by Scott Lorenz | Author Advice, Blog, Book Marketing, Book Publishing, Book Title Generator, How to title a book, Marketing a Book, Promoting a Book, Writing a Book
“To Write Is Human, To Edit Is Divine.” – Stephen King
By Scott Lorenz
Westwind Communications
You’ve finally finished your book and are ready to get it into the hands of the reader. You’ve crafted each sentence with great intention, choosing each word to communicate your meaning. This manuscript has spent countless hours with your eyes on it and multiple people have read it for you. You’ve rewritten and revised, incorporated their suggestions and there couldn’t possibly be anything else that needs changing or correcting.
Is it still necessary to hire a professional editor or proofreader?
What if the editor has a different vision from you and suggests sweeping changes to your work? What if the editor doesn’t like, or even worse, doesn’t understand your book?
Writing a book is an amazing accomplishment, one that less than 1% of the world’s population will ever manage to do. Given the amount of time, energy, and creativity you’ve invested to bring your ideas to life, your finished manuscript is of high personal value. Your work could even be life changing for some readers, if it can reach them. Capturing an audience is no picnic and whether you are publishing traditionally or self-publishing, the competition is fierce.
At this point, your manuscript is like a raw diamond. A diamond in its natural, raw state is full of potential, both in beauty and in value. Yet without taking it to a gem expert, it can be difficult to know how much more value could be added with precise cutting and polishing. Professional gemcutters spend years honing their craft and know exactly what to do to bring forth the maximum beauty of the diamond and increase its market value.
Like gemcutters, editors and proofreaders are experts with a refined skill set. They can evaluate your book and make recommendations about which editing processes the manuscript should undergo. Their extensive training allows them to view your book differently than a casual reader and identify errors or issues with the flow, organization, or plot of the story.
“All manuscripts need something,” says author Edward Renehan. As a book publicist, I’ve seen time and again where the attention of a professional editor has changed a good book into a brilliant one. Hiring an editor is like hiring a personal trainer; it’s still you, just faster, tighter, and more trim. Whether you’re getting a developmental edit, copyedit, or proofread, a professional editor knows how to identify your vision for your work and suggest changes to accomplish that vision.
Most importantly, they are on your team. The editor’s goal is to increase the value and marketability of your work—to cut, and polish in ways that make it shine even more brightly. In an article for Publisher’s Weekly, editor Leila Sales says, “We are as invested in the success of your book as you are. Furthermore, remember this: if we sign up books that don’t perform well, that reflects poorly on us as editors. The future of our careers depends on the success of the books we edit. We are never trying to sabotage your book, because we are emotionally and financially invested in how well it does.”
Regardless of your publishing path, one of the best ways to promote your book is to get reviews. In my experience, if your book has a number of noticeable errors many reviewers will find it difficult to look past them and give a fair review of the entire work. It makes the reading more difficult and creates a poor impression. Even if the reviewer knows that it’s a galley copy or ARC and hasn’t been final proofed, a manuscript in need of editing or proofreading simply will not get as strong or positive reviews.
As a third-party endorsement of your work, reviews are critical for promotion and marketing efforts. They give the potential buyer assurance the book they may buy is worthwhile. Professional editing of your work will take your work to the next level, enabling you to get the best reviews possible from your reviewers. Better reviews increase the likelihood of getting your book the attention and audience it deserves.
The Bottom Line: Let your finished work shine! Hire a professional editor or proofreader to polish your book, bring forth its maximum beauty, and increase its market value.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
by Scott Lorenz | Blog, Book Awards, Book Events, Book Fairs, Book Festivals, Book Marketing, Book Promotion, Book Publicity, Marketing a Book, Writers Conferences
By Scott Lorenz
Westwind Communications
Writers Love to Help Fellow Writers – What Better Way to Meet Them Than Writers’ Conferences?
There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.
Attending a writers’ conference only takes a few hours or days at the most, a few bucks, and a little effort to register and arrange travel and lodging, but the payoff can be big.
If the book you are working on is almost finished, attending a writers’ conference gives you a great chance to network with other authors, pitch your book, learn about the major publishing houses, meet book editors and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you ideas on shaping your book and give other advice to help you wrap up when you return home.
Or maybe you have been working on your book for a few months and are feeling unsure about whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors or literary agents who can give you a professional opinion on your plot and characters and help you determine whether you are on the right track.
Most important, attending a writers’ conference provides you with a great opportunity to learn about the publishing business by purposeful interaction with insiders. Some conferences offer an opportunity to get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.
Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an elevator speech pitch of your book that you can deliver in one minute. Have handouts available such as promotional bookmarks or book covers, or a one-page written pitch with website URL, email, and one paragraph book summary.
