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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Top TEDx Talks for Authors

Top TEDx Talks for Book Authors

By Scott Lorenz
Westwind Book Marketing

TED or TEDx Talks are an invaluable resource for everyone, including authors. Whether you’re an aspiring author, early on in your career, or have been on the New York Times Best Seller list multiple times, you can definitely learn something from them. Since there are countless TEDx Talks out there, I’ve put together this list of the top talks for authors. No matter what your goals are as an author, they’re sure to motivate, inspire, intrigue, and educate you in some way shape or form.

How to Sell Without Selling Your Soul by Steve Harrison

Ted Talks for AuthorsI’ve known Steve Harrison for 25+ years. He is a leading book marketing and book publishing expert whose company helped launch a number of bestselling books including Rich Dad, Poor Dad and Chicken Soup for the Soul. In his TEDx talk, you’ll learn a four-step method that will allow you to sell your book more effectively. All types of people, therapists, doctors, business owners, and authors reach out to him for advice on how to take their ventures to the next level.

The Clues to a Great Story by Andrew Stanton

Screenwriter Andrew Stanton and the face behind Toy Story, A Bug’s Life, Monsters, Inc, Finding Nemo, and many others shares all the essential elements needed for a great story. He explains that storytelling is a lot like joke telling because you have to know your punchline. Stanton reinforces the fact that whatever you write should connect with others emotionally. Give them a reason to care.

Want to Be More Creative? Go for a Walk by Marily Oppezzo

Regardless of the genre, creativity is key to a successful book. That’s where this quick, five-minute TED talk by Marily Oppezzo, a behavioral and learning scientist comes in. According to Oppezzo, a simple walk can be all it takes to get your creative juices flowing. It might help you out the next time you get stuck during your next brainstorm.

Words, Not Ideas by ​​Mattie Bamman

Mattie Bamman is a culinary writer and editor who came up with this TED talk to explain why writer’s block happens and what you can do to overcome it. She suggests that it’s the words themselves that often make writing a challenge. That’s why you should view words as objects, estimate how many you need, and create a blueprint that will help you complete the books.

How To Write A Book In A Weekend: Serve Humanity By Writing A Book by Chandler Bolt

Author of six bestselling books and CEO of Self Publishing School, Chandler Bolt gave a TED talk called “How To Write A Book In A Weekend: Serve Humanity By Writing A Book.” It revolves around his belief that the best way to serve humanity is to write a book. Bolt also dives into what keeps most people from getting started and how you can get your rough draft done in just one weekend.

The Bottom Line: TED’s mission is “ideas worth spreading,” and I believe these TED and TEDx Talks firmly live up to it. Check them out. You won’t be disappointed!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net


The Author’s Checklist

The Author’s Checklist

By Scott Lorenz
Westwind Communications

If you’ve written a book and are ready to publish it, you may be wondering what to do next. Fortunately, you’ve come to the right place. We’ve compiled this handy author’s checklist to help you navigate through the publishing phase and beyond. By following it, you can set your book up for unparalleled success.

Choose the Right Title

There’s no denying your title can make or break the success of your book. It’s what will attract readers and get your book noticed. If you’re unsure of how to name your book, I encourage you to check out my award-winning bestselling book, “Book Title Generator: A Proven System in Naming Your Book.” I implore you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

It’s packed with solid tips and tricks that will help you craft the best title for your book.

Get a Compelling Book Cover

The truth is readers and media members will judge a book by its cover. That’s why it’s important to ensure your cover is professional and ideal for your target audience. Fortunately, there are plenty of incredible book cover designers on websites like Book Covers for All and Killer Covers. It’s a good idea to visit some bookstores to get some inspiration for your cover. Also, don’t forget to check out my article on the “46 Book Cover Designers to Create Your Best Selling Cover.”

Ask for Feedback

As a writer, it’s easy to spend hours upon hours trying to perfect your writing. While your opinion of your book matters, the feedback of others can be invaluable. Ask friends, family, acquaintances, and those in the industry to give your book a fresh set of eyes. Not only are they likely to help you catch typo and grammar issues, they might give you some ideas on how to tighten up and improve your book. In the end, trust book professionals when it comes to the make or break decisions.

Hire an Editor

By hiring an editor, you can receive professional feedback on your book. Before you commit to one, however, make sure you check out their portfolio and references. Not all editors are created equal and you want to ensure the one you choose has the skills and experience to set your book up for success. Take a look at my article on “How Editing, Copyediting, and Proofreading Make Your Book Shine.”

Figure Out Your Target Audience

Target audience refers to the people who will buy and read your book. Think about your genre and theme to determine who they might be. Make sure the Amazon categories you select are relevant and focused about the topic and genre and not general in nature. Once you nail down your audience, you’ll find it easier to promote and market your book.

Design a Book Marketing Strategy

Before you publish your book, think about book marketing. Will you create a standalone website for it? Do you have plans to promote it via Facebook, Twitter, and other social media outlets? Or will you host book signings and mail review copies of your book to members of the media and potential reviewers? When it comes to book marketing success, having a plan that you execute well is just as important as the creativity that went into writing your book.

Consider a Literary Agent

There are many benefits of working with a literary agent. Depending on the agent you choose, they can pitch your book to their known publishing contacts and give you a competitive edge. Many publishers will only work with agents because they ‘vet’ the books and ‘weed out’ the books that are not a good fit for their publishing house. To find the right agent check out my article about “How to Sign a Top Literary Agent” on my blog Book-Publicist.com.

Decide Whether to Use a Distributor

A distributor delivers books to retailers. Since most libraries and bookstores won’t usually accept sales pitches and books from self published authors, a distributor may be worth exploring. By working with one, you can bridge the gap between you and large audiences.

Figure Out When to Publish

Contrary to popular belief, the holiday season isn’t the best time to publish your book. If possible, publish your book at any other time. January, February, and March are ideal because the weather is usually colder and people are stuck inside with more time to read. If you are deciding to publish in December or January, choose January because you’ll have a new copyright date. If you publish in December it’ll look one year old in January even though it’s only been out one month.

The Bottom Line: Remember, pilots use checklists before each flight and authors need a checklist before they hit “publish!”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.


The Top Writers’ Conferences for 2022 by Book Publicist Scott Lorenz

Writers Conferences and Confabs are great place to learn about publishing and writing

By Scott Lorenz
Westwind Communications

If you are a serious writer with high aspirations, then you’ll want to go to a writers’ conference. Want to meet authors and exchange ideas, tips and techniques? Then sign up for a writer’s conference today.

A writers’ conference is a think tank for authors to build on each other’s ideas and inspire new achievements in their own work. For the cost of lodging and registration, the payoff for attending a writers’ conference could be tremendous.

Attending a writers’ conference gives you a chance to pitch your book, learn about the various publishing options and meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can talk to people with valuable input on shaping your book. At a writers’ conference, you’ll get all sorts of advice to help you wrap up your project when you return home.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. I suggest you develop an ‘elevator pitch’ about your book that you can deliver in 30 seconds. Have a one-pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who you’ll meet so be prepared for that moment!

Here are some upcoming writers’ conferences in 2022:

February 4-5, 2022: Michigan Writers Conference (Detroit, MI). At this writers conference, participants will enjoy a day of intense instruction on how to get their works published. https://michiganwritingworkshop.com/

March 4-5, 2022: Atlanta Writing Workshop (Atlanta, GA). The title of the Atlanta Writing Workshop is “How to Get Published.” It focuses on classes and advice intended to help you get your works published. https://atlantawritingworkshop.com/

March 24-26, 2022: 53rd Annual UND Writers Conference (Grand Forks, ND). Founded in 1970 and held every year since, the UND Writers Conference is a three-day event featuring six to eight authors annually ranging from Gwendolyn Brooks and August Wilson to Tommy Orange and Colson Whitehead. The UND Writers Conference is committed to community outreach, engagement, and finding ways to increase audience access to literature. https://und.edu/writers-conference/

April 7-9, 2022 Las Vegas Writers Conference (Las Vegas, NV). At the Las Vegas Writers Conference, writers can meet and learn from some of the greatest agents, authors, and professionals in publishing. https://lasvegaswritersconference.com/

April 8-9, 2022: Blue Ridge Writers Conference (Blue Ridge, GA). The Blue Ridge Writers Conference is a hidden gem tucked away at the tip of the blue ridge mountains. This year’s keynote speaker, Melissa Fay Green, is an award-winning nonfiction author. Green will be one of many professional authors taking part in discussions and panels at the event. https://www.blueridgewritersconference.com/registration-forms.html

