fbpx

Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

Authors

Want Publicity?

Get ALL the Publicity Your Book Deserves and MORE!

>>  Get a TOP Book Publicist, Scott Lorenz  <<

Mark Zuckerberg’s Book Club Really Puts "The Book" in Facebook

By Scott Lorenz

One of the most fascinating stories to kick off 2015 featured Mark Zuckerberg, founder of the powerful social media giant Facebook, announcing his New Year’s Resolution to read a new book every other week, and invited all his Facebook Friends to join him in the effort.

The result is A Year Of Books, is essentially the Mark Zuckerberg Book Club – even though Zuckerberg appears to carefully avoid calling it that.

Unlike Oprah Winfrey’s famous book club, the purpose of Mark’s new entry is not to boost book sales; he wants to promote the reading and discussion of books. Because of the unprecedented market reach of Facebook, I can predict without hesitation that the day will come soon when Mark Zuckerberg’scommunity will surpass Oprah’s Book Club. True, Oprah is a strong force among American readers, but Zuckerberg reaches the entire world, delivering a mass audience exceeding 1.35 billion users.

In A Year of Books, Zuckerberg has created a Facebook community page, so readers can read the same book then share their impressions and ideas about it. The first work Zuckerberg chose was The End of Power, by Moises Naim.

“We will read a new book every two weeks and discuss it here,” explains Zuckerberg on his new page. “Our books will emphasize learning about new cultures, beliefs, histories and technologies. Suggestions for new books to read are always welcome. We ask that everyone who participates read the books, and we will moderate the discussions and group membership to keep us on topic.”

Shortly after Zuckerberg suggested The End of Power as the first book to be read, it sold out on amazon.com. So we can expect the his book club to be very influential in the international literary community. The new venture was announced over the first weekend of the New Year, and by Monday morning had more than 135,000 Likes.

I think it is a great idea for Mark Zuckerberg to use the broad reach of Facebook to encourage people everywhere to do more reading. And if the idea catches on, which I am pretty sure it will, than the world will be a better place by far because of the increase in reading by many who otherwise limit their exposure to television, tablets, and smartphones.

Zuckerberg admits as much when commenting on his new venture: “I’ve found reading books very intellectually fulfilling. Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today. I’m looking forward to shifting more of my media diet towards reading books.”

For authors, A Year of Books offers a fine opportunity to promote their books by nominating their book to be included amongst Zuckerberg’s every other week choices. But do not waste your time nominating a book of fiction, romance, mystery, adventure, intrigue or a similar genre. Mark has made it clear he is only interested in books dealing with new beliefs, new cultures, histories and technologies. As an example, I nominated an art photography book with a heavy emphasis on the history of Paris – The Glow of Paris – The Bridges of Paris at Night by Gary Zuercher. To post a nomination simply go to the Facebook Community, “A Year of Books,” and go to the post discussion column on the left-side of the page.

The Atlantic magazine predicts that Zukerberg’s New Year’s resolution will have far-reaching effects: “Facebook isn’t just a social publishing platform or an online destination; Facebook wants to be part of everything you do online. It wants to be, as Carr put it, the “fabric of the mobile world,” which means the company’s growth depends on a slew of projects that have little to do with status updates. Facebook wants to build the infrastructure of our online lives, which, in a mobile world, turns out to be the infrastructure of our offline lives, too.”

The New York Times reported: “For publishers, an unanticipated endorsement from a celebrity or chief executive can be both a dream come true and a logistical nightmare. But responding to sudden spikes in demand has become easier with advances in digital publishing. A few years ago, Perseus created a digital platform, Constellation, that allows it to quickly fulfill new orders. While in the past it might have taken two to three weeks to print and ship additional copies, the company can now restock a book almost instantly. “The End of Power” was listed as out of stock for a few hours on Monday, but quickly became available again.”

2015 has just begun, but Mark Zuckerberg’s Resolution shows that we are off to a great and memorable start that will certainly result in new opportunities for authors, readers, and book publishers. When Facebook users join together every two weeks to read the same book, the world will change in ways we cannot now begin to grasp. But change it will.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Book Publicity Idea: Link Your Book to Holidays and Special Events

list of holidays and events for authors

Learn how to tie your book into a holiday or special event.

One creative way to get publicity for your book is to tie it to a holiday or special event. You’ll be able to reach out to the media who often need a ‘reason’ to showcase your book right now. Furthermore you may be able to reach your audience on a more personal level by promoting your book alongside a national holiday, theme month, or cause. There are thousands of holidays that celebrate various concepts as well as traditional holidays that can be used to market your book; you just have to find them.

There are a couple of terrific websites that are perfect for authors by providing a searchable list of national days of ‘this or that’ for every day of the year. On Days of The Year site I searched ‘book’ and found dozens of relevant days. For example November 1st is National Author’s Day. Who knew? The site provides background about who started an event, when it started and just enough info for you to tie your book in to the holiday. Another site is Holiday Insights. They have listings for each day of the month. There are plenty of examples I could enumerate but check it out and see for yourself. With so many possibilities, finding holidays that can be linked to your book will be no problem.  Check them out at these links: https://www.daysoftheyear.com/  and http://www.holidayinsights.com/

How do you tie your book in to a national month like Breast Cancer Awareness month? I once promoted Jackie Miles, author of Cold Rock River, during Bipolar Disorder Awareness Month because she was diagnosed with Bipolar Disorder. I also tied a promotion of a horse rescue group in to the Kentucky Derby, Preakness and Belmont races because the country is focused and interested in horses during that time of year. I also once got television and newspaper coverage for a dentist when we came up with a sugar-free Easter basket. We offered parents tips on how to give non sugar-filled treats over the holiday and received tremendous exposure by doing so. This would be a perfect technique for a dentist with a book as well.

I also promoted a book about sports clichés tapping into the season of each sport and the author’s commentary and collection of clichés about that sport during its season. For example, we pitched sports writers about football during the time they are covering it and baseball during the summer months. I know it may sound basic but people don’t want to hear about hockey in the summer so you have to tailor your pitch and timing accordingly.

In my experience, subjects such as military books and novels do very well before anniversaries of dates of military and historical events like Memorial Day, July 4th, D-Day, Pearl Harbor Day, 911 etc.  Books on the topic of overcoming breast cancer will see increased sales during October due to Breast Cancer Awareness Month. Simply think about the subject matter of your book or any cause that is close to you, personally, and promote your book alongside the specific occasion, cause, or holiday.

Other holidays and cause or theme months to consider include:

  • January
    • New Years
    • Martin Luther King Jr. Day
    • Chinese New Year
  • February
    • Black History Month
    • Groundhog Day
    • Valentine’s Day
    • President’s Day
    • Ash Wednesday
  • March
    • Women’s History Month
    • Read Across America Day
    • St. Patrick’s Day
    • First Day of Spring
  • April
    • Autism Awareness Month
    • Parkinson’s Disease Awareness Month
    • April Fools Day
    • Easter (Sunday)
    • Earth Day
  • May
    • National Pet Month
    • Social Media Month
    • May Day
    • Cinco de Mayo
    • Mother’s Day
    • Armed Forces Day
    • Memorial Day
  • June
    • LGBT Pride Month
    • D-Day Anniversary
    • Father’s Day
    • First Day of Summer
  • July
    • Independence Day/ 4th of July
  • August
    • Friendship Day
    • “Back to School”
  • September
    • Labor Day
    • Grandparent’s Day
    • Patriot Day (9/11)
    • International Day of Peace
    • First Day of Fall
  • October
    • National Breast Cancer Awareness Month
    • Columbus Day
    • Sweetest Day
    • National Boss Day
    • United Nations Day
    • Halloween
  • November
    • Veteran’s Day
    • Thanksgiving
  • December
    • Pearl Harbor Day
    • First Day of Winter
    • Christmas
    • New Year’s Eve

The Bottom Line: Find a way to tie your book to special events or holidays and you’ll increase your chances of getting media coverage. Members of the press are looking for unique and interesting twists on every holiday. Create the angle that will entice them to interview YOU!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com  or cont
act Lorenz at scottlorenz@westwindcos.com  or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Medium – A New Writing Tool For Authors

By Scott Lorenz
Westwind Communications

Walter Isaacson uses it. NY Times journalist David Carr uses it. Author Emily Gould, Journalist Ben Smith, and Entrepreneur Elon Musk use it too. What is it?

It’s a new site for authors called MEDIUM.

It was founded by Twitter co-founders Evan Williams and Biz Stone in August 2012. On this exclusive site the authors post to a communal blog, then the site groups the posts together to create broad topics such as “Creative Writing” “On Publishing” and “Online Marketing.” https://medium.com/about/writing-in-medium-df8eac9f4a5e

The thought behind the interworking of Medium according to the founders, was to provide a place where the authors could write a post longer than 140 characters—Medium length content. Medium provides the “what you see is what you get” experience to provide the right amount of formatting. According to the website, you cannot change fonts, font color, font size. You can’t insert tables or use strikethrough or even underline. Here’s what you can do: bold, italics, subheads (two levels), links, lists, and block quotes. Anil Dash, cofounder of @thinkup and @activateinc said, “It’s true: Medium has the best web-based editor I’ve ever seen. And I’ve seen them all.”

According to the media experts at Medium, “Notes are one of the best parts of Medium and useful for lots of things: They help improve writing. They add valuable supplementary information. They incorporate new viewpoints. They give meaningful feedback to those who write things. And they let people connect over ideas.” Excerpt examples of a note edit:

The collaboration of ideas among others and readers is another main idea of Medium. In an interview with Charlie Rose, Steve Job’s biographer Walter Isaacson said,” My book was formed by being posted and allowing people to make edits.”

“While I was writing The Innovators I posted the chapter about software and received many ideas from people within the technology field. I like that there is a way to collaborate with books online, where the author is the curator and others could contribute their edits. In the end we would split the royalties,” said Isacson.  Isaacson is the bestselling author of the biographies of Benjamin Franklin and Albert Einstein and most recently Steve Jobs.

David Carr, Journalist for the New York Times spoke about his experience while using Medium and said, “The writing tool is intuitive enough to seem psychic. Just when you search for some function, it pops up out of the background. Medium’s most important feature may be all the stuff it leaves out, including endless options for sizing text or positioning pictures.”

Evan Williams, co-founder of Medium said, “Our goal is to make Medium the best platform possible for everyone to share great ideas or stories. This should certainly include those whose profession is doing so.”

The Bottom Line: MEDIUM, a site for serious collaboration and the verification of facts. Tap into the brainpower of MEDIUM, and allow others to comment on your not yet published work. It’s the perfect way to crowd source, fact check, and edit your work all while gaining insight from some of the best minds on any given topic.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com   or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

What Can Authors Learn From The #ALSIceBucketChallenge

By Scott Lorenz
Westwind Communications

Participating in good deeds of charity can help promote your image, whether you are famous or not.  If you are an author challenge another author like Stephen King did and keep this thing going!

John Grisham takes the Ice Bucket Challenge after being challenged by his "former friend Stephen King who's now just a mere acquaintance."

John Grisham takes the Ice Bucket Challenge after being challenged by his “former friend Stephen King who’s now just a mere acquaintance.”

The “ALS Ice Bucket Challenge” today’s social media explosion, has caused a dramatic change in awareness among many. Whether on Facebook, Twitter, or YouTube, the “icing” videos have taken over everyone’s newsfeeds.

The challenge involves filming a video of yourself while getting drenched by a bucket of ice water, share it on social media, and challenge others to do the same or to donate $100 to an ALS disease research fund of their choice.

What is ALS Lou Gehrig’s disease and how did this whole phenomenon come about? ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord leading to muscle weakness, loss of the use of arms and legs, and difficulty breathing, swallowing, and speaking.

The Ice Bucket Challenge was started on July 15, 2014 by Chris Kennedy, a golfer from Sarasota, FL, who was nominated by a friend to participate in the challenge, which at the time had no ties to ALS. Kennedy selected the ALS fund to donate to because he had a relative suffering from the disease. In turn he nominated his wife’s cousin Jeanette Senerchia, whose husband, Anthony is suffering from ALS.

Kennedy, in an interview with TIME said, “What started out as a small gesture to put a smile on Anthony’s face and bring some awareness to this terrible disease has turned into a national phenomenon and it is something we never could have dreamed of.”

Beth Kanter, author of Measuring the Networked Nonprofit, said in an interview with NPR that, “I think part of the success is that really it appeals to the way that we’re using social media. We’re always taking selfies, we’re sharing details about our lives. Also, we’ve had a summer of downer news, with conflict in Iraq so people are ready for positive news.”

“People want to look good to others, so it’s hard to turn down a prosocial cause,” Jonah Berger, the author of Contagious: Why Things Catch On, wrote in an email to The Huffington Post. “ALS is a great cause, so when someone asks you directly to do this, it’s hard to turn them down without seeming like a bad person.”

These public displays help people promote themselves whether it is their goal or not. Beth Kanter, said, “One of the key ways these campaigns become successful is the social proofing that’s involved. And what I mean by social proofing is you’re observing other people in your network doing something and you want to participate as well.”

This is enforced when celebrities such as Matt Lauer, anchor on The Today Show, and Lebron James, Cleveland Cavaliers player show their support by taking the challenge. Stephen King joined the fun and challenged fellow author John Grisham, to do the same. Check out the Stephen King video at this link: http://youtu.be/XO7lFV2e-xA  and John Grisham taking the challenge at:   http://youtu.be/f1HFXtD4F5M
King tweeted afterwards and said, “My shoes are wet and I’m freezing. While I dry off, go to #icebucketchallenge and kick in some dough.”
The Ice Bucket Challenge has been very rewarding to the ALS Association. Record-breaking donations from the viral sensation of icing videos have provided the organization the ability to do extensive research on Lou Gehrig’s disease. As of this writing since July 29, the organization received $41 million from existing and new donors.

The Bottom Line: Participating in good deeds of charity can help promote your image, whether you are famous or not.  If you are an author challenge another author like Stephen King did and keep this thing going!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.Book-Marketing-Expert.com   or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist #ALSIceBucketChallenge

Authors: Jump on the #AmazonCart and Twitter Bandwagon NOW!

Amazon and Twitter Make it Easier to Buy Books via #AmazonCart

By Scott Lorenz
Westwind Communications

#AmazonCart Great Way For Authors to Tap into the Power of Amazon and TwitterA new way to use the power of Amazon and Twitter together was announced recently that should help authors sell more books. It’s called #AmazonCart  and it combines the best elements of Twitter with the shopping and buying power of Amazon.

The way it works is that whenever anyone sees a tweet containing a product on Amazon and wants to purchase they simply reply and type the hashtag #AmazonCart and the product is automatically and seamlessly added to their shopping cart on their Amazon account. Amazon then responds on Twitter and by email with a confirmation message that the item is resting in the shopping cart.

In order to use this tool, available only to Twitter users in the U.S. and United Kingdom (“#AmazonBasket” in UK), the user must connect their Twitter account to their Amazon account. I fully expect that #AmazonCart will be readily accepted and used by impulse buyers. The purchase can be made instantly without switching to Amazon, entering a user name and password, searching for the item and adding to the cart.

Instead of liking the product and thinking about buying when done on Twitter, the potential book buyer simply adds the item to the shopping cart and continues reading and sending tweets. This makes it even easier to buy books and other goods while online and is expressed well by its marketing slogan, “Add it Now. Buy it Later.”

Twitter is not getting any revenue for adding this feature but is adding the tool as a forerunner of its expected venture into ecommerce in the near future. And the tool does help keep users on the Twitter site longer if they use it for shopping as well.  #AmazonCart will most likely increase revenue for Amazon one would hope. The significance is that authors who already promote on Twitter will now want to make sure to add the Amazon URL to all Tweets. That’ll make it much easier to get closer to actual book buyers who see your Tweets and get inspired to buy. It’s really at the perfect inflection point of inspiration and decision so start doing it today!

It would be good to experiment now with #AmazonCart to become familiar with it as a sales tool because in the near future Amazon very likely will also reach a deal with Facebook and/or Google Plus.  So if you are selling on Amazon now it is a no-brainer that you will benefit from the ease that #AmazonCart offers to impulsive buyers.

Now it is true that some upwards of 70 percent of items placed in shopping carts on retail sites don’t make it to checkout. But it still is important to get your book off the shelf and into the cart by using the Amazon URLs. As they say in hockey, you can score unless you SHOOT!
For anyone wanting to rely on #AmazonCart to sell content attention must be given to ensure that the product description provides all the information the consumer needs to push the order button. Beyond the sale, on-page content in Twitter also can result in product reviews or book reviews.
Mediabistro has already tracked the use of #AmazonCart and found that several authors are signing up by including a line in their Twitter content to simply reply and type in the hashtag.

Goodreads also has taken note of #AmazonCart and suggests it can be very helpful for self-published authors. “Self-published authors can now use the social media network to sell books directly to their fan base,” stresses Michael Kozlowski, editor-in-chief of Good e-Reader. “Often books are for sale via the Kindle Store or physical titles using Amazon Createspace, or even the audiobook edition via Audible. Authors can now tweet product links out to their followers or pay famous people to endorse the link to their book. This is a brand new marketing vertical that all authors should be embracing.”

The Bottom Line: #AmazonCart will help authors sell books. Start including your Amazon URL in your tweets. Do it today! Watch this video for more information. www.Amazon.com/AmazonCart

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist