As a book publicist, I talk to authors and clients on a daily basis. Many have one goal in common: To become a New York Times bestselling author. One way to do it is to get reviewed by the New York Times Book Review. This is no surprise as the New York Times Book Review is one of the most prominent book review publications out there. It’s a weekly paper magazine that comes with the Sunday New York Times, which has a circulation of 1.5 million. A one-fifth page ad in the Book Review will cost a whopping $8,830 for small presses. You can expect to dish out even more if you’re a major publisher. For more information click here.
If your book gets reviewed by the New York Times Book Review, you’re almost guaranteed an increase in sales and publicity. So, how does the New York Times Book Review select books to review? Good question! Pamela Paul, who’s been the New York Times Book Review editor since 2013 sat down with FOX 5 NY to shed some light on this very common question. Check out the terrific story here.
“We love the publishing industry, and we support what they do, but really we are here for readers.” Pamela Paul, Editor, NY Times Book Review
She explained that the New York Times receives hundreds of books that would like to get reviewed each day. Believe it or not, all the books, except for self-published books, receive some kind of look by a staff of critics and freelance reviewers. The type of look each book gets, however, varies. While one book’s look lasts a few seconds, another book gets read cover to cover.
“Only 1% of all the books we receive make the cut. We’re always on the lookout for new and interesting voices. Since we view books as a form of art, we strive to recognize innovation and diversity,” Paul explains.
Paul was asked whether critics ever get tired of looking at books. “The kind of people that work at the Book Review are always excited to check out a book. They really love books and are doing exactly what they want to be doing,” she says.
All NY Times book reviews are fact-checked for accuracy. Paul states that fact-checking is very important for them because while you can disagree with a book review, you shouldn’t distrust it. Once the reviews are fact-checked, copy editors write headlines, credits, and more before the review goes to press.
You can see that the New York Times Book Review is run by people who love books and why they take extra care to make sure what they recommend is worthy of their audience’s time. That’s why a mention in the NY Times Book Review is so powerful.
From the NY Times Website:
During the Covid-19 pandemic, The New York Times Book Review is operating remotely and will accept physical submissions by request only. If you wish to submit a book for review consideration, please email a PDF of the galley at least three months prior to scheduled publication to booksassistant@nytimes.com. Include the publication date and any related press materials, along with links to NetGalley or Edelweiss if applicable. Due to the volume of books we receive, we cannot respond to individual requests about our plans for coverage. Thank you.
When things return to normal, if you would like to have your book considered for review, please send it to:
Editor
The New York Times Book Review
620 Eighth Avenue,
New York, NY 10018
books@nytimes.com
If you are sending a children’s book, please send it to the attention of the Children’s Book Editor.
The Bottom Line
While earning a spot on the New York Times Book Review is no easy feat, it’s not impossible. As long as your book has a unique twist, is well crafted, has an important message, or a new voice that must be heard, it stands a chance and is certainly worth sending in.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.
If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.
Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.
Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders. Some conferences offer an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.
Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:
Here are some upcoming writers’ conferences in 2026 for your consideration:
February 12–15, 2026: San Francisco Writers Conference. (Hyatt Regency San Francisco, Embarcadero Waterfront – Immerse yourself in over 21 years of rich literary culture. We’re dedicated to empowering writers by creating opportunities for meaningful connections with publishers, editors, agents, and more.) https://www.sfwriters.org/
February 6–7, 2026: The 2026 Online San Diego Writing Workshop. (Online. A two-day online “How to Get Published” writing event. Writers are welcome to attend virtually from everywhere and anywhere.) https://sandiegowritingworkshop.com/
March 6–7, 2026: The Online 2026 Texas Writing Workshop. (This is a special two-day “How to Get Published” writing workshop on March 6-7, 2026. In other words, it’s two days full of classes and advice designed to give you the best instruction concerning how to get your writing & books published.) https://texaswritingworkshop.com/
March 7, 2026: The 2026 South Carolina Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026: Hotel Indigo Mount Pleasant, 250 Johnnie Dodds Blvd, Mt Pleasant, SC 29464.) https://southcarolinawritingworkshop.wordpress.com/
March 7, 2026: The 2026 Indiana Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 7, 2026 — at the Hampton Inn by Hilton Indianapolis Downtown IUPUI, 414 W. Vermont Street, Indianapolis, IN 46202.) https://indianawritingworkshop.com/
March 14, 2026: The 2026 Kansas City Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 14, 2026 — at the InterContinental Kansas City at the Plaza, 401 Ward Pkwy, Kansas City, MO 64112.) https://kansaswritingworkshop.com/
March 13–14, 2026: North Carolina Writers Workshop. (FRIDAY, MARCH 13, 2026: Charlotte Marriott SouthPark, 2200 Rexford Road, Charlotte, NC, 28211. & SATURDAY, MARCH 14, 2026: The McKimmon Conference and Training Center at NC State, 1101 Gorman St, Raleigh, NC 27606.) https://carolinawritingworkshops.com/
March 27, 2026: The Alabama Writers Conference (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Embassy Suites Birmingham, 2300 Woodcrest Place, Birmingham, AL 35206.) https://alabamawritingworkshop.com/
March 28, 2026: Atlanta Writing Workshop (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — Embassy Suites by Hilton Atlanta Perimeter Center, 1030 Crown Pointe Parkway, Atlanta, GA 30338.) https://atlantawritingworkshop.com/
March 21, 2026: The 2026 Chesapeake Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Hilton Arlington, 950 North Stafford Street, Arlington, VA 22203.) https://chesapeakewritingworkshops.com/
March 21, 2026: The 2026 Colorado Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 21, 2026 — at the Embassy Suites Denver Central Park, 4444 Havana Street, Denver, CO 80239.) https://coloradowritingworkshop.com/
March 4–7, 2026: The AWP Conference & Bookfair. (Baltimore Convention Center – Join thousands of writers, teachers, students, editors, and publishers at the AWP Conference & Bookfair—the premier annual gathering of the literary community. With hundreds of events and exhibitors, four days of connection, inspiration, and celebration await you in Baltimore!) https://s2.goeshow.com/awp/annual/2026/index.cfm
March 27, 2026: The 2026 Connecticut Writing Workshop. (9:30 a.m. – 5 p.m., Friday, March 27, 2026: Omni New Haven Hotel at Yale, 155 Temple St, New Haven, CT 06510.) https://connecticutwritingworkshop.com/
March 28, 2026: The 2026 Boston Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, March 28, 2026 — at the Hilton Boston Logan Airport, One Hotel Dr, Boston, MA 02128.) https://thebostonwritingworkshop.wordpress.com/
April 10–11, 2026: The 2026 Ohio Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 OWW is an Online Conference, on April 4-5.) https://ohiowritingworkshop.com/
April 10, 2026: The 2026 Buffalo Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026 — at the Embassy Suites by Hilton Buffalo, 200 Delaware Ave, Buffalo, NY 14202.) https://buffalowritingworkshop.com/
April 11, 2026: Writers Conference of Minnesota (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Embassy Suites by Hilton Bloomington / Minneapolis | 2800 American Blvd W, Bloomington, MN 55431.) https://minnesotawritingworkshop.com/
April 10, 2026: The 2026 Sacramento Writing Workshop. (9:30 a.m. – 5 p.m., Friday, April 10, 2026: Sacramento Convention Center (SAFE Credit Union Convention Center), 1401 K St, Sacramento, CA 95814.) https://sacramentowritingworkshop.com/
April 11, 2026: The 2026 Writing Workshop of San Francisco. (9:30 a.m. – 5 p.m., Saturday, April 11, 2026 — at the Hyatt Regency San Francisco Airport, 1333 Bayshore Highway, Burlingame, CA 94010.) https://writingworkshopsanfrancisco.com/
April 17 (Orlando) and April 18 (Tampa): 2026 Florida Writing Workshops. (FRIDAY. APRIL 17, 2026: Crowne Plaza Orlando-Downtown, an IHG Hotel, 304 W Colonial Dr, Orlando, FL 32801. & SATURDAY, APRIL 18, 2026: Hyatt House Tampa Airport / Westshore. 5308 Avion Park Dr, Tampa, FL 33607. (813) 207-9500.) https://floridawritingworkshops.com/
April 24, 2026: Get Published in Kentucky Conference (9:30 a.m. – 5 p.m., Friday, April 24, 2026 — at the Holiday Inn Louisville East, 1325 S. Hurstbourne Pkwy., Louisville, KY 40222. 502-426-2600.) https://kentuckywritingworkshop.com/
April 25, 2026: Tennessee Writers Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Hilton Franklin Cool Springs, 601 Corporate Centre Drive, Franklin TN 37067.) https://tennesseewritingworkshop.com/
April 25, 2026: Philadelphia Writing Workshop (9:30 a.m. – 5 p.m., Saturday, April 25, 2026 — at Drexel University (inside the LeBow College of Business), 3220 Market St, Philadelphia, PA 19104.) https://philadelphiawritingworkshop.com/