April 21-23, 2022: NWG Annual Conference (Omaha, NE). The Nebraska Writers Guild offers three days of consultations, critique boot camps, and shop talk seminars. Appointments with literary agents like Kristina Slater are first-come, first-served, and have no extra cost. This conference is perfect for writers who would rather focus on intimate group or pair discussions rather than large panels. Workshops are capped to allow for in-depth discussion and a focus on networking without small talk. https://nebraskawriters.org/news-events/annual-events/annual-conference.html

April 23, 2022: Spring Conference – North Carolina Writers Network (Greensboro, NC). The North Carolina Writers’ Network and the MFA in Creative Writing Program at UNC-Greensboro bring you a full day of classes, workshops, conversations, and more. This year’s Spring Conference again will be in UNCG’s MHRA Building, on the corner of Spring Garden and Forest Streets, and in Curry Auditorium next door, offering classes and discussions on the craft and business of writing and publishing. https://ncwriters.org/index.php/programs-and-services/conferences/12593-sc22

April 27-May 1, 2022: Muse and the Marketplace (Boston, MA). It will include goal setting, small cohorts of writer friends and those working in your genre, and 70 sessions given by excellent guest authors on the craft of the novel, memoir, poetry, and more, plus sessions on navigating the publishing world led by premiere literary agents, editors, publicists, and more. https://museandthemarketplace.com/register-2022/

April 28-30, 2022: Northern Colorado Writers Conference (Fort Collins, CO). The Northern Colorado Writers Conference will hold workshops, sessions, and four-hour master classes to inspire authors. https://northerncoloradowriters.com/conference/

April 29-May 1, 2022: Pikes Peak Writers Conference (Colorado Springs DoubleTree). Pikes Peak Writers Conference will be held virtually this year. Writers can participate in workshops taught by subject matter experts and listen to keynote speakers. https://pikespeakwritersconference.com/

May 1-2, 2022: ASJA Annual Conference (Jersey City, NJ). With more than 900 members, ASJA stands as the country’s leading and most prestigious association of successful journalists, authors, and nonfiction and literary nonfiction writers, and we’ve never had a better time to talk about collaboration and networking. https://www.asja.org/event/asja-conference/

March 5, 2022: 2022 Bay to Ocean Writers Conference Program (Wye Mills, MD). Now celebrating its 25th year, the Bay to Ocean Writers Conference is a one-day event that has attracted more than 4,000 writers over its history. It is sponsored by the Eastern Shore Writers Association (ESWA), a non-profit organization of writers from across the Delmarva Peninsula. https://www.easternshorewriters.org/event-4616622

May 6-7, 2022: Atlanta Writers Conference (Westin Atlanta Airport Hotel, Atlanta, GA). The Atlanta Writers Conference offers one-on-one manuscript sample critiques, pitch sessions, and workshops. https://atlantawritersconference.com/

May 12-14, 2022: Storymakers Conference (Provo, UT). The Storymakers Conference will consist of various classes that cover various topics such as cover design, marketing, creating a writing business, and the nuts and bolts of screenwriting. https://storymakersguild.org/storymakers-conference/

June 20-26, 2022: Minnesota Northwoods Writers Conference (Bemidji, MN). This writing conference is full of workshops, Q&A sessions, panel talks. https://www.northwoodswriters.org/

June 24-26, 2022: Agents & Editors Conference (Austin, TX). This conference brings together nationally-known literary agents and book editors and other industry professionals with writers at all stages of the writing process for a weekend of conversation and community around the craft of writing and the practical steps toward publication. It would have 200+ attendees. https://writersleague.org/programs/a-e-conference/

July 8-10, 2022: Imaginarium (Louisville, KY). Join bestselling fantasy authors, Michael Williams and Tim Waggoner, at Imaginarium 2022! More than 130 panels will be taking place during this three-day celebration of storytelling. This event is more than your typical conference. It’s also a film festival, gaming tournament, Comicon convention, and a book fair! Imaginarium prides itself on being family-friendly with something for everyone. Kids 12 and under can attend for free! https://www.entertheimaginarium.com/

July 11-14, 2022: Squire Summer Writing Workshops 2022 – North Carolina Writers Network (NC). The Squire Summer Writing Workshops offer an intensive course in a chosen genre (fiction, creative nonfiction, poetry), with ten hour-and-a-half sessions over the four days of the program. Registrants work in-depth on their own manuscript samples, as well as their colleagues’, while also studying the principles of the genre with their instructor. Other features include faculty readings, panel discussions, and open mic sessions for residents. Registration opens on or before May 1. https://ncwriters.org/index.php/programs-and-services/conferences

