by Scott Lorenz | Author Advice, Book Publishing, Book Shepherd, Writing a Book
You can keep ‘Paying Tuition’ in the form of mistakes, or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!
By Scott Lorenz
Westwind Communications
At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach) is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.
Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all. The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guidebook and do it yourself or hire a personal guide with special knowledge to show you?
Debra Englander
Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.
Debra Englander
“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years.
She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: d_englander@yahoo.com and find out more at: https://www.linkedin.com/in/DebraEnglander/.
Marla Markman
Marla Markman
Marla Markman is an award-winning editor with over 30 years of experience creating and managing books. Marla is the owner of Markman Editorial Services, which provides publishing project management, guiding authors every step of the way with expert advice on everything from ghostwriting and outline development to editing, book design, printing, e-book conversion and audiobook production, to website development, listing the final product on Amazon, and more. Many of her client’s books have been Amazon bestsellers, adapted as university textbooks, featured in the Wall Street Journal and Publisher’s Weekly, and won prestigious indie publishing awards, like the Ben Franklin Awards.
“Self-publishing can be an overwhelming and confusing experience for the uninitiated,” says Marla. “I enjoy guiding authors through the self-publishing process.” Marla developed and honed her expertise as managing editor of Entrepreneur magazine, one of the nation’s leading small-business publications. She launched its book division, where she acquired, developed, and edited numerous top-selling book series, including Start Your Own Business, which continues to be Entrepreneur’s No. 1 bestseller. Reach her at: https://www.marlamarkman.com/.
Mike Ball
Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at https://www.mikeballonline.com/.
Beth Barany
“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course. To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to https://bethbarany.com/.
Gabriella Gafni, J.D.
Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.” For more information about Gabriella Gafni, visit https://www.gmghostwriting.com/.
Thomas Miller
Thomas Miller, Ghostwriter, Podcaster and Book Shepherd
Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.”
Miller believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook.
He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top shelf in my book. Contact Thomas Miller.
Maria Connor
Marie White, Author, Book Shepherd and Publisher
For some authors an Author Assistant may be the way to go.
Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant.
She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors.
She has worked with more than 50 authors across multiple genres.
Marie White
“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such as audio or eBook, to no ‘look inside’ feature online. They are frustrated and alone in the process.”
If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at: www.ZamizPress.com.
Michael Ray
Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs. https://michaelrayking.com.
Rik Feeney
Rik Feeney – Book Coach
Rik Feeney is a Book Coach and Publishing Consultant. He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group.
Rik’s passion is helping authors effectively and successfully publish their books.
Contact Rik for a free consultation. http://www.rikfeeney.com/
The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!
Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.
Zip Code/Country, Name, Email, Website
06001 Brian Jud brianjud@bookmarketing.com; http://www.bookmarketingworks.com/
68137 Lisa Pelto info@conciergemarketing.com; https://www.conciergemarketing.com/
80015 Judith Briles, PhD judith@thebookshepherd.com; https://thebookshepherd.com/
89509 Jacqueline Simonds
90212 Joseph Coleman info@bookshep.com; https://www.bookshep.com/
92111 Lindee Rochelle LinDee@PenchantForPenning.com https://www.penchantforpenning.com/
92653 Sharon Goldinger pplspeak@att.net; https://peoplespeakservices.com/
94304 John Eggen John@MissionMarketingMentors.com; https://missionmarketingmentors.com/
94801 Peter Beren peterberen@aol.com; https://peterberen.com/
95437 Cynthia Frank info@cypresshouse.com; https://www.cypresshouse.com/
95476 Simon Warwick-Smith warwick@vom.com; https://www.linkedin.com/in/simon-warwick-smith-7a61633/
22206 Gabriella Gafni — gabriellawrites@gmail.com; https://www.gmghostwriting.com/
81611 Thomas Miller Thomas@ghostwriterr.com; https://www.linkedin.com/in/thomas-miller-345023132/
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Cover Designers, Book Marketing, Book Promotion, Book Publishing, Writing a Book
A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book
By Scott Lorenz
Westwind Communications Book Marketing
Being a book publicist and book marketing guy, I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design. Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!
Here are some important items to consider when making decisions on book cover design:
Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.
Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.
Visit bookstores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?
Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail, then you are going to lose sales.
Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.
How does your book look in black and white? Not every publication will be printing it in color.
Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.
The spine. Can you read it from five feet away? If not, neither can browsers in a bookstore.
Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by J.K. Rowling” or “Foreword by Oprah Winfrey” or “Foreword by Best Selling Author Brian Tracy.”
Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.
Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.
Pictures are worth 1,000 words. Use photos and illustrations to describe what would take too long to explain.
When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover.
Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.
Here are 101 book cover designers and services to consider for your next cover:
1. 99 Designs – https://99designs.com/
99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned many covers for authors using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, subtitle, what the book was about etc.
Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online.
They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was about $700. Currently 99designs book covers range in price from $299 to their top-of-the-line platinum package at $1,199. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.
2. Foster Covers – https://fostercovers.com/
George Foster of Foster Covers is a book cover designer who has earned more than 300 awards and created covers for 134 bestsellers. His work has appeared on over 1,000 books.
