open to mid-career US poets & writers. The generous cash prize is given to encourage poets to have the freedom to dedicate a year to writing their next book and honing their craft without having to worry about paying bills. https://arts.cgu.edu/tufts-poetry-awards/

30. Los Angeles Review Literary Award, Los Angeles, CA. Los Angeles Review awards four first-place-winning writers a $1000 prize for the annual literary competition. Using their online submission, poets can submit up to three poems of no more than 50 lines each. First place will also be published in the new LAR Online and included in the annual best-of-print edition. Only previously unpublished poems are considered for this award. https://losangelesreview.org/awards/

31. Barrow Street Press Prose Book Award, Kingston, RI. Barrow Street’s 2023 Poetry Book Prize has an annual poetry collection prize of $1500 that will be awarded to the first-place winner. Writers and poets must submit a manuscript or book of poetry of 50 to 80 pages to be judged. The poetry must be in English and include a table of contents and an acknowledgment of any previously published poems. https://barrowstreet.org/press/submit/

32. New Writers Awards, Ann Arbor, MI. Now entering its 55th year, the New Writers Award confers recognition on promising writers who have published a first volume in one of the three genres: Poetry, Fiction, and Creative Non-fiction. Judges of the New Writers Award are faculty members of creative writing and literature at GLCA’s member colleges. https://www.glca.org/faculty/new-writers-award/

33. Akron Poetry Prize, Akron, OH. The University of Akron Presson awards a first-place prize of $1500 for an English poetry manuscript of at least 48 pages and no longer than 90. Manuscripts must be submitted using the online portal, and all entries need to adhere to the guidelines available on their website. Online unpublished works are eligible, but individual posts that may have appeared in literary magazines are acceptable. As well as winning the cash prize, the first-place winner’s book will be published as a part of the Akron Series in Poetry. https://www.uakron.edu/uapress/akron-poetry-prize/

34. 42 Miles Poetry Award, South Bend, IN. The 42 Miles Press Poetry Award was created in an effort to bring urgent and original voices to the poetry reading public. The prize is offered annually to any poet writing in English, including poets who have never published a full-length book as well as poets who have published several. New and Selected collections of poems are also welcome. https://42milespress.com/contest/

35. Omnidawn Poetry Contests, Richmond, CA. Omnidawn Publishing hosts an annual poetry competition awarding first-prize $1000 and publication with 20 author copies. Manuscripts must be in English, and editors encourage a wide range of styles, forms, diversities, and aesthetics (for example: prose, haiku, lyric, and experimental verse). https://www.omnidawn.com/contests/omnidawn-poetry-contests/

36. Townson University Prize for Literature, Towson, MD. Townson University hosts an annual literary prize for a poetry, fiction, or creative nonfiction book. Books published within the past three years or scheduled for publication in 2023 are eligible. Publishers, institutions, or individuals can submit three copies of a book or manuscript. It’s important to note that only residents of Maryland who have lived in the state for at least three years can apply. https://www.towson.edu/cla/departments/english/documents/towson_prize_for_literature_rev.pdf

37. Poetry Nation Poetry Contests. Enter your poem for a chance to win up to $2,000 in cash and prizes! Our semi-annual poetry contests award a multitude of prizes to deserving poets. Your poem can be on any topic, using whatever style you prefer. There is no fee to enter our contests, so you have nothing to lose. https://www.poetrynation.com/contest/

38. Oklahoma Poem Contest, Locust Grove, OK. To celebrate National Poetry Month and Oklahoma, the Rural Oklahoma Museum of Poetry conducts an annual Oklahoma Poem Contest, with cash prizes for the winners. Poems must honor or celebrate Oklahoma in some way. Look at the previous winners below to get an idea of what this means. https://rompoetry.com/oklahoma-poem-contest/

