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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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How to Title Your Book

How to Title Your Book By Scott Lorenz

By Scott Lorenz
Westwind Communications

Some authors agonize over the titling of their book and some pull it straight out of thin air. I suggest a more methodical approach.

Book Title GeneratorI was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing, book publicity and the care authors should take in the creation of their own book title.

As the author of Book Title Generator: A Proven System in Naming Your Book and as a book publicist I can attest to the importance of naming your book properly.

A bad title gets panned by the public and a forgettable title is, well, forgotten!

The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.

“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.

I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.

Watch the entire interview at https://bit.ly/ScottLorenz_Book_Publicist_EntrepreneurTV

 

Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.

If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.

Here’s what authors and top Amazon reviewers say about Book Title Generator:

“Bottom line: this is a compilation of clever ideas from a highly-experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars

“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars

“This is an indispensable, first rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars

“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars

“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.” —Iris, Amazon reviewer, 5 Stars

The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net

Watch the book trailer here: https://bit.ly/BookTitleGeneratorTrailer

Listen to a sample of the audiobook here: http://bit.ly/AudioSampleBookTitleGen

The Bottom Line: Take your time and use my proven system in naming your book!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


How to Promote Your Podcast

Podcasters: Want More Downloads and More Influence?

How to Promote Your Podcast

By Scott Lorenz
Westwind Communications

Podcasts are more popular today than ever before. Whether you are a guest on a podcast or interview authors and experts, you need to promote the show to expand your audience. You can have the greatest podcast with the best guests but if nobody knows about it, nobody will hear them. Do you know the difference between success and failure? PROMOTION!  Here are some tips to attract a bigger audience.

Ensure Good Sound Quality

Sound quality is key to the success of any podcast. After all, nobody will listen to your episodes if they’re full of crackles, echos, and distractions. Listeners will bail out in seconds if the sound quality is bad. Joe Rogan, creator of the ​​“Joe Rogan Experience” and the most popular podcaster in the U.S. swears by the SM7B Vocal Dynamic Microphone. Personally, I use a YETI on a scissor arm. In addition to investing in a quality microphone, make sure you record your podcast in a quiet room with sound proofing and eliminate all background noise as much as you can. Find more of my tips here.

Good Distribution

Once you’ve edited out the dead air, the ‘ums’ and ‘ahs’ you’ll need to distribute it to all of the leading listening apps. Don’t make the mistake of only sticking to one. Instead, ensure it’s available on Apple Podcasts, Google Podcasts, Spotify, Audible, Stitcher, and TuneIn Radio. The more places you distribute it, the more listeners you’re likely to capture.

Take Advantage of Social Media

Social media can do wonders for your podcast. You can share your episodes or content about them on Facebook, Twitter, LinkedIn, and other platforms. According to Chris Cordani, a podcast and broadcast consultant, “Try to interview guests with a large LinkedIn, Twitter and other social media following. It’s important to get the word out and a guest with a large audience can help immensely. Be sure to include a sample of a show on a link so people can immediately see if they’d like it.” Remember to build partnerships with fellow podcasters and share each other’s content on social media channels as well.

Build a Mailing List

If you build a mailing list of subscribers, you can connect to your audience on a regular basis. Tim Ferriss of the Tim Ferriss Show does this and sends out an exclusive email every Friday with the five coolest things he’s found or explored that week. Check it out here!

Create a Podcast Landing Page

Go the extra mile and create a landing page for your podcast. Not only will it get people excited, it may also generate a list of email addresses that you can use for marketing purposes. Joe Rogan’s landing page features a link that takes visitors directly to Spotify so that they can easily listen to “The Joe Rogan Experience.”

Optimize for SEO

It’s important to optimize your podcast with keywords that will allow search engines and people to find you. There are a number of keyword research tools to help you do so like Google Keyword Planner, Keyword Surfer, and the Ahrefs Keyword Generator. You can also look at competitor podcasts and see which keywords they’re using.

Host Contests and Giveaways

There’s no denying everyone loves free stuff. That’s why it may be well worth it to host a content or giveaway on your podcast where you ask your listeners to share your podcast or leave a review about it. Then, you can hold a raffle and give away something valuable. Tim Ferriss launched the “The Tim Ferriss Tools of Titans Giveaway,” where he gave away books, he recommends plus everyday products he uses.

Be a Guest on Another Podcast

If you have the time and desire, make a guest appearance on another podcast. This way you can develop relationships with their listeners and expand your audience without a great deal of effort. Joe Rogan has been a guest on a number of podcasts such as The Tim Dillon Show, Timcast IRL, and Literally with Rob Lowe.

