fbpx

Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

Authors

Want Publicity?

Get ALL the Publicity Your Book Deserves and MORE!

>>  Get a TOP Book Publicist, Scott Lorenz  <<

Book Marketing

Book Marketing Book Publicist Scott Lorenz has written dozens of articles to help inform others about Book Marketing and Book Promotion. Here are a few of those articles. How Book Shepherds Can Help Authors As a book publicist, I recommend you, the author, look into...

Jewish Book Festivals for Jewish Authors and Topics of Jewish Interest

By Scott Lorenz
Westwind Communications

If you are a Jewish author or specialize in writing about Jewish issues, you should consider visiting some of these book festivals in the Jewish community.

Jewish Book Festivals

Authors, reach out to the Jewish community and attend a Jewish book fair or festival this year.

As a book marketing specialist, I am the first to impress on authors the powerful marketing avenues open to all authors on the Internet – from websites and book trailers to social media like Facebook, Twitter and YouTube. While these are excellent tools when used properly, authors should take every opportunity to meet the reading public face-to-face. Book festivals are a terrific way to do just that.

Columbus JCC’s Jewish Bookfair and Author Series will host events on March 5, 6, and 28, 2019. These events will discuss Jewish-related books such as “Sadness is a White Bird,” “The Ruined House,” and “Why Judaism Matters.”

London International Literacy Festival’s Jewish Book Week will occur March 2-10, 2019 in London. It will feature Jewish writers and themes and a number of interesting discussions.

Alper JCC’s Berrin Family Jewish Book Festival will host events until March 13, 2019 in Miami, FL. There will be various author presentations as well as an event for women that focuses on the book “Husbands and Other Sharp Objects” by Marcy Hammer.

Weinstein JCC’s Fife-Davis Family Jewish Book Fair and Gift Shop will take place March 14, 2019 in Richmond, VA. Its purpose is to spark discussion and thought related to Jewish history, issues, literature, and poetry.

Dallas Aaron Family JCC’s BookFest will be host to a number of events until April 3, 2019 in Dallas, TX. Its mission is to celebrate Jewish authors and help attendees discover what inspires them.

Gordon JCC’s Nashville Jewish Book Series will take place until April 4, 2019 in Nashville, TN. It features books that revolve around Jewish themes and topics as well as books that are written from a Jewish perspective.

Greater Naples Jewish Book Festival by the Jewish Federation of Greater Naples will host various events until April 8, 2019 in Naples, FL. There will be presentations from a number of Jewish authors as well as educational and social programs.

The JCCs of West Bloomfield and Oak Park’s Detroit Jewish Book Fair will take place in October 2019 in West Bloomfield, MI. It’s an eight day event that features Jewish related books on serious topics as well as those that revolve around a few humorous ones. Authors will end their presentations with Q&A sessions.

St. Louis Jewish Book Festival will be held November 3-17, 2019 in St. Louis. It will feature premier speakers as well as books related to cooking, business, economics, family, fiction, history, music, sports, religion, and more.

Kaiserman JCC’s Jewish Book Festival will occur November 11-December 5, 2019 in Wynnewood,, PA. There will be a book fair and a variety of events for adults and children.

Book fairs typically seek out guest speakers. By volunteering to speak at a Jewish book fair, you will pique the interest of new readers and potentially gain a few new fans. Additionally, you can add the speaking appearance to your resume. Be sure to plan ahead because book fairs, speaking engagements and readings are all planned months in advance. For a complete list of book fairs and festivals visit https://book-publicist.com/

The bottom line: Reach out to the Jewish community and attend a book fair! You will be happy you did.

About Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC Nightly News, The New York Times, Nightline, TIME, PBS, Los Angeles Times, USA Today, Washington Post, Family Circle, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Book Fairs and Festivals for Authors Summer/Fall 2016

Authors- Now is the Time to GO!!

Put Down That Pen… Check out Some Book Fairs & Festivals!!