May 1, 2026: The 2026 Arizona Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 1, 2026: Hilton Garden Inn Phoenix Airport North, 3838 E Van Buren St, Phoenix, AZ 85008.) https://arizonawritingworkshop.com/
May 2, 2026: Michigan Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Embassy Suites by Hilton Livonia, 19525 Victor Pkwy, Livonia MI 48152.) https://michiganwritingworkshop.com/
May 2, 2026: The 2026 Writing Conference of Los Angeles. (9:30 a.m. – 5 p.m., Saturday, May 2, 2026 — at the Hilton Los Angeles Airport, 5711 W. Century Blvd. Los Angeles, CA 90045.) https://writingconferenceoflosangeles.com/
May 8–9, 2026: The 2026 Pittsburgh Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 PWW is an Online Conference, May 8–9, 2026.) https://pittsburghwritingworkshop.com/
May 9, 2026: The 2026 Seattle Writing Workshop (9:30 a.m. – 5 p.m., Saturday, May 9, 2026 — at the Seattle Marriott Bellevue, 200 110th Ave NE, Bellevue, WA 98004.) https://theseattlewritingworkshop.com/
May 16, 2026: The 2026 Cincinnati Writing Workshop. (9:30 a.m. – 5 p.m., Saturday, May 16, 2026: Holiday Inn Cincinnati N – West Chester by IHG. 5800 Muhlhauser Rd, West Chester Township, OH 45069.) https://cincinnatiwritingworkshop.com/
May 8, 2026: The 2026 Portland Writing Workshop. (9:30 a.m. – 5 p.m., Friday, May 8, 2026: Embassy Suites by Hilton Portland Airport, 7900 NE 82nd Ave, Portland, OR 97220.) https://portlandwritingworkshop.com/
June 12–13, 2026: The 2026 California Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 CWW is an Online Conference, on June 12–13, 2026.) https://californiawritingworkshop.com/
June 20, 2026: The 2026 Writing Workshop of Chicago. (9:30 a.m. – 5 p.m., Saturday, June 20, 2026 — at the Congress Plaza Hotel.) https://chicagowritingworkshop.com/
July 26–31, 2026: 45th Annual Napa Valley Writers Conference (Since 1981, the Napa Valley Writers’ Conference has provided literary fellowship and a craft-focused experience among the foothills and vineyards that have made this region famous.) http://www.napawritersconference.org/
July 24–25, 2026: The 2026 New England Writing Workshop. (ONLINE: Writing Day Workshops plans both in-person and virtual/online conferences. The 2026 NEWW is an Online Conference, on July 24–25.) https://thenewenglandwritingworkshop.com/
July 31 – August 1, 2026: Mendocino Coast Writers Conference (The 2026 Conference will be held from July 30 – August 1, 2026, in the town of Mendocino, California.) https://mcwc.org/
August 20–23, 2026: Killer Nashville Writers Conference (Killer Nashville is the premier forum for all genres incorporating mystery, thriller, action, or suspense elements; learn, present, meet agents & editors, sign books, mingle with forensic experts, and network. Franklin, TN – Embassy Suites Hotel & Convention Center). https://www.killernashville.com/
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Ever notice how some people look great on a ZOOM call? What’s their secret? Media interviews that were once conducted in a TV studio are now performed on ZOOM, TEAMS, or Facetime. This presents more opportunities for interviews because you don’t have to go to a studio but there are challenges as well. Are you ready for your up-close TV interview on ZOOM?
My personal Zoom experiences and discussions with several experts in this visual field have allowed me to come up with a quick list of tips to help you crush your next Zoom call. Without further ado, here they are:
Dress Appropriately
You don’t have to dress up as much as you usually do. However, your attire should not be down more than one level from what you typically wear in the office. If you normally wear a suit and tie, for example, opt for a nice blouse or button-up shirt.
Jess Todtfeld, former producer and media trainer also recommends you avoid white, black, and red, ensure your clothing is wrinkle-free, remove distracting jewelry, and dress as simply as possible. “TV viewers should focus on your face and what you say, not your clothes,” he says.
You are the face of your company, your school, your brand. If you normally wear makeup to work, then you’ll need to wear it on a TV interview too.
Jess created a new video course on Udemy focusing on looking and sounding good for any online interview. He goes into much detail on doing the best job possible whether it’s for a media interview or a new job. Check it out at: https://bit.ly/ZOOM_Tips_JT
Invest in Reliable Internet Connection
Chances are you’ve seen someone freeze on the screen during a ZOOM session. To reduce the risk of this happening to you, a reliable internet connection is a must. If you’re in the middle of an interview and your connection freezes, a TV station will stop the interview and go to someone else. A hardline wired connection to your computer vs. WIFI can prevent this issue. In the event you must use WIFI, request that others in your home or office stay off it during your interview.
Be Mindful of Your Background
Your background during a ZOOM call is important. Do your best to make it visually appealing. Add fresh flowers, a potted plant, a painting, or your book cover enlarged on an easel. Remember that people will be able to read book titles so there’s a good chance they’ll notice dust, dirty clothes, and other imperfections in the background. Don’t sit in front of horizontal blinds as this confuses the camera and may cause pixilation of the image. (Vertical blinds are ok) Refrain from virtual backgrounds that come with ZOOM as they create distortion around your head and body. If you must use one due to a home office in a bedroom or hallway, then buy a portable green screen so you can choose a beautiful virtual background that’s free from distortions. You’ll look professional and feel good too.
Do you have a ZOOM Room?
TV and radio studios have acoustically padded walls, ceilings and are carpeted. The sound is absorbed and is not ricocheting around giving that ‘hollow’ effect. If your ZOOM Room is like a racquetball court then you need a new location or to figure out how to deaden the sound bounce with carpet, acoustic tiles, etc. Wearing a lapel microphone helps too. This should be needless say but, keep dogs, kids, and the neighbor’s lawnmower out of sound range.
Pay Attention to the Lighting
It’s essential that your face is well lit throughout the entire interview. If you’re in a dark room, use a circle light or lamp with a warm glow. Ideally, you’d be in a bright room with minimal windows. Excessive light may cause the camera lens to adjust when you don’t want it to. The cost is $50-100. I love mine and it’s really helpful on dark dreary days, late night or early morning interviews or when your spouse may need the living room light for reading!
Ensure the Camera is at ‘just a smidge below’ Eye Level
The camera should always be ‘just a smidge below’ eye level with you. Try your best to look at the camera instead of the screen at all times. Don’t let your eyes wander as this may cause others to believe you’re disinterested or disengaged in the interview. Put a little post-it notes near the camera lens on your camera to remind you to ‘look at the camera’ not the screen.
If you are using the camera on an iPhone or other smartphone, place it on a tripod and be sure to turn off the notifications and the ringer or everyone on the call will hear them.
Opt for Wireless or Wired Earbuds
Speakers on your computer are ok. But, if you want best results, get wireless or wired earbuds. They can enhance your sound quality and help you sound great on camera. If you use wireless earbuds, don’t forget to charge them completely before the interview.
Have a Glass of Water Handy
You can enjoy a number of benefits if you keep a glass of water by your side during your interview. Since talking a lot and being nervous can lead to dry mouth and throat, water can help you keep your vocal cords moist. It can also serve as a prop so if you’re asked a tricky question, you can take a sip of the water and give yourself some extra time to think of a good answer.
Don’t Forget Pen and Paper
With a pen and paper nearby, you’ll be able to jot down the reporter’s name, questions you may have, and anything that you’d like to remember after the interview. If you take notes on your computer, you’ll distract the interviewer so doing so the old-fashioned way is ideal.
Practice, Practice, Practice
Make sure you know how to work ZOOM, SKYPE, and Facetime and are comfortable with all of the options. Practice using all of these with friends and family. Don’t let your big interview on national TV be a flop because of some technical issue you could have avoided.
The Bottom Line
By following these tips, you can nail your virtual Zoom interview and meet your goals from the comfort of your own home or office.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
As a book publicist I get asked by clients and authors about going to the National Publicity Summit in New York. I’ve attended almost every Summit since Steve Harrison started it and go once or twice a year to create new media relationships, maintain old ones and of course, to pitch my clients to the media. Through the Summit, I’ve gotten clients booked on Fox News, PBS, CNBC, MSNBC and a number of national magazines.
I represent a lot of authors. Here’s the problem: authors have to do most of the promotion of their books if they want them to sell. Even if you’ve been picked up by one of the big publishing houses, they only do so much to get you media attention. This is the reality.
So, let’s say you decide to get media attention yourself. You plan your trip to New York City, where most of the big media are headquartered. You roll into Manhattan with your strategy all laid out: “First, I’m going to try to meet with the producer of Good Morning America, and then I’m going to Fox News, and then I’m going to see the guy at Reuters. After lunch, I’m going to try to talk to the Today Show and then I’m going to stop by and see if I can talk to the producer of 60 Minutes.”
Forget about it. It’s not going to happen.
