“I don’t know how to put this, but I am kind of a big deal.”
“Anchorman II: The Legend Continues” was the highly anticipated, long overdue sequel to 2004’s “Anchorman: The Legend of Ron Burgundy.” The first film quickly became a cult classic with its quippy one-liners and hilarious cast. The sequel was premiered on December 18. Leading up to the movie’s release, the “Anchorman” team took promoting the film to another level.
Ron Burgundy was EVERYWHERE. In the year and a half following the announcement of the sequel, there was a museum exhibit, a book, a Ben and Jerry’s ice cream, a new brand of Scotch, TV commercials for the Dodge Durango, an iPhone app, TV cameos, viral videos, a website chock-full of GIFs and a college was even renamed after Mr. Burgundy.
So, in the marketing and promotional spirit of Ron Burgundy here are some tips authors can use in the promotion of their own books.
1. Don’t hesitate doing a small town, small market local news show as it might have national implications.
‘Ron Burgundy’ made a guest appearance on a local news program in Bismark, North Dakota. The clip was so funny it was shown on news casts on every network all over the USA. How does this work for authors?
I’ve seen my author interviews on local news picked up on by the national affiliates of FOX, CBS, NBC and ABC-TV and shown across their syndicated network. In fact, many stories are put up ‘on the satellite’ so other affiliates can grab them and run the story.
Sometimes those stories are localized by adding a local twist. Furthermore, the national news desks have people in the newsroom whose job it is to push and promote those stories to their affiliates. Contact your local news outlet for an interview and don’t hesitate to travel to a small market for an interview. Here’s the infamous North Dakota TV clip in its entirety.
‘Ron Burgundy’ made a guest appearance on a local news program somewhere in a small town in North Dakota.
2. Write your own testimonial.
In his book Let Me Off at The Top ‘Ron Burgundy’ put his own blurb right on the cover: “I Wrote a Hell of a Book!” Most authors agree their book is “One Hell of a Book” but it’s rather self-serving you won’t be able to get away with it.
But who can say that for you? Find that person and get that testimonial. I’ll often ask an author if you could get anybody to blurb your book who would it be?
Make a list of the top ten. Then if it’s in the realm of possibilities go out and get it. Check out the Let Me Off at The Top book trailer here:
3. Be willing to travel all over the country.
‘Ron Burgundy’ went from North Dakota to Connecticut, to Los Angeles and New York. Obviously travel costs money but, so does obscurity. If nobody knows about your book what was the point in writing it? Your book is a ‘start-up’ spend time and money to promote it. Get your name and your work out there and as far out there as possible. Don’t settle for “hometown press” with the headline “local man/woman publishes book” story.
Take your work and promote yourself across the country. Look to special events like book festivals across the nation that you can tie to your book. Check out my list of book festivals and plan to attend a few.
4. Target internationally.
“Comedy is very subject to local and cultural sensibilities,” Andrew Runyon, Paramount’s Vice President of interactive marketing points out.
“It requires a little bit more customization.” In order to be equally relevant and funny in America as well as abroad, Will Ferrell create some videos for markets in the U.K., Ireland, and Australia. How can an author do this? Delve deep into the messages, themes, and characters of your book.
Think about different cultures and how they might perceive your work. Make your book appeal to different nationalities. Show them why your book is as relevant in America as it is in Italy or England. YouTube goes worldwide, so does your Pinterest page and so do most press releases. I get phone calls and inquiries from all over the world requesting my authors conduct interviews.
If you are not trying to get attention worldwide it won’t happen by itself. Check out this clip from Australian TV.
5. Ron Burgundy clips are shown on local newscasts. Context is key.
“Part of the reason these clips work so well is that it’s placing Ron Burgundy in a modern context, something that adds a fish-out-of-water element to his already goofy charm,” says Drew Taylor of indiewire.com. Ron Burgundy found his niche in broadcast journalism. Think about where your book fits in best.
A restaurant chef protagonist might sell well in Sur La Table or Williams Sonoma. A murder mystery book might gain press at a murder mystery themed weekend getaway. A lifestyle book may be picked up in a hotel bookstore that’s renowned for team-building activities or company retreats.
6. Stir up a little competition with your readers.
AdWeek.com’s Christopher Heine explains,” Working with Zemoga, Paramount is employing a social media-styled casting call. The talent show-like initiative, ‘Join Ron’s News Crew,’ asks people from around the world to audition for the positions of anchor (#TeamRon), meteorologist (#TeamBrick), sportscaster (#TeamChamp) and live reporter (#TeamBrian).” The people auditioning will post their videos online and hashtag which team they’re on. Start your own social media competition. Encourage fans to submit videos, GIFs, artwork, or stories to win a competition of your choosing. Your fans could create the cover art or choose an alternate ending. They could win a day in the life of your lead character or be chosen to have a private lunch with you, the author.