3. Fiverr – https://www.fiverr.com/
Fiverr gives you many options for just $5. These are fast and obviously cheap, but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey, it’s only $5 bucks!
4. Killer Covers – https://killercovers.com/
Killer Covers offers various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia, and I’ve used them and recommended them several times.
5. Book Cover Express – https://bookcoverexpress.com/
Cathi Stevenson of Book Cover Express has 30 years of publishing experience, and more than 1500 book covers to her credit. Book Cover Express has a competitive flat rate so you can work with your ideal budget.
6. Author Support – https://www.authorsupport.com/
The designers at Author Support are a great resource.
7. Book Creatives – https://www.bookcreatives.com/
Book Creatives offers book cover design and eBook design for authors.
8. Alexander von Ness – https://www.nessgraphica.com/
Alexander von Ness is a book cover designer with over twenty years of professional experience in graphic design, including over a decade as art director in a branding agency. In the last decade his main area of focus has been book cover design. His website Nessgraphica is among the top trusted sites for book cover design services overall.
9. Damonza – https://damonza.com/
Damonza has over 30 years combined experience in the design and advertising industry.
10. Robin Ludwig Design – https://www.gobookcoverdesign.com/
Robin Ludwig Design specializes in providing superior book cover design services utilizing professional equipment and software.
11. Andy Carpenter Design – https://acdbookcoverdesign.com/
Andy Carpenter Design is a boutique design firm for self-publishers and small presses.
12. Self-Publishing Lab – https://selfpublishinglab.com/
Self-Publishing Lab has been voted the best website for authors, so be sure to check it out.
13. Lulu – https://www.lulu.com/
Along with publishing services Lulu provides design quality at a competitive price.
14. David Airey – https://www.davidairey.com/books
David Airey is a creative book cover designer.
15. CreateSpace – https://kdp.amazon.com/createspace-transfer
CreateSpace allows you to work with their professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image.
16. BookBaby – https://www.bookbaby.com/book-design/book-cover-design
BookBaby offers a straightforward approach to finding a budget and designing your book cover.
17. Guru – https://www.guru.com/
Guru is a great website to utilize to find freelance book cover designers from around the world. Very cool.
18. 1106 Design – https://1106design.com/
1106 Design offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.
19. Albertine Book Design – https://dotdesign.net/
Albertine Book Design offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard cover and paperbacks.
20. Book Covers for All – https://bookcoversforall.com/
Book Covers for All features one designer boasting over 18 years of experience with 1,000+ books to his credit.
21. Reedsy – https://reedsy.com/design/book-cover-design/
This is very interesting in that the book covers are already designed; you just add the title! There are some very high-quality covers priced at $25 and up. Definitely check this out.
22. Extended Imagery – https://extendedimagery.com/
Carl Graves is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. These are really amazing must see covers.
23. Illumination Graphics – https://illuminationgraphics.com/
Illumination Graphics provides affordable and dynamic design for books, both book cover designs and book interior layouts.
24. BookWise Design – https://bookwisedesign.com/
BookWise Design has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.
25. ExpertSubjects – https://www.expertsubjects.com/
Expert Subjects has several cover artists, and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.
26. Canva – https://www.canva.com/create/book-covers/
Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too.
27. The Cover Collection – https://www.thecovercollection.com/
Here’s a way to get a high-quality book cover for a great price using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch.
28. TS95 Studios – https://www.ts95studios.com/
Hampton Lamoureux of TS95 Studios is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.
29. Bianca Bordianu Design – https://moonpress.co/
Bianca Bordianu is a professional cover designer who works with bestselling authors, publishing houses and indie authors in all genres. She delivers high quality designs for competitive prices.
30. Lance Buckley – https://www.lancebuckley.com/
Lance Buckley is a book designer with over 10 years of experience. Says Lance, “I’ve worked for 8 years as a Design Specialist at CreateSpace before Amazon consolidated things and axed CreateSpace altogether. For the last 4 years I’ve been designing book covers and interiors for authors. You can view some of my work on my website. I try to keep my pricing as low as possible while still providing a very professional design.”
31. Julia Rohwedder – https://www.lunaryxdesign.com/
Julia Rohwedder is a freelance photo illustrator & designer living in the southwest of Germany. She has been creating digital photo illustration since around 2006. She loves book cover art commissions for Fantasy genres, like Dark Fantasy, Urban Fantasy, Paranormal Fantasy.
32. eBook Launch – https://ebooklaunch.com/
Since 2011, eBook launch has designed hundreds of creative book covers for independent authors and publishers in nearly every genre. Check out their book cover portfolio here. https://ebooklaunch.com/custom-book-cover-portfolio/ They also handle book editing, formatting as well.
33. Book Cover Hub – https://bookcoverhub.com/
Book Cover Hub is a professional book cover design agency specializing in custom, market-driven covers for authors and publishers. The company is known for creating visually compelling designs that help books stand out across Amazon, bookstores, and digital platforms.
34. Adobe Express Book Cover Designer – https://www.adobe.com/express/create/cover/book
Adobe Express makes it easy to create a book cover. Start with a free book cover template or create your own custom cover.
35. GetCovers – https://getcovers.com/book-cover-design/
Get an affordable book cover design that represents your genre. GetCovers team offers unlimited number of free revisions for your book cover design.
36. DesignHill – https://www.designhill.com/book-cover-design
Explore their professional book cover designers and work closely with them to design a cover that compels your readers to turn the pages.
37. DesignCrowd – https://www.designcrowd.com/ebookcover-design/
The #1 custom eBook cover design service with 1,329,622 designers. Professional freelance eBook cover designers around the world ready to create you the perfect eBook cover. If you’re not satisfied with the eBook cover designs and don’t get the perfect eBook cover for your business, get your money back.
38. BookCoverZone – https://bookcoverzone.com/
BookCoverZone with its innovative LiveBuild engine is a new way to obtain professionally made book covers in a matter of minutes. All covers are made by professional book cover designers -many of them with international design awards such as the World Gourmand Award. For over 20 years our studio has created covers for a variety of self-published and genre authors throughout the world.
39. The Book Cover Designer – https://thebookcoverdesigner.com/
Covers are one-offs. Once a cover is sold, it’s removed from our catalog and will never be sold again. The Book Cover Designer works with talented designers from all over the world and they don’t accept AI-generated book covers.
40. Moonstruck Cover Design & Photography – https://moonstruckcoverdesign.com/
In business since 2016, Moonstruck covers all genres with a specialty in romance! Their style is often described as vibrant, spunky and sparkly that “Packs a Punch”! Their covers are colorful & twist the common tropes! A great style to catch your readers’ eye!
41. Goonwrite.com – https://goonwrite.com/
GoonWrite.com’s owner James has been designing book covers for 14 years. He has been a freelance graphic designer for the last twenty-five years. You can buy pre-made book covers from this website.
42. Amnet – https://amnetauthorservices.com/cover-design-for-ebook/
eBook design encompasses the process of creating eye-catching and creative images that serve as a “cover” for eBooks. The cover of your eBook will be the first thing a reader notices and it should draw them in and help stoke their interest in the book. Amnet does eBook cover design service for a variety of authors and genres. Simply put, if you are an eBook author, you can greatly benefit from Amnet’s book cover design services.
43. CreativCovers – https://www.creativindiecovers.com/
CreativCovers the book cover designer indie authors come back to — bestselling-quality book cover design that stops the scroll, owns the genre, and sells the click. The same craft you’d get from a Big Five publisher, at a fraction of the price.
44. eBookWritings – https://ebookwritings.com/ebook-cover-design
eBookWritings.com is a renowned book cover design company that is popular for bringing publications from the rear window shelf to the main spotlight. We are a source of assistance to many writers out there who are looking to give a kick to their book cover designs. Our experts are responsible for ensuring that readers connect with your story. Brace yourself to get the massive sales.
45. DIY Book Covers – https://diybookcovers.com/
Dive into DIY Book Covers treasure trove of FREE book design templates and easy-to-follow tutorials, so your book can finally get the attention (and sales) it deserves. No design skills? No problem. Get started today and transform your book from Blah to Wow!
46. 100 Covers – https://100covers.com/
100 Covers began as a budget conscious book cover design service for the typical self-published indie author on a shoestring budget. Our journey since then could be titled, From Discount to DOMINANCE.
47. Whitewolf Publishers – https://whitewolfpublishers.com/book-cover-design
Whitewolf Publishers is a top-tier choice for eBook cover design. Whitewolf Publisher’s team of experienced eBook cover designers have vast experience in creating captivating and professional eBook covers that reflect your story and the essence of your eBook.
48. PosterMyWall – https://www.postermywall.com/index.php/g/book-cover-posters
9,470+ Free Kindle/Book Cover Design Templates. Design an eye-catching book cover for your next best seller in minutes. Personalize, print and publish online.
49. Deranged Doctor Design – https://www.derangeddoctordesign.com/
Working with Deranged Doctor is a little different than what you may be used to when working with a solo cover designer. They are a company, which means there are several people working on each project.
50. 5MediaDesign – https://5mediadesign.com/
5MediaDesign crafts smart book cover design that stand out from the ordinary.
51. Kittl – https://www.kittl.com/create/book-covers
Make your book stand out on the shelf with Kittl book cover designer. You’ve poured your heart and soul into your manuscript – now it’s time to make sure your book will stand out on the shelf with a cover that sells. Save time and money from hiring a graphic designer— simply choose a template, drag and drop design elements, and craft your unique book cover in just minutes.
52. TrifBookDesign – https://trifbookdesign.com/
We all know you should never judge a book by its cover – but that’s what we all do at the beginning. Your book cover is the first thing a reader sees and is the difference between them picking up your book or walking away. No book deserves to be dismissed because it’s poorly presented, so we want to make sure they buy. Trif Book Design specialize in BOOK COVER DESIGN SERVICES with many years of experience and work hard to make sure that your book cover is what will make you stand out.
53. Yummy Book Covers – https://yummybookcovers.com/book-design-services/
Cover design & illustration for every budget. Yummy Book Covers offers premium Canva templates, premade characters, premade character cover design and custom cover design.
54. Premade Book Cover Shop – https://www.premadeebookcovershop.com/
PremadeBookCoverShop.com’s premade book covers are not templates, each cover will be sold only once, then is removed from the site – making it exclusively yours!* Price includes changing out the title, author name, and adding a subtitle and/or phrase. You can even ask for a font style or color change, an overall hue change or an eye color change!
55. BookFly Design – https://www.bookflydesign.com/cover-design
Book Fly Design doesn’t use pre-made templates for our covers; yours will be custom designed in Photoshop, Illustrator, and InDesign. Their price includes unlimited royalty-free stock images (unless you have specific image requests, which may require additional charges) as well as 3-D images you can use to promote your book. Your final cover will be optimized for web viewing and ready to upload to your e-book publisher(s) of choice.
56. ETSY eBook Cover Design – https://www.etsy.com/market/ebook_cover_design
On Etsy, you can find a wide range of eBook cover design online in US, from one-of-a-kind handcrafted options to vintage treasures ready to be loved again. Our global marketplace is a vibrant community of real people, ranging from makers and independent designers to creative entrepreneurs, connecting over special goods so you can browse the latest ebook cover design listings by Etsy sellers from, not just all corners of US, but also around the world.
57. JD&J eBook Cover Design – https://www.jdandj.com/ebook-cover-design.html
JD&J eBook cover design team is dedicated to making your book cover design a work of art that stands head and shoulders above the other books in the high street shops and in online stores.
58. Creative Paramita – https://creativeparamita.com/
Your cover has one job: sell the story before page one. Paramita creates professional book cover design for authors who want a market-ready look—whether you need a scroll-stopping eBook cover, a full print wrap (front + spine + back), or an exclusive premade cover. If you’re looking for reliable book cover design services with strong typography, genre accuracy, and thumbnail readability, you’re in the right place.
59. Graphic Design Eye – https://graphicdesigneye.com/book-cover-design-service/
A book cover tells a number of aspects about a book. So, the design needs to be perfect. The flawlessness of the design makes the books look impressive and helps to raise the sales. Graphic Design Eye is a leader in providing different types of book cover design service to our global clientele.
60. BookCovers.com – https://bookcovers.com/
BookCovers.com, formerly known as SelfPubBookCovers.com is your premier destination for high-quality, ready-made, and custom book covers designed to bring your stories to life.
61. Comeup – https://comeup.com/en/category/ebook-covers
Hire a freelancer to design a professional eBook cover. Work with freelance designers to create attractive eBook or paperback covers that highlight your content and capture readers’ attention.
62. Noble Verse Publishers – https://nobleversepublishers.press/book-cover-design-services.html
From custom covers, and interior design to illustration tools and more, Noble Verse Publishers’ book cover designers are competent and have mastery over various software. Share your book’s prologue or synopsis and instantly get fascinating ideas for the book cover design today.
63. Alkira Publishing – https://alkirapublishing.com/publishing-services/book-cover-design-and-formatting/
Book cover design and interior formatting is the trickiest part to get right if you’re self-publishing, and it makes sense to have one professional do it all – a one-stop shop! Rose is a fully qualified graphic designer and award-winning book cover creator with eleven years’ experience in book cover design.
64. BookCoverify App (Apple) – https://apps.apple.com/in/app/book-cover-maker-designer/id6502331077
BookCoverify: Your Ultimate Book Cover Design Companion! Are you an author looking to make your book stand out on digital shelves or catch the eye of readers in print? Look no further than BookCoverify, the all-in-one solution for creating stunning, professional book covers with ease. With BookCoverify, you have access to a vast library of editable templates designed for every type of book imaginable. Whether you’re publishing an eBook, an audio book, or a physical copy, our app has you covered. Choose from a variety of genres and styles to find the perfect template for your masterpiece.
65. Book Cover Designer App (Android) – https://play.google.com/store/apps/details?id=com.socialplatform.postermaker2022
Wishing to design Wattpad covers by your smartphone? Looking for the book cover maker? If it’s your YES, then you are at the right search app page. Book Cover Designer application will help to design eBook covers easily by using your smartphone. Book Cover Maker doesn’t require any special design or editing skills. You just have to select the book’s template or can customize your book cover. The application gives book cover templates by different categories to design the desired book cover.
66. PaperTrue – https://www.papertrue.com/writers/self-publishing-services?tab=bookCoverDesignTab
Get PaperTrue’s skilled book cover designers to create an attractive and unique cover—including the front, back, and spine—that elicits the readers’ curiosity.
67. Cover Kitchen – https://coverkitchen.com/
You’ve put countless hours into crafting your book. Let Cover Kitchen cooks up the unique book cover design it deserves. Their team of award-winning book designers is ready to design the perfect book cover for your unique story. With their help, your readers won’t be able to resist picking your book up off the shelf.
68. UpWork – https://www.upwork.com/services/book-design/book-cover-design
For more than two decades, Upwork has been a pioneer of a better way to work. They’ve enabled businesses and professionals to thrive through major shifts – from migrating to the cloud, capturing the potential of mobile, to creating new value through social media. No matter how needs and skills evolve, their purpose remains the same: To create opportunity in every era of work.
69. Template.net – https://www.template.net/book-covers
Create your own professional book covers with our free customizable and printable templates. Template.net is an AI Production Engine that transforms natural language prompts into production-ready assets. We bridge the gap between AI inference (thinking) and professional execution (doing). Their engine generates fully layered, editable, and branded outputs—including documents, presentations, diagrams, charts, and functional web assets.
70. Rachel Lawston – https://www.rachellawstonillustration.com/
Rachel Lawston is an illustrator, freelance book designer, and children’s author with over 15 years of experience in the publishing industry.
71. Cormar Covers – https://www.cormarcovers.com/
Cormar Cover’s mission is to provide you with an amazing cover that best suits your story. Their goal is to create a cover that represents your book, attracts readers, and is something you’re proud to display.
72. Qamber Designs & Media – https://www.qamberdesignsmedia.com/
Qamber Designs & Media W.L.L. is an authentic design agency dedicated to creating outstanding designs tailored to your needs. We specialize in book branding (book covers, interiors, swag, etc.) in many areas of publishing, including fiction, literature, stationery and so much more.
73. Steven Novak – http://novakillustration.com/bookcovers.html
Steven Novak has worked with everyone from indie authors looking to dip their toes in the market, to publishing houses both small and large.
74. Elderlemon Design – https://www.elderlemondesign.net/cover-gallery
Owned and operated by award-winning author Kealan Patrick Burke, Elderlemon Design provides affordable book cover designs for authors. We cater to print and digital media, and each cover is made to order based on the author/client’s own input. Employing stock art, our own photography, and often hand-drawn elements, we work with you to ensure your finished cover accurately reflects your book’s content in a dynamic, eye-catching way, and at the most competitive rates in the business.
75. Rebecca Frank – https://rebeccafrank.design/
Rebecca Frank is a book cover designer who works primarily in the Urban Fantasy, Romantasy, Paranormal Romance (PNR), and Fantasy genres. Her style is bright, vibrant, and magical, with highly marketable designs that draw readers in. She has worked with a variety of bestselling authors, and books with my covers have been featured on the New York Times, USA Today, and Wall Street Journal bestseller lists.
76. For The Muse Design – https://www.forthemusedesign.com/cover-art-gallery.html
For the Muse Design creates affordable designs with the authors vision as the steppingstone to something creative and beautiful. Feel free to browse the site and see what Award-winning designer Elaina Lee has been up to. For the Muse may be just what you’ve been looking for to create the perfect, memorable work of art for your book, website, social media page or anything else you may have need of a designer for.
77. Lisa Amowitz – https://www.lisaamowitz.com/
Lisa is an award-winning author of three fantasy/thrillers for young adults, UNTIL BETH, VISION, and BREAKING GLASS. She is also a cover designer and Professor of Graphic Design at Bronx Community College.
78. Alchemy Book Cover & Design – https://www.alchemybookcovers.com/
Keri Knutson of Alchemy Book Cover & Design has designed over 1,000 published book covers for authors, including many on the New York Times, USA Today, and Kindle bestseller lists. She is passionate about books, and dedicated to designing a cover that will capture the soul of your book and the imaginations of your readers.
79. Bespoke Book Covers – https://bespokebookcovers.com/
Professional book cover design. Surprisingly affordable – perfect if you’re a self-published author…Every author should be able to benefit from a beautiful book cover design. (Not just the lucky few who get signed by a big publisher).
80. Kingwood Creations – https://www.kingwoodcreations.com/
Ready-made book covers can look just as good as custom cover designs, and it comes at a fraction of the cost. Choose from hundreds of carefully crafted, readymade covers from their exclusive premade book cover shop.
81. Placeit – https://placeit.net/mockups/book
Sell More Books with Placeit’s Book Cover Mockups. Placeit is an Envato product. Placeit has a wide range of book mockups which you can try. Placeit’s pricing starts from $1.99/month.
82. Pixlr – https://pixlr.com/
Pixlr gives you a powerful AI photo editor, AI image generator, AI video maker, face swap, collage maker, and 20+ editing tools — 100% free, right in your browser. Powered by Flux, Kling, Recraft, Veo, and more.
83. Snappa – https://snappa.com/templates/ebook-cover
Become the next best-selling author with the help of Snappa’s professionally designed eBook cover templates. Their wide selection of ready-made templates are free to use, sized appropriately, and super easy to customize.
84. SeventhStar Art Services – https://www.seventhstarart.com/
Stefanie of SeventhStar Art Services is an Award-winning and best-selling cover design artist. Her clients include Tor Books, Macmillan/Entangled, Penguin-Random House, and Simon & Schuster UK. She has also worked with Spanish, German, Polish, and French publishers for local and international books, such as Siren Books, Festa Verlag, and VAJONA Verlag.
85. OpenArt AI Cover Art Designer – https://openart.ai/generator/cover-art
Create striking cover art for books, albums, and more with our AI Cover Art Generator! Capture the essence of your content visually.
86. Karrie Ross Graphics – https://karrieross.com/
Karrie Ross of Karrie Ross Graphics specializes in book cover design for the self-publishing industry.
87. Book Cover Genius – https://jjfast.com/bonuses/bcg-tna53a
Book Cover Genius offers a great sales pitch about why you should download their software to design your own book cover. Worth a look.
88. JD Smith Design – https://www.jdsmith-design.co.uk/
JD Smith is an award-winning book cover designer who has worked in the graphic design industry since she was 17. She designs book publishers for traditional publishers and independent authors.
89. Jessica Bell Design – https://www.jessicabelldesign.com/
Jessica Bell is dedicated to creating one-of-a-kind book cover designs that fit any author’s budget. She began designing covers as favors for her author friends and has turned her hobby into a successful business.
90. Mars Dorian – https://www.marsdorian.com/covers/
Mars Dorian is a digital illustrator and storyteller who specializes in creating e-book covers that stand out for affordable prices.
91. Alexandra Brandt – https://www.alexandrajbrandt.com/
Alexandra Brandt’s print and e-book cover focus on sci-fi and fantasy works.
92. Jeff Brown Graphics – https://www.jeffbrowngraphics.com/
Beautiful sci-fi and fantasy book cover designs can be found at Jeff Brown Graphics. Jeff has collaborated with over 90 authors on more than 250 covers.
93. Historical Fiction Book Covers – https://historicaleditorial.blogspot.com/
For a historical fiction book cover design, consider Historical Fiction Book Covers by Jenny Quinlan.
94. Dissect Design – https://www.dissectdesigns.com/
Dissect Design was created for indie book authors who are in search stunning book covers that don’t break the bank.
95. Laura Duffy Design – https://www.lauraduffydesign.com/
Laura Duffy of Laura Duffy Design is a former art director who takes great pride in creating professional book designs.
96. More Visual Design – https://bookartwork.com/
Dave Kessler of More Visual is a graduate of Parsons School of Design and specializes in unique and professional book design services.
97. David Moratto – https://davidmoratto.com/
With more than 225 covers to date David Moratto brings his unique graphic design expertise to each cover project. The book’s interior design and cover is designed to the demographic profile of the reader.
98. Crowdspring – https://www.crowdspring.com/
Crowdspring is an innovative design resource. You pay one price (starting at $299) and you get dozens of custom designs that were made specifically for you. Crowdspring manually reviews every designer on their platform and constantly updates their profile score based on their skill. This encourages quality submissions. They also allow you to get feedback from your audience and the comments can be left as tags on the cover design itself. Crowdspring was founded by an intellectual property attorney so when they say you are going to get a custom design, they mean it. Crowdspring offers customer support (phone, chat, and email) to both clients and their creatives. This is helpful in ensuring a streamlined process. Crowdspring also offers a 100% money-back guarantee (they will refund ALL fees). Authors should take a serious look at Crowdspring.
99. Nathaniel Roy – https://www.nathanielroy.com/
Nathaniel Roy is a book designer, writer, collage maker, photo taker, and a few other things in Ypsilanti, Michigan.
100. Rocking Book Covers – https://www.rockingbookcovers.com/
Adrijus specializes exclusively in self-publishing book covers for indie authors and small presses who want a professional, market-tested expert (11 years in the industry) without paying $1,000+ for a book cover. Whether you’re publishing on Amazon KDP, IngramSpark, or going wide, his entire business is built around helping indies compete with traditionally published books.
101. Katharine Bale – https://www.katharinebaleartworks.com/
Katharine Bale is an illustrator and children’s author, offering cover design and content illustration services tailored to suit any budget.
You can and should spend a few hours going through all of these web sites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.
The Bottom line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.
And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader, and, in all genres, there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical. Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Author Spotlight, Blog, Book Marketing, Book Promotion, Book Publicity, Marketing a Book, Promoting a Book, Social Media, Writing a Book
By Scott Lorenz
Westwind Communications Book Marketing
Social media is a dominating force that can make or break your career as an author in almost every aspect. Besides PR, social media works well to promote a book to a large and varied audience. For example, take a look at the popularity of Holly Madison’s book Down The Rabbit Hole, which hit the top of the New York Times Best Seller List a few years back.
Holly Madison, the ex-Playboy bunny, reality show star, mother, wife and ex-girlfriend of Hugh Hefner made quite an image for herself and her book on social media with an at-the-time, 1.38 million Twitter followers. On Twitter her hashtags were #downtherabbithole and #hollymadison. According to ritetag.com the hashtag #hollymadison had 2.42K potential views per hour. The hashtag #downtherabbithole had 3.78K potential views per hour!
So what is the intriguing factor for authors about social media? Social media allows direct communication to thousands or even millions of followers (all at no cost) and is credited in great part for making Down The Rabbit Hole an instant success. Using social media also allows authors to meet a whole new audience of readers and gain new ideas for books from the social community.
In an article by Chuck Sambuchino, of Writer’s Digest, Grammar Girl creator Mignon Fogarty said, “I think you really have to enjoy interacting on social networks or you won’t do it well or stay with it. You can’t force yourself to do it; you have to find the things you like and do those even if they aren’t the most popular. For one person it might be Twitter, for another LinkedIn, for another YouTube, for another podcasting, and another blogging.”
Estelle Maskame, Bestselling author of Did I Mention I Love You, (DIMILY) became an Internet sensation by using social media and gained 123K followers on Twitter @EstelleMaskame. With the help of her friends and Wattpad, Estelle’s book reached four million hits on Wattpad. “Using social media to promote my work means that I’ve got a close connection with my readers, especially now, because they’ve been with me since the early days. In a way, we’re all in this together, and ever since the start, I’ve always loved going on Twitter to interact with them,” said Maskame.
Other authors who have successfully used social media to gain recognition for their work include Paulo Coelho. Coelho used Facebook and Instagram to stay in touch with his readers and promote his work by sharing quotes and photos of his life and trips he has been on. The Alchemist spent 270 weeks on the New York Times Best Seller List with the help and use of social media. According to a Wall Street Journal article, while doing research for his new book Adultery, Coelho’s fans shared over 1,000 emails with personal infidelity stories. Talk about intimate communications!
Margaret Atwood, a Man Booker prizewinner, has made extensive use of digital platforms. Atwood is an avid tweeter with her fans and has a knack for posting creative insight about her latest work. She also used Wattpad to collaborate with another author to create a serialized zombie novel. For aspiring authors, Atwood ran a contest encouraging them to try fan fiction.
With social media, authors have a chance to succeed. Using social media for your work is important because of the vast attraction of readers you’ll get to engage with. There are quite a few social sites to post your work on and get feedback on your book before and after it is published.
The Bottom Line: Anyone can use social media to promote their work; it’s so easy even a bunny can do it.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Promotion, Book Publishing, Marketing a Book, Promoting a Book, Television, Writing a Book
By Scott Lorenz
Westwind Communications
With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas.
Who doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years.
I recently noticed that the titles of some of the biggest Motown hits also suggest some important themes that can help guide authors to improve their careers. Let’s have a look:
“What’s Goin’ On” (Marvin Gaye) advises you to educate yourself on what is going on in the publishing industry. It’s a moving target; what worked last year might not work today. It’s imperative that authors keep abreast of the changing publishing industry by reading books and magazine articles, going to book fairs and festivals and attending writer’s conferences.
“I Heard It Through The Grapevine” (Marvin Gaye) tells you to use today’s version of the grapevine, social media such as Twitter and Facebook, to promote your literary work. Authors should be sure to stay up to date about what others are saying about them, their work, and what their competitors are publishing as well. Be sure to keep your page updated and have frequent interaction with your followers to retain their interest.
“Respect” (Aretha Franklin) reminds you to treat others the way you want to be treated. Share resources and knowledge with fellow authors. Respond to comments and questions on social media. Take on a mentee. Be kind. Network. Respect the time and effort you’ve put into your craft and help others to do the same.
“Shop Around” (The Miracles) advises you to “shop” for the best book publisher, publicist, and others who can help make your book a success. This is not similar to shopping for commodities at the mall or grocery store; you should go with the person who provides the best quality for your needs, rather than the one with the lowest price. An investment in good editing, good book cover design and good marketing will help create a solid foundation in the long run.
“Signed, Sealed, Delivered” (Stevie Wonder) When signing a publishing deal make sure to look over the fine print, and ask questions about the contract. You, as the author, do not want to be obligated to terms that you were not aware of. Remember, “Ain’t Nothin’ Like the Real Thing” (Marvin Gaye & Tammi Terrell) so make sure you ask a lawyer to look over the contract before you sign.
“It Takes Two” (Marvin Gaye and Kim Weston), and “Rescue Me” (Aretha Franklin). Don’t be afraid to ask for help because publishing and marketing a book can be a nerve-wracking and overwhelming task for a first-time author. Do not wait until you need a rescue before calling in the professionals. As a book marketing expert, I’ve seen many authors make costly decisions that have to be rectified, which include bad titles, bad covers, bad editing, or lack thereof. “Stop in the Name of Love” (The Supremes) for your book.
“Ain’t No Mountain High Enough” (Marvin Gaye and Tammi Terrell) inspires you to be steadfast and resilient in order to be successful. For example, 100+ publishers rejected Mark Victor Hanson, author of Chicken Soup for the Soul, but he had the tenacity to keep searching for someone who would publish him.
The Bottom Line: “You Can’t Hurry Love,” (The Supremes). Success will not happen overnight and it’s not always easy as “ABC” (Jackson 5). But it doesn’t have to be a “Ball of Confusion” (Temptations.) With hard work, perseverance and a little luck, your book could be “Cruisin” with Smokey Robinson to the bestseller list and you will be “Dancin’ in the Streets” with Martha and the Vandellas.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Marketing, Book Publishing, Book Title Generator, How to title a book, Marketing a Book, Writing a Book
By Scott Lorenz
Westwind Communications
Using Numbers in Your Title Might Help Make Your Book More Memorable.
On LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense.
Book titles are extremely important. As an author, creating a memorable title should be a high priority. Numbers in book titles work with items that already quantify. For example, a book titled ‘Get 6-Pack Abs in 6 Minutes a Day’ makes sense. I like using numbers in a book title when it’s relevant and useful in describing what the book is about.
An example that really works is ‘The 4 Hour Work Week’ by Tim Ferriss and his ‘4 Hour Body’. That number stops you in your tracks because it is shocking. How can you work just 4 hours a week? How can you have a good body in just 4 hours? Ferriss has capitalized on his branding of ‘4-Hour’ and ‘The 4-Hour Chef.’ He owns that number now. He’s branded his name with ‘4-Hour’ and will be able to incorporate it in his future work.
A number is a quickly comprehended visual because it’s a symbol and is represented by a minimal number of characters. For example, ‘One Thousand’ spelled out is represented by 12 characters, but only four characters if used as a number: 1000. This can save space on your cover and in this digital world sometimes a savings of a few characters can make a difference whether your complete book title is displayed by Google or even on Amazon. Furthermore, there’s a magic number of 65 characters for some search engines before it gets truncated or cut off. Another often overlooked benefit is that a number rises to the top of a list when alphabetized right along with symbols like ‘@’ or ‘$’ for example.
Here’s a list of a few well-known books that have used a number in the title:
1. Catch-22
2. The 4-Hour Work Week
3. The 4-Hour Chef
4. The 4-Hour Body
5. Europe on $5 a Day
6. The 7 Habits of Highly Effective People
7. Fahrenheit 451
8. 1984
9. The 39 Steps
10. 1, 2, Buckle My Shoe
11. Around the World in 80 Days
12. 1001 Arabian Nights
13. 13 Reasons Why
14. 3:10 to Yuma
15. Beneath the 13 Moons
16. Size 12 is Not Fat
17. 13 Little Blue Envelopes
18. 13 Treasures
19. The 6th Target
20. The 5 Love Languages: The Secret to Love That Lasts
21. 7th Heaven
22. 10,001 Ways to Live on a Small Budget
23. The $100 Startup
24. The 48 Laws of Power
25. Steal Like an Artist: 10 Things Nobody Told You About Being Creative
26. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
27. 5: Where Will You Be Five Years From Today?
28. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
29. 30 Things Every Woman Should Have and Should Know by the Time She’s 30
30. 17 Cents and a Dream (a book from one of my clients, Daniel Milstein)
Whenever possible I use numbers in my article headlines because it drives home what the article is about. Here’s a sample:
22 Tips on What to Wear For a TV Interview
52 Ways to Promote Your iPhone App
33 Radio Interview Tips
55 Reasons to Send Out a Press Release
15 Tips for Great Book Cover Design
The Top 25 Book Fairs and Book Festivals Authors Should Attend.
You can find even more articles on book promotion topics at https://westwindbookmarketing.com/.
On LinkedIn, the question received many insightful responses. One I particularly liked was from James Cosenza, a software engineer, “I think the numbered approach is especially useful for self-help and how-to books. People want to know that they can change their lives or learn a new skill in 5, 10 or 15 ‘easy’ steps. I don’t know about saturation, but I think conflicting titles on the same subject might be off-putting. For example, do you buy ‘Install a New Patio in 10 Easy Steps’ vs. ‘A New Patio in Seven Simple Steps’?
Ethan de Jonge Kalmar, founder of Make Your English Work, says, “I think that it depends on your content and audience. Numbered lists certainly work well for blog posts and on social media sites, but given the speed of information now, and the tendency to want to have everything in concise, easy to digest form, I think that many readers of books (by which I mean works of at least 100 pages or so) are looking for more in-depth insight, and numbered list titles do not exactly communicate that the book provides that.”
“For a short promotional e-book, or perhaps the self-help/entrepreneur market it might work well. Also, I think that if you are providing information that is comprehensive because it covers many different things, it might work well, as in James Cosenza’s example of 1000 Places to See before You Die.”
Tim Lemire responded from an author’s perspective, “I never worried about coming up with a good title; I knew the publisher was going to assign their own title to the book anyway.”
Keep in mind, not every book title needs a number. For example, the number 7 is overused because people are trying to capitalize on Covey’s books. Even he came out with the “8th” Habit to stay away from the number 7. So, if you’re thinking of tacking the number “7” into your book’s title, think again because it will not stand out.
Should you decide to incorporate a number into your book’s title, make sure it adds to the book. Do not shove a number in the title because you think it might be a good idea. Not all book titles need numbers. However, some books might sell better because of the number in their title.
The Bottom Line: Coming up with the right name for your book is beyond important it’s critical. Creating a memorable title is really the point. Using numbers in your title might help make it even more memorable.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://WestwindBookMarketing.com or contact Lorenz at scottlorenz@westwindcos.com or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
