by Scott Lorenz | Author Advice, Book Marketing, Book Promotion, Book Publicity
by Scott Lorenz
Westwind Book Marketing
When it comes to book marketing, of the many tactics, authors can employ once the book is written and published are those that are cost-effective and produce results. Besides free publicity, if you would like to reach a large, targeted audience efficiently then consider conducting a webinar.
What’s a webinar? A webinar is an online interactive meeting where the author is able to educate, demonstrate, entertain, and sell their book to their audience of potential readers. It can be held at any time of the day—live or recorded.
“Doing webinars is a way to reach much larger audiences – often in the thousands – without leaving your home or office and for less than the cost of one night in a hotel,” says Bill Harrison, co-founder of the National Publicity Summit in New York City. “Many authors do bookstore signings to promote their books, but it can be expensive to travel and unless you’re a celebrity, you’ll be lucky to have 15 or 20 people turn out.”
“JJ Virgin used webcasts to hit the New York Times Best Seller List in one of the most competitive markets of all—health and nutrition,” says Mike Koenigs, #1 Bestselling Author, and Serial Entrepreneur. Koenigs encourages authors to “Write Your Book From A Webcast” as it’s perhaps the most cost-effective way to capture one’s knowledge effortlessly.
Author media trainer Jess Todtfeld, President of Success In Media, uses webinars to build a relationship and rapport. “The advantage is that they see and experience who I am and receive something of value at the same time,” says Todtfeld. “I’ve conducted many webinars with authors, and they are particularly useful for keeping your network warm and staying on the radar. I’ve then transcribed the recording and created content I can repackage and offer to my audience.”
Put webinars into your book marketing mix. It will reach your most interested market.
– Scott Lorenz – Book Publicist
One book marketing pro I know has been conducting at least two webinars per month for more than four years. Brian Jud, Executive Director of the Association of Publishers for Special Sales, and the author of How to Make Real Money Selling Books, uses webinars for several reasons. “First, it keeps my name in front of a targeted audience on a regular basis. And scheduling speakers for my webinars, many of which are authors, gives me access to people who might not otherwise accept my call. Also, by listening to experts in a wide variety of book-publishing topics I learn something from every webinar. Finally, preparation for webinars in which I am the speaker forces me to update my material and solidify my reputation as a knowledgeable expert in non-bookstore marketing.”
Brian conducted a webinar with me a few months ago about how to name a book and from the transcription of the recording I created two articles and found plenty of new material that came out during the interview process. The best part is that I was able to communicate my expertise to his list of contacts. How’s that? Prior to the webinar,
Brian emailed a note to his list of a few thousand authors and publishers telling them about my upcoming webinar. Some of those people signed up for the webinar and others simply read that email so it served as a form of an advertisement for my book publicity services.
Tapping into someone else’s list of contacts is one of the big benefits of using a webinar. Nobody can know everybody, and a webinar offers an endorsement, in effect, from the person conducting the webinar.
“The purpose of your webinar series is not only to promote book sales—although it will do that anyway,” says Gihan Perera, author of There’s an I in Team, and eleven other books. “It’s also to continue positioning yourself as an expert, and to remain in front of your target market’s mind, so that when they’re ready to buy what you’ve got to sell, you’ll be their first choice.”
What’s the next step?
1. Research who conducts webinars in the genre of your book or someone who covers your topic if it’s a ‘how to’ or ‘business’ subject. Go to both Twitter and Google and search the term ‘webinar + YOUR TOPIC’ to find them.
2. Sign up for some webinars as a participant and listen in so you can see how they work. For author related webinars check out the Writer’s Digest website.
3. Reach out to those hosts you’d like to talk to and ask if they would like to interview you.
4. Then once you’re ready to host your own webinar check out webinar providers such as GoToWebinar, GoToMeeting and WebEx.
The Bottom Line: Put webinars into your book marketing mix. Using a cost-effective webinar is an easy-to-use promotional tactic to reach the most people ‘of like minds’ at the same time. Do it today!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Blog, Book Cover Designers, Book Marketing, Book Promotion, Book Publicity, Book Publishing, Marketing a Book, Promoting a Book
By Scott Lorenz
Westwind Book Marketing
Designing an eye-catching book cover is a strategic part of the book marketing process. If someone lingers over your cover for a millisecond longer, there’s a greater likelihood they’ll be inspired to crack open the book. What then, can be done to set one book cover apart from another with the hundreds of thousands of books being published every year?
Lately the trend of animating book covers has caught on as a sleek new way to add pizazz and let books stand out. An animated image is a great way for a book to be shared, posted, and reposted, on Twitter, Facebook, Pinterest. Tumblr and other social media sites thereby reaching a wider audience. Google’s expanded feature for Advanced Image Search is a good sign for authors and animators who want their work shared.
William Herr, author of From a Broken Land, described his decision to jump on the animation trend as a “shut up and take my money moment.”
Who is using Animated Book Covers?
Graphic design artist Joshua Jadon has offered GIF book covers to his clients for over three years. Joshua has designed book covers for authors of all genres including New York Times Best Selling authors. Joshua says that one in five of his clients will request an animated book cover.
So far, several renowned authors including Stephen King and J.A. Konrath have adopted the animated design. Stephen King published Doctor Sleep, the sequel to The Shining, with a beautiful animation.
Get an Animated Book Cover
How Can Authors Get an Animated Book Cover?
William R. Herr described his decision to animate the cover of his recent novel, From a Broken Land, as, “Not something you can do yourself, at least not if it is done right, and the artists understand this. Pay well for good work, and don’t accept the sub-par.”
Unfortunately, his publisher at the time wasn’t onboard. Herr states, “Their position was that the retailers would never agree to include the covers, so why even pursue it?” After leaving his publisher for unrelated reasons Herr turned to his friend Aaron Acevedo of Pinnacle Entertainment Group, a “bootstrap tabletop gaming company.” Acevedo in turn brought in colleague Martin de Diego Sadabo to do the artwork, the combination was simply perfect.
On the other side of the spectrum is book design artist, Joshua Jadon, who has been dazzling readers for over three years with animated book covers. “My dad has always been into animation and suggested that I look into doing animated book cover designs. The idea that an eBook cover can be brought to life with a bit of custom animation in a GIF format is really amazing.”
Why Should an Author get Animated?
According to Jadon, “Eye-catching book cover design is a real key to catching the attention of MORE readers and the best possible way to increase that rate of someone seeing your book is to have a cover that really stands out. GIF animations just crank things up a notch with real-time movement and effects.”
What is the Cost of an Animated Book Cover?
Less is more according to Herr. “Too much movement, and the eye gets tired. Too little, and it does not ‘pop’. Overall cost for the animation was $100.00.” All animators have their own fees, and the DIY option is always there if one is inclined to take up the task.
“Honestly creating a GIF animation can take some time depending on the difficulty of the animation and what exactly the client wants created”, states Jardon who quoted his rate for an animated GIF cover at $200 although he offers discounts if authors want a regular book cover as well.
There is also the option of creating your own. All that is required is Photoshop and the help of a Graphics Interchange Format (GIF) creating site. There are several tutorials online such as this one that can give any book a creative edge to grab attention.
The Future of Animated Covers?
While many authors and designers are catching on to this unique marketing tool, animating still appears to be in its early stages. At the moment, Amazon Kindle and most major online retailers do not support them. Nor has Amazon released any plans to feature the new designs.
However, the trend has gained some serious momentum and may become more commonplace as the book industry continues its competitive streak. As Herr put it, “Someone has to be first, and I’ll be darned if it’s going to be Steven King over me.”
While some mediums where this article is published allow animation, others do not. So, to see the full effects of animated covers go to https://joshuajadon.tumblr.com/, http://www.aaronace.com/ and https://ebookfriendly.com/best-animated-book-covers/. Designer Charlotte Strick tells us how an animated book cover is made at: http://bit.ly/2bJzHe1.
The Bottom Line: With the explosion in electronic everything, getting an animated book cover will be standard in the coming years. Might just as well jump on it and do it now.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Agents, Author Advice, Author Spotlight, Book Marketing, Book Promotion, Book Publicity, Book Spotlight, Books to Movies, Books to Read, Hollywood, Interviews, Radio, Social Media
Remember- All Movies Start with the Written Word – All of Them
By Scott Lorenz
Westwind Book Marketing
Movies, like books, sometimes have humble beginnings.
Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.
THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.
How did this movie come about? Was it an agent’s pitch? No.
Was it an award-winning script? No.
Did experienced screenwriters create this masterpiece? No.
Was it adopted from a book? No.
I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.
Where did the script come from?
His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.
What did he do? He read it – and he loved it!
His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.
MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com View the book trailer here: https://www.youtube.com/watch?v=6Ohr4OwPsIk.
Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.
“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script.
“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”
Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals. Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.
Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!
Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.
In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.
The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.
Check out this New York Post article about Making the Elephant Man https://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Book Publishing, Book Shepherd, Writing a Book
You can keep ‘Paying Tuition’ in the form of mistakes, or you can hire a Book Shepherd who’ll save you, time money and even perhaps your sanity!
By Scott Lorenz
Westwind Communications
At some point in the writing and publishing process most authors find themselves exasperated with all of the things that need to be done. This is one reason I recommend authors look into hiring a book shepherd. A book shepherd (aka book coach) is someone whose expertise in books and publishing will help you through the entire book-crafting and selling process. Services include help with ghostwriting, editing, cover design, printing, distribution, marketing, seeking an agent, even dealing with Amazon! A book shepherd will assist you with your book from start to finish.
Sadly, I see authors make mistakes that a good book shepherd would have caught and changed. With all there is to know about the book publishing process, the constant flow of changes makes it extremely difficult to keep up with it all. The guidance of someone experienced would be your greatest insurance policy to ensure your book is a success. It’s like hiring a guide to give you a tour of a foreign land. Would you rather read a guidebook and do it yourself or hire a personal guide with special knowledge to show you?
Debra Englander
Consider yourself fortunate if you can afford a book shepherd because it is well worth the money spent.
Debra Englander
“Nothing detracts from good writing like bad editing,” says Debra Englander an experienced non-fiction editor and writer. “Submit your best work. Have it copy edited and proofread by a professional. Don’t ruin a potential relationship with an agent or publisher because of mistakes.” Debra Englander has extensive editorial experience including reporting for Money, managing the Fortune Book Club and serving as editorial director at John Wiley for nearly 17 years.
She currently works with authors on creating winning book proposals, editing manuscripts and content creation for online and print projects. I’ve known Debby for many years and she’s at the top of my list. Email her at: [email protected] and find out more at: https://www.linkedin.com/in/DebraEnglander.
Marla Markman
Marla Markman
Marla Markman is an award-winning editor with over 30 years of experience creating and managing books. Marla is the owner of Markman Editorial Services, which provides publishing project management, guiding authors every step of the way with expert advice on everything from ghostwriting and outline development to editing, book design, printing, e-book conversion and audiobook production, to website development, listing the final product on Amazon, and more. Many of her client’s books have been Amazon bestsellers, adapted as university textbooks, featured in the Wall Street Journal and Publisher’s Weekly, and won prestigious indie publishing awards, like the Ben Franklin Awards.
“Self-publishing can be an overwhelming and confusing experience for the uninitiated,” says Marla. “I enjoy guiding authors through the self-publishing process.” Marla developed and honed her expertise as managing editor of Entrepreneur magazine, one of the nation’s leading small-business publications. She launched its book division, where she acquired, developed, and edited numerous top-selling book series, including Start Your Own Business, which continues to be Entrepreneur’s No. 1 bestseller. Reach her at: https://www.marlamarkman.com/.
Mike Ball
Mike Ball, an Erma Bombeck Award-winning author and syndicated columnist offers unique assistance to new authors from his position on the front lines of the publishing wars. “Writing, editing and publishing a book can be complicated, time-consuming and downright confusing,” says Ball. “I just helped out an author who got completely flummoxed by the forms Amazon threw at him. I understand it can be a daunting task for anyone. That’s why I am happy to assist authors in ghostwriting, editing and publishing.” Find Mike at https://www.mikeballonline.com/.
Beth Barany
“One of the biggest challenges in writing, publishing and marketing a book is to know what to do, when to do it and how to do each step,” says Beth Barany, a book shepherd, creative business consultant for authors and publishers, and an award-winning novelist. Beth says that authors come to her because they need customized support for wherever they may be in the process. They may need brainstorming sessions to overcome writer’s block when starting a novel, help figuring out how to publish their nonfiction book, general support, or to gain ease while social media-marketing their book. A big advocate for self-publishing, Beth works with her authors to help them write, publish and market their book through the channels that make the most sense for their overall goals, timing and budget. Traditional publishing is included, of course. To learn more about Beth Barany and to sign up for a complimentary 30-minute session, go to https://bethbarany.com/.
Gabriella Gafni, J.D.
Book Shepherd Gabriella Gafni, J.D. has composed countless texts for individuals from every walk of life and from every part of the globe. “With each project I undertake I ensure the narrative flows with meaning, vitality and purpose. Authors often remark that I have the ability to ‘get into their minds’ and manifest their messages in their respective voices,” says Gafni. “From first draft through publication, authors enjoy a collaborative experience destined to result in a pristine product, reflective of the author’s intent and purpose.” For more information about Gabriella Gafni, visit https://www.gmghostwriting.com/.
Thomas Miller
Thomas Miller, Ghostwriter, Podcaster and Book Shepherd
Thomas Miller not only helps authors through all of the shepherding steps we’re discussing here, but he’s also an expert audiobook narrator and producer. “Your book should generate multiple revenue streams beside just hardback, paperback and Kindle/Nook sales,” says Miller. “The audiobook market is growing faster than the conventional book market. If you publish, you should also produce an audiobook.”
Miller believes that some authors could create a seminar or workshop so that their book leads to online courses and coaching services. Thomas Miller can help advise authors on all of these revenue streams and can either narrate or guide them on an audiobook.
He also offers ghostwriting services at an affordable price. I’ve known and worked directly with him several years now and he’s top-shelf in my book. Contact Thomas Miller.
Maria Connor
Marie White, Author, Book Shepherd and Publisher
For some authors an Author Assistant may be the way to go.
Maria Connor is the author of Do Less, Write More: The Author’s Guide to Finding, Hiring and Keeping an Excellent Author Assistant.
She is the founder/owner of My Author Concierge, which provides administrative, editorial, marketing and technical support services for authors.
She has worked with more than 50 authors across multiple genres.
Marie White
“I meet a lot of authors who have books they are not happy with,” says Marie White owner of Zamiz Press. “From covers they don’t like to missing versions of the book, such as audio or eBook, to no ‘look inside’ feature online. They are frustrated and alone in the process.”
If need be, White helps authors get their book back from a publisher and then republishes the book as they always envisioned it. “Most authors still retain the rights to their book, even after it’s published. I help them understand the publishing process and feel confident.” Reach Maria at: www.ZamizPress.com.
Michael Ray
Known as “Book Whisperer” Michael Ray King can help authors get to the finish line. With 10 published books, five Royal Palm Literary Awards for writing, over 20 manuscripts written and helping over 100 new authors get their manuscripts written, Michael can help you with most writing and publishing needs. https://michaelrayking.com.
Rik Feeney
Rik Feeney – Book Coach
Rik Feeney is a Book Coach and Publishing Consultant. He speaks at writer’s conferences and seminars and is the leader of the Orlando Florida Writer’s Association group.
Rik’s passion is helping authors effectively and successfully publish their books.
Contact Rik for a free consultation. http://www.rikfeeney.com/
The Bottom Line: Whether you call it a book shepherd or book coach, these book publishing experts will help save you time, money and perhaps even your sanity!
Be sure to check out a list of book shepherds below which was originally created by the late Dan Poynter and now recently updated and expanded upon by Westwind Book Marketing.
Zip Code/Country, Name, Email, Website
06001 Brian Jud [email protected]; http://www.bookmarketingworks.com/
68137 Lisa Pelto [email protected]; https://www.conciergemarketing.com/
80015 Judith Briles, PhD [email protected]; https://thebookshepherd.com/
89509 Jacqueline Simonds
90212 Joseph Coleman [email protected]; https://www.bookshep.com/
92111 Lindee Rochelle [email protected] https://www.penchantforpenning.com/
92653 Sharon Goldinger [email protected]; https://peoplespeakservices.com/
94304 John Eggen [email protected]; https://missionmarketingmentors.com/
94801 Peter Beren [email protected]; https://peterberen.com/
95437 Cynthia Frank [email protected]; https://www.cypresshouse.com/
95476 Simon Warwick-Smith [email protected]; https://www.linkedin.com/in/simon-warwick-smith-7a61633/
22206 Gabriella Gafni — [email protected]; https://www.gmghostwriting.com/
81611 Thomas Miller [email protected]; https://www.linkedin.com/in/thomas-miller-345023132/
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Author Advice, Author Spotlight, Book Marketing, Book Promotion, Books to Read, Interviews, Radio, Social Media, Television
#1 Bestseller on Amazon in 25 Categories & 4 Countries
By Scott Lorenz
Westwind Communications
Media trainer and esteemed “media guru” Jess Todtfeld recently launched his new book, Media Secrets: A Media Training Crash Course. The book shows readers how to earn press coverage, ace interviews and personally gain the most from media interviews.
Media Secrets taps into Jess Todtfeld’s former career as a producer for CBS, NBC and FOX to reveal how you can make the most of your time in the media spotlight. Jess was a former producer on FOX & Friends where we met a few years ago. Utilizing his unique grasp on the industry, Jess Todtfeld exposes how the media industry operates and how you can use that to your advantage.
Use Sound Bites. Todtfeld says the best interviews include succinct quotes or “sound bites” that the media can extract and then publish from entire dialogue. Here are some ways to frame your most important points during an interview to increase media pick up:
- Express Emotion
- Speak in Absolutes
- Use Action Words
- Use Clichés
- Use Analogies
- Use Humor
- Include Facts and Examples
- Make Predictions
- Ask Rhetorical Questions
“The media especially likes predictions,” says Todtfeld, “It takes the heat off them and it’s interesting to hear what you think could play out. In the future, if they figure out whether or not your prediction came true, they may choose to bring you back on.”
“Give some of your best answers early in the interview,” says Todtfeld, “Especially if it’s taped or recorded, because they may only use your answers from that first part of the interview.”
Media Secrets: A Media Training Crash Course is available in both eBook and hard copy. Visit https://www.amazon.com/Media-Secrets-Publicity-Interviews-Strategies-ebook/dp/B01LWBVJZO and watch the video and bonus links with tips to “Get on Good Morning America.”
The Bottom Line: If you are serious about maximizing your media exposure and every media opportunity, then buy this book. You owe it to yourself to learn from a top media pro how to optimize each interview, so it converts to sales, web traffic or other opportunities.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
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