Now that you are ready, here are some writers’ conferences in the coming weeks and months you should consider attending:
Here are some upcoming writers’ conferences in 2024 for your consideration:
March 8, 2024: North Carolina Writers Workshop (Friday, March 8, 2024 — at Charlotte Marriott SouthPark, 2200 Rexford Road, Charlotte, NC, 28211.)
March 10-12, 2024: The Muse & the Marketplace Writers Conference (Hilton Boston Park Plaza, 50 Park Plaza, Boston, MA 02116. 617-426-2000)
March 15, 2024: The Alabama Writers Conference (9:30 a.m. – 5 p.m., Friday, March 15, 2024: Embassy Suites Birmingham, 2300 Woodcrest Place, Birmingham, AL 35206. 205-879-7400.)
March 16, 2024: Atlanta Writing Workshop (9:30 a.m. – 5 p.m., Saturday, March 16, 2024 — at the Le Meridien Atlanta Perimeter by Marriott (north central suburbs), 111 Perimeter Center W, Atlanta, GA 30346.)
March 16, 2024: Kansas City Writing Workshop (9:30 a.m. – 5 p.m., Saturday, March 16, 2024 — at the Embassy Suites by Hilton Kansas City Plaza, 220 W 43rd St, Kansas City, MO 64111.)
April 6, 2024: Writers Conference of Minnesota (9:30 a.m. – 5 p.m., Saturday, April 6, 2024 — at the InterContinental Saint Paul Riverfront, an IHG Hotel, 11 E Kellogg Blvd, St Paul, MN 55101. (651)292-1900.)
April 19, 2024: Get Published in Kentucky Conference (9:30 a.m. – 5 p.m., Friday, April 19, 2024 — at the Kentucky International Convention Center, 221 S 4th St, Louisville, KY 40202.)
April 20, 2024: Tennessee Writers Workshop (9:30 a.m. – 5 p.m., Saturday, April 20, 2024 — at Music City Center, 201 Rep. John Lewis Way South, Nashville, TN 37203.)
April 27, 2024: Philadelphia Writing Workshop (9:30 a.m. – 5 p.m., Saturday, April 27, 2024 — at the DoubleTree Suites by Hilton Hotel Philadelphia West, 640 Fountain Rd, Plymouth Meeting, PA 19462.)
April 27, 2024: Kentucky Conference of Writers (Apr 27, 2024, 9:00 AM – 4:30 PM – Frankfort Country Club, 101 Duntreath St, Frankfort, KY 40601)
May 3-4, 2024: The 2024 Washington Writers Conference (May 3-4, 2024, Bethesda North Marriott Hotel & Conference Center, 5701 Marinelli Road, Rockville, MD)
May 4, 2024: Michigan Writers Conference (9:30 a.m. – 5 p.m., Saturday, May 4, 2024 — at the Embassy Suites Detroit – Livonia/Novi, 19525 Victor Parkway, Livonia, MI 48152.)
May 11, 2024: Seattle Writers Conference (9:30 a.m. – 5 p.m., Saturday, May 11, 2024 — at the Seattle Marriott Bellevue, 200 110th Ave NE, Bellevue, WA 98004.)
May 16-19, 2024: 37th Annual Pennwriters Conference (DoubleTree Resort by Hilton Lancaster, Doubletree Resort, 2400 Willow Street Pike, Lancaster, PA 17602, (717) 464-2711)
June 9-14, 2024: Santa Barbara Writers Conference (PO Box 30895, Santa Barbara, California 93130, (805) 568-1516)
June 22, 2024: The Writing Workshop of Chicago (9:30 a.m. – 5 p.m., Saturday, June 22, 2024 — at the Congress Plaza Hotel, 520 S Michigan Ave, Chicago, IL 60605.)
July 19-20, 2024: Beyond Craft 2024 Writing Heights Conference (July 19-20, 2024, 415 N. Cleveland Ave., Loveland, CO 80537)
July 21-26, 2024: Napa Valley Writers Conference (Sunday, July 21 to Friday, July 26, 2024, Napa Valley College, Napa, CA)
August 1-3, 2024: Mendocino Coast Writers Conference (Daytime events will take place at the K8 School – 44261 Little Lake Road. Evening events will take place at Crown Hall – 45285 Ukiah Street, Mendocino, CA)
August 22-25, 2024: Killer Nashville Writers Conference (c/o American Blackguard, Inc., 314 Watercress Drive, Franklin, TN 37064-3234)
October 4-6, 2024: 22nd Annual James River Writers Conference (Greater Richmond Convention Center, 403 N 3rd St, Richmond, VA 23219, 804-783-7300)
October 17-20, 2024: Writer’s Digest Conference (Renaissance Cincinnati, 36 East Fourth Street, Cincinnati, OH 45202)
Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.
The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.
Would you like help promoting your book?
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