39. The Donald Justice Poetry Prize, West Chester, PA. The Donald Justice Poetry Prize is part of the Spencer Poetry Awards, which Kean W. Spencer created in honor of his mother, Iris N. Spencer. The prize recognizes the distinguished American poet, teacher, and Pulitzer Prize winner, Donald Justice. The WCU Poetry Center welcomes submissions of unpublished, original book-length manuscripts that pay attention to form for consideration in this competition.
The winner of the competition will receive $1,500, and have their manuscript published by Autumn House Press. https://www.wcupa.edu/arts-humanities/poetry/contestAwards.aspx

40. Milton Kessler Memorial Prize for Poetry, Binghamton, NY. They accept submissions of 1-3 poems per reading period–no more than 5 pages total. Please send no more than one poetry submission per reading period. We prefer poems with a strong lyric voice and sense of urgency. https://harpurpalate.submittable.com/submit

The Bottom Line: If you are poet and nobody knows it then it’s time to get busy and enter poetry competitions. Do it TODAY!

If you are #poet and nobody knows it then it's time to get busy and enter #poetry #competitions. Do it TODAY! Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers.

His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://westwindbookmarketing.com/ or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else? Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Authors: Here’s How to do a GREAT Media Interview

TV and Radio Interview Tips for Authors

Remember, an Interview is a Conversation, not a Monologue or a SPEECH!

By Scott Lorenz
Westwind Book Marketing

Before scheduling authors for media interviews one of the most important things I convey is that an interview is a conversation… NOT a Speech.

I was interviewed recently by Vanessa Denha Garmo on WJR in Detroit about my own book called Book Title Generator. We discussed the importance of a good title that is memorable. Because when you’re driving down the freeway and you catch an interview with an author you want to remember the title so you can buy it!

Off air, Vanessa confessed that she had a 14-minute interview with a guest on her show which airs on Ave Maria Radio. “He engaged in one my biggest pet peeves. He shared all his information in the first questions asked. He was informative but longwinded,” said Garmo.

She said that she managed to get in just two questions during the entire interview and ended having to cut him off. “I despise interrupting a guest in mid-sentence, but we ran out of time. This is not the first time this has happened. When I sense someone is answering more than the question, I let them know how much time there is left in the interview,” said Garmo.

One rule to follow is that if the answer to a question takes you two minutes to answer, you have spoken too long. Garmo conducts media training sessions with clients, and coaches them to answer the question and move on. Remember, give the interviewer an opportunity to ask more questions. It’s the host’s show, not yours.

As a book publicist, we supply the media with suggested questions to guide the interview and to assist them in case they’ve not had time to read the book. When being interviewed on the radio, TV or for a podcast, we make those questions concise, informative and to the point. With print reporters, you have more leeway but when you are on broadcast interview, you have a specific amount of time to talk, and the host will cut you off if you are verbose.

Also, keep in mind that an interview is an audition for a repeat visit, or another show produced by the host or producer. One of my favorite talk show hosts first brings my clients on for a podcast and if she likes them she’ll bring them back for a TV interview. They won’t want to bring you back on if you ramble or take up the entire interview segment answering one question. The interview is a conversation, not a monologue.

Garmo says the best way to avoid this issue is to prepare ahead of time. Anticipate the questions that could be asked… in case they don’t use your own questions.

Then practice answering the questions. You could even record yourself answering the questions and watch your time. Find out ahead how long the interview will be and prepare for the exact points you want to get across. Part of managing a message is managing the time you take answering a question.

Here are Vanessa Denha Garmo’s basic strategies when being interviewed on LIVE TV, Radio or a Podcast.

  1. Manage the time by knowing how much time you have for a LIVE interview.
  2. Prepare your points ahead of time.
  3. If you are truly an expert, you will know the subject well. Share what you know.
  4. Be specific and to the point.
  5. Share stories that are brief and relevant.
  6. Be genuine and authentic by being yourself.
  7. Always Speak the TRUTH!

I like to remind my clients that an interview is a conversation many people are listening to and requires ‘give and take’ during the process.