Top Book Fairs & Festivals

Book Fairs and Festivals Authors Should Attend in 2016

After writing diligently for weeks and months on end it’s time to get invigorated! Nothing does the job like meeting people who love books and write books. Check out this list of book festivals and fairs authors can attend for 2016. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel gig or speaking slot you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

For more upcoming book events check out C-SPAN2 at: http://www.BookTV.org and click on the Book Fairs tab.   For more information about book events and book marketing visit   http://www.Book-Marketing-Expert.com

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2016 as of the date of this publishing:

  1. The Rocky Mountain Book and Paper Fair will begin August 5, 2016 and finish August 6, 2016 in Denver, Colorado http://www.rmaba.org/rmbpf/2016/rmbpf_2016_GeneralInfo.html
  2. Writers at Woody Point, August 16-21, 2016 in Woody Point, Newfoundland. Travel to Canada and see what creativity and talent lies across the border. http://www.writersatwoodypoint.com
  3. Decatur Book Festival, September 2-4, 2016, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. http://www.decaturbookfestival.com
  4. The Bookmarks Festival of Books & Authors will be held in Winston-Salem, North Carolina on September 8-10, 2016. http://visitwinstonsalem.com/special-events/view/bookmarks-festival-of-books-and-authors
  5. The Brooklyn Book Festival will begin September 12, 2016 and run through September 18, 2016 in Brooklyn, New York. http://www.brooklynbookfestival.org
  6. The South Dakota Festival of Books in Brookings and Sioux Falls, South Dakota will be held September 22-25, 2016. http://sdhumanities.org/festival-of-books/
  7. The Baltimore Book Festival will begin in Baltimore, Maryland on September 23, 2016 and end September 25, 2016. http://www.baltimorebookfestival.com
  8. Chicago Writers Conference, September 23-25, 2016 in Chicago. Topics include writing unlikeable characters, how to pitch, etc. http://www.chicagowritersconference.org
  9. The Iowa City Book Festival will begin October 4, 2016 and end October 9, 2016 in Iowa City, Iowa. http://www.iowacitybookfestival.org
  10. The Seattle Antiquarian Book Fair will be held October 8-9, 2016 in Seattle, Washington. http://www.seattlebookfair.com
  11. The Southern Festival of Books in Nashville, Tennessee will run from October 14, 2016 through October 16, 2016. http://humanitiestennessee.org/programs/southern-festival-books/about-southern-festival-books
  12. The Vegas Valley Book Festival will take place on October 15, 2016 in Las Vegas, Nevada. http://www.vegasvalleybookfestival.org
  13. The Boston International Antiquarian Book Fair (40th Annual) will be held October 28, 2016 through October 30, 2016 in Boston, Massachusetts. http://bostonbookfair.com
  14. The Texas Book Festival will begin November 5, 2016 and end November 6, 2016 in Austin, Texas. http://www.texasbookfestival.org

The Bottom Line: Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com

I Got Your Number! Using Numbers In a Book Title

Using Numbers in Your Title Might Help Make Your Book More Memorable.

naming a book, book title naming process

Using numbers in your title might help make it even more memorable.

On LinkedIn, J.D. Gershbein, a global speaker and social branding specialist, raised the question, “Does a numbered step approach to titling a book have a positive effect on sales?” This particular question and subsequent thread made me delve deeper into the use of numbers in book titles and whether or not it makes sense.

Book titles are extremely important. As an author, creating a memorable title should be a high priority. Numbers in book titles work with items that already quantify. For example a book titled ‘Get 6-Pack Abs in 6 Minutes a Day’ makes sense. I like using numbers in a book title when it’s relevant and useful in describing what the book is about.

