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Book Publicist Scott Lorenz offers Authors Book Marketing Tips and Techniques on his Blog “The Book Publicist”

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Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

Authors: 10 Must-Have Marketing Tips to Generate Buzz Around Your Book

“Not All Marketing People are Writers, But All Writers Must Learn to be Marketers.” – Joanne Kraft

By Scott Lorenz
Westwind Communications

In the world of book sales and publishing, marketing is an important tool to get your book the attention it deserves. Having a solid and well written book is essential, but promotion and publicity will be necessary to get your book noticed in today’s competitive book market. Just as time is invested in the writing process, you’ll also need to invest some time and effort to promote your work.

Here are 10 tips, from my years of book publicist experience, to help you market your book:

1. Make your title work for you. It is no longer enough to pick a title that you like or that fits your book. The best titles not only sound good but are optimized for the internet age. Utilize my book, Book Title Generator, for a proven system to choose your best title.

2. Refine your elevator pitch and logline. Pitches and loglines help sell your work and attract the interest of publishers, editors, or producers. They encapsulate the story arc and themes in one to two well-crafted sentences. Invest time writing and refining your pitches. Practice delivering them with confidence and fluidity.

3. Establish your online presence. Make sure your audience can find you online even before your book is finished. Make a website and post blogs, articles you’ve written, and updates about your book. Utilize LinkedIn, Goodreads, Facebook, and other social media platforms to expand your audience and keep your work on people’s minds.

4. Take advantage of writer’s conferences to network and get feedback. Attending writers’ conferences gives you a chance to pitch your book, learn about publishing options and meet book editors, agents and book marketing specialists. If your book is not yet finished, these conferences are a valuable chance to get advice that will help in the writing process.

5. Make your book available for pre-order. Utilize the period prior to the launch date to generate buzz around your book. Promotion on social media can build excitement, attract attention, and get readers to pre-order your upcoming release. Some authors hold contests and promotions or offer exclusive bonus content for pre-orders. Pre-order stats influence many things, from how Amazon and other retailers stock inventory to first week sales statistics.

6. Create an online launch team: Expand your reach by creating a launch team of folks who will back your book and promote it on social media. Send copies to bloggers or podcast hosts who might be interested in its content and willing to promote it. Family, friends, and coworkers may be willing to share content and spread the news about your book. The more the merrier when it comes to launch teams!

7. Enter your book in a book contest. It takes time, effort, and entry fee money to enter book award contests, but awards are invaluable for marketing. Awards create interest in your book, provide added credibility, and increase sales potential. A book award can give you an edge in reaching out to media, booksellers, and agents and sometimes that’s all the difference needed to propel your book into bestseller territory.

8. Activate your local media: In our internet driven world, it’s sometimes easy to forget about marketing opportunities closer to home. Don’t forget to get your local media onboard for your marketing efforts. Contact local newspapers, television stations, and radio stations to see if they’d be interested in interviewing a hometown author.

9. Get to know your local bookstore owners and managers. Local bookstores are the most likely place for readers in your area to encounter your work. The better you know the folks who own or operate those bookstores, the easier it is to ask them about hosting book release parties, readings, signings, author interviews, or book clubs.

10. HIRE A BOOK PUBLICIST. Marketing is a complicated and time-consuming process, and a book publicist will utilize their experience and network of contacts to bring attention to your book. Author Adam S. McHugh says, “The work of promoting the book requires just as much work as writing the book, if not more so.” Putting this complex task into the hands of a professional gives you more time to do what you do best – WRITE!

At Westwind Communications, we have decades of marketing experience, partnering with authors of many different genres to get all the book publicity they deserve and more.TM

The Bottom Line: Use these book marketing tips to promote your work but remember that a professional book publicist will go the distance in coordinating and implementing your comprehensive marketing strategy.

Use these #bookmarketing #tips to promote your work but remember that a professional #bookpublicist will go the distance in coordinating and implementing your comprehensive #marketing #strategy. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!


Attending Writers’ Conferences Put Authors on the Road to Success

Attending Writers’ Conferences Put Authors on the Road to Success

By Scott Lorenz
Westwind Communications

There are several good reasons why writers should invest the time and effort required to attend writers’ conferences.

Attending a writers’ conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but the payoff can be big.

Attending a writers’ conference gives you a great chance to pitch your book, learn about the major publishing houses, meet book editors, agents and book marketing specialists. If your book is six months or a year from being finished, you can meet people who will give you valuable ideas on shaping your book and provide other advice to help you wrap up your project when you return home.

Or maybe you have been working on your book for a few months and are feeling insecure or unsure whether you really can be a published author. Attending a conference is a good way to get a reality check from book editors to get a professional opinion on your plot and characters and to determine whether you are on the right track.

Most importantly, attending a writers’ conference provides you with an opportunity to learn about the publishing business from fellow authors.  You will also get honest and helpful professional assessments from book editors that will be more than worth the cost and effort of attending the conference.

Of course, you will want to prepare for any writers’ conference you attend by having a plan of what you want to find out and what you will do while there. You will want to develop an ‘elevator pitch’ of your book that you can deliver in 30 seconds. Have a one pager available with your book cover, author headshot, short 50-word synopsis, short bio, website URL, Twitter handle and your contact information. You never know who’ll you’ll meet so be prepared for that moment.

Now that you are ready, here are some writers’ conferences that you should consider attending:

Here are some upcoming writers’ conferences in 2023 for your consideration.

February 3-4, 2023: Boston Writing Workshop (Online)

March 3-4, 2023: Chesapeake Writing Workshop (Online)

March 10, 2023: Alabama Writing Workshop (Birmingham, AL)

March 11, 2023: Atlanta Writing Workshop (Atlanta, GA)

March 11, 2023: Cincinnati Writing Workshop (Cincinnati, OH)

March 11, 2023: Writers Conference of St. Louis (St. Louis, MO)

March 25, 2023: Minnesota Writing Workshop (St. Paul, MN)

March 25,2023: Kentucky Writers Conference (Bowling Green, KY)

April 13-15, 2023: Las Vegas Writers Conference (Las Vegas, NV)

April 14-15, 2023: Writing Workshop of San Francisco (Online)

April 22, 2023: Philadelphia Writing Workshop (Philadelphia, PA)

April 29, 2023: Michigan Writing Workshop (Detroit, MI)

April 29, 2023: Washington Writers Conference (Rockville, MD)

May 12, 2023: Storymakers Conference (Provo, UT)

May 12-13, 2023: Florida Writing Workshop (Online)

May 13, 2023: Writing Conference of Los Angeles (Los Angeles, CA)

May 18, 2023: Pennwriters Conference SCBWI (Coraopolis, PA)

May 25-27, 2023: Writing Heights Writers Conference (Fort Collins, CO)

June 2-3, 2023: Tennessee Writing Workshop (Online)

June 18-23 2023: Santa Barbara Writers Conference (Santa Barbara, CA)

July 7-8, 2023: Carolina Writing Workshop (Online)

July 29-30, 2023: The Muse & the Marketplace Writers Conference (Boston, MA)

July 30 – August 4, 2023: Napa Valley Writers’ Conference (Napa, CA)

August 3-5, 2023: Mendocino Coast Writers’ Conference (Fort Bragg, CA)

August 17-20, 2023: Killer Nashville’s International Writers’ Conference (Franklin, TN)

August 17-20, 2023: Writer’s Digest Annual Conference (New York, NY)

September 1-4 , 2023: WriterCon 2023 (Choctaw, OK)

September 23, 2023: Missouri Writers Guild Annual Writers Conference (Columbia, MO)

October 6-8, 2023: James River Writers Conference (Richmond, VA)

October 13-14, 2023: Seattle Writing Workshop (Online)

December 8-9, 2023: Writing Workshop of Chicago (Online)

Select a writers’ conference of interest to you and be prepared to enjoy the benefits of meeting other writers, acquiring knowledge you can use immediately, learn about different genres, find a new market for your book, elevate your professional effectiveness, meet editors, agents and publishers, become inspired and return home energized.

The Bottom Line: Make a commitment to attend at least one writers’ conference this year. You’ll be glad you did!

Attending a #writers #conference only takes a few hours, or a couple days at the most, a small investment, and a little effort to register and arrange travel and lodging, but the payoff can be big. Click to tweet this article to your friends and followers! 𝕏

About Book Publicist Scott Lorenz

Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.

Learn more about Westwind Communications’ book marketing approach at https://www.WestwindBookMarketing.com or contact Lorenz at [email protected] or 734-667-2090 or fill out the form below. Follow Lorenz on Twitter @aBookPublicist. Want help titling a book? Check out Scott Lorenz’s new award winning, bestselling book: Book Title Generator- A Proven System in Naming Your Book www.BookTitleGenerator.net.

Would you like help promoting your book?

If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?

Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!