The Bottom Line: Remember, an interview is a conversation, not a monologue or a SPEECH! Get media training. Don’t wing it!

If you would like to get professional media training with Communications Strategist, Vanessa Denha Garmo please visit her website: https://epiphanycommunications.com/

Before scheduling #authors for #media #interviews one of the most important things I convey is that an #interview is a conversation… NOT a #Speech. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


National Publicity Summit – Should You Go?

National Publicity Summit New York

By Scott Lorenz
Westwind Communications

As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.

So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”

Forget about it. It’s not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.

I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link: https://nationalpublicitysummit.com/

As a #bookpublicist I get asked by clients and authors about going to the #NationalPublicitySummit in #NewYork. I’ve attended almost every #Summit since Steve Harrison started it and go once or twice a year to create new media… Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


18 Literary Agents Reveal “How to Land a Book Deal”

Literary Agents Spill The Beans

By Scott Lorenz
Westwind Communications

Whether you’re a new author or have been on the New York Times Bestseller List for years, literary agents are likely top of mind. After all, these professionals may be just what you need to get published or take your career to the next level. A quality agent can review your manuscript and help you land a lucrative book deal.

Since literary agents are so integral to success, I came up with this revealing compilation of interviews with literary agents. Tune in and prepare to be inspired! Sometimes all that it takes is a little insight into the process that can help you gain a competitive edge and succeed in your writing career.

1. Jeff Herman

(https://www.youtube.com/watch?v=T0F4vvTWG74)

Jeff Herman is a well-respected agent and the author of “Jeff Herman’s Guide to Book Publishers, Editors, & Literary Agents.” He entered book publishing in his mid 20s when he didn’t have much experience. Since he had to figure out a lot on his own, he wrote this book to steer new authors in the right direction. In my opinion, investing in this book is a must, no matter where you are in your career. Once you read it, you’ll find it well worth the money.

Jeff Herman

2. Brooks Sherman

(https://www.facebook.com/watch/?v=2116395441773699)

Brooks Sherman shares what he looks for in a query letter. He explains that the most effective letters focus on plot and character rather than themes or messages. In addition, he likes to learn about a writer’s educational background as well as details about any past publications and writer’s workshops they’ve participated in.

Brooks Sherman

3. Mollie Glick

(https://sobookingcool.com/2018/09/12/interview-with-literary-agent-mollie-glick/)

Mollie Glick states that she loves her job as a literacy agent because it challenges her to figure out how to push messages that are worth sharing into the world. She often reaches out to authors who have accomplished something that is incredibly inspirational or post something that sparks an interesting conversation.

Mollie Glick

4. Sallyanne Sweeney

(https://www.youtube.com/watch?v=dEoU5xA6HeY)

Sallyanne Sweeney explains that she enjoys working with writers on manuscripts that they might have been working on for years. She loves to see the transformation from an initial idea to a finished book and being involved in every aspect of the publishing process.

Sallyanne Sweeney

5. Howard Yoon

(https://www.rossyoon.com/howard-yoon)

Howard Yoon explains that the process of working with an author is a lot like dating. During the first couple of meetings, you’re not sure if things are going to work out. When it actually does work, everything clicks. Yoon chooses books he believes have a valuable contribution to the world.

Howard Yoon

6. Mark Gottlieb

(https://www.youtube.com/watch?v=3sQGSPrdaA8)

Mark Gottlieb talks about how authors can go about finding agents. He says that authors should always aim high and think highly of themselves. Gottlieb recommends Publishers Marketplace, which ranks publishers by number of books deals and lets you filter your search by genre.

Mark Gottlieb

7. Alyssa Jennette

(https://www.facebook.com/cardinalrulepress/videos/1158824181170762)

Alyssa Jennette talks about what authors should do before seeking an agent. She suggests they send their work to a critique group, an editor, or another professional so they can look it over and provide feedback before it gets in front of an agent. This way it’ll be as ready for publishing as possible.