Get Reviews for Your Podcast

According to Chris Cordani “Once your podcast gets 25-55 reviews on Apple, algorithms take over and your podcast can be organically boosted to others. Cordani says the best way to get more reviews is to first attract listeners and then politely ask them to leave a review about your podcast. “Don’t be bashful,” says Cordani, “Ask for the review 3 times during the podcast.”

Create Audiograms and Share on Social Media

“Audiograms are short, animated audio clips that can be artistically created through such apps like Headliner or Descript,” says Tara Kachaturoff, author of Podcast Host Essentials: 30 Ways to Promote Your Podcast for Free. Essentially these apps allow you to create an image and then associate a segment of audio with it. “What’s so awesome is that you can see an animated audio wave superimposed over the image when you play the audio,” says Kachaturoff.

Tools to Help You Out

There are a number of tools that can steer you toward podcast success including:

  • Podcast Magazine: You can subscribe to PodMag and enjoy access to personal interviews with leading podcasters, details on the top products, and information on the latest happenings in the industry. The founder and publisher are Steve Olsher, the foremost leader in podcasting in the USA.
  • Auphonic: With Auphonic, you can automatically master your audio files, add ID3 tags, and send them to your podcast host in one simple step.
  • Music Radio Creative: Music Radio Creative is a great resource for professional introductions, intros, outros, jingles, and more.
  • Power-Up Podcasting: Created by Pat Flynn, Power-Up Podcasting is a robust step-by-step podcast training course designed to help you create and launch your podcast successfully.
  • Podcasters’ Paradise: This online community can give you the chance to connect with and learn from fellow podcasters.

The Bottom Line: Your podcast won’t promote itself. If you want more downloads and more influence, then implement these ideas!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Top TEDx Talks for Authors

Top TEDx Talks for Book Authors

By Scott Lorenz
Westwind Book Marketing

TED or TEDx Talks are an invaluable resource for everyone, including authors. Whether you’re an aspiring author, early on in your career, or have been on the New York Times Best Seller list multiple times, you can definitely learn something from them. Since there are countless TEDx Talks out there, I’ve put together this list of the top talks for authors. No matter what your goals are as an author, they’re sure to motivate, inspire, intrigue, and educate you in some way shape or form.

How to Sell Without Selling Your Soul by Steve Harrison

I’ve known Steve Harrison for 25+ years. He is a leading book marketing and book publishing expert whose company helped launch a number of bestselling books including Rich Dad, Poor Dad and Chicken Soup for the Soul. In his TEDx talk, you’ll learn a four-step method that will allow you to sell your book more effectively. All types of people, therapists, doctors, business owners, and authors reach out to him for advice on how to take their ventures to the next level.

The Clues to a Great Story by Andrew Stanton

Screenwriter Andrew Stanton and the face behind Toy Story, A Bug’s Life, Monsters, Inc, Finding Nemo, and many others shares all the essential elements needed for a great story. He explains that storytelling is a lot like joke telling because you have to know your punchline. Stanton reinforces the fact that whatever you write should connect with others emotionally. Give them a reason to care.

Want to Be More Creative? Go for a Walk by Marily Oppezzo

Regardless of the genre, creativity is key to a successful book. That’s where this quick, five-minute TED talk by Marily Oppezzo, a behavioral and learning scientist comes in. According to Oppezzo, a simple walk can be all it takes to get your creative juices flowing. It might help you out the next time you get stuck during your next brainstorm.

Words, Not Ideas by ​​Mattie Bamman

Mattie Bamman is a culinary writer and editor who came up with this TED talk to explain why writer’s block happens and what you can do to overcome it. She suggests that it’s the words themselves that often make writing a challenge. That’s why you should view words as objects, estimate how many you need, and create a blueprint that will help you complete the books.

How To Write A Book In A Weekend: Serve Humanity By Writing A Book by Chandler Bolt

Author of six bestselling books and CEO of Self Publishing School, Chandler Bolt gave a TED talk called “How To Write A Book In A Weekend: Serve Humanity By Writing A Book.” It revolves around his belief that the best way to serve humanity is to write a book. Bolt also dives into what keeps most people from getting started and how you can get your rough draft done in just one weekend.

The Bottom Line: TED’s mission is “ideas worth spreading,” and I believe these TED and TEDx Talks firmly live up to it. Check them out. You won’t be disappointed!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


The Author’s Checklist

The Author’s Checklist

By Scott Lorenz
Westwind Communications

If you’ve written a book and are ready to publish it, you may be wondering what to do next. Fortunately, you’ve come to the right place. We’ve compiled this handy author’s checklist to help you navigate through the publishing phase and beyond. By following it, you can set your book up for unparalleled success.

Choose the Right Title

There’s no denying your title can make or break the success of your book. It’s what will attract readers and get your book noticed. If you’re unsure of how to name your book, I encourage you to check out my award-winning bestselling book, “Book Title Generator: A Proven System in Naming Your Book.” I implore you to consider all options in the quest for the perfect book title. From using numbers, alliteration, idioms, and keyword research, Book Title Generator covers them all.

It’s packed with solid tips and tricks that will help you craft the best title for your book.

Get a Compelling Book Cover

The truth is readers and media members will judge a book by its cover. That’s why it’s important to ensure your cover is professional and ideal for your target audience. Fortunately, there are plenty of incredible book cover designers on websites like Book Covers for All and Killer Covers. It’s a good idea to visit some bookstores to get some inspiration for your cover. Also, don’t forget to check out my article on the “46 Book Cover Designers to Create Your Best-Selling Cover.”

Ask for Feedback

As a writer, it’s easy to spend hours upon hours trying to perfect your writing. While your opinion of your book matters, the feedback of others can be invaluable. Ask friends, family, acquaintances, and those in the industry to give your book a fresh set of eyes. Not only are they likely to help you catch typo and grammar issues, but they might also give you some ideas on how to tighten up and improve your book. In the end, trust book professionals when it comes to the make-or-break decisions.

Hire an Editor

By hiring an editor, you can receive professional feedback on your book. Before you commit to one, however, make sure you check out their portfolio and references. Not all editors are created equal, and you want to ensure the one you choose has the skills and experience to set your book up for success. Take a look at my article on “How Editing, Copyediting, and Proofreading Make Your Book Shine.”

Figure Out Your Target Audience

Target audience refers to the people who will buy and read your book. Think about your genre and theme to determine who they might be. Make sure the Amazon categories you select are relevant and focused about the topic and genre and not general in nature. Once you nail down your audience, you’ll find it easier to promote and market your book.

Design a Book Marketing Strategy

Before you publish your book, think about book marketing. Will you create a standalone website for it? Do you have plans to promote it via Facebook, Twitter, and other social media outlets? Or will you host book signings and mail review copies of your book to members of the media and potential reviewers? When it comes to book marketing success, having a plan that you execute well is just as important as the creativity that went into writing your book.

Consider a Literary Agent

There are many benefits of working with a literary agent. Depending on the agent you choose, they can pitch your book to their known publishing contacts and give you a competitive edge. Many publishers will only work with agents because they ‘vet’ the books and ‘weed out’ the books that are not a good fit for their publishing house. To find the right agent check out my article about “How to Sign a Top Literary Agent” on my blog Book-Publicist.com.

Decide Whether to Use a Distributor

A distributor delivers books to retailers. Since most libraries and bookstores won’t usually accept sales pitches and books from self-published authors, a distributor may be worth exploring. By working with one, you can bridge the gap between you and large audiences.

Figure Out When to Publish

Contrary to popular belief, the holiday season isn’t the best time to publish your book. If possible, publish your book at any other time. January, February, and March are ideal because the weather is usually colder, and people are stuck inside with more time to read. If you are deciding to publish in December or January, choose January because you’ll have a new copyright date. If you publish in December, it’ll look one year old in January even though it’s only been out one month.

The Bottom Line: Remember, pilots use checklists before each flight and authors need a checklist before they hit “publish!”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Jewish Book Fairs and Festivals for 2024

Jewish Book Fairs and Festivals

By Scott Lorenz
Westwind Communications

Book festivals and fairs are held year-round all over the world. As a book marketing specialist, I am the first to impress on authors the new and powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social networks like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should never overlook opportunities to meet the reading public face-to-face.

Consider visiting some of these Jewish book fairs and festivals

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these Jewish book fairs and festivals.

October 2023 – May 2024, 43rd Berrin Family Jewish Book Festival of Alper JCC Miami (Miami, FL): Featuring 40+ renowned authors beginning in September each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. https://www.alperjcc.org/pages/bookfestival/

October 15, 2023 – March 28, 2024, Dallas Jewish Bookfest (Dallas, TX): The mission of BookFest is to celebrate the written word brought to us by Jewish authors and books with Jewish content. Each year we seek the very best authors and books to provide a window to the Jewish experience and give our community members the opportunity to engage with the person behind the book while discovering what inspires the author in his or her creative work. https://jccdallas.org/special-events/bookfest/

November 7, 2023 – March 20, 2024, 24th Cleveland Jewish Book Festival (Beachwood, OH). The 24th annual festival celebrates Jewish authors, books and ideas. Featuring 17 books written by nationally and internationally acclaimed authors, participants will hear the stories behind a broad range of topics including Jewish life, historical fiction, Israeli literature, cooking, memoirs and more. For information please contact (216) 831-0700. https://www.mandeljcc.org/bookfest

December 3, 2023 – April 3, 2024, Greater Naples Jewish Book Festival (Naples, FL): The Greater Naples Jewish Book Festival brings a showcase of Jewish authors and books of Jewish content to our community. It will include a wide array of genres and author presentations. For further details, call (239) 263-4205, email [email protected] or https://www.jewishnaples.org/major-events/jewish-book-festival

Throughout 2024, United Jewish Federation of Tidewater & the Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival (Virginia Beach, VA): For over 40 years, the United Jewish Federation of Tidewater & Simon Family JCC’s Lee and Bernard Jaffe Family Jewish Book Festival has celebrated Jewish authors, illustrators, and books, providing opportunities to engage with bestselling and up-and-coming writers. For further details, contact Jill Grossman at 757-965-6137 or [email protected]. https://federation.jewishva.org/arts-ideas/book-festival

January 30, 2024, St. Louis JCC’s 45th Annual Jewish Book Festival (St. Louis, MO): The St. Louis Jewish Book Festival is an annual celebration of authors, books, and ideas during early November, with additional author events year-round. The range of author topics is vast: business, cooking, economics, family, fiction, history, music, religion, sports, and more. https://jccstl.com/arts-ideas/st-louis-jewish-book-festival/

February 8, 2024, Marcus JCC Atlanta’s 33rd Edition of the Book Festival of the MJCCA (Dunwoody, GA): Mark your calendars for the annual Book Festival of the MJCCA—featuring more than 40 renowned authors in November each year. Whether you’re a book lover or simply interested in hearing from names synonymous with pop culture and bestsellers, there’s an event for everyone. The Book Festival of the MJCCA is one of the most highly regarded cultural events in the Southeast. https://www.atlantajcc.org/our-programs/arts-authors/book-festival/upcoming-events/

February 10-15, 2024, Cherie Smith JCC Jewish Book Festival (Vancouver, BC): There will be author talks and Q&As. This event usually attracts over 5,000 people of all ages. For more details, call 604-257-5156 or email [email protected]. https://online.flippingbook.com/view/369276057/

March 2-10, 2024, ​​London International Literacy Festival’s Jewish Book Week (London, UK): It will feature Jewish writers and themes and a number of interesting discussions. https://jewishliteraryfoundation.co.uk/bookweek/24

March 7, 2024, 2024 CJE Jewish Book Festival (Charlotte, NC): The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. https://www.jewishcharlotte.org/ways-to-give/community-calendar1/2024-jewish-book-festival-1686334244

March 17, 2024, 2024 CJE Jewish Book Festival (Charlotte, NC): The Center for Jewish Education presents Charlotte’s second annual Jewish Book Festival. https://www.jewishcharlotte.org/ways-to-give/community-calendar1/2024-jewish-book-festival-1686334349/

March 26, 2024, 73rd Nation­al Jew­ish Book Award Celebration (New York, NY): The celebration will feature remarks from a selection of the 73rd winners in addition to special guests of Jewish Book Council. Each ticket supports Jewish Book Council’s efforts to enrich, educate, and strengthen the community through literature. https://www.jewishbookcouncil.org/events/73rd-national-jewish-book-award-celebration

August 21-25, 2024. Sydney Jewish Writers’ Festival (Sydney, NSW). The Shalom Sydney Jewish Writers Festival (SJWF) is an annual festival which also runs pop-up events throughout the year. Our events are open to people of all ages who share a love of reading and ideas and want to hear from some of the world’s best authors. The SJWF celebrates the richness and diversity of contemporary Jewish writing from around the world. It features authors who are Jewish or whose books are of Jewish interest and includes novelists, journalists, screenwriters, performers and writers of nonfiction. https://www.shalom.edu.au/shalom-programs/sydney-jewish-writers-festival/

Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers, promote your book, and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit https://westwindbookmarketing.com/

The Bottom Line: Reach out to the Jewish community and attend a book fair! You will be happy you did.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!