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The Incredible Story Behind the Movie THE ELEPHANT MAN

Remember- All Movies Start with the Written Word – All of Them

By Scott Lorenz
Westwind Book Marketing

Incredible StoryMovies, like books, sometimes have humble beginnings.

Remember the movie The Elephant Man? It was a true story about a nineteenth-century sideshow freak who was saved by a doctor portrayed in the movie by Anthony Hopkins.

THE ELEPHANT MAN, portrayed by the late John Hurt, continues to be a gold standard for artful cinematic creativity today. The movie is from Academy Award-winning film producer Jonathan Sanger.

How did this movie come about? Was it an agent’s pitch? No.

Was it an award winning script? No.

Did experienced screenwriters create this masterpiece? No.

Was it adopted from a book? No.

I recently met up with Jonathan Sanger in Hollywood when my firm Westwind Book Marketing arranged a book signing and special big screen showing of The Elephant Man at the Egyptian Theatre. Mr. Sanger introduced the movie to several hundred people where he retold the incredible story of how this movie came about.

Where did the script come from?

His babysitter handed it to him to read! That’s right, his babysitter. Sanger took the script and said he’d read it and promptly set it aside… for about a year. Then one day he came back from a trip opened his desk drawer and there it was… staring at him like an obligation.

What did he do? He read it – and he loved it!

His book “Making the Elephant Man: A Producer’s Memoir” gives us an insider’s look at the creation of one of the first ever indie films and a box-office smash, as well as a peek into the early careers of movie greats David Lynch, Mel Brooks and Anthony Hopkins.

MAKING THE ELEPHANT MAN – A PRODUCER’S MEMOIR, in Paperback and Kindle is available on Amazon or on the author’s website www.JonathanSangerProductions.com  View the book trailer here: http://bit.ly/MakingTheElephantManTrailer

Few members of a film audience appreciate the intricacies of the myriad aspects of making a film. Sanger takes his experience as the producer of THE ELEPHANT MAN and opens a powerful discussion on the evolution of cinema, how he ‘discovered’ a script written by ‘unknowns’ Christopher DeVore and Eric Bergren finding “it was exactly the kind of story I would want to make, a historical biography about a wretched soul who had nonetheless lived an extraordinary life” – the true story of 19th century grossly deformed John Merrick, known as the Elephant Man working in a sideshow in London who was treated by a kind Dr. Treves.

“When I wrote this, I was teaching a course in independent film and using my experience with this film to teach,” says Sanger. “I realized that it would be great to get these stories down and put them in a book.” For every movie he makes, Sanger keeps a notebook about the crew, the schedules, what they ordered for lunch, and other details. He was able to tap into notes from 30 years ago that brought the whole process up fresh in his mind, including the strong emotions that gripped him upon first reading the script..

“Human stories have always moved me,” says Sanger. “I like movies about people who are outliers, who are not in the mainstream for one reason or another, even if they are famous. It’s not something I’m actually seeking, it’s just a trend I’ve noticed over the years, about myself as a producer.”

Sanger’s latest two movies, both follow similar themes. In Chapter and Verse, a reformed gang leader returns to Harlem where he gets a job delivering meals.  Marshall is based on a true incident in the life of Thurgood Marshall, when he was a young lawyer, long before his appointment to the U.S. Supreme Court.

Written with passion, Sanger’s memoir takes us with elegant prose and many black and white photographs through the presentation to Mel Brooks who helped propel the young Sanger’s project into the hands of neophyte director David Lynch, the details of finding the proper crew, the cast (John Hurt, Anthony Hopkins, Sir John Gielgud, Wendy Hiller, Anne Bancroft), the location, the anxieties of meeting deadlines, the technical hurdles of creating a film about such a character – facing struggles at every turn. Even the final showing of the completed film to an audience of professionals, whose silence terrified Jonathan, until he learned the silence was due to the emotional impact of the story – an unspoken Bravo!

Brooklyn-born Jonathan Sanger is a highly respected producer and director of major films, television series, and theatrical productions, having earned twenty Academy Award nominations, and winning three.

In 1976, Sanger moved to Los Angeles, where he worked for Lorimar Television on network television series The Blue Knight and Eight Is Enough. In 1978 he was Mel Brooks’ Assistant Director on High Anxiety, which led to a long professional association. For Brooks’ wife, Anne Bancroft’s feature directorial debut film Fatso, Sanger served as Associate Producer. During this period Sanger had acquired the rights to the script of The Elephant Man – his first production which led to a successful career in both producing and directing films – films such as Frances, Without Limits, Vanilla Sky, Flight of the Navigator, The Producers, and Code Name: Emerald.
The Bottom Line: A good story well written delivered to the right person can be the ticket to incredible success. Remember- all movies start with the written word. All of them.

Check out this New York Post  article about Making The Elephant Man http://nypost.com/2017/02/19/how-the-inner-pain-of-a-circus-freak-became-a-surprise-hit/

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at http://www.book-marketing-expert.com or contact Lorenz at scottlorenz@westwindcos.com or by phone at 734-667-2090. Follow Lorenz on Twitter @aBookPublicist

Does Your Book Need an iPhone App?

Harry Potter iphone app photoiPhone users are always looking for new apps to download; from amusing games to useful apps worthy of showing friends and colleagues. Having an app that corresponds to your book can give readers something to keep busy as well as draw in new readers. The number of iPhone apps that are linked to books is growing at an increasingly rapid rate. The number of books available on the iTunes App Store has far exceeded the number of games available. So what better way to market your book than to hop on the bandwagon and create an app for it!

There are many ways you can transform your book into an app. Your app can contain anything from an excerpt of your book to a game that corresponds with the characters in your story. Sharing an excerpt can provide readers with a preview of your story and draw them into either purchasing an audio, kindle or paperback version. On the other hand, games can give readers the opportunity to interact with the characters they’ve grown to know and love from your original story. Create a game that mimics your story line in an interactive fashion or a quiz that allows readers to identify quotes from the story and assign them to the appropriate characters. Games can be especially useful for children’s storybooks seeing as how children love interactive scenarios, especially with their favorite characters.

A great example of a book being transformed into an app is one created from J.K. Rowling’s Harry Potter series. Currently a top seller, the Harry Potter: Spells application allows users to learn the spells that they’ve seen in action throughout the magical series and use them to battle with other iPhone users. Apps such as this help bring the story to life in a new way for readers and will keep your story alive in their minds long after they’ve finished reading.

If your book is non-fiction, there are other ways to translate it into an app. You might be interested in creating an app that emphasizes tips, key points or interesting facts from your book. For example, a popular app, Military Cadences, provides users with the words associated with the various songs and chants used in military settings. Providing this can help readers better understand the concept of your book and provide them with new information on the subject that they find interesting.

The current top selling iPhone App for a book is Dora’s Ballet Adventures. Available for $2.99, users can partake in an interactive storytelling adventure and help Nickelodeon’s Dora prepare for her ballet recital. The app gets 5 star rating reviews from parents and has definitely brought publicity to it. As mentioned before, children’s books can be easily transformed into iPhone apps and are a great way for parents to keep children entertained on errands or in the car.

Another thing to consider when deciding whether or not to create an iPhone app is that an app can be a great way to bring in a little extra revenue. You can charge a small fee for your app or offer it for free. By charging a small fee, you bring a little more money with each purchase/download. If you decide to offer your app for free, more people will download it and will be aware of your story. Regardless of which path you choose, you can expect to see an increase in sales, which is always a good thing.

iPhone apps are a great way to bring your story to life for readers as well as draw in new readers. There are many prestigious and affordable companies that can be of service if you are looking to create an app. Contact me for details if you are interested.