Alyssa Jennette

8. Jessica Reino

(https://www.youtube.com/watch?v=UM-Y8xucJsE)

Jessica Reino reinforces the fact that every author is unique so it’s important to write what you want to write and edit your work the way you see fit. She also discusses Twitter and other social media platforms, which she highly recommends to nonfiction authors. Reino notes that if you’re going to create social media outlets, only do so if you’re going to actively use them.

Jessica Reino

9. Eva Scalzo

(https://www.youtube.com/watch?v=UL0vYbcgohY)

Eva Scalzo encourages her authors to tell her which editors and publishers they’d like to work with as many have specific preferences. She advises them on what they need to know about these professionals and organizations and helps them come up with a backup plan.

Eva Scalzo

10. Katie Greenstreet

(https://www.youtube.com/watch?v=0rr6d0X2P7k)

Katie Greenstreet explains that she looks for a very unique voice in the first chapter. She loves quirky narrators and will always be drawn to something that she hasn’t seen before. Greenstreet also wants to know that an author truly understands the big picture of their work and conveys it clearly in their synopsis.

Katie Greenstreet

11. Jim McCarthy

(http://www.middlegradeninja.com/2020/08/middle-grade-ninja-episode-88-literary.html)

Jim McCarthy explains that there are plenty of great books, but he can’t represent them for the sole reason that he doesn’t have the editorial vision for them. He reinforces the fact that authors should find agents that are worthy of them.

Jim McCarthy

12. Stephen Barbara

(https://www.youtube.com/watch?v=f2ymzI9EcLk)

Stephen Barbara reveals that his role as an agent is a combination of support, advocacy, and a little bit of therapy. He also explains that he likes query letters that prove writers have done their research and know who he is and what he’s done in the past.

Stephen Barbara

13. Broo Doherty

(https://vimeo.com/511534956)

Broo Doherty discusses general questions about literary agents and gives insight about what it’s like to be an agent. She also dives deep into what she’s looking for in new clients and how she manages her existing client base.

Broo Doherty

14. Ted Weinstein

(https://vimeo.com/18828443)

Ted Weinstein states that the keys to success for any author come down to two things: marketability and personal passion. He also encourages authors to do their research when looking for agents and recommends a few great books for them to read.

Ted Weinstein

15. Davinia Andrew-Lynch

(https://www.youtube.com/watch?v=3kRN33R_Y68)

Davinia Andrew-Lynch goes over the typical day of a literary agent. She explains that every day is different. Some days are packed with meetings while others are filled with editing manuscripts. There are also days reserved for admin work like sorting through contracts and consulting with designers about covers.

Davinia Andrew-Lynch

16. Donald Maass

(https://www.youtube.com/watch?v=2BhFf27agew)

Renowned agent Donald Maass founded the Donald Maass Literary Agency in 1980. His agency sells more than 150 novels to major publishers on a national and global level. He states that he tries to articulate why a certain plot or character isn’t working to truly help authors.

Donald Maass

17. Andrea Somberg

(https://www.youtube.com/watch?v=axgOKH-2p8o)

Andrea Somberg has been a literary agent for over 15 years and represents several New York Times bestselling authors. In this hour-long interview, she discusses a number of topics, including what draws her to queries, what types of authors succeed, and how new authors can grow their careers.

Andrea Somberg

18. Chip MacGregor

(https://www.youtube.com/watch?v=6PeuQOd5bIg)

Chip MacGregor has represented many big-time authors including Brennan Manning, Vincent Zandri, Rachel Hauck, Mindy Clark, Irene Hannon, Bonnie Gray, and Michelle McKinney. In this interview, he talks about the changing world of publishing, primarily in the Christian market.

Chip MacGregor

The Bottom Line: Watch these literary agent interviews. Take notes. Even if they don’t represent your genre, they can offer your insight into the process of “Getting A BOOK DEAL.”

18 Literary Agents Reveal “How to Land a Book Deal” #literary #books #authors #literaryagents #bookpublishing #agents Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!