July 17-23, 2022: Port Townsend Writers Conference (Port Townsend, WA). The Port Townsend Writers Conference will feature guided free writes as well as readings and lectures by contemporary writers in the heart of the Pacific Northwest. https://centrum.org/the-port-townsend-writers-conference/

July 21–24, 2022: San Francisco Writers Conference (San Francisco, CA). The San Francisco Writers Conference (“SFWC”) enjoys a rich literary culture. Over the course of four days, over 500 attendees and renowned keynote authors, presenters, editors, and agents, attend SFWC, combining the best of both the traditional publishing industry with the latest technology to empower authors to publish anywhere. Situated just north of Silicon Valley, the SFWC is truly a one-of-a-kind celebration of craft, commerce, and community. https://www.sfwriters.org/

July 24-29, 2022: Napa Valley Writers Conference (Napa, CA). At the Napa Valley Writers Conference, writers can participate in small workshops related to poetry, fiction, or translation that meet for two hours daily over a five-day period. http://www.napawritersconference.org/

July 28-31, 2022: Writer’s Digest Annual Conference (New York City, NY). Writer’s Digest Annual Conference offers everything you need to advance your writing career creatively and professionally. Gain invaluable tips to improve your craft, explore publishing options and learn how to establish a sustainable career—all while being inspired by successful authors and your fellow attendees. It’s all brought to you by Writer’s Digest, the experts at nurturing and developing writers at every stage of their career for over 100 years. https://writersdigestconference.com/

August 4-6, 2022: Mendocino Coast Writers Conference (Mendocino, CA). At this conference, writers can participate in morning workshops that are related to various genres. https://mcwc.org/

August 18-21, 2022: Killer Nashville Writers Conference (Franklin, TN). Writers who attend the Killer Nashville Writers Conference can expect writing workshops, pitch sessions, panel discussions, author signings, and a book fair. https://www.newpages.com/writing-conferences/killer-nashville

September 8-10, 2022: 2022 Marketing & Genre Intensives (Liberty, NC). This three-day event is full of the latest information, resources, and step-by-step strategies for writers who want: Personalized attention to get your questions answers, To grow your platform quickly to a targeted audience, To maximize your time and efforts with marketing to your readers, Practical strategies for an upcoming book launch or relaunch and To avoid common mistakes writers make. https://www.seriouswriteracademy.com/2022-intensives/

September 9-11, 2022: Colorado Gold Writers Conference (Denver, CO).  We want to help you “lift up and lift off” your writing career at 2022’s Colorado Gold Conference. Come mingle with our keynotes (New York Times Bestsellers Chuck Wendig and Katherine Center), meet super-star agents, and attend workshops for a variety of topics and genres. https://rmfw.org/conference-2022/

October 17-22, 2022: The Real Paris Retreat: a Socially-Engaged Writing Intensive (Paris, France). In-depth, authentic and affordable. For writers of prose: memoir, fiction, autofiction, creative nonfiction or cross-genre experimentation. Ten participants maximum; registration includes daily critique workshop, craft discussion & classes, an individual manuscript consultation, guest lectures and optional afternoon literary activities. Workshops meet in neighborhoods frequented by local artists and writers rather than by tourists. A teaching fellowship for a writer of color is available. https://www.shannonesque.com/

October 21-23, 2022: Emerald City Writers Conference (Bellevue, WA). The Emerald City Writers Conference will offer workshops, pitch appointments, agent and editor panels, and happy hour socialization opportunities. https://www.emeraldcityromancewriters.org/emerald-city-writers-conference

October 21-23, 2022: Kansas Authors Club State Writing Convention (​Lawrence, KS). The convention is being planned for in-person presentations with a likelihood of some form of a hybrid audience. We are looking for an array of workshops that will address beginning writers through those with experience in writing and publishing. We will also plan for a balance of workshops covering fiction, nonfiction, and poetry. https://www.kansasauthorsclub.org/2022-convention.html

November 4-6, 2022: La Jolla Writers Conference (San Diego, CA). At the La Jolla Writers Conference, writers can attend two types of classes: 50-minute lecture sessions or 110-minute workshops. https://lajollawritersconference.com/