7. Think big, but also think small.
The Anchorman II promotional team was especially proud of their collaboration with Tumblr. Nine animated GIFs were pieced together in order to create a socially embeddable poster for the film. Cliff Marks, president of National CineMedia feels it is possible for GIF mashups to be the future of movie posters in this digital age. “These small, chewable formats are a cool way to present your content,” he says. “And the studios are starting to make that content a focus.”
The Bottom Line: Think like Ron Burgundy and consider some non-traditional marketing methods to get your book on the radar. If you ever want to become a top selling author, get some swagger, step over the line and steal a line from Ron Burgundy, “I don’t know how to put this, but I am kind of a big deal.”
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
In Renaissance times and during other eras it was common for artists, sculptors and other creative people to recruit patrons and sponsors to fund their works so they could create masterpieces.
Today it also is important for creative people, such as writers, to recruit sponsors and patrons – not to help make a living but to promote their latest book in need of a boost to climb up the best-selling lists without worrying about such trivial matters as making a living.
To take the greatest advantage of the technology of the 21st Century a tool some authors are turning to is Kickstarter (www.kickstarter.com). Kickstarter is a virtual place where authors, musicians, app developers, inventors and others go to recruit people to support their creative project.
Based in New York City’s Lower East Side, Kickstarter is a for-profit company that exists to support creative projects (for a 5% fee against the funds collected) because they believe creative projects make for a better world. Since starting in 2009, five million people have pledged $826 million to fund 50,000 creative projects.
Project creators joining Kickstarter set a funding goal and deadline and if people like your project, they donate money to support it. An author can use the money for publishing or distribution costs, to upgrade a better distributor, or to pay for the costs of the book promoter hired to give your book the push it needs.
One great thing an author can do is to give a free digital copy of his/her book to anyone making a contribution. This is a great way to promote your book by getting it into the hands of committed readers interested in your writings.
Kickstarter has an all-or-nothing policy that states you must reach your goal before receiving any money. But don’t let that be a concern because even if you don’t receive a penny, you have the opportunity of placing your book into the hands of a few dozen or few hundred more readers and that’s a good thing.
While many authors have benefited from Kickstarter, a lot of the campaigns flat out failed, especially when the creative person tried to run their own campaign without first researching what works or without professional assistance.
As a book publicist I have been involved on both sides of a Kickstarter campaign and have seen firsthand how authors have used the platform to attain the funds needed to publish and promote a book. In one case one of my author clients funded a campaign to launch his book into outer space on a balloon. I kid you not! I have not had a single author share with me that the efforts put into Kickstarter were not worth their time. In fact, all of them gained from enrolling in Kickstarter in some form or another.
Author Andrew Peterson of Nashville, TN, used Kickstarter to recruit almost 1,300 supporters who pledged some $72,000 to support his book The Warden and the Wolf King,the fourth and final volume of the award winning Wingfeather Saga. The minimum bid for each supporter was $1.
When Peterson filed his project with Kickstarter his goal was to raise $14,000 to issue his latest book as a high-quality paperback and to deliver an early pre-release digital copy in time for Christmas sales. The author also promised supporters if he exceeded the goal of $14,000, he would add more illustrations to the book, if he exceeded $25,000 the book would be published in hardback, and if he exceeded $35,000 an audiobook version would be made available. All goals were met and exceeded.
In a video presentation Peterson explained where he was at in writing his book and what his hopes were before introducing the illustrator who would be used if $14,000-plus were raised. Peterson told listeners he always wanted to publish hardback but could not afford to and added that he would personally narrate an audio-version.
Author Harry Connolly of Seattle recruited almost 760 sponsors who have pledged more than $35,000 in the campaign for his book The Great Way, an epic fantasy trilogy about a supernatural invasion which destroys an empire.
Connolly offered free sample chapters from the beginning of his book to anyone who makes a pledge and then offers a free copy of his trilogy to anyone pledging $30 or more if the 850-backer level is reached. He also promises free cover art for all three books to anyone pledging $12 or more if the 925-baker level is reached. And if the 1,000 backers or more level is reached anyone pledging $12 or more will receive an e-book copy, an upcoming short story collection Connolly will be releasing.
Supporters are told that the money raised in the campaign will be used to pay for the cover art, book illustrations, copy editing and typesetting costs, etc. “That will make the difference between a book created by a guy whose only real skill is telling stories and a book that has clearly been prepared by a team of professionals,” explains Connolly.
In his video on Kickstarter, Connolly tells readers that the first draft of the entire trilogy is written and that after he does a revision, he will turn his writings over to an editor and designer. He explains his goal is to connect to a larger audience with The Great Way. He presents a plot summary of each book in the trilogy, explains that the trilogy started as a homeschool project with his son, what readers his book is intended for, and shares his writing standards. After explaining what the money raised will be used for, Connolly then explains what the reward levels are for different pledges.
“The real challenge here is the timing because 350,000 words is a lot to revise and it’s not something that can be rushed,” says Connolly. “I’ve selected a generous delivery date with the expectation that I will deliver early, but this work takes time.”
Liza F. Carter of Concord, MA, author of a photo book on Mongolia entitled Moving with the
Seasons: Portrait of a Mongolian Family, (https://movingwiththeseasons.com/) relied on both creativity and practicality in conducting a successful campaign on Kickstarter.
Because you can only collect money if you reach your goal, Carter began with a modest goal of $7,000 which she reached in just two days. She then added a “stretch goal” of $12,000 and raised $14,739 before adding a second stretch goal of $18,000, explaining that the extra funds raised would allow her to conduct a travelling photo exhibit.
Before posting her Kickstarter project, Carter studied the projects of others and learned from them. Every Kickstarter campaign that’s ever been done is still up on the website so there’s ample opportunity to learn from the good and the bad, from the mistakes and successes of others. In addition to the promotional video, her project page contained an informative map of Mongolia and stunning photographs of the people of Mongolia.
Part of that initial research involved viewing the promotional videos of others so she could create an effective, promotional video. Carter found that many were merely talking heads and were very boring because they were too long and lacked promotional elements. She designed her video to be only three minutes long and to include scenes from Mongolia rather than shots of herself. Of the 2,237 people who clicked on her video, 17.2 per cent viewed it to the end. Carter stressed that it is important to place your pitch in the first 10 seconds of the video to be successful.
Carter learned from Kickstarter that the average contribution is $20-$25 so one offer she made for pledges of $25 or more was a postcard from Mongolia with stamps from different parts of that country and 35 people accepted that offer. For larger pledges she offered 8×10 limited edition signed prints from her book as well as signed copies of her book.
Liza began her campaign by creating a Facebook page on the campaign with a link to Kickstarter, and then shared that page with friends. Facebook turned out to be an important part of her campaign as 37 percent of the money raised was from Facebook. Another 16 percent of the pledges were generated by Kickstarter from people she did not know, mainly because her project was a “staff pick” the entire time she was on Kickstarter.
“I sent a personal email right away thanking people for the donation,” says Carter. “It makes the people feel good and connected to the project. I am sure it helped maintain the momentum and spread to others who knew those people.” Some 15 percent of donors gave money without expecting anything in return and those donors she thanked personally on Facebook as well as by email.
Peterson, Connolly and Carter conducted successful Kickstarter campaigns because they:
Explained the reasons they were seeking the money.
Came up with fun, unique and compelling offers to the funders for the cash they pledged.
Understood the importance of a good video pitch.
Promoted the program outside of Kickstarter with a solid public relation campaign.
A very imaginative approach was taken by Celeste Headlee of Washington, D.C., who started a Kickstarter campaign to raise $92,000 to launch a National Public Radio show called Middle Ground. Celeste said that she turned to Kickstarter for support in her efforts to “launch a brand-new public radio show focused on the states in between California and the eastern seaboard, ignoring the coasts. We hope to tell the stories that are largely ignored by the major networks while they focus on New York City, DC and LA.”
For various pledge levels, Headlee offers a CD of the pilot programs, a Middle Ground t-shirt, an outgoing voice mail greeting recorded by Celeste, webinars on how to conduct interviews, producer credits on the show’s website, on air mentions, a basket of foods from middle America, dinner with Celeste, or a personal visit by Celeste to your school, business or organization for a pledge of $10,000 or more.
Authors besides Headlee who have used very creative approaches in their Kickstarter campaigns include Gary W. Allison of Clarkston, MI, author of Bone Cay: Crime Thriller Book Project, who promised anyone who pledges $500 or more that he would name a character in his book after the donor. What a great way to raise $500 without any monetary costs to the author!
Author David Bergantino of Los Angeles promised anyone who pledged $400 or more that he would name a character in his book after the donor plus place a photograph of the donor on the cover of his book Afraid to Love.
Seth Godin of New York City, author of The Icarus Deception: Why Make Art, offered to interview anyone who pledges $1,150 or more and write a paragraph about them in all editions of his book.
Other ideas to attract pledges are for authors to offer:
Digital copies of your entire works if you have written three or more books.
Autographed, limited edition copies.
Free editing and critique of a donor’s draft writing
A free review of a donor’s published book
Your illustrator to draw an image of the donor to place in your book.
An in-person meeting with the author for a formal English tea
Mention of the donor’s business with a testimonial given by a character in the book
A gourmet meal prepared by the author of a cookbook at the donor’s home.
A free hot air balloon ride for two with this article’s author, Scott Lorenz to any Michigan resident donating $1,500 or more one to one of his clients.
This is meant as a sampling of creative ideas authors can use to entice pledges from supporters. When one of my clients agrees to a Kickstarter campaign, we will look at what offers should be made for a successful campaign, what pitches should be used, how to come up with an appealing video, and how to promote the campaign outside of Kickstarter.
The Bottom Line: If you are an author who wants to be on the edge of the latest promotional tools then check out how Kickstarter can launch your book and its promotion.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
As a book publicist I reach out to many people to read and review my client’s books. That is why I work with dozens of Book Bloggers as they like to read books and interview authors for their blogs.
Some bloggers have tens of thousands of followers and can change an author’s life by covering their book.
The key is to find the right bloggers who are interested in your genre. Blogs tend to generate a dedicated following with certain blogs sending some authors right to the best seller ranks.
Here’s a list of book bloggers I compiled. Some may want to conduct an author interview; some will review your book and some will do both. Find the ones that are a good fit and follow their instructions for contacting them.
You can also search for bloggers who interview authors by typing keywords such as “list of book bloggers” or “blogger author interviews.” If you want to track down a certain audience, you can be more specific with your Internet search and search phrases like “young adult fiction book blog.”
The Bottom line: Find bloggers to interview you about your work is but one ‘arrow in the quiver’ of a book marketingstrategy and one that can lead to new fans, book publicity and increase in book sales.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
What Should I Read? I was recently asked this question by a reporter, and it really made me think about the process a book lover goes through when determining what book to buy.
It’s a great question because as a book publicist I want you to read my clients’ books of course! But how do we connect ‘you,’ the reader, to my client?
I could not do this work if I did not have a love of books as they are being published at a rate of a few hundred a day; it’s really impossible to keep up. But, that said, here are some tips for book lovers about determining what to read.
1. Get a Kindle. Then sign up for Amazon Prime. Create a wish list of the books you would like to read. Write a review about books you’ve read. Rate them 1-5 stars. Then Lo and Behold, Amazon will use an algorithm to suggest books that you might like. If you sign up for their daily email, you’ll get one from Amazon with books that are FREE that day on Kindle and others that are priced under $10. Before long you’ll have more books than you’ll have time to read and, most likely they’ll be books you’ll be interested in.
2. Then go to C-Span’s Book TV. Each weekend, Book TV features 48 hours of nonfiction books from Saturday 8am (ET) to Monday 8am (ET). They have interviews, presentations and readings by the top authors. This is a terrific way to keep abreast of the important books of the day, and what better way to learn about a book than to hear about it directly from an author.
3. Register at GoodReads. They ask new visitors to tell them what titles or genres they’ve enjoyed in the past, and they’ll provide what they call ‘surprisingly insightful recommendations.’ They have 40+ genres of books listed on their home page alone and offer everything from Romance and Religion to Cookbooks and Science Fiction.
4. There are the old standards too, like the New York Times Bestseller list. You can find all kinds of books that are selling well. Does that mean you should read them? Maybe. There are so many books out there that are well written and deserve to be on that list but they lack the marketing muscle to get noticed. Remember, the NY Times list does not always reflect the best books, just the bestselling books.
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
British author E.L. James’s erotic romance trilogy Fifty Shades of Grey, Fifty Shades Darker, and Fifty Shades Freed is the hottest topic in publishing right now. The trilogy has been featured on mommy blogs, The Ellen DeGeneres Show, Saturday Night Live, book clubs, and Amazon.com.
The book’s main characters are Seattle billionaire 27-year-old control freak Christian Grey and innocent 21-year-old Anastasia Steele. Grey, a self-made entrepreneur, not only controls his wildly successful businesses, but takes the reins in the bedroom as well.
With a tortured childhood fueling his dominant personality, the trilogy unravels the tumultuous relationship between Grey and Ana. So, what is it that makes this series so special that it’s flying off shelves with more than 20 million copies sold in the United States alone?
James has been wildly successful and has gained massive publicity for her work through word of mouth and media outlets alike. Fifty Shades of Grey was first published in 2011 by a small Australian publisher. It generated buzz by word of mouth after it was available as an eBook. Once the book topped the American best-seller lists in early 2012, Vintage Books bought the rights to publish both the eBook and paperback for seven figures.
Fifty Shades of Grey gained massive popularity on the web via “mommy blogs.” The Suburban Jungle raved about the book in her blog and explains, “…so many of us can’t put the series down. We have an inherent connection to the characters and may not even know it.” BabyCenter Blog’s Lindsay Weiss wrote a cheeky post titled “I have a ‘Fifty Shades of Grey’ Hangover” in which she explains her dedication to the series. “Are they tremendously meaningful literature? No, they are not. Are they even exceptionally well-written? Nope. But have they kept me up until 2am for two nights straight? Yes, they have. I can’t put them down. I can’t sleep. I’d rather read than eat. And I’m cursing the time it’s taking me to write this post because it’s taking me away from the twisted plot of the book.” Weiss’ blog post received 57 responses of women raving about the books.
In an article in The Guardian, Vanessa Thrope wrote, “Mainstream publishing houses are colonizing fresh territory in the next stage of an eBook revolution that is changing not only how we read, but what we read, forever. Following the success of Fifty Shades of Grey, which started out as an eBook series posted on a fan site by author EL James and has become the world’s fastest-selling book, publishers are starting to move in on the profits generated by the thriving online platforms that serve unpublished writers. In July of 2012 Pearson, the owner of Penguin Books, bought one of the largest grassroots publishers, Author Solutions, based in Indiana, in the US, for £74m. (135 million US Dollars) The idea is that Pearson will no longer have to rely on spotting eBook hits early; instead, they will own a new author’s work from the first moment it appears on screen. This acquisition comes in the wake of Pearson’s launch last year of Book Country, a website on which fiction authors could publish their work.”
From Mommy Blogs to daytime television, Fifty Shades of Grey took the media by storm. Ellen DeGeneres featured the book on her show and Saturday Night Live did a parody of the book’s effect on women.
It’s no secret that sex sells. However, James is not selling sex. In fact, she’s selling romance, which is the best-selling category in publishing. The romantic plotlines appeal much more to women, the book’s primary fan base, than sex alone.
While various readers’ sexual fantasies and tastes may differ, most can agree that receiving lavish gifts would be wonderful. Grey showers Ana with foreign cars, the latest technology, an expansive closet filled with designer duds with price tags to match. James speaks to readers’ inner desires to experience a life in the lap of luxury.
In a USA Today article, author Deirdre Donohue explains that James gives women what they want: Christian Grey. “The 27-year-old self-made entrepreneur dropped out of Harvard (hello, Mark Zuckerberg). He is a smoking-hot Adonis (hello, Channing Tatum). He has his own security force to keep his family safe (hello, Michael Corleone). He’s also an innovative philanthropist (hello, Bill Gates).”
Presently, James’s first novel in the trilogy, commonly referred to as “mommy porn,” has received over 6,187 5-star reviews. However, just over 4,624 readers have given the book 1 star. I have authors contact me practically in tears that someone ‘trashed’ their book with a 1-star review. Now I just mention “Fifty Shades of Grey” collection of a few thousand one-star stabs!
James is praised for her honesty and bluntness regarding socially taboo sexual desires. However, other readers feel her writing style is repetitive and lacks a certain polish.
Women have blogged about how Fifty Shades of Grey has helped them in their marriage. The books aren’t a dirty little secret hidden in bed-side tables. Instead, women are opening up and explaining how the books’ themes of love, desire, and passion have helped their sex lives and relationships.
Universal Films/Focus Features has purchased the film rights. There has been loose talk of James writing a fourth book as well. Visit E.L. James’ official website for updates on all things Grey.
The Bottom Line: Women love Fifty Shades of Grey and E.L. James for her romantic, erotic, and boisterous characters and themes. Perhaps you can take a page out of her book!
Book publicist Scott Lorenz is President of Westwind Communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. His clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman’s World, & Howard Stern to name a few.
If so, tell us a little about your book. What is the title? Do you have a publisher? What is the publish date? How many pages is your book? What is the cost? Do you have web site? What is your specific goal I.E., to make money, raise awareness, get the attention of an agent or publisher, sell the story to a movie or TV studio or something else?
Submit the form below with this information and we’ll get back to you as soon as possible. Thank you!