Reason #1 why I recommend the Summit for many people is access, one-on-one, to these media gatekeepers in a very efficient and organized event. But is it for every author? Depending on your situation, it may or may not make sense to go. I’d recommend it if you have a consumer-oriented, non-fiction topic. Does it have broad audience appeal? Can your book help the average person in their day-to-day lives? If so, then it makes sense for you to consider attending.
If you have a highly technical topic such as how computers work, or one about a historical event such as WWII, it probably doesn’t make sense to go to the Publicity Summit, unless you can connect your book to current trends. (In fact, the Summit staff will probably turn down your application if they feel that the media would not be interested in the topic.) Generally, fiction, poetry and books about localized topics will not do well at the Summit. For example, a book about the best bars in Chicago would probably not be of interest to the national media who attend the Summit.
Should you go if you feel you’re not ready to meet the media? Here’s the dirty little secret: no-one feels ready. Don’t worry about that. If you’re an expert with a decent topic with a unique angle, the Summit can work for you. Go there to build relationships, yes, but also go to get feedback from the news industry professionals. I’ve seen people before the Summit starts coming in thinking they’re heading in one direction, then after having interacted with 100 journalists and producers, leaving with all new information or direction…a better book title, the perfect pitch, new business ventures and relationships.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
Some authors agonize over the titling of their book, and some pull it straight out of thin air. I suggest a more methodical approach.
I was recently interviewed by author and television talk show host Tara Kachaturoff onMichigan Entrepreneur TV. We discussed book marketing; book publicity and the care authors should take in the creation of their own book title.
A bad title gets panned by the public and a forgettable title is, well, forgotten!
The most important aspect in the book publishing process, besides writing a good book, is to have a memorable title. So, I created a step-by-step method in selecting a title and put that in my book.
“This is an amazing book,” said Kachaturoff. “It is excellent. Since I work in this area with my clients, and have written a couple of books, I know how important a good title is. The book is phenomenal and covers so much,” she concluded.
I use a multi-prong book titling strategy with high-tech tools, researching bestsellers by genre and choosing ‘title keywords’ which get a book ranked on search engines and Amazon. I also recommend that authors consider the use of numbers, alliteration, and idioms in the quest for the perfect book title.
Book Title Generator has received dozens of awards in numerous categories ranging from writing and publishing to business and marketing. The awards include: The Independent Author Network Award, Pinnacle Book Achievement Award, eLit Award, Literary Titan Book Award, Royal Dragonfly Award, American Book Fest, Book Readers Appreciation, Wishing Shelf, The New England Book Festival, Firebird Book Awards, New York Book Festival, San Francisco Book Festival, The Presidents Book Award, IPPY Book Award, Next Generation Award, AXIOM Business Book Award, Book Excellence Award, AMG International, PenCraft Book Achievement, Book of the Year Award, Best Book Award, B.R.A.G. Medallion, FAPA’s President’s Silver Award and the International Book Award.
If you take the time and utilize the tools laid out in the book and choose the right search engine-optimized title, your book will have a competitive advantage and have a shot at being at the top of the Amazon rankings. Choose the wrong title and your book languishes in obscurity.
“Bottom line: this is a compilation of clever ideas from a highly experienced book publicist. Even the most experienced author will benefit from them.” —Richard B. Schwartz, Amazon Top 500 Reviewer, Top Contributor, 5-Stars
“I particularly enjoyed his analysis on the effectiveness of idioms, alliteration, and metaphors in developing effective book titles. I recommend the book to both new and experienced authors.” —Barbara Mojica, Amazon Top 1000 Reviewer, Top Contributor, 5-Stars
“This is an indispensable, first-rate adjunct to the art of writing – and selling- your book. The goal: discoverability! Very highly recommended.” —Grady Harp, Amazon Top 50 Hall of Fame Reviewer, 5-Stars
“Book Publicist Scott Lorenz gives you the ABCs and XYZs of picking the perfect title for that book you have put your heart into. It’s required reading for aspiring or experienced writers.” —John Kelly, Detroit Free Press, 5 Stars
“I am an author, and I have been writing for over 10 years. This book is exactly what I have been looking for all this time. Scott Lorenz understands the creative side while delving into the marketing side of naming a book. It explains how to set yourself up for success.”—Iris, Amazon reviewer, 5 Stars
The book is available on Amazon in ebook for Kindle, paperback and as an audiobook. Find out more at: www.BookTitleGenerator.net
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
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I was recently interviewed by author and television talk show host Tara Kachaturoff on Michigan Entrepreneur TV. We discussed book marketing; 