An example that really works is ‘The 4 Hour Work Week’ by Tim Ferriss and his ‘4 Hour Body’. That number stops you in your tracks because it is shocking. How can you work just 4 hours a week? How can you have a good body in just 4 hours? Ferriss has capitalized on his branding of ‘4-Hour’ and ‘The 4-Hour Chef.’ He owns that number now. He’s branded his name with ‘4-Hour’ and will be able to incorporate it in his future work.

A number is a quickly comprehended visual because it’s a symbol and is represented by a minimal amount of characters. For example ‘One Thousand’ spelled out is represented by 12 characters, but only four characters if used as a number; 1000. This can save space on your cover and in this digital world sometimes a savings of a few characters can make a difference whether your complete book title is displayed by Google or even on Amazon. Furthermore, there’s a magic number of 65 characters for some search engines before it gets truncated or cut off. Another often overlooked benefit is that a number rises to the top of a list when alphabetized right along with symbols like ‘@’ or ‘$’ for example.

Here’s a list of a few well known books that have used a number in the title:

1. Catch-22
2. The 4-Hour Work Week
3. The 4-Hour Chef
4. The 4-Hour Body
5. Europe on $5 a Day
6. The 7 Habits of Highly Effective People
7. Fahrenheit 451
8. 1984
9. The 39 Steps
10. 1, 2, Buckle My Shoe
11. Around the World in 80 Days
12. 1001 Arabian Nights
13. 13 Reasons Why
14. 3:10 to Yuma
15. Beneath the 13 Moons
16. Size 12 is Not Fat
17. 13 Little Blue Envelopes
18. 13 Treasures
19. The 6th Target
20. The 5 Love Languages: The Secret to Love That Lasts
21. 7th Heaven
22. 10,001 Ways to Live on a Small Budget
23. The $100 Startup
24. The 48 Laws of Power
25. Steal Like an Artist: 10 Things Nobody Told You About Being Creative
26. The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
27. 5: Where Will You Be Five Years From Today?
28. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
29. 30 Things Every Woman Should Have and Should Know by the Time She’s 30
30. 17 Cents and a Dream (a book from one of my clients, Daniel Milstein)
Whenever possible I use numbers in my article headlines because it drives home what the article is about. Here’s a sample:
22 Tips on What to Wear For a TV Interview
52 Ways to Promote Your iPhone App
33 Radio Interview Tips
55 Reasons to Send Out a Press Release
15 Tips for Great Book Cover Design

The Top 25 Book Fairs and Book Festivals Authors Should Attend.

You can find even more articles on book promotion topics at http://book-marketing-expert.com/articles.htm

On LinkedIn, the question received many insightful responses. One I particularly liked was from James Cosenza, a software engineer, “I think the numbered approach is especially useful for self-help and how-to books. People want to know that they can change their lives or learn a new skill in 5, 10 or 15 ‘easy’ steps. I don’t know about saturation, but I think conflicting titles on the same subject might be off-putting. For example, do you buy ‘Install a New Patio in 10 Easy Steps’ vs. ‘A New Patio in Seven Simple Steps’?

Ethan de Jonge Kalmar, founder of Make Your English Work, says, “I think that it depends on your content and audience. Numbered lists certainly work well for blog posts and on social media sites, but given the speed of information now, and the tendency to want to have everything in concise, easy to digest form, I think that many readers of books (by which I mean works of at least 100 pages or so) are looking for more in-depth insight, and numbered list titles do not exactly communicate that the book provides that.”

“For a short promotional e-book, or perhaps the self-help/entrepreneur market it might work well. Also, I think that if you are providing information that is comprehensive because it covers many different things, it might work well, as in James Cosenza’s example of 1000 Places to See before You Die.”

Tim Lemire responded from an author’s perspective, “I never worried about coming up with a good title; I knew the publisher was going to assign their own title to the book anyway.”

Keep in mind, not every book title needs a number. For example, the number 7 is overused because people are trying to capitalize on Covey’s books. Even he came out with the “8th” Habit to stay away from the number 7. So, if you’re thinking of tacking the number “7” into your book’s title, think again because it will not stand out.

Should you decide to incorporate a number into your book’s title, make sure it adds to the book. Do not shove a number in the title because you think it might be a good idea. Not all book titles need numbers. However, some books might sell better because of the number in their title.

The Bottom Line: Coming up with the right name for your book is beyond important it’s critical. Creating a memorable title is really the point. Using numbers in your title might help make it even more memorable.

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Book Fairs and Festivals for Authors Summer/Fall 2014

Book Festivals and Book Fairs important element in book marketing

Thousands of potential book buyers, agents and member of media attend book festivals and book fairs looking for new books.Book fairs and festivals offer authors an excellent place to interact with fellow authors and publishers, network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

Book fairs usually want speakers. By volunteering to speak, the author not only gains great exposure but can also add that appearance to their resume and press releases. One of my author clients was recently a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel gig or speaking slot you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

For upcoming book events on C-SPAN2 visit: http://www.BookTV.org For more information about book events and book marketing visit http://www.Book-Marketing-Expert.com

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2014:

The Harlem Book Fair in Harlem, New York will take place July 11, 2014 through July 12, 2014. http://www.qbr.com/harlem-book-fair.aspx

The Martha’s Vineyard Book Festival will take place every Thursday, beginning July 24, 2014 through August 21, 2014 in Martha’s Vineyard, Massachusetts. http://mvbookfestival.com/author_lecture_series_2014

The Rocky Mountain Book and Paper Fair will begin August 1, 2014 and finish August 2, 2014 in Denver, Colorado http://www.rmaba.org/rmaba_events.html

The Brooklyn Book Festival will begin September 15, 2014 and run through September 21, 2014 in Brooklyn, New York. http://www.brooklynbookfestival.org/

Top Book Fairs & Festivals

The Bookmarks Festival of Books will be held in Winston-Salem, North Carolina on September 4, 2014 through September 7, 2014. http://bookmarksnc.org/events/festival

The Kansas Book Festival will be in Topeka, Kansas on September 13, 2014. http://kansasbookfestival.com/general-info/about-the-festival/

The South Dakota Festival of Books in Deadwood, South Dakota will be held September 26-28, 2014. http://www.sdbookfestival.com/

The National Book Festival will take place in Washington, DC on Saturday, August 20, 2014. http://www.loc.gov/bookfest/

The Baltimore Book Festival will begin in Baltimore, Maryland on September 26, 2014 and end September 28, 2014. http://www.baltimorebookfestival.com/

The Iowa City Book Festival will begin October 2, 2014 and end October 5, 2014 in Iowa City, Iowa. http://www.iowacitybookfestival.org/

The Brattleboro Literary Festival will take place October 2, 2014 through October 5, 2014 in Brattleboro, Vermont. http://brattleboroliteraryfestival.org/

The Southern Festival of Books in Nashville, Tennessee will run from October 10, 2014 through October 12, 2014. http://www.humanitiestennessee.org/programs/southern-festival-books-celebration-written-word
The Seattle Antiquarian Book Fair will begin October 11-12, 2014 in Seattle, Washington. http://www.seattlebookfair.com/

The Vegas Valley Book Festival will run from October 16, 2014 through October 18, 2014 in Las Vegas, Nevada. http://vegasvalleybookfestival.org/

The Texas Book Festival will begin October 25, 2014 and end October 26, 2014 in Austin, Texas. http://www.texasbookfestival.org/
The Boston International Antiquarian Book Fair (38th Annual) will be held November 14, 2014 through November 16, 2014 in Boston, Massachusetts. http://www.bostonbookfair.com

The Miami Book Fair International will kick off in Miami, Florida on November 16, 2014 and wrap up November 23, 2014. http://www.miamibookfair.com

The Bottom Line: Take a little summer vacation and hit some book festivals. Make it a priority to visit a book festival in the coming weeks and months. You’ll be glad you did!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist