33 Radio Interview Tips For Authors From Book Publicist Scott Lorenz

You’ve landed the radio interview and it’s time to get ready to actually do it. Now what? As a book marketing expert and book publicist, I have booked my clients on thousands of radio interviews. Here’s a list of tips I give to my clients prior to their interviews. Keep this helpful list of interview tips nearby and you’ll be glad you did!

  1. Go to a quiet room in your home or office; be sure staff and/or family know you are TEMPLATEon a radio interview and cannot be interrupted.
  2. Turn off other phones, cell phones and anything else that could create background noise including air conditioners and the radio, etc.
  3. Have a glass of water nearby; there’s nothing worse than dry mouth on a radio interview.
  4. Be on time. Call the station exactly at the time they tell you, or be at your phone waiting if the station is going to call you.
  5. Use a land line phone for best quality. Some stations won’t allow a cell phone interview. If it is not possible to reach a land line then use a cell phone in a stationary location and not while you are rolling down the road as the reception could be interrupted mid-interview.
  6. Disable call waiting: dial *70 and then call the studio number. This disables call waiting for the duration of the phone call. As soon as you hang up, it will be reactivated.
  7. Do not use a speaker phone or a headset; again, it’s about good sound quality.
  8. Be self-assured. Remember, you know your topic inside and out. Be confident in your ability.
  9. Smile, smile, smile, whether on radio or TV – SMILE. You’ll feel better, and for TV you’ll look better too.
  10. Put some pizzazz and energy into your voice. Try standing while you speak to liven things up a little.
  11. Research the show and tailor your message accordingly. Just Google the host’s name and station and check out their web site. Is it a national audience or a small town in Ohio? What is their format? Is it News/Talk, NPR or Classic Rock or something else? You need to know.
  12. KNOW exactly how much time you will have on the air as a guest, three minutes or 30 minutes…so you can tailor your answers to the time allotted.
  13. Practice your sound bites—out loud before the interview. Communicate your main points succinctly. Practice this out loud.
  14. Be informative and entertaining without directly pushing your book, product or service. Make the audience “want more.”
  15. A kind word about the host can go a long way. It’s good manners and good business.
  16. A person’s name is sweet music to them so commit to memory or jot down the name of the host and use it throughout the interview. When taking calls, use the names of callers too.
  17. Be prepared for negative comments, from the host or listeners.
  18. Be careful not to slide into techno-babble, jargon or acronyms that few know about.
  19. Never talk down to your audience.
  20. Be respectful of the host because everybody starts someplace. Today they’re interviewing you from a college radio station; in a few years they could be a nationally syndicated host.
  21. Don’t Oversell. Remember you are on the air to provide useful information to the listening audience. If you are an author or selling something, limit yourself to TWO mentions of the book, product or service. You must make it interesting without the commercialism. It takes finesse but you can do it. Often times the host will do this for you and you won’t need to mention it.
  22. Think of a radio interview as an intimate conversation with a friend and not a conversation with thousands.
  23. Radio interviews require verbal answers, not head nodding or uh-huhs. Hand gestures don’t count in radio either.
  24. Radio will often use interviews live and later cut them up for use throughout the day giving you more airplay. So keep your answer to a 10 to 20 second sound bite. You can say a lot in that amount of time and then you don’t sound like you are babbling on. Don’t go on more than a minute without taking a break.
  25. Don’t just answer questions. Tell listeners something you want them to know, something they wouldn’t know unless they were tuned in, with the promise of more of the same when they buy the product or come see you!
  26. Have three key messages. Short, not sermons. Sometimes the host opens the door, other times you have to answer a question and segue to a key message. A compelling message will have the host asking for more. Usually, people can get in two key messages; the pros can get three. But even if you get in only one, you get a big return for the time invested.
  27. Lazy hosts open with a lame: “Thanks for being here.” Boom! Give a :15-:20 sec summary message. If the host introduces you with a question, be polite, deliver your summary message, then answer the question. “Thanks, (use name), for the opportunity to talk about….Now, to your question (name)…”
  28. Maintain a Positive Attitude. BE GENUINE OR TRANSPARENT. Don’t fake enthusiasm or sincerity. If you’re in a bad mood cancel the interview. Don’t pretend to know stuff you don’t.
  29. Re-read the press release or pitch that got the booking since the host is going to be using that as a starting point. Often a book publicist such as myself, will tie into a breaking news event that relates to your expertise. Be aware of that tie-in.
  30. After the interview write a thank-you note. Since so few people do this, you’ll really stand out from the crowd. And most importantly, you may get invited back.
  31. Whether the interview is live or taped-live, if you stumble, or flub up just keep going. Often what you perceived as a mistake, the listeners won’t even notice.
  32. Ask for an MP3 of the recording before the interview. Often if you ask ahead of time the producer will record the interview and then you can use it on your web site. If that’s not available get the link to the station’s recording and Tweet about to your followers and promote it on your Facebook page. Be sure to listen to it later and critique your performance.
  33. Listen for the testimonial. Sometimes the host will say something complimentary, “You have a fascinating story Mr. Jones.”  Use it in your marketing.  Or you can actually ask for a testimonial.  Often that MP3 will arrive with a note from the host saying how much they enjoyed the interview, or that “Scott Lorenz was a great interview, he really kept our audience engaged,” or “the phones rang off the hook when Scott Lorenz was being interviewed.” You can use those testimonials in future pitches and on your web site, blog etc.

As a book marketing firm, we’ll prepare our clients with media coaching or if need be training with a media trainer. We’ll also submit questions to the radio host ahead of time and include those in our press kits emailed to the stations. Often the radio host will read those questions right in order. Other times they refer to our questions and include some of them. We do this to help the host in case they’ve not had a chance to read the book, and to help direct the questioning.

Make sure you know your own material inside and out and are comfortable with everything in it. You are the author of the book, or the press release and they’ll ask you, “What did you mean about this or that?” You need to have the answer. You don’t want any surprises.

The Bottom Line:  RELAX, you’ll do fine. The butterflies you’re feeling are what will drive you to do your best! Just follow these helpful tips and you’ll be a radio interview star!

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com

 

 

The Incredible Story Behind the Movie THE ELEPHANT MAN

Remember- All Movies Start with the

Written Word – All of Them

 

By Scott Lorenz
Westwind Book Marketing

 Incredible Story

Movies, like books, sometimes have humble beginnings.

Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.

THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.

How did this movie come about? Was it an agent’s pitch? No.

Was it an award winning script? No.

Did experienced screenwriters create this masterpiece? No.

Was it adopted from a book? No.

I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.

Where did the script come from?

His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.

What did he do? He read it – and he loved it!

His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.

MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com  View the book trailer here: http://bit.ly/MakingTheElephantManTrailer

 

Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.

 

“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script..

“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”

Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals.  Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.

Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!

Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.

 

In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.

 

The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.

Check out this New York Post  article about Making The Elephant Man http://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Authors: Want Publishing Help? Get a Book Shepherd!

You can keep ‘Paying Tuition’ in the form of mistakes or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!

By Scott LorenzBook Shepherd 3

Westwind Communications

At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach), is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.

Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all.  The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guide book and do it yourself or hire a personal guide with special knowledge to show you?

Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.

Debra Englander

Debra Englander

“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including: reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years. She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: d_englander@yahoo.com and find out more at: https://www.linkedin.com/in/DebraEnglander

Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at http://writeittight.com

“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course.  To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to http://www.bethbarany.com 

Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.”  For more information about Gabriella Gafni, visit http://www.gmghostwriting.com

Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.” Miller

Thomas Miller Ghostwriter, Podcaster and Book Shepherd

Thomas Miller, Ghostwriter, Podcaster and Book Shepherd

believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook. He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top-shelf in my book. Contact Thomas Miller at http://ghostwriterr.com/

For some authors an Author Assistant may be the way to go.  Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant. She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors. She has worked with more than 50 authors across multiple genres. For more information, visit www.MyAuthorConcierge.com

“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such

Marie White Publisher Book Shepherd

Marie White, Author, Book Shepherd and Publisher

as audio or ebook, to no ‘look inside’ feature online. They are frustrated and alone in the process.” If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at:  www.ZamizPress.com

Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs.  https://michaelrayking.com

Rik Feeny Florida Writers Assn Book Coach Magnetic Speak

Rik Feeney – Book Coach

Rik Feeney is a Book Coach and Publishing Consultant. He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group. Rik’s passion is helping authors effectively and successfully publish their books. Contact Rik for a free consultation. www.RikFeeney.com

The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!

Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.

Zip Code/Country, Name, Email, Website

06001 Brian Jud brianjud@bookmarketing.com; www.bookmarketingworks.com

68137 Lisa Pelto info@conciergemarketing.com; www.conciergemarketing.com

80015 Judith Briles, PhD judith@thebookshepherd.com; www.TheBookShepherd.com

89509 Jacqueline Simonds jcsimonds@beaglebay.com; www.beaglebay.com

90212 Joseph Coleman info@bookshep.com; www.bookshep.com

92111 Lindee Rochelle LinDee@PenchantForPenning.com www.penchantforpenning.com

92653 Sharon Goldinger pplspeak@att.net; www.detailsplease.com/peoplespeak

94304 John Eggen John@MissionMarketingMentors.com; www.missionmarketingmentors.com

94801 Peter Beren peterberen@aol.com; www.peterberen.com

95437 Cynthia Frank info@cypresshouse.com; www.cypresshouse.com

95476 Simon Warwick-Smith warwick@vom.com; www.warwickassociates.net

22206 Gabriella Gafni — gabriellawrites@gmail.com; www.gmghostwriting.com

81611 Thomas Miller Thomas@ghostwriterr.com; http://ghostwriterr.com/

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

 

Jess Todtfeld Launches New Book: Media Secrets

#1 Bestseller on Amazon in 25 Categories & 4 Countries

By Scott Lorenz

Westwind Communications

 

Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, mediasecretscoverMedia Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.

Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.

Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:

  • Express Emotion
  • Speak in Absolutes
  • Use Action Words
  • Use Clichés
  • Use Analogies
  • Use Humor
  • Include Facts and Examples
  • Make Predictions
  • Ask Rhetorical Questions

“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out.  In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”

“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”

Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit http://bit.ly/MediaSecrets and watch the video and bonus links with tips to “Get on Good Morning America.”

Bottom Line:  If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview so it converts to sales, web traffic or other opportunities.

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Podcast with Business Book Ghost Writer and Book Publicist Scott Lorenz

Scott Lorenz Interview wi Biz Book Ghostwriter

Be honest… did you think you were done with your job as an author when you typed

“The End”?

Have you heard that you need to market your book, but aren’t sure where to start?

Are you overwhelmed by all the book marketing advice out there?

In this podcast where I was interviewed by a business book ghost writer, I’ll share a little about the easy things you can do to market your book—whether it’s been out for a week or a few years.

Click here to listen to the interview http://bit.ly/A–46

Top Book Fairs & Festivals for Authors in 2016

By Scott Lorenz Westwind Communications Book Marketing

Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

After writing diligently for weeks and months on end it’s time to get invigorated! Nothing does the job

22 Book Fairs and Festivals Authors Should Attend in 2015, Top Book Fairs

Book Fairs and Festivals Authors Should Attend

like meeting people who love books and write books. Check out this list of book festivals and fairs authors can attend for 2016. These events are an excellent way for authors to meet book buyers and reviewers, interact with fellow authors and publishers, meet your readers and find new ones too. As an author you can network with book industry leaders, locate the help you need, such as a publicist or book editor, and learn what’s new in the marketplace.

 

Book fairs usually want speakers. By volunteering to speak, authors not only gain great exposure but can also add that appearance to their resume and press releases. One of my author clients was a member of a panel of authors at a Southern Book Festival. I issued a press release about it and added it to her accomplishments on her bio. Not only is she a respected author but she’s now an author admired by her peers. It’s these little things that all add up in the minds of reviewers and the media when they decide who they will write about. If you want to land a panel gig or speaking slot you must plan ahead; dates for panel participants, speakers and autograph sessions are usually arranged months in advance.

 

For more upcoming book events check out C-SPAN2 at: http://www.BookTV.org and click on the Book Fairs tab.   For more information about book events and book marketing visit   http://www.Book-Marketing-Expert.com

 

Here’s my list of upcoming book fairs and events that are worthy of your attendance in 2016 as of the date of this publishing:

  1. Santa Barbara Writers Conference, June 5-10, 2016, in Santa Barbara, California. There will be more than 20 different instructional workshops each day. http://www.sbwriters.com
  2. Printers Row Lit Fest, June 11 & 12 2016, Chicago, Illinois on and around the area of Dearborn Street, from Congress to Polk. A large book fair attended by more than 150,000 book lovers. http://printersrowlitfest.org
  3. American Library Association Annual Conference, June 23-28, 2016, Orlando, Florida. Some 25,000 experts in the market who will help you advance your career. http://2016.alaannual.org
  4. International Christian Retail Show (ICRS) June 26-June 29, 2016, Cincinnati, OH. CBA’s International Christian Retail Show Considered the best show for Christian authors according to Sara Bolme, author of Your Guide to Marketing Books in the Christian Marketplace. http://www.marketingchristianbooks.com
  5. Harlem Book Festival, July 16, 2016 Harlem, NYC visited by over 30,000 readers and viewed by millions on C-Span http://www.harlembookfair.com
  6. The Rocky Mountain Book and Paper Fair will begin August 5, 2016 and finish August 6, 2016 in Denver, Colorado http://www.rmaba.org/rmbpf/2016/rmbpf_2016_GeneralInfo.html
  7. Writers at Woody Point, August 16-21, 2016 in Woody Point, Newfoundland. Travel to Canada and see what creativity and talent lies across the border. http://www.writersatwoodypoint.com
  8. Decatur Book Festival, September 2-4, 2016, Decatur, GA, largest independent book festival in the country. Since its launch, more than 1000 authors and hundreds of thousands of people have attended this event in downtown Decatur. http://www.decaturbookfestival.com
  9. The Bookmarks Festival of Books & Authors will be held in Winston-Salem, North Carolina on September 8-10, 2016. http://visitwinstonsalem.com/special-events/view/bookmarks-festival-of-books-and-authors
  10. The Brooklyn Book Festival will begin September 12, 2016 and run through September 18, 2016 in Brooklyn, New York. http://www.brooklynbookfestival.org
  11. The South Dakota Festival of Books in Brookings and Sioux Falls, South Dakota will be held September 22-25, 2016. http://sdhumanities.org/festival-of-books/
  12. The Baltimore Book Festival will begin in Baltimore, Maryland on September 23, 2016 and end September 25, 2016. http://www.baltimorebookfestival.com
  13. Chicago Writers Conference, September 23-25, 2016 in Chicago. Topics include writing unlikeable characters, how to pitch, etc. http://www.chicagowritersconference.org
  14. The Iowa City Book Festival will begin October 4, 2016 and end October 9, 2016 in Iowa City, Iowa. http://www.iowacitybookfestival.org
  15. The Seattle Antiquarian Book Fair will be held October 8-9, 2016 in Seattle, Washington. http://www.seattlebookfair.com
  16. The Southern Festival of Books in Nashville, Tennessee will run from October 14, 2016 through October 16, 2016. http://humanitiestennessee.org/programs/southern-festival-books/about-southern-festival-books
  17. The Vegas Valley Book Festival will take place on October 15, 2016 in Las Vegas, Nevada. http://www.vegasvalleybookfestival.org
  18. The Boston International Antiquarian Book Fair (40th Annual) will be held October 28, 2016 through October 30, 2016 in Boston, Massachusetts. http://bostonbookfair.com
  19. The Texas Book Festival will begin November 5, 2016 and end November 6, 2016 in Austin, Texas. http://www.texasbookfestival.org

 

The Bottom Line: Authors, put down your pen and go explore the many book fairs and festivals around the country. You won’t be sorry!

 

 

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist Check his blog at: http://www.The-Book-Publicist.com

How a #SELF-PUBLISHED #Author went from 99¢ ebook to Movie Blockbuster #THEMARTIAN

By Scott Lorenz

Westwind Communications Book Marketing

Did you know that Andy Weir author of The Martian first published a series of blog posts, then an ebook? Yes, it’s true. Before The Martian  became a Hollywood legend it had humble beginnings… on a blog. Here’s the backstory of  this self-published author. SELF-PUBLISHED

 

 

Author Andy Weir wrote The Martian in 2011 and it’s now one of the most popular movies of the day. It is a story about fearless astronaut Mark Watney, played by actor Matt Damon, who overcomes several challenges after being left behind by his team on Mars.

How did Weir get the inspiration to write a bestselling novel and Sci-Fi blockbuster extravaganza? With rejection of course…

“I was sitting around thinking about how to do a human mission to Mars, not for a story but just for the heck of it. I started thinking about how I would do it and all the things that could go wrong, and I realized it would make a great story. So I made up a protagonist and subjected him to all of it,” said Weir in an interview with SmithsonianMag.com.

“I had tried before to write novels and submitted them to agents but no one was interested,” said Weir.

Weir grew up with parents who were an electronics engineer and a particle physicist and became interested in science, technology, and of course Sci-Fi classics including Isaac Asimov, Arthur C. Clark, Robert Heinlein, and let’s not forget Dr. Who, according to an article by Micah White on Biography.com.

Weir was a computer programmer at AOL, but when they merged with Netscape he was let go and with his severance package went on to fulfill a dream of his to write fiction.

In 2009 Weir began writing The Martian as a hobby and posted chapters on his website for interested readers. He gained a few thousand followers, many of whom were scientists that provided technical accuracy of the story. From there, The Martian was completed and posted on his website as a free e-book.

“If it wasn’t for the Internet, the story wouldn’t have been possible at all because I wouldn’t have had any medium to tell stories. I wasn’t even trying to break into the industry anymore, I was doing it as a labor of love,” said Weir in his SmithsonianMag.com interview.

“Chemists actually pointed out some problems in early drafts,” said Weir in an interview with Businessinsider.com. With that he was able to go back and correct some of the chemistry that was crucial for Watney’s survival.

This self-publishing author followed his true passion without any additional help from an agent or marketing team and continued to write even though he received many rejection letters.

“I was afraid it was going to read like a Wikipedia article if I didn’t make it really interesting,” said Weir during a discussion of The Martian at the recent Human MARS Summit in Washington D.C.

In September 2012, the book became available on Amazon for $0.99, selling 35,000 copies and moving it up to the top of Amazon’s Sci-Fi Bestseller List. After topping the Bestseller List on Amazon, an agent contacted Weir and he was soon represented by Random House for a book deal. On top of that Fox contacted him for the film rights of his novel.

Within days of each other both deals closed and the computer programmer had gone from a self-published author to published author (selling nearly 1 million copies) to the creator of Hollywood’s 2015 blockbuster.

Even NASA loved the publicity from The Martian with the following tweets:

  • NASA astronaut and #TheMartian movie actress hope to inspire the next generation of astronauts on our #journeytomars
  • Watching #TheMartian? See how our Deep Space Habitat compares to one in the film: go.nasa.gov/1iUaBKi

“It was such a sudden launch into the big leagues that I literally had a difficult time believing it,” said Weir in an interview on his site. “I was actually warned it could all be an elaborate scam. So I guess that was my first reaction: ‘Is this really happening?’”

Persistence is key in the self-publishing book business. Almost every writer goes through the struggle, some having an agent, some not. The idea behind The Martian is that similar to Mark Watney, Andy Weir did the best he could with the limited resources that he had; no agent, no marketing team and no publisher. He, like Watney, took the creative spark he harnessed and prevailed in his struggle to find success.

The Bottom Line:  There’s a wealth of brilliant self-published authors striving to succeed. For some authors big success awaits. The difference is often getting just a little exposure. If the New York Times and other publications who routinely dismiss self-published authors would take a look at the fine work created by these talented people The Martian will indeed leave an indelible imprint on the self-publishing landscape. To the NY Times: See what you are missing!

About Book Publicist Scott Lorenz
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Follow Lorenz on Twitter @aBookPublicist  http://www.Book-Marketing-Expert.com

38 Book Cover Designers to Create Your Bestselling Cover

A Good Book Cover Can Help Sell a Book- A Bad Cover Can Kill a Book

 

By Scott Lorenz

Westwind Communications Book Marketing

List of Book Cover Designers from Book Publicist Scott Lorenz

List of Book Cover Designers from Book Publicist Scott Lorenz

Being a book publicist and book marketing guy I often weigh in on book cover designs. Sometimes it’s in the nick of time sometimes it’s too late to make a change. Here’s the situation, authors, please – do not underestimate the importance of a book cover’s design.  Not only do potential book buyers judge a book by its cover but so do members of the media. Many reporters receive dozens of books every day! Do you really think they read the book flap and your pitch? Ha!

Here are some important items to consider when making decisions on book cover design:

Use a subhead to create more description. If you have a 10-word title, you have not properly named the book in the first place.

Check with Google on the words that are most searched on your topic. To do this, type in the word that best describes your book in the search box and then see what the next most important or popular words are in that list. That ranking is very relevant marketing- wise so try to use those words in your title or subtitle. Consider using the genre in the subtitle too because that’s what people are searching on.

Visit book stores and look at the covers of all types of books. What catches your eye? Look at the book face and look at the spines. Which ones are readable and why?

Will it play on Amazon? Go to Amazon.com, BN.com, Good Reads, Smashwords and search for competitive books in your space. Notice the book covers that catch your eye and the ones that do not. If your cover does not show up well in an Amazon thumbnail then you are going to lose sales.

Contrast. Don’t let your graphic designer get started without keeping contrast in mind. The reason black ink works so well on white paper is because it produces the best contrast possible. Yellow ink on green paper in a small font simply does not work.

How does your book look in black and white? Not every publication will be printing it in color.

Font size. Many designers are young with great eyesight. But your buyer may not be able to read the tiny font some designers insist upon using. Be practical.

The spine. Can you read it from five feet away? If not, neither can browsers in a book store.

Blurbs. Keep them relevant and short. Consider including a mention on the cover of a foreword written by a famous person or author. “Foreword by J.K. Rowling” or “Foreword by Oprah Winfrey” or “Foreword by Best Selling Author  Brian Tracy.”

Do not overlook creating content on the back inside flaps because consumers pick up a book after looking at the spine, front cover and back and then open the book to find the price or more information.

Print your cover out on a laser printer. Don’t just review your cover on a computer screen which will make it look considerably better. Print it out actual size and make a determination using that printed version.

Pictures are worth 1000 words. Use photos and illustrations to describe what would take too long to explain.

When choosing a book design ask yourself how the cover will look on your website home page. Branding is important so you’ll want to use the same design elements on your website that you do on your book cover

Show your cover designs to as many people in your target group of potential readers. Get their reactions and opinions. It costs you nothing and you’ll likely find out something you did not realize before.

Here are 38 book cover designers and services to consider for your next cover:

https://99designs.com/ Having been faced with the task of helping out authors in the cover design process many times, a recent experience led me to one service that really did a terrific job. 99designs.com uses graphic designers from around the world who compete for your business by actually designing the book cover on speculation, ie no charge. I commissioned a cover for an author using 99designs after the author was not happy with the creations from his own designer. I mentioned several design elements such as the title, sub title, what the book was about etc. Figuring more is better, we got 65 different cover designs in 5 days! The most difficult part was narrowing down the selection to 8 then having friends, family, co-workers vote on their favorites from all corners of the world all online. They also added their comments, insight and logic behind liking or disliking a cover design right under the image of that cover. They voted over several days and the comments were able to be read by our team, also scattered all over North America. The cost was under $700 or so and it was only that high because we put a rush on it and paid extra. This was an excellent process that delivered a NY Times bestseller quality cover that I highly recommend.

http://fiverr.com/ gives you many options for just $5. These are fast and obviously cheap but I’ve seen some pretty nice work. Order from 2 or 3 designers at the same time. Hey it’s only $5 bucks!

http://www.jeniferthomasdesign.com/ produces smart visuals that stand out from the ordinary

http://killercovers.com/ offer various packages for your book cover needs including web pages, Facebook pages etc. They are based in Australia and I’ve used them and recommended them several times.

http://www.bookcoverexpress.com/ has a competitive flat rate so you can work with your ideal budget

The designers at http://www.authorsupport.com/ are a great resource

http://www.bookcreatives.com/ offers book cover design and ebook design for authors

The designs from http://www.fostercovers.com/ have appeared on over 1,000 books. Packages for ebooks and interior design start at $495.

Karrie Ross from http://www.bookcoverdesigner.com/ specializes in book cover design for the self-publishing industry

http://damonza.com/ has over 30 years combined experience in the design and advertising industry

http://www.gobookcoverdesign.com/ specializes in providing superior book cover design services utilizing professional equipment and software

http://acdbookcoverdesign.com/ is a boutique design firm for self-publishers and small presses

http://www.bookcovercafe.com/ has been voted the best website for authors, so be sure to check it out

http://www.lulu.com/publish/books/  Along with publishing services Lulu provides design quality at a competitive price.

http://www.brennerbooks.com/coverdesigners.html A list of book cover designers that are recommended by independent publishers.

http://www.davidairey.com/designing-book-covers/ is a creative book cover designer

http://bookcovergenius.com/bcg-2/ Great sales pitch about why you should download their software to design your own book cover. Worth a look.

https://www.createspace.com/Services/UniqueBookCover.jsp allows you to work with thier professional design team to custom-create an affordable, striking cover that broadcasts your book’s key messages with distinct colors, fonts, and one central image. Their price $349 is not bad and several of my clients have use them including one 92 year old author.

http://www.bookbaby.com/services/coverdesign offers a straight-forward approach to finding a budget and designing your book cover. Price ranges from $149 to $279.

http://www.guru.com/Find-Freelancers/Cover-Book-Designers/004-RQ3JSR is a great website to utilize to find freelance book cover designers from around the world. Very cool.

http://1106design.com/ offers editing, proofreading, cover design, Interior page layout, eBook formatting, Printing and more.

With Infinity Publishing you have complete control over the cover design and layout of your book http://www.infinitypublishing.com/book-cover-designs-gallery/book-cover-designs-gallery.html

http://www.abacusgraphics.com/ is an intimate award-winning design studio creating exceptional image building graphic designs for print and the web since 1979.

http://www.dotdesign.net/ offers complete design and production services for children’s books, tabletop books, cookbooks, textbooks, fiction and non-fiction hard covers and paperbacks.

http://bookcoversforall.com/ One designer boasting over 18 years of experience with 1000+ books to his credit.

http://www.theauthorsredroom.com/ This is very interesting in that the book covers are already designed, you just add the title! There are some very high quality covers priced at $25 and up. Definitely check this out.

Cathi Stevenson of http://www.bookcoverexpress.com/ has 30 years of publishing experience and more than 1500 book covers to her credit.

http://www.duckofalltrades.com/ is a full service design studio offering graphic design, illustration, publication layout and more.

Dunn+Associates Design for Authors create the success tools that authors need like best-selling book covers and more http://www.dunn-design.com/

http://www.romancebookcoverart.com/ is one of the foremost romance book cover artists. She has painted covers for over 350 romance books representing more than 150 authors

Carl Graves of http://extendedimagery.com/predesignedcovers.html is a professional book cover designer who has a fire sale on book covers with more than 2,000 book covers on hand. Very high quality covers that just need your title only $200 per cover. These are really amazing must see covers.

http://www.illuminationgraphics.com/ provides affordable and dynamic design for books, both book cover designs and book interior layouts

http://www.authorsupport.com/ They’ll design your cover with no money down and state, “See what we can do with your title before you pay!”  Sounds good to me!

http://lightbourne.com/ has designed over 1200 book covers and strives to provide the most experienced and helpful book production services.

http://www.expertsubjects.com/covers – Expert Subjects has several cover artists and you can choose to create a fully customized book cover depending on your budget constraints. They also provide an array of services including typesetting, editing, critique and undertake publishing & distribution too.

Canva’s book cover maker makes book covers amazingly simple to design – even for non-designers. I’ve used them for memes too. https://www.canva.com/create/book-covers/

Here’s a way to get a high quality book cover for under $100 using premade book cover designs. Authors receive multiple drafts to choose from and a choice of font options. I’ve checked out their covers and they are top notch. http://www.thecovercollection.com/

Hampton Lamoureux http://www.ts95studios.com is a Daily Deviation award-winning artist on DeviantArt.com. He designs e-book and full-jacket covers, crafting elaborate realistic scenes from stock photos for fantasy, horror, mystery, and sci-fi novels.

You can and should spend a few hours going through all of these web sites. You’ll be glad you did. I know I was enlightened myself in creating this list of book cover designers.

Bottom line: Get involved early in the entire book publishing design process and get at least several creative concepts for the front cover, back cover, and spine. Don’t let it be the ‘last thing’ you do.

And finally, the most important rule in book publishing and marketing – Know Your Reader! All books have a target reader and in all genres there are varying degrees of readers. Targeting the reader who is most likely to purchase your book is critical.  Authors who know the demographics of their readers are equipped to assemble the fonts and graphics best able to grab the reader’s eye and instantly convey the message that “this book is for you.”

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few. Learn more about Westwind Communications’ book marketing approach at www.book-marketing-expert.com  or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Everybody Judges a COVER 1-15

Should Authors Repurpose their Book Content into an App?

Authors, How About an App for Your Book?Books inside an iPhone, Repurpose

Books are turned into movies all the time. But what about other money making avenues for repurposing content and expanding the reach of the book? How about creating an iPhone or Android app for your book?
The bestselling book What to Expect When You Are Expecting has an app that is a great example of how a book can expand its reach by creating a useful companion app.

More >>>>>  http://bit.ly/1YDNe8A 

National Publicity Summit – Should You Go?

As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go Authors Take Your Book to Next Level, National Publicity Summitonce or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.

I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.

So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”

Forget about it. It’s not going to happen.

Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.

If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.

Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.

I’m such a fan of Steve Harrison and his National Publicity Summit that I am now an affiliate for the Summit. If you are interested in attending please check out this link: http://j.mp/PR-Summit