November 7-13, 2022: Kauai Writers Conference (Kauai, HI). At the Kauai Writers Conference, writers can enjoy four days of master classes, small group discussions, and individual sessions with literary agents. https://kauaiwritersconference.com/

November 18-20, 2022: Fall Conference 2022 – North Carolina Writers Network (Wilmington, NC). The Fall Conference attracts hundreds of writers from around the country and provides a weekend full of activities that include lunch and dinner banquets with readings, keynotes, tracks in several genres, open mic sessions, and the opportunity for one-on-one manuscript critiques with editors or agents. Conference faculty include professional writers from North Carolina and beyond. Held every year in a major hotel, the conference rotates annually. Registration opens on or before September 1. https://ncwriters.org/index.php/programs-and-services/conferences

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers. You may acquire knowledge you can use immediately, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Take a little working vacation and hit some writers’ conferences. Make it a priority to sign up for one in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net


Top 27 Author Websites in 2022 Compiled by Book Publicist Scott Lorenz

Need a website for your book? Contact Scott Lorenz today!

By Scott Lorenz
Westwind Communications

Your author website is a critical element for the promotion of your books. It’s where people turn to learn more about who you are and what you have to offer. Therefore, it’s important your website provides visitors what they are looking for… information about YOU, YOUR book and how to buy it. Don’t make people click on ten links to get to the buy button!

Key elements of an effective author website include:

  1. Book Cover
  2. Author Headshot
  3. Blurbs from Reviewers
  4. Book Trailer
  5. Buy Buttons to Amazon, Barnes and Noble, etc.
  6. Excerpts or Quotes from the book
  7. Media Clips & Logos
  8. Book Awards
  9. Your Backlist of Books
  10. Option to sign up for your mailing list

If you’d like to create an attractive website that builds your brand and promotes your books, it’s a good idea to explore current author sites and ‘benchmark’ against them. Why reinvent the wheel right?  They can give you some inspiration and help you take the right steps toward the ideal online presence. Here’s a list I’ve compiled of the ‘Top 25’ author sites for your review. Let me know what you think. If you know of an author website to add to the list tell me in the comments section below.

1. James Patterson

James Patterson

James Patterson can afford to pay just about anything for his web design so what exactly is he doing? Take a look and find out for yourself. Fortunately, he has a mailing list you’re welcome to join. You can also tweet out all his books and check out his latest trailers.

2. Anthony Horowitz

Anthony Horowitz

When it comes to color, Anthony Horowitz nailed it. He was strategic about the colors he used. As you can see, the rustic orange highlights his top-selling books. Horowitz also displayed his Twitter handle prominently so you can follow him easily.

3. Colleen Coble

Colleen Coble

You can’t go wrong with a website layout like the one on Colleen Coble’s site. It boasts a clean look with features like a newsletter signup as well as designated pages for her current lineup of books, latest releases, and media coverage.

4. Tony Robbins

Tony Robbins

Tony Robbins’ website is catchy and compelling thanks to the emphasis on his tagline. From the moment you visit it, you want to “Ignite. Achieve. Excel.” His website makes it clear that his coaching services have the potential to change your life.

5. Jay Shetty

Jay Shetty

Jay Shetty’s website promotes his offerings which include his podcast and courses. It also highlights his impressive media coverage. Once you visit his website, you’ll know right away that he was featured on The Today Show, Red Table Talk, World Mental Health Day, and many others.

6. Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell has a clean website that draws attention to one of his top books, “The Bomber Mafia.” The “Learn More” tab directs site visitors to take the next step and buy the book on places like Amazon and Apple Books.

7. Stephen King

Stephen King

In addition to the attractive design, Stephen King’s website features an informative frequently asked questions page (FAQ). Visitors can go there to find out why he became a writer, where he gets his ideas, and more.

8. Emma Davies

Emma Davies

When you go to Emma Davies’ website, you’re sure to notice the turquoise color scheme as it really stands out. There’s also a great picture of her as well as a welcome message that directs visitors to her social media outlets and contact page.

9. Daniel Gibbs

Daniel Gibbs

Daniel Gibbs knew what he was doing when he requested an interactive website. Visitors can enjoy a variety of unique pages like the map page, ship schematics page, timeline page, and robust universe encyclopedia.

10. Jonathan Fields

Jonathan Fields

There’s no denying that the close up of Jonathan Fields’ face catches your attention. His website also features a one-of-a-kind email signup that you’ll be directed to join if you state that you “totally agree” and love discovering stories and ideas that inspire you.

11. Henry Neff

Henry Neff

Henry Neff’s social media profiles stand out and draw visitors to become a follower or fan. Additionally, his website boasts a robust “About Henry” section with his biography, events, press and interviews, and school visits.

12. Kelly Minter

Kelly Minter

Kelly Minter’s website has a lovely picture of her and clearly conveys who she is: an author, speaker, and musician. We love the easy access to her bible study and email signup that lures visitors in with a free download.

13. Timothy Keller

Timothy Keller

Timothy Keller’s website is focused on one of his famous quotes and directs visitors to his bio. The top navigation is simple and only features four links: bio, books, sermons, and blog. His black, white, and red color scheme is also easy on the eyes.

14. Karen Kingsbury

Karen Kingsbury

Karen Kingsbury’s website is designed to get visitors to buy her New York Times bestselling book, A Distant Shore. Once you visit it, it becomes quite clear that she wants you to order it as soon as possible.

15. Julie Orringer

Julie Orringer

Julie Orringer’s website has dedicated pages on each of her books, which revolve around the experience of Jewish characters during World War II and current times. Each page includes a description of the book, reviews, and links that direct visitors to make a purchase.

16. Nicole Krauss

Nicole Krauss

Nicole Krauss’ website is unique in that the navigation is on the left rather than top of the home page. It also features pages that focus on each of her books about Jewish history, themes of identity, and family connections.

17. Janet Evanovich

Janet Evanovich

My wife loves Janet Evanovich and has read all of her books. On Janet’s website, her book “Game On” steals the show. The dark background really allows it to stand out. We also love the social media icons on the top left and subscribe button on the top right.

18. Michael Connelly

Michael Connelly

Michael Connelly’s website features a compelling about section that does a great job highlighting his key accomplishments. There’s also a space that gets visitors excited for his upcoming releases and dedicated pages for events he’ll be attending and podcasts he’s participated in.

19. Nora Roberts

Nora Roberts

Nora Roberts’ website has a rotating banner that draws attention to the various books she’s written. The books section is quite robust as it includes a release schedule, details on every book she’s written, and a printable full book list.

20. Jodi Picoult

Jodi Picoult

Jodi Picoult’s website is simple yet compelling. The white background makes the teal social media icons and lovely picture of her stand out. Her site also includes unique pages for all her books, each featuring a synopsis and video.

21. Brandon Sanderson

Brandon Sanderson

Brandon Sanderson’s website focuses on his latest book and gives visitors a status update on his projects. In addition, there’s a regularly updated blog and online library with sample chapters, free fiction, and annotations.

22. James Clear

James Clear

James Clear’s website is all about his top book, Atomic Habits. It allows visitors to download the first chapter for free in the hopes of luring them in to purchase a copy and keep reading. Visitors can also subscribe to his weekly newsletter.

23. JK Rowling

JK Rowling

JK Rowling’s website revolves around her new children’s book, The Christmas Pig, visitors will find her signature at the very top as well as a great picture of her. There’s also an ‘Answers’ page where JK Rowling answers common questions about herself.

24. Gary Vaynerchuk

Gary Vaynerchuk

Gary Vaynerchuk’s website is a simple black and white color scheme. The large text about his book, Crushing It really stands out. His website also includes a link to learn more about VeeFriends, his collection of non-fungible tokens (NFTs).

25. Tim Ferriss

Tim Ferriss

Tim Ferriss’ website was definitely created with a lot of thought and strategy. He owns the phrase ‘FOUR HOUR’ as he is the author of The Four Hour Workweek, The Four Hour Chef and others with Four Hour in the title. There’s a great picture of him outside and an embedded recording of the latest episode of his show. The search box and teal callouts that showcase his greatness are other great additions. But, content is king and there’s plenty of it on his website/blog.

26. Savi Sharma

Savi Sharma

Savi Sharma’s website features a bright background and an attractive picture of her. We love the media mentions at the bottom as well as the story of how she became a writer. Her website also encourages visitors to follow her on Instagram thanks to the icon on the upper right hand corner.

27. Michael Grumley

Michael Grumley

Michael Grumley’s website has a “Next Book Meter” to show visitors how far he is into his next book. It also treats them with a free ebook and shares information about how they can support St. Jude’s Research Hospital by buying his books.

The Bottom Line: When you design your author website, there’s no need to reinvent the wheel. Take a look at other author websites to get an idea of what you like and what type of layout and features would work best for your particular goals.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/ or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net


Jewish Book Fairs and Festivals for 2022

Jewish Book Fairs and Festivals for 2022

By Scott Lorenz
Westwind Communications

Book festivals and fairs are held year-round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.

Consider visiting some of these Jewish book fairs and festivals

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these Jewish book fairs and festivals.

Cherie Smith JCC Jewish Book Festival will occur on February 6-10, 2022, in Vancouver, BC. There will be author talks and Q&As. This event usually attracts over 5,000 people of all ages. For more details, call 604-257-5156 or email jbf@jccgv.bc.ca. You can also click here.

​​London International Literacy Festival’s Jewish Book Week will occur February 26-March 6, 2022, in London. It will feature Jewish writers and themes and a number of interesting discussions. Click here for more details.

Greater Naples Jewish Book Festival will be held from November 9, 2021, to March 17, 2022, in-person in Naples and on Zoom. It will include a wide array of genres and author presentations. For further details, call (239) 263-4205, email info@jewishnaples.org or click here.

Mandel JCC in Beachwood, Ohio will be celebrating the 13th Annual Festival of Jewish Books & Authors from November 4, 2021-March 20, 2022. Stay tuned for details and a full listing of authors, which will be announced this month! For information please contact (216) 831-0700. Please check here for announcements.

Jewish Book Council’s Jewish Book Month will be held 30 days prior to Hanukkah. This is an annual event on the American Jewish calendar dedicated to the celebration of Jewish books. The Jewish Book Council has about 120 mem­ber orga­ni­za­tions across North Amer­i­ca, includ­ing JCCs, syn­a­gogues, Hil­lels, Jew­ish Fed­er­a­tions, and cul­tur­al cen­ters.

Its network organizes over 1,300 virtual and in-person pro­grams for its mem­ber sites. These include special programs for children and families, cooking demos and discussions about food and Jewish identity with cookbook authors, Yom HaShoah pro­gram­s with authors of recent Holo­caust mem­oirs, fic­tion, and his­to­ry, and events with LGBTQ+ activist authors. There are also intimate book clubs and salon experiences, mindfulness workshops, and so much more.

I think the Jewish Book Council is a terrific resource for Jewish authors. The services offered are extremely valuable and worth every penny. This is “MUST DO” for Jewish authors. Click here to review the guidelines for participating.

JCC Dallas will host the Dallas Jewish Bookfest on August 1, 2021 – May 31, 2022. For more information, please email ebilgin@jccdallas.org or click here.

Gordon JCC’s Nashville Jewish Book Series will take place until May 2022 in Nashville, TN. It features books that revolve around Jewish themes and topics plus books that are written from a Jewish point of view. Click here for further information.

Marcus JCC Atlanta’s 21st Edition of the Book Festival of the MJCCA will be held November 2022. For 20 successful years, the Book Festival of the MJCCA has provided our community with a literary extravaganza featuring an exciting lineup of the year’s most exceptional authors, speakers, and celebrities. Please join thousands of your fellow book lovers to listen, meet, and interact with your favorite authors in a variety of forums, including author meet-and-greets, book signings, a community read, and panel discussions. Click here for more details.

JCC of Metro Detroit’s 70th Annual Jewish Book Fair will be held November 6 – 14 2022. At this event, fabulous authors from all over the world will present their books. For further information, email bookfair@jccdet.org or visit jccdet.org.

St. Louis JCC’s 43rd Annual St. Louis Jewish Book Festival in St. Louis will be November 7-18 2022. All author events take place at the Staenberg Family Complex unless otherwise noted. For more information, please visit their website.

Jewish Community Center of Greater Ann Arbor is hosting an event November 21 – December 16, 2022. Contact the Welcome Desk at  (734) 971-0990 for more information. You can also click here.

United Jewish Federation of Tidewater & the Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival will take place throughout 2021 and 2022 in Virginia Beach. For further details, contact Jill Grossman at 757-965-6137 or JGrossman@ujft.org. You can also click here.

Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers, promote your book, and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit book-marketing-expert.com

The Bottom Line: Reach out to the Jewish community and attend a book fair! You will be happy you did.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.book-marketing-expert.